Values Based Leadership – Your One Word is your foundation

guys this is important this becomes a

guys this is important this becomes a foundation for Oliver social media

foundation for Oliver social media

foundation for Oliver social media campaigns for everything you do in

campaigns for everything you do in

campaigns for everything you do in business it’s not just social media your

business it’s not just social media your

business it’s not just social media your company has to stay in something same

company has to stay in something same

company has to stay in something same for something that has to make people

for something that has to make people

for something that has to make people feel you have to get people to feel

feel you have to get people to feel

feel you have to get people to feel something to have an emotional

something to have an emotional

something to have an emotional connection to your brand before they’re

connection to your brand before they’re

connection to your brand before they’re going to take any action think about

going to take any action think about

going to take any action think about nike okay nike in their commercials in

nike okay nike in their commercials in

nike okay nike in their commercials in advertisement in all of their

advertisement in all of their

advertisement in all of their positioning they don’t compare

positioning they don’t compare

positioning they don’t compare themselves to reebok they don’t talk

themselves to reebok they don’t talk

themselves to reebok they don’t talk about how their shoe was better than

about how their shoe was better than

about how their shoe was better than Reebok or better than puma or whatever

Reebok or better than puma or whatever

Reebok or better than puma or whatever the company what does nike do they talk

the company what does nike do they talk

the company what does nike do they talk about athletics they’ll throw up a

about athletics they’ll throw up a

about athletics they’ll throw up a picture of LeBron James because when you

picture of LeBron James because when you

picture of LeBron James because when you put on a Nike shoe you feel like you’re

put on a Nike shoe you feel like you’re

put on a Nike shoe you feel like you’re a champion that’s the feeling that they

a champion that’s the feeling that they

a champion that’s the feeling that they get out there you have to make people

get out there you have to make people

get out there you have to make people feel something with your business first

feel something with your business first

feel something with your business first you may not have you one word right now

you may not have you one word right now

you may not have you one word right now okay I see some of them kind of

okay I see some of them kind of

okay I see some of them kind of streaming in you may not have you one

streaming in you may not have you one

streaming in you may not have you one word all figured out right now but this

word all figured out right now but this

word all figured out right now but this is such an important exercise guys

is such an important exercise guys

is such an important exercise guys because when you’re thinking of founding

because when you’re thinking of founding

because when you’re thinking of founding your next company we’re thinking of

your next company we’re thinking of

your next company we’re thinking of bringing on people on your team when

bringing on people on your team when

bringing on people on your team when you’re thinking about launching your

you’re thinking about launching your

you’re thinking about launching your book we were thinking about creating a

book we were thinking about creating a

book we were thinking about creating a social media campaign it has to embody

social media campaign it has to embody

social media campaign it has to embody this feeling until you do that it’s

this feeling until you do that it’s

this feeling until you do that it’s hopeless it’s lost your campaign isn’t

hopeless it’s lost your campaign isn’t

hopeless it’s lost your campaign isn’t going to go anywhere so make people feel

going to go anywhere so make people feel

going to go anywhere so make people feel something first and that sets up your

something first and that sets up your

something first and that sets up your campaign for success