what’s that believe nation welcome to another YouTube hangout I am sincerely
another YouTube hangout I am sincerely
another YouTube hangout I am sincerely sorry for the delay here we got a mixup
sorry for the delay here we got a mixup
sorry for the delay here we got a mixup in our schedule apparently in Canada our
in our schedule apparently in Canada our
in our schedule apparently in Canada our daylight savings starts at March 11th
daylight savings starts at March 11th
daylight savings starts at March 11th and in the UK it starts March 25th and
and in the UK it starts March 25th and
and in the UK it starts March 25th and we happen to fall in that gap right now
we happen to fall in that gap right now
we happen to fall in that gap right now so that’s completely on me and I know a
so that’s completely on me and I know a
so that’s completely on me and I know a lot of you been waiting here for half an
lot of you been waiting here for half an
lot of you been waiting here for half an hour for us to start so thank you thank
hour for us to start so thank you thank
hour for us to start so thank you thank you thank you we have Steve and Kelly
you thank you we have Steve and Kelly
you thank you we have Steve and Kelly the man in the house today we’re talking
the man in the house today we’re talking
the man in the house today we’re talking about tips for starting a successful
about tips for starting a successful
about tips for starting a successful business Stephen welcome back it’s been
business Stephen welcome back it’s been
business Stephen welcome back it’s been a while it’s been a while and it’s great
a while it’s been a while and it’s great
a while it’s been a while and it’s great to be back and I totally endorse your
to be back and I totally endorse your
to be back and I totally endorse your apology to all your followers out there
apology to all your followers out there
apology to all your followers out there I’m really really sorry about the mix-up
I’m really really sorry about the mix-up
I’m really really sorry about the mix-up on the time but we’re gonna make this
on the time but we’re gonna make this
on the time but we’re gonna make this the best broadcast ever yeah and thank
the best broadcast ever yeah and thank
the best broadcast ever yeah and thank you Stephen for coming on half an hour
you Stephen for coming on half an hour
you Stephen for coming on half an hour early in your schedule making time for
early in your schedule making time for
early in your schedule making time for this to happen we always start with
this to happen we always start with
this to happen we always start with Stephen Kelly quotes people love it so
Stephen Kelly quotes people love it so
Stephen Kelly quotes people love it so woody got the kick ass off today Stephen
woody got the kick ass off today Stephen
woody got the kick ass off today Stephen we’ve got a couple of great quotes that
we’ve got a couple of great quotes that
we’ve got a couple of great quotes that I start with some famous people first of
I start with some famous people first of
I start with some famous people first of all our Walt Disney obviously you know
all our Walt Disney obviously you know
all our Walt Disney obviously you know you know the main man amazing
you know the main man amazing
you know the main man amazing entertainment and he says the way to get
entertainment and he says the way to get
entertainment and he says the way to get started is to quit talking and to start
started is to quit talking and to start
started is to quit talking and to start doing and then another great quote from
doing and then another great quote from
doing and then another great quote from someone we met actually I ever knew that
someone we met actually I ever knew that
someone we met actually I ever knew that inspirational entrepreneur Richard
inspirational entrepreneur Richard
inspirational entrepreneur Richard Branson starting a business is a lot of
Branson starting a business is a lot of
Branson starting a business is a lot of hard work so you’d better enjoy it and
hard work so you’d better enjoy it and
hard work so you’d better enjoy it and that’s that’s about living your dream
that’s that’s about living your dream
that’s that’s about living your dream and then an amazing woman in terms of
and then an amazing woman in terms of
and then an amazing woman in terms of fashion and perfume as well I didn’t get
fashion and perfume as well I didn’t get
fashion and perfume as well I didn’t get there by wishing for it or hoping for it
there by wishing for it or hoping for it
there by wishing for it or hoping for it I got there by working for it and that’s
I got there by working for it and that’s
I got there by working for it and that’s Esther Lauda and so a couple of my own
Esther Lauda and so a couple of my own
Esther Lauda and so a couple of my own quotes and you probably heard these many
quotes and you probably heard these many
quotes and you probably heard these many times before you know strategy without
times before you know strategy without
times before you know strategy without execution is halleluh sir nation like
execution is halleluh sir nation like
execution is halleluh sir nation like and lists this is a Stephen Kelly quote
and lists this is a Stephen Kelly quote
and lists this is a Stephen Kelly quote the biggest failure for an aspiring
the biggest failure for an aspiring
the biggest failure for an aspiring entrepreneur is not trying once you’re
entrepreneur is not trying once you’re
entrepreneur is not trying once you’re on the journey you can’t fail you can
on the journey you can’t fail you can
on the journey you can’t fail you can only I like it for those of you guys
only I like it for those of you guys
only I like it for those of you guys watching Stephens been kicking up his
watching Stephens been kicking up his
watching Stephens been kicking up his Twitter and Instagram game throwing some
Twitter and Instagram game throwing some
Twitter and Instagram game throwing some of these quotes up so if you like the
of these quotes up so if you like the
of these quotes up so if you like the quotes you can follow him over there for
quotes you can follow him over there for
quotes you can follow him over there for a regular dose instead of just a
a regular dose instead of just a
a regular dose instead of just a once-a-month over here Steve we’re
once-a-month over here Steve we’re
once-a-month over here Steve we’re talking about tips to start a successful
talking about tips to start a successful
talking about tips to start a successful business there’s a ton of questions that
business there’s a ton of questions that
business there’s a ton of questions that are pouring in but before that what are
are pouring in but before that what are
are pouring in but before that what are your kind of three general tips or your
your kind of three general tips or your
your kind of three general tips or your intro some tips that you have first
intro some tips that you have first
intro some tips that you have first starting a successful company I think
starting a successful company I think
starting a successful company I think the key thing is really an ash I think
the key thing is really an ash I think
the key thing is really an ash I think I’m on this show actually and wouldn’t
I’m on this show actually and wouldn’t
I’m on this show actually and wouldn’t talk about our own personal experiences
talk about our own personal experiences
talk about our own personal experiences when kind of what’s gone well what
when kind of what’s gone well what
when kind of what’s gone well what hasn’t how we how we kind of grafted to
hasn’t how we how we kind of grafted to
hasn’t how we how we kind of grafted to make it real and start our own
make it real and start our own
make it real and start our own businesses but number of tip number one
businesses but number of tip number one
businesses but number of tip number one is have an idea for a product or service
is have an idea for a product or service
is have an idea for a product or service that you think is compelling and you get
that you think is compelling and you get
that you think is compelling and you get excited about secondly think about
excited about secondly think about
excited about secondly think about always always you can’t kind of live in
always always you can’t kind of live in
always always you can’t kind of live in the shoes of the audience but the people
the shoes of the audience but the people
the shoes of the audience but the people who are gonna buy it standing
who are gonna buy it standing
who are gonna buy it standing shoulder-to-shoulder to think about what
shoulder-to-shoulder to think about what
shoulder-to-shoulder to think about what is it about your product your offering
is it about your product your offering
is it about your product your offering that makes you special compelling
that makes you special compelling
that makes you special compelling different from competitors and standout
different from competitors and standout
different from competitors and standout and then most of all once you’ve done
and then most of all once you’ve done
and then most of all once you’ve done that is put a plan in place and execute
that is put a plan in place and execute
that is put a plan in place and execute the hell out of it I like it well
the hell out of it I like it well
the hell out of it I like it well there’s a ton of comments coming through
there’s a ton of comments coming through
there’s a ton of comments coming through people saying don’t worry about the
people saying don’t worry about the
people saying don’t worry about the timing it’s great to be here people
timing it’s great to be here people
timing it’s great to be here people saying they love your quotes so let’s
saying they love your quotes so let’s
saying they love your quotes so let’s get to some questions guys tag me it’s a
get to some questions guys tag me it’s a
get to some questions guys tag me it’s a lot easier for me to see it so it comes
lot easier for me to see it so it comes
lot easier for me to see it so it comes through because the chat moves so
through because the chat moves so
through because the chat moves so quickly first up is coming from Thomas
quickly first up is coming from Thomas
quickly first up is coming from Thomas he says I’ve been Stephen greetings from
he says I’ve been Stephen greetings from
he says I’ve been Stephen greetings from Finland the best way to start a morning
Finland the best way to start a morning
Finland the best way to start a morning is to take a 40 to 1 hour minute walk
is to take a 40 to 1 hour minute walk
is to take a 40 to 1 hour minute walk and just listen to your videos how do
and just listen to your videos how do
and just listen to your videos how do you guys start your morning what do you
you guys start your morning what do you
you guys start your morning what do you do to start your morning you go for a
do to start your morning you go for a
do to start your morning you go for a run is that a daily thing yeah most days
run is that a daily thing yeah most days
run is that a daily thing yeah most days I go for run I was in Dublin yesterday
I go for run I was in Dublin yesterday
I go for run I was in Dublin yesterday and I’m in Lisbon Madrid last week and I
and I’m in Lisbon Madrid last week and I
and I’m in Lisbon Madrid last week and I try and go for a run clear my head and
try and go for a run clear my head and
try and go for a run clear my head and it’s the great way Thomas you’re right
it’s the great way Thomas you’re right
it’s the great way Thomas you’re right to have fantastic ideas sometimes I
to have fantastic ideas sometimes I
to have fantastic ideas sometimes I listen to podcasts sometimes I listen to
listen to podcasts sometimes I listen to
listen to podcasts sometimes I listen to music but it is you know if you kind of
music but it is you know if you kind of
music but it is you know if you kind of get fired up by the killers it’s a great
get fired up by the killers it’s a great
get fired up by the killers it’s a great way to start the day and get you get you
way to start the day and get you get you
way to start the day and get you get you just clears your head and it can really
just clears your head and it can really
just clears your head and it can really help you focus as an entrepreneur a tip
help you focus as an entrepreneur a tip
help you focus as an entrepreneur a tip of every entrepreneur be kind of what
of every entrepreneur be kind of what
of every entrepreneur be kind of what are the one two or three things no more
are the one two or three things no more
are the one two or three things no more than three things that you want to
than three things that you want to
than three things that you want to achieve that day and when you go for a
achieve that day and when you go for a
achieve that day and when you go for a runner you go to the gym whatever you do
runner you go to the gym whatever you do
runner you go to the gym whatever you do to sit down
to sit down
to sit down and a breakfast it’s really good just to
and a breakfast it’s really good just to
and a breakfast it’s really good just to have a little bit of thinking time what
have a little bit of thinking time what
have a little bit of thinking time what is it I want to achieve today where do I
is it I want to achieve today where do I
is it I want to achieve today where do I want to be when I go home tonight and
want to be when I go home tonight and
want to be when I go home tonight and what will I have achieved
what will I have achieved
what will I have achieved so Evan what’s your what’s your big way
so Evan what’s your what’s your big way
so Evan what’s your what’s your big way to start a day I start my day by
to start a day I start my day by
to start a day I start my day by actually reading a page of my book the
actually reading a page of my book the
actually reading a page of my book the top ten rules of success
top ten rules of success
top ten rules of success I like I like to get hit with some
I like I like to get hit with some
I like I like to get hit with some inspiration from a huge thought leader
inspiration from a huge thought leader
inspiration from a huge thought leader so I’m getting two rules from Steve Jobs
so I’m getting two rules from Steve Jobs
so I’m getting two rules from Steve Jobs or Oprah or whoever it is and it just it
or Oprah or whoever it is and it just it
or Oprah or whoever it is and it just it sets my mind up right and then I get on
sets my mind up right and then I get on
sets my mind up right and then I get on Instagram gonna make a video so like a
Instagram gonna make a video so like a
Instagram gonna make a video so like a morning rant video quick like 15 seconds
morning rant video quick like 15 seconds
morning rant video quick like 15 seconds of advice and I just woke up I’m tired
of advice and I just woke up I’m tired
of advice and I just woke up I’m tired you see like the lines on my face from
you see like the lines on my face from
you see like the lines on my face from the bed sheets but it’s it’s just I like
the bed sheets but it’s it’s just I like
the bed sheets but it’s it’s just I like it it’s pure fire in the morning and it
it it’s pure fire in the morning and it
it it’s pure fire in the morning and it gets me set up for a great day so all in
gets me set up for a great day so all in
gets me set up for a great day so all in all it takes you know 10 minutes to do
all it takes you know 10 minutes to do
all it takes you know 10 minutes to do but it gets me from being just waking up
but it gets me from being just waking up
but it gets me from being just waking up and tired to motivating ready to start
and tired to motivating ready to start
and tired to motivating ready to start today that’s great it’s good way and had
today that’s great it’s good way and had
today that’s great it’s good way and had any kind of crazy day
any kind of crazy day
any kind of crazy day how do I close my day 10 o’clock we tend
how do I close my day 10 o’clock we tend
how do I close my day 10 o’clock we tend to start to wind down lights off I take
to start to wind down lights off I take
to start to wind down lights off I take the dog for a walk and just just unwind
the dog for a walk and just just unwind
the dog for a walk and just just unwind not have any devices it’s hard to put
not have any devices it’s hard to put
not have any devices it’s hard to put away the Instagram in the YouTube and
away the Instagram in the YouTube and
away the Instagram in the YouTube and all that stuff so 10 o’clock my wife and
all that stuff so 10 o’clock my wife and
all that stuff so 10 o’clock my wife and I just set a rule to kind of turn all
I just set a rule to kind of turn all
I just set a rule to kind of turn all the lights out and start to wind down
the lights out and start to wind down
the lights out and start to wind down and get ready for bed by 11 o’clock
and get ready for bed by 11 o’clock
and get ready for bed by 11 o’clock we’re usually in bed so that our take
we’re usually in bed so that our take
we’re usually in bed so that our take the dog out wind down and all that how
the dog out wind down and all that how
the dog out wind down and all that how about you well I love to do that and the
about you well I love to do that and the
about you well I love to do that and the reality is kind of a schedule you know
reality is kind of a schedule you know
reality is kind of a schedule you know like I was on the Dublin flight six
like I was on the Dublin flight six
like I was on the Dublin flight six o’clock yesterday morning and the flight
o’clock yesterday morning and the flight
o’clock yesterday morning and the flight landed back in London at 10 o’clock at
landed back in London at 10 o’clock at
landed back in London at 10 o’clock at night but but I love that routine where
night but but I love that routine where
night but but I love that routine where you got structure it’s pretty similar
you got structure it’s pretty similar
you got structure it’s pretty similar for me but I can get home if I’ve done a
for me but I can get home if I’ve done a
for me but I can get home if I’ve done a dinner or with customers and stuff like
dinner or with customers and stuff like
dinner or with customers and stuff like that it could be 11 o’clock sometimes or
that it could be 11 o’clock sometimes or
that it could be 11 o’clock sometimes or a functor ambulance what I try and do is
a functor ambulance what I try and do is
a functor ambulance what I try and do is similar to you is I kind of try and
similar to you is I kind of try and
similar to you is I kind of try and switch off social media after 11 o’clock
switch off social media after 11 o’clock
switch off social media after 11 o’clock put my iPhone on airplane mode stop it
put my iPhone on airplane mode stop it
put my iPhone on airplane mode stop it being in all night because that’s what
being in all night because that’s what
being in all night because that’s what it does otherwise and actually take the
it does otherwise and actually take the
it does otherwise and actually take the dog for a walk if I’m ever home
dog for a walk if I’m ever home
dog for a walk if I’m ever home and then I just kind of wind down and
and then I just kind of wind down and
and then I just kind of wind down and then get a pretty decent night’s sleep
then get a pretty decent night’s sleep
then get a pretty decent night’s sleep and back up and jumping around at five
and back up and jumping around at five
and back up and jumping around at five o’clock in the morning ready for another
o’clock in the morning ready for another
o’clock in the morning ready for another day of adventure another run I like it
day of adventure another run I like it
day of adventure another run I like it okay guys keep the questions coming
okay guys keep the questions coming
okay guys keep the questions coming let’s get through a bunch of them so God
let’s get through a bunch of them so God
let’s get through a bunch of them so God is ready to say how do you become
is ready to say how do you become
is ready to say how do you become successful in social media marketing
successful in social media marketing
successful in social media marketing well you’ve been up in your game and
well you’ve been up in your game and
well you’ve been up in your game and social media what advice do you have
social media what advice do you have
social media what advice do you have yeah I think so yeah I think I’m an
yeah I think so yeah I think I’m an
yeah I think so yeah I think I’m an Evans the master and an dad actually
Evans the master and an dad actually
Evans the master and an dad actually everyone just give you a shout-out I
everyone just give you a shout-out I
everyone just give you a shout-out I love your product placements in the
love your product placements in the
love your product placements in the background great books guys if you
background great books guys if you
background great books guys if you haven’t got it you will learn a lot I’ve
haven’t got it you will learn a lot I’ve
haven’t got it you will learn a lot I’ve read your one word and it’s all hashtag
read your one word and it’s all hashtag
read your one word and it’s all hashtag belief so I love Evan but the way to be
belief so I love Evan but the way to be
belief so I love Evan but the way to be successful social media directly your
successful social media directly your
successful social media directly your question is is get engaged and have a
question is is get engaged and have a
question is is get engaged and have a strong point of view and sometimes a
strong point of view and sometimes a
strong point of view and sometimes a different point of view but I think with
different point of view but I think with
different point of view but I think with social media people can really taste the
social media people can really taste the
social media people can really taste the authenticity and they can also taste get
authenticity and they can also taste get
authenticity and they can also taste get excited about people who have strong
excited about people who have strong
excited about people who have strong points of view and if you know the great
points of view and if you know the great
points of view and if you know the great thing second if you’ve got a product
thing second if you’ve got a product
thing second if you’ve got a product that you’re so passionate about that
that you’re so passionate about that
that you’re so passionate about that that personality you want to bring out
that personality you want to bring out
that personality you want to bring out in social media and then again you’ve
in social media and then again you’ve
in social media and then again you’ve got to find where your audience is I
got to find where your audience is I
got to find where your audience is I don’t know if maybe if it’s a younger
don’t know if maybe if it’s a younger
don’t know if maybe if it’s a younger generation you really want to be looking
generation you really want to be looking
generation you really want to be looking at Instagram more traditional sort of
at Instagram more traditional sort of
at Instagram more traditional sort of business probably Twitter so there’s
business probably Twitter so there’s
business probably Twitter so there’s lots of different channels you can look
lots of different channels you can look
lots of different channels you can look at you know Facebook LinkedIn all these
at you know Facebook LinkedIn all these
at you know Facebook LinkedIn all these different channels and go where your
different channels and go where your
different channels and go where your audiences and and really give them
audiences and and really give them
audiences and and really give them compelling content and I think around
compelling content and I think around
compelling content and I think around this is it’s not just talking about your
this is it’s not just talking about your
this is it’s not just talking about your product but it’s also talking about the
product but it’s also talking about the
product but it’s also talking about the reason why your products need it and
reason why your products need it and
reason why your products need it and talking about the benefits and you know
talking about the benefits and you know
talking about the benefits and you know if it’s got impact on health it’s got
if it’s got impact on health it’s got
if it’s got impact on health it’s got impact on other things that well-being
impact on other things that well-being
impact on other things that well-being then bring all that out to the fore
then bring all that out to the fore
then bring all that out to the fore because the more you make a human story
because the more you make a human story
because the more you make a human story the more it will connect with the
the more it will connect with the
the more it will connect with the audience out on social media and then
audience out on social media and then
audience out on social media and then you get a bigger following you’ll get
you get a bigger following you’ll get
you get a bigger following you’ll get people kind of like and you retweet it
people kind of like and you retweet it
people kind of like and you retweet it and all that sort of stuff and then you
and all that sort of stuff and then you
and all that sort of stuff and then you really do you get a following you’re
really do you get a following you’re
really do you get a following you’re part of a community of like-minded
part of a community of like-minded
part of a community of like-minded spirits but at the center of it is your
spirits but at the center of it is your
spirits but at the center of it is your big idea so I with these sort of things
big idea so I with these sort of things
big idea so I with these sort of things I’d step out there I think also with
I’d step out there I think also with
I’d step out there I think also with social media there’s still a bit of fear
social media there’s still a bit of fear
social media there’s still a bit of fear about
about
about send or posted something stupid you know
send or posted something stupid you know
send or posted something stupid you know we all do that you’ll do that I’ve
we all do that you’ll do that I’ve
we all do that you’ll do that I’ve posted stuff that’s stupid but you don’t
posted stuff that’s stupid but you don’t
posted stuff that’s stupid but you don’t let that horn you you just got to learn
let that horn you you just got to learn
let that horn you you just got to learn and get wiser the next time but the
and get wiser the next time but the
and get wiser the next time but the really important thing is to get out
really important thing is to get out
really important thing is to get out there you don’t you want to have like
there you don’t you want to have like
there you don’t you want to have like business you wouldn’t never want to have
business you wouldn’t never want to have
business you wouldn’t never want to have a fear of failure you will be your much
a fear of failure you will be your much
a fear of failure you will be your much better
better
better getting out there posting start looking
getting out there posting start looking
getting out there posting start looking to get in the conversation going I’m
to get in the conversation going I’m
to get in the conversation going I’m really with engaging content bring your
really with engaging content bring your
really with engaging content bring your personality to life yeah I want to hurry
personality to life yeah I want to hurry
personality to life yeah I want to hurry aswhat stupid stuff you posted I don’t
aswhat stupid stuff you posted I don’t
aswhat stupid stuff you posted I don’t say anything stupid coming for you but
say anything stupid coming for you but
say anything stupid coming for you but to Stevens point about engagement Jay
to Stevens point about engagement Jay
to Stevens point about engagement Jay rice who’s a pretty regular guy in our
rice who’s a pretty regular guy in our
rice who’s a pretty regular guy in our chat I don’t see him here today but he
chat I don’t see him here today but he
chat I don’t see him here today but he has an Instagram account and he has less
has an Instagram account and he has less
has an Instagram account and he has less than a hundred followers I think and he
than a hundred followers I think and he
than a hundred followers I think and he messaged me last week and he said
messaged me last week and he said
messaged me last week and he said Stephen Kelly liked one of my posts it’s
Stephen Kelly liked one of my posts it’s
Stephen Kelly liked one of my posts it’s like it makes a difference right you
like it makes a difference right you
like it makes a difference right you know for whatever reason you’re on his
know for whatever reason you’re on his
know for whatever reason you’re on his account you saw the picture you liked it
account you saw the picture you liked it
account you saw the picture you liked it and and that little touch makes a huge
and and that little touch makes a huge
and and that little touch makes a huge difference and so for the people who are
difference and so for the people who are
difference and so for the people who are following you just engaging with them
following you just engaging with them
following you just engaging with them saying thank you giving them a like last
saying thank you giving them a like last
saying thank you giving them a like last night I was on YouTube live just
night I was on YouTube live just
night I was on YouTube live just randomly going through people’s live
randomly going through people’s live
randomly going through people’s live streams and and jumping in and saying
streams and and jumping in and saying
streams and and jumping in and saying hey so some people have like a hundred
hey so some people have like a hundred
hey so some people have like a hundred followers on YouTube hundred subscribers
followers on YouTube hundred subscribers
followers on YouTube hundred subscribers and I’m jumping in it’s like oh my god
and I’m jumping in it’s like oh my god
and I’m jumping in it’s like oh my god Evan Carmichael join the chat thank you
Evan Carmichael join the chat thank you
Evan Carmichael join the chat thank you so much somebody’s started crying on
so much somebody’s started crying on
so much somebody’s started crying on this Jane is like hey just keep doing
this Jane is like hey just keep doing
this Jane is like hey just keep doing your thing this is amazing I’m here to
your thing this is amazing I’m here to
your thing this is amazing I’m here to support you and so being it like you
support you and so being it like you
support you and so being it like you have to be engaged you can’t just see it
have to be engaged you can’t just see it
have to be engaged you can’t just see it as a as a content pumping machine you
as a as a content pumping machine you
as a as a content pumping machine you have to react and engage with the people
have to react and engage with the people
have to react and engage with the people and then tow it say to Stevens Point
and then tow it say to Stevens Point
and then tow it say to Stevens Point like you have to post up the matters
like you have to post up the matters
like you have to post up the matters it’s the posts of the era both post your
it’s the posts of the era both post your
it’s the posts of the era both post your opinion post something that your
opinion post something that your
opinion post something that your grandkids would be proud of that you
grandkids would be proud of that you
grandkids would be proud of that you want to show them I think most people
want to show them I think most people
want to show them I think most people what they post is just it’s kind of
what they post is just it’s kind of
what they post is just it’s kind of garbage you know you would not follow
garbage you know you would not follow
garbage you know you would not follow you right so make that a priority
you right so make that a priority
you right so make that a priority posting something that really matters
posting something that really matters
posting something that really matters it’s just one other thing ever done this
it’s just one other thing ever done this
it’s just one other thing ever done this is sort of a personal view all these
is sort of a personal view all these
is sort of a personal view all these social marketers will tell me I’m crazy
social marketers will tell me I’m crazy
social marketers will tell me I’m crazy but I think you know social marketing
but I think you know social marketing
but I think you know social marketing and social media has been
and social media has been
and social media has been transformational
transformational
transformational and is changed the way you know even
and is changed the way you know even
and is changed the way you know even voters for elections it’s changed
voters for elections it’s changed
voters for elections it’s changed everything
everything
everything however the truth is everybody paints a
however the truth is everybody paints a
however the truth is everybody paints a picture of themselves on social media
picture of themselves on social media
picture of themselves on social media that’s a life of perfection and
that’s a life of perfection and
that’s a life of perfection and everybody you know if you’re a celebrity
everybody you know if you’re a celebrity
everybody you know if you’re a celebrity always photo shopped you know it’s not
always photo shopped you know it’s not
always photo shopped you know it’s not real life I think there’s there’s a real
real life I think there’s there’s a real
real life I think there’s there’s a real appetite for food would be authentic be
appetite for food would be authentic be
appetite for food would be authentic be real if you tell them you’ve had a bad
real if you tell them you’ve had a bad
real if you tell them you’ve had a bad day put something up about why Annabeth
day put something up about why Annabeth
day put something up about why Annabeth damn what you’re gonna do about to
damn what you’re gonna do about to
damn what you’re gonna do about to overcome it cuz if you just kind of read
overcome it cuz if you just kind of read
overcome it cuz if you just kind of read everything on social media you think
everything on social media you think
everything on social media you think life is perfection everybody’s beautiful
life is perfection everybody’s beautiful
life is perfection everybody’s beautiful photo shot everybody Wow everybody’s at
photo shot everybody Wow everybody’s at
photo shot everybody Wow everybody’s at parties all the time and it’s not real
parties all the time and it’s not real
parties all the time and it’s not real life you know there’s from bad days to
life you know there’s from bad days to
life you know there’s from bad days to life an entrepreneur is a life of a
life an entrepreneur is a life of a
life an entrepreneur is a life of a roller coaster ride it’s you know up and
roller coaster ride it’s you know up and
roller coaster ride it’s you know up and down and every day is just a
down and every day is just a
down and every day is just a white-knuckle ride and I think if you
white-knuckle ride and I think if you
white-knuckle ride and I think if you can express that as part of your social
can express that as part of your social
can express that as part of your social media you’ll get people to gravitate to
media you’ll get people to gravitate to
media you’ll get people to gravitate to you way more than just post him pretty
you way more than just post him pretty
you way more than just post him pretty pictures on the beach of Mexico yeah I
pictures on the beach of Mexico yeah I
pictures on the beach of Mexico yeah I agree
agree
agree I think I think that’s why my morning
I think I think that’s why my morning
I think I think that’s why my morning series as well cuz I am I just woke up
series as well cuz I am I just woke up
series as well cuz I am I just woke up when I have the lines on my face and you
when I have the lines on my face and you
when I have the lines on my face and you just not super polished I want to see
just not super polished I want to see
just not super polished I want to see some like pre run Stephen Kelly quick
some like pre run Stephen Kelly quick
some like pre run Stephen Kelly quick Instagram story every morning 5:00 a.m.
Instagram story every morning 5:00 a.m.
Instagram story every morning 5:00 a.m. run with Stephen message of the day 15
run with Stephen message of the day 15
run with Stephen message of the day 15 seconds and then go I think I think that
seconds and then go I think I think that
seconds and then go I think I think that could be I would follow that I’m gonna
could be I would follow that I’m gonna
could be I would follow that I’m gonna think about it I’ll do it man do that
think about it I’ll do it man do that
think about it I’ll do it man do that looking rough long lines running in the
looking rough long lines running in the
looking rough long lines running in the dark in downtown Toronto with 9 foot of
dark in downtown Toronto with 9 foot of
dark in downtown Toronto with 9 foot of snow around me I like it I wanna see it
snow around me I like it I wanna see it
snow around me I like it I wanna see it okay next i gar Evan and Stephen how do
okay next i gar Evan and Stephen how do
okay next i gar Evan and Stephen how do you overcome a lack of resources to
you overcome a lack of resources to
you overcome a lack of resources to start a business I think that’s great I
start a business I think that’s great I
start a business I think that’s great I got another great quote the problem you
got another great quote the problem you
got another great quote the problem you have is never resources it’s always
have is never resources it’s always
have is never resources it’s always resourceful nuts so I am a few ideas
resourceful nuts so I am a few ideas
resourceful nuts so I am a few ideas when you study business just see a
when you study business just see a
when you study business just see a businesses I’ve started I’ll tell you a
businesses I’ve started I’ll tell you a
businesses I’ve started I’ll tell you a couple of ways I’ve done it three ways
couple of ways I’ve done it three ways
couple of ways I’ve done it three ways number one
number one
number one I’d always encourage you to moonlight so
I’d always encourage you to moonlight so
I’d always encourage you to moonlight so we’ve had examples like Marc Benioff
we’ve had examples like Marc Benioff
we’ve had examples like Marc Benioff when he started Salesforce he were to
when he started Salesforce he were to
when he started Salesforce he were to Oracle he you know collectors kind of
Oracle he you know collectors kind of
Oracle he you know collectors kind of weekly biweekly pay check out of our
weekly biweekly pay check out of our
weekly biweekly pay check out of our court and in the meantime and even into
court and in the meantime and even into
court and in the meantime and even into the weekend she was starting Salesforce
the weekend she was starting Salesforce
the weekend she was starting Salesforce and now Salesforce uh devaluation
and now Salesforce uh devaluation
and now Salesforce uh devaluation seventy eighty billion dollars or
seventy eighty billion dollars or
seventy eighty billion dollars or something like that when I started
something like that when I started
something like that when I started business also was severe when other
business also was severe when other
business also was severe when other angel investors will have that other
angel investors will have that other
angel investors will have that other jobs and we we started the business of
jobs and we we started the business of
jobs and we we started the business of the weekend and we met up one evening a
the weekend and we met up one evening a
the weekend and we met up one evening a week and we all had our actions as you
week and we all had our actions as you
week and we all had our actions as you know we kind of organized it so one
know we kind of organized it so one
know we kind of organized it so one person was just marked and one person
person was just marked and one person
person was just marked and one person didn’t product development and then when
didn’t product development and then when
didn’t product development and then when it got us to a stage where we launched
it got us to a stage where we launched
it got us to a stage where we launched the product and we got some momentum
the product and we got some momentum
the product and we got some momentum when you we knew the business was real
when you we knew the business was real
when you we knew the business was real we stepped down from the day job and the
we stepped down from the day job and the
we stepped down from the day job and the the effectively the thing that had given
the effectively the thing that had given
the effectively the thing that had given us a check paycheck to fund the time we
us a check paycheck to fund the time we
us a check paycheck to fund the time we had to start a new business so that’s
had to start a new business so that’s
had to start a new business so that’s one idea
one idea
one idea um second idea would be to and this has
um second idea would be to and this has
um second idea would be to and this has been very successful as well one
been very successful as well one
been very successful as well one business I started well ninety ninety
business I started well ninety ninety
business I started well ninety ninety seven a long time ago great company
seven a long time ago great company
seven a long time ago great company called Cordia four years later we put on
called Cordia four years later we put on
called Cordia four years later we put on the Nasdaq 100 million dollars in four
the Nasdaq 100 million dollars in four
the Nasdaq 100 million dollars in four years of growth so from the get-go from
years of growth so from the get-go from
years of growth so from the get-go from nothing and that business was always
nothing and that business was always
nothing and that business was always cashflow positive
cashflow positive
cashflow positive why because we actually sold ourselves
why because we actually sold ourselves
why because we actually sold ourselves out and charged a day rate to customers
out and charged a day rate to customers
out and charged a day rate to customers for consultant advice so you know for
for consultant advice so you know for
for consultant advice so you know for the business model in the first six
the business model in the first six
the business model in the first six months is two days a week we’d actually
months is two days a week we’d actually
months is two days a week we’d actually go out there with customers charging
go out there with customers charging
go out there with customers charging their money real money and then the
their money real money and then the
their money real money and then the other three days would effectively do
other three days would effectively do
other three days would effectively do business development selling marketing
business development selling marketing
business development selling marketing product development and that why was
product development and that why was
product development and that why was that good number one it meant the
that good number one it meant the
that good number one it meant the customer actually customers through the
customer actually customers through the
customer actually customers through the consulting contrasted with us paid for
consulting contrasted with us paid for
consulting contrasted with us paid for the startup cost of the business
the startup cost of the business
the startup cost of the business secondly is it meant we could test ideas
secondly is it meant we could test ideas
secondly is it meant we could test ideas with customers real customers you know
with customers real customers you know
with customers real customers you know in the coffee-break and stuff like that
in the coffee-break and stuff like that
in the coffee-break and stuff like that and refine the product ideas we were
and refine the product ideas we were
and refine the product ideas we were having and that was a really great idea
having and that was a really great idea
having and that was a really great idea and thirdly is sort of validated it
and thirdly is sort of validated it
and thirdly is sort of validated it de-risk the whole business model and the
de-risk the whole business model and the
de-risk the whole business model and the idea because every time we test it with
idea because every time we test it with
idea because every time we test it with a real
a real
a real we knew that we’re making progress and
we knew that we’re making progress and
we knew that we’re making progress and we’ve refined it and refined it and
we’ve refined it and refined it and
we’ve refined it and refined it and eventually got it right and there six
eventually got it right and there six
eventually got it right and there six months later we stopped doing the
months later we stopped doing the
months later we stopped doing the consulting and we just focused you know
consulting and we just focused you know
consulting and we just focused you know seven days a week on building the
seven days a week on building the
seven days a week on building the business and then the final thing
business and then the final thing
business and then the final thing actually is did in one business was
actually is did in one business was
actually is did in one business was actually pitched the idea to an early
actually pitched the idea to an early
actually pitched the idea to an early stage customer and the customer liked it
stage customer and the customer liked it
stage customer and the customer liked it so much they actually wanted to invest
so much they actually wanted to invest
so much they actually wanted to invest in the company and they said and wow
in the company and they said and wow
in the company and they said and wow what a sweetheart that was one of the
what a sweetheart that was one of the
what a sweetheart that was one of the best things we ever did so the customer
best things we ever did so the customer
best things we ever did so the customer became like it wasn’t a big investor
became like it wasn’t a big investor
became like it wasn’t a big investor like a 3% investor but with that cash it
like a 3% investor but with that cash it
like a 3% investor but with that cash it allowed us to fund the business it
allowed us to fund the business it
allowed us to fund the business it allowed us to have the customer we call
allowed us to have the customer we call
allowed us to have the customer we call it a focus group at the time they refine
it a focus group at the time they refine
it a focus group at the time they refine the product and then we’ve got a product
the product and then we’ve got a product
the product and then we’ve got a product to market so I are you know I’m sort of
to market so I are you know I’m sort of
to market so I are you know I’m sort of planted a picture where you know
planted a picture where you know
planted a picture where you know entrepreneurs were battlers we’re
entrepreneurs were battlers we’re
entrepreneurs were battlers we’re hustlers
hustlers
hustlers with grafters and you can always think
with grafters and you can always think
with grafters and you can always think of resourceful nasai Diaz to overcome
of resourceful nasai Diaz to overcome
of resourceful nasai Diaz to overcome the lack of cash and also get the other
the lack of cash and also get the other
the lack of cash and also get the other obviously I do think Evans done this
obviously I do think Evans done this
obviously I do think Evans done this with some of his buddies and friends and
with some of his buddies and friends and
with some of his buddies and friends and family get some of the friends and
family get some of the friends and
family get some of the friends and family to give their free time to the
family to give their free time to the
family to give their free time to the business ideas to get you off the ground
business ideas to get you off the ground
business ideas to get you off the ground so there’s loads of ideas and I think if
so there’s loads of ideas and I think if
so there’s loads of ideas and I think if you’ve got real belief in your product
you’ve got real belief in your product
you’ve got real belief in your product and your hustler then there’s nothing
and your hustler then there’s nothing
and your hustler then there’s nothing stopping you Stephen Kelly is on point
stopping you Stephen Kelly is on point
stopping you Stephen Kelly is on point today that was awesome I love all three
today that was awesome I love all three
today that was awesome I love all three of those tips that was great I agree a
of those tips that was great I agree a
of those tips that was great I agree a hundred percent I think Stephens point
hundred percent I think Stephens point
hundred percent I think Stephens point number two really goes under the radar
number two really goes under the radar
number two really goes under the radar for a lot of people start with the
for a lot of people start with the
for a lot of people start with the service not a product if you can start
service not a product if you can start
service not a product if you can start with a service you start bringing
with a service you start bringing
with a service you start bringing revenue and it gets you tight to your
revenue and it gets you tight to your
revenue and it gets you tight to your customer you really know what the
customer you really know what the
customer you really know what the problems are and then you can focus on
problems are and then you can focus on
problems are and then you can focus on building a product out afterwards but I
building a product out afterwards but I
building a product out afterwards but I totally agree it’s all about your
totally agree it’s all about your
totally agree it’s all about your resourcefulness try to find the fastest
resourcefulness try to find the fastest
resourcefulness try to find the fastest path to making money even if it’s not
path to making money even if it’s not
path to making money even if it’s not your long-term vision it’s a piece of it
your long-term vision it’s a piece of it
your long-term vision it’s a piece of it like you want to be up here I don’t
like you want to be up here I don’t
like you want to be up here I don’t think spending time trying to raise
think spending time trying to raise
think spending time trying to raise capital is the path because you end up
capital is the path because you end up
capital is the path because you end up spending most your time raising capital
spending most your time raising capital
spending most your time raising capital instead of actually building momentum to
instead of actually building momentum to
instead of actually building momentum to build the business so I love it I agree
build the business so I love it I agree
build the business so I love it I agree Evan what would be a top top tip to it
Evan what would be a top top tip to it
Evan what would be a top top tip to it for a hustler out there Hannah how do
for a hustler out there Hannah how do
for a hustler out there Hannah how do they get going
they get going
they get going how do they start our business and how
how do they start our business and how
how do they start our business and how do they keep some level of cash flow the
do they keep some level of cash flow the
do they keep some level of cash flow the anything or get or get deployed
anything or get or get deployed
anything or get or get deployed is onto the team around there kind of
is onto the team around there kind of
is onto the team around there kind of big picture in the the adventure I think
big picture in the the adventure I think
big picture in the the adventure I think the biggest thing for starting up a lot
the biggest thing for starting up a lot
the biggest thing for starting up a lot of entrepreneurs is just consistency I
of entrepreneurs is just consistency I
of entrepreneurs is just consistency I don’t think people stay consistent
don’t think people stay consistent
don’t think people stay consistent enough I think entrepreneurs especially
enough I think entrepreneurs especially
enough I think entrepreneurs especially when we don’t have a boss telling us
when we don’t have a boss telling us
when we don’t have a boss telling us what we need to do ultimately our
what we need to do ultimately our
what we need to do ultimately our customers our boss but you don’t really
customers our boss but you don’t really
customers our boss but you don’t really have somebody looking over your shoulder
have somebody looking over your shoulder
have somebody looking over your shoulder saying you need to get this done you
saying you need to get this done you
saying you need to get this done you need to show up at this time and I think
need to show up at this time and I think
need to show up at this time and I think entrepreneurs might have a great Monday
entrepreneurs might have a great Monday
entrepreneurs might have a great Monday and get motivated inspired like they’re
and get motivated inspired like they’re
and get motivated inspired like they’re watching this and they get super
watching this and they get super
watching this and they get super motivated and then Thursdays amazing and
motivated and then Thursdays amazing and
motivated and then Thursdays amazing and then they wake up Friday and they’re
then they wake up Friday and they’re
then they wake up Friday and they’re back to square one and don’t have that
back to square one and don’t have that
back to square one and don’t have that the drive and motivation constantly it
the drive and motivation constantly it
the drive and motivation constantly it says back and forth constantly and
says back and forth constantly and
says back and forth constantly and people aren’t consistent enough so
people aren’t consistent enough so
people aren’t consistent enough so finding I think the morning routine that
finding I think the morning routine that
finding I think the morning routine that sits you out remembering your why
sits you out remembering your why
sits you out remembering your why whether you’re going for a run like
whether you’re going for a run like
whether you’re going for a run like Stephen whether you’re reading the book
Stephen whether you’re reading the book
Stephen whether you’re reading the book like me whether whatever the thing is it
like me whether whatever the thing is it
like me whether whatever the thing is it gets you feeling bold and unstoppable in
gets you feeling bold and unstoppable in
gets you feeling bold and unstoppable in the morning being more consistent every
the morning being more consistent every
the morning being more consistent every single day people like I’m really
single day people like I’m really
single day people like I’m really building my Instagram journey as an
building my Instagram journey as an
building my Instagram journey as an example right now and I’m gonna win
example right now and I’m gonna win
example right now and I’m gonna win because I’m gonna do three to four posts
because I’m gonna do three to four posts
because I’m gonna do three to four posts a day for four years four years ago on
a day for four years four years ago on
a day for four years four years ago on YouTube I had 7000 subscribers four
YouTube I had 7000 subscribers four
YouTube I had 7000 subscribers four years ago seven thousand subscribers an
years ago seven thousand subscribers an
years ago seven thousand subscribers an hour at 1.2 million by doing a video to
hour at 1.2 million by doing a video to
hour at 1.2 million by doing a video to 3 videos every single day just every
3 videos every single day just every
3 videos every single day just every single day you show up and you do the
single day you show up and you do the
single day you show up and you do the work and Instagram I’m gonna do the same
work and Instagram I’m gonna do the same
work and Instagram I’m gonna do the same thing and whatever the next thing is
thing and whatever the next thing is
thing and whatever the next thing is it’s just every single day showing up
it’s just every single day showing up
it’s just every single day showing up and doing work and I think people burn
and doing work and I think people burn
and doing work and I think people burn out too quickly and they’re not
out too quickly and they’re not
out too quickly and they’re not consistent enough like three months at
consistent enough like three months at
consistent enough like three months at doing it is not enough you have to be
doing it is not enough you have to be
doing it is not enough you have to be thinking I’m gonna do this for four
thinking I’m gonna do this for four
thinking I’m gonna do this for four years and then I’ll be successful or
years and then I’ll be successful or
years and then I’ll be successful or Never all right let’s keep it going
Never all right let’s keep it going
Never all right let’s keep it going Luke Evan and Stephen would having a
Luke Evan and Stephen would having a
Luke Evan and Stephen would having a business management degree from a
business management degree from a
business management degree from a university to give me an advantage in
university to give me an advantage in
university to give me an advantage in the business world ah Luke is great
the business world ah Luke is great
the business world ah Luke is great question I think it gives you a
question I think it gives you a
question I think it gives you a foundation because then you kind of
foundation because then you kind of
foundation because then you kind of understand accounting marketing but but
understand accounting marketing but but
understand accounting marketing but but it’s predominately theory and I think
it’s predominately theory and I think
it’s predominately theory and I think the University of Life is the best way
the University of Life is the best way
the University of Life is the best way of getting some hard knocks and learning
of getting some hard knocks and learning
of getting some hard knocks and learning you know how to roll with the punches so
you know how to roll with the punches so
you know how to roll with the punches so the best experience you can get actually
the best experience you can get actually
the best experience you can get actually you know when I started a business I
you know when I started a business I
you know when I started a business I probably learned three I I did a
probably learned three I I did a
probably learned three I I did a business degree and I probably learned
business degree and I probably learned
business degree and I probably learned in three months why learning
in three months why learning
in three months why learning years of business school boy oh boy yeah
years of business school boy oh boy yeah
years of business school boy oh boy yeah there’s a rude awakening
there’s a rude awakening
there’s a rude awakening and not everything they tell you at
and not everything they tell you at
and not everything they tell you at business school kind of works in real
business school kind of works in real
business school kind of works in real life so and also you know with anything
life so and also you know with anything
life so and also you know with anything like Business School you learn
like Business School you learn
like Business School you learn everything about everything and it’s all
everything about everything and it’s all
everything about everything and it’s all I like kind of going to school you you
I like kind of going to school you you
I like kind of going to school you you you become such an expert about small
you become such an expert about small
you become such an expert about small range of topics but when you’re out
range of topics but when you’re out
range of topics but when you’re out there was an entrepreneur and a hustler
there was an entrepreneur and a hustler
there was an entrepreneur and a hustler there’s only a few things you really
there’s only a few things you really
there’s only a few things you really need to know at any point in time and
need to know at any point in time and
need to know at any point in time and then you just need to apply common sense
then you just need to apply common sense
then you just need to apply common sense so I’d say Lou you you’re much better
so I’d say Lou you you’re much better
so I’d say Lou you you’re much better really adapting that our foundation
really adapting that our foundation
really adapting that our foundation which is a great foundation I’m sure but
which is a great foundation I’m sure but
which is a great foundation I’m sure but into real life and starting a business
into real life and starting a business
into real life and starting a business and having again what I do love is some
and having again what I do love is some
and having again what I do love is some business schools actually Canada in the
business schools actually Canada in the
business schools actually Canada in the u.s. over in Europe do kind of these
u.s. over in Europe do kind of these
u.s. over in Europe do kind of these combined degrees and more and more I
combined degrees and more and more I
combined degrees and more and more I think this is the way the future where
think this is the way the future where
think this is the way the future where you could go off and landed it could be
you could go off and landed it could be
you could go off and landed it could be over three years five years but it’s
over three years five years but it’s
over three years five years but it’s only a part-time qualification and what
only a part-time qualification and what
only a part-time qualification and what you’re doing in in maybe three days a
you’re doing in in maybe three days a
you’re doing in in maybe three days a week is actually building a business so
week is actually building a business so
week is actually building a business so then you’ve got real life experience
then you’ve got real life experience
then you’ve got real life experience building your business and it’s
building your business and it’s
building your business and it’s connected to the theory of you know
connected to the theory of you know
connected to the theory of you know price elasticity or pricing or marketing
price elasticity or pricing or marketing
price elasticity or pricing or marketing or social media or whatever the top of
or social media or whatever the top of
or social media or whatever the top of your learning so you can actually make
your learning so you can actually make
your learning so you can actually make whatever you learn in a business school
whatever you learn in a business school
whatever you learn in a business school really apply to you big idea and get it
really apply to you big idea and get it
really apply to you big idea and get it get a kind of accelerated start to that
get a kind of accelerated start to that
get a kind of accelerated start to that so I would say you’re much better off
so I would say you’re much better off
so I would say you’re much better off working doing it trying sometimes
working doing it trying sometimes
working doing it trying sometimes failing but if you can connect what
failing but if you can connect what
failing but if you can connect what you’ve learned through your academic
you’ve learned through your academic
you’ve learned through your academic foundation then you know it’s a great
foundation then you know it’s a great
foundation then you know it’s a great start for you I think it depends on what
start for you I think it depends on what
start for you I think it depends on what your ambitions are I think if you want
your ambitions are I think if you want
your ambitions are I think if you want to be an entrepreneur there are very few
to be an entrepreneur there are very few
to be an entrepreneur there are very few industries where you need to have a
industries where you need to have a
industries where you need to have a degree where people even care you know
degree where people even care you know
degree where people even care you know nobody asked me in what I do what school
nobody asked me in what I do what school
nobody asked me in what I do what school I went to what my degree is I went to
I went to what my degree is I went to
I went to what my degree is I went to university I did undergrad Bachelor
university I did undergrad Bachelor
university I did undergrad Bachelor Commerce University of Toronto but like
Commerce University of Toronto but like
Commerce University of Toronto but like nobody cares now if I’m a if I’m a
nobody cares now if I’m a if I’m a
nobody cares now if I’m a if I’m a doctor or something that’s gonna matter
doctor or something that’s gonna matter
doctor or something that’s gonna matter a lot more if I’m a lawyer that’s gonna
a lot more if I’m a lawyer that’s gonna
a lot more if I’m a lawyer that’s gonna matter a lot more but if you want to be
matter a lot more but if you want to be
matter a lot more but if you want to be an entrepreneur I don’t think it really
an entrepreneur I don’t think it really
an entrepreneur I don’t think it really makes a huge difference if you want to
makes a huge difference if you want to
makes a huge difference if you want to get a job though it does like I don’t
get a job though it does like I don’t
get a job though it does like I don’t know how many high school dropouts
know how many high school dropouts
know how many high school dropouts Sage’s hiring right now they might cuz
Sage’s hiring right now they might cuz
Sage’s hiring right now they might cuz Stevens a forward-looking
Stevens a forward-looking
Stevens a forward-looking kind of guy but in general you know if
kind of guy but in general you know if
kind of guy but in general you know if you want to get a job and you don’t have
you want to get a job and you don’t have
you want to get a job and you don’t have a degree that’s gonna be tough too
a degree that’s gonna be tough too
a degree that’s gonna be tough too getting in the door you have to have
getting in the door you have to have
getting in the door you have to have something really amazing on your resume
something really amazing on your resume
something really amazing on your resume to stand out and if you’re not sure then
to stand out and if you’re not sure then
to stand out and if you’re not sure then I see it as a back-up plan like if you
I see it as a back-up plan like if you
I see it as a back-up plan like if you think you want to be an entrepreneur but
think you want to be an entrepreneur but
think you want to be an entrepreneur but you’re not sure you might need to go and
you’re not sure you might need to go and
you’re not sure you might need to go and get a job then having university degree
get a job then having university degree
get a job then having university degree and then trying to use your university
and then trying to use your university
and then trying to use your university to hack your education like Steve was
to hack your education like Steve was
to hack your education like Steve was saying doing things on the side part
saying doing things on the side part
saying doing things on the side part time when I was university I made my own
time when I was university I made my own
time when I was university I made my own course I was running my own business at
course I was running my own business at
course I was running my own business at the time already and I made a my own
the time already and I made a my own
the time already and I made a my own course with a economics professor and I
course with a economics professor and I
course with a economics professor and I basically did my own company as my
basically did my own company as my
basically did my own company as my course and he gave me a grade on it
course and he gave me a grade on it
course and he gave me a grade on it which was fantastic and every school
which was fantastic and every school
which was fantastic and every school project that I worked on was always
project that I worked on was always
project that I worked on was always around my business and you can use the
around my business and you can use the
around my business and you can use the alumni of the university to make sales
alumni of the university to make sales
alumni of the university to make sales calls and make introductions because
calls and make introductions because
calls and make introductions because they care about people from the same
they care about people from the same
they care about people from the same University so I’ve been looking how can
University so I’ve been looking how can
University so I’ve been looking how can i hack my university education to try to
i hack my university education to try to
i hack my university education to try to help my business if you’re a hundred
help my business if you’re a hundred
help my business if you’re a hundred percent sure you never want to get a job
percent sure you never want to get a job
percent sure you never want to get a job then it may not be that useful to go to
then it may not be that useful to go to
then it may not be that useful to go to school University but if you if you’re
school University but if you if you’re
school University but if you if you’re not sure you need a back-up plan you
not sure you need a back-up plan you
not sure you need a back-up plan you know you want to go get a job for a
know you want to go get a job for a
know you want to go get a job for a number of years then I think it’s
number of years then I think it’s
number of years then I think it’s definitely helpful yeah well you said
definitely helpful yeah well you said
definitely helpful yeah well you said Evan I think it’s really good if you’re
Evan I think it’s really good if you’re
Evan I think it’s really good if you’re at college now then I’d definitely think
at college now then I’d definitely think
at college now then I’d definitely think about starting a business while you’re
about starting a business while you’re
about starting a business while you’re at college and as Evan said use your
at college and as Evan said use your
at college and as Evan said use your alumni network you use you know when you
alumni network you use you know when you
alumni network you use you know when you have to a dissertation or a project do
have to a dissertation or a project do
have to a dissertation or a project do it about your business and then it
it about your business and then it
it about your business and then it becomes really connected and valuable
becomes really connected and valuable
becomes really connected and valuable and you know then you can kind of leave
and you know then you can kind of leave
and you know then you can kind of leave college and you’ve got a thriving
college and you’ve got a thriving
college and you’ve got a thriving business right interesting when you said
business right interesting when you said
business right interesting when you said actually Evan we got 300 amazing 16 to
actually Evan we got 300 amazing 16 to
actually Evan we got 300 amazing 16 to 21 year olds in the company and we call
21 year olds in the company and we call
21 year olds in the company and we call them apprentices and this is they’re
them apprentices and this is they’re
them apprentices and this is they’re basically yeah high school dropouts and
basically yeah high school dropouts and
basically yeah high school dropouts and but they’re brilliant they’re
but they’re brilliant they’re
but they’re brilliant they’re inspirational a lot of my hustlers a lot
inspirational a lot of my hustlers a lot
inspirational a lot of my hustlers a lot of them sort of move into sales or
of them sort of move into sales or
of them sort of move into sales or marketing but what’s really cool is we
marketing but what’s really cool is we
marketing but what’s really cool is we also allow them to have time off from
also allow them to have time off from
also allow them to have time off from work to go and do sort of college
work to go and do sort of college
work to go and do sort of college education as well and I think companies
education as well and I think companies
education as well and I think companies so if you if you’re looking at this loop
so if you if you’re looking at this loop
so if you if you’re looking at this loop look for companies if you are looking at
look for companies if you are looking at
look for companies if you are looking at the end of that and you saw the
the end of that and you saw the
the end of that and you saw the traditional way might be something like
traditional way might be something like
traditional way might be something like you do college start a business there
you do college start a business there
you do college start a business there then you’re going to get a job somewhere
then you’re going to get a job somewhere
then you’re going to get a job somewhere off your degree to two or three years
off your degree to two or three years
off your degree to two or three years kind of gay self comfortable business
kind of gay self comfortable business
kind of gay self comfortable business and then you’ve got nothing to fear and
and then you’ve got nothing to fear and
and then you’ve got nothing to fear and then go and start your own business
then go and start your own business
then go and start your own business if you’re gonna do that pick companies
if you’re gonna do that pick companies
if you’re gonna do that pick companies who are going to invest in you give you
who are going to invest in you give you
who are going to invest in you give you a lot of autonomy a lot of
a lot of autonomy a lot of
a lot of autonomy a lot of entrepreneurship type of skills but the
entrepreneurship type of skills but the
entrepreneurship type of skills but the best entrepreneurship skills honestly
best entrepreneurship skills honestly
best entrepreneurship skills honestly I’ve experienced don’t get taught in
I’ve experienced don’t get taught in
I’ve experienced don’t get taught in college they get taught in the
college they get taught in the
college they get taught in the university of life I love it
university of life I love it
university of life I love it breathe fitness TV evidence Stephen what
breathe fitness TV evidence Stephen what
breathe fitness TV evidence Stephen what what do you do if you have a product
what do you do if you have a product
what do you do if you have a product idea but have no idea how to get it from
idea but have no idea how to get it from
idea but have no idea how to get it from your brain to a reality that’s good I
your brain to a reality that’s good I
your brain to a reality that’s good I think if you got a product idea the
think if you got a product idea the
think if you got a product idea the first thing you will ask is who’s gonna
first thing you will ask is who’s gonna
first thing you will ask is who’s gonna use it and where’s the audience and
use it and where’s the audience and
use it and where’s the audience and there’s loads of ways you can do that
there’s loads of ways you can do that
there’s loads of ways you can do that you know there’s a kind of a traditional
you know there’s a kind of a traditional
you know there’s a kind of a traditional step and you can check this out with
step and you can check this out with
step and you can check this out with loads of different tools on the web the
loads of different tools on the web the
loads of different tools on the web the obviously you do some more kind of
obviously you do some more kind of
obviously you do some more kind of market research research if you don’t
market research research if you don’t
market research research if you don’t know how to get you if you can’t cross
know how to get you if you can’t cross
know how to get you if you can’t cross the chasm then you’ve got to go and talk
the chasm then you’ve got to go and talk
the chasm then you’ve got to go and talk to people so if you’ve identified the
to people so if you’ve identified the
to people so if you’ve identified the audience if it’s gonna surf go and talk
audience if it’s gonna surf go and talk
audience if it’s gonna surf go and talk to friends talk to family yeah refine
to friends talk to family yeah refine
to friends talk to family yeah refine the product idea based on what they say
the product idea based on what they say
the product idea based on what they say and then once you’ve got that I think
and then once you’ve got that I think
and then once you’ve got that I think the next step is put a really kind of
the next step is put a really kind of
the next step is put a really kind of skeleton plan together about you know
skeleton plan together about you know
skeleton plan together about you know who you gonna serve what’s the revenue
who you gonna serve what’s the revenue
who you gonna serve what’s the revenue what’s the price in what’s the value how
what’s the price in what’s the value how
what’s the price in what’s the value how are you different from competitors and
are you different from competitors and
are you different from competitors and then and that will actually relay then
then and that will actually relay then
then and that will actually relay then to do a kind of very skeleton sort of
to do a kind of very skeleton sort of
to do a kind of very skeleton sort of financial plan and I would always say
financial plan and I would always say
financial plan and I would always say you know I guess there’s an entrepreneur
you know I guess there’s an entrepreneur
you know I guess there’s an entrepreneur hustler you want to be able to try and
hustler you want to be able to try and
hustler you want to be able to try and create a model where you get money
create a model where you get money
create a model where you get money really immediately from the get-go and
really immediately from the get-go and
really immediately from the get-go and then you’ve got to do for things like
then you’ve got to do for things like
then you’ve got to do for things like think of a name for the product think of
think of a name for the product think of
think of a name for the product think of the name for the company create some
the name for the company create some
the name for the company create some sort of structure so you know you could
sort of structure so you know you could
sort of structure so you know you could be a partnership structure you know
be a partnership structure you know
be a partnership structure you know there’s loads of the things in every
there’s loads of the things in every
there’s loads of the things in every country and then obviously I would say
country and then obviously I would say
country and then obviously I would say this at some time when you’re ready to
this at some time when you’re ready to
this at some time when you’re ready to start your business you need a
start your business you need a
start your business you need a world-class accounting system and that’s
world-class accounting system and that’s
world-class accounting system and that’s when you come at the talk to Sage things
when you come at the talk to Sage things
when you come at the talk to Sage things you might think you can work from home
you might think you can work from home
you might think you can work from home yeah or you can if you’re working with a
yeah or you can if you’re working with a
yeah or you can if you’re working with a buddy or start a partnership you can
buddy or start a partnership you can
buddy or start a partnership you can kind of work working co-located spaces
kind of work working co-located spaces
kind of work working co-located spaces again on location I wouldn’t waste a lot
again on location I wouldn’t waste a lot
again on location I wouldn’t waste a lot of time there really smart thing I did
of time there really smart thing I did
of time there really smart thing I did once was actually go and ask the
once was actually go and ask the
once was actually go and ask the customer if I could use their offices
customer if I could use their offices
customer if I could use their offices and they gave me six months office
and they gave me six months office
and they gave me six months office because again they love it because if
because again they love it because if
because again they love it because if you’re there on site they can come and
you’re there on site they can come and
you’re there on site they can come and get you
get you
get you and
and
and also what a great way to get real-time
also what a great way to get real-time
also what a great way to get real-time feedback about your product but also
feedback about your product but also
feedback about your product but also what a great way to save a load of money
what a great way to save a load of money
what a great way to save a load of money on office space and then you’ve got to
on office space and then you’ve got to
on office space and then you’ve got to think about hiring people the skills you
think about hiring people the skills you
think about hiring people the skills you need and then obviously promotion
need and then obviously promotion
need and then obviously promotion marketing and always connecting with the
marketing and always connecting with the
marketing and always connecting with the audience so there’s a kind of a flow of
audience so there’s a kind of a flow of
audience so there’s a kind of a flow of activities you need to do but the most
activities you need to do but the most
activities you need to do but the most important thing is they have an idea you
important thing is they have an idea you
important thing is they have an idea you believe in really get you up in the
believe in really get you up in the
believe in really get you up in the morning with loads of passion and then
morning with loads of passion and then
morning with loads of passion and then connect it to who’s gonna buy it who’s
connect it to who’s gonna buy it who’s
connect it to who’s gonna buy it who’s gonna pay real money for it
gonna pay real money for it
gonna pay real money for it and who’s gonna really love it and be
and who’s gonna really love it and be
and who’s gonna really love it and be advocates for you both on social media
advocates for you both on social media
advocates for you both on social media but also as a product user of your
but also as a product user of your
but also as a product user of your company there’s gonna be biggest raving
company there’s gonna be biggest raving
company there’s gonna be biggest raving fans well breathe fitness TV just wrote
fans well breathe fitness TV just wrote
fans well breathe fitness TV just wrote back to say thank you for answering the
back to say thank you for answering the
back to say thank you for answering the question so that’s awesome and still
question so that’s awesome and still
question so that’s awesome and still around I agree I think getting customers
around I agree I think getting customers
around I agree I think getting customers like talking to your customers you will
like talking to your customers you will
like talking to your customers you will have a business when you take that thing
have a business when you take that thing
have a business when you take that thing that you love with what the audience
that you love with what the audience
that you love with what the audience wants we’re too often you create
wants we’re too often you create
wants we’re too often you create something that there’s not enough of
something that there’s not enough of
something that there’s not enough of demand for and it just becomes a hobby
demand for and it just becomes a hobby
demand for and it just becomes a hobby for you where you always have to tweak
for you where you always have to tweak
for you where you always have to tweak like your initial idea always has to be
like your initial idea always has to be
like your initial idea always has to be tweaked based off of customer feedback
tweaked based off of customer feedback
tweaked based off of customer feedback and so the sooner you can get it into
and so the sooner you can get it into
and so the sooner you can get it into the hands of other people even a
the hands of other people even a
the hands of other people even a prototype even just an idea and
prototype even just an idea and
prototype even just an idea and co-create with your customers understand
co-create with your customers understand
co-create with your customers understand what their problems are and if they
what their problems are and if they
what their problems are and if they would use this if this would be
would use this if this would be
would use this if this would be something super valuable to them the
something super valuable to them the
something super valuable to them the sooner you can get it out of your head
sooner you can get it out of your head
sooner you can get it out of your head and into conversations then the sooner
and into conversations then the sooner
and into conversations then the sooner you’re gonna be on your path to
you’re gonna be on your path to
you’re gonna be on your path to greatness as a product
greatness as a product
greatness as a product hey Evan have you come across instances
hey Evan have you come across instances
hey Evan have you come across instances where entrepreneurs have spent way too
where entrepreneurs have spent way too
where entrepreneurs have spent way too long
long
long developing the product and the idea and
developing the product and the idea and
developing the product and the idea and not getting out there talking to us was
not getting out there talking to us was
not getting out there talking to us was getting out the market
getting out the market
getting out the market yeah me I lost a 40 million dollar deal
yeah me I lost a 40 million dollar deal
yeah me I lost a 40 million dollar deal because of it like I spent an entire
because of it like I spent an entire
because of it like I spent an entire summer working on my business plan
summer working on my business plan
summer working on my business plan because when I was 19 years old I spent
because when I was 19 years old I spent
because when I was 19 years old I spent an entire summer working on my business
an entire summer working on my business
an entire summer working on my business plan thinking I need a perfect business
plan thinking I need a perfect business
plan thinking I need a perfect business planning the perfect business plan I
planning the perfect business plan I
planning the perfect business plan I just researched and researched and
just researched and researched and
just researched and researched and researched and thought I had the perfect
researched and thought I had the perfect
researched and thought I had the perfect business plan and then once we launched
business plan and then once we launched
business plan and then once we launched realized wow some of our assumptions
realized wow some of our assumptions
realized wow some of our assumptions were actually wrong like once we started
were actually wrong like once we started
were actually wrong like once we started talking to customers we had to make some
talking to customers we had to make some
talking to customers we had to make some modifications
modifications
modifications and we ended up almost being acquired by
and we ended up almost being acquired by
and we ended up almost being acquired by this big company they bought our biggest
this big company they bought our biggest
this big company they bought our biggest competitor for 40 million dollars and if
competitor for 40 million dollars and if
competitor for 40 million dollars and if I was there sooner if I didn’t waste
I was there sooner if I didn’t waste
I was there sooner if I didn’t waste that summer going down the wrong path
that summer going down the wrong path
that summer going down the wrong path who would have had a much better shot so
who would have had a much better shot so
who would have had a much better shot so business plan is important but you’re
business plan is important but you’re
business plan is important but you’re not going to figure out all that just
not going to figure out all that just
not going to figure out all that just sitting on your couch on your computer
sitting on your couch on your computer
sitting on your couch on your computer you have to get out and start talking to
you have to get out and start talking to
you have to get out and start talking to customers so this is there a kind of
customers so this is there a kind of
customers so this is there a kind of message there for everybody the good
message there for everybody the good
message there for everybody the good enough is the best you don’t have to
enough is the best you don’t have to
enough is the best you don’t have to have the perfect business plan yeah I
have the perfect business plan yeah I
have the perfect business plan yeah I think for people who love the plan you
think for people who love the plan you
think for people who love the plan you need to do more and for people who love
need to do more and for people who love
need to do more and for people who love to do you need to plan more yeah I was
to do you need to plan more yeah I was
to do you need to plan more yeah I was just an over planner and I needed to do
just an over planner and I needed to do
just an over planner and I needed to do more and I think a lot of people fall
more and I think a lot of people fall
more and I think a lot of people fall into that category but people who just
into that category but people who just
into that category but people who just go and do and have no idea what they’re
go and do and have no idea what they’re
go and do and have no idea what they’re doing you might need a little more
doing you might need a little more
doing you might need a little more planning and structure but there’s a lot
planning and structure but there’s a lot
planning and structure but there’s a lot of entrepreneurs who just plan plan plan
of entrepreneurs who just plan plan plan
of entrepreneurs who just plan plan plan plan plan and never do you need to do
plan plan and never do you need to do
plan plan and never do you need to do before you feel you’re ready and start
before you feel you’re ready and start
before you feel you’re ready and start talking to customers as soon as possible
talking to customers as soon as possible
talking to customers as soon as possible Evan that’s a great quote if you love to
Evan that’s a great quote if you love to
Evan that’s a great quote if you love to plan do more if you love to do Flair
plan do more if you love to do Flair
plan do more if you love to do Flair more that’s so true that is a great
more that’s so true that is a great
more that’s so true that is a great message I might need to put that on my
message I might need to put that on my
message I might need to put that on my Instagram they’re both from these chats
Instagram they’re both from these chats
Instagram they’re both from these chats Steve and I know already bumping up on
Steve and I know already bumping up on
Steve and I know already bumping up on the our final message final tip how do
the our final message final tip how do
the our final message final tip how do you want to wrap this up in a bowl leave
you want to wrap this up in a bowl leave
you want to wrap this up in a bowl leave us with some awesome value on a Thursday
us with some awesome value on a Thursday
us with some awesome value on a Thursday afternoon I think especially via yeah
afternoon I think especially via yeah
afternoon I think especially via yeah listening you’re online in the US this
listening you’re online in the US this
listening you’re online in the US this and Canada and this is a golden this is
and Canada and this is a golden this is
and Canada and this is a golden this is the golden era of entrepreneurship this
the golden era of entrepreneurship this
the golden era of entrepreneurship this is the golden time stuff as I said we
is the golden time stuff as I said we
is the golden time stuff as I said we look at all the surveys this is an
look at all the surveys this is an
look at all the surveys this is an all-time high in terms of confidence
all-time high in terms of confidence
all-time high in terms of confidence about the economy obviously tax cuts in
about the economy obviously tax cuts in
about the economy obviously tax cuts in the US all these sort of things small
the US all these sort of things small
the US all these sort of things small business is getting stronger
business is getting stronger
business is getting stronger entrepreneurship is is you know ready
entrepreneurship is is you know ready
entrepreneurship is is you know ready for prime time
for prime time
for prime time so the platform’s there for you to step
so the platform’s there for you to step
so the platform’s there for you to step out into the audience with your big idea
out into the audience with your big idea
out into the audience with your big idea and I’d say make it happen do it now
and I’d say make it happen do it now
and I’d say make it happen do it now carpe diem bitter Latin to finish with
carpe diem bitter Latin to finish with
carpe diem bitter Latin to finish with seize the moment I love it Steven Keller
seize the moment I love it Steven Keller
seize the moment I love it Steven Keller ladies and gentlemen go check him out
ladies and gentlemen go check him out
ladies and gentlemen go check him out Instagram Twitter Facebook now picking
Instagram Twitter Facebook now picking
Instagram Twitter Facebook now picking up some activity there to guys really
up some activity there to guys really
up some activity there to guys really appreciate the time here in a Thursday
appreciate the time here in a Thursday
appreciate the time here in a Thursday afternoon again thank you for making
afternoon again thank you for making
afternoon again thank you for making accommodation apologies for being late
accommodation apologies for being late
accommodation apologies for being late totally my fault we bother you
totally my fault we bother you
totally my fault we bother you but we continue to believe in yourself
but we continue to believe in yourself
but we continue to believe in yourself and whatever your one where it is
and whatever your one where it is
and whatever your one where it is much love and we’ll see you soon great
much love and we’ll see you soon great
much love and we’ll see you soon great stuff thanks
”
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