how to apply your one word to your business I believe that everybody has
business I believe that everybody has
business I believe that everybody has one word that defines them you have a
one word that defines them you have a
one word that defines them you have a one word biography and if you look
one word biography and if you look
one word biography and if you look across the movies like to watch the
across the movies like to watch the
across the movies like to watch the friends that you have the music you
friends that you have the music you
friends that you have the music you listen to the companies you started or
listen to the companies you started or
listen to the companies you started or work for there’s a common theme across
work for there’s a common theme across
work for there’s a common theme across all of them and when you can find that
all of them and when you can find that
all of them and when you can find that then you can figure out how to be more
then you can figure out how to be more
then you can figure out how to be more successful and live happier so for me
successful and live happier so for me
successful and live happier so for me it’s belief right and so I like books
it’s belief right and so I like books
it’s belief right and so I like books that are about believe people who
that are about believe people who
that are about believe people who believe in themselves are like movies
believe in themselves are like movies
believe in themselves are like movies that are about that that the companies
that are about that that the companies
that are about that that the companies I’ve started about believing in people
I’ve started about believing in people
I’ve started about believing in people now I believe in entrepreneurs and
now I believe in entrepreneurs and
now I believe in entrepreneurs and haven’t found that word it’s easy for me
haven’t found that word it’s easy for me
haven’t found that word it’s easy for me to apply it to my business and help me
to apply it to my business and help me
to apply it to my business and help me grow because all the decisions I make
grow because all the decisions I make
grow because all the decisions I make are about belief right if I’m bringing
are about belief right if I’m bringing
are about belief right if I’m bringing on a new staff member they have to
on a new staff member they have to
on a new staff member they have to believe in entrepreneurs if I’m
believe in entrepreneurs if I’m
believe in entrepreneurs if I’m launching a new project I’m working with
launching a new project I’m working with
launching a new project I’m working with a new corporate client they have to
a new corporate client they have to
a new corporate client they have to believe in entrepreneurs right it’s so
believe in entrepreneurs right it’s so
believe in entrepreneurs right it’s so much easier will you have that word so
much easier will you have that word so
much easier will you have that word so this video comes out of a frustration
this video comes out of a frustration
this video comes out of a frustration with with a newsletter reader so I have
with with a newsletter reader so I have
with with a newsletter reader so I have a newsletter reader named Tony and we’ve
a newsletter reader named Tony and we’ve
a newsletter reader named Tony and we’ve been going back and forth from it for a
been going back and forth from it for a
been going back and forth from it for a week maybe two weeks and I feel for Tony
week maybe two weeks and I feel for Tony
week maybe two weeks and I feel for Tony so Tony has a car rental place you know
so Tony has a car rental place you know
so Tony has a car rental place you know if you’re visiting this town you want to
if you’re visiting this town you want to
if you’re visiting this town you want to go on a trip you can rent his car and
go on a trip you can rent his car and
go on a trip you can rent his car and the problem with Tony’s he’s going up
the problem with Tony’s he’s going up
the problem with Tony’s he’s going up against huge players right you’re going
against huge players right you’re going
against huge players right you’re going against Hertz Alamo budget Enterprise
against Hertz Alamo budget Enterprise
against Hertz Alamo budget Enterprise all of those guys big companies who are
all of those guys big companies who are
all of those guys big companies who are just knocking down the price and Tony is
just knocking down the price and Tony is
just knocking down the price and Tony is like I’m struggling to stand out I’m
like I’m struggling to stand out I’m
like I’m struggling to stand out I’m struggling to compete I don’t know how
struggling to compete I don’t know how
struggling to compete I don’t know how to bring in more clients and so we’re
to bring in more clients and so we’re
to bring in more clients and so we’re going back and forth an email trying to
going back and forth an email trying to
going back and forth an email trying to help him and trying to figure out well
help him and trying to figure out well
help him and trying to figure out well Tony what makes you different and he’s
Tony what makes you different and he’s
Tony what makes you different and he’s talking about well I have a lower price
talking about well I have a lower price
talking about well I have a lower price and I’m open 24 hours a day and you know
and I’m open 24 hours a day and you know
and I’m open 24 hours a day and you know a few benefits first of all you never
a few benefits first of all you never
a few benefits first of all you never want to compete on price as an
want to compete on price as an
want to compete on price as an entrepreneur you never want to compete
entrepreneur you never want to compete
entrepreneur you never want to compete on price it’s going to be a race to the
on price it’s going to be a race to the
on price it’s going to be a race to the bottoms and the squeeze your margins
bottoms and the squeeze your margins
bottoms and the squeeze your margins don’t compete on price finally we got to
don’t compete on price finally we got to
don’t compete on price finally we got to the point where I said Tony what’s your
the point where I said Tony what’s your
the point where I said Tony what’s your one word what’s your one word biography
one word what’s your one word biography
one word what’s your one word biography and he comes back to me with confidence
and he comes back to me with confidence
and he comes back to me with confidence now we’re talking now we have something
now we’re talking now we have something
now we’re talking now we have something that we can build a marketing platform
that we can build a marketing platform
that we can build a marketing platform around and the entire business around so
around and the entire business around so
around and the entire business around so Tony’s no confidence Tony likes to make
Tony’s no confidence Tony likes to make
Tony’s no confidence Tony likes to make his customer
his customer
his customer feel confident he likes to make the
feel confident he likes to make the
feel confident he likes to make the people in his life feel confident he
people in his life feel confident he
people in his life feel confident he can’t help it because that’s who he is
can’t help it because that’s who he is
can’t help it because that’s who he is that’s his one-word confidence so the
that’s his one-word confidence so the
that’s his one-word confidence so the marketing has to be around getting your
marketing has to be around getting your
marketing has to be around getting your customers to feel confident in your
customers to feel confident in your
customers to feel confident in your company and Tony probably already does a
company and Tony probably already does a
company and Tony probably already does a great job of this when he’s talking to
great job of this when he’s talking to
great job of this when he’s talking to people one-on-one he can’t help but it’s
people one-on-one he can’t help but it’s
people one-on-one he can’t help but it’s who he is confidence is his word he
who he is confidence is his word he
who he is confidence is his word he can’t help but be confident and make
can’t help but be confident and make
can’t help but be confident and make people feel confident it’s like me
people feel confident it’s like me
people feel confident it’s like me believe I can’t help but believe in
believe I can’t help but believe in
believe I can’t help but believe in people I can’t help but it’s not a
people I can’t help but it’s not a
people I can’t help but it’s not a marketing thing I just can’t help
marketing thing I just can’t help
marketing thing I just can’t help because it’s who I am and the same
because it’s who I am and the same
because it’s who I am and the same things gonna be for your one word so
things gonna be for your one word so
things gonna be for your one word so Tony’s probably really good at this when
Tony’s probably really good at this when
Tony’s probably really good at this when he’s talking to people the problem is
he’s talking to people the problem is
he’s talking to people the problem is it’s not being reflected in his
it’s not being reflected in his
it’s not being reflected in his marketing material so you look at Tony’s
marketing material so you look at Tony’s
marketing material so you look at Tony’s website Tony’s website doesn’t make me
website Tony’s website doesn’t make me
website Tony’s website doesn’t make me feel confident it looks a little bit
feel confident it looks a little bit
feel confident it looks a little bit amateurish and be the opposite I feel
amateurish and be the opposite I feel
amateurish and be the opposite I feel like maybe this guy is too small and you
like maybe this guy is too small and you
like maybe this guy is too small and you know he doesn’t give me confidence it’s
know he doesn’t give me confidence it’s
know he doesn’t give me confidence it’s the complete opposite of the feeling he
the complete opposite of the feeling he
the complete opposite of the feeling he wants so he’s gonna get on there and
wants so he’s gonna get on there and
wants so he’s gonna get on there and tell his story tell him why confidence
tell his story tell him why confidence
tell his story tell him why confidence is so important to him and tell me all
is so important to him and tell me all
is so important to him and tell me all the ways you’re gonna make me feel
the ways you’re gonna make me feel
the ways you’re gonna make me feel confident so how can you so Tony this is
confident so how can you so Tony this is
confident so how can you so Tony this is your marking right now how can you make
your marking right now how can you make
your marking right now how can you make a buyer make a customer feel confident
a buyer make a customer feel confident
a buyer make a customer feel confident to go with you over a big name brand
to go with you over a big name brand
to go with you over a big name brand because you’re open 24 hours a day
because you’re open 24 hours a day
because you’re open 24 hours a day because you service your cars and you
because you service your cars and you
because you service your cars and you care for them like nobody else does
care for them like nobody else does
care for them like nobody else does because the car is always going to be
because the car is always going to be
because the car is always going to be there when you say it’s gonna be there
there when you say it’s gonna be there
there when you say it’s gonna be there because what think of all the reasons
because what think of all the reasons
because what think of all the reasons great like why will I feel confident
great like why will I feel confident
great like why will I feel confident working with you you have to put that
working with you you have to put that
working with you you have to put that down you have to exude that and
down you have to exude that and
down you have to exude that and everything that you do it’s not about
everything that you do it’s not about
everything that you do it’s not about just dropping flyers off and saying I
just dropping flyers off and saying I
just dropping flyers off and saying I have the lowest cost business so in all
have the lowest cost business so in all
have the lowest cost business so in all of your marketing you have to make
of your marketing you have to make
of your marketing you have to make people feel confident and when you do
people feel confident and when you do
people feel confident and when you do that it does two things okay
that it does two things okay
that it does two things okay does two things one it makes it easy to
does two things one it makes it easy to
does two things one it makes it easy to understand what you do it makes it easy
understand what you do it makes it easy
understand what you do it makes it easy some people value confidence some people
some people value confidence some people
some people value confidence some people don’t some people are just looking for
don’t some people are just looking for
don’t some people are just looking for the cheapest deal some people are just
the cheapest deal some people are just
the cheapest deal some people are just looking to go with Avis because they
looking to go with Avis because they
looking to go with Avis because they have a membership
have a membership
have a membership there and they get their points people
there and they get their points people
there and they get their points people look for different things but the people
look for different things but the people
look for different things but the people who look for confidence will know this
who look for confidence will know this
who look for confidence will know this is the God that I need this is the guy
is the God that I need this is the guy
is the God that I need this is the guy and the second thing it does and makes
and the second thing it does and makes
and the second thing it does and makes it easy for people to talk about you
it easy for people to talk about you
it easy for people to talk about you right if I’m going to go you know send
right if I’m going to go you know send
right if I’m going to go you know send my friend to your city and I know that
my friend to your city and I know that
my friend to your city and I know that they value confidence and you got to
they value confidence and you got to
they value confidence and you got to talk to Tony he’s the guy he’s he’s the
talk to Tony he’s the guy he’s he’s the
talk to Tony he’s the guy he’s he’s the confidence guy you need confidence in
confidence guy you need confidence in
confidence guy you need confidence in your car rental you got to talk to Tony
your car rental you got to talk to Tony
your car rental you got to talk to Tony because right now I don’t know how to
because right now I don’t know how to
because right now I don’t know how to talk about you besides saying hey tony
talk about you besides saying hey tony
talk about you besides saying hey tony is a guy on my newsletter list right you
is a guy on my newsletter list right you
is a guy on my newsletter list right you need to make it easy for people to
need to make it easy for people to
need to make it easy for people to understand what you do and to talk about
understand what you do and to talk about
understand what you do and to talk about you so you’re giving them the word
you so you’re giving them the word
you so you’re giving them the word you’re giving them the feeling and when
you’re giving them the feeling and when
you’re giving them the feeling and when you do that and you apply it to
you do that and you apply it to
you do that and you apply it to everything that you do you apply to your
everything that you do you apply to your
everything that you do you apply to your your marketing apply to your website Bly
your marketing apply to your website Bly
your marketing apply to your website Bly to your brochures you apply to the
to your brochures you apply to the
to your brochures you apply to the people who you bring on your team you
people who you bring on your team you
people who you bring on your team you start making decisions based on
start making decisions based on
start making decisions based on confidence and not only on money then
confidence and not only on money then
confidence and not only on money then your business is gonna take off belief
your business is gonna take off belief
your business is gonna take off belief for those of you watching the video
for those of you watching the video
for those of you watching the video please give it a thumbs up below it
please give it a thumbs up below it
please give it a thumbs up below it always makes me want to do more let me
always makes me want to do more let me
always makes me want to do more let me know you think leave a comment below ask
know you think leave a comment below ask
know you think leave a comment below ask the question the comments and make a
the question the comments and make a
the question the comments and make a video response and subscribe to the
video response and subscribe to the
video response and subscribe to the channel by clicking on my face if you
channel by clicking on my face if you
channel by clicking on my face if you want to see more videos like this and
want to see more videos like this and
want to see more videos like this and Tony I hope that helped let me know I
Tony I hope that helped let me know I
Tony I hope that helped let me know I want to fix this for you I want your
want to fix this for you I want your
want to fix this for you I want your business to take off I will see
business to take off I will see
business to take off I will see everybody soon Cheers
”
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