he’s the world’s most famous performance coach he’s advised everyone from Bill
coach he’s advised everyone from Bill
coach he’s advised everyone from Bill Clinton to Serena Williams from Leonardo
Clinton to Serena Williams from Leonardo
Clinton to Serena Williams from Leonardo DiCaprio to Oprah his live arena event
DiCaprio to Oprah his live arena event
DiCaprio to Oprah his live arena event sellout months in advance mentor me Tony
sellout months in advance mentor me Tony
sellout months in advance mentor me Tony I don’t wanna come threat of anybody
I don’t wanna come threat of anybody
I don’t wanna come threat of anybody that work with the successful financial
that work with the successful financial
that work with the successful financial athletes people in politics it’s hunger
athletes people in politics it’s hunger
athletes people in politics it’s hunger you know you and I both know
you know you and I both know
you know you and I both know intelligence is brick dam valuable tool
intelligence is brick dam valuable tool
intelligence is brick dam valuable tool but there are a lot of very smart people
but there are a lot of very smart people
but there are a lot of very smart people or can’t fight their way out of a paper
or can’t fight their way out of a paper
or can’t fight their way out of a paper bag and then when you find somebody has
bag and then when you find somebody has
bag and then when you find somebody has that Hunger the hunger that doesn’t go
that Hunger the hunger that doesn’t go
that Hunger the hunger that doesn’t go away that hunger to be more to do more
away that hunger to be more to do more
away that hunger to be more to do more to give more that hunger that never ends
to give more that hunger that never ends
to give more that hunger that never ends you know that’s how you get these people
you know that’s how you get these people
you know that’s how you get these people that are the best in the world at
that are the best in the world at
that are the best in the world at whatever they do and so if you can I
whatever they do and so if you can I
whatever they do and so if you can I think everybody has that hunger but for
think everybody has that hunger but for
think everybody has that hunger but for some people it’s been asleep for a long
some people it’s been asleep for a long
some people it’s been asleep for a long time because they’re afraid they’re
time because they’re afraid they’re
time because they’re afraid they’re afraid that I’m gonna get hungry I’m
afraid that I’m gonna get hungry I’m
afraid that I’m gonna get hungry I’m gonna try I’m gonna fail and so it’s
gonna try I’m gonna fail and so it’s
gonna try I’m gonna fail and so it’s human nature to protect yourself from
human nature to protect yourself from
human nature to protect yourself from the fear by just lowering your
the fear by just lowering your
the fear by just lowering your expectations but one things I’ve learned
expectations but one things I’ve learned
expectations but one things I’ve learned is you get what you tolerate you get
is you get what you tolerate you get
is you get what you tolerate you get what you tolerate yourself you get rid
what you tolerate yourself you get rid
what you tolerate yourself you get rid you tolerate in your life and sooner or
you tolerate in your life and sooner or
you tolerate in your life and sooner or later we sometimes hit a point we say
later we sometimes hit a point we say
later we sometimes hit a point we say not another day another hour this is
not another day another hour this is
not another day another hour this is done I’m not walking this way I’m not
done I’m not walking this way I’m not
done I’m not walking this way I’m not talking this way I’m not living this way
talking this way I’m not living this way
talking this way I’m not living this way I’m not gonna be in this relationship
I’m not gonna be in this relationship
I’m not gonna be in this relationship anymore I’m gonna change it and when
anymore I’m gonna change it and when
anymore I’m gonna change it and when people do that that’s the beginning of a
people do that that’s the beginning of a
people do that that’s the beginning of a breakthrough the failure is part of life
breakthrough the failure is part of life
breakthrough the failure is part of life I mean the difference for me though is I
I mean the difference for me though is I
I mean the difference for me though is I like a failure as a stepping stone to
like a failure as a stepping stone to
like a failure as a stepping stone to success it’s a speed bump I know I’m
success it’s a speed bump I know I’m
success it’s a speed bump I know I’m gonna fail but it’s not failure if you
gonna fail but it’s not failure if you
gonna fail but it’s not failure if you learn something and so gosh I’ve made so
learn something and so gosh I’ve made so
learn something and so gosh I’ve made so many mistakes I’ve screwed so many
many mistakes I’ve screwed so many
many mistakes I’ve screwed so many things up but every time I do it just
things up but every time I do it just
things up but every time I do it just becomes it becomes a way for me to
becomes it becomes a way for me to
becomes it becomes a way for me to explain to someone else what it takes
explain to someone else what it takes
explain to someone else what it takes you know it’s like here’s what I’ve done
you know it’s like here’s what I’ve done
you know it’s like here’s what I’ve done I think I have the ability influence
I think I have the ability influence
I think I have the ability influence people because I talk about my failures
people because I talk about my failures
people because I talk about my failures I talk about all the things that messed
I talk about all the things that messed
I talk about all the things that messed me up but I show people that didn’t let
me up but I show people that didn’t let
me up but I show people that didn’t let it stop me and you only to stop you and
it stop me and you only to stop you and
it stop me and you only to stop you and I think I think that’s really the secret
I think I think that’s really the secret
I think I think that’s really the secret matter and if everything you touch was
matter and if everything you touch was
matter and if everything you touch was successful
successful
successful first of all you got to relate to people
first of all you got to relate to people
first of all you got to relate to people as much and also its be total bull and
as much and also its be total bull and
as much and also its be total bull and everyone know it’s both and also you’d
everyone know it’s both and also you’d
everyone know it’s both and also you’d be bored silly I mean think about it if
be bored silly I mean think about it if
be bored silly I mean think about it if you just said I want this to happen I
you just said I want this to happen I
you just said I want this to happen I want this to happen you know people
want this to happen you know people
want this to happen you know people don’t value it they don’t fight for you
don’t value it they don’t fight for you
don’t value it they don’t fight for you know it’s like you see kids sometimes in
know it’s like you see kids sometimes in
know it’s like you see kids sometimes in it you know your parents will say you’re
it you know your parents will say you’re
it you know your parents will say you’re not gonna value this if you don’t work
not gonna value this if you don’t work
not gonna value this if you don’t work for it and your kid going oh well you
for it and your kid going oh well you
for it and your kid going oh well you just give it to me
just give it to me
just give it to me but it’s true you know about things
but it’s true you know about things
but it’s true you know about things we’ve worked the hardest for we value
we’ve worked the hardest for we value
we’ve worked the hardest for we value the most so I think you know the purpose
the most so I think you know the purpose
the most so I think you know the purpose of the goal is not getting it anyway the
of the goal is not getting it anyway the
of the goal is not getting it anyway the purpose of goal you know is what who you
purpose of goal you know is what who you
purpose of goal you know is what who you become
become
become well you becomes gonna make you happier
well you becomes gonna make you happier
well you becomes gonna make you happier it’s gonna make you sad so I’m not
it’s gonna make you sad so I’m not
it’s gonna make you sad so I’m not looking for an effortless approach
looking for an effortless approach
looking for an effortless approach there’s no such thing
there’s no such thing
there’s no such thing so Tony one of the critics actually that
so Tony one of the critics actually that
so Tony one of the critics actually that I once met said yeah Tony’s techniques
I once met said yeah Tony’s techniques
I once met said yeah Tony’s techniques they were great for about a year and a
they were great for about a year and a
they were great for about a year and a half and then they wore off what do you
half and then they wore off what do you
half and then they wore off what do you say to that
say to that
say to that it’s real simple if you don’t work out
it’s real simple if you don’t work out
it’s real simple if you don’t work out you don’t get up you don’t get a muscle
you don’t get up you don’t get a muscle
you don’t get up you don’t get a muscle right so I always tell people this is
right so I always tell people this is
right so I always tell people this is there’s a daily practice like priming if
there’s a daily practice like priming if
there’s a daily practice like priming if you don’t do that if you get up and you
you don’t do that if you get up and you
you don’t do that if you get up and you just have no discipline whatsoever you
just have no discipline whatsoever you
just have no discipline whatsoever you get no value of anything your diets
get no value of anything your diets
get no value of anything your diets don’t work when you don’t do them
don’t work when you don’t do them
don’t work when you don’t do them exercise doesn’t work when you don’t do
exercise doesn’t work when you don’t do
exercise doesn’t work when you don’t do them but most people have some
them but most people have some
them but most people have some experiences that they want to shift and
experiences that they want to shift and
experiences that they want to shift and once you shift those things your whole
once you shift those things your whole
once you shift those things your whole life changes but life is constant growth
life changes but life is constant growth
life changes but life is constant growth my life isn’t here because I went to one
my life isn’t here because I went to one
my life isn’t here because I went to one seminar one time and now my life is fit
seminar one time and now my life is fit
seminar one time and now my life is fit for life I I workout I train my mind and
for life I I workout I train my mind and
for life I I workout I train my mind and train my body it becomes a lifestyle
train my body it becomes a lifestyle
train my body it becomes a lifestyle it’s not just like you’re depending upon
it’s not just like you’re depending upon
it’s not just like you’re depending upon somebody else oh I’m not here to become
somebody else oh I’m not here to become
somebody else oh I’m not here to become somebody’s guru I’m not here to give
somebody’s guru I’m not here to give
somebody’s guru I’m not here to give them a gift I’m here them to open up
them a gift I’m here them to open up
them a gift I’m here them to open up their own gifts and that’s really what
their own gifts and that’s really what
their own gifts and that’s really what my work has been well I think the best
my work has been well I think the best
my work has been well I think the best performers are focused on outcomes and
performers are focused on outcomes and
performers are focused on outcomes and not activities if you try to manage your
not activities if you try to manage your
not activities if you try to manage your to-do list and the world we live in
to-do list and the world we live in
to-do list and the world we live in today where most of us have multiple
today where most of us have multiple
today where most of us have multiple roles we’re trying to be a great
roles we’re trying to be a great
roles we’re trying to be a great business person a great husband a wife
business person a great husband a wife
business person a great husband a wife great father great community member
great father great community member
great father great community member whatever there’s just so many roles you
whatever there’s just so many roles you
whatever there’s just so many roles you can never get all your to do is done and
can never get all your to do is done and
can never get all your to do is done and what helped me in my life was I started
what helped me in my life was I started
what helped me in my life was I started one point saying I’m not gonna let
one point saying I’m not gonna let
one point saying I’m not gonna let myself fail every day I’m not gonna
myself fail every day I’m not gonna
myself fail every day I’m not gonna forget to-do list and I’m not gonna not
forget to-do list and I’m not gonna not
forget to-do list and I’m not gonna not write a list and stuff that I don’t fail
write a list and stuff that I don’t fail
write a list and stuff that I don’t fail I need to focus on what matters most
I need to focus on what matters most
I need to focus on what matters most I needed discuss organize my life in two
I needed discuss organize my life in two
I needed discuss organize my life in two categories or I say these are the most
categories or I say these are the most
categories or I say these are the most important outcomes and then I know why
important outcomes and then I know why
important outcomes and then I know why I’m gonna do it if you know what you
I’m gonna do it if you know what you
I’m gonna do it if you know what you really want the target and you know why
really want the target and you know why
really want the target and you know why you have the focus and you have the fuel
you have the focus and you have the fuel
you have the focus and you have the fuel then how to get there there’s so many
then how to get there there’s so many
then how to get there there’s so many ways to get there where would you start
ways to get there where would you start
ways to get there where would you start from if you should start today in 2013
from if you should start today in 2013
from if you should start today in 2013 to launch a successful business well I
to launch a successful business well I
to launch a successful business well I think any business dozen that if you’re
think any business dozen that if you’re
think any business dozen that if you’re coming from the moon or you’ve been here
coming from the moon or you’ve been here
coming from the moon or you’ve been here forever and not being here at all you
forever and not being here at all you
forever and not being here at all you have to find no you can’t just come up
have to find no you can’t just come up
have to find no you can’t just come up with an innovation people say well
with an innovation people say well
with an innovation people say well innovations the key I know that all
innovations the key I know that all
innovations the key I know that all businesses you know Deming talked about
businesses you know Deming talked about
businesses you know Deming talked about this so many different teachers talked
this so many different teachers talked
this so many different teachers talked about it’s all marketing and innovation
about it’s all marketing and innovation
about it’s all marketing and innovation drunk Drucker saying all businesses is
drunk Drucker saying all businesses is
drunk Drucker saying all businesses is marketing innovation well what is that
marketing innovation well what is that
marketing innovation well what is that innovation is finding a better way to
innovation is finding a better way to
innovation is finding a better way to meet people’s needs than anybody else
meet people’s needs than anybody else
meet people’s needs than anybody else does and it’s not enough just to
does and it’s not enough just to
does and it’s not enough just to innovate you keep innovating Apple is a
innovate you keep innovating Apple is a
innovate you keep innovating Apple is a perfect example yes you know it’s the
perfect example yes you know it’s the
perfect example yes you know it’s the most successful company in the world but
most successful company in the world but
most successful company in the world but the leader was such an innovator he
the leader was such an innovator he
the leader was such an innovator he drove an innovation culture that right
drove an innovation culture that right
drove an innovation culture that right now there are a little bit of a lull now
now there are a little bit of a lull now
now there are a little bit of a lull now most of us are hoping that they’re gonna
most of us are hoping that they’re gonna
most of us are hoping that they’re gonna turn that corner yeah but they’re
turn that corner yeah but they’re
turn that corner yeah but they’re they’re still doing great products but
they’re still doing great products but
they’re still doing great products but they’re not real breakthroughs they’re
they’re not real breakthroughs they’re
they’re not real breakthroughs they’re not they’re giving us some of the same
not they’re giving us some of the same
not they’re giving us some of the same stuff but they are making it unique
stuff but they are making it unique
stuff but they are making it unique enough and then the second part of the
enough and then the second part of the
enough and then the second part of the business is marketing which is getting
business is marketing which is getting
business is marketing which is getting people to want to do business with you
people to want to do business with you
people to want to do business with you yeah well today we live in a world where
yeah well today we live in a world where
yeah well today we live in a world where it used to be that you could put out the
it used to be that you could put out the
it used to be that you could put out the average person would watch
average person would watch
average person would watch advertisements and after four ads on
advertisements and after four ads on
advertisements and after four ads on average at least in America what it is
average at least in America what it is
average at least in America what it is in Europe if they were gonna buy they
in Europe if they were gonna buy they
in Europe if they were gonna buy they would take some initial buying action
would take some initial buying action
would take some initial buying action now takes 16 exposures so the cost is
now takes 16 exposures so the cost is
now takes 16 exposures so the cost is not crazy
not crazy
not crazy so how do you break through that the
so how do you break through that the
so how do you break through that the only way to break through that is some
only way to break through that is some
only way to break through that is some people do it by spending so much money
people do it by spending so much money
people do it by spending so much money and creating crazy ads that make you pay
and creating crazy ads that make you pay
and creating crazy ads that make you pay attention because they’re sort of funny
attention because they’re sort of funny
attention because they’re sort of funny or bizarre or raw but a lot of those ads
or bizarre or raw but a lot of those ads
or bizarre or raw but a lot of those ads you don’t buy their product you laughs
you don’t buy their product you laughs
you don’t buy their product you laughs yeah you know the company but you don’t
yeah you know the company but you don’t
yeah you know the company but you don’t buy their product right cuz it’s not
buy their product right cuz it’s not
buy their product right cuz it’s not necessarily bringing you in the other
necessarily bringing you in the other
necessarily bringing you in the other way a small business can do it is you’ve
way a small business can do it is you’ve
way a small business can do it is you’ve got to figure an innovation that meets a
got to figure an innovation that meets a
got to figure an innovation that meets a need that’s missing right it’s not
need that’s missing right it’s not
need that’s missing right it’s not enough just to have innovation a lot of
enough just to have innovation a lot of
enough just to have innovation a lot of business owners go oh I have this great
business owners go oh I have this great
business owners go oh I have this great idea I’m so excited they’re gonna launch
idea I’m so excited they’re gonna launch
idea I’m so excited they’re gonna launch it but there’s not that big a need if
it but there’s not that big a need if
it but there’s not that big a need if you’re gonna build a business of scale
you’re gonna build a business of scale
you’re gonna build a business of scale has to feel a significant need in an
has to feel a significant need in an
has to feel a significant need in an innovative way and then you got to
innovative way and then you got to
innovative way and then you got to market it now how do you market it well
market it now how do you market it well
market it now how do you market it well the best marketing of all is having a
the best marketing of all is having a
the best marketing of all is having a product right that meets people’s needs
product right that meets people’s needs
product right that meets people’s needs so well that the word of mouth is off
so well that the word of mouth is off
so well that the word of mouth is off the charts and then the second way to do
the charts and then the second way to do
the charts and then the second way to do because that word if there’s no
because that word if there’s no
because that word if there’s no replacement for that word of mouth and
replacement for that word of mouth and
replacement for that word of mouth and then a second
then a second
then a second hey buzz let’s let’s make my career go
hey buzz let’s let’s make my career go
hey buzz let’s let’s make my career go for 36 years right people say oh my god
for 36 years right people say oh my god
for 36 years right people say oh my god not it was good not only had a good time
not it was good not only had a good time
not it was good not only had a good time it was one of the greatest experiences
it was one of the greatest experiences
it was one of the greatest experiences of my life it was there’s nothing like
of my life it was there’s nothing like
of my life it was there’s nothing like it you gotta go people think they’re
it you gotta go people think they’re
it you gotta go people think they’re crazy till they go get our experience
crazy till they go get our experience
crazy till they go get our experience but then on the other side of it you can
but then on the other side of it you can
but then on the other side of it you can also market today and have a huge
also market today and have a huge
also market today and have a huge advantage if you make your mentality of
advantage if you make your mentality of
advantage if you make your mentality of marketing what I call van V am
marketing what I call van V am
marketing what I call van V am value-added marketing or instead of
value-added marketing or instead of
value-added marketing or instead of trying to compete
trying to compete
trying to compete eyeballs you go find out who that client
eyeballs you go find out who that client
eyeballs you go find out who that client is and you find a way to meet their
is and you find a way to meet their
is and you find a way to meet their needs and you do things for them that
needs and you do things for them that
needs and you do things for them that really meet their needs I don’t care if
really meet their needs I don’t care if
really meet their needs I don’t care if it’s educate them provide them an
it’s educate them provide them an
it’s educate them provide them an insight something that gives them more
insight something that gives them more
insight something that gives them more convenience the actual marketing itself
convenience the actual marketing itself
convenience the actual marketing itself does that for people and then they begin
does that for people and then they begin
does that for people and then they begin to understand you recognize you like you
to understand you recognize you like you
to understand you recognize you like you trust you and wanted to business with
trust you and wanted to business with
trust you and wanted to business with you and that’s the way to do it today
you and that’s the way to do it today
you and that’s the way to do it today because for example I was at Nike and
because for example I was at Nike and
because for example I was at Nike and they called me up and they said you know
they called me up and they said you know
they called me up and they said you know we want to do a TV ad for us and I said
we want to do a TV ad for us and I said
we want to do a TV ad for us and I said look it’s my first response was I didn’t
look it’s my first response was I didn’t
look it’s my first response was I didn’t do commercials cuz I did silly
do commercials cuz I did silly
do commercials cuz I did silly infomercials for years because it was
infomercials for years because it was
infomercials for years because it was the only way to reach people but I don’t
the only way to reach people but I don’t
the only way to reach people but I don’t do commercials and they came back and
do commercials and they came back and
do commercials and they came back and they said but but your friends are gonna
they said but but your friends are gonna
they said but but your friends are gonna do it I said really think we have
do it I said really think we have
do it I said really think we have Richard Branson and Serena Williams and
Richard Branson and Serena Williams and
Richard Branson and Serena Williams and Kanye West Kobe Bryant call me Bryan and
Kanye West Kobe Bryant call me Bryan and
Kanye West Kobe Bryant call me Bryan and I’m like and they said it’s gonna be
I’m like and they said it’s gonna be
I’m like and they said it’s gonna be about it’s gonna be you they’ll be the
about it’s gonna be you they’ll be the
about it’s gonna be you they’ll be the center of it again we’re gonna pretend
center of it again we’re gonna pretend
center of it again we’re gonna pretend Kobe is you and to give me this whole
Kobe is you and to give me this whole
Kobe is you and to give me this whole thing so I called Richard and I said are
thing so I called Richard and I said are
thing so I called Richard and I said are you really going he goes yeah I’m going
you really going he goes yeah I’m going
you really going he goes yeah I’m going and Serena I’m really gone so we go to
and Serena I’m really gone so we go to
and Serena I’m really gone so we go to do this piece you imagine how much money
do this piece you imagine how much money
do this piece you imagine how much money they spent to get all those people in
they spent to get all those people in
they spent to get all those people in one room to do this tongue-in-cheek ad
one room to do this tongue-in-cheek ad
one room to do this tongue-in-cheek ad that really doesn’t change it’s nothing
that really doesn’t change it’s nothing
that really doesn’t change it’s nothing about the product whatsoever it’s just
about the product whatsoever it’s just
about the product whatsoever it’s just to try to get your eyeballs and
to try to get your eyeballs and
to try to get your eyeballs and attention so most small businesses don’t
attention so most small businesses don’t
attention so most small businesses don’t have those resources they have to make
have those resources they have to make
have those resources they have to make up with it with an extraordinary product
up with it with an extraordinary product
up with it with an extraordinary product that meets the needs and they got a
that meets the needs and they got a
that meets the needs and they got a makeup order by finding a way to do
makeup order by finding a way to do
makeup order by finding a way to do value added marketing so that people say
value added marketing so that people say
value added marketing so that people say this is someone I want to do business
this is someone I want to do business
this is someone I want to do business with you can blow out a Nike if you can
with you can blow out a Nike if you can
with you can blow out a Nike if you can create a direct relationship with a
create a direct relationship with a
create a direct relationship with a consumer and you can do that today
consumer and you can do that today
consumer and you can do that today because of social media and because of
because of social media and because of
because of social media and because of the impact of social media when you
the impact of social media when you
the impact of social media when you serve people well I usually do
serve people well I usually do
serve people well I usually do resolutions not work because they have
resolutions not work because they have
resolutions not work because they have nothing to do with really resolving
nothing to do with really resolving
nothing to do with really resolving anything they have more to do with
anything they have more to do with
anything they have more to do with deciding something you’d like that
deciding something you’d like that
deciding something you’d like that happen when we resolve Soraa wish it’s
happen when we resolve Soraa wish it’s
happen when we resolve Soraa wish it’s more wish it’s a hope that’s what I
more wish it’s a hope that’s what I
more wish it’s a hope that’s what I think I should do and that’s often a
think I should do and that’s often a
think I should do and that’s often a reaction to what we don’t like and when
reaction to what we don’t like and when
reaction to what we don’t like and when you really resolve something
you really resolve something
you really resolve something the shift in that is real because you
the shift in that is real because you
the shift in that is real because you hear there’s an identity shift it’s
hear there’s an identity shift it’s
hear there’s an identity shift it’s kinda like what people say to me why I’m
kinda like what people say to me why I’m
kinda like what people say to me why I’m not supposed to cigarette for ten days
not supposed to cigarette for ten days
not supposed to cigarette for ten days and I’ll say why accountant so you can
and I’ll say why accountant so you can
and I’ll say why accountant so you can tell people many days you’ll ask me to
tell people many days you’ll ask me to
tell people many days you’ll ask me to go back because when you’re a person
go back because when you’re a person
go back because when you’re a person who’s made a shift in your identity
who’s made a shift in your identity
who’s made a shift in your identity you’re not a smoker anymore it’s just
you’re not a smoker anymore it’s just
you’re not a smoker anymore it’s just it’s not a fight anymore like trying to
it’s not a fight anymore like trying to
it’s not a fight anymore like trying to smoke or not smoke you just say I’m not
smoke or not smoke you just say I’m not
smoke or not smoke you just say I’m not a smoker somebody off your cigarette you
a smoker somebody off your cigarette you
a smoker somebody off your cigarette you wouldn’t say what brand is it you’d say
wouldn’t say what brand is it you’d say
wouldn’t say what brand is it you’d say no that’s not
no that’s not
no that’s not so making that shift in identity is what
so making that shift in identity is what
so making that shift in identity is what makes a permanent change resolving
makes a permanent change resolving
makes a permanent change resolving something requires that you cut off any
something requires that you cut off any
something requires that you cut off any possibility going backwards it’s burning
possibility going backwards it’s burning
possibility going backwards it’s burning the boat so you take the island and most
the boat so you take the island and most
the boat so you take the island and most people don’t do that we’re gonna become
people don’t do that we’re gonna become
people don’t do that we’re gonna become emotionally fit because we have to
emotionally fit because we have to
emotionally fit because we have to necessity is there but the thing look at
necessity is there but the thing look at
necessity is there but the thing look at people hope is not positive thinking its
people hope is not positive thinking its
people hope is not positive thinking its role model Sir John Templeton was one of
role model Sir John Templeton was one of
role model Sir John Templeton was one of my heroes I interviewed him but not long
my heroes I interviewed him but not long
my heroes I interviewed him but not long ago and he just passed away as you
ago and he just passed away as you
ago and he just passed away as you probably know about a week ago here’s
probably know about a week ago here’s
probably know about a week ago here’s the man to start with nothing in 1939
the man to start with nothing in 1939
the man to start with nothing in 1939 you know Hitler is invading and he went
you know Hitler is invading and he went
you know Hitler is invading and he went out at that time and said yeah maximum
out at that time and said yeah maximum
out at that time and said yeah maximum pessimism is when you can do the best
pessimism is when you can do the best
pessimism is when you can do the best this is when you can grow he went out
this is when you can grow he went out
this is when you can grow he went out and he took stalks here in the US that
and he took stalks here in the US that
and he took stalks here in the US that were on this floor and got him for a
were on this floor and got him for a
were on this floor and got him for a dollar each borrowed $10,000 and built
dollar each borrowed $10,000 and built
dollar each borrowed $10,000 and built the basis of a multi-billion dollar
the basis of a multi-billion dollar
the basis of a multi-billion dollar empire today even though he’s passed he
empire today even though he’s passed he
empire today even though he’s passed he has this foundation that’s right we had
has this foundation that’s right we had
has this foundation that’s right we had a billion half dollar and down then it
a billion half dollar and down then it
a billion half dollar and down then it gives away seventy million dollars a
gives away seventy million dollars a
gives away seventy million dollars a year and it’s all because this man when
year and it’s all because this man when
year and it’s all because this man when Japan after the war with the foot that’s
Japan after the war with the foot that’s
Japan after the war with the foot that’s where he went when Brazil and which
where he went when Brazil and which
where he went when Brazil and which South America’s inflation was going
South America’s inflation was going
South America’s inflation was going crazy that’s where he went but no one
crazy that’s where he went but no one
crazy that’s where he went but no one went to China that’s where he went if
went to China that’s where he went if
went to China that’s where he went if you go to a maximum pessimism is you can
you go to a maximum pessimism is you can
you go to a maximum pessimism is you can shift it but with your kids they’re
shift it but with your kids they’re
shift it but with your kids they’re going to have to change they don’t have
going to have to change they don’t have
going to have to change they don’t have a choice and that’s what’s gonna make us
a choice and that’s what’s gonna make us
a choice and that’s what’s gonna make us stronger and necessity is gonna make it
stronger and necessity is gonna make it
stronger and necessity is gonna make it happen we can step up though by modeling
happen we can step up though by modeling
happen we can step up though by modeling and one last thing quickly I think air
and one last thing quickly I think air
and one last thing quickly I think air to get outside yourself when things are
to get outside yourself when things are
to get outside yourself when things are the worst for you there’s always
the worst for you there’s always
the worst for you there’s always somebody doing worse two thirds are
somebody doing worse two thirds are
somebody doing worse two thirds are almost a little more than half this
almost a little more than half this
almost a little more than half this planet was of $2 a day we’re stronger
planet was of $2 a day we’re stronger
planet was of $2 a day we’re stronger than we think we are and we can train
than we think we are and we can train
than we think we are and we can train ourselves to be able to take advantage
ourselves to be able to take advantage
ourselves to be able to take advantage of the tough to test for us
of the tough to test for us
of the tough to test for us the breakthrough happens by conditioning
the breakthrough happens by conditioning
the breakthrough happens by conditioning your mind every day by feeding it a role
your mind every day by feeding it a role
your mind every day by feeding it a role model or story it’s putting yourself in
model or story it’s putting yourself in
model or story it’s putting yourself in a peak state and you follow through by
a peak state and you follow through by
a peak state and you follow through by getting physically strong it’s creating
getting physically strong it’s creating
getting physically strong it’s creating a little ritual of doing a little bit
a little ritual of doing a little bit
a little ritual of doing a little bit each day and then you get momentum but
each day and then you get momentum but
each day and then you get momentum but the most important thing of all let me
the most important thing of all let me
the most important thing of all let me start out with why absolutely why is it
start out with why absolutely why is it
start out with why absolutely why is it a must for you it doesn’t have to be
a must for you it doesn’t have to be
a must for you it doesn’t have to be here against the wall but it has to be
here against the wall but it has to be
here against the wall but it has to be something you’re hungry for because the
something you’re hungry for because the
something you’re hungry for because the only difference in people is hunger and
only difference in people is hunger and
only difference in people is hunger and if you’re not hungry get around people
if you’re not hungry get around people
if you’re not hungry get around people that are hungry and something will hit
that are hungry and something will hit
that are hungry and something will hit you as a man I knew is capable more so
you as a man I knew is capable more so
you as a man I knew is capable more so people can change their standard by
people can change their standard by
people can change their standard by getting around where it’s better people
getting around where it’s better people
getting around where it’s better people can change their standard by getting
can change their standard by getting
can change their standard by getting associated what’s true like the bills
associated what’s true like the bills
associated what’s true like the bills they gotta solve the problems they got
they gotta solve the problems they got
they gotta solve the problems they got to do it or they can do it because
to do it or they can do it because
to do it or they can do it because they’re excited cuz there’s something
they’re excited cuz there’s something
they’re excited cuz there’s something new they want to take on everyone’s
new they want to take on everyone’s
new they want to take on everyone’s different but they gotta find the why
different but they gotta find the why
different but they gotta find the why and they got to come up with some daily
and they got to come up with some daily
and they got to come up with some daily rituals to get them going and just do a
rituals to get them going and just do a
rituals to get them going and just do a step at a time
step at a time
step at a time that’s where you get momentum to stop
that’s where you get momentum to stop
that’s where you get momentum to stop making the worst train of your life let
making the worst train of your life let
making the worst train of your life let me do it that trade is trading time for
me do it that trade is trading time for
me do it that trade is trading time for money mm-hmm most people don’t think of
money mm-hmm most people don’t think of
money mm-hmm most people don’t think of yourself as a financial trader but they
yourself as a financial trader but they
yourself as a financial trader but they are there trading time for money you
are there trading time for money you
are there trading time for money you want to trade instead money for money
want to trade instead money for money
want to trade instead money for money you want money to become your slave you
you want money to become your slave you
you want money to become your slave you want money while you sleep to go to work
want money while you sleep to go to work
want money while you sleep to go to work for you and no matter how hard you work
for you and no matter how hard you work
for you and no matter how hard you work no matter how much you work it’s still
no matter how much you work it’s still
no matter how much you work it’s still you until you make money your slave and
you until you make money your slave and
you until you make money your slave and so this process step one you stop being
so this process step one you stop being
so this process step one you stop being consumer you become an investor by
consumer you become an investor by
consumer you become an investor by deciding a specific number you’re gonna
deciding a specific number you’re gonna
deciding a specific number you’re gonna set aside and you automate it I’ll show
set aside and you automate it I’ll show
set aside and you automate it I’ll show you how to do that is the first step you
you how to do that is the first step you
you how to do that is the first step you want to talk about a failure I can
want to talk about a failure I can
want to talk about a failure I can remember being on stage in the
remember being on stage in the
remember being on stage in the Continental Center in New York City and
Continental Center in New York City and
Continental Center in New York City and I had 18,000 people which in those days
I had 18,000 people which in those days
I had 18,000 people which in those days would be a dream to have that many
would be a dream to have that many
would be a dream to have that many people and you know I don’t want to come
people and you know I don’t want to come
people and you know I don’t want to come like a rock concert you don’t sit for
like a rock concert you don’t sit for
like a rock concert you don’t sit for three hour movie I’m gonna love you for
three hour movie I’m gonna love you for
three hour movie I’m gonna love you for 12 hours I got to deliver
12 hours I got to deliver
12 hours I got to deliver you can vote with your feet in any
you can vote with your feet in any
you can vote with your feet in any moment so it’s been a killer day and
moment so it’s been a killer day and
moment so it’s been a killer day and people are out of their minds and people
people are out of their minds and people
people are out of their minds and people are so generous they come up hug you and
are so generous they come up hug you and
are so generous they come up hug you and love you and and that seemed to you my
love you and and that seemed to you my
love you and and that seemed to you my company went public I made 40 million
company went public I made 40 million
company went public I made 40 million dollars you know on paper that day so it
dollars you know on paper that day so it
dollars you know on paper that day so it should have been like the greatest
should have been like the greatest
should have been like the greatest victory emotionally physically
victory emotionally physically
victory emotionally physically financially contribution and I went home
financially contribution and I went home
financially contribution and I went home and I was depressed and the reason I was
and I was depressed and the reason I was
and I was depressed and the reason I was depressed is on stage that was me but
depressed is on stage that was me but
depressed is on stage that was me but went home I was always mitigating
went home I was always mitigating
went home I was always mitigating because I was too loud I was too this
because I was too loud I was too this
because I was too loud I was too this that was to that and I had to make that
that was to that and I had to make that
that was to that and I had to make that decision to say you know you failed
decision to say you know you failed
decision to say you know you failed miserably in this area if someone else
miserably in this area if someone else
miserably in this area if someone else may be happy but if you’re not happy you
may be happy but if you’re not happy you
may be happy but if you’re not happy you know what is this all for
thank you guys so much for watching my
thank you guys so much for watching my goal with this series is to hang around
goal with this series is to hang around
goal with this series is to hang around successful people and have some of their
successful people and have some of their
successful people and have some of their pixie magic dust rub off on you so
pixie magic dust rub off on you so
pixie magic dust rub off on you so hopefully you learned a little bit from
hopefully you learned a little bit from
hopefully you learned a little bit from Tony today and I’d love to know which of
Tony today and I’d love to know which of
Tony today and I’d love to know which of the clips was the most inspiring most
the clips was the most inspiring most
the clips was the most inspiring most impactful what change you’re gonna make
impactful what change you’re gonna make
impactful what change you’re gonna make as a result of watching this leave it in
as a result of watching this leave it in
as a result of watching this leave it in the comments below I will join the
the comments below I will join the
the comments below I will join the discussion thank you so much for
discussion thank you so much for
discussion thank you so much for watching and continue to believe and
watching and continue to believe and
watching and continue to believe and I’ll see you soon
somebody with vision and caring and
somebody with vision and caring and who’s willing to work their tail off to
who’s willing to work their tail off to
who’s willing to work their tail off to learn can take small risks and become
learn can take small risks and become
learn can take small risks and become incredibly successful my assumption was
incredibly successful my assumption was
incredibly successful my assumption was somebody like me oh sure Richard Branson
somebody like me oh sure Richard Branson
somebody like me oh sure Richard Branson you’d assume you know you see him out
you’d assume you know you see him out
you’d assume you know you see him out there taking these life risks he risked
there taking these life risks he risked
there taking these life risks he risked his life but he doesn’t risk in business
his life but he doesn’t risk in business
his life but he doesn’t risk in business I mean if you look at Richard I believe
I mean if you look at Richard I believe
I mean if you look at Richard I believe when he was opening up virgin the Virgin
when he was opening up virgin the Virgin
when he was opening up virgin the Virgin air big risk to buy these giant
air big risk to buy these giant
air big risk to buy these giant airplanes but his question always is
airplanes but his question always is
airplanes but his question always is what’s the worst-case now they were
what’s the worst-case now they were
what’s the worst-case now they were protected and so you know he made a deal
protected and so you know he made a deal
protected and so you know he made a deal what I believe was Boeing offender
what I believe was Boeing offender
what I believe was Boeing offender correctly to see he could give back
correctly to see he could give back
correctly to see he could give back those planes if over X amount a period
those planes if over X amount a period
those planes if over X amount a period of time it didn’t work out he’s covering
of time it didn’t work out he’s covering
of time it didn’t work out he’s covering his downside the average American isn’t
his downside the average American isn’t
his downside the average American isn’t doing that so I think it was it blew my
doing that so I think it was it blew my
doing that so I think it was it blew my mind to see that these people are risk
mind to see that these people are risk
mind to see that these people are risk takers but it’s very calculated risk
takers but it’s very calculated risk
takers but it’s very calculated risk it’s small risks with big rewards that’s
it’s small risks with big rewards that’s
it’s small risks with big rewards that’s what set them apart so what I’m saying
what set them apart so what I’m saying
what set them apart so what I’m saying is I just deal with myself called
is I just deal with myself called
is I just deal with myself called priming every day I say look you’ve got
priming every day I say look you’ve got
priming every day I say look you’ve got to have ten minutes for yourself you
to have ten minutes for yourself you
to have ten minutes for yourself you don’t ten minutes for yourself you don’t
don’t ten minutes for yourself you don’t
don’t ten minutes for yourself you don’t have a life and I’m not gonna hope I
have a life and I’m not gonna hope I
have a life and I’m not gonna hope I feel good I just got back six countries
feel good I just got back six countries
feel good I just got back six countries in 12 days that was an India two days
in 12 days that was an India two days
in 12 days that was an India two days ago Wow I woke up here like feeling like
ago Wow I woke up here like feeling like
ago Wow I woke up here like feeling like somebody ran me over with a truck do
somebody ran me over with a truck do
somebody ran me over with a truck do this process ten minutes it put some
this process ten minutes it put some
this process ten minutes it put some music on I do this massive change in my
music on I do this massive change in my
music on I do this massive change in my breathing so it radically changes the
breathing so it radically changes the
breathing so it radically changes the way I feel and then I do this three-step
way I feel and then I do this three-step
way I feel and then I do this three-step process first I do three minutes of
process first I do three minutes of
process first I do three minutes of gratitude or I think of three things I’m
gratitude or I think of three things I’m
gratitude or I think of three things I’m really grateful for and I associate I
really grateful for and I associate I
really grateful for and I associate I don’t think of it I’m that I feel it and
don’t think of it I’m that I feel it and
don’t think of it I’m that I feel it and the reason is when you’re grateful you
the reason is when you’re grateful you
the reason is when you’re grateful you can’t be worried it can’t be fearful
can’t be worried it can’t be fearful
can’t be worried it can’t be fearful when you’re grateful you can’t be angry
when you’re grateful you can’t be angry
when you’re grateful you can’t be angry and anger and fear what screw people up
and anger and fear what screw people up
and anger and fear what screw people up most in their relationships and their
most in their relationships and their
most in their relationships and their life in their business so I wire myself
life in their business so I wire myself
life in their business so I wire myself I’m saying to you that most people want
I’m saying to you that most people want
I’m saying to you that most people want to be happy but their habit is to be
to be happy but their habit is to be
to be happy but their habit is to be worried or pissed off or frustrated or
worried or pissed off or frustrated or
worried or pissed off or frustrated or stress and so they’re they’ve got a high
stress and so they’re they’ve got a high
stress and so they’re they’ve got a high way to stress and they got a dirt road
way to stress and they got a dirt road
way to stress and they got a dirt road to happiness
to happiness
to happiness so I wire myself I’ve got a highway to
so I wire myself I’ve got a highway to
so I wire myself I’ve got a highway to gratitude which changes all your
gratitude which changes all your
gratitude which changes all your emotions and then I do
emotions and then I do
emotions and then I do three-minute process have kind of a
three-minute process have kind of a
three-minute process have kind of a prayer for my family and friends and
prayer for my family and friends and
prayer for my family and friends and then I do a three-minute process of the
then I do a three-minute process of the
then I do a three-minute process of the top three things I want to accomplish I
top three things I want to accomplish I
top three things I want to accomplish I see it as done I feel I’m done in 10
see it as done I feel I’m done in 10
see it as done I feel I’m done in 10 minutes so sometimes I go 20 but my deal
minutes so sometimes I go 20 but my deal
minutes so sometimes I go 20 but my deal is 10 so there’s no excuse not to do it
is 10 so there’s no excuse not to do it
is 10 so there’s no excuse not to do it you know what I think it’s a great way
you know what I think it’s a great way
you know what I think it’s a great way to kind of set the tone for the day does
to kind of set the tone for the day does
to kind of set the tone for the day does it change it changes listen we’ve all
it change it changes listen we’ve all
it change it changes listen we’ve all had times when you snapped at somebody
had times when you snapped at somebody
had times when you snapped at somebody and you felt bad because it wasn’t them
and you felt bad because it wasn’t them
and you felt bad because it wasn’t them it was the state you’re in
it was the state you’re in
it was the state you’re in right well there’s no excuse of that if
right well there’s no excuse of that if
right well there’s no excuse of that if you prime yourself you set yourself up
you prime yourself you set yourself up
you prime yourself you set yourself up they’ve been studies where they go to
they’ve been studies where they go to
they’ve been studies where they go to people and they have a man walk up to
people and they have a man walk up to
people and they have a man walk up to you and say could you hold this for me
you and say could you hold this for me
you and say could you hold this for me hand you a cup of coffee it’s an actor
hand you a cup of coffee it’s an actor
hand you a cup of coffee it’s an actor and they takes it six times pocket then
and they takes it six times pocket then
and they takes it six times pocket then he takes it back and says thank you
he takes it back and says thank you
he takes it back and says thank you hundred people they do it with iced
hundred people they do it with iced
hundred people they do it with iced coffee how do people do with hot coffee
coffee how do people do with hot coffee
coffee how do people do with hot coffee 45 minutes later another actor comes by
45 minutes later another actor comes by
45 minutes later another actor comes by and says listen we’re doing this little
and says listen we’re doing this little
and says listen we’re doing this little test for $5.00 would you read this three
test for $5.00 would you read this three
test for $5.00 would you read this three paragraphs and answer three questions
paragraphs and answer three questions
paragraphs and answer three questions most people say yes it’s a little story
most people say yes it’s a little story
most people say yes it’s a little story the questions are about the character
the questions are about the character
the questions are about the character what’s the character like 80% of people
what’s the character like 80% of people
what’s the character like 80% of people that got iced coffee say the person is
that got iced coffee say the person is
that got iced coffee say the person is cold and mean 81 percent of the people
cold and mean 81 percent of the people
cold and mean 81 percent of the people that got hot coffee say the person is
that got hot coffee say the person is
that got hot coffee say the person is warm and gentle or nice that’s how much
warm and gentle or nice that’s how much
warm and gentle or nice that’s how much we can be primed by our environment we
we can be primed by our environment we
we can be primed by our environment we think we’re just stealing what we’re
think we’re just stealing what we’re
think we’re just stealing what we’re feeling but our environment if we don’t
feeling but our environment if we don’t
feeling but our environment if we don’t take control of our environment it takes
take control of our environment it takes
take control of our environment it takes control of us
”
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