till cash writing in high what do you think is the first step towards
think is the first step towards
think is the first step towards marketing any product or person it’s a
marketing any product or person it’s a
marketing any product or person it’s a good question um so I think for a lot of
good question um so I think for a lot of
good question um so I think for a lot of people you know it’s easy to think of
people you know it’s easy to think of
people you know it’s easy to think of the end goal you know we want to get
the end goal you know we want to get
the end goal you know we want to get this many people to buy our products you
this many people to buy our products you
this many people to buy our products you know we just want to get our name and
know we just want to get our name and
know we just want to get our name and message out there but I think it’s
message out there but I think it’s
message out there but I think it’s important to kind of take a step back
important to kind of take a step back
important to kind of take a step back and really consider how your product or
and really consider how your product or
and really consider how your product or service it’s going to help other people
service it’s going to help other people
service it’s going to help other people out there so one example that I love is
out there so one example that I love is
out there so one example that I love is Apple when they first came out with the
Apple when they first came out with the
Apple when they first came out with the ipod their campaign was all about the
ipod their campaign was all about the
ipod their campaign was all about the concept that you can have a thousand
concept that you can have a thousand
concept that you can have a thousand songs in your pocket so you don’t have
songs in your pocket so you don’t have
songs in your pocket so you don’t have to worry about you know going through
to worry about you know going through
to worry about you know going through all your CD collection you have all your
all your CD collection you have all your
all your CD collection you have all your music with you everywhere you go and
music with you everywhere you go and
music with you everywhere you go and they really understood that when they
they really understood that when they
they really understood that when they were marketing to their audience and you
were marketing to their audience and you
were marketing to their audience and you know they really captured on that
know they really captured on that
know they really captured on that specific need of people who would want
specific need of people who would want
specific need of people who would want to use their product and even those who
to use their product and even those who
to use their product and even those who might not listen to a lot of music
might not listen to a lot of music
might not listen to a lot of music because they maybe had trouble
because they maybe had trouble
because they maybe had trouble unwrapping the little plastic on those
unwrapping the little plastic on those
unwrapping the little plastic on those cd-rom cases and you know they just made
cd-rom cases and you know they just made
cd-rom cases and you know they just made it so easy for people to get music and
it so easy for people to get music and
it so easy for people to get music and have it with them everywhere they go so
have it with them everywhere they go so
have it with them everywhere they go so their ability to really understand what
their ability to really understand what
their ability to really understand what on what needs they were satisfying with
on what needs they were satisfying with
on what needs they were satisfying with their product was so key and it helped
their product was so key and it helped
their product was so key and it helped them you know really communicate with
them you know really communicate with
them you know really communicate with with the world about you know the ipod
with the world about you know the ipod
with the world about you know the ipod so cool yeah you know I’m a big believer
so cool yeah you know I’m a big believer
so cool yeah you know I’m a big believer in core selling and core marketing and
in core selling and core marketing and
in core selling and core marketing and that’s so the first step in that is
that’s so the first step in that is
that’s so the first step in that is figuring out what it is that you staying
figuring out what it is that you staying
figuring out what it is that you staying for what are you staying for is a human
for what are you staying for is a human
for what are you staying for is a human being what’s the positive like you’re
being what’s the positive like you’re
being what’s the positive like you’re trying to have in the world and then use
trying to have in the world and then use
trying to have in the world and then use that as your marketing where a lot of
that as your marketing where a lot of
that as your marketing where a lot of people most people start off selling the
people most people start off selling the
people most people start off selling the features you know our software can do
features you know our software can do
features you know our software can do this and then somewhere along the way
this and then somewhere along the way
this and then somewhere along the way they figure out to do benefit selling
they figure out to do benefit selling
they figure out to do benefit selling benefits marketing well instead of just
benefits marketing well instead of just
benefits marketing well instead of just being able to send out a thousand emails
being able to send out a thousand emails
being able to send out a thousand emails are soft will help you build a better
are soft will help you build a better
are soft will help you build a better relationship with your customers right
relationship with your customers right
relationship with your customers right so you start getting two more the
so you start getting two more the
so you start getting two more the benefits but the the bigger layer on top
benefits but the the bigger layer on top
benefits but the the bigger layer on top of that the next graduation step is to a
of that the next graduation step is to a
of that the next graduation step is to a course on what are you staying for why
course on what are you staying for why
course on what are you staying for why is it important people want to know why
is it important people want to know why
is it important people want to know why you’re doing this business and why you
you’re doing this business and why you
you’re doing this business and why you care
care
care before they’re going to pay attention to
before they’re going to pay attention to
before they’re going to pay attention to you and so you know mine is all about
you and so you know mine is all about
you and so you know mine is all about believe right here on the wall
believe right here on the wall
believe right here on the wall everything I do flows through believe
everything I do flows through believe
everything I do flows through believe making these webinars for you guys
making these webinars for you guys
making these webinars for you guys making the videos that I do created a
making the videos that I do created a
making the videos that I do created a products that I do and so I would start
products that I do and so I would start
products that I do and so I would start if I was at the beginning kind of figure
if I was at the beginning kind of figure
if I was at the beginning kind of figure out how to market my product I would
out how to market my product I would
out how to market my product I would suffer thinking and what do I stand for
suffer thinking and what do I stand for
suffer thinking and what do I stand for as a person as a company and then how
as a person as a company and then how
as a person as a company and then how can I create a unique message that
can I create a unique message that
can I create a unique message that resonates with me that I think will
resonates with me that I think will
resonates with me that I think will resonate with my audience as well
”
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