hi I’m Evan Carmichael welcome to the edition of ask Evan today I’m doing
edition of ask Evan today I’m doing
edition of ask Evan today I’m doing another one of my fiber gigs where I
another one of my fiber gigs where I
another one of my fiber gigs where I review somebody’s website and showcase
review somebody’s website and showcase
review somebody’s website and showcase it on my youtube channel and today we
it on my youtube channel and today we
it on my youtube channel and today we are going to be reviewing fresh start
are going to be reviewing fresh start
are going to be reviewing fresh start CPA calm and so let’s check it out so
CPA calm and so let’s check it out so
CPA calm and so let’s check it out so this is the website is it is an
this is the website is it is an
this is the website is it is an accounting firm so from first glance
accounting firm so from first glance
accounting firm so from first glance it’s easy to tell what they do which is
it’s easy to tell what they do which is
it’s easy to tell what they do which is great a big problem for a lot of
great a big problem for a lot of
great a big problem for a lot of websites and entrepreneur website you
websites and entrepreneur website you
websites and entrepreneur website you have no idea what they do and if it’s
have no idea what they do and if it’s
have no idea what they do and if it’s for them or not so for me if I’m looking
for them or not so for me if I’m looking
for them or not so for me if I’m looking for an accountant then I know that these
for an accountant then I know that these
for an accountant then I know that these guys are clearly accounts they are in
guys are clearly accounts they are in
guys are clearly accounts they are in where mobile accounting firm parkville
where mobile accounting firm parkville
where mobile accounting firm parkville so if I’m in that area then my consider
so if I’m in that area then my consider
so if I’m in that area then my consider looking them up phone number at the top
looking them up phone number at the top
looking them up phone number at the top great you know logo is is clean easy to
great you know logo is is clean easy to
great you know logo is is clean easy to read website design is is pretty you
read website design is is pretty you
read website design is is pretty you know professional I guess what you’d
know professional I guess what you’d
know professional I guess what you’d expect from most professional services
expect from most professional services
expect from most professional services types of companies the one thing that is
types of companies the one thing that is
types of companies the one thing that is missing here so I see a lot of
missing here so I see a lot of
missing here so I see a lot of information I see your services a little
information I see your services a little
information I see your services a little bit about you this notice is the about
bit about you this notice is the about
bit about you this notice is the about slide and it’s showing a picture of a
slide and it’s showing a picture of a
slide and it’s showing a picture of a pencil all of the pictures seem to be
pencil all of the pictures seem to be
pencil all of the pictures seem to be very stock photography which is very
very stock photography which is very
very stock photography which is very common but what I would try to do is
common but what I would try to do is
common but what I would try to do is inject a little more personality and
inject a little more personality and
inject a little more personality and show your picture so who are the people
show your picture so who are the people
show your picture so who are the people behind fresh start tax and accounting
behind fresh start tax and accounting
behind fresh start tax and accounting now entrepreneurs like to deal with
now entrepreneurs like to deal with
now entrepreneurs like to deal with people as much as possible and so if you
people as much as possible and so if you
people as much as possible and so if you told your story why you got started what
told your story why you got started what
told your story why you got started what you’re all about then that will convince
you’re all about then that will convince
you’re all about then that will convince more entrepreneurs to want to sign up
more entrepreneurs to want to sign up
more entrepreneurs to want to sign up with your services of everybody else
with your services of everybody else
with your services of everybody else what’s missing from this page
what’s missing from this page
what’s missing from this page is why you so I would try to address one
is why you so I would try to address one
is why you so I would try to address one of the common frustrations that most
of the common frustrations that most
of the common frustrations that most entrepreneurs go through and why they
entrepreneurs go through and why they
entrepreneurs go through and why they seek out advice from accountants if you
seek out advice from accountants if you
seek out advice from accountants if you looking at the very you know startups
looking at the very you know startups
looking at the very you know startups it’s do I need an accountant or not and
it’s do I need an accountant or not and
it’s do I need an accountant or not and and how can you help me and there’s a
and how can you help me and there’s a
and how can you help me and there’s a lot of Education involved in training
lot of Education involved in training
lot of Education involved in training your new entrepreneurs on how to work
your new entrepreneurs on how to work
your new entrepreneurs on how to work with accountants and if you’re further
with accountants and if you’re further
with accountants and if you’re further along then it’s more about you know
along then it’s more about you know
along then it’s more about you know switching them from one account to
switching them from one account to
switching them from one account to another and it’s getting them to
another and it’s getting them to
another and it’s getting them to understand that you really understand
understand that you really understand
understand that you really understand their business now a big problem with
their business now a big problem with
their business now a big problem with entrepreneurs in their accountants is
entrepreneurs in their accountants is
entrepreneurs in their accountants is they meet with their accountants once a
they meet with their accountants once a
they meet with their accountants once a year they go over their financial
year they go over their financial
year they go over their financial statements you know and fine I’ll see
statements you know and fine I’ll see
statements you know and fine I’ll see you next year but the accountant is not
you next year but the accountant is not
you next year but the accountant is not a critical part of their business and if
a critical part of their business and if
a critical part of their business and if you are the type of accountant that
you are the type of accountant that
you are the type of accountant that really you know care is about declines
really you know care is about declines
really you know care is about declines and you don’t take the time to invest
and you don’t take the time to invest
and you don’t take the time to invest into understanding their business and
into understanding their business and
into understanding their business and giving them advice beyond just showing
giving them advice beyond just showing
giving them advice beyond just showing the numbers which saying here’s how you
the numbers which saying here’s how you
the numbers which saying here’s how you can use this information to grow your
can use this information to grow your
can use this information to grow your business then that’s a value add that
business then that’s a value add that
business then that’s a value add that not everybody will do and maybe a way to
not everybody will do and maybe a way to
not everybody will do and maybe a way to separate yourself so what’s missing from
separate yourself so what’s missing from
separate yourself so what’s missing from the page is it’s it’s great and that it
the page is it’s it’s great and that it
the page is it’s it’s great and that it tells us what you do how to get in touch
tells us what you do how to get in touch
tells us what you do how to get in touch with you you know where you are but it
with you you know where you are but it
with you you know where you are but it doesn’t tell me why I should go with you
doesn’t tell me why I should go with you
doesn’t tell me why I should go with you instead of somebody else so if I am
instead of somebody else so if I am
instead of somebody else so if I am shopping for an accountant it’s a little
shopping for an accountant it’s a little
shopping for an accountant it’s a little bit unclear as to why I should go with
bit unclear as to why I should go with
bit unclear as to why I should go with you instead of anybody else who’s also
you instead of anybody else who’s also
you instead of anybody else who’s also in the area um let’s click on the about
in the area um let’s click on the about
in the area um let’s click on the about and see what more information you have
and see what more information you have
and see what more information you have here it talks about yourself so our
here it talks about yourself so our
here it talks about yourself so our values professionalism responsiveness
values professionalism responsiveness
values professionalism responsiveness quality so find out I’d love to learn a
quality so find out I’d love to learn a
quality so find out I’d love to learn a little bit more about the people so okay
little bit more about the people so okay
little bit more about the people so okay good you have a meet our team and so the
good you have a meet our team and so the
good you have a meet our team and so the toy array great you know you’ve got a
toy array great you know you’ve got a
toy array great you know you’ve got a good picture here smiling not stock
good picture here smiling not stock
good picture here smiling not stock photography I put this more front and
photography I put this more front and
photography I put this more front and center you know show the people on your
center you know show the people on your
center you know show the people on your team and and tell the story you know she
team and and tell the story you know she
team and and tell the story you know she fell in love with the county that’s
fell in love with the county that’s
fell in love with the county that’s great I tell this to have some of the
great I tell this to have some of the
great I tell this to have some of the entrepreneur she’s helped and why she
entrepreneur she’s helped and why she
entrepreneur she’s helped and why she really likes it maybe there’s an
really likes it maybe there’s an
really likes it maybe there’s an interview with her and put that right on
interview with her and put that right on
interview with her and put that right on the homepage
the homepage
the homepage let’s see who else you have here d me
let’s see who else you have here d me
let’s see who else you have here d me ray okay not there Danielle Martin you
ray okay not there Danielle Martin you
ray okay not there Danielle Martin you know again good smile no picture this
know again good smile no picture this
know again good smile no picture this one so at least the ones that you do
one so at least the ones that you do
one so at least the ones that you do have pictures of put that that put that
have pictures of put that that put that
have pictures of put that that put that on the on the homepage and should be
on the on the homepage and should be
on the on the homepage and should be proud of your team you know I think
proud of your team you know I think
proud of your team you know I think that’s something that if you tell your
that’s something that if you tell your
that’s something that if you tell your story why you got started while your
story why you got started while your
story why you got started while your passion about accounting that’s
passion about accounting that’s
passion about accounting that’s something that entrepreneurs going to be
something that entrepreneurs going to be
something that entrepreneurs going to be able to relate to because they are
able to relate to because they are
able to relate to because they are really passion about their business and
really passion about their business and
really passion about their business and they want to work with people who are
they want to work with people who are
they want to work with people who are also equally passionate or what they do
also equally passionate or what they do
also equally passionate or what they do now I did see somewhere on here you know
now I did see somewhere on here you know
now I did see somewhere on here you know further there’s not too much personality
further there’s not too much personality
further there’s not too much personality on this page so you can definitely amp
on this page so you can definitely amp
on this page so you can definitely amp that up a little bit and it’s great that
that up a little bit and it’s great that
that up a little bit and it’s great that you’re sharing you know information
you’re sharing you know information
you’re sharing you know information resources what I like there is a
resources what I like there is a
resources what I like there is a recommended books and so this is where
recommended books and so this is where
recommended books and so this is where we’re starting to show a little bit more
we’re starting to show a little bit more
we’re starting to show a little bit more of the personality of your organization
of the personality of your organization
of the personality of your organization because you’re sharing stuff on here and
because you’re sharing stuff on here and
because you’re sharing stuff on here and these are books that are not just about
these are books that are not just about
these are books that are not just about accounting so delivering happiness you
accounting so delivering happiness you
accounting so delivering happiness you know that’s your favorite book visionary
know that’s your favorite book visionary
know that’s your favorite book visionary of Virginia serio of Zappos explains how
of Virginia serio of Zappos explains how
of Virginia serio of Zappos explains how he Howard emphasis on culture can lead
he Howard emphasis on culture can lead
he Howard emphasis on culture can lead to unprecedented success that’s great
to unprecedented success that’s great
to unprecedented success that’s great you know these these are great resources
you know these these are great resources
you know these these are great resources for entrepreneurs and this this list
for entrepreneurs and this this list
for entrepreneurs and this this list goes on and on and on and on from the
goes on and on and on and on from the
goes on and on and on and on from the sidebar here which is awesome and if
sidebar here which is awesome and if
sidebar here which is awesome and if you’ve read all these books and you
you’ve read all these books and you
you’ve read all these books and you personally I Paquette them this is a way
personally I Paquette them this is a way
personally I Paquette them this is a way of showing that you care about
of showing that you care about
of showing that you care about entrepreneurs and you care about your
entrepreneurs and you care about your
entrepreneurs and you care about your customers and you’re showing a little
customers and you’re showing a little
customers and you’re showing a little bit more personality beyond just saying
bit more personality beyond just saying
bit more personality beyond just saying here’s what we do and so somebody who
here’s what we do and so somebody who
here’s what we do and so somebody who steps outside of this here’s what we do
steps outside of this here’s what we do
steps outside of this here’s what we do is more likely to win the hearts and
is more likely to win the hearts and
is more likely to win the hearts and minds of people and are going to get the
minds of people and are going to get the
minds of people and are going to get the clients so if I had a choice between
clients so if I had a choice between
clients so if I had a choice between going to one accountant who just shared
going to one accountant who just shared
going to one accountant who just shared you know there are services and another
you know there are services and another
you know there are services and another one who shared all these great resources
one who shared all these great resources
one who shared all these great resources with these books and why they liked it
with these books and why they liked it
with these books and why they liked it I’m probably going to go with the one
I’m probably going to go with the one
I’m probably going to go with the one who gave me more who showed them chill
who gave me more who showed them chill
who gave me more who showed them chill took me more of who they were so I try
took me more of who they were so I try
took me more of who they were so I try to inject a little bit more personality
to inject a little bit more personality
to inject a little bit more personality use your pictures a little bit more
use your pictures a little bit more
use your pictures a little bit more showcase this stuff a little bit more
showcase this stuff a little bit more
showcase this stuff a little bit more maybe there’s other components to it
maybe there’s other components to it
maybe there’s other components to it that you know you really want to share
that you know you really want to share
that you know you really want to share about yourself and why you started your
about yourself and why you started your
about yourself and why you started your business maybe if you do a quick video
business maybe if you do a quick video
business maybe if you do a quick video and
and
and Joe if you’re comfortable in front of a
Joe if you’re comfortable in front of a
Joe if you’re comfortable in front of a camera it will really win over people
camera it will really win over people
camera it will really win over people and if they’re trying to decide between
and if they’re trying to decide between
and if they’re trying to decide between you and somebody else then it makes it
you and somebody else then it makes it
you and somebody else then it makes it easy to say yes to you maybe one quick
easy to say yes to you maybe one quick
easy to say yes to you maybe one quick look we’ll check out the social media
look we’ll check out the social media
look we’ll check out the social media profiles we’ve got facebook and twitter
profiles we’ve got facebook and twitter
profiles we’ve got facebook and twitter here on the side so let’s look at each
here on the side so let’s look at each
here on the side so let’s look at each see we got so Facebook is just going to
see we got so Facebook is just going to
see we got so Facebook is just going to the Facebook homepage so the link is
the Facebook homepage so the link is
the Facebook homepage so the link is going to fresh start cpa but looks like
going to fresh start cpa but looks like
going to fresh start cpa but looks like it doesn’t work so I’d either you know
it doesn’t work so I’d either you know
it doesn’t work so I’d either you know look at fixing that link or taking it
look at fixing that link or taking it
look at fixing that link or taking it down if you don’t have a facebook page
down if you don’t have a facebook page
down if you don’t have a facebook page you don’t want to be linking to it these
you don’t want to be linking to it these
you don’t want to be linking to it these people will expect to see something on
people will expect to see something on
people will expect to see something on there and the Twitter you’ve got a
there and the Twitter you’ve got a
there and the Twitter you’ve got a Twitter account this is great you’re
Twitter account this is great you’re
Twitter account this is great you’re tweeting out which is great and it’s
tweeting out which is great and it’s
tweeting out which is great and it’s pretty active and you have some good
pretty active and you have some good
pretty active and you have some good information and your retweeting and then
information and your retweeting and then
information and your retweeting and then talking to people so that’s great as
talking to people so that’s great as
talking to people so that’s great as well it’s good to your you’re staying
well it’s good to your you’re staying
well it’s good to your you’re staying active on here a lot of people set up
active on here a lot of people set up
active on here a lot of people set up these accounts and and they don’t do
these accounts and and they don’t do
these accounts and and they don’t do anything with it so you’ve been posting
anything with it so you’ve been posting
anything with it so you’ve been posting regularly that’s great I’d look to
regularly that’s great I’d look to
regularly that’s great I’d look to expand that on facebook as well or if
expand that on facebook as well or if
expand that on facebook as well or if you don’t think Facebook is your market
you don’t think Facebook is your market
you don’t think Facebook is your market then then just take it off and don’t
then then just take it off and don’t
then then just take it off and don’t include it on your on your cipher
include it on your on your cipher
include it on your on your cipher anymore but overall it’s pretty good you
anymore but overall it’s pretty good you
anymore but overall it’s pretty good you know you’re you’re fortunate I guess
know you’re you’re fortunate I guess
know you’re you’re fortunate I guess you’re in a market where you know
you’re in a market where you know
you’re in a market where you know typically financial service companies
typically financial service companies
typically financial service companies financial professor professionals if you
financial professor professionals if you
financial professor professionals if you look in accountants lawyers are
look in accountants lawyers are
look in accountants lawyers are typically are very bad promoting
typically are very bad promoting
typically are very bad promoting themselves and the websites are not
themselves and the websites are not
themselves and the websites are not great so it’s good that you have a clean
great so it’s good that you have a clean
great so it’s good that you have a clean fresh website easy to follow easy to
fresh website easy to follow easy to
fresh website easy to follow easy to understand I just try to inject a little
understand I just try to inject a little
understand I just try to inject a little bit more personality into it and
bit more personality into it and
bit more personality into it and showcase why we should go with you over
showcase why we should go with you over
showcase why we should go with you over somebody else and I think you’d have a
somebody else and I think you’d have a
somebody else and I think you’d have a much better response rate than the
much better response rate than the
much better response rate than the people who are visiting your site so if
people who are visiting your site so if
people who are visiting your site so if everybody watching thank you for joining
everybody watching thank you for joining
everybody watching thank you for joining me on this latest video if you liked it
me on this latest video if you liked it
me on this latest video if you liked it please give it a thumbs up it makes
please give it a thumbs up it makes
please give it a thumbs up it makes going to do more for you and if you have
going to do more for you and if you have
going to do more for you and if you have a comment about this video or question
a comment about this video or question
a comment about this video or question about your own company feel free to
about your own company feel free to
about your own company feel free to leave it in the comment section below I
leave it in the comment section below I
leave it in the comment section below I always read those and
always read those and
always read those and love to hear what you have to say so
love to hear what you have to say so
love to hear what you have to say so thank you and I’ll see you on the next
thank you and I’ll see you on the next
thank you and I’ll see you on the next episode
”
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