I kind of stopped the interview because I had to soak that up for a little bit
I had to soak that up for a little bit
I had to soak that up for a little bit and he said Tristan I figured out life
and he said Tristan I figured out life
and he said Tristan I figured out life sit down I’m going to tell you how to
sit down I’m going to tell you how to
sit down I’m going to tell you how to live your life you have no idea how much
live your life you have no idea how much
live your life you have no idea how much of a comparative advantage that is
of a comparative advantage that is
of a comparative advantage that is relative there anyone else
relative there anyone else
relative there anyone else I hate Wall Street I want to get as far
I hate Wall Street I want to get as far
I hate Wall Street I want to get as far away from this place literally and
away from this place literally and
away from this place literally and figuratively as possible but you really
figuratively as possible but you really
figuratively as possible but you really have to like entrench it into the
have to like entrench it into the
have to like entrench it into the culture of the organization this is the
culture of the organization this is the
culture of the organization this is the way it happens right yeah this is real
way it happens right yeah this is real
way it happens right yeah this is real life
life
life number one allows you to identify things
number one allows you to identify things
number one allows you to identify things before anybody else does now Silicon
before anybody else does now Silicon
before anybody else does now Silicon Valley like literally everything just
Valley like literally everything just
Valley like literally everything just moves way slower but I wasn’t gonna be
moves way slower but I wasn’t gonna be
moves way slower but I wasn’t gonna be the best person to do it brand is not
the best person to do it brand is not
the best person to do it brand is not what you say it is it’s what they say it
what you say it is it’s what they say it
what you say it is it’s what they say it is he’s the founder and CEO of Walker &
is he’s the founder and CEO of Walker &
is he’s the founder and CEO of Walker & Company brands he started off as a
Company brands he started off as a
Company brands he started off as a volunteer at Foursquare and was its
volunteer at Foursquare and was its
volunteer at Foursquare and was its director of business development two
director of business development two
director of business development two years later he’s been named Debenhams
years later he’s been named Debenhams
years later he’s been named Debenhams 100 most powerful people list
100 most powerful people list
100 most powerful people list he’s Tristen Walker and here in his top
he’s Tristen Walker and here in his top
he’s Tristen Walker and here in his top 10 rules for success first bit of advice
10 rules for success first bit of advice
10 rules for success first bit of advice came from Tyler Perry the famous
came from Tyler Perry the famous
came from Tyler Perry the famous director kind of movie producer that
director kind of movie producer that
director kind of movie producer that sort of thing right you know about two
sort of thing right you know about two
sort of thing right you know about two years ago I had the good fortune to
years ago I had the good fortune to
years ago I had the good fortune to interview him one on one in three
interview him one on one in three
interview him one on one in three different cities around the country
different cities around the country
different cities around the country where he got to speak about his
where he got to speak about his
where he got to speak about his entrepreneurial story to a bunch of
entrepreneurial story to a bunch of
entrepreneurial story to a bunch of small business owners around the country
small business owners around the country
small business owners around the country and Tyler Perry is like ‘hey you know
and Tyler Perry is like ‘hey you know
and Tyler Perry is like ‘hey you know did his thing he was homeless for a
did his thing he was homeless for a
did his thing he was homeless for a while right now he’s like the
while right now he’s like the
while right now he’s like the highest-paid dude in hollywood right
highest-paid dude in hollywood right
highest-paid dude in hollywood right really fascinating story so you know I’m
really fascinating story so you know I’m
really fascinating story so you know I’m interviewing them one on one start the
interviewing them one on one start the
interviewing them one on one start the Q&A one woman raises her hand stands up
Q&A one woman raises her hand stands up
Q&A one woman raises her hand stands up she says mr. Perry you know we have to
she says mr. Perry you know we have to
she says mr. Perry you know we have to always go through these different trials
always go through these different trials
always go through these different trials and tribulations as entrepreneurs like
and tribulations as entrepreneurs like
and tribulations as entrepreneurs like what keeps you going right how do you
what keeps you going right how do you
what keeps you going right how do you get back up and just go right he said
get back up and just go right he said
get back up and just go right he said the most profound thing that I had ever
the most profound thing that I had ever
the most profound thing that I had ever heard he said the minute he realized
heard he said the minute he realized
heard he said the minute he realized that the trials that you go through
that the trials that you go through
that the trials that you go through right and the blessings you receive are
right and the blessings you receive are
right and the blessings you receive are the exact same thing like that freed him
the exact same thing like that freed him
the exact same thing like that freed him as an entrepreneur right like just think
as an entrepreneur right like just think
as an entrepreneur right like just think about that for a second like it I kind
about that for a second like it I kind
about that for a second like it I kind of stopped the interview because I had
of stopped the interview because I had
of stopped the interview because I had to soak that up for a little bit right
to soak that up for a little bit right
to soak that up for a little bit right like every single kind of trial
like every single kind of trial
like every single kind of trial tribulation all that stuff that you go
tribulation all that stuff that you go
tribulation all that stuff that you go through it’s just a lesson right and
through it’s just a lesson right and
through it’s just a lesson right and that lesson is just an inherent blessing
that lesson is just an inherent blessing
that lesson is just an inherent blessing right so as entrepreneurs like this
right so as entrepreneurs like this
right so as entrepreneurs like this entrepreneur thing is hard right like at
entrepreneur thing is hard right like at
entrepreneur thing is hard right like at times it’s a
times it’s a
times it’s a at times it sucks right and I’ve been
at times it sucks right and I’ve been
at times it sucks right and I’ve been very blessed and fortunate to have
very blessed and fortunate to have
very blessed and fortunate to have really good opportunities but it’s very
really good opportunities but it’s very
really good opportunities but it’s very very hard right and you don’t want to
very hard right and you don’t want to
very hard right and you don’t want to stress yourself out unnecessarily and
stress yourself out unnecessarily and
stress yourself out unnecessarily and what that lesson taught me was that I
what that lesson taught me was that I
what that lesson taught me was that I didn’t have to be as stressed out right
didn’t have to be as stressed out right
didn’t have to be as stressed out right like I’m going to go through these
like I’m going to go through these
like I’m going to go through these issues
issues
issues they’re just lessons let me treat that
they’re just lessons let me treat that
they’re just lessons let me treat that as a blessing we’re going to move right
as a blessing we’re going to move right
as a blessing we’re going to move right and a lot of folks look at me when I
and a lot of folks look at me when I
and a lot of folks look at me when I start this company like Tristan you’re
start this company like Tristan you’re
start this company like Tristan you’re way more calm than he should be and it’s
way more calm than he should be and it’s
way more calm than he should be and it’s like yeah because I fundamentally
like yeah because I fundamentally
like yeah because I fundamentally understand this lesson that I learned
understand this lesson that I learned
understand this lesson that I learned when I was at Lehman Brothers and
when I was at Lehman Brothers and
when I was at Lehman Brothers and working in finance
working in finance
working in finance there’s a gentleman his name was Bill
there’s a gentleman his name was Bill
there’s a gentleman his name was Bill lighten and he was a managing director
lighten and he was a managing director
lighten and he was a managing director african-american most senior guy at the
african-american most senior guy at the
african-american most senior guy at the firm and call me in his office one day
firm and call me in his office one day
firm and call me in his office one day and he said Tristan I figured out life
and he said Tristan I figured out life
and he said Tristan I figured out life sit down I’m going to tell you how to
sit down I’m going to tell you how to
sit down I’m going to tell you how to live your life like all right tell me
live your life like all right tell me
live your life like all right tell me Bill
Bill
Bill he said Tristan you want to spend the
he said Tristan you want to spend the
he said Tristan you want to spend the first third of your life learning right
first third of your life learning right
first third of your life learning right the second third of your life earning
the second third of your life earning
the second third of your life earning and the last third returning right now
and the last third returning right now
and the last third returning right now here’s a guy he left Yale when he was 20
here’s a guy he left Yale when he was 20
here’s a guy he left Yale when he was 20 he started working on Wall Street the
he started working on Wall Street the
he started working on Wall Street the day he turned 40 he quit he could have
day he turned 40 he quit he could have
day he turned 40 he quit he could have been way more successful a quiet way
been way more successful a quiet way
been way more successful a quiet way more wealth but now he’s dedicating his
more wealth but now he’s dedicating his
more wealth but now he’s dedicating his entire life to philanthropic efforts
entire life to philanthropic efforts
entire life to philanthropic efforts right and the reason he kind of ordered
right and the reason he kind of ordered
right and the reason he kind of ordered it in that way he said too many people
it in that way he said too many people
it in that way he said too many people try and put the returning thing before
try and put the returning thing before
try and put the returning thing before the earning thing which prevents them
the earning thing which prevents them
the earning thing which prevents them from scaling their returning efforts
from scaling their returning efforts
from scaling their returning efforts when I think about my career you know I
when I think about my career you know I
when I think about my career you know I say I talk about wealth a little bit
say I talk about wealth a little bit
say I talk about wealth a little bit facetiously but you know it’s a means to
facetiously but you know it’s a means to
facetiously but you know it’s a means to that very end right so I think you know
that very end right so I think you know
that very end right so I think you know I’ve done the learning thing and I
I’ve done the learning thing and I
I’ve done the learning thing and I continue to how do I shorten the earning
continue to how do I shorten the earning
continue to how do I shorten the earning thing to maximize my ability to return
thing to maximize my ability to return
thing to maximize my ability to return and give back to the community if I was
and give back to the community if I was
and give back to the community if I was going to dedicate the next ten plus
going to dedicate the next ten plus
going to dedicate the next ten plus years of my life to anything I wanted to
years of my life to anything I wanted to
years of my life to anything I wanted to fundamentally feel like I was the best
fundamentally feel like I was the best
fundamentally feel like I was the best person in the world to solve that
person in the world to solve that
person in the world to solve that problem right when you look at like a
problem right when you look at like a
problem right when you look at like a lot of entrepreneurs that either you’re
lot of entrepreneurs that either you’re
lot of entrepreneurs that either you’re inspired by certainly for me that this
inspired by certainly for me that this
inspired by certainly for me that this one thing about him that was that kind
one thing about him that was that kind
one thing about him that was that kind of carried with each one they had this
of carried with each one they had this
of carried with each one they had this unique authenticity to the thing that
unique authenticity to the thing that
unique authenticity to the thing that they were trying to build right and one
they were trying to build right and one
they were trying to build right and one thing that you’ll realize if any you
thing that you’ll realize if any you
thing that you’ll realize if any you kind of want to become entrepreneurs
kind of want to become entrepreneurs
kind of want to become entrepreneurs like you have no idea how much of a
like you have no idea how much of a
like you have no idea how much of a comparative advantage that it is
comparative advantage that it is
comparative advantage that it is relative to anyone else right there are
relative to anyone else right there are
relative to anyone else right there are a lot of entrepreneurs that are
a lot of entrepreneurs that are
a lot of entrepreneurs that are entrepreneurs for the sake of being
entrepreneurs for the sake of being
entrepreneurs for the sake of being entrepreneurs right but once you have
entrepreneurs right but once you have
entrepreneurs right but once you have that authenticity you
that authenticity you
that authenticity you it’s very very hard to lose right after
it’s very very hard to lose right after
it’s very very hard to lose right after I left University I was working on Wall
I left University I was working on Wall
I left University I was working on Wall Street I was an oil trader on Wall
Street I was an oil trader on Wall
Street I was an oil trader on Wall Street for two years hated it it was the
Street for two years hated it it was the
Street for two years hated it it was the worst experience of my entire life I was
worst experience of my entire life I was
worst experience of my entire life I was the victim of bad culture and knew I
the victim of bad culture and knew I
the victim of bad culture and knew I wanted to be creative a great one and
wanted to be creative a great one and
wanted to be creative a great one and when I was growing up I realized I had
when I was growing up I realized I had
when I was growing up I realized I had one goal in life right and that was to
one goal in life right and that was to
one goal in life right and that was to get as wealthy as possible as quickly as
get as wealthy as possible as quickly as
get as wealthy as possible as quickly as possible and I realized that there are
possible and I realized that there are
possible and I realized that there are three ways that you’re honest about I’m
three ways that you’re honest about I’m
three ways that you’re honest about I’m very real about that there are three
very real about that there are three
very real about that there are three ways to do it the first was to be an
ways to do it the first was to be an
ways to do it the first was to be an actor an athlete that didn’t work out
actor an athlete that didn’t work out
actor an athlete that didn’t work out for me at all
for me at all
for me at all the second way was the work on Wall
the second way was the work on Wall
the second way was the work on Wall Street hated it and I said damn I’ve
Street hated it and I said damn I’ve
Street hated it and I said damn I’ve already exhausted two of the three the
already exhausted two of the three the
already exhausted two of the three the last one was entrepreneurship and the
last one was entrepreneurship and the
last one was entrepreneurship and the day I came to that realization I said
day I came to that realization I said
day I came to that realization I said you know I hate Wall Street I wanna get
you know I hate Wall Street I wanna get
you know I hate Wall Street I wanna get as far away from this place literally
as far away from this place literally
as far away from this place literally and figuratively as possible there’s a
and figuratively as possible there’s a
and figuratively as possible there’s a school called Stanford I think it’s well
school called Stanford I think it’s well
school called Stanford I think it’s well known for entrepreneurship I didn’t
known for entrepreneurship I didn’t
known for entrepreneurship I didn’t really know what that meant let me apply
really know what that meant let me apply
really know what that meant let me apply and fortunately I got in and it wasn’t
and fortunately I got in and it wasn’t
and fortunately I got in and it wasn’t until literally I got out in August of
until literally I got out in August of
until literally I got out in August of 2000 or 2008 that I saw other 24 year
2000 or 2008 that I saw other 24 year
2000 or 2008 that I saw other 24 year olds not only making millions of dollars
olds not only making millions of dollars
olds not only making millions of dollars but fundamentally changing the world and
but fundamentally changing the world and
but fundamentally changing the world and I knew I wanted to be a part of that and
I knew I wanted to be a part of that and
I knew I wanted to be a part of that and kind of the rest is history at that
kind of the rest is history at that
kind of the rest is history at that point so how does the how do I ensure at
point so how does the how do I ensure at
point so how does the how do I ensure at least as a company kind of grows and
least as a company kind of grows and
least as a company kind of grows and scales that the vision is kind of passed
scales that the vision is kind of passed
scales that the vision is kind of passed on for kind of new employees that’s
on for kind of new employees that’s
on for kind of new employees that’s right so it also starts with like values
right so it also starts with like values
right so it also starts with like values we have for the organization right so we
we have for the organization right so we
we have for the organization right so we say here are things that we all agree
say here are things that we all agree
say here are things that we all agree are important right we got to be
are important right we got to be
are important right we got to be inspired by our employees we’ve got to
inspired by our employees we’ve got to
inspired by our employees we’ve got to have respect for each other we got to
have respect for each other we got to
have respect for each other we got to have the courage to do daring things
have the courage to do daring things
have the courage to do daring things right we got a practice good judgment
right we got a practice good judgment
right we got a practice good judgment like wellness is an important thing in
like wellness is an important thing in
like wellness is an important thing in loyalty right now a lot of people always
loyalty right now a lot of people always
loyalty right now a lot of people always talk about like all these values that
talk about like all these values that
talk about like all these values that our companies and they feel fluffy and
our companies and they feel fluffy and
our companies and they feel fluffy and all that stuff right but you really have
all that stuff right but you really have
all that stuff right but you really have to like entrench it into the culture of
to like entrench it into the culture of
to like entrench it into the culture of the organization you know that’s how we
the organization you know that’s how we
the organization you know that’s how we recruit right so you know when we
recruit right so you know when we
recruit right so you know when we actually recruit a candidate we will
actually recruit a candidate we will
actually recruit a candidate we will kind of base our judgment on that
kind of base our judgment on that
kind of base our judgment on that candidate based on those values right
candidate based on those values right
candidate based on those values right every single new employee that comes in
every single new employee that comes in
every single new employee that comes in they’re gonna have to learn those values
they’re gonna have to learn those values
they’re gonna have to learn those values like that’s just like one of the very
like that’s just like one of the very
like that’s just like one of the very many types of ways that we do it but you
many types of ways that we do it but you
many types of ways that we do it but you have to put it in the processes of how
have to put it in the processes of how
have to put it in the processes of how the organization operates the
the organization operates the
the organization operates the the hardest job that I have a CEO is
the hardest job that I have a CEO is
the hardest job that I have a CEO is blending or finding the right balance
blending or finding the right balance
blending or finding the right balance between like empathy and and realism I
between like empathy and and realism I
between like empathy and and realism I guess what I mean by that is you know I
guess what I mean by that is you know I
guess what I mean by that is you know I have a few or a bunch of employees who
have a few or a bunch of employees who
have a few or a bunch of employees who work me who haven’t been at startups
work me who haven’t been at startups
work me who haven’t been at startups this early you know don’t necessarily
this early you know don’t necessarily
this early you know don’t necessarily kind of understand things break all the
kind of understand things break all the
kind of understand things break all the time and that sort of thing but you have
time and that sort of thing but you have
time and that sort of thing but you have to be empathetic about it because you
to be empathetic about it because you
to be empathetic about it because you don’t want them to give up but you have
don’t want them to give up but you have
don’t want them to give up but you have to kind of offer a harsh dose of realism
to kind of offer a harsh dose of realism
to kind of offer a harsh dose of realism like this is the way it happens right
like this is the way it happens right
like this is the way it happens right yeah this is real life so that’s
yeah this is real life so that’s
yeah this is real life so that’s something that I’ve never had to really
something that I’ve never had to really
something that I’ve never had to really balance before because I was just
balance before because I was just
balance before because I was just playing business yeah right now I’m
playing business yeah right now I’m
playing business yeah right now I’m playing with folks livelihood right
playing with folks livelihood right
playing with folks livelihood right their children’s health insurance right
their children’s health insurance right
their children’s health insurance right yeah um you know I have to think about
yeah um you know I have to think about
yeah um you know I have to think about things that I would have never thought
things that I would have never thought
things that I would have never thought so this is the hardest job I’ve ever had
so this is the hardest job I’ve ever had
so this is the hardest job I’ve ever had in my entire life right what’s the most
in my entire life right what’s the most
in my entire life right what’s the most rewarding and one thing that I tell a
rewarding and one thing that I tell a
rewarding and one thing that I tell a lot of folks who come to me and ask me
lot of folks who come to me and ask me
lot of folks who come to me and ask me these questions right like how do I know
these questions right like how do I know
these questions right like how do I know which company I want to work for or you
which company I want to work for or you
which company I want to work for or you know how do I know what startup to
know how do I know what startup to
know how do I know what startup to create I just tell them like look at
create I just tell them like look at
create I just tell them like look at their phones right and you’d be amazed
their phones right and you’d be amazed
their phones right and you’d be amazed by even on that like first page of your
by even on that like first page of your
by even on that like first page of your phone the types of things that you use
phone the types of things that you use
phone the types of things that you use that other people do not and you start
that other people do not and you start
that other people do not and you start to get a very clear picture about like
to get a very clear picture about like
to get a very clear picture about like what’s your most passionate about and
what’s your most passionate about and
what’s your most passionate about and what you have a view on that other
what you have a view on that other
what you have a view on that other people do not right and the reason why
people do not right and the reason why
people do not right and the reason why that’s so important is because number
that’s so important is because number
that’s so important is because number one allows you to identify things before
one allows you to identify things before
one allows you to identify things before anybody else does which allows you to be
anybody else does which allows you to be
anybody else does which allows you to be introduced to those companies at times
introduced to those companies at times
introduced to those companies at times when no one else is trying to compete
when no one else is trying to compete
when no one else is trying to compete for those same roles right and I’ve been
for those same roles right and I’ve been
for those same roles right and I’ve been very very lucky to be able to find those
very very lucky to be able to find those
very very lucky to be able to find those things as a result of that so you know
things as a result of that so you know
things as a result of that so you know think about things you already use and
think about things you already use and
think about things you already use and the things that actually make your life
the things that actually make your life
the things that actually make your life better do you feel like growing up in
better do you feel like growing up in
better do you feel like growing up in projects gave you a certain edge as an
projects gave you a certain edge as an
projects gave you a certain edge as an entrepreneur others don’t have yeah yeah
entrepreneur others don’t have yeah yeah
entrepreneur others don’t have yeah yeah especially in Silicon Valley I feel like
especially in Silicon Valley I feel like
especially in Silicon Valley I feel like folks just don’t have as much hustle as
folks just don’t have as much hustle as
folks just don’t have as much hustle as I kind of was raised with you know when
I kind of was raised with you know when
I kind of was raised with you know when I moved out there for the first time it
I moved out there for the first time it
I moved out there for the first time it just felt like everything was moving way
just felt like everything was moving way
just felt like everything was moving way slower right and I think you know the
slower right and I think you know the
slower right and I think you know the way that I articulated once I got the
way that I articulated once I got the
way that I articulated once I got the Business School someone told me this
Business School someone told me this
Business School someone told me this that really stuck with me for a long
that really stuck with me for a long
that really stuck with me for a long time
time
time you said Tristan while a lot of your
you said Tristan while a lot of your
you said Tristan while a lot of your classmates are willing to ask why five
classmates are willing to ask why five
classmates are willing to ask why five times you’re always willing to ask
times you’re always willing to ask
times you’re always willing to ask six times right and that hustle was
six times right and that hustle was
six times right and that hustle was really kind of ingrained in me from the
really kind of ingrained in me from the
really kind of ingrained in me from the very beginning
very beginning
very beginning so now Silicon Valley like literally
so now Silicon Valley like literally
so now Silicon Valley like literally everything just moves way slower and I
everything just moves way slower and I
everything just moves way slower and I don’t know what it is but I think it was
don’t know what it is but I think it was
don’t know what it is but I think it was an important part of like Who I am now
an important part of like Who I am now
an important part of like Who I am now as an entrepreneur for sure how did you
as an entrepreneur for sure how did you
as an entrepreneur for sure how did you get to how did you come to Walker and
get to how did you come to Walker and
get to how did you come to Walker and company and the bevels planning product
company and the bevels planning product
company and the bevels planning product yeah so when I left
yeah so when I left
yeah so when I left Foursquare I joined in recent Horowitz
Foursquare I joined in recent Horowitz
Foursquare I joined in recent Horowitz as an entrepreneur it’s there you know
as an entrepreneur it’s there you know
as an entrepreneur it’s there you know been Haaretz at the time said comes to
been Haaretz at the time said comes to
been Haaretz at the time said comes to nine months with us to figure out what
nine months with us to figure out what
nine months with us to figure out what you want to do I spent all nine months
you want to do I spent all nine months
you want to do I spent all nine months there and I spent the first seven months
there and I spent the first seven months
there and I spent the first seven months there wasting their time right just
there wasting their time right just
there wasting their time right just chasing things that I wasn’t uniquely
chasing things that I wasn’t uniquely
chasing things that I wasn’t uniquely qualified to do they were ambitious but
qualified to do they were ambitious but
qualified to do they were ambitious but I wasn’t going to be the best person to
I wasn’t going to be the best person to
I wasn’t going to be the best person to do it I said if I’m going to dedicate
do it I said if I’m going to dedicate
do it I said if I’m going to dedicate the next twenty plus years of my life to
the next twenty plus years of my life to
the next twenty plus years of my life to anything I wanted to fundamentally feel
anything I wanted to fundamentally feel
anything I wanted to fundamentally feel like I was the best person in the world
like I was the best person in the world
like I was the best person in the world to solve said problem yeah and it hit me
to solve said problem yeah and it hit me
to solve said problem yeah and it hit me seven months later and then would always
seven months later and then would always
seven months later and then would always from the kind of Peter teal school of
from the kind of Peter teal school of
from the kind of Peter teal school of thought he’d always encouraged me to
thought he’d always encouraged me to
thought he’d always encouraged me to think of the one thing that you believe
think of the one thing that you believe
think of the one thing that you believe that few people in the world believe and
that few people in the world believe and
that few people in the world believe and I had two the first really pertaining
I had two the first really pertaining
I had two the first really pertaining the culture right I had this fundamental
the culture right I had this fundamental
the culture right I had this fundamental belief that all global cultures led by
belief that all global cultures led by
belief that all global cultures led by American culture which is led by black
American culture which is led by black
American culture which is led by black culture in the u.s. if you think about
culture in the u.s. if you think about
culture in the u.s. if you think about food and music and dance etc and a big
food and music and dance etc and a big
food and music and dance etc and a big frustration of mine is my living in the
frustration of mine is my living in the
frustration of mine is my living in the earliest adopting of region in the world
earliest adopting of region in the world
earliest adopting of region in the world and it’s knowing very little about the
and it’s knowing very little about the
and it’s knowing very little about the earliest adopting culture that discord
earliest adopting culture that discord
earliest adopting culture that discord makes zero sense to me and in the second
makes zero sense to me and in the second
makes zero sense to me and in the second view of the world that I had pertain to
view of the world that I had pertain to
view of the world that I had pertain to health and beauty consumer packaged
health and beauty consumer packaged
health and beauty consumer packaged goods companies I think they’re all
goods companies I think they’re all
goods companies I think they’re all doomed for all types of business model
doomed for all types of business model
doomed for all types of business model and structural reasons but you know I
and structural reasons but you know I
and structural reasons but you know I always talk about my experience of going
always talk about my experience of going
always talk about my experience of going to these retailers going to some shelf
to these retailers going to some shelf
to these retailers going to some shelf that has some dirty outdated packaging
that has some dirty outdated packaging
that has some dirty outdated packaging that hasn’t been updated for decades
that hasn’t been updated for decades
that hasn’t been updated for decades right and it’s a second-class citizen
right and it’s a second-class citizen
right and it’s a second-class citizen experience that this community shouldn’t
experience that this community shouldn’t
experience that this community shouldn’t have right and you loop in Latino and
have right and you loop in Latino and
have right and you loop in Latino and Asian folks as well you know we’re the
Asian folks as well you know we’re the
Asian folks as well you know we’re the majority the country in twenty thirty
majority the country in twenty thirty
majority the country in twenty thirty years let alone the majority of the
years let alone the majority of the
years let alone the majority of the world and we still have the second-class
world and we still have the second-class
world and we still have the second-class citizen experience so I felt that there
citizen experience so I felt that there
citizen experience so I felt that there was an amazing opportunity to put those
was an amazing opportunity to put those
was an amazing opportunity to put those two views of the world together to build
two views of the world together to build
two views of the world together to build a very special health and beauty
a very special health and beauty
a very special health and beauty products company focused uniquely under
products company focused uniquely under
products company focused uniquely under needs of people of color and leverage
needs of people of color and leverage
needs of people of color and leverage everything that I’ve learned in Silicon
everything that I’ve learned in Silicon
everything that I’ve learned in Silicon Valley to really reimagine the build-out
Valley to really reimagine the build-out
Valley to really reimagine the build-out of
of
of kind of next-generation consumer
kind of next-generation consumer
kind of next-generation consumer packaged goods company I got some advice
packaged goods company I got some advice
packaged goods company I got some advice a couple years ago from a marketing
a couple years ago from a marketing
a couple years ago from a marketing executive and then stuck with me for a
executive and then stuck with me for a
executive and then stuck with me for a long time and this kind of relates to
long time and this kind of relates to
long time and this kind of relates to personal brand or you know your company
personal brand or you know your company
personal brand or you know your company or whatever you said Tristan brand is
or whatever you said Tristan brand is
or whatever you said Tristan brand is not what you say it is it’s what they
not what you say it is it’s what they
not what you say it is it’s what they say it is right and the minute you
say it is right and the minute you
say it is right and the minute you realize that you start to really
realize that you start to really
realize that you start to really understand the importance of the thing
understand the importance of the thing
understand the importance of the thing that you’re trying to build right you
that you’re trying to build right you
that you’re trying to build right you know when it comes to like personal
know when it comes to like personal
know when it comes to like personal brand like him whether it be a Twitter
brand like him whether it be a Twitter
brand like him whether it be a Twitter Facebook all that stuff like I’m pretty
Facebook all that stuff like I’m pretty
Facebook all that stuff like I’m pretty ridiculous if you’re following me on all
ridiculous if you’re following me on all
ridiculous if you’re following me on all these services like I apologize because
these services like I apologize because
these services like I apologize because I’m pretty I’m pretty heavy on every
I’m pretty I’m pretty heavy on every
I’m pretty I’m pretty heavy on every single one of them but it’s only because
single one of them but it’s only because
single one of them but it’s only because I care so much about you know my own
I care so much about you know my own
I care so much about you know my own personal story and no one else should be
personal story and no one else should be
personal story and no one else should be telling my story right and the thing
telling my story right and the thing
telling my story right and the thing that a lot of folks really don’t get
that a lot of folks really don’t get
that a lot of folks really don’t get about brand is that sometimes it’s okay
about brand is that sometimes it’s okay
about brand is that sometimes it’s okay for people to be a jerk if you’re
for people to be a jerk if you’re
for people to be a jerk if you’re consistently a jerk that’s cool right if
consistently a jerk that’s cool right if
consistently a jerk that’s cool right if you’re consistently nice that’s cool
you’re consistently nice that’s cool
you’re consistently nice that’s cool where the problems happen is when you
where the problems happen is when you
where the problems happen is when you kind of break from that consistency
kind of break from that consistency
kind of break from that consistency right so as long as you understand that
right so as long as you understand that
right so as long as you understand that like brand is what you like what other
like brand is what you like what other
like brand is what you like what other people say it is that allows you to kind
people say it is that allows you to kind
people say it is that allows you to kind of manage your own your own right and
of manage your own your own right and
of manage your own your own right and like that has stuck with me for a really
like that has stuck with me for a really
like that has stuck with me for a really really long time and I think as
really long time and I think as
really long time and I think as benefitted not only just me but my
benefitted not only just me but my
benefitted not only just me but my company and every company that I kind of
company and every company that I kind of
company and every company that I kind of create from here on I’d love to drill
create from here on I’d love to drill
create from here on I’d love to drill down on that and I think that’s really
down on that and I think that’s really
down on that and I think that’s really interesting especially we’ve got a room
interesting especially we’ve got a room
interesting especially we’ve got a room full of lots of young people who
full of lots of young people who
full of lots of young people who probably have a primordial brand at this
probably have a primordial brand at this
probably have a primordial brand at this point right at what age should people
point right at what age should people
point right at what age should people start thinking about their brand is this
start thinking about their brand is this
start thinking about their brand is this something you know when you’re a little
something you know when you’re a little
something you know when you’re a little kid you start thinking about this is it
kid you start thinking about this is it
kid you start thinking about this is it when you get in the professional world
when you get in the professional world
when you get in the professional world at what point and how do you really
at what point and how do you really
at what point and how do you really start crafting it well I mean it’s
start crafting it well I mean it’s
start crafting it well I mean it’s become different for me right because I
become different for me right because I
become different for me right because I mean things like Twitter didn’t exist
mean things like Twitter didn’t exist
mean things like Twitter didn’t exist ten years ago right you know now your
ten years ago right you know now your
ten years ago right you know now your brand is public right everyone’s talking
brand is public right everyone’s talking
brand is public right everyone’s talking about it
about it
about it you know might think that people aren’t
you know might think that people aren’t
you know might think that people aren’t talking about you but they probably are
talking about you but they probably are
talking about you but they probably are right like they’re haters everywhere
right like they’re haters everywhere
right like they’re haters everywhere right you know people will care enough
right you know people will care enough
right you know people will care enough about other people to be able to like
about other people to be able to like
about other people to be able to like try and bring them down right so as long
try and bring them down right so as long
try and bring them down right so as long as yeah and maybe that’s an inherent
as yeah and maybe that’s an inherent
as yeah and maybe that’s an inherent cynicism right about everyone but I
cynicism right about everyone but I
cynicism right about everyone but I believe it to be true so now we’re in a
believe it to be true so now we’re in a
believe it to be true so now we’re in a world where kind of your life is public
world where kind of your life is public
world where kind of your life is public you better take control of it before
you better take control of it before
you better take control of it before someone else does right so you know as
someone else does right so you know as
someone else does right so you know as early as you have the ability to control
early as you have the ability to control
early as you have the ability to control your own personal brand publicly online
your own personal brand publicly online
your own personal brand publicly online I think you should be doing it thank you
I think you should be doing it thank you
I think you should be doing it thank you so much for watching I made this video
so much for watching I made this video
so much for watching I made this video because Mike P asked me to so if there’s
because Mike P asked me to so if there’s
because Mike P asked me to so if there’s a famous entrepreneur that you aren’t
a famous entrepreneur that you aren’t
a famous entrepreneur that you aren’t going to profile next leave in the
going to profile next leave in the
going to profile next leave in the comments below and I’ll see what I can
comments below and I’ll see what I can
comments below and I’ll see what I can do I’d also love to know which of
do I’d also love to know which of
do I’d also love to know which of Tristan Walker’s top ten rules hit you
Tristan Walker’s top ten rules hit you
Tristan Walker’s top ten rules hit you the hardest meant the most to you
the hardest meant the most to you
the hardest meant the most to you leave it in the comments and I’ll join
leave it in the comments and I’ll join
leave it in the comments and I’ll join the discussion thank you so much for
the discussion thank you so much for
the discussion thank you so much for watching you can you to believe and I’ll
watching you can you to believe and I’ll
watching you can you to believe and I’ll see you soon
”
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