help her desk what content do you find best works for your email marketing
best works for your email marketing
best works for your email marketing should you emails be targeting your new
should you emails be targeting your new
should you emails be targeting your new prospects or your loyal customers
prospects or your loyal customers
prospects or your loyal customers perhaps separate lists for both groups I
perhaps separate lists for both groups I
perhaps separate lists for both groups I think the answer is in the question
think the answer is in the question
think the answer is in the question there because you know the answer is
there because you know the answer is
there because you know the answer is definitely segments content to uh if
definitely segments content to uh if
definitely segments content to uh if you’re able to identify you know
you’re able to identify you know
you’re able to identify you know non-customers or soon-to-be customers
non-customers or soon-to-be customers
non-customers or soon-to-be customers and your customers that absolutely
and your customers that absolutely
and your customers that absolutely provide content that’s relevant to each
provide content that’s relevant to each
provide content that’s relevant to each you know one way to think about it is
you know one way to think about it is
you know one way to think about it is that if you have established that list
that if you have established that list
that if you have established that list of I’ve got a you know I’ve got a list
of I’ve got a you know I’ve got a list
of I’ve got a you know I’ve got a list of names that are you know people that
of names that are you know people that
of names that are you know people that aren’t customers yet well the content
aren’t customers yet well the content
aren’t customers yet well the content you want to be focusing for them is most
you want to be focusing for them is most
you want to be focusing for them is most likely education about your industry or
likely education about your industry or
likely education about your industry or your service line forget about selling
your service line forget about selling
your service line forget about selling them let’s let’s focus on getting them
them let’s let’s focus on getting them
them let’s let’s focus on getting them smart about what it is that that you do
smart about what it is that that you do
smart about what it is that that you do what your industry provides and then
what your industry provides and then
what your industry provides and then when you come to your customers you know
when you come to your customers you know
when you come to your customers you know focus on providing them education around
focus on providing them education around
focus on providing them education around how to use your product or service or
how to use your product or service or
how to use your product or service or get the most out of your product or
get the most out of your product or
get the most out of your product or service because again they’ve invested
service because again they’ve invested
service because again they’ve invested their a customer so you want to go to
their a customer so you want to go to
their a customer so you want to go to nurture mode with that list as well so
nurture mode with that list as well so
nurture mode with that list as well so yes on segmenting but again think of
yes on segmenting but again think of
yes on segmenting but again think of education on industry for potentials and
education on industry for potentials and
education on industry for potentials and education around your product or service
education around your product or service
education around your product or service for customers I love it and I think this
for customers I love it and I think this
for customers I love it and I think this is where autoresponders feel really
is where autoresponders feel really
is where autoresponders feel really powerful yeah for those of for those of
powerful yeah for those of for those of
powerful yeah for those of for those of you who don’t know what our responders
you who don’t know what our responders
you who don’t know what our responders are it’s basically once somebody signs
are it’s basically once somebody signs
are it’s basically once somebody signs up for your list at a set schedule and
up for your list at a set schedule and
up for your list at a set schedule and frequency they get certain emails that
frequency they get certain emails that
frequency they get certain emails that you have pre crafted and so you write
you have pre crafted and so you write
you have pre crafted and so you write the email once and then you know seven
the email once and then you know seven
the email once and then you know seven days later from joining the list they
days later from joining the list they
days later from joining the list they get that email and then another seven
get that email and then another seven
get that email and then another seven days later whatever interval you want
days later whatever interval you want
days later whatever interval you want they get more emails and so I think the
they get more emails and so I think the
they get more emails and so I think the auto responders are an amazing way to
auto responders are an amazing way to
auto responders are an amazing way to educate the new people to your list as
educate the new people to your list as
educate the new people to your list as well as build Authority and build trust
well as build Authority and build trust
well as build Authority and build trust and be seen as a friend so as example if
and be seen as a friend so as example if
and be seen as a friend so as example if you join my email list I have 75,000
you join my email list I have 75,000
you join my email list I have 75,000 people on my list or so uh you know
people on my list or so uh you know
people on my list or so uh you know you’ll get at you’ll get a welcome email
you’ll get at you’ll get a welcome email
you’ll get at you’ll get a welcome email for me and then it’s six days later
for me and then it’s six days later
for me and then it’s six days later you’ll get a list of my favorite YouTube
you’ll get a list of my favorite YouTube
you’ll get a list of my favorite YouTube videos and then a week later you’ll get
videos and then a week later you’ll get
videos and then a week later you’ll get a list of my top 10 books for
a list of my top 10 books for
a list of my top 10 books for entrepreneurs and a weekly to get
entrepreneurs and a weekly to get
entrepreneurs and a weekly to get another email with the my favorite
another email with the my favorite
another email with the my favorite quotes for entrepreneurs
quotes for entrepreneurs
quotes for entrepreneurs just all sorts of kind of value add
just all sorts of kind of value add
just all sorts of kind of value add stuff that helps me tell the story and
stuff that helps me tell the story and
stuff that helps me tell the story and build a relationship and I think that
build a relationship and I think that
build a relationship and I think that really helps educate the new people to
really helps educate the new people to
really helps educate the new people to your list and then your broadcast so
your list and then your broadcast so
your list and then your broadcast so they’re kind of one-off emails that you
they’re kind of one-off emails that you
they’re kind of one-off emails that you can send like when I was promoting this
can send like when I was promoting this
can send like when I was promoting this event I send it to my email list
event I send it to my email list
event I send it to my email list yesterday morning as a broadcast right I
yesterday morning as a broadcast right I
yesterday morning as a broadcast right I don’t want it to be an autoresponder
don’t want it to be an autoresponder
don’t want it to be an autoresponder because it’s happening in a specific
because it’s happening in a specific
because it’s happening in a specific time so this is a broadcast and I’m
time so this is a broadcast and I’m
time so this is a broadcast and I’m sending out and that goes to everybody
sending out and that goes to everybody
sending out and that goes to everybody goes to my prospects that goes to my
goes to my prospects that goes to my
goes to my prospects that goes to my clients eric is there an easy way to
clients eric is there an easy way to
clients eric is there an easy way to once somebody has purchased from you to
once somebody has purchased from you to
once somebody has purchased from you to move them to a separate list if I’m
move them to a separate list if I’m
move them to a separate list if I’m using Aweber yes and there’s a way to
using Aweber yes and there’s a way to
using Aweber yes and there’s a way to tag the customers based on what you know
tag the customers based on what you know
tag the customers based on what you know about them to then set up for a separate
about them to then set up for a separate
about them to then set up for a separate you know series you know focused
you know series you know focused
you know series you know focused primarily on that educational
primarily on that educational
primarily on that educational information so you know we’re able to
information so you know we’re able to
information so you know we’re able to you’re not just doing once you know
you’re not just doing once you know
you’re not just doing once you know somebody is in but also based on where
somebody is in but also based on where
somebody is in but also based on where they’re signing up from you know there’s
they’re signing up from you know there’s
they’re signing up from you know there’s ways to segment based off of that so
ways to segment based off of that so
ways to segment based off of that so that’s very powerful because you may be
that’s very powerful because you may be
that’s very powerful because you may be at an event where it’s nothing but
at an event where it’s nothing but
at an event where it’s nothing but prospects and just by capturing names of
prospects and just by capturing names of
prospects and just by capturing names of that event you’re able to start that
that event you’re able to start that
that event you’re able to start that series from from immediately when they
series from from immediately when they
series from from immediately when they provide you that information or sign up
provide you that information or sign up
provide you that information or sign up to the list provide them information
to the list provide them information
to the list provide them information that’s focused on prospects because you
that’s focused on prospects because you
that’s focused on prospects because you knew that they came from an area where
knew that they came from an area where
knew that they came from an area where there was nothing but opportunity so
there was nothing but opportunity so
there was nothing but opportunity so definitely is possible that’s
definitely is possible that’s
definitely is possible that’s interesting so so if I go to a
interesting so so if I go to a
interesting so so if I go to a conference and you know I’m collecting a
conference and you know I’m collecting a
conference and you know I’m collecting a bunch of names and people are you know I
bunch of names and people are you know I
bunch of names and people are you know I want to send into a page to get more
want to send into a page to get more
want to send into a page to get more information and on there is an email
information and on there is an email
information and on there is an email list I can then funnel them to a
list I can then funnel them to a
list I can then funnel them to a separate list where they’re getting
separate list where they’re getting
separate list where they’re getting information with autoresponders that
information with autoresponders that
information with autoresponders that talk about that conference right news
talk about that conference right news
talk about that conference right news maple okay here are 10 things i learned
maple okay here are 10 things i learned
maple okay here are 10 things i learned from the conference that might be
from the conference that might be
from the conference that might be beneficial to you correct and what you
beneficial to you correct and what you
beneficial to you correct and what you is a business there what you believe was
is a business there what you believe was
is a business there what you believe was the best you know outcomes from that
the best you know outcomes from that
the best you know outcomes from that conference of learnings from that
conference of learnings from that
conference of learnings from that conference you know so all that again it
conference you know so all that again it
conference you know so all that again it really forces you to think about when it
really forces you to think about when it
really forces you to think about when it comes to building your list and growing
comes to building your list and growing
comes to building your list and growing your list you know sometimes those live
your list you know sometimes those live
your list you know sometimes those live events could be very very popular but
events could be very very popular but
events could be very very popular but also take the same thought process apply
also take the same thought process apply
also take the same thought process apply to your blog or your facebook page or
to your blog or your facebook page or
to your blog or your facebook page or other areas where you’re going to be
other areas where you’re going to be
other areas where you’re going to be growing your list because the context of
growing your list because the context of
growing your list because the context of where all the
where all the
where all the the names are coming in you know it’s
the names are coming in you know it’s
the names are coming in you know it’s important it’s important because you
important it’s important because you
important it’s important because you know if it’s coming from an area where
know if it’s coming from an area where
know if it’s coming from an area where there may be both prospects and
there may be both prospects and
there may be both prospects and customers well then you can give the
customers well then you can give the
customers well then you can give the choice of having somebody self-select
choice of having somebody self-select
choice of having somebody self-select are you a customer yes or no and that
are you a customer yes or no and that
are you a customer yes or no and that too allows you to trigger or segment off
too allows you to trigger or segment off
too allows you to trigger or segment off into you know prospect versus customer
into you know prospect versus customer
into you know prospect versus customer follow-up series cool so so if I’m
follow-up series cool so so if I’m
follow-up series cool so so if I’m building a list of my facebook page I
building a list of my facebook page I
building a list of my facebook page I could then have as my first email some
could then have as my first email some
could then have as my first email some of my top 10 Facebook posts of all time
of my top 10 Facebook posts of all time
of my top 10 Facebook posts of all time yeah welcome them from facebook yeah
yeah welcome them from facebook yeah
yeah welcome them from facebook yeah it’s I mean I think that does a lot to
it’s I mean I think that does a lot to
it’s I mean I think that does a lot to really build the relationship and make
really build the relationship and make
really build the relationship and make it seem like you care and it’s because
it seem like you care and it’s because
it seem like you care and it’s because you actually do care hopefully absolute
you actually do care hopefully absolute
you actually do care hopefully absolute your clients
”
Be First to Comment