welcome to our latest webinar I’m talking today about building a marketing
talking today about building a marketing
talking today about building a marketing machine now I know marketing sales and
machine now I know marketing sales and
machine now I know marketing sales and marketing is one of the toughest things
marketing is one of the toughest things
marketing is one of the toughest things for a lot of entrepreneurs you feel you
for a lot of entrepreneurs you feel you
for a lot of entrepreneurs you feel you have a great product a great service but
have a great product a great service but
have a great product a great service but you got to get it out there and it’s one
you got to get it out there and it’s one
you got to get it out there and it’s one of the things that hold a lot of
of the things that hold a lot of
of the things that hold a lot of entrepreneurs back including myself was
entrepreneurs back including myself was
entrepreneurs back including myself was something to help me back for a long
something to help me back for a long
something to help me back for a long time you know we believed in our product
time you know we believed in our product
time you know we believed in our product I thought I had a great team we had some
I thought I had a great team we had some
I thought I had a great team we had some great customers but I needed more you
great customers but I needed more you
great customers but I needed more you know I wasn’t able to to build it up yet
know I wasn’t able to to build it up yet
know I wasn’t able to to build it up yet and needed to get out there and start
and needed to get out there and start
and needed to get out there and start marketing my business and it’s scary and
marketing my business and it’s scary and
marketing my business and it’s scary and it means you have to break outside your
it means you have to break outside your
it means you have to break outside your comfort zone you have to stretch and
comfort zone you have to stretch and
comfort zone you have to stretch and that’s part of being an entrepreneur and
that’s part of being an entrepreneur and
that’s part of being an entrepreneur and today I’m going to give you some
today I’m going to give you some
today I’m going to give you some specific strategies for how you can
specific strategies for how you can
specific strategies for how you can break out of that mold and start
break out of that mold and start
break out of that mold and start marketing your business so this is a lot
marketing your business so this is a lot
marketing your business so this is a lot of entrepreneurs we hate picking up the
of entrepreneurs we hate picking up the
of entrepreneurs we hate picking up the phone and doing sales calls and this is
phone and doing sales calls and this is
phone and doing sales calls and this is me too I hate cold calling I still do
me too I hate cold calling I still do
me too I hate cold calling I still do I’m still not very good at it and if
I’m still not very good at it and if
I’m still not very good at it and if you’re like me and you suck a cold
you’re like me and you suck a cold
you’re like me and you suck a cold calling and dread the idea of being able
calling and dread the idea of being able
calling and dread the idea of being able to pick up the phone and have to call
to pick up the phone and have to call
to pick up the phone and have to call people to try to pitch your service then
people to try to pitch your service then
people to try to pitch your service then you have to find another way to stand
you have to find another way to stand
you have to find another way to stand and I did it through marketing I found
and I did it through marketing I found
and I did it through marketing I found it’s a lot easier to convince people to
it’s a lot easier to convince people to
it’s a lot easier to convince people to buy from you when they’re coming to you
buy from you when they’re coming to you
buy from you when they’re coming to you and they’re pre-sold a little bit on
and they’re pre-sold a little bit on
and they’re pre-sold a little bit on what you do you know they’re asking
what you do you know they’re asking
what you do you know they’re asking about what you’re selling it’s a lot
about what you’re selling it’s a lot
about what you’re selling it’s a lot easier to convert them and you have a
easier to convert them and you have a
easier to convert them and you have a lot more fun then when you’re just
lot more fun then when you’re just
lot more fun then when you’re just reaching out to people in cold calling
reaching out to people in cold calling
reaching out to people in cold calling them I find that when people cold call
them I find that when people cold call
them I find that when people cold call me you know I never really give them
me you know I never really give them
me you know I never really give them much attention it’s never really
much attention it’s never really
much attention it’s never really something that’s interesting for me and
something that’s interesting for me and
something that’s interesting for me and now I don’t even answer my phone you
now I don’t even answer my phone you
now I don’t even answer my phone you can’t find my phone number my website I
can’t find my phone number my website I
can’t find my phone number my website I don’t even know my cell phone number I
don’t even know my cell phone number I
don’t even know my cell phone number I don’t use the phone that off and except
don’t use the phone that off and except
don’t use the phone that off and except for external calls you know if your
for external calls you know if your
for external calls you know if your meeting with me I’m calling you that’s
meeting with me I’m calling you that’s
meeting with me I’m calling you that’s how it works and so I’m not a big fan of
how it works and so I’m not a big fan of
how it works and so I’m not a big fan of doing telemarketing and cold colonies
doing telemarketing and cold colonies
doing telemarketing and cold colonies myself and I had to find a different way
myself and I had to find a different way
myself and I had to find a different way to stand cold calling can work for you
to stand cold calling can work for you
to stand cold calling can work for you it can be a great tool but again it’s
it can be a great tool but again it’s
it can be a great tool but again it’s got to be something that you’re good at
got to be something that you’re good at
got to be something that you’re good at if you suck at it you have no interest
if you suck at it you have no interest
if you suck at it you have no interest in it and you’re forcing yourself to do
in it and you’re forcing yourself to do
in it and you’re forcing yourself to do it you’re probably not going to have a
it you’re probably not going to have a
it you’re probably not going to have a lot of success you have to find a
lot of success you have to find a
lot of success you have to find a different way to stand and for me that
different way to stand and for me that
different way to stand and for me that was through marketing so I’m going to
was through marketing so I’m going to
was through marketing so I’m going to share with you today some of the ways
share with you today some of the ways
share with you today some of the ways that i do it and hopefully you can apply
that i do it and hopefully you can apply
that i do it and hopefully you can apply some of
some of
some of lessons to your own business as well so
lessons to your own business as well so
lessons to your own business as well so this webinar is about the final four
this webinar is about the final four
this webinar is about the final four strategies they are one get clients
strategies they are one get clients
strategies they are one get clients coming to you to create a board of
coming to you to create a board of
coming to you to create a board of advisors three tell your story and four
advisors three tell your story and four
advisors three tell your story and four increase your prices and we’re going to
increase your prices and we’re going to
increase your prices and we’re going to touch on all of these in a little more
touch on all of these in a little more
touch on all of these in a little more detail as you go through the
detail as you go through the
detail as you go through the presentation but first a little bit
presentation but first a little bit
presentation but first a little bit about me who is Evan Carmichael why
about me who is Evan Carmichael why
about me who is Evan Carmichael why should I pay attention why do I care
should I pay attention why do I care
should I pay attention why do I care about this guy a bit of a background on
about this guy a bit of a background on
about this guy a bit of a background on me so I believe that hungry
me so I believe that hungry
me so I believe that hungry entrepreneurs deserve help my passion is
entrepreneurs deserve help my passion is
entrepreneurs deserve help my passion is helping entrepreneurs I wake up every
helping entrepreneurs I wake up every
helping entrepreneurs I wake up every day excited to help entrepreneurs
day excited to help entrepreneurs
day excited to help entrepreneurs because I know it’s hard running the
because I know it’s hard running the
because I know it’s hard running the business and I know it’s hard doing
business and I know it’s hard doing
business and I know it’s hard doing everything yourself and I want to be
everything yourself and I want to be
everything yourself and I want to be someone who can help you out when I was
someone who can help you out when I was
someone who can help you out when I was 19 I had my first company and this was a
19 I had my first company and this was a
19 I had my first company and this was a biotech software company and again we
biotech software company and again we
biotech software company and again we had a great product but we couldn’t
had a great product but we couldn’t
had a great product but we couldn’t figure things out at the start and this
figure things out at the start and this
figure things out at the start and this is where I cut my teeth and I thought I
is where I cut my teeth and I thought I
is where I cut my teeth and I thought I tried every single sales and marketing
tried every single sales and marketing
tried every single sales and marketing technique until we finally found a few
technique until we finally found a few
technique until we finally found a few that worked and I almost gave up with
that worked and I almost gave up with
that worked and I almost gave up with this business I was making 300 bucks a
this business I was making 300 bucks a
this business I was making 300 bucks a month not able to survive off of that
month not able to survive off of that
month not able to survive off of that had to tell my friends know when they
had to tell my friends know when they
had to tell my friends know when they wanted to go out for drinks and dinner
wanted to go out for drinks and dinner
wanted to go out for drinks and dinner because I couldn’t afford the 20 bucks
because I couldn’t afford the 20 bucks
because I couldn’t afford the 20 bucks it would take to go out and see them and
it would take to go out and see them and
it would take to go out and see them and I almost gave up and I almost went back
I almost gave up and I almost went back
I almost gave up and I almost went back and got a job and you know sold out and
and got a job and you know sold out and
and got a job and you know sold out and gave up on my entrepreneurial dreams
gave up on my entrepreneurial dreams
gave up on my entrepreneurial dreams until I discovered a few simple
until I discovered a few simple
until I discovered a few simple marketing techniques that worked and
marketing techniques that worked and
marketing techniques that worked and suddenly or business started to take off
suddenly or business started to take off
suddenly or business started to take off so i’m going to share some of those
so i’m going to share some of those
so i’m going to share some of those today from there hooked up with a
today from there hooked up with a
today from there hooked up with a venture capital company and started
venture capital company and started
venture capital company and started helping raise half a million to 15
helping raise half a million to 15
helping raise half a million to 15 million dollars for companies who are
million dollars for companies who are
million dollars for companies who are trying to expand and here’s the thing
trying to expand and here’s the thing
trying to expand and here’s the thing these guys had figured out the marketing
these guys had figured out the marketing
these guys had figured out the marketing side you don’t need to have a lot of
side you don’t need to have a lot of
side you don’t need to have a lot of money a lot of success to be able to
money a lot of success to be able to
money a lot of success to be able to raise venture capital but you have to
raise venture capital but you have to
raise venture capital but you have to have something you can’t just go on with
have something you can’t just go on with
have something you can’t just go on with an idea and the guys who we were seeing
an idea and the guys who we were seeing
an idea and the guys who we were seeing had figured out the marketing side they
had figured out the marketing side they
had figured out the marketing side they had built their business out they
had built their business out they
had built their business out they weren’t making it big by any stretch but
weren’t making it big by any stretch but
weren’t making it big by any stretch but they had a model that worked and I
they had a model that worked and I
they had a model that worked and I learned from them as well as we help
learned from them as well as we help
learned from them as well as we help them raise expansion capital so the good
them raise expansion capital so the good
them raise expansion capital so the good news for you guys is if you have our
news for you guys is if you have our
news for you guys is if you have our great product or service once you figure
great product or service once you figure
great product or service once you figure out your marketing machine you’re going
out your marketing machine you’re going
out your marketing machine you’re going to rapidly get past not just upon a
to rapidly get past not just upon a
to rapidly get past not just upon a survival but off the massive success
survival but off the massive success
survival but off the massive success because you have a model that is working
because you have a model that is working
because you have a model that is working for you and you just need to ramp it up
for you and you just need to ramp it up
for you and you just need to ramp it up but you have to do the right things let
but you have to do the right things let
but you have to do the right things let me do a quick recap first of the first
me do a quick recap first of the first
me do a quick recap first of the first ten strategies
ten strategies
ten strategies those of you who missed the earlier
those of you who missed the earlier
those of you who missed the earlier presentations number one is over deliver
presentations number one is over deliver
presentations number one is over deliver like crazy and the idea here is if you
like crazy and the idea here is if you
like crazy and the idea here is if you want to make a sale you want to make it
want to make a sale you want to make it
want to make a sale you want to make it super easy for clients to say yes the
super easy for clients to say yes the
super easy for clients to say yes the more expensive it is the more time
more expensive it is the more time
more expensive it is the more time consuming it is the harder it’s going to
consuming it is the harder it’s going to
consuming it is the harder it’s going to be for them to say yes because they’re
be for them to say yes because they’re
be for them to say yes because they’re afraid so you have to reduce their fear
afraid so you have to reduce their fear
afraid so you have to reduce their fear and the easiest way to do it is to start
and the easiest way to do it is to start
and the easiest way to do it is to start on a tiny tiny little project with them
on a tiny tiny little project with them
on a tiny tiny little project with them and then you over deliver like crazy you
and then you over deliver like crazy you
and then you over deliver like crazy you provide so much value that they can’t
provide so much value that they can’t
provide so much value that they can’t wait to come in and do another job with
wait to come in and do another job with
wait to come in and do another job with you and they’re going to keep hiring you
you and they’re going to keep hiring you
you and they’re going to keep hiring you back and back and back and giving you
back and back and back and giving you
back and back and back and giving you bigger jobs because they know you like
bigger jobs because they know you like
bigger jobs because they know you like you trust you see that you’re doing an
you trust you see that you’re doing an
you trust you see that you’re doing an amazing job and you become an important
amazing job and you become an important
amazing job and you become an important part of their business or their life but
part of their business or their life but
part of their business or their life but the key is just to get started on
the key is just to get started on
the key is just to get started on something I did this with some of my
something I did this with some of my
something I did this with some of my clients some big brand-name clients I
clients some big brand-name clients I
clients some big brand-name clients I started off on one tiny little project a
started off on one tiny little project a
started off on one tiny little project a couple hundred bucks and we built it
couple hundred bucks and we built it
couple hundred bucks and we built it into something that became a six-figure
into something that became a six-figure
into something that became a six-figure business on its own and it just started
business on its own and it just started
business on its own and it just started with that first tiny little bit of
with that first tiny little bit of
with that first tiny little bit of business and I didn’t have to do any
business and I didn’t have to do any
business and I didn’t have to do any selling afterwards because they kept
selling afterwards because they kept
selling afterwards because they kept coming to me with better and better
coming to me with better and better
coming to me with better and better projects because each time they asked me
projects because each time they asked me
projects because each time they asked me to do something I gave them way more
to do something I gave them way more
to do something I gave them way more than the ass for you have to
than the ass for you have to
than the ass for you have to over-deliver like crazy second is land
over-deliver like crazy second is land
over-deliver like crazy second is land bigger deals the idea here is you can
bigger deals the idea here is you can
bigger deals the idea here is you can spend tons of time working with little
spend tons of time working with little
spend tons of time working with little clients or tons of time working with big
clients or tons of time working with big
clients or tons of time working with big clients and often the same amount of
clients and often the same amount of
clients and often the same amount of time working on a small deal as on a big
time working on a small deal as on a big
time working on a small deal as on a big deal the only difference is how much you
deal the only difference is how much you
deal the only difference is how much you get paid when I was in a venture capital
get paid when I was in a venture capital
get paid when I was in a venture capital business we hated doing the smaller
business we hated doing the smaller
business we hated doing the smaller deals and for us a small deal was half a
deals and for us a small deal was half a
deals and for us a small deal was half a million dollars because this just says
million dollars because this just says
million dollars because this just says much work doing that deal a half a
much work doing that deal a half a
much work doing that deal a half a million dollar deal as it is doing a 15
million dollar deal as it is doing a 15
million dollar deal as it is doing a 15 million dollar deal it’s the same amount
million dollar deal it’s the same amount
million dollar deal it’s the same amount of work that’s just more money involved
of work that’s just more money involved
of work that’s just more money involved and often the bigger deals are easier
and often the bigger deals are easier
and often the bigger deals are easier because you deal with more sophisticated
because you deal with more sophisticated
because you deal with more sophisticated people when you’re working with the
people when you’re working with the
people when you’re working with the small guys they care so much about every
small guys they care so much about every
small guys they care so much about every dollar that’s being spent that they’re
dollar that’s being spent that they’re
dollar that’s being spent that they’re going to really hold you to it and
going to really hold you to it and
going to really hold you to it and they’re going to be super hard often
they’re going to be super hard often
they’re going to be super hard often your best clients are not the ones who
your best clients are not the ones who
your best clients are not the ones who are paying you a lot of money did the
are paying you a lot of money did the
are paying you a lot of money did the ones who cheapened out and aren’t paying
ones who cheapened out and aren’t paying
ones who cheapened out and aren’t paying you much and they suck up all your time
you much and they suck up all your time
you much and they suck up all your time so as you build your business you have
so as you build your business you have
so as you build your business you have to start going after bigger and bigger
to start going after bigger and bigger
to start going after bigger and bigger deals when you’re first starting up it’s
deals when you’re first starting up it’s
deals when you’re first starting up it’s okay you know
okay you know
okay you know trying to make money get started but as
trying to make money get started but as
trying to make money get started but as you start to grow your business you have
you start to grow your business you have
you start to grow your business you have to go up to the bigger deals number
to go up to the bigger deals number
to go up to the bigger deals number three build a lead generating website so
three build a lead generating website so
three build a lead generating website so India here is you want to make your
India here is you want to make your
India here is you want to make your website a tool to help drive new sales
website a tool to help drive new sales
website a tool to help drive new sales leads for you and the best way to do it
leads for you and the best way to do it
leads for you and the best way to do it is start offering value and creating a
is start offering value and creating a
is start offering value and creating a relationship as soon as possible my
relationship as soon as possible my
relationship as soon as possible my favorite way to do it is with the
favorite way to do it is with the
favorite way to do it is with the newsletter so you get people to sign up
newsletter so you get people to sign up
newsletter so you get people to sign up for your newsletter you get them to
for your newsletter you get them to
for your newsletter you get them to leave their name and information and
leave their name and information and
leave their name and information and then you start building a relationship
then you start building a relationship
then you start building a relationship with them so that’s point number four
with them so that’s point number four
with them so that’s point number four get business using newsletters when
get business using newsletters when
get business using newsletters when somebody first comes to your website you
somebody first comes to your website you
somebody first comes to your website you don’t want to just try to sell them
don’t want to just try to sell them
don’t want to just try to sell them something because you’re probably not
something because you’re probably not
something because you’re probably not going to buy they’re going to browse
going to buy they’re going to browse
going to buy they’re going to browse they’re going to want more information
they’re going to want more information
they’re going to want more information and you can use your newsletter as a way
and you can use your newsletter as a way
and you can use your newsletter as a way to start building a relationship and
to start building a relationship and
to start building a relationship and then start to increase your
then start to increase your
then start to increase your opportunities to sell to them once they
opportunities to sell to them once they
opportunities to sell to them once they know you like you trust you they’re more
know you like you trust you they’re more
know you like you trust you they’re more likely to buy whatever you have instead
likely to buy whatever you have instead
likely to buy whatever you have instead of just selling to them right up front
of just selling to them right up front
of just selling to them right up front the web is one of the low cost the most
the web is one of the low cost the most
the web is one of the low cost the most low cost easiest way to drive business
low cost easiest way to drive business
low cost easiest way to drive business right now and for any entrepreneur who’s
right now and for any entrepreneur who’s
right now and for any entrepreneur who’s trying to boost drop their company you
trying to boost drop their company you
trying to boost drop their company you have to pay attention to it number five
have to pay attention to it number five
have to pay attention to it number five is get results from social media I know
is get results from social media I know
is get results from social media I know a lot of people have a hard time getting
a lot of people have a hard time getting
a lot of people have a hard time getting results from social media people are on
results from social media people are on
results from social media people are on there talking about their cats and what
there talking about their cats and what
there talking about their cats and what they eat for dinner last night and I
they eat for dinner last night and I
they eat for dinner last night and I thought it was stupid I thought Twitter
thought it was stupid I thought Twitter
thought it was stupid I thought Twitter was stupid going to first signed up but
was stupid going to first signed up but
was stupid going to first signed up but you have to think are your clients are
you have to think are your clients are
you have to think are your clients are your ideal clients hanging out on these
your ideal clients hanging out on these
your ideal clients hanging out on these social media networks and if they are
social media networks and if they are
social media networks and if they are then you need to be involved whatever
then you need to be involved whatever
then you need to be involved whatever your clients are you need to be there
your clients are you need to be there
your clients are you need to be there when i first started on twitter i just
when i first started on twitter i just
when i first started on twitter i just did a search for my company name and i
did a search for my company name and i
did a search for my company name and i found out the people we’re talking about
found out the people we’re talking about
found out the people we’re talking about me they were mentioning my website and I
me they were mentioning my website and I
me they were mentioning my website and I wasn’t a part of the conversation now
wasn’t a part of the conversation now
wasn’t a part of the conversation now luckily everything was good nobody was
luckily everything was good nobody was
luckily everything was good nobody was slamming me they’re all saying good
slamming me they’re all saying good
slamming me they’re all saying good things but at the very least is an
things but at the very least is an
things but at the very least is an opportunity to recognize champions
opportunity to recognize champions
opportunity to recognize champions encourage them when people got a message
encourage them when people got a message
encourage them when people got a message for me saying hey thank you for talking
for me saying hey thank you for talking
for me saying hey thank you for talking about my website that makes them feel
about my website that makes them feel
about my website that makes them feel good and the more likely to do it again
good and the more likely to do it again
good and the more likely to do it again I’ll so you want the same thing for your
I’ll so you want the same thing for your
I’ll so you want the same thing for your business moving on to the next slide get
business moving on to the next slide get
business moving on to the next slide get in the media getting the media is an
in the media getting the media is an
in the media getting the media is an awesome way to go land new business
awesome way to go land new business
awesome way to go land new business because people like buying from experts
because people like buying from experts
because people like buying from experts and to get in the media you can do two
and to get in the media you can do two
and to get in the media you can do two things one you can take out an ad or you
things one you can take out an ad or you
things one you can take out an ad or you can be an expert and be interviewed the
can be an expert and be interviewed the
can be an expert and be interviewed the ad cost a lot of money and people ignore
ad cost a lot of money and people ignore
ad cost a lot of money and people ignore ads we’re being in expert doesn’t cost
ads we’re being in expert doesn’t cost
ads we’re being in expert doesn’t cost you any
you any
you any thing and gets you a lot of recognition
thing and gets you a lot of recognition
thing and gets you a lot of recognition when I was first starting my business I
when I was first starting my business I
when I was first starting my business I wanted to be in the media I wanted to
wanted to be in the media I wanted to
wanted to be in the media I wanted to get some recognition and I made a press
get some recognition and I made a press
get some recognition and I made a press release list I made a list of all the
release list I made a list of all the
release list I made a list of all the people who I wanted to connect with in
people who I wanted to connect with in
people who I wanted to connect with in the media who I could say hey I’m an
the media who I could say hey I’m an
the media who I could say hey I’m an expert in and every week I create a new
expert in and every week I create a new
expert in and every week I create a new press release which was a story not just
press release which was a story not just
press release which was a story not just say hey here’s how great I am but give
say hey here’s how great I am but give
say hey here’s how great I am but give them a store give them an angle that
them a store give them an angle that
them a store give them an angle that they can use in their publication and
they can use in their publication and
they can use in their publication and every time I sent that out I got picked
every time I sent that out I got picked
every time I sent that out I got picked up by somebody and when you get in media
up by somebody and when you get in media
up by somebody and when you get in media once it’s so much easier to get it again
once it’s so much easier to get it again
once it’s so much easier to get it again the next time and again the next time
the next time and again the next time
the next time and again the next time you’re making the lives of the reporters
you’re making the lives of the reporters
you’re making the lives of the reporters easier by giving them an expert contact
easier by giving them an expert contact
easier by giving them an expert contact to connect with the next one form
to connect with the next one form
to connect with the next one form through Dziedzic partnerships the idea
through Dziedzic partnerships the idea
through Dziedzic partnerships the idea here is pretty simple you find people
here is pretty simple you find people
here is pretty simple you find people who are already connected to your target
who are already connected to your target
who are already connected to your target market who already have your customers
market who already have your customers
market who already have your customers and you connect with them and you find a
and you connect with them and you find a
and you connect with them and you find a way to help get them to promote you it’s
way to help get them to promote you it’s
way to help get them to promote you it’s one of the fastest ways to grow a
one of the fastest ways to grow a
one of the fastest ways to grow a business because they already have your
business because they already have your
business because they already have your target market all you have to do is find
target market all you have to do is find
target market all you have to do is find a way to work together and so when I’m
a way to work together and so when I’m
a way to work together and so when I’m talking to new entrepreneurs we’re
talking to new entrepreneurs we’re
talking to new entrepreneurs we’re trying to get started one of my favorite
trying to get started one of my favorite
trying to get started one of my favorite strategies exactly this find people who
strategies exactly this find people who
strategies exactly this find people who are already selling to your target
are already selling to your target
are already selling to your target market and figure out a way to connect
market and figure out a way to connect
market and figure out a way to connect with them have them promote you if it’s
with them have them promote you if it’s
with them have them promote you if it’s some kind of revenue split or they’re
some kind of revenue split or they’re
some kind of revenue split or they’re just doing it because it’s a value ID
just doing it because it’s a value ID
just doing it because it’s a value ID service and they want to help out their
service and they want to help out their
service and they want to help out their customers the easiest way to think about
customers the easiest way to think about
customers the easiest way to think about it is who do people go to before they
it is who do people go to before they
it is who do people go to before they buy from you whatever they’re buying for
buy from you whatever they’re buying for
buy from you whatever they’re buying for you whatever product or service there’s
you whatever product or service there’s
you whatever product or service there’s a chain who are they buying from you
a chain who are they buying from you
a chain who are they buying from you before they get to you in that chain
before they get to you in that chain
before they get to you in that chain that’s your potential partner because
that’s your potential partner because
that’s your potential partner because when they’re done with that person they
when they’re done with that person they
when they’re done with that person they need to go to you and so that person has
need to go to you and so that person has
need to go to you and so that person has the opportunity to refer clients on to
the opportunity to refer clients on to
the opportunity to refer clients on to you the next one sell more to current
you the next one sell more to current
you the next one sell more to current customers they do here is simple the
customers they do here is simple the
customers they do here is simple the easiest people to sell to other ones
easiest people to sell to other ones
easiest people to sell to other ones who’ve already bought from you provided
who’ve already bought from you provided
who’ve already bought from you provided again you’re given an outstanding
again you’re given an outstanding
again you’re given an outstanding service right you’re not just trying to
service right you’re not just trying to
service right you’re not just trying to rip people off people who have already
rip people off people who have already
rip people off people who have already bought from you they like you they trust
bought from you they like you they trust
bought from you they like you they trust you they know you they’ve had a great
you they know you they’ve had a great
you they know you they’ve had a great experience and if you can offer more
experience and if you can offer more
experience and if you can offer more service to them they’re probably going
service to them they’re probably going
service to them they’re probably going to buy it so you could think about
to buy it so you could think about
to buy it so you could think about offering a new service offering a new
offering a new service offering a new
offering a new service offering a new product or just increase in the
product or just increase in the
product or just increase in the frequency in which people are buying
frequency in which people are buying
frequency in which people are buying from you
from you
from you as a great way to be able to generate
as a great way to be able to generate
as a great way to be able to generate new revenue for your business next one
new revenue for your business next one
new revenue for your business next one last leave in our back end this ties in
last leave in our back end this ties in
last leave in our back end this ties in to over-deliver like crazy you have some
to over-deliver like crazy you have some
to over-deliver like crazy you have some really low cost even potentially
really low cost even potentially
really low cost even potentially money-losing project that you start with
money-losing project that you start with
money-losing project that you start with to get your foot in the door and then
to get your foot in the door and then
to get your foot in the door and then you have a way to capitalize on that
you have a way to capitalize on that
you have a way to capitalize on that down the road it’s used a lot of
down the road it’s used a lot of
down the road it’s used a lot of internet marketing where there’s some
internet marketing where there’s some
internet marketing where there’s some really cheap product that somebody buys
really cheap product that somebody buys
really cheap product that somebody buys it may have a lot of value but the cost
it may have a lot of value but the cost
it may have a lot of value but the cost is really low they want to get you on
is really low they want to get you on
is really low they want to get you on their list and they’ll give up 75
their list and they’ll give up 75
their list and they’ll give up 75 percent commissions on it because they
percent commissions on it because they
percent commissions on it because they know if you buy one thing from them then
know if you buy one thing from them then
know if you buy one thing from them then you’ll buy another and another and
you’ll buy another and another and
you’ll buy another and another and another and another the hardest part is
another and another the hardest part is
another and another the hardest part is customer acquisition so even if you have
customer acquisition so even if you have
customer acquisition so even if you have to acquire them at a loss as long as
to acquire them at a loss as long as
to acquire them at a loss as long as they stay loyal to you because of the
they stay loyal to you because of the
they stay loyal to you because of the great product or service you’re offering
great product or service you’re offering
great product or service you’re offering and I’m assuming you have a great
and I’m assuming you have a great
and I’m assuming you have a great product or service if you don’t you
product or service if you don’t you
product or service if you don’t you gotta find one right this is not the
gotta find one right this is not the
gotta find one right this is not the business for you you don’t want to be
business for you you don’t want to be
business for you you don’t want to be off promoting crap you got to believe in
off promoting crap you got to believe in
off promoting crap you got to believe in what you’re selling this advice is only
what you’re selling this advice is only
what you’re selling this advice is only good for people who have a great part
good for people who have a great part
good for people who have a great part and they stand behind it so you just
and they stand behind it so you just
and they stand behind it so you just need to find a way in if you do that
need to find a way in if you do that
need to find a way in if you do that people will keep coming back to you and
people will keep coming back to you and
people will keep coming back to you and the last one is test test test you know
the last one is test test test you know
the last one is test test test you know with all marketing you got a test to see
with all marketing you got a test to see
with all marketing you got a test to see what works some things will work well
what works some things will work well
what works some things will work well some things won’t you got to keep
some things won’t you got to keep
some things won’t you got to keep testing to find out what is working for
testing to find out what is working for
testing to find out what is working for you and keep modifying and don’t lose
you and keep modifying and don’t lose
you and keep modifying and don’t lose hope you know the easiest thing the
hope you know the easiest thing the
hope you know the easiest thing the tasks and I share some examples before
tasks and I share some examples before
tasks and I share some examples before we’re headlines so if you’re doing a
we’re headlines so if you’re doing a
we’re headlines so if you’re doing a newsletter test your headlines that’s
newsletter test your headlines that’s
newsletter test your headlines that’s the biggest thing that’s going to come
the biggest thing that’s going to come
the biggest thing that’s going to come out the subject line that goes to
out the subject line that goes to
out the subject line that goes to people’s email box you need to test and
people’s email box you need to test and
people’s email box you need to test and test and test because it can make a huge
test and test because it can make a huge
test and test because it can make a huge difference to whether somebody opens
difference to whether somebody opens
difference to whether somebody opens your email or not and if you’re not
your email or not and if you’re not
your email or not and if you’re not opening your email doesn’t matter how
opening your email doesn’t matter how
opening your email doesn’t matter how great a script you wrote how much value
great a script you wrote how much value
great a script you wrote how much value are offering if people are not opening
are offering if people are not opening
are offering if people are not opening it you’re not going to get a conversion
it you’re not going to get a conversion
it you’re not going to get a conversion you’re not going to get a sale and all
you’re not going to get a sale and all
you’re not going to get a sale and all all starts with having a good subject
all starts with having a good subject
all starts with having a good subject line so every piece of marketing that
line so every piece of marketing that
line so every piece of marketing that you’re doing you want to test it test it
you’re doing you want to test it test it
you’re doing you want to test it test it test it test it and see make sure you’re
test it test it and see make sure you’re
test it test it and see make sure you’re getting some results from it ok moving
getting some results from it ok moving
getting some results from it ok moving on the final four strategy so that was a
on the final four strategy so that was a
on the final four strategy so that was a very quick recap as to the first 10 the
very quick recap as to the first 10 the
very quick recap as to the first 10 the final four again we’re going to get
final four again we’re going to get
final four again we’re going to get clients coming to us we’re going to
clients coming to us we’re going to
clients coming to us we’re going to create a board of advisors we’re going
create a board of advisors we’re going
create a board of advisors we’re going to tell our story and we’re going to try
to tell our story and we’re going to try
to tell our story and we’re going to try to increase our prices now number one
to increase our prices now number one
to increase our prices now number one get clients coming to you I love it when
get clients coming to you I love it when
get clients coming to you I love it when clients come to me it’s so much easier
clients come to me it’s so much easier
clients come to me it’s so much easier to close somebody when they’ve come to
to close somebody when they’ve come to
to close somebody when they’ve come to you
you
you they’ve researched you out either
they’ve researched you out either
they’ve researched you out either through a referral or through your
through a referral or through your
through a referral or through your website they found you they know what
website they found you they know what
website they found you they know what you are all about is so much easier to
you are all about is so much easier to
you are all about is so much easier to convert them into a paying customer than
convert them into a paying customer than
convert them into a paying customer than anybody else than any other source so I
anybody else than any other source so I
anybody else than any other source so I always try to cultivate relationships
always try to cultivate relationships
always try to cultivate relationships and get people to find me instead of me
and get people to find me instead of me
and get people to find me instead of me having to go out I’m not I’m not great
having to go out I’m not I’m not great
having to go out I’m not I’m not great at going out and getting business I
at going out and getting business I
at going out and getting business I would suck as a telemarketer if I go to
would suck as a telemarketer if I go to
would suck as a telemarketer if I go to a networking event I’m not the guy who’s
a networking event I’m not the guy who’s
a networking event I’m not the guy who’s hanging on my business card and talking
hanging on my business card and talking
hanging on my business card and talking everybody if I’m on an airplane I’m not
everybody if I’m on an airplane I’m not
everybody if I’m on an airplane I’m not the guy who’s talking to the guy next to
the guy who’s talking to the guy next to
the guy who’s talking to the guy next to me and saying hey I’m Evan Carmichael go
me and saying hey I’m Evan Carmichael go
me and saying hey I’m Evan Carmichael go check out my website I only go to those
check out my website I only go to those
check out my website I only go to those events if I’m speaking and then people
events if I’m speaking and then people
events if I’m speaking and then people come to me after the presentation
come to me after the presentation
come to me after the presentation because he given great guy or they want
because he given great guy or they want
because he given great guy or they want to talk to you so that’s another it’s a
to talk to you so that’s another it’s a
to talk to you so that’s another it’s a bonus way to get people to come to you
bonus way to get people to come to you
bonus way to get people to come to you but it’s much easier to sell them when
but it’s much easier to sell them when
but it’s much easier to sell them when they’re coming to you one of the things
they’re coming to you one of the things
they’re coming to you one of the things that I do is I help brands promote the
that I do is I help brands promote the
that I do is I help brands promote the entrepreneurs and I help them with their
entrepreneurs and I help them with their
entrepreneurs and I help them with their social media so one of the things that
social media so one of the things that
social media so one of the things that I’ll do is every month create a list of
I’ll do is every month create a list of
I’ll do is every month create a list of the most engaged brands for
the most engaged brands for
the most engaged brands for entrepreneurs and I measure that by
entrepreneurs and I measure that by
entrepreneurs and I measure that by looking at how many people are talking
looking at how many people are talking
looking at how many people are talking about them versus how many fans they
about them versus how many fans they
about them versus how many fans they actually have that can tell you how
actually have that can tell you how
actually have that can tell you how engaged somebody is in your website and
engaged somebody is in your website and
engaged somebody is in your website and on your Facebook page and most brands do
on your Facebook page and most brands do
on your Facebook page and most brands do a terrible job and they want to do
a terrible job and they want to do
a terrible job and they want to do better and the idea here is just make a
better and the idea here is just make a
better and the idea here is just make a list where you rank your ideal customers
list where you rank your ideal customers
list where you rank your ideal customers you rank them in some metric that you
you rank them in some metric that you
you rank them in some metric that you can help them with so Facebook
can help them with so Facebook
can help them with so Facebook engagement is a metric that I can help
engagement is a metric that I can help
engagement is a metric that I can help my customers with think about your own
my customers with think about your own
my customers with think about your own business what can you help your
business what can you help your
business what can you help your customers do better and how can you
customers do better and how can you
customers do better and how can you quantify it and measure it then you make
quantify it and measure it then you make
quantify it and measure it then you make a list and you publish it and you
a list and you publish it and you
a list and you publish it and you compare your competition against each
compare your competition against each
compare your competition against each other what it does is it creates a
other what it does is it creates a
other what it does is it creates a metric that they may not have been aware
metric that they may not have been aware
metric that they may not have been aware of before and whenever the competition
of before and whenever the competition
of before and whenever the competition see how they’re ranked against each
see how they’re ranked against each
see how they’re ranked against each other they always want to beat each
other they always want to beat each
other they always want to beat each other out you know when telcos are going
other out you know when telcos are going
other out you know when telcos are going up against each other or software
up against each other or software
up against each other or software companies are going up against each
companies are going up against each
companies are going up against each other they always want to be the best
other they always want to be the best
other they always want to be the best whatever metric it is they want to be
whatever metric it is they want to be
whatever metric it is they want to be number one and so you rank them on a
number one and so you rank them on a
number one and so you rank them on a metric that you can help them with so
metric that you can help them with so
metric that you can help them with so this is what I use for mine and I’m
this is what I use for mine and I’m
this is what I use for mine and I’m always at the top because we have really
always at the top because we have really
always at the top because we have really good engagement and I know it can help
good engagement and I know it can help
good engagement and I know it can help other brands do it the same improve
other brands do it the same improve
other brands do it the same improve their engagement and get better and so
their engagement and get better and so
their engagement and get better and so I’ll make this list
I’ll make this list
I’ll make this list and help spread the word about it and
and help spread the word about it and
and help spread the word about it and companies will come and find me and it’s
companies will come and find me and it’s
companies will come and find me and it’s usually not the top guys the guys are at
usually not the top guys the guys are at
usually not the top guys the guys are at the top are okay it’s the guys
the top are okay it’s the guys
the top are okay it’s the guys underneath you know they want to be
underneath you know they want to be
underneath you know they want to be number one they want to leapfrog their
number one they want to leapfrog their
number one they want to leapfrog their competition and they need help to get
competition and they need help to get
competition and they need help to get there and you can help them so make a
there and you can help them so make a
there and you can help them so make a list of your ideal customers and rank
list of your ideal customers and rank
list of your ideal customers and rank them according to some kind of metric
them according to some kind of metric
them according to some kind of metric that pits them against each other and
that pits them against each other and
that pits them against each other and then publish the list it’s going to get
then publish the list it’s going to get
then publish the list it’s going to get you a lot of credibility in the industry
you a lot of credibility in the industry
you a lot of credibility in the industry and will drive some leads in traffic
and will drive some leads in traffic
and will drive some leads in traffic back to your website one way to find the
back to your website one way to find the
back to your website one way to find the leads how do you find who these people
leads how do you find who these people
leads how do you find who these people are a service i use is called jigsaw and
are a service i use is called jigsaw and
are a service i use is called jigsaw and jigsaw is an online database it costs
jigsaw is an online database it costs
jigsaw is an online database it costs you depend on a program about a dollar a
you depend on a program about a dollar a
you depend on a program about a dollar a lead so you can put in whatever position
lead so you can put in whatever position
lead so you can put in whatever position you want so in this example here I use
you want so in this example here I use
you want so in this example here I use marketing manager this is the type of
marketing manager this is the type of
marketing manager this is the type of person I would target in any kind of
person I would target in any kind of
person I would target in any kind of organization the marketing manager
organization the marketing manager
organization the marketing manager there’s eighty two and a half thousand
there’s eighty two and a half thousand
there’s eighty two and a half thousand marketing managers in their database
marketing managers in their database
marketing managers in their database that are constantly being updated and
that are constantly being updated and
that are constantly being updated and you only pay if you want to get their
you only pay if you want to get their
you only pay if you want to get their email address and their phone number so
email address and their phone number so
email address and their phone number so you can see what their name is you can
you can see what their name is you can
you can see what their name is you can see what their company is where they’re
see what their company is where they’re
see what their company is where they’re located when the record was last updated
located when the record was last updated
located when the record was last updated and if you want to get that person’s
and if you want to get that person’s
and if you want to get that person’s contact information you have to pay a
contact information you have to pay a
contact information you have to pay a dollar if it ends up not working out the
dollar if it ends up not working out the
dollar if it ends up not working out the numbers wrong with the email that just
numbers wrong with the email that just
numbers wrong with the email that just bounces you get your money back so it’s
bounces you get your money back so it’s
bounces you get your money back so it’s a great way to build the targeted list
a great way to build the targeted list
a great way to build the targeted list if you need to reach out to people and
if you need to reach out to people and
if you need to reach out to people and say hey I’ve just made a list of you
say hey I’ve just made a list of you
say hey I’ve just made a list of you versus your competition that you might
versus your competition that you might
versus your competition that you might want to check out so go check out jigsaw
want to check out so go check out jigsaw
want to check out so go check out jigsaw calm I have no personal affiliation with
calm I have no personal affiliation with
calm I have no personal affiliation with them apart from love in their service so
them apart from love in their service so
them apart from love in their service so something something worth checking out
something something worth checking out
something something worth checking out if you’re building a list the other
if you’re building a list the other
if you’re building a list the other strategy to check out is guest blogging
strategy to check out is guest blogging
strategy to check out is guest blogging and guest blogging on linkedin groups if
and guest blogging on linkedin groups if
and guest blogging on linkedin groups if you have your own really popular blog
you have your own really popular blog
you have your own really popular blog that’s great you know that will help
that’s great you know that will help
that’s great you know that will help drive a lot of traffic but if you’re
drive a lot of traffic but if you’re
drive a lot of traffic but if you’re just getting started you don’t have a
just getting started you don’t have a
just getting started you don’t have a popular website or popular blog then
popular website or popular blog then
popular website or popular blog then find other bloggers who do have a
find other bloggers who do have a
find other bloggers who do have a popular blog that speaks to your target
popular blog that speaks to your target
popular blog that speaks to your target audience and offer to do a guest post
audience and offer to do a guest post
audience and offer to do a guest post from them the idea here is they already
from them the idea here is they already
from them the idea here is they already have your audience as readers you want
have your audience as readers you want
have your audience as readers you want to hit them over the head with some
to hit them over the head with some
to hit them over the head with some amazing value some great content that
amazing value some great content that
amazing value some great content that you really help your clients with so
you really help your clients with so
you really help your clients with so they look at you and say wow I really
they look at you and say wow I really
they look at you and say wow I really got to get in touch with that guy he
got to get in touch with that guy he
got to get in touch with that guy he knows what he’s talking about he can
knows what he’s talking about he can
knows what he’s talking about he can help me with mine
help me with mine
help me with mine campaign blogs are great place to do it
campaign blogs are great place to do it
campaign blogs are great place to do it linkedin groups another great place to
linkedin groups another great place to
linkedin groups another great place to do it linkedin group you have to be
do it linkedin group you have to be
do it linkedin group you have to be approved to be able to do it blogs you
approved to be able to do it blogs you
approved to be able to do it blogs you just have to write to the blogger and
just have to write to the blogger and
just have to write to the blogger and when you’re writing to a blogger and
when you’re writing to a blogger and
when you’re writing to a blogger and asking them to guest post customize it
asking them to guest post customize it
asking them to guest post customize it don’t just send some stock letter off to
don’t just send some stock letter off to
don’t just send some stock letter off to everybody and say dear site owner I’d
everybody and say dear site owner I’d
everybody and say dear site owner I’d like the blog for you please let me know
like the blog for you please let me know
like the blog for you please let me know if that’s possible right customized a
if that’s possible right customized a
if that’s possible right customized a tell them you’re a fan show them some
tell them you’re a fan show them some
tell them you’re a fan show them some posts that they’ve done that you really
posts that they’ve done that you really
posts that they’ve done that you really enjoy and that speaks to you and why see
enjoy and that speaks to you and why see
enjoy and that speaks to you and why see if they’ve ever allowed guest post
if they’ve ever allowed guest post
if they’ve ever allowed guest post before on their blog if not it’s going
before on their blog if not it’s going
before on their blog if not it’s going to be hard for you to get in but it’s a
to be hard for you to get in but it’s a
to be hard for you to get in but it’s a great great way to be able to build up
great great way to be able to build up
great great way to be able to build up your brand and have an audience of
your brand and have an audience of
your brand and have an audience of people who are already your target
people who are already your target
people who are already your target market learn about your products and
market learn about your products and
market learn about your products and services a quick way to find that this
services a quick way to find that this
services a quick way to find that this is a screen capture of Google there’s a
is a screen capture of Google there’s a
is a screen capture of Google there’s a blog search most people don’t know about
blog search most people don’t know about
blog search most people don’t know about this google is not just about you know
this google is not just about you know
this google is not just about you know websites and images you can find
websites and images you can find
websites and images you can find specific blogs to talk about certain
specific blogs to talk about certain
specific blogs to talk about certain topics so if you are in the business of
topics so if you are in the business of
topics so if you are in the business of brand marketing you could go in search
brand marketing you could go in search
brand marketing you could go in search brand marketing and see which blogs are
brand marketing and see which blogs are
brand marketing and see which blogs are talking about it chances are if they’ve
talking about it chances are if they’ve
talking about it chances are if they’ve written about it before and gotten some
written about it before and gotten some
written about it before and gotten some traction then another post about it from
traction then another post about it from
traction then another post about it from a different angle yours would work well
a different angle yours would work well
a different angle yours would work well you just have to reach out to the blog
you just have to reach out to the blog
you just have to reach out to the blog owner and if you’re really targeted
owner and if you’re really targeted
owner and if you’re really targeted towards what they do and you’re not to
towards what they do and you’re not to
towards what they do and you’re not to promotional they’re probably going to
promotional they’re probably going to
promotional they’re probably going to say yes you know blogs are struggling
say yes you know blogs are struggling
say yes you know blogs are struggling for content themselves a lot of these
for content themselves a lot of these
for content themselves a lot of these guys are solo entrepreneurs they’re just
guys are solo entrepreneurs they’re just
guys are solo entrepreneurs they’re just writers they’re trying to make a go
writers they’re trying to make a go
writers they’re trying to make a go there trying to track traffic and if you
there trying to track traffic and if you
there trying to track traffic and if you give them quality articles they’re going
give them quality articles they’re going
give them quality articles they’re going to say yes but you know be human
to say yes but you know be human
to say yes but you know be human customize your email let them know what
customize your email let them know what
customize your email let them know what you want here’s an example I get this
you want here’s an example I get this
you want here’s an example I get this stuff all the time this is where most of
stuff all the time this is where most of
stuff all the time this is where most of my leads come from now I don’t do a lot
my leads come from now I don’t do a lot
my leads come from now I don’t do a lot of outbound marketing a lot of stuff
of outbound marketing a lot of stuff
of outbound marketing a lot of stuff comes to me because of the content i
comes to me because of the content i
comes to me because of the content i create and distribute i don’t need to
create and distribute i don’t need to
create and distribute i don’t need to read this whole email but this came in
read this whole email but this came in
read this whole email but this came in yesterday so i wanted to share it with
yesterday so i wanted to share it with
yesterday so i wanted to share it with you guys who that was relevant this is
you guys who that was relevant this is
you guys who that was relevant this is from melissa who’s working with dell she
from melissa who’s working with dell she
from melissa who’s working with dell she is an account manager at a at a PR
is an account manager at a at a PR
is an account manager at a at a PR agency and they’re trying to spread the
agency and they’re trying to spread the
agency and they’re trying to spread the word about their new XPS 12 so some new
word about their new XPS 12 so some new
word about their new XPS 12 so some new tablets not that computer that you can
tablets not that computer that you can
tablets not that computer that you can flip around I think detach to monitor
flip around I think detach to monitor
flip around I think detach to monitor super portable the most important thing
super portable the most important thing
super portable the most important thing here is at
here is at
here is at we’re on the lookout too and we’ve
we’re on the lookout too and we’ve
we’re on the lookout too and we’ve noticed you this is what they wrote to
noticed you this is what they wrote to
noticed you this is what they wrote to me and they basically want to send me
me and they basically want to send me
me and they basically want to send me their computer for me to check out so
their computer for me to check out so
their computer for me to check out so you want to give me a computer fine you
you want to give me a computer fine you
you want to give me a computer fine you know I might use it we’ll see what
know I might use it we’ll see what
know I might use it we’ll see what happens with it but this happens to me
happens with it but this happens to me
happens with it but this happens to me on a regular basis brains writing to me
on a regular basis brains writing to me
on a regular basis brains writing to me to either give me their products demo
to either give me their products demo
to either give me their products demo their products or hire me for projects
their products or hire me for projects
their products or hire me for projects and then you become in a perfect
and then you become in a perfect
and then you become in a perfect situation and you can decide who you
situation and you can decide who you
situation and you can decide who you want to work with and who you don’t
want to work with and who you don’t
want to work with and who you don’t there’s a lot of companies I say no to
there’s a lot of companies I say no to
there’s a lot of companies I say no to because they just want me to promote
because they just want me to promote
because they just want me to promote their stuff you know I only promote the
their stuff you know I only promote the
their stuff you know I only promote the stuff that I actually use and most of
stuff that I actually use and most of
stuff that I actually use and most of the time there’s no connection to you
the time there’s no connection to you
the time there’s no connection to you know I talked about jigsaw I use those
know I talked about jigsaw I use those
know I talked about jigsaw I use those guys so I’m telling you guys about it
guys so I’m telling you guys about it
guys so I’m telling you guys about it because I think you could benefit from
because I think you could benefit from
because I think you could benefit from it even though there’s no personal
it even though there’s no personal
it even though there’s no personal connection if Dell sends me this
connection if Dell sends me this
connection if Dell sends me this computer and I start to use and i love
computer and I start to use and i love
computer and I start to use and i love it i’ll talk about it you know they’re
it i’ll talk about it you know they’re
it i’ll talk about it you know they’re trying to see their stuff but this stuff
trying to see their stuff but this stuff
trying to see their stuff but this stuff only comes to the people who are seen as
only comes to the people who are seen as
only comes to the people who are seen as experts incredible in your industry and
experts incredible in your industry and
experts incredible in your industry and that happens by you building up a great
that happens by you building up a great
that happens by you building up a great website that has lots of content but
website that has lots of content but
website that has lots of content but also by guest blogging it’s a great way
also by guest blogging it’s a great way
also by guest blogging it’s a great way to start up and build some credibility
to start up and build some credibility
to start up and build some credibility is to find those blogs and find those
is to find those blogs and find those
is to find those blogs and find those linkedin groups we were target on tues
linkedin groups we were target on tues
linkedin groups we were target on tues hanging out and create content for them
hanging out and create content for them
hanging out and create content for them and leads will just start to happen it
and leads will just start to happen it
and leads will just start to happen it really is interesting but this is how it
really is interesting but this is how it
really is interesting but this is how it happens and I do 0 again almost any
happens and I do 0 again almost any
happens and I do 0 again almost any outbound stuff besides that list that i
outbound stuff besides that list that i
outbound stuff besides that list that i do once a month there’s no other
do once a month there’s no other
do once a month there’s no other outbound activities that i do everything
outbound activities that i do everything
outbound activities that i do everything is coming to me now now it’s easy to say
is coming to me now now it’s easy to say
is coming to me now now it’s easy to say okay Evan you know you’re all set up
okay Evan you know you’re all set up
okay Evan you know you’re all set up your establish you’ve been doing this
your establish you’ve been doing this
your establish you’ve been doing this for a while of course things and it come
for a while of course things and it come
for a while of course things and it come to you but I had to start somewhere
to you but I had to start somewhere
to you but I had to start somewhere right you got to start somewhere your
right you got to start somewhere your
right you got to start somewhere your goal should be to become the expert in
goal should be to become the expert in
goal should be to become the expert in your industry you got to be the top guy
your industry you got to be the top guy
your industry you got to be the top guy in your industry right if your passion
in your industry right if your passion
in your industry right if your passion about what you do and I hope you are
about what you do and I hope you are
about what you do and I hope you are because otherwise you’re in the wrong
because otherwise you’re in the wrong
because otherwise you’re in the wrong business but if your passion about you
business but if your passion about you
business but if your passion about you do you should be number one you should
do you should be number one you should
do you should be number one you should be the expert when somebody has a
be the expert when somebody has a
be the expert when somebody has a question about your field you should be
question about your field you should be
question about your field you should be the one that people talk to but you got
the one that people talk to but you got
the one that people talk to but you got to let people know you exist you got to
to let people know you exist you got to
to let people know you exist you got to reach out to the reporters reach out to
reach out to the reporters reach out to
reach out to the reporters reach out to the blogger’s reach out to the LinkedIn
the blogger’s reach out to the LinkedIn
the blogger’s reach out to the LinkedIn groups and let them know you exist and
groups and let them know you exist and
groups and let them know you exist and provide amazing value so they’re going
provide amazing value so they’re going
provide amazing value so they’re going to continue to come back to you and
to continue to come back to you and
to continue to come back to you and reference you and then your clients will
reference you and then your clients will
reference you and then your clients will find you and there’s so much easier to
find you and there’s so much easier to
find you and there’s so much easier to close these guys on deals because they
close these guys on deals because they
close these guys on deals because they came to you okay next
came to you okay next
came to you okay next create a board of advisors this one is
create a board of advisors this one is
create a board of advisors this one is important because most entrepreneurs
important because most entrepreneurs
important because most entrepreneurs don’t have the whole package you know
don’t have the whole package you know
don’t have the whole package you know you can’t know everything if you think
you can’t know everything if you think
you can’t know everything if you think you know everything you’re wrong nobody
you know everything you’re wrong nobody
you know everything you’re wrong nobody does it alone you need help and that can
does it alone you need help and that can
does it alone you need help and that can come in the form of employees who have
come in the form of employees who have
come in the form of employees who have great skills but you also need advisors
great skills but you also need advisors
great skills but you also need advisors you need people to guide you along your
you need people to guide you along your
you need people to guide you along your way and now I have two kinds of advisors
way and now I have two kinds of advisors
way and now I have two kinds of advisors I have people in real life who guided me
I have people in real life who guided me
I have people in real life who guided me gave me advice especially with my first
gave me advice especially with my first
gave me advice especially with my first business where I really knew nothing and
business where I really knew nothing and
business where I really knew nothing and they gave me a path that helped but I
they gave me a path that helped but I
they gave me a path that helped but I also use advisors who have never met
also use advisors who have never met
also use advisors who have never met people who are look up to and respect
people who are look up to and respect
people who are look up to and respect guys like Steve Jobs and Richard Branson
guys like Steve Jobs and Richard Branson
guys like Steve Jobs and Richard Branson and Bill Gates and Oprah Winfrey and how
and Bill Gates and Oprah Winfrey and how
and Bill Gates and Oprah Winfrey and how they got started there’s a lot of
they got started there’s a lot of
they got started there’s a lot of lessons you can learn from their success
lessons you can learn from their success
lessons you can learn from their success especially people who are in your
especially people who are in your
especially people who are in your industry if you research them and find
industry if you research them and find
industry if you research them and find out what they did they get started you
out what they did they get started you
out what they did they get started you can look back and say you know what
can look back and say you know what
can look back and say you know what would Donald Trump do in the situation
would Donald Trump do in the situation
would Donald Trump do in the situation what would Steve Jobs do in the
what would Steve Jobs do in the
what would Steve Jobs do in the situation they can give you some
situation they can give you some
situation they can give you some inspiration ideas to help you get to the
inspiration ideas to help you get to the
inspiration ideas to help you get to the next step but this idea specifically is
next step but this idea specifically is
next step but this idea specifically is about creating that advisory board of
about creating that advisory board of
about creating that advisory board of real people people who can bounce ideas
real people people who can bounce ideas
real people people who can bounce ideas off of this man his name is John travel
off of this man his name is John travel
off of this man his name is John travel Eenie and he helped save my business
Eenie and he helped save my business
Eenie and he helped save my business that software business where i was
that software business where i was
that software business where i was making three hundred dollars a month not
making three hundred dollars a month not
making three hundred dollars a month not able to survive this guy helped pull me
able to survive this guy helped pull me
able to survive this guy helped pull me out and he did it by giving me advice
out and he did it by giving me advice
out and he did it by giving me advice and connection and wisdom that i would
and connection and wisdom that i would
and connection and wisdom that i would never have had he had built up software
never have had he had built up software
never have had he had built up software companies before and sold them for many
companies before and sold them for many
companies before and sold them for many millions of dollars and he came on to
millions of dollars and he came on to
millions of dollars and he came on to help us at the start just because he
help us at the start just because he
help us at the start just because he wanted to help us and it’s funny how
wanted to help us and it’s funny how
wanted to help us and it’s funny how mentors will appear when you you know
mentors will appear when you you know
mentors will appear when you you know when you really need them and you’re in
when you really need them and you’re in
when you really need them and you’re in the right frame of mind to accept their
the right frame of mind to accept their
the right frame of mind to accept their wisdom I helped a lot of entrepreneurs
wisdom I helped a lot of entrepreneurs
wisdom I helped a lot of entrepreneurs out and there’s nothing worse than
out and there’s nothing worse than
out and there’s nothing worse than getting an entrepreneur come to you
getting an entrepreneur come to you
getting an entrepreneur come to you asking for advice and then they don’t
asking for advice and then they don’t
asking for advice and then they don’t take it you know it’s so frustrating as
take it you know it’s so frustrating as
take it you know it’s so frustrating as a mentor to see that the person you
a mentor to see that the person you
a mentor to see that the person you trying to help is closed in their ears
trying to help is closed in their ears
trying to help is closed in their ears and isn’t taking action but the people
and isn’t taking action but the people
and isn’t taking action but the people who do come to me and ask for help and
who do come to me and ask for help and
who do come to me and ask for help and they take action I want to help them
they take action I want to help them
they take action I want to help them again I want to see them succeed so you
again I want to see them succeed so you
again I want to see them succeed so you got to go with open ears willing to take
got to go with open ears willing to take
got to go with open ears willing to take their advice and
their advice and
their advice and John Kane newest at the right time when
John Kane newest at the right time when
John Kane newest at the right time when we were struggling and he helped us see
we were struggling and he helped us see
we were struggling and he helped us see a new path and he introduces the people
a new path and he introduces the people
a new path and he introduces the people who took us to the next step and even
who took us to the next step and even
who took us to the next step and even just how we position the company and
just how we position the company and
just how we position the company and talked about it and promoted it marketed
talked about it and promoted it marketed
talked about it and promoted it marketed it he helped change how we think about
it he helped change how we think about
it he helped change how we think about our business and he gave us new hope he
our business and he gave us new hope he
our business and he gave us new hope he believed in us you know when things were
believed in us you know when things were
believed in us you know when things were down he still told us hey this is this
down he still told us hey this is this
down he still told us hey this is this is nothing you guys got this you can
is nothing you guys got this you can
is nothing you guys got this you can still make this huge so you need to have
still make this huge so you need to have
still make this huge so you need to have those people who believe in you now how
those people who believe in you now how
those people who believe in you now how you go out and find them do a skills
you go out and find them do a skills
you go out and find them do a skills assessment see what you’re good at let’s
assessment see what you’re good at let’s
assessment see what you’re good at let’s see where you need help so for example
see where you need help so for example
see where you need help so for example do you need set up experienced sales and
do you need set up experienced sales and
do you need set up experienced sales and marketing you need help raising capital
marketing you need help raising capital
marketing you need help raising capital do you need legal accounting help
do you need legal accounting help
do you need legal accounting help whatever it is you know you’re good at
whatever it is you know you’re good at
whatever it is you know you’re good at some things you’re great at some things
some things you’re great at some things
some things you’re great at some things you should be the best in the world at
you should be the best in the world at
you should be the best in the world at some things but you also suck at other
some things but you also suck at other
some things but you also suck at other things and you got to recognize that you
things and you got to recognize that you
things and you got to recognize that you got to fill those gaps and advisors our
got to fill those gaps and advisors our
got to fill those gaps and advisors our great way to do it and often just the
great way to do it and often just the
great way to do it and often just the desire to help is enough for these
desire to help is enough for these
desire to help is enough for these people there’s a lot of different
people there’s a lot of different
people there’s a lot of different structures you got to think you want to
structures you got to think you want to
structures you got to think you want to have a formal meeting you know you want
have a formal meeting you know you want
have a formal meeting you know you want to have a meeting every month we get
to have a meeting every month we get
to have a meeting every month we get together or you just want to have phone
together or you just want to have phone
together or you just want to have phone calls or coffee meetings one-on-one with
calls or coffee meetings one-on-one with
calls or coffee meetings one-on-one with people as you need their help because
people as you need their help because
people as you need their help because sometimes you’re going to need people
sometimes you’re going to need people
sometimes you’re going to need people for intense periods of time and then not
for intense periods of time and then not
for intense periods of time and then not need to hear for them for a couple
need to hear for them for a couple
need to hear for them for a couple months six months how often you’re going
months six months how often you’re going
months six months how often you’re going to meet right so the pen some some are
to meet right so the pen some some are
to meet right so the pen some some are very formal structured and some are more
very formal structured and some are more
very formal structured and some are more loosey-goosey it’s okay what are you
loosey-goosey it’s okay what are you
loosey-goosey it’s okay what are you going to discuss how are you going to
going to discuss how are you going to
going to discuss how are you going to pay them a lot of times you don’t have
pay them a lot of times you don’t have
pay them a lot of times you don’t have money as a start-up and for some people
money as a start-up and for some people
money as a start-up and for some people just the opportunity to give back is
just the opportunity to give back is
just the opportunity to give back is enough if they see that you’re taking
enough if they see that you’re taking
enough if they see that you’re taking their advice that’s benefit to a mentor
their advice that’s benefit to a mentor
their advice that’s benefit to a mentor I want to see you succeed I want to see
I want to see you succeed I want to see
I want to see you succeed I want to see you ask questions today call in to my
you ask questions today call in to my
you ask questions today call in to my radio show email me with your thoughts
radio show email me with your thoughts
radio show email me with your thoughts what’s troubling you and I want to see
what’s troubling you and I want to see
what’s troubling you and I want to see you take the advice I give you and put
you take the advice I give you and put
you take the advice I give you and put it to work like that makes me happy that
it to work like that makes me happy that
it to work like that makes me happy that fires me up and I don’t get any
fires me up and I don’t get any
fires me up and I don’t get any compensation for it last time I checked
compensation for it last time I checked
compensation for it last time I checked unless I missing something from you guys
unless I missing something from you guys
unless I missing something from you guys but it’s rewarding it’s the best part of
but it’s rewarding it’s the best part of
but it’s rewarding it’s the best part of my day is waking up having breakfast and
my day is waking up having breakfast and
my day is waking up having breakfast and looking at the comments that I get on my
looking at the comments that I get on my
looking at the comments that I get on my youtube
youtube
youtube videos when you guys come in and say how
videos when you guys come in and say how
videos when you guys come in and say how it’s changed your life that’s awesome
it’s changed your life that’s awesome
it’s changed your life that’s awesome that makes me happy and so sometimes you
that makes me happy and so sometimes you
that makes me happy and so sometimes you may not need any kind of compensation
may not need any kind of compensation
may not need any kind of compensation just buy them coffee buy them dinner you
just buy them coffee buy them dinner you
just buy them coffee buy them dinner you could make it more formal you could
could make it more formal you could
could make it more formal you could offer them an amount of money every time
offer them an amount of money every time
offer them an amount of money every time they come out or you could give them
they come out or you could give them
they come out or you could give them some ownership in your business there’s
some ownership in your business there’s
some ownership in your business there’s a lot of ways to structure a deal you
a lot of ways to structure a deal you
a lot of ways to structure a deal you don’t have to worry about exactly how to
don’t have to worry about exactly how to
don’t have to worry about exactly how to do it right now the important part is
do it right now the important part is
do it right now the important part is getting people on board who can help
getting people on board who can help
getting people on board who can help support you and the way to get started
support you and the way to get started
support you and the way to get started is to think about the weaknesses that
is to think about the weaknesses that
is to think about the weaknesses that you have and start asking people hey do
you have and start asking people hey do
you have and start asking people hey do you know somebody who is really good at
you know somebody who is really good at
you know somebody who is really good at XYZ and you may already know people in
XYZ and you may already know people in
XYZ and you may already know people in your network who would be a good fit and
your network who would be a good fit and
your network who would be a good fit and it’s probably not going to be your
it’s probably not going to be your
it’s probably not going to be your closest friends and family there’s going
closest friends and family there’s going
closest friends and family there’s going to be someone on the fringe of your
to be someone on the fringe of your
to be someone on the fringe of your network someone who you’ve met once or
network someone who you’ve met once or
network someone who you’ve met once or twice or heard them speak approach them
twice or heard them speak approach them
twice or heard them speak approach them let them know if they see that you’re
let them know if they see that you’re
let them know if they see that you’re hungry and passionate and you really
hungry and passionate and you really
hungry and passionate and you really want to succeed and you’re going to
want to succeed and you’re going to
want to succeed and you’re going to listen to their advice they’re going to
listen to their advice they’re going to
listen to their advice they’re going to at least give you a coughing we need to
at least give you a coughing we need to
at least give you a coughing we need to talk about it and you take it from there
talk about it and you take it from there
talk about it and you take it from there you know you don’t want to go up to
you know you don’t want to go up to
you know you don’t want to go up to somebody I hate it when people come to
somebody I hate it when people come to
somebody I hate it when people come to me and say will you be my mentor like
me and say will you be my mentor like
me and say will you be my mentor like dude I don’t know you why would it be
dude I don’t know you why would it be
dude I don’t know you why would it be your mentor like that’s that’s a
your mentor like that’s that’s a
your mentor like that’s that’s a relationship that we’re starting it’s
relationship that we’re starting it’s
relationship that we’re starting it’s like asking a girl to marry you the
like asking a girl to marry you the
like asking a girl to marry you the first time you see them don’t don’t put
first time you see them don’t don’t put
first time you see them don’t don’t put so much importance on it just go have a
so much importance on it just go have a
so much importance on it just go have a meeting make it informal see what you
meeting make it informal see what you
meeting make it informal see what you learn from them see if they like working
learn from them see if they like working
learn from them see if they like working with you see if you like working with
with you see if you like working with
with you see if you like working with them and take it from there but start
them and take it from there but start
them and take it from there but start reaching out because you cannot do
reaching out because you cannot do
reaching out because you cannot do everything yourself and you need to be
everything yourself and you need to be
everything yourself and you need to be able to build this beyond yourself and
able to build this beyond yourself and
able to build this beyond yourself and it’s not just bringing on a team of
it’s not just bringing on a team of
it’s not just bringing on a team of people under you you need people who are
people under you you need people who are
people under you you need people who are on the same level as you who can give
on the same level as you who can give
on the same level as you who can give you advice another way that I do it is
you advice another way that I do it is
you advice another way that I do it is through mastermind groups and these are
through mastermind groups and these are
through mastermind groups and these are groups that I set up here in Toronto of
groups that I set up here in Toronto of
groups that I set up here in Toronto of entrepreneurs who are all beyond the
entrepreneurs who are all beyond the
entrepreneurs who are all beyond the startup stage usually revenues between
startup stage usually revenues between
startup stage usually revenues between 300,000 two million dollars people
300,000 two million dollars people
300,000 two million dollars people trying to get to the next step now they
trying to get to the next step now they
trying to get to the next step now they build up their company to a certain size
build up their company to a certain size
build up their company to a certain size a lot of times people have kind of
a lot of times people have kind of
a lot of times people have kind of flatlined and looking how do I get to
flatlined and looking how do I get to
flatlined and looking how do I get to that next step and the problem is they
that next step and the problem is they
that next step and the problem is they got to their level of success right now
got to their level of success right now
got to their level of success right now because they’re good at something right
because they’re good at something right
because they’re good at something right they have a good product or service but
they have a good product or service but
they have a good product or service but they’re now being held back by their own
they’re now being held back by their own
they’re now being held back by their own limitations
limitations
limitations they’re really good at some things and
they’re really good at some things and
they’re really good at some things and they suck at other things and so we get
they suck at other things and so we get
they suck at other things and so we get together once a month to help each other
together once a month to help each other
together once a month to help each other out and we don’t put together you know
out and we don’t put together you know
out and we don’t put together you know seven people or eight people who are all
seven people or eight people who are all
seven people or eight people who are all sales and marketers we try to mix it up
sales and marketers we try to mix it up
sales and marketers we try to mix it up you want people from different
you want people from different
you want people from different backgrounds different experiences
backgrounds different experiences
backgrounds different experiences different skill sets because they can
different skill sets because they can
different skill sets because they can all contribute to each other successes
all contribute to each other successes
all contribute to each other successes that’s the key to making it work so we
that’s the key to making it work so we
that’s the key to making it work so we meet once a month and then we have
meet once a month and then we have
meet once a month and then we have accountability calls once a week and you
accountability calls once a week and you
accountability calls once a week and you get two things from it first you get
get two things from it first you get
get two things from it first you get ideas you get some ideas and experience
ideas you get some ideas and experience
ideas you get some ideas and experience and connections from people that you
and connections from people that you
and connections from people that you might not have gone before your mind
might not have gone before your mind
might not have gone before your mind opens up in a way that wasn’t available
opens up in a way that wasn’t available
opens up in a way that wasn’t available to you before when you’re just by
to you before when you’re just by
to you before when you’re just by yourself because you’re surrounded by
yourself because you’re surrounded by
yourself because you’re surrounded by like-minded people who have different
like-minded people who have different
like-minded people who have different experiences and knowledge than you the
experiences and knowledge than you the
experiences and knowledge than you the second thing is though just hanging
second thing is though just hanging
second thing is though just hanging around other entrepreneurs makes you
around other entrepreneurs makes you
around other entrepreneurs makes you feel good at least it makes me feel good
feel good at least it makes me feel good
feel good at least it makes me feel good you feel like you’re not alone and by
you feel like you’re not alone and by
you feel like you’re not alone and by hanging out with other entrepreneurs you
hanging out with other entrepreneurs you
hanging out with other entrepreneurs you get a vibe you get an energy that gets
get a vibe you get an energy that gets
get a vibe you get an energy that gets you excited whenever I’m hanging out
you excited whenever I’m hanging out
you excited whenever I’m hanging out with another entrepreneur I always leave
with another entrepreneur I always leave
with another entrepreneur I always leave excited I get new ideas for my business
excited I get new ideas for my business
excited I get new ideas for my business I’m reenergized again cuz sometimes when
I’m reenergized again cuz sometimes when
I’m reenergized again cuz sometimes when you’re by yourself or if you just have a
you’re by yourself or if you just have a
you’re by yourself or if you just have a small team under you it can be hard you
small team under you it can be hard you
small team under you it can be hard you know you get down on yourself you think
know you get down on yourself you think
know you get down on yourself you think about quitting you think about giving up
about quitting you think about giving up
about quitting you think about giving up you think that this is this is too hard
you think that this is this is too hard
you think that this is this is too hard and when you see other people going
and when you see other people going
and when you see other people going through it and you hear what they’re up
through it and you hear what they’re up
through it and you hear what they’re up to you get new ideas new energy for your
to you get new ideas new energy for your
to you get new ideas new energy for your business it’s so much easier to put that
business it’s so much easier to put that
business it’s so much easier to put that in and continue to grow and go one more
in and continue to grow and go one more
in and continue to grow and go one more day at least for me I always get a huge
day at least for me I always get a huge
day at least for me I always get a huge boost in my energy every time we’re
boost in my energy every time we’re
boost in my energy every time we’re talking to entrepreneurs but especially
talking to entrepreneurs but especially
talking to entrepreneurs but especially after the mass of my meetings so you can
after the mass of my meetings so you can
after the mass of my meetings so you can look in your own local area see if there
look in your own local area see if there
look in your own local area see if there is any mastermind group that is already
is any mastermind group that is already
is any mastermind group that is already established if not set up your own and
established if not set up your own and
established if not set up your own and be really picky don’t just pick anybody
be really picky don’t just pick anybody
be really picky don’t just pick anybody you’re not in there the filled chairs
you’re not in there the filled chairs
you’re not in there the filled chairs find people who really fit with what
find people who really fit with what
find people who really fit with what you’re doing you know they may not be
you’re doing you know they may not be
you’re doing you know they may not be the the same business which is great you
the the same business which is great you
the the same business which is great you don’t want people in your same industry
don’t want people in your same industry
don’t want people in your same industry but they have the same beliefs as you
but they have the same beliefs as you
but they have the same beliefs as you they are the same ambition and passion
they are the same ambition and passion
they are the same ambition and passion as you for what they’re doing and they
as you for what they’re doing and they
as you for what they’re doing and they fill holes in what you’re not good at
fill holes in what you’re not good at
fill holes in what you’re not good at doesn’t have to be too formal just start
doesn’t have to be too formal just start
doesn’t have to be too formal just start it over coffee start with one person and
it over coffee start with one person and
it over coffee start with one person and build it up from there don’t make it so
build it up from there don’t make it so
build it up from there don’t make it so big that you’re too afraid to take a
big that you’re too afraid to take a
big that you’re too afraid to take a step next tell your story this is so
step next tell your story this is so
step next tell your story this is so important and this is something that I
important and this is something that I
important and this is something that I missed early on with my business people
missed early on with my business people
missed early on with my business people like to buy from people they don’t like
like to buy from people they don’t like
like to buy from people they don’t like to buy for companies I think we’ve all
to buy for companies I think we’ve all
to buy for companies I think we’ve all heard that but it’s so true you know
heard that but it’s so true you know
heard that but it’s so true you know when when you tell your story and when
when when you tell your story and when
when when you tell your story and when you’re passionate about it it catches
you’re passionate about it it catches
you’re passionate about it it catches Sam Walton used to say that that passion
Sam Walton used to say that that passion
Sam Walton used to say that that passion is like a fever when you’re really
is like a fever when you’re really
is like a fever when you’re really passionate about your business other
passionate about your business other
passionate about your business other people will catch it too like a fever
people will catch it too like a fever
people will catch it too like a fever and they’ll want to work with you and
and they’ll want to work with you and
and they’ll want to work with you and that’s employees that’s customers that
that’s employees that’s customers that
that’s employees that’s customers that suppliers that’s media that’s investors
suppliers that’s media that’s investors
suppliers that’s media that’s investors that’s everybody if you talk about your
that’s everybody if you talk about your
that’s everybody if you talk about your business like it’s really boring and it
business like it’s really boring and it
business like it’s really boring and it really sucks and you hate your life
really sucks and you hate your life
really sucks and you hate your life nobody’s going to want to work with you
nobody’s going to want to work with you
nobody’s going to want to work with you right you got to be excited about what
right you got to be excited about what
right you got to be excited about what you do and if even if that’s all you
you do and if even if that’s all you
you do and if even if that’s all you have you’re going to get other people
have you’re going to get other people
have you’re going to get other people excited they will want to come work with
excited they will want to come work with
excited they will want to come work with you and you started by telling your
you and you started by telling your
you and you started by telling your story you started your business for a
story you started your business for a
story you started your business for a reason at least I hope you did the
reason at least I hope you did the
reason at least I hope you did the people who just start a business trying
people who just start a business trying
people who just start a business trying to make money never do you got to start
to make money never do you got to start
to make money never do you got to start your business with a reason you got to
your business with a reason you got to
your business with a reason you got to be passionate about what you’re doing
be passionate about what you’re doing
be passionate about what you’re doing tell your story you don’t have to be you
tell your story you don’t have to be you
tell your story you don’t have to be you know a YouTube star you don’t have to be
know a YouTube star you don’t have to be
know a YouTube star you don’t have to be really comfortable in front of the
really comfortable in front of the
really comfortable in front of the camera just tell your story take a
camera just tell your story take a
camera just tell your story take a picture of yourself put it on your
picture of yourself put it on your
picture of yourself put it on your website put in all your marketing
website put in all your marketing
website put in all your marketing material and tell people why you started
material and tell people why you started
material and tell people why you started when people read your story and see how
when people read your story and see how
when people read your story and see how passionate you are about it it
passionate you are about it it
passionate you are about it it immediately makes you stand up people
immediately makes you stand up people
immediately makes you stand up people will want to do business with you
will want to do business with you
will want to do business with you because they see you they like you they
because they see you they like you they
because they see you they like you they want to trust you you’re going to win
want to trust you you’re going to win
want to trust you you’re going to win more business so start telling your
more business so start telling your
more business so start telling your story when i had my website i hid behind
story when i had my website i hid behind
story when i had my website i hid behind the famous entrepreneurs so we have the
the famous entrepreneurs so we have the
the famous entrepreneurs so we have the largest collection of famous
largest collection of famous
largest collection of famous entrepreneur stories anywhere online and
entrepreneur stories anywhere online and
entrepreneur stories anywhere online and I used to hide behind those same as
I used to hide behind those same as
I used to hide behind those same as entrepreneurs you know learn from Oprah
entrepreneurs you know learn from Oprah
entrepreneurs you know learn from Oprah learned from Trump learn from Bill Gates
learned from Trump learn from Bill Gates
learned from Trump learn from Bill Gates what do you want to learn from me what
what do you want to learn from me what
what do you want to learn from me what do I know and people started to write to
do I know and people started to write to
do I know and people started to write to me to say hey hey we want to learn more
me to say hey hey we want to learn more
me to say hey hey we want to learn more about you who’s the guy behind this
about you who’s the guy behind this
about you who’s the guy behind this website who started this whole thing and
website who started this whole thing and
website who started this whole thing and slowly slowly I started adding more
slowly slowly I started adding more
slowly slowly I started adding more information and it took me a long time
information and it took me a long time
information and it took me a long time took me a long time they get comfortable
took me a long time they get comfortable
took me a long time they get comfortable with that because in general I’m a
with that because in general I’m a
with that because in general I’m a pretty private guy I don’t go
pretty private guy I don’t go
pretty private guy I don’t go around telling everybody every detail
around telling everybody every detail
around telling everybody every detail about my life but the more told my story
about my life but the more told my story
about my life but the more told my story and it was genuine it’s not some fake
and it was genuine it’s not some fake
and it was genuine it’s not some fake story I made up just to tell people the
story I made up just to tell people the
story I made up just to tell people the more I told it the more people liked my
more I told it the more people liked my
more I told it the more people liked my website and wanted to do more with my
website and wanted to do more with my
website and wanted to do more with my website wanted to explore it more and
website wanted to explore it more and
website wanted to explore it more and wanted to find a way to work together
wanted to find a way to work together
wanted to find a way to work together because I’m passionate what I do and you
because I’m passionate what I do and you
because I’m passionate what I do and you got to let that shine through so slowly
got to let that shine through so slowly
got to let that shine through so slowly but surely I started including myself
but surely I started including myself
but surely I started including myself more and more into the business you guys
more and more into the business you guys
more and more into the business you guys can shortcut that make that work for you
can shortcut that make that work for you
can shortcut that make that work for you now start telling your story put on your
now start telling your story put on your
now start telling your story put on your website put your pictures in there at
website put your pictures in there at
website put your pictures in there at least put your picture in there and a
least put your picture in there and a
least put your picture in there and a short bio of the why you got this
short bio of the why you got this
short bio of the why you got this business started this is a buddy of mine
business started this is a buddy of mine
business started this is a buddy of mine his name was rich he’s got a company
his name was rich he’s got a company
his name was rich he’s got a company called you gotta love he’s a
called you gotta love he’s a
called you gotta love he’s a photographer and he is a celebrity
photographer and he is a celebrity
photographer and he is a celebrity photographer he’s work with lady gaga
photographer he’s work with lady gaga
photographer he’s work with lady gaga he’s worked with all sorts of big
he’s worked with all sorts of big
he’s worked with all sorts of big celebrities and he came to me one day
celebrities and he came to me one day
celebrities and he came to me one day and I’m like rich good to see you how
and I’m like rich good to see you how
and I’m like rich good to see you how are things going you know you must be on
are things going you know you must be on
are things going you know you must be on top of the world working with all these
top of the world working with all these
top of the world working with all these big name people it’s like Evan I’m kind
big name people it’s like Evan I’m kind
big name people it’s like Evan I’m kind of bored you know I don’t like my
of bored you know I don’t like my
of bored you know I don’t like my business anymore it’s such a struggle to
business anymore it’s such a struggle to
business anymore it’s such a struggle to get things to the next step I’m fine
get things to the next step I’m fine
get things to the next step I’m fine keeping it where it is but you know I’m
keeping it where it is but you know I’m
keeping it where it is but you know I’m not growing and I’m kind of bored like
not growing and I’m kind of bored like
not growing and I’m kind of bored like rich what that’s crazy how do you hate
rich what that’s crazy how do you hate
rich what that’s crazy how do you hate your business you got an awesome
your business you got an awesome
your business you got an awesome business what would you do if you
business what would you do if you
business what would you do if you weren’t doing this business and he said
weren’t doing this business and he said
weren’t doing this business and he said that he would start to write would start
that he would start to write would start
that he would start to write would start to write about the things that he was
to write about the things that he was
to write about the things that he was passionate about I think she’s learned
passionate about I think she’s learned
passionate about I think she’s learned about himself now rich is a little bit
about himself now rich is a little bit
about himself now rich is a little bit he’s a bit off the wall he’s an
he’s a bit off the wall he’s an
he’s a bit off the wall he’s an interesting guy he’s a bit of a crazy
interesting guy he’s a bit of a crazy
interesting guy he’s a bit of a crazy guy but in a good way so in ritual would
guy but in a good way so in ritual would
guy but in a good way so in ritual would you write about so he talked about how
you write about so he talked about how
you write about so he talked about how he unschooled his kids not not home
he unschooled his kids not not home
he unschooled his kids not not home schools on schools and how he uses lemon
schools on schools and how he uses lemon
schools on schools and how he uses lemon as a deodorant because he doesn’t want
as a deodorant because he doesn’t want
as a deodorant because he doesn’t want to use chemicals on his body as it rich
to use chemicals on his body as it rich
to use chemicals on his body as it rich this is great you got to write that blog
this is great you got to write that blog
this is great you got to write that blog and you got to make it part of your
and you got to make it part of your
and you got to make it part of your business it’s like really people people
business it’s like really people people
business it’s like really people people will think I’m crazy people going to
will think I’m crazy people going to
will think I’m crazy people going to leave why would somebody want to hire
leave why would somebody want to hire
leave why would somebody want to hire this crazy guy until rich you’re crazy
this crazy guy until rich you’re crazy
this crazy guy until rich you’re crazy you are crazy and you should be proud of
you are crazy and you should be proud of
you are crazy and you should be proud of that you should incorporate that into
that you should incorporate that into
that you should incorporate that into your business because you’re going to
your business because you’re going to
your business because you’re going to get two tons of people come to your
get two tons of people come to your
get two tons of people come to your website
website
website the first is going to be the stuck-up
the first is going to be the stuck-up
the first is going to be the stuck-up crusty old CEO who sees your website he
crusty old CEO who sees your website he
crusty old CEO who sees your website he sees that blog content about lemon juice
sees that blog content about lemon juice
sees that blog content about lemon juice as deodorant and you’ll say this guy’s
as deodorant and you’ll say this guy’s
as deodorant and you’ll say this guy’s this guy’s crazy I’m not going to hire
this guy’s crazy I’m not going to hire
this guy’s crazy I’m not going to hire him and that’s fine because you don’t
him and that’s fine because you don’t
him and that’s fine because you don’t want that guy anyway you’re not going to
want that guy anyway you’re not going to
want that guy anyway you’re not going to get along with them he’s going to come
get along with them he’s going to come
get along with them he’s going to come once you’re not going to have a great
once you’re not going to have a great
once you’re not going to have a great experience he’s going to be hard on you
experience he’s going to be hard on you
experience he’s going to be hard on you you’re not going to have you’re not
you’re not going to have you’re not
you’re not going to have you’re not going to get along because you’re not
going to get along because you’re not
going to get along because you’re not the same vibe he’s going to say this guy
the same vibe he’s going to say this guy
the same vibe he’s going to say this guy is crazy I don’t want to work with him
is crazy I don’t want to work with him
is crazy I don’t want to work with him then you’re going to get the Lady Gaga’s
then you’re going to get the Lady Gaga’s
then you’re going to get the Lady Gaga’s of the world who are crazy who will see
of the world who are crazy who will see
of the world who are crazy who will see your website and say this guy is crazy I
your website and say this guy is crazy I
your website and say this guy is crazy I got it work with him and you’re going to
got it work with him and you’re going to
got it work with him and you’re going to have much more fun with them because you
have much more fun with them because you
have much more fun with them because you have the same vibe they are your ideal
have the same vibe they are your ideal
have the same vibe they are your ideal clients and so you got to share yourself
clients and so you got to share yourself
clients and so you got to share yourself put yourself into your business don’t
put yourself into your business don’t
put yourself into your business don’t think that your business is just your
think that your business is just your
think that your business is just your business life and your personal life you
business life and your personal life you
business life and your personal life you keep totally separate try to incorporate
keep totally separate try to incorporate
keep totally separate try to incorporate them on my website I talked about how I
them on my website I talked about how I
them on my website I talked about how I love salsa dancing I’ll dance 20 or 30
love salsa dancing I’ll dance 20 or 30
love salsa dancing I’ll dance 20 or 30 hours a week I love the Toronto Blue
hours a week I love the Toronto Blue
hours a week I love the Toronto Blue Jays I love using my ripstik and going
Jays I love using my ripstik and going
Jays I love using my ripstik and going snowboarding going camping I’ll share
snowboarding going camping I’ll share
snowboarding going camping I’ll share all that stuff it creates a bond with
all that stuff it creates a bond with
all that stuff it creates a bond with people people will see that and even if
people people will see that and even if
people people will see that and even if they never met me they feel like they
they never met me they feel like they
they never met me they feel like they know me and that makes it so much easier
know me and that makes it so much easier
know me and that makes it so much easier for them to do business with me because
for them to do business with me because
for them to do business with me because they feel like I’m a normal guy I have
they feel like I’m a normal guy I have
they feel like I’m a normal guy I have interest that might be similar to theirs
interest that might be similar to theirs
interest that might be similar to theirs and I’m trustworthy you want the same
and I’m trustworthy you want the same
and I’m trustworthy you want the same thing for your business if you put
thing for your business if you put
thing for your business if you put yourself into your business like rich
yourself into your business like rich
yourself into your business like rich you’ll have more fun doing it you don’t
you’ll have more fun doing it you don’t
you’ll have more fun doing it you don’t have to keep them separate your personal
have to keep them separate your personal
have to keep them separate your personal in your business life and you’ll attract
in your business life and you’ll attract
in your business life and you’ll attract better clients so start telling your
better clients so start telling your
better clients so start telling your storm make it part of your business here
storm make it part of your business here
storm make it part of your business here a few ideas to get started think about
a few ideas to get started think about
a few ideas to get started think about how did you get started what was the
how did you get started what was the
how did you get started what was the reason how did you get your big break
reason how did you get your big break
reason how did you get your big break what specifically led to you getting
what specifically led to you getting
what specifically led to you getting that break where are you now where are
that break where are you now where are
that break where are you now where are you going what are some goals you have
you going what are some goals you have
you going what are some goals you have for your business what are some personal
for your business what are some personal
for your business what are some personal interest you have and if you’re really
interest you have and if you’re really
interest you have and if you’re really gutsy make a video and it doesn’t have
gutsy make a video and it doesn’t have
gutsy make a video and it doesn’t have to be high quality doesn’t have to be
to be high quality doesn’t have to be
to be high quality doesn’t have to be well produced just getting fun on your
well produced just getting fun on your
well produced just getting fun on your laptop turn on the camera and make a
laptop turn on the camera and make a
laptop turn on the camera and make a video be passionate about it and it may
video be passionate about it and it may
video be passionate about it and it may take 20 takes or more if you just have
take 20 takes or more if you just have
take 20 takes or more if you just have to get comfortable but tell
to get comfortable but tell
to get comfortable but tell your story be passion about why you
your story be passion about why you
your story be passion about why you started the business you don’t have to
started the business you don’t have to
started the business you don’t have to be a media star to make that happen and
be a media star to make that happen and
be a media star to make that happen and it will help you so much in landing new
it will help you so much in landing new
it will help you so much in landing new business when people see that video and
business when people see that video and
business when people see that video and they can relate to your story they’re
they can relate to your story they’re
they can relate to your story they’re going to want to do business with you I
going to want to do business with you I
going to want to do business with you I promise last point of the day increase
promise last point of the day increase
promise last point of the day increase your prices too many entrepreneurs do
your prices too many entrepreneurs do
your prices too many entrepreneurs do not charge what they’re worth they
not charge what they’re worth they
not charge what they’re worth they constantly under value their work and
constantly under value their work and
constantly under value their work and they don’t get paid what they deserve
they don’t get paid what they deserve
they don’t get paid what they deserve you need to look at increasing your
you need to look at increasing your
you need to look at increasing your prices when you increase your prices you
prices when you increase your prices you
prices when you increase your prices you start working with better clients people
start working with better clients people
start working with better clients people who respect your work people who value
who respect your work people who value
who respect your work people who value what you do you’re going to have more
what you do you’re going to have more
what you do you’re going to have more fun you’re going to work with better
fun you’re going to work with better
fun you’re going to work with better clients you’re going to feel a better
clients you’re going to feel a better
clients you’re going to feel a better sense of worth in what you’re doing and
sense of worth in what you’re doing and
sense of worth in what you’re doing and you move to grow your business you can’t
you move to grow your business you can’t
you move to grow your business you can’t keep servicing the guys who don’t value
keep servicing the guys who don’t value
keep servicing the guys who don’t value your company something that we did at my
your company something that we did at my
your company something that we did at my software company this is the one that I
software company this is the one that I
software company this is the one that I was struggling with making three hundred
was struggling with making three hundred
was struggling with making three hundred dollars a month one of the things that
dollars a month one of the things that
dollars a month one of the things that helped us grow was we had tiered pricing
helped us grow was we had tiered pricing
helped us grow was we had tiered pricing we had two types of clients academic and
we had two types of clients academic and
we had two types of clients academic and corporate universities use our software
corporate universities use our software
corporate universities use our software and also big pharmaceutical companies
and also big pharmaceutical companies
and also big pharmaceutical companies with huge budgets use our software and
with huge budgets use our software and
with huge budgets use our software and instead of selling everybody the cheap
instead of selling everybody the cheap
instead of selling everybody the cheap price we kept the cheap for academics
price we kept the cheap for academics
price we kept the cheap for academics because they had low budgets you know
because they had low budgets you know
because they had low budgets you know they couldn’t really afford much but we
they couldn’t really afford much but we
they couldn’t really afford much but we sold the same software to the corporates
sold the same software to the corporates
sold the same software to the corporates and charged five times as much and so
and charged five times as much and so
and charged five times as much and so it’s another way into it you know the
it’s another way into it you know the
it’s another way into it you know the guys with the big budget you can charge
guys with the big budget you can charge
guys with the big budget you can charge more tune if you feel bad about the
more tune if you feel bad about the
more tune if you feel bad about the little guys then you can still service
little guys then you can still service
little guys then you can still service them if you need to if you want you if
them if you need to if you want you if
them if you need to if you want you if you excited about it and still charge me
you excited about it and still charge me
you excited about it and still charge me a little bit less but you can’t build a
a little bit less but you can’t build a
a little bit less but you can’t build a business just off those little guys who
business just off those little guys who
business just off those little guys who can barely afford you you’ve got to
can barely afford you you’ve got to
can barely afford you you’ve got to start looking at increasing your prices
start looking at increasing your prices
start looking at increasing your prices this is a buddy of mine named Jason he
this is a buddy of mine named Jason he
this is a buddy of mine named Jason he runs a business called rise online comic
runs a business called rise online comic
runs a business called rise online comic Neil check it out and he does life
Neil check it out and he does life
Neil check it out and he does life coaching for people and he helps them
coaching for people and he helps them
coaching for people and he helps them bust through the barriers that are
bust through the barriers that are
bust through the barriers that are holding the back in their lives and he’s
holding the back in their lives and he’s
holding the back in their lives and he’s really good at what he does if you look
really good at what he does if you look
really good at what he does if you look at his website and you look at the
at his website and you look at the
at his website and you look at the videos that he’s done and you see the
videos that he’s done and you see the
videos that he’s done and you see the reactions of people it’s amazing this
reactions of people it’s amazing this
reactions of people it’s amazing this guy has changed people’s lives it’s
guy has changed people’s lives it’s
guy has changed people’s lives it’s crazy to see how many positive
crazy to see how many positive
crazy to see how many positive testimonials he has
testimonials he has
testimonials he has not just jason is a great guy Jason did
not just jason is a great guy Jason did
not just jason is a great guy Jason did a really good job it’s like Jason
a really good job it’s like Jason
a really good job it’s like Jason changed my life Jason saved me you have
changed my life Jason saved me you have
changed my life Jason saved me you have to listen to jason it’s crazy the number
to listen to jason it’s crazy the number
to listen to jason it’s crazy the number of glowing reviews that this guy has and
of glowing reviews that this guy has and
of glowing reviews that this guy has and I met with him not to long ago at a
I met with him not to long ago at a
I met with him not to long ago at a coffee shop and we were talking about
coffee shop and we were talking about
coffee shop and we were talking about his business and the challenge he was
his business and the challenge he was
his business and the challenge he was facing was he wasn’t targeting the right
facing was he wasn’t targeting the right
facing was he wasn’t targeting the right people and he wasn’t charging enough and
people and he wasn’t charging enough and
people and he wasn’t charging enough and it’s great to want to help people who
it’s great to want to help people who
it’s great to want to help people who can’t necessarily afford your service
can’t necessarily afford your service
can’t necessarily afford your service and that’s that’s the kind of guy Jason
and that’s that’s the kind of guy Jason
and that’s that’s the kind of guy Jason is you know he wants to see people
is you know he wants to see people
is you know he wants to see people unblock their lives and he doesn’t care
unblock their lives and he doesn’t care
unblock their lives and he doesn’t care you know if you can afford him or not he
you know if you can afford him or not he
you know if you can afford him or not he still wants to help you and he spent
still wants to help you and he spent
still wants to help you and he spent maybe too much of his time helping the
maybe too much of his time helping the
maybe too much of his time helping the people who couldn’t afford him and as a
people who couldn’t afford him and as a
people who couldn’t afford him and as a result he can’t afford to grow his
result he can’t afford to grow his
result he can’t afford to grow his business and so we talked about
business and so we talked about
business and so we talked about targeting people who now could afford
targeting people who now could afford
targeting people who now could afford him and increasing your prices because
him and increasing your prices because
him and increasing your prices because you need to charge what you’re worth man
you need to charge what you’re worth man
you need to charge what you’re worth man you’re changing lives that’s worth a lot
you’re changing lives that’s worth a lot
you’re changing lives that’s worth a lot of money you got to make that money you
of money you got to make that money you
of money you got to make that money you gotta go get it and it’s not that the
gotta go get it and it’s not that the
gotta go get it and it’s not that the people he was helping didn’t appreciate
people he was helping didn’t appreciate
people he was helping didn’t appreciate what he was doing they just weren’t his
what he was doing they just weren’t his
what he was doing they just weren’t his target market they couldn’t afford him
target market they couldn’t afford him
target market they couldn’t afford him so he calls himself the Ferrari of life
so he calls himself the Ferrari of life
so he calls himself the Ferrari of life coaching so you got to go after Ferrari
coaching so you got to go after Ferrari
coaching so you got to go after Ferrari clients you know not everybody can
clients you know not everybody can
clients you know not everybody can afford a Ferrari everybody wants a
afford a Ferrari everybody wants a
afford a Ferrari everybody wants a Ferrari but not everybody can go out and
Ferrari but not everybody can go out and
Ferrari but not everybody can go out and afford it so you gotta said increasing
afford it so you gotta said increasing
afford it so you gotta said increasing your prices have another friend of mine
your prices have another friend of mine
your prices have another friend of mine who likes to do a lot of charity work
who likes to do a lot of charity work
who likes to do a lot of charity work and it’s great to give back now don’t
and it’s great to give back now don’t
and it’s great to give back now don’t get me wrong we do a lot at our business
get me wrong we do a lot at our business
get me wrong we do a lot at our business as well but you have to understand too
as well but you have to understand too
as well but you have to understand too that you can have a greater impact if
that you can have a greater impact if
that you can have a greater impact if you have a bigger business right you
you have a bigger business right you
you have a bigger business right you have to still feed yourself first if
have to still feed yourself first if
have to still feed yourself first if you’re unable to get by then you won’t
you’re unable to get by then you won’t
you’re unable to get by then you won’t be able to stay around to help other
be able to stay around to help other
be able to stay around to help other people so it’s great to have a portion
people so it’s great to have a portion
people so it’s great to have a portion of your business that gives back I do it
of your business that gives back I do it
of your business that gives back I do it a lot of entrepreneurs do it it’s a
a lot of entrepreneurs do it it’s a
a lot of entrepreneurs do it it’s a great strategy it’ll make you feel good
great strategy it’ll make you feel good
great strategy it’ll make you feel good but it can’t be your whole business
but it can’t be your whole business
but it can’t be your whole business because there is no business there
because there is no business there
because there is no business there you’ve got to look after yourself first
you’ve got to look after yourself first
you’ve got to look after yourself first you’ve got to build yourself up and have
you’ve got to build yourself up and have
you’ve got to build yourself up and have a company that can sustain you and give
a company that can sustain you and give
a company that can sustain you and give you more resources and employees and
you more resources and employees and
you more resources and employees and time and energy to go after more clients
time and energy to go after more clients
time and energy to go after more clients and also help more people if you want to
and also help more people if you want to
and also help more people if you want to do more good grow a bigger business and
do more good grow a bigger business and
do more good grow a bigger business and help more people
help more people
help more people and it starts with increasing your
and it starts with increasing your
and it starts with increasing your prices you have to go after the clients
prices you have to go after the clients
prices you have to go after the clients who respect what you do who value your
who respect what you do who value your
who respect what you do who value your work and will pay you for it a quick way
work and will pay you for it a quick way
work and will pay you for it a quick way to do it test your pricing so when
to do it test your pricing so when
to do it test your pricing so when you’re testing your pricing offer
you’re testing your pricing offer
you’re testing your pricing offer different versions you never know what
different versions you never know what
different versions you never know what people will pay for it start off with
people will pay for it start off with
people will pay for it start off with your regular pricing and then try
your regular pricing and then try
your regular pricing and then try increasing it ten percent thirty percent
increasing it ten percent thirty percent
increasing it ten percent thirty percent fifty percent 100% you’ll never know
fifty percent 100% you’ll never know
fifty percent 100% you’ll never know what people will pay until you actually
what people will pay until you actually
what people will pay until you actually start getting out there and increase in
start getting out there and increase in
start getting out there and increase in the prices and testing it out you know a
the prices and testing it out you know a
the prices and testing it out you know a lot of people are surprised by how much
lot of people are surprised by how much
lot of people are surprised by how much people will pay in this this struck us
people will pay in this this struck us
people will pay in this this struck us as a surprise when we were targeting our
as a surprise when we were targeting our
as a surprise when we were targeting our corporate clients at the software
corporate clients at the software
corporate clients at the software company we were able to charge five
company we were able to charge five
company we were able to charge five times as much when we started it was
times as much when we started it was
times as much when we started it was fifty percent more than it was double
fifty percent more than it was double
fifty percent more than it was double then it was triple there was quadruple
then it was triple there was quadruple
then it was triple there was quadruple we just kept increasing the price people
we just kept increasing the price people
we just kept increasing the price people kept paying it it shocked us we weren’t
kept paying it it shocked us we weren’t
kept paying it it shocked us we weren’t ready for us we would never have thought
ready for us we would never have thought
ready for us we would never have thought to go from the regular price up to five
to go from the regular price up to five
to go from the regular price up to five times as much we just undervalued how
times as much we just undervalued how
times as much we just undervalued how good our stuff was and that’s what most
good our stuff was and that’s what most
good our stuff was and that’s what most entrepreneurs do your stuff is really
entrepreneurs do your stuff is really
entrepreneurs do your stuff is really good you better be if you want to be a
good you better be if you want to be a
good you better be if you want to be a successful entrepreneur you got to be
successful entrepreneur you got to be
successful entrepreneur you got to be awesome at what you do and if you are
awesome at what you do and if you are
awesome at what you do and if you are then you need to charge accordingly but
then you need to charge accordingly but
then you need to charge accordingly but if you’re afraid to test it out then
if you’re afraid to test it out then
if you’re afraid to test it out then start small doing regular pricing ten
start small doing regular pricing ten
start small doing regular pricing ten percent thirty percent fifty percent and
percent thirty percent fifty percent and
percent thirty percent fifty percent and go on from there it’s a great way to be
go on from there it’s a great way to be
go on from there it’s a great way to be able to test your pricing and start
able to test your pricing and start
able to test your pricing and start getting paid what you’re worth so those
getting paid what you’re worth so those
getting paid what you’re worth so those are our four points get clients coming
are our four points get clients coming
are our four points get clients coming at you create a board of advisors tell
at you create a board of advisors tell
at you create a board of advisors tell your story increase your prices the
your story increase your prices the
your story increase your prices the numbers a little bit off you’ll see
numbers a little bit off you’ll see
numbers a little bit off you’ll see they’re 24 25 26 27 because these are
they’re 24 25 26 27 because these are
they’re 24 25 26 27 because these are different worksheets that I have
different worksheets that I have
different worksheets that I have available you can go check them out on
available you can go check them out on
available you can go check them out on the website for anybody who does buy
the website for anybody who does buy
the website for anybody who does buy from hearing the the webinar here let me
from hearing the the webinar here let me
from hearing the the webinar here let me know and I’ll give you another one for
know and I’ll give you another one for
know and I’ll give you another one for free so buy one get one free special
free so buy one get one free special
free so buy one get one free special promotion let’s get to some of the
promotion let’s get to some of the
promotion let’s get to some of the questions we’ve got one from Steven here
questions we’ve got one from Steven here
questions we’ve got one from Steven here if you want to get in contact with the
if you want to get in contact with the
if you want to get in contact with the celebrity for your book or other
celebrity for your book or other
celebrity for your book or other resources check out contact any
resources check out contact any
resources check out contact any celebrity site that’s a great resource
celebrity site that’s a great resource
celebrity site that’s a great resource Steven what I found was also helpful was
Steven what I found was also helpful was
Steven what I found was also helpful was try to find a reason for them to want to
try to find a reason for them to want to
try to find a reason for them to want to get in touch with you and get some
get in touch with you and get some
get in touch with you and get some promotion so one thing that I do is
promotion so one thing that I do is
promotion so one thing that I do is leverage whatever resource I have it the
leverage whatever resource I have it the
leverage whatever resource I have it the star is my website so if you want a
star is my website so if you want a
star is my website so if you want a celebrity to endorse you or talk about
celebrity to endorse you or talk about
celebrity to endorse you or talk about you you have to get on there man
you you have to get on there man
you you have to get on there man and to do that you need to give them
and to do that you need to give them
and to do that you need to give them something of value right even when
something of value right even when
something of value right even when people come to me and say Evan can you
people come to me and say Evan can you
people come to me and say Evan can you come help us with this project there’s
come help us with this project there’s
come help us with this project there’s got to be something in it for me right
got to be something in it for me right
got to be something in it for me right so what’s in it for the celebrity so
so what’s in it for the celebrity so
so what’s in it for the celebrity so what I would do right now I’d give them
what I would do right now I’d give them
what I would do right now I’d give them an opportunity my website or might
an opportunity my website or might
an opportunity my website or might interview them on a radio show when I
interview them on a radio show when I
interview them on a radio show when I first started with my software company
first started with my software company
first started with my software company one of the tools I created was a guide
one of the tools I created was a guide
one of the tools I created was a guide to success from my field and I wrote an
to success from my field and I wrote an
to success from my field and I wrote an article but most people wouldn’t want to
article but most people wouldn’t want to
article but most people wouldn’t want to read my article because who was I was
read my article because who was I was
read my article because who was I was just some young punk kid startup who
just some young punk kid startup who
just some young punk kid startup who nobody had heard of but then I contacted
nobody had heard of but then I contacted
nobody had heard of but then I contacted all the biggest names in my industry and
all the biggest names in my industry and
all the biggest names in my industry and I said would you mind contributing an
I said would you mind contributing an
I said would you mind contributing an article to this guide that I’m creating
article to this guide that I’m creating
article to this guide that I’m creating and it could be something you’ve already
and it could be something you’ve already
and it could be something you’ve already written you know I don’t expect you to
written you know I don’t expect you to
written you know I don’t expect you to come up with something brand new just
come up with something brand new just
come up with something brand new just for me because that requires a lot of
for me because that requires a lot of
for me because that requires a lot of work you know make it dead simple stupid
work you know make it dead simple stupid
work you know make it dead simple stupid easy for them and once I got my first
easy for them and once I got my first
easy for them and once I got my first guy I used his name which people new to
guy I used his name which people new to
guy I used his name which people new to get other guys and I collected 19 famous
get other guys and I collected 19 famous
get other guys and I collected 19 famous people in my industry with their advice
people in my industry with their advice
people in my industry with their advice to success and then included my article
to success and then included my article
to success and then included my article with them and suddenly now I’m being
with them and suddenly now I’m being
with them and suddenly now I’m being positioned with all these experts and to
positioned with all these experts and to
positioned with all these experts and to get it you had to go to my website and
get it you had to go to my website and
get it you had to go to my website and leave your name and information so it’s
leave your name and information so it’s
leave your name and information so it’s using as a lead generation tool once you
using as a lead generation tool once you
using as a lead generation tool once you get your first guy you can go off and
get your first guy you can go off and
get your first guy you can go off and get others use their name leverage their
get others use their name leverage their
get others use their name leverage their credibility and you might start with
credibility and you might start with
credibility and you might start with someone who’s a little lower on the runs
someone who’s a little lower on the runs
someone who’s a little lower on the runs with my website Evan chronicle com I
with my website Evan chronicle com I
with my website Evan chronicle com I wanted to get Donald Trump involved in
wanted to get Donald Trump involved in
wanted to get Donald Trump involved in the website but didn’t go straight to
the website but didn’t go straight to
the website but didn’t go straight to him I started with guys who are lower
him I started with guys who are lower
him I started with guys who are lower down on the rung and started using their
down on the rung and started using their
down on the rung and started using their names the pull up pull up pull up and
names the pull up pull up pull up and
names the pull up pull up pull up and then when I went the Trump I said hey I
then when I went the Trump I said hey I
then when I went the Trump I said hey I got all these guys involved in the
got all these guys involved in the
got all these guys involved in the website how about you and you said yes
website how about you and you said yes
website how about you and you said yes so you can apply the same strategy start
so you can apply the same strategy start
so you can apply the same strategy start with guys who are lower down and work
with guys who are lower down and work
with guys who are lower down and work your way up but you got to give them
your way up but you got to give them
your way up but you got to give them something they have to have a reason to
something they have to have a reason to
something they have to have a reason to want to stay involved next question is
want to stay involved next question is
want to stay involved next question is from Rhys online we got Jason here he’s
from Rhys online we got Jason here he’s
from Rhys online we got Jason here he’s right saying most people don’t want to
right saying most people don’t want to
right saying most people don’t want to talk dark times what you mentioned
talk dark times what you mentioned
talk dark times what you mentioned almost giving up on three hundred
almost giving up on three hundred
almost giving up on three hundred dollars a month can you share more about
dollars a month can you share more about
dollars a month can you share more about that please Jason is digging deep and
that please Jason is digging deep and
that please Jason is digging deep and that’s the kind of guy that he is he
that’s the kind of guy that he is he
that’s the kind of guy that he is he wants the the mushy down deep raw stuff
wants the the mushy down deep raw stuff
wants the the mushy down deep raw stuff that was tough man
that was tough man
that was tough man I remember I graduated University and I
I remember I graduated University and I
I remember I graduated University and I had opportunities to go work at big name
had opportunities to go work at big name
had opportunities to go work at big name companies companies that only a year ago
companies companies that only a year ago
companies companies that only a year ago would have jumped on and said yeah sign
would have jumped on and said yeah sign
would have jumped on and said yeah sign me up this is my dream job and I was
me up this is my dream job and I was
me up this is my dream job and I was working at my startup company and I
working at my startup company and I
working at my startup company and I thought you know I’m going to give
thought you know I’m going to give
thought you know I’m going to give myself a year I’m going to I’m going to
myself a year I’m going to I’m going to
myself a year I’m going to I’m going to really try to do this and I said note
really try to do this and I said note
really try to do this and I said note that those jobs where all my friends
that those jobs where all my friends
that those jobs where all my friends went to take them investment banking
went to take them investment banking
went to take them investment banking jobs you know they’re making eighty
jobs you know they’re making eighty
jobs you know they’re making eighty thousand dollars a year and here I was
thousand dollars a year and here I was
thousand dollars a year and here I was struggling to make three hundred dollars
struggling to make three hundred dollars
struggling to make three hundred dollars a month you know like that was
a month you know like that was
a month you know like that was embarrassing for me and I wouldn’t tell
embarrassing for me and I wouldn’t tell
embarrassing for me and I wouldn’t tell them that you know I guess I had too
them that you know I guess I had too
them that you know I guess I had too much pride to say yeah I’m really
much pride to say yeah I’m really
much pride to say yeah I’m really struggling because we were all doing
struggling because we were all doing
struggling because we were all doing really well at school and I was the one
really well at school and I was the one
really well at school and I was the one who took the gamble and they were
who took the gamble and they were
who took the gamble and they were supposed to be jealous of me you know
supposed to be jealous of me you know
supposed to be jealous of me you know I’m the one going on in my own taking
I’m the one going on in my own taking
I’m the one going on in my own taking the risk I’m supposed to be living the
the risk I’m supposed to be living the
the risk I’m supposed to be living the entrepreneurial dream and I can’t make
entrepreneurial dream and I can’t make
entrepreneurial dream and I can’t make 300 bucks a month well they’re making
300 bucks a month well they’re making
300 bucks a month well they’re making their 80,000 a year you know didn’t seem
their 80,000 a year you know didn’t seem
their 80,000 a year you know didn’t seem didn’t seem right didn’t seem fair I
didn’t seem right didn’t seem fair I
didn’t seem right didn’t seem fair I remember having a pic people would
remember having a pic people would
remember having a pic people would invite me out to events I had to pick
invite me out to events I had to pick
invite me out to events I had to pick one thing that I could go to a month one
one thing that I could go to a month one
one thing that I could go to a month one birthday party or one social event and
birthday party or one social event and
birthday party or one social event and it would save up to go just to that one
it would save up to go just to that one
it would save up to go just to that one thing because I couldn’t afford to go
thing because I couldn’t afford to go
thing because I couldn’t afford to go out with them you know seems like every
out with them you know seems like every
out with them you know seems like every night that they want somebody wanted to
night that they want somebody wanted to
night that they want somebody wanted to go out and I told him I was busy working
go out and I told him I was busy working
go out and I told him I was busy working but really I just couldn’t afford to do
but really I just couldn’t afford to do
but really I just couldn’t afford to do it and you can only do that for so long
it and you can only do that for so long
it and you can only do that for so long you know that was rough and I thought
you know that was rough and I thought
you know that was rough and I thought many times about giving it up and going
many times about giving it up and going
many times about giving it up and going and taking those jobs and hoping that
and taking those jobs and hoping that
and taking those jobs and hoping that the opportunity was still there because
the opportunity was still there because
the opportunity was still there because this entrepreneurial thing sucks but I
this entrepreneurial thing sucks but I
this entrepreneurial thing sucks but I just seem to find a way every day to get
just seem to find a way every day to get
just seem to find a way every day to get up and do it again and finally found the
up and do it again and finally found the
up and do it again and finally found the way and one of the models that I use was
way and one of the models that I use was
way and one of the models that I use was through looking at successful
through looking at successful
through looking at successful entrepreneurs that’s that’s kind of what
entrepreneurs that’s that’s kind of what
entrepreneurs that’s that’s kind of what helped save me when I realized I’m not
helped save me when I realized I’m not
helped save me when I realized I’m not the first guy to try to sell software
the first guy to try to sell software
the first guy to try to sell software before somebody else has already done
before somebody else has already done
before somebody else has already done this why am i beating my head into the
this why am i beating my head into the
this why am i beating my head into the wall every day trying to figure this out
wall every day trying to figure this out
wall every day trying to figure this out when there is already a model out there
when there is already a model out there
when there is already a model out there that works and I started looking at
that works and I started looking at
that works and I started looking at companies like Bill Gates Microsoft and
companies like Bill Gates Microsoft and
companies like Bill Gates Microsoft and Bill Gates and make
Bill Gates and make
Bill Gates and make laughing into it looked at how they got
laughing into it looked at how they got
laughing into it looked at how they got started you know how did they make that
started you know how did they make that
started you know how did they make that first million again not how they make an
first million again not how they make an
first million again not how they make an extra million dollars now who cares how
extra million dollars now who cares how
extra million dollars now who cares how Bill Gates makes an extra million
Bill Gates makes an extra million
Bill Gates makes an extra million dollars now but zero to one that’s what
dollars now but zero to one that’s what
dollars now but zero to one that’s what I wanted to learn and I picked up ideas
I wanted to learn and I picked up ideas
I wanted to learn and I picked up ideas from them that I hadn’t tried before and
from them that I hadn’t tried before and
from them that I hadn’t tried before and I looked at ways that I could apply that
I looked at ways that I could apply that
I looked at ways that I could apply that to my business and they started to work
to my business and they started to work
to my business and they started to work and and finally we had some momentum in
and and finally we had some momentum in
and and finally we had some momentum in our company and I’m so glad I didn’t
our company and I’m so glad I didn’t
our company and I’m so glad I didn’t quit you know it’s so easy to quit it
quit you know it’s so easy to quit it
quit you know it’s so easy to quit it could have happened any day I could have
could have happened any day I could have
could have happened any day I could have quit because when you’re not making any
quit because when you’re not making any
quit because when you’re not making any money you know you can only go so long
money you know you can only go so long
money you know you can only go so long before you quit and Jason I know you got
before you quit and Jason I know you got
before you quit and Jason I know you got your own store too and for people who
your own store too and for people who
your own store too and for people who are watching go look him up go check out
are watching go look him up go check out
are watching go look him up go check out his YouTube channel because he tells his
his YouTube channel because he tells his
his YouTube channel because he tells his story and it’s a pretty awesome 12 but I
story and it’s a pretty awesome 12 but I
story and it’s a pretty awesome 12 but I think every entrepreneur who’s made it
think every entrepreneur who’s made it
think every entrepreneur who’s made it has to go through that tunnel of this
has to go through that tunnel of this
has to go through that tunnel of this fair where they almost give up and it
fair where they almost give up and it
fair where they almost give up and it feels like the whole world is against
feels like the whole world is against
feels like the whole world is against them and you don’t know where that
them and you don’t know where that
them and you don’t know where that lights going to come from at the end of
lights going to come from at the end of
lights going to come from at the end of the tunnel but you just have to believe
the tunnel but you just have to believe
the tunnel but you just have to believe that it’s there and you just got to keep
that it’s there and you just got to keep
that it’s there and you just got to keep driving forward every day until you get
driving forward every day until you get
driving forward every day until you get a little bit closer to it that’s what
a little bit closer to it that’s what
a little bit closer to it that’s what you got to follow your passion because
you got to follow your passion because
you got to follow your passion because if you’re not excited about your
if you’re not excited about your
if you’re not excited about your business you don’t believe in your heart
business you don’t believe in your heart
business you don’t believe in your heart that it’s the right thing to do you’re
that it’s the right thing to do you’re
that it’s the right thing to do you’re going to quit it’s going to be too hard
going to quit it’s going to be too hard
going to quit it’s going to be too hard you’re going to look at that you know
you’re going to look at that you know
you’re going to look at that you know income statements you make it 300 bucks
income statements you make it 300 bucks
income statements you make it 300 bucks a month you’re gonna you’re going to
a month you’re gonna you’re going to
a month you’re gonna you’re going to bail out you got to do it even if you
bail out you got to do it even if you
bail out you got to do it even if you weren’t getting paid to do it because
weren’t getting paid to do it because
weren’t getting paid to do it because you love it so much you do it you take
you love it so much you do it you take
you love it so much you do it you take on part-time jobs to make ends meet so
on part-time jobs to make ends meet so
on part-time jobs to make ends meet so you can still do what you’re excited
you can still do what you’re excited
you can still do what you’re excited about that’s been an entrepreneur that’s
about that’s been an entrepreneur that’s
about that’s been an entrepreneur that’s how you know you’re on the right path I
how you know you’re on the right path I
how you know you’re on the right path I don’t that was Ron emotional enough for
don’t that was Ron emotional enough for
don’t that was Ron emotional enough for you there Jason but thanks for the
you there Jason but thanks for the
you there Jason but thanks for the question let’s see what else we got the
question let’s see what else we got the
question let’s see what else we got the ttk rights in to say I’m looking to
ttk rights in to say I’m looking to
ttk rights in to say I’m looking to launch an app soon any tips on how to
launch an app soon any tips on how to
launch an app soon any tips on how to market it its exclusive for windows
market it its exclusive for windows
market it its exclusive for windows phone thank you so thanks for the
phone thank you so thanks for the
phone thank you so thanks for the question is on twitter the TT k first of
question is on twitter the TT k first of
question is on twitter the TT k first of all I definitely look at expanding
all I definitely look at expanding
all I definitely look at expanding beyond windows because most people are
beyond windows because most people are
beyond windows because most people are not using windows phones so look at how
not using windows phones so look at how
not using windows phones so look at how you can expand that if it’s you
you can expand that if it’s you
you can expand that if it’s you developing it or if you’re bringing on
developing it or if you’re bringing on
developing it or if you’re bringing on the team of people to help you that’s
the team of people to help you that’s
the team of people to help you that’s important I would start reaching out to
important I would start reaching out to
important I would start reaching out to influencers right just like Dell eyes
influencers right just like Dell eyes
influencers right just like Dell eyes explaining the webinar
explaining the webinar
explaining the webinar here they reached out to me tried to get
here they reached out to me tried to get
here they reached out to me tried to get me to use their new dell laptop that’s
me to use their new dell laptop that’s
me to use their new dell laptop that’s what you got to do you got to reach out
what you got to do you got to reach out
what you got to do you got to reach out to influencers I don’t know what your
to influencers I don’t know what your
to influencers I don’t know what your app does the goal find bloggers go find
app does the goal find bloggers go find
app does the goal find bloggers go find reporters go find influencers people on
reporters go find influencers people on
reporters go find influencers people on Twitter or popular Facebook pages let
Twitter or popular Facebook pages let
Twitter or popular Facebook pages let them know what you’re doing try to get
them know what you’re doing try to get
them know what you’re doing try to get them involved and I would tell your
them involved and I would tell your
them involved and I would tell your story right why did you start this thing
story right why did you start this thing
story right why did you start this thing make them feel the pressure make them
make them feel the pressure make them
make them feel the pressure make them feel the excitement that you have for
feel the excitement that you have for
feel the excitement that you have for the passion you’ve got behind it and ask
the passion you’ve got behind it and ask
the passion you’ve got behind it and ask them to try it out get their feedback
them to try it out get their feedback
them to try it out get their feedback make them feel like they’re part of this
make them feel like they’re part of this
make them feel like they’re part of this they’re building something special
they’re building something special
they’re building something special they’re building something unique that’s
they’re building something unique that’s
they’re building something unique that’s going to be awesome and if those guys
going to be awesome and if those guys
going to be awesome and if those guys endorse you and you get some feedback
endorse you and you get some feedback
endorse you and you get some feedback from them then you’re on the path they
from them then you’re on the path they
from them then you’re on the path they have the audience they’ll help you
have the audience they’ll help you
have the audience they’ll help you spread the word to be my advice but
spread the word to be my advice but
spread the word to be my advice but definitely built be on windows because
definitely built be on windows because
definitely built be on windows because you know those guys are probably not
you know those guys are probably not
you know those guys are probably not using Windows Phones anyways not to be
using Windows Phones anyways not to be
using Windows Phones anyways not to be too harsh on Microsoft there i guess but
too harsh on Microsoft there i guess but
too harsh on Microsoft there i guess but you got to be able to be across
you got to be able to be across
you got to be able to be across platforms now you got to be able to have
platforms now you got to be able to have
platforms now you got to be able to have it easy for everybody to use your app
it easy for everybody to use your app
it easy for everybody to use your app and when you’re telling people what you
and when you’re telling people what you
and when you’re telling people what you do tell them the app right when you ask
do tell them the app right when you ask
do tell them the app right when you ask me a question here i’m looking to launch
me a question here i’m looking to launch
me a question here i’m looking to launch an app soon any tips on how to market it
an app soon any tips on how to market it
an app soon any tips on how to market it tell me what it’s about right like i
tell me what it’s about right like i
tell me what it’s about right like i don’t even know how to talk about your
don’t even know how to talk about your
don’t even know how to talk about your business right now where I might have
business right now where I might have
business right now where I might have people in mind that can say hey you need
people in mind that can say hey you need
people in mind that can say hey you need to talk to this guy in this guy so
to talk to this guy in this guy so
to talk to this guy in this guy so whenever you’re talking about it make
whenever you’re talking about it make
whenever you’re talking about it make sure you tell people what is that you do
sure you tell people what is that you do
sure you tell people what is that you do thank you guys if you have any other
thank you guys if you have any other
thank you guys if you have any other questions as always let me know and for
questions as always let me know and for
questions as always let me know and for those of you who are watching the
those of you who are watching the
those of you who are watching the recorded version on youtube if you like
recorded version on youtube if you like
recorded version on youtube if you like it please give it a thumbs up below you
it please give it a thumbs up below you
it please give it a thumbs up below you know I love seeing those come in and if
know I love seeing those come in and if
know I love seeing those come in and if you have a comment about this video or a
you have a comment about this video or a
you have a comment about this video or a question please leave it in the comment
question please leave it in the comment
question please leave it in the comment section below I always with those makes
section below I always with those makes
section below I always with those makes my day when they come in so thank you
my day when they come in so thank you
my day when they come in so thank you and we’ll see you guys soon
”
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