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“Think of YOURSELF as the CEO” – #UnlockingLily Ep. 20


hey everyone welcome to another episode

hey everyone welcome to another episode of unlocking lily so I believe that this

of unlocking lily so I believe that this

of unlocking lily so I believe that this world would be a better place if we all

world would be a better place if we all

world would be a better place if we all just embrace who we truly are evan is

just embrace who we truly are evan is

just embrace who we truly are evan is currently an investor in my business and

currently an investor in my business and

currently an investor in my business and he’s mentoring me to help me grow my

he’s mentoring me to help me grow my

he’s mentoring me to help me grow my coaching practice and are inviting all

coaching practice and are inviting all

coaching practice and are inviting all of you guys to join me on my startup

of you guys to join me on my startup

of you guys to join me on my startup journey so I started my coaching and

journey so I started my coaching and

journey so I started my coaching and speaking practice 10 months ago and at

speaking practice 10 months ago and at

speaking practice 10 months ago and at the beginning of any business it’s

the beginning of any business it’s

the beginning of any business it’s important to boost rep make sure that

important to boost rep make sure that

important to boost rep make sure that your expenses are as low as possible

your expenses are as low as possible

your expenses are as low as possible however as your business grows it’s

however as your business grows it’s

however as your business grows it’s important to invest your money back into

important to invest your money back into

important to invest your money back into the business now you can keep it small

the business now you can keep it small

the business now you can keep it small if you like and remain a solopreneur and

if you like and remain a solopreneur and

if you like and remain a solopreneur and it’s very fulfilling for a lot of people

it’s very fulfilling for a lot of people

it’s very fulfilling for a lot of people but if you want to create a powerful

but if you want to create a powerful

but if you want to create a powerful business have impact and share your

business have impact and share your

business have impact and share your message the best way to do it is through

message the best way to do it is through

message the best way to do it is through hiring the right people to help you as

hiring the right people to help you as

hiring the right people to help you as soon as you can you want to bring on

soon as you can you want to bring on

soon as you can you want to bring on someone on a part-time basis because if

someone on a part-time basis because if

someone on a part-time basis because if you wait until you’re able to afford

you wait until you’re able to afford

you wait until you’re able to afford someone on a full-time basis you’ll be

someone on a full-time basis you’ll be

someone on a full-time basis you’ll be waiting a very long time so for me as

waiting a very long time so for me as

waiting a very long time so for me as soon as I had 10 ongoing clients I knew

soon as I had 10 ongoing clients I knew

soon as I had 10 ongoing clients I knew I had enough money coming in on a

I had enough money coming in on a

I had enough money coming in on a monthly basis to pay for an assistant so

monthly basis to pay for an assistant so

monthly basis to pay for an assistant so four months ago I hired my assistant and

four months ago I hired my assistant and

four months ago I hired my assistant and since then I have saved a ton of time

since then I have saved a ton of time

since then I have saved a ton of time which has enabled me to focus on the

which has enabled me to focus on the

which has enabled me to focus on the things on grayed-out as well as the

things on grayed-out as well as the

things on grayed-out as well as the things I really love and now I’m able to

things I really love and now I’m able to

things I really love and now I’m able to really concentrate on growing my

really concentrate on growing my

really concentrate on growing my business so in this video I am going to

business so in this video I am going to

business so in this video I am going to share with you the four steps in hiring

share with you the four steps in hiring

share with you the four steps in hiring your first employee now if you stick to

your first employee now if you stick to

your first employee now if you stick to the end of this video I will share with

the end of this video I will share with

the end of this video I will share with you the actual ad that I use to hire my

you the actual ad that I use to hire my

you the actual ad that I use to hire my assistant step number one is following

assistant step number one is following

assistant step number one is following the right time

the right time

the right time you can start by hiring someone on a

you can start by hiring someone on a

you can start by hiring someone on a part-time basis

part-time basis

part-time basis again if your wait until you’re able to

again if your wait until you’re able to

again if your wait until you’re able to afford someone on a full-time basis that

afford someone on a full-time basis that

afford someone on a full-time basis that you’re going to be waiting a very long

you’re going to be waiting a very long

you’re going to be waiting a very long time also it’s a great bonus for you to

time also it’s a great bonus for you to

time also it’s a great bonus for you to develop your hiring and leadership

develop your hiring and leadership

develop your hiring and leadership skills without having too much at stake

skills without having too much at stake

skills without having too much at stake step number two define the role what are

step number two define the role what are

step number two define the role what are the things that has to get done in your

the things that has to get done in your

the things that has to get done in your business but is not the best use of your

business but is not the best use of your

business but is not the best use of your time you need to start thinking of

time you need to start thinking of

time you need to start thinking of yourself as a CEO what are the things

yourself as a CEO what are the things

yourself as a CEO what are the things that the CEO needs to focus on in order

that the CEO needs to focus on in order

that the CEO needs to focus on in order to grow the business what are things

to grow the business what are things

to grow the business what are things that you need to give up right now once

that you need to give up right now once

that you need to give up right now once you figure out what those things are

you figure out what those things are

you figure out what those things are then you will know the type of person

then you will know the type of person

then you will know the type of person you are looking for step number three

you are looking for step number three

you are looking for step number three write the job I I personally love using

write the job I I personally love using

write the job I I personally love using up work however everything is remote so

up work however everything is remote so

up work however everything is remote so if you are looking for someone in person

if you are looking for someone in person

if you are looking for someone in person then you might want to consider another

then you might want to consider another

then you might want to consider another source like LinkedIn and Craigslist so

source like LinkedIn and Craigslist so

source like LinkedIn and Craigslist so when you’re writing your job ad you want

when you’re writing your job ad you want

when you’re writing your job ad you want to include these four elements number

to include these four elements number

to include these four elements number one what does your company stand for

one what does your company stand for

one what does your company stand for knowing your one word your single most

knowing your one word your single most

knowing your one word your single most important core value have that in your

important core value have that in your

important core value have that in your ad so for example my one word is

ad so for example my one word is

ad so for example my one word is extraordinary some people might look at

extraordinary some people might look at

extraordinary some people might look at that and say this is crazy and I don’t

that and say this is crazy and I don’t

that and say this is crazy and I don’t want to be extraordinary

want to be extraordinary

want to be extraordinary that’s fine while other people might

that’s fine while other people might

that’s fine while other people might look at as a yeah I love this I want to

look at as a yeah I love this I want to

look at as a yeah I love this I want to be extraordinary so right from the

be extraordinary so right from the

be extraordinary so right from the beginning you’re already attracting the

beginning you’re already attracting the

beginning you’re already attracting the right people number two what kind of

right people number two what kind of

right people number two what kind of person are you looking for and be honest

person are you looking for and be honest

person are you looking for and be honest about it

about it

about it if you are looking for a compassionate

if you are looking for a compassionate

if you are looking for a compassionate person then put that in your ad again

person then put that in your ad again

person then put that in your ad again some people might look at that and think

some people might look at that and think

some people might look at that and think that it’s stupid like who cares about

that it’s stupid like who cares about

that it’s stupid like who cares about compassion and that’s great that’s not

compassion and that’s great that’s not

compassion and that’s great that’s not the right company for them while others

the right company for them while others

the right company for them while others might look at it and really resonate

might look at it and really resonate

might look at it and really resonate with them they may think that hey I’m

with them they may think that hey I’m

with them they may think that hey I’m compassionate too I think this would be

compassionate too I think this would be

compassionate too I think this would be a great company for me to work at number

a great company for me to work at number

a great company for me to work at number three what is your company culture and

three what is your company culture and

three what is your company culture and be honest about it if you are a quirky

be honest about it if you are a quirky

be honest about it if you are a quirky person then use quirky language in your

person then use quirky language in your

person then use quirky language in your ad

ad

ad if you’re a corporate person they use

if you’re a corporate person they use

if you’re a corporate person they use corporate language in your ad the idea

corporate language in your ad the idea

corporate language in your ad the idea behind this is that you are hiring the

behind this is that you are hiring the

behind this is that you are hiring the right person to fit well with your

right person to fit well with your

right person to fit well with your company culture instead of trying to

company culture instead of trying to

company culture instead of trying to convince someone after the fact for what

convince someone after the fact for what

convince someone after the fact for what are the job duties so put in everything

are the job duties so put in everything

are the job duties so put in everything that’s required for this particular role

that’s required for this particular role

that’s required for this particular role now a special tip understand that for

now a special tip understand that for

now a special tip understand that for most people it only takes him a few

most people it only takes him a few

most people it only takes him a few seconds to apply for a job so for me I

seconds to apply for a job so for me I

seconds to apply for a job so for me I had a big giant ugly paragraph because I

had a big giant ugly paragraph because I

had a big giant ugly paragraph because I am NOT detail-oriented and I need

am NOT detail-oriented and I need

am NOT detail-oriented and I need someone who would pay attention to

someone who would pay attention to

someone who would pay attention to details and within that big ugly giant

details and within that big ugly giant

details and within that big ugly giant paragraph I buried a hidden aquestion so

paragraph I buried a hidden aquestion so

paragraph I buried a hidden aquestion so if the applicant did not answer the

if the applicant did not answer the

if the applicant did not answer the question they were immediately rejected

question they were immediately rejected

question they were immediately rejected because why bother reading power letters

because why bother reading power letters

because why bother reading power letters and resumes when they didn’t even bother

and resumes when they didn’t even bother

and resumes when they didn’t even bother reading your ad okay so we’re getting a

reading your ad okay so we’re getting a

reading your ad okay so we’re getting a much closer we’re doing a really good

much closer we’re doing a really good

much closer we’re doing a really good job in qualifying the applicants and now

job in qualifying the applicants and now

job in qualifying the applicants and now you only have the people who really care

you only have the people who really care

you only have the people who really care about your mission and again if you

about your mission and again if you

about your mission and again if you stick to the end of this video I will be

stick to the end of this video I will be

stick to the end of this video I will be sharing with you my actual ad that I

sharing with you my actual ad that I

sharing with you my actual ad that I used to hire my assistant step number

used to hire my assistant step number

used to hire my assistant step number five create the page while job ad

five create the page while job ad

five create the page while job ad reading resumes and cover letters as a

reading resumes and cover letters as a

reading resumes and cover letters as a giant a waste of time because it doesn’t

giant a waste of time because it doesn’t

giant a waste of time because it doesn’t actually test people for the skills that

actually test people for the skills that

actually test people for the skills that is required for the role the best way to

is required for the role the best way to

is required for the role the best way to do it is to partner up and work on a

do it is to partner up and work on a

do it is to partner up and work on a small project together now Evan has gone

small project together now Evan has gone

small project together now Evan has gone through this process many times over and

through this process many times over and

through this process many times over and in his experience there’s always one

in his experience there’s always one

in his experience there’s always one person who rises to the top and that is

person who rises to the top and that is

person who rises to the top and that is your guy or girl for this job now this

your guy or girl for this job now this

your guy or girl for this job now this might be the end of the process for you

might be the end of the process for you

might be the end of the process for you and you’ve already found the right

and you’ve already found the right

and you’ve already found the right person for the role however I took it

person for the role however I took it

person for the role however I took it one step further and I want to share

one step further and I want to share

one step further and I want to share with you a bonus step in having the

with you a bonus step in having the

with you a bonus step in having the applicants try your product or service

applicants try your product or service

applicants try your product or service so for me my clients are extremely

so for me my clients are extremely

so for me my clients are extremely to me and anybody who’s gonna work for

to me and anybody who’s gonna work for

to me and anybody who’s gonna work for me they need to know firsthand what my

me they need to know firsthand what my

me they need to know firsthand what my clients go through so I was down to the

clients go through so I was down to the

clients go through so I was down to the final two applicants and I walked them

final two applicants and I walked them

final two applicants and I walked them through a coaching session with me so

through a coaching session with me so

through a coaching session with me so for you you need to decide is it

for you you need to decide is it

for you you need to decide is it actually important for your applicants

actually important for your applicants

actually important for your applicants to try your product or service isn’t

to try your product or service isn’t

to try your product or service isn’t even a possibility

even a possibility

even a possibility but I wanted to give you the option

but I wanted to give you the option

but I wanted to give you the option either way and I have a special shadow

either way and I have a special shadow

either way and I have a special shadow for Tracy folder Tracy thank you so much

for Tracy folder Tracy thank you so much

for Tracy folder Tracy thank you so much for your support and writing that

for your support and writing that

for your support and writing that awesome comment in my last episode and

awesome comment in my last episode and

awesome comment in my last episode and your love and encouragement always means

your love and encouragement always means

your love and encouragement always means the world to me the question of the day

the world to me the question of the day

the world to me the question of the day is what is your business or your dream

is what is your business or your dream

is what is your business or your dream business write in the comments below and

business write in the comments below and

business write in the comments below and I’ll join in on the discussion thank you

I’ll join in on the discussion thank you

I’ll join in on the discussion thank you guys so much for watching and more

guys so much for watching and more

guys so much for watching and more importantly being on this journey with

importantly being on this journey with

importantly being on this journey with me I feel like I’m growing learning and

me I feel like I’m growing learning and

me I feel like I’m growing learning and changing and it gives me the comfort and

changing and it gives me the comfort and

changing and it gives me the comfort and knowing that all of you guys are with me

knowing that all of you guys are with me

knowing that all of you guys are with me every step of the way so thank you so

every step of the way so thank you so

every step of the way so thank you so much again and I’ll see you guys very

much again and I’ll see you guys very

much again and I’ll see you guys very very soon bye bye personal assistant who

very soon bye bye personal assistant who

very soon bye bye personal assistant who wants to make people feel extraordinary

wants to make people feel extraordinary

wants to make people feel extraordinary do you believe in the extraordinary do

do you believe in the extraordinary do

do you believe in the extraordinary do you want to help change the world if so

you want to help change the world if so

you want to help change the world if so then I would love to invite you to join

then I would love to invite you to join

then I would love to invite you to join my extraordinary mission I dream of a

my extraordinary mission I dream of a

my extraordinary mission I dream of a world where we can all move towards our

world where we can all move towards our

world where we can all move towards our true potential I work with awesome human

true potential I work with awesome human

true potential I work with awesome human beings through my one-on-one coaching

beings through my one-on-one coaching

beings through my one-on-one coaching and speaking to groups of people I’ve

and speaking to groups of people I’ve

and speaking to groups of people I’ve been a one-woman band but even I know

been a one-woman band but even I know

been a one-woman band but even I know that I can’t change the world all alone

that I can’t change the world all alone

that I can’t change the world all alone I’m looking for an assistant to join my

I’m looking for an assistant to join my

I’m looking for an assistant to join my world changing journey if this sounds

world changing journey if this sounds

world changing journey if this sounds like something that resonates with you

like something that resonates with you

like something that resonates with you reply to this job listing and in the

reply to this job listing and in the

reply to this job listing and in the first line and leave the answer to this

first line and leave the answer to this

first line and leave the answer to this question how many subscribers does Lily

question how many subscribers does Lily

question how many subscribers does Lily Moz YouTube channel have I am constantly

Moz YouTube channel have I am constantly

Moz YouTube channel have I am constantly growing and change is a huge part of my

growing and change is a huge part of my

growing and change is a huge part of my life in business so I need someone who

life in business so I need someone who

life in business so I need someone who is adaptable my assistant extraordinary

is adaptable my assistant extraordinary

is adaptable my assistant extraordinary will also possess ninja level

will also possess ninja level

will also possess ninja level organizational skills which you will use

organizational skills which you will use

organizational skills which you will use towards emailing research and scheduling

towards emailing research and scheduling

towards emailing research and scheduling but your duties may evolve as my company

but your duties may evolve as my company

but your duties may evolve as my company grows I’m in it for the long haul so I’m

grows I’m in it for the long haul so I’m

grows I’m in it for the long haul so I’m looking for someone who I can develop

looking for someone who I can develop

looking for someone who I can develop and be a contributor towards my mission

and be a contributor towards my mission

and be a contributor towards my mission you will start at 10 hours per week

you will start at 10 hours per week

you will start at 10 hours per week spread over 5 days thus you’ll be

spread over 5 days thus you’ll be

spread over 5 days thus you’ll be required to work 2 hours per day but the

required to work 2 hours per day but the

required to work 2 hours per day but the goal is to expand this role to more

goal is to expand this role to more

goal is to expand this role to more hours like me if you are inspired to

hours like me if you are inspired to

hours like me if you are inspired to wake up every morning to make the change

wake up every morning to make the change

wake up every morning to make the change you wish to see in this world what is

you wish to see in this world what is

you wish to see in this world what is your mission let me know your mission by

your mission let me know your mission by

your mission let me know your mission by sending it to me on Instagram in the

sending it to me on Instagram in the

sending it to me on Instagram in the morning because I want to see what makes

morning because I want to see what makes

morning because I want to see what makes you extraordinary I work as a part of

you extraordinary I work as a part of

you extraordinary I work as a part of Evan Carmichael’s team he has hired a

Evan Carmichael’s team he has hired a

Evan Carmichael’s team he has hired a hundred and twenty people on up work and

hundred and twenty people on up work and

hundred and twenty people on up work and has a five-star average review we’re

has a five-star average review we’re

has a five-star average review we’re looking for the next member to join our

looking for the next member to join our

looking for the next member to join our family long term and hope it’s you the

family long term and hope it’s you the

family long term and hope it’s you the most important work ever if you had to

most important work ever if you had to

most important work ever if you had to think of one word that’s most important

think of one word that’s most important

think of one word that’s most important to you or that sums you Apple so it

to you or that sums you Apple so it

to you or that sums you Apple so it would be like a little beacon pay

would be like a little beacon pay

would be like a little beacon pay believe nation if you want to know what

believe nation if you want to know what

believe nation if you want to know what the most important one word is for Tony

the most important one word is for Tony

the most important one word is for Tony Robbins Gary Vaynerchuk

Robbins Gary Vaynerchuk

Robbins Gary Vaynerchuk Oprah Winfrey will.i.am and Howard

Oprah Winfrey will.i.am and Howard

Oprah Winfrey will.i.am and Howard Schultz I have a very special secret

Schultz I have a very special secret

Schultz I have a very special secret video for you check the description for

video for you check the description for

video for you check the description for details

”

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