hi I’m Evan Carmichael and welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters I believe that the fastest and most
I believe that the fastest and most
I believe that the fastest and most effective way to grow your business is
effective way to grow your business is
effective way to grow your business is to model the strategies of people who
to model the strategies of people who
to model the strategies of people who have already done what you’re trying to
have already done what you’re trying to
have already done what you’re trying to do so today we’re gonna look at how a
do so today we’re gonna look at how a
do so today we’re gonna look at how a boy whose life was consumed with
boy whose life was consumed with
boy whose life was consumed with partying and drinking managed to turn
partying and drinking managed to turn
partying and drinking managed to turn his life around take the reins of his
his life around take the reins of his
his life around take the reins of his father’s company and turn it into an
father’s company and turn it into an
father’s company and turn it into an international brand this is a story of
international brand this is a story of
international brand this is a story of former president and CEO of IBM Thomas
former president and CEO of IBM Thomas
former president and CEO of IBM Thomas Watson jr. in the top lessons that you
Watson jr. in the top lessons that you
Watson jr. in the top lessons that you can learn from his success Thomas Watson
can learn from his success Thomas Watson
can learn from his success Thomas Watson jr. was a son of IBM founder Thomas
jr. was a son of IBM founder Thomas
jr. was a son of IBM founder Thomas Watson senior when Thomas Watson jr.
Watson senior when Thomas Watson jr.
Watson senior when Thomas Watson jr. stepped into his father’s shoes as
stepped into his father’s shoes as
stepped into his father’s shoes as president of IBM in 1952 he knew they
president of IBM in 1952 he knew they
president of IBM in 1952 he knew they would be hard ones to fill not long
would be hard ones to fill not long
would be hard ones to fill not long before that
before that
before that Watson juniors life had consisted in
Watson juniors life had consisted in
Watson juniors life had consisted in large part of drinking and partying IBM
large part of drinking and partying IBM
large part of drinking and partying IBM had always been a part of his life but
had always been a part of his life but
had always been a part of his life but only in the context of his father’s job
only in the context of his father’s job
only in the context of his father’s job was he ready to take the reins of this
was he ready to take the reins of this
was he ready to take the reins of this multinational company could he break out
multinational company could he break out
multinational company could he break out from his father’s shadow and create his
from his father’s shadow and create his
from his father’s shadow and create his own legacy in his teenage years Watson
own legacy in his teenage years Watson
own legacy in his teenage years Watson jr. began to suffer from depression as a
jr. began to suffer from depression as a
jr. began to suffer from depression as a result and also partly due to his
result and also partly due to his
result and also partly due to his undiagnosed dyslexia he struggled to get
undiagnosed dyslexia he struggled to get
undiagnosed dyslexia he struggled to get through school after being accepted into
through school after being accepted into
through school after being accepted into Brown University only as a favor to his
Brown University only as a favor to his
Brown University only as a favor to his prominent father Watson received his
prominent father Watson received his
prominent father Watson received his business degree in 1937 immediately upon
business degree in 1937 immediately upon
business degree in 1937 immediately upon graduating Watson went to work for his
graduating Watson went to work for his
graduating Watson went to work for his father’s growing company IBM he had
father’s growing company IBM he had
father’s growing company IBM he had little interest in the job but was
little interest in the job but was
little interest in the job but was unsure of what to do with his life it
unsure of what to do with his life it
unsure of what to do with his life it wasn’t until World War two that Watson
wasn’t until World War two that Watson
wasn’t until World War two that Watson would find his calling he enlisted in
would find his calling he enlisted in
would find his calling he enlisted in the Air Force and served as a pilot
the Air Force and served as a pilot
the Air Force and served as a pilot chauffeuring top military leaders around
chauffeuring top military leaders around
chauffeuring top military leaders around the USSR and learning Russian in the
the USSR and learning Russian in the
the USSR and learning Russian in the meantime later years Watson Drina would
meantime later years Watson Drina would
meantime later years Watson Drina would recall how easy piloting came to him and
recall how easy piloting came to him and
recall how easy piloting came to him and how for the first time ever he had
how for the first time ever he had
how for the first time ever he had confidence in his abilities it had been
confidence in his abilities it had been
confidence in his abilities it had been a suggestion of one of the army generals
a suggestion of one of the army generals
a suggestion of one of the army generals he had befriended during his service the
he had befriended during his service the
he had befriended during his service the Watson jr. try to follow in the steps of
Watson jr. try to follow in the steps of
Watson jr. try to follow in the steps of his father so after the war Watson jr.
his father so after the war Watson jr.
his father so after the war Watson jr. did just that and returned the work at
did just that and returned the work at
did just that and returned the work at IBM he was promptly promoted to vice
IBM he was promptly promoted to vice
IBM he was promptly promoted to vice president after just six months and
president after just six months and
president after just six months and placed on IBM’s board of directors
placed on IBM’s board of directors
placed on IBM’s board of directors four months after that after three years
four months after that after three years
four months after that after three years with IBM Watson jr. had become the
with IBM Watson jr. had become the
with IBM Watson jr. had become the company’s executive vice president a
company’s executive vice president a
company’s executive vice president a position he would hold for another three
position he would hold for another three
position he would hold for another three years until 1952 it was in that year
years until 1952 it was in that year
years until 1952 it was in that year that Watson senior decided his eldest
that Watson senior decided his eldest
that Watson senior decided his eldest son was ready no amount of additional
son was ready no amount of additional
son was ready no amount of additional grooming or training would prepare him
grooming or training would prepare him
grooming or training would prepare him for his next challenge in 1952 Watson
for his next challenge in 1952 Watson
for his next challenge in 1952 Watson senior stepped aside and appointing his
senior stepped aside and appointing his
senior stepped aside and appointing his son as the new president of IBM indeed
son as the new president of IBM indeed
son as the new president of IBM indeed Watson jr. would not only create his own
Watson jr. would not only create his own
Watson jr. would not only create his own unique legacy as a businessman but would
unique legacy as a businessman but would
unique legacy as a businessman but would go on to become named as one of Time
go on to become named as one of Time
go on to become named as one of Time Magazine’s 100 most influential people
Magazine’s 100 most influential people
Magazine’s 100 most influential people in the twentieth century under his
in the twentieth century under his
in the twentieth century under his leadership IBM’s revenues tripled and
leadership IBM’s revenues tripled and
leadership IBM’s revenues tripled and the company experienced a rate of growth
the company experienced a rate of growth
the company experienced a rate of growth that few other companies can rival even
that few other companies can rival even
that few other companies can rival even today by finding his self-confidence and
today by finding his self-confidence and
today by finding his self-confidence and by not running away from his past Thomas
by not running away from his past Thomas
by not running away from his past Thomas Watson jr. was able to go from that
Watson jr. was able to go from that
Watson jr. was able to go from that partying drinking lifestyle transform
partying drinking lifestyle transform
partying drinking lifestyle transform his life and take his company and build
his life and take his company and build
his life and take his company and build an international brand to help you
an international brand to help you
an international brand to help you transform your business there are three
transform your business there are three
transform your business there are three action items that you can learn from
action items that you can learn from
action items that you can learn from Thomas Watson jr. action number one make
Thomas Watson jr. action number one make
Thomas Watson jr. action number one make the workplace great your company’s
the workplace great your company’s
the workplace great your company’s growth will always be limited by the
growth will always be limited by the
growth will always be limited by the size of your team if you’re a solo
size of your team if you’re a solo
size of your team if you’re a solo entrepreneur you’ll only be able to do
entrepreneur you’ll only be able to do
entrepreneur you’ll only be able to do so much on your own if you want to
so much on your own if you want to
so much on your own if you want to continuum out your momentum you’ll have
continuum out your momentum you’ll have
continuum out your momentum you’ll have to bring people on and if you want great
to bring people on and if you want great
to bring people on and if you want great people to join you you have to make your
people to join you you have to make your
people to join you you have to make your workplace great for them have a vision
workplace great for them have a vision
workplace great for them have a vision that gets people inspired push people to
that gets people inspired push people to
that gets people inspired push people to improve their skills and become better
improve their skills and become better
improve their skills and become better people do work that helps others and
people do work that helps others and
people do work that helps others and surround yourself with people who all
surround yourself with people who all
surround yourself with people who all share the same values if you bring the
share the same values if you bring the
share the same values if you bring the right people on board and set them up
right people on board and set them up
right people on board and set them up for success your growth potential is
for success your growth potential is
for success your growth potential is limitless like father like son both
limitless like father like son both
limitless like father like son both Watson senior and his son made it their
Watson senior and his son made it their
Watson senior and his son made it their number one priority to ensure that IBM
number one priority to ensure that IBM
number one priority to ensure that IBM was a company that people wanted to work
was a company that people wanted to work
was a company that people wanted to work for from genuis employee benefit
for from genuis employee benefit
for from genuis employee benefit packages to encouraging an open line of
packages to encouraging an open line of
packages to encouraging an open line of communication between staff and managers
communication between staff and managers
communication between staff and managers Watson jr. continued his father
Watson jr. continued his father
Watson jr. continued his father tradition of placing supreme importance
tradition of placing supreme importance
tradition of placing supreme importance on a worker satisfaction on the Watson
on a worker satisfaction on the Watson
on a worker satisfaction on the Watson jr. the company initiated a rigorous
jr. the company initiated a rigorous
jr. the company initiated a rigorous hiring process a series of interviews
hiring process a series of interviews
hiring process a series of interviews followed by an aptitude test
followed by an aptitude test
followed by an aptitude test but once hired an IBM employee could be
but once hired an IBM employee could be
but once hired an IBM employee could be guaranteed a workplace environment where
guaranteed a workplace environment where
guaranteed a workplace environment where his or her opinions could be freely
his or her opinions could be freely
his or her opinions could be freely voiced and where
voiced and where
voiced and where would be listened to by management from
would be listened to by management from
would be listened to by management from maintaining an open and unimpaired
maintaining an open and unimpaired
maintaining an open and unimpaired two-way communication system within the
two-way communication system within the
two-way communication system within the company to encouraging the contribution
company to encouraging the contribution
company to encouraging the contribution of workers at every level of the company
of workers at every level of the company
of workers at every level of the company to overall progress in implementing
to overall progress in implementing
to overall progress in implementing methods of appreciation and recognition
methods of appreciation and recognition
methods of appreciation and recognition Watson jr. made sure that his company
Watson jr. made sure that his company
Watson jr. made sure that his company was one of the best you can workout
was one of the best you can workout
was one of the best you can workout according to Watson jr. one of the
according to Watson jr. one of the
according to Watson jr. one of the proudest claims is the fact that people
proudest claims is the fact that people
proudest claims is the fact that people say IBM is a good place to work I like
say IBM is a good place to work I like
say IBM is a good place to work I like to think that as we continue to grow
to think that as we continue to grow
to think that as we continue to grow we’re not only going to live up to that
we’re not only going to live up to that
we’re not only going to live up to that claim but make IBM an even better place
claim but make IBM an even better place
claim but make IBM an even better place to work there are many things I would
to work there are many things I would
to work there are many things I would like IBM to be known for but no matter
like IBM to be known for but no matter
like IBM to be known for but no matter how big we could become I want this
how big we could become I want this
how big we could become I want this company to be known as a company which
company to be known as a company which
company to be known as a company which has the greatest respect for the
has the greatest respect for the
has the greatest respect for the individual this is a company of human
individual this is a company of human
individual this is a company of human beings not machines personalities not
beings not machines personalities not
beings not machines personalities not products people not real estate we have
products people not real estate we have
products people not real estate we have always believed in IBM that our most
always believed in IBM that our most
always believed in IBM that our most important asset is our people
important asset is our people
important asset is our people so we’ve followed a basic principle of
so we’ve followed a basic principle of
so we’ve followed a basic principle of trying to hire train and keep the best
trying to hire train and keep the best
trying to hire train and keep the best possible people this principle along
possible people this principle along
possible people this principle along with the recognition of the dignity of
with the recognition of the dignity of
with the recognition of the dignity of every individual is the backbone of IBM
every individual is the backbone of IBM
every individual is the backbone of IBM employee relations action item number
employee relations action item number
employee relations action item number two satisfy your customers business
two satisfy your customers business
two satisfy your customers business success comes from satisfying your
success comes from satisfying your
success comes from satisfying your customers if you’re solving a problem
customers if you’re solving a problem
customers if you’re solving a problem for them they’re gonna pay you for it
for them they’re gonna pay you for it
for them they’re gonna pay you for it and make your company successful the
and make your company successful the
and make your company successful the bigger the problem is and the more you
bigger the problem is and the more you
bigger the problem is and the more you can help them the more money you’re
can help them the more money you’re
can help them the more money you’re gonna make
gonna make
gonna make always listen to your customers aside
always listen to your customers aside
always listen to your customers aside from IBM employees no one was more
from IBM employees no one was more
from IBM employees no one was more important to Watson jr. than the
important to Watson jr. than the
important to Watson jr. than the company’s customers and nothing was more
company’s customers and nothing was more
company’s customers and nothing was more important than pleasing them whatever it
important than pleasing them whatever it
important than pleasing them whatever it took he understood the customer
took he understood the customer
took he understood the customer satisfaction lied at the center of his
satisfaction lied at the center of his
satisfaction lied at the center of his business success in the budding new
business success in the budding new
business success in the budding new computer industry Marketing would make
computer industry Marketing would make
computer industry Marketing would make the difference in attracting new
the difference in attracting new
the difference in attracting new customers but was only the satisfied
customers but was only the satisfied
customers but was only the satisfied customer who had returned to the company
customer who had returned to the company
customer who had returned to the company time after time Watson jr. boiled down
time after time Watson jr. boiled down
time after time Watson jr. boiled down his operations to a simple formula make
his operations to a simple formula make
his operations to a simple formula make your customers happy and you’ll be
your customers happy and you’ll be
your customers happy and you’ll be around to work another day
around to work another day
around to work another day to this end Watson jr. knew it wouldn’t
to this end Watson jr. knew it wouldn’t
to this end Watson jr. knew it wouldn’t take much to create the loyal customer
take much to create the loyal customer
take much to create the loyal customer base you wanted all he had to do was
base you wanted all he had to do was
base you wanted all he had to do was ensure that IBM demonstrated a sincere
ensure that IBM demonstrated a sincere
ensure that IBM demonstrated a sincere desire to meet their wants and help them
desire to meet their wants and help them
desire to meet their wants and help them with anything they needed machines were
with anything they needed machines were
with anything they needed machines were bound to fail Watson jr. knew that all
bound to fail Watson jr. knew that all
bound to fail Watson jr. knew that all too well but he also knew
too well but he also knew
too well but he also knew we’re willing to tolerate mechanical
we’re willing to tolerate mechanical
we’re willing to tolerate mechanical problems so long as they had someone a
problems so long as they had someone a
problems so long as they had someone a real person to care when something went
real person to care when something went
real person to care when something went wrong and it was here where IBM was able
wrong and it was here where IBM was able
wrong and it was here where IBM was able to excel
to excel
to excel according to Watson jr. service has
according to Watson jr. service has
according to Watson jr. service has always been the hallmark of our company
always been the hallmark of our company
always been the hallmark of our company and looking at the years ahead I think
and looking at the years ahead I think
and looking at the years ahead I think that the margin between our success and
that the margin between our success and
that the margin between our success and failure will be measured more and more
failure will be measured more and more
failure will be measured more and more in terms of the service we provide I’m
in terms of the service we provide I’m
in terms of the service we provide I’m speaking not only the service we agree
speaking not only the service we agree
speaking not only the service we agree to provide by contract but also that
to provide by contract but also that
to provide by contract but also that quality of urgency expressed by people
quality of urgency expressed by people
quality of urgency expressed by people who desire to do a little more than is
who desire to do a little more than is
who desire to do a little more than is expected to respond cheerfully and
expected to respond cheerfully and
expected to respond cheerfully and willingly to the needs of customers
willingly to the needs of customers
willingly to the needs of customers fellow employees and everyone we meet
fellow employees and everyone we meet
fellow employees and everyone we meet nothing can bring disaster more rapidly
nothing can bring disaster more rapidly
nothing can bring disaster more rapidly to a business and to its people than a
to a business and to its people than a
to a business and to its people than a breakdown in communications and
breakdown in communications and
breakdown in communications and understanding I think my most important
understanding I think my most important
understanding I think my most important job in IBM is working with anybody who
job in IBM is working with anybody who
job in IBM is working with anybody who has a problem action model number three
has a problem action model number three
has a problem action model number three integrate integrity into your business
integrate integrity into your business
integrate integrity into your business people are attracted to people with
people are attracted to people with
people are attracted to people with integrity actor with integrity doesn’t
integrity actor with integrity doesn’t
integrity actor with integrity doesn’t always yield the best short-term results
always yield the best short-term results
always yield the best short-term results but always makes for long-term success
but always makes for long-term success
but always makes for long-term success if integrity is one of your core values
if integrity is one of your core values
if integrity is one of your core values you’ll attract customers employees
you’ll attract customers employees
you’ll attract customers employees partners and investors who trust you to
partners and investors who trust you to
partners and investors who trust you to do the right thing and will stick by
do the right thing and will stick by
do the right thing and will stick by your side on both the personal
your side on both the personal
your side on both the personal professional levels Watson jr. was
professional levels Watson jr. was
professional levels Watson jr. was committed to maintaining and acting with
committed to maintaining and acting with
committed to maintaining and acting with integrity he set a new standard for the
integrity he set a new standard for the
integrity he set a new standard for the time when it came to businessmen and
time when it came to businessmen and
time when it came to businessmen and their involvement in and advocacy on
their involvement in and advocacy on
their involvement in and advocacy on social issues in addition to eliminating
social issues in addition to eliminating
social issues in addition to eliminating the hourly wage and introducing tuition
the hourly wage and introducing tuition
the hourly wage and introducing tuition loans within his own company Watson jr.
loans within his own company Watson jr.
loans within his own company Watson jr. also pioneered the idea of matching
also pioneered the idea of matching
also pioneered the idea of matching grants for charities as an aid for many
grants for charities as an aid for many
grants for charities as an aid for many successive American presidents Watson
successive American presidents Watson
successive American presidents Watson jr. also advocated for increased federal
jr. also advocated for increased federal
jr. also advocated for increased federal aid for the poor nuclear disarmament and
aid for the poor nuclear disarmament and
aid for the poor nuclear disarmament and a provision of better national health
a provision of better national health
a provision of better national health care Watson juniors integrity extended
care Watson juniors integrity extended
care Watson juniors integrity extended not only to his beliefs in a social and
not only to his beliefs in a social and
not only to his beliefs in a social and humanitarian responsibility of
humanitarian responsibility of
humanitarian responsibility of businesses but also to the very way in
businesses but also to the very way in
businesses but also to the very way in which his company operated Watson jr.
which his company operated Watson jr.
which his company operated Watson jr. might have worked with machines but he
might have worked with machines but he
might have worked with machines but he never allowed his company to be run by
never allowed his company to be run by
never allowed his company to be run by anything other than rational and
anything other than rational and
anything other than rational and compassionate Minds operating with
compassionate Minds operating with
compassionate Minds operating with integrity was not just a way for Watson
integrity was not just a way for Watson
integrity was not just a way for Watson jr. to be able to sleep well at night he
jr. to be able to sleep well at night he
jr. to be able to sleep well at night he knew that to do so also simply made good
knew that to do so also simply made good
knew that to do so also simply made good business sense
business sense
business sense according to Watson jr. it’s easy to be
according to Watson jr. it’s easy to be
according to Watson jr. it’s easy to be big in big things in big moments when
big in big things in big moments when
big in big things in big moments when everyone is watching real character
everyone is watching real character
everyone is watching real character emerges in the way we meet our routine
emerges in the way we meet our routine
emerges in the way we meet our routine everyday obligations really big people
everyday obligations really big people
everyday obligations really big people are above everything courteous
are above everything courteous
are above everything courteous considerate and generous not just to
considerate and generous not just to
considerate and generous not just to some people in some circumstances but to
some people in some circumstances but to
some people in some circumstances but to everyone all the time one of the reasons
everyone all the time one of the reasons
everyone all the time one of the reasons we are known as a great company is that
we are known as a great company is that
we are known as a great company is that we’re known as a company made up of
we’re known as a company made up of
we’re known as a company made up of people like that we accept the
people like that we accept the
people like that we accept the responsibilities as a corporate citizen
responsibilities as a corporate citizen
responsibilities as a corporate citizen in the community national and world
in the community national and world
in the community national and world affairs we serve our interests best when
affairs we serve our interests best when
affairs we serve our interests best when we serve the public interest in a
we serve the public interest in a
we serve the public interest in a business that moves as fast as ours that
business that moves as fast as ours that
business that moves as fast as ours that is as complex as ours
is as complex as ours
is as complex as ours that has as many people as ours there
that has as many people as ours there
that has as many people as ours there will always be the requirement for many
will always be the requirement for many
will always be the requirement for many meetings presentations and appointments
meetings presentations and appointments
meetings presentations and appointments but I think we can make calendar
but I think we can make calendar
but I think we can make calendar integrity a way of doing business and
integrity a way of doing business and
integrity a way of doing business and benefits discipline so remember make the
benefits discipline so remember make the
benefits discipline so remember make the workplace great satisfy your customers
workplace great satisfy your customers
workplace great satisfy your customers and integrate integrity into your
and integrate integrity into your
and integrate integrity into your business to finish up this video I
business to finish up this video I
business to finish up this video I wanted to share when my favorite true
wanted to share when my favorite true
wanted to share when my favorite true stories of all Thomas Watson jr. and
stories of all Thomas Watson jr. and
stories of all Thomas Watson jr. and some of his best quotes Thomas Watson
some of his best quotes Thomas Watson
some of his best quotes Thomas Watson senior believed in staying with what you
senior believed in staying with what you
senior believed in staying with what you know the Watson jr. knew that this kind
know the Watson jr. knew that this kind
know the Watson jr. knew that this kind of thinking would not sustain a company
of thinking would not sustain a company
of thinking would not sustain a company forever after taking over as president
forever after taking over as president
forever after taking over as president Watson jr. took the biggest risk he’d
Watson jr. took the biggest risk he’d
Watson jr. took the biggest risk he’d ever taken by investing all of IBM’s
ever taken by investing all of IBM’s
ever taken by investing all of IBM’s finances into researching developing a
finances into researching developing a
finances into researching developing a new product line that amounted to five
new product line that amounted to five
new product line that amounted to five billion dollars of the company’s money
billion dollars of the company’s money
billion dollars of the company’s money this risk would not only bankrupt the
this risk would not only bankrupt the
this risk would not only bankrupt the company if it didn’t work but make all
company if it didn’t work but make all
company if it didn’t work but make all the products IBM was currently making
the products IBM was currently making
the products IBM was currently making obsolete Watson jr. was sure that
obsolete Watson jr. was sure that
obsolete Watson jr. was sure that developing a computer that everyone
developing a computer that everyone
developing a computer that everyone could use was the wave of the future and
could use was the wave of the future and
could use was the wave of the future and after several delays as well as near
after several delays as well as near
after several delays as well as near bankruptcy IBM launched the system/360
bankruptcy IBM launched the system/360
bankruptcy IBM launched the system/360 in 1966 instantly the new computer was
in 1966 instantly the new computer was
in 1966 instantly the new computer was selling to everyone who could afford it
selling to everyone who could afford it
selling to everyone who could afford it between 1966 to 1970 IBM was selling
between 1966 to 1970 IBM was selling
between 1966 to 1970 IBM was selling more than 35,000 computers a year when
more than 35,000 computers a year when
more than 35,000 computers a year when before was selling only around 11,000
before was selling only around 11,000
before was selling only around 11,000 IBM’s revenues surpassed 7.5 billion for
IBM’s revenues surpassed 7.5 billion for
IBM’s revenues surpassed 7.5 billion for the first time in company history during
the first time in company history during
the first time in company history during this time the gamble paid off
thank you for joining me for another
thank you for joining me for another edition of modeling the masters if you
edition of modeling the masters if you
edition of modeling the masters if you liked the video and you want to see more
liked the video and you want to see more
liked the video and you want to see more please give it a thumbs up below I’d
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please give it a thumbs up below I’d also love to hear what you have to think
also love to hear what you have to think
also love to hear what you have to think if you’re gonna leave a comment under
if you’re gonna leave a comment under
if you’re gonna leave a comment under the video I always read those and
the video I always read those and
the video I always read those and appreciate seeing them when they come in
appreciate seeing them when they come in
appreciate seeing them when they come in so thank you
so thank you
so thank you and we’ll see you on the next episode
”
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