Bheema queen is writing to say what should i have available with me when i
should i have available with me when i
should i have available with me when i meet with an investor I think yeah
meet with an investor I think yeah
meet with an investor I think yeah obviously a great company story that
obviously a great company story that
obviously a great company story that you’re really proud of number one that
you’re really proud of number one that
you’re really proud of number one that you could explain to your grandma
you could explain to your grandma
you could explain to your grandma you should have stuff about market
you should have stuff about market
you should have stuff about market market opportunity you should have stuff
market opportunity you should have stuff
market opportunity you should have stuff about competitors if there’s people out
about competitors if there’s people out
about competitors if there’s people out there already doing what you plan to do
there already doing what you plan to do
there already doing what you plan to do and while you’re different you know key
and while you’re different you know key
and while you’re different you know key thing is what do you do who you serve
thing is what do you do who you serve
thing is what do you do who you serve and why you’re different and you should
and why you’re different and you should
and why you’re different and you should have the financial model certainly
have the financial model certainly
have the financial model certainly though you know you don’t have to do a
though you know you don’t have to do a
though you know you don’t have to do a cup of 25 year plan but you should
cup of 25 year plan but you should
cup of 25 year plan but you should certainly have a sketch down view of the
certainly have a sketch down view of the
certainly have a sketch down view of the three year plan I’m pretty good detail
three year plan I’m pretty good detail
three year plan I’m pretty good detail around this fiscal year and how you can
around this fiscal year and how you can
around this fiscal year and how you can exploit the investment that they’re
exploit the investment that they’re
exploit the investment that they’re going to make my you know back to
going to make my you know back to
going to make my you know back to heavens first point really where are you
heavens first point really where are you
heavens first point really where are you going to invest that so you really
going to invest that so you really
going to invest that so you really accelerate the growth of the business
accelerate the growth of the business
accelerate the growth of the business how are you gonna deploy it and if they
how are you gonna deploy it and if they
how are you gonna deploy it and if they get into you know if I was in my angel
get into you know if I was in my angel
get into you know if I was in my angel days and they were raising a couple of
days and they were raising a couple of
days and they were raising a couple of million dollars I’d say well tell me
million dollars I’d say well tell me
million dollars I’d say well tell me where you can invest it you must have a
where you can invest it you must have a
where you can invest it you must have a pretty good idea there what’s your
pretty good idea there what’s your
pretty good idea there what’s your marketing plan Laura I was to geographic
marketing plan Laura I was to geographic
marketing plan Laura I was to geographic expansion what you reinvest on digital
expansion what you reinvest on digital
expansion what you reinvest on digital mark and all these sort of things so you
mark and all these sort of things so you
mark and all these sort of things so you need a pretty clear idea because you’re
need a pretty clear idea because you’re
need a pretty clear idea because you’re running the business they’re going to
running the business they’re going to
running the business they’re going to trust you as a management team and
trust you as a management team and
trust you as a management team and you’ve got to have the confidence and
you’ve got to have the confidence and
you’ve got to have the confidence and the plans in place to you’re very
the plans in place to you’re very
the plans in place to you’re very credible yeah I love it I mean there’s a
credible yeah I love it I mean there’s a
credible yeah I love it I mean there’s a number of resources and what needs to go
number of resources and what needs to go
number of resources and what needs to go into a business plan there’s a lot of
into a business plan there’s a lot of
into a business plan there’s a lot of the common stuff I don’t know if there’s
the common stuff I don’t know if there’s
the common stuff I don’t know if there’s anything that you guys offer on Sage on
anything that you guys offer on Sage on
anything that you guys offer on Sage on the website or a blog post somewhere
the website or a blog post somewhere
the website or a blog post somewhere that out lights and details but most
that out lights and details but most
that out lights and details but most business plans are pretty standard and
business plans are pretty standard and
business plans are pretty standard and there’s a reason why all those sections
there’s a reason why all those sections
there’s a reason why all those sections are in write is the reason why you need
are in write is the reason why you need
are in write is the reason why you need to have the executive summary enough
to have the executive summary enough
to have the executive summary enough financials and a management team the
financials and a management team the
financials and a management team the operations plan and the sales and
operations plan and the sales and
operations plan and the sales and marketing strategy all that stuff is
marketing strategy all that stuff is
marketing strategy all that stuff is information that you as a business owner
information that you as a business owner
information that you as a business owner should know throughout the business and
should know throughout the business and
should know throughout the business and also investors will be interested in I
also investors will be interested in I
also investors will be interested in I think the most important thing when
think the most important thing when
think the most important thing when you’re going to a meeting with somebody
you’re going to a meeting with somebody
you’re going to a meeting with somebody is to be able to talk to the business
is to be able to talk to the business
is to be able to talk to the business plan but not basically read it where a
plan but not basically read it where a
plan but not basically read it where a lot of the pictures that I saw the the
lot of the pictures that I saw the the
lot of the pictures that I saw the the the entrepreneur comes in they’re like
the entrepreneur comes in they’re like
the entrepreneur comes in they’re like okay here we go let’s talk about my
okay here we go let’s talk about my
okay here we go let’s talk about my sales and marketing plan and they’re
sales and marketing plan and they’re
sales and marketing plan and they’re like having always to refer back to
like having always to refer back to
like having always to refer back to their notes
their notes
their notes well if I wanted to read what was on
well if I wanted to read what was on
well if I wanted to read what was on there I could just take it and read it
there I could just take it and read it
there I could just take it and read it myself I’m interested in having a
myself I’m interested in having a
myself I’m interested in having a conversation so you should be willing
conversation so you should be willing
conversation so you should be willing and able to talk to the points in your
and able to talk to the points in your
and able to talk to the points in your business plan and without having to look
business plan and without having to look
business plan and without having to look through and memorize it I think that’s
through and memorize it I think that’s
through and memorize it I think that’s super important also I would use my ears
super important also I would use my ears
super important also I would use my ears like any good salesperson you got to use
like any good salesperson you got to use
like any good salesperson you got to use your ears every investor has their own
your ears every investor has their own
your ears every investor has their own way of their own investment of
way of their own investment of
way of their own investment of philosophy their own way of attacking
philosophy their own way of attacking
philosophy their own way of attacking things and often we get locked into this
things and often we get locked into this
things and often we get locked into this is my sales pitch and you don’t deviate
is my sales pitch and you don’t deviate
is my sales pitch and you don’t deviate from that where they may not care about
from that where they may not care about
from that where they may not care about five of the things in your sales page
five of the things in your sales page
five of the things in your sales page and so let them ask questions of you and
and so let them ask questions of you and
and so let them ask questions of you and answer them openly honestly and give
answer them openly honestly and give
answer them openly honestly and give them more contacts where they want that
them more contacts where they want that
them more contacts where they want that context they haven’t what are they if
context they haven’t what are they if
context they haven’t what are they if you’re gonna go do pitches it’s so much
you’re gonna go do pitches it’s so much
you’re gonna go do pitches it’s so much like girlfriend job in reality you got
like girlfriend job in reality you got
like girlfriend job in reality you got anybody believe between 30 seconds and
anybody believe between 30 seconds and
anybody believe between 30 seconds and two minutes to really grab their
two minutes to really grab their
two minutes to really grab their attention and come you know jumping out
attention and come you know jumping out
attention and come you know jumping out of their seats and I’ve got to have all
of their seats and I’ve got to have all
of their seats and I’ve got to have all of this so if you’re a chronic company
of this so if you’re a chronic company
of this so if you’re a chronic company the best way to do that is to show them
the best way to do that is to show them
the best way to do that is to show them the thing you’re really proud about the
the thing you’re really proud about the
the thing you’re really proud about the product just get your product out and
product just get your product out and
product just get your product out and show them and again just be sensible
show them and again just be sensible
show them and again just be sensible with I don’t know if your product needs
with I don’t know if your product needs
with I don’t know if your product needs Wi-Fi check all the Wi-Fi works test
Wi-Fi check all the Wi-Fi works test
Wi-Fi check all the Wi-Fi works test drive everything so that when when you
drive everything so that when when you
drive everything so that when when you get in there and it’s show time
get in there and it’s show time
get in there and it’s show time it’s a show time they really remember
it’s a show time they really remember
it’s a show time they really remember for the right reasons yeah so if you
for the right reasons yeah so if you
for the right reasons yeah so if you could give them like a two minute three
could give them like a two minute three
could give them like a two minute three minute product demo say start at the end
minute product demo say start at the end
minute product demo say start at the end this is why we’re different you’ll have
this is why we’re different you’ll have
this is why we’re different you’ll have grabbed their attention and then
grabbed their attention and then
grabbed their attention and then everything else will follow from that
everything else will follow from that
everything else will follow from that rather than just do the kind of standard
rather than just do the kind of standard
rather than just do the kind of standard pitch or turn it up management team the
pitch or turn it up management team the
pitch or turn it up management team the market and all that sort of standard
market and all that sort of standard
market and all that sort of standard stuff so grab them around why you’re so
stuff so grab them around why you’re so
stuff so grab them around why you’re so excited and why you believe in in your
excited and why you believe in in your
excited and why you believe in in your product I think it’s a great way to go
product I think it’s a great way to go
product I think it’s a great way to go yeah I love that point if you couldn’t
yeah I love that point if you couldn’t
yeah I love that point if you couldn’t visualize what’s happening if you could
visualize what’s happening if you could
visualize what’s happening if you could do some kind of visual demo I remember
do some kind of visual demo I remember
do some kind of visual demo I remember reading about the guy who who
reading about the guy who who
reading about the guy who who popularized the bulletproof vest he
popularized the bulletproof vest he
popularized the bulletproof vest he would go to police stations and tell the
would go to police stations and tell the
would go to police stations and tell the officer to shoot him in the chest and of
officer to shoot him in the chest and of
officer to shoot him in the chest and of course he didn’t it didn’t go through
course he didn’t it didn’t go through
course he didn’t it didn’t go through and that won them over just right there
and that won them over just right there
and that won them over just right there that Wan AK
that Wan AK
that Wan AK landed a whole bunch of deals for them
landed a whole bunch of deals for them
landed a whole bunch of deals for them and so if you have a product that can be
and so if you have a product that can be
and so if you have a product that can be demonstrated then
demonstrated then
demonstrated then you absolutely want to bring into that
you absolutely want to bring into that
you absolutely want to bring into that because it’s something different
because it’s something different
because it’s something different memorable bits of food products of them
memorable bits of food products of them
memorable bits of food products of them going to be tasted bright anything that
going to be tasted bright anything that
going to be tasted bright anything that you can show that more than just reading
you can show that more than just reading
you can show that more than just reading off of paper or a PowerPoint slide helps
off of paper or a PowerPoint slide helps
off of paper or a PowerPoint slide helps to make you stand out from the
to make you stand out from the
to make you stand out from the competition
competition
competition yeah the elevation the growth if you’ve
yeah the elevation the growth if you’ve
yeah the elevation the growth if you’ve got real customers and customers are
got real customers and customers are
got real customers and customers are great on this say to customers can you
great on this say to customers can you
great on this say to customers can you send me a video 30-second clip of what
send me a video 30-second clip of what
send me a video 30-second clip of what why you love my product and why we’re
why you love my product and why we’re
why you love my product and why we’re different and which competitors you
different and which competitors you
different and which competitors you looked at and literally build build a
looked at and literally build build a
looked at and literally build build a visual presentation and the best best
visual presentation and the best best
visual presentation and the best best thing is showing the product yourself
thing is showing the product yourself
thing is showing the product yourself bullet point vest is a great fruit point
bullet point vest is a great fruit point
bullet point vest is a great fruit point but secondly if you haven’t got that you
but secondly if you haven’t got that you
but secondly if you haven’t got that you can stand out through customers so if
can stand out through customers so if
can stand out through customers so if you know all these investors will say
you know all these investors will say
you know all these investors will say we’re customers like that love your
we’re customers like that love your
we’re customers like that love your product this is real
”
Be First to Comment