hello everyone and welcome to another google+ hangout i’m really excited today
google+ hangout i’m really excited today
google+ hangout i’m really excited today to have with me edward fun business
to have with me edward fun business
to have with me edward fun business creator he’s a mobile marketing expert
creator he’s a mobile marketing expert
creator he’s a mobile marketing expert and he’s here to talk to us about why
and he’s here to talk to us about why
and he’s here to talk to us about why small businesses should go mobile the
small businesses should go mobile the
small businesses should go mobile the problems the opportunities maybe a
problems the opportunities maybe a
problems the opportunities maybe a little bit about the google mobile
little bit about the google mobile
little bit about the google mobile garden that just came out and maybe
garden that just came out and maybe
garden that just came out and maybe answered some questions as well so
answered some questions as well so
answered some questions as well so Edward welcome to the show well thank
Edward welcome to the show well thank
Edward welcome to the show well thank you evan think you’ve having me on for
you evan think you’ve having me on for
you evan think you’ve having me on for the people watching and listening do you
the people watching and listening do you
the people watching and listening do you want to give just a quick intro about
want to give just a quick intro about
want to give just a quick intro about who you are and your business and what
who you are and your business and what
who you are and your business and what you’re all about sure um business
you’re all about sure um business
you’re all about sure um business creator is he started back in the early
creator is he started back in the early
creator is he started back in the early 90s where our full-service local search
90s where our full-service local search
90s where our full-service local search marketing company that obviously
marketing company that obviously
marketing company that obviously includes mobile marketing these days and
includes mobile marketing these days and
includes mobile marketing these days and we’ve been doing this for quite some
we’ve been doing this for quite some
we’ve been doing this for quite some time so on trying to stay bleeding edge
time so on trying to stay bleeding edge
time so on trying to stay bleeding edge stuff we’re trying to stay right there
stuff we’re trying to stay right there
stuff we’re trying to stay right there with everybody and stay to add everybody
with everybody and stay to add everybody
with everybody and stay to add everybody for our clients so speaking about
for our clients so speaking about
for our clients so speaking about bleeding edge why should companies go
bleeding edge why should companies go
bleeding edge why should companies go mobile why should a business owner do it
mobile why should a business owner do it
mobile why should a business owner do it what’s the benefit for them people on
what’s the benefit for them people on
what’s the benefit for them people on the fence they watch it into like I just
the fence they watch it into like I just
the fence they watch it into like I just did all this work tip my website up now
did all this work tip my website up now
did all this work tip my website up now I’ve got to worry about mobile why
I’ve got to worry about mobile why
I’ve got to worry about mobile why should they care they should care
should they care they should care
should they care they should care because that’s where their next client
because that’s where their next client
because that’s where their next client or next customer is looking I’m going to
or next customer is looking I’m going to
or next customer is looking I’m going to throw out some some numbers for you for
throw out some some numbers for you for
throw out some some numbers for you for an article ninety-five percent of
an article ninety-five percent of
an article ninety-five percent of smartphone users have looked for a local
smartphone users have looked for a local
smartphone users have looked for a local to local information eighty-eight
to local information eighty-eight
to local information eighty-eight percent of those years is take action
percent of those years is take action
percent of those years is take action within a day visible numbers and that’s
within a day visible numbers and that’s
within a day visible numbers and that’s just going to change that’s just going
just going to change that’s just going
just going to change that’s just going to go up over fifty percent of the
to go up over fifty percent of the
to go up over fifty percent of the people are doing searches on their
people are doing searches on their
people are doing searches on their mobile phones and it’s a completely
mobile phones and it’s a completely
mobile phones and it’s a completely different environment than a desktop
different environment than a desktop
different environment than a desktop search they need to be there otherwise
search they need to be there otherwise
search they need to be there otherwise you’re going to lose out on quite a bit
you’re going to lose out on quite a bit
you’re going to lose out on quite a bit of business it really is going to affect
of business it really is going to affect
of business it really is going to affect your bottom line now you know Google
your bottom line now you know Google
your bottom line now you know Google came out with their mobile getting
came out with their mobile getting
came out with their mobile getting people are freaking out i think a lot of
people are freaking out i think a lot of
people are freaking out i think a lot of entrepreneurs now you know they may not
entrepreneurs now you know they may not
entrepreneurs now you know they may not have thought about how mobile is my
have thought about how mobile is my
have thought about how mobile is my website before and now they’re starting
website before and now they’re starting
website before and now they’re starting to get concerned there’s been a lot more
to get concerned there’s been a lot more
to get concerned there’s been a lot more media hype about it than ever before
media hype about it than ever before
media hype about it than ever before what’s your take on it and where things
what’s your take on it and where things
what’s your take on it and where things are and what are you recommending the
are and what are you recommending the
are and what are you recommending the clients right now i recommended they
clients right now i recommended they
clients right now i recommended they take a look at at their website to see
take a look at at their website to see
take a look at at their website to see if it’s mobile
if it’s mobile
if it’s mobile gazeta is going to be important it
gazeta is going to be important it
gazeta is going to be important it wasn’t an on-off switch it wasn’t like a
wasn’t an on-off switch it wasn’t like a
wasn’t an on-off switch it wasn’t like a light switch you did start getting
light switch you did start getting
light switch you did start getting implemented on april twenty first which
implemented on april twenty first which
implemented on april twenty first which is what removal sets or tax day now it’s
is what removal sets or tax day now it’s
is what removal sets or tax day now it’s coming and it came but it still it’s a
coming and it came but it still it’s a
coming and it came but it still it’s a progression and okay as i had mentioned
progression and okay as i had mentioned
progression and okay as i had mentioned earlier we’ve been monitoring about a
earlier we’ve been monitoring about a
earlier we’ve been monitoring about a dozen different client sites including
dozen different client sites including
dozen different client sites including around and there’s been no real drastic
around and there’s been no real drastic
around and there’s been no real drastic changes yet on mobile search and many of
changes yet on mobile search and many of
changes yet on mobile search and many of them collars I’ve spoken to same result
them collars I’ve spoken to same result
them collars I’ve spoken to same result a balloon seeing a lot of changes yet
a balloon seeing a lot of changes yet
a balloon seeing a lot of changes yet but they’re coming it’s going to be you
but they’re coming it’s going to be you
but they’re coming it’s going to be you know google number terms things on and
know google number terms things on and
know google number terms things on and off like that it’s always an implemented
off like that it’s always an implemented
off like that it’s always an implemented over time it’s going to be real
over time it’s going to be real
over time it’s going to be real important that they’re cycling
important that they’re cycling
important that they’re cycling mobile-friendly it’s even has to be
mobile-friendly it’s even has to be
mobile-friendly it’s even has to be responsive we’re mobile only website
responsive we’re mobile only website
responsive we’re mobile only website they have some choices but they
they have some choices but they
they have some choices but they definitely need to be mobile so for
definitely need to be mobile so for
definitely need to be mobile so for entrepreneurs who might have had a panic
entrepreneurs who might have had a panic
entrepreneurs who might have had a panic attack and then said oh my sites fine I
attack and then said oh my sites fine I
attack and then said oh my sites fine I didn’t get hit by mobile garden it’s
didn’t get hit by mobile garden it’s
didn’t get hit by mobile garden it’s still there’s still out in other words
still there’s still out in other words
still there’s still out in other words they still gotta do work because it’s
they still gotta do work because it’s
they still gotta do work because it’s coming it’s coming it’s definitely
coming it’s coming it’s definitely
coming it’s coming it’s definitely coming got it now what what are the
coming got it now what what are the
coming got it now what what are the components of mobile marketing for for
components of mobile marketing for for
components of mobile marketing for for notch Burroughs listening to it and
notch Burroughs listening to it and
notch Burroughs listening to it and they’re not the techie you know they’re
they’re not the techie you know they’re
they’re not the techie you know they’re worried okay what what does that mean
worried okay what what does that mean
worried okay what what does that mean what are the components what do I have
what are the components what do I have
what are the components what do I have to worry about well I think the core of
to worry about well I think the core of
to worry about well I think the core of the mobile marketing program is having a
the mobile marketing program is having a
the mobile marketing program is having a mobile ready or mobile website and
mobile ready or mobile website and
mobile ready or mobile website and there’s a couple of different ways to
there’s a couple of different ways to
there’s a couple of different ways to get a mobile website again I talked
get a mobile website again I talked
get a mobile website again I talked about responsive we’re having a moment
about responsive we’re having a moment
about responsive we’re having a moment on the site or they can also have with
on the site or they can also have with
on the site or they can also have with something that’s a little newer is what
something that’s a little newer is what
something that’s a little newer is what we call reverse responsive we’re
we call reverse responsive we’re
we call reverse responsive we’re building it from mobile first that’s
building it from mobile first that’s
building it from mobile first that’s that’s another option for them um the
that’s another option for them um the
that’s another option for them um the components them it’s it’s basically
components them it’s it’s basically
components them it’s it’s basically think about a mobile ecosystem you know
think about a mobile ecosystem you know
think about a mobile ecosystem you know doing a multi-channel we are mobile
doing a multi-channel we are mobile
doing a multi-channel we are mobile marketing and that’s going to include
marketing and that’s going to include
marketing and that’s going to include things from sm m m SMS text marketing QR
things from sm m m SMS text marketing QR
things from sm m m SMS text marketing QR codes NFC tags Wi-Fi marketing mobile
codes NFC tags Wi-Fi marketing mobile
codes NFC tags Wi-Fi marketing mobile wallet with a loyalty program proximity
wallet with a loyalty program proximity
wallet with a loyalty program proximity type marketing it’s really going to
type marketing it’s really going to
type marketing it’s really going to depend mobile apps are very important
depend mobile apps are very important
depend mobile apps are very important mobile emails a lot of people are
mobile emails a lot of people are
mobile emails a lot of people are sending out emails and newsletters that
sending out emails and newsletters that
sending out emails and newsletters that are not mobile friendly and over fifty
are not mobile friendly and over fifty
are not mobile friendly and over fifty percent of the people are opening up
percent of the people are opening up
percent of the people are opening up there
there
there emails on their mobile device so that
emails on their mobile device so that
emails on their mobile device so that that email that goes out better be
that email that goes out better be
that email that goes out better be mobile friendly Wow and the other thing
mobile friendly Wow and the other thing
mobile friendly Wow and the other thing is mobile display ads where you actually
is mobile display ads where you actually
is mobile display ads where you actually have you’re paying for advertising on
have you’re paying for advertising on
have you’re paying for advertising on different types different big sites like
different types different big sites like
different types different big sites like CNN and closes look that when you show
CNN and closes look that when you show
CNN and closes look that when you show up works really well for service in this
up works really well for service in this
up works really well for service in this reason I dentists and lawyers and
reason I dentists and lawyers and
reason I dentists and lawyers and doctors and for the small entrepreneur
doctors and for the small entrepreneur
doctors and for the small entrepreneur you don’t have to do all these things
you don’t have to do all these things
you don’t have to do all these things but you really need to be out here
but you really need to be out here
but you really need to be out here mobile SEO that’s I mean how do you
mobile SEO that’s I mean how do you
mobile SEO that’s I mean how do you mobile website Google bless you it so
mobile website Google bless you it so
mobile website Google bless you it so for someone in listening who hasn’t done
for someone in listening who hasn’t done
for someone in listening who hasn’t done maybe anything yet but it recognizes hey
maybe anything yet but it recognizes hey
maybe anything yet but it recognizes hey you know Ed’s making some great points
you know Ed’s making some great points
you know Ed’s making some great points that seems may be overwhelming to do all
that seems may be overwhelming to do all
that seems may be overwhelming to do all these things is is the SEO is that the
these things is is the SEO is that the
these things is is the SEO is that the the ticket in and then expand from there
the ticket in and then expand from there
the ticket in and then expand from there I think the ticket in is having a mobile
I think the ticket in is having a mobile
I think the ticket in is having a mobile website mobile-friendly website whatever
website mobile-friendly website whatever
website mobile-friendly website whatever got it you sponsored or more um you know
got it you sponsored or more um you know
got it you sponsored or more um you know a mobile-only and and you know mobile oh
a mobile-only and and you know mobile oh
a mobile-only and and you know mobile oh yeah you know people saying google
yeah you know people saying google
yeah you know people saying google google recommends responsive websites
google recommends responsive websites
google recommends responsive websites actually google just recommends that
actually google just recommends that
actually google just recommends that your website be multiple finally no
your website be multiple finally no
your website be multiple finally no matter what the platform is and and his
matter what the platform is and and his
matter what the platform is and and his reasons to do mobile only over on the
reasons to do mobile only over on the
reasons to do mobile only over on the sponsor and one is if here we have a
sponsor and one is if here we have a
sponsor and one is if here we have a website that’s built and you can’t
website that’s built and you can’t
website that’s built and you can’t afford to make it responsive where
afford to make it responsive where
afford to make it responsive where there’s some issues making it responsive
there’s some issues making it responsive
there’s some issues making it responsive then get a moment on them on the other
then get a moment on them on the other
then get a moment on them on the other hand if your website is huge it has a
hand if your website is huge it has a
hand if your website is huge it has a lot of content in it um you may want to
lot of content in it um you may want to
lot of content in it um you may want to you don’t want to present that on a
you don’t want to present that on a
you don’t want to present that on a mobile device because nobody’s going to
mobile device because nobody’s going to
mobile device because nobody’s going to go scrolling through that the other
go scrolling through that the other
go scrolling through that the other thing to keep in mind is that people
thing to keep in mind is that people
thing to keep in mind is that people search on mobile devices have a
search on mobile devices have a
search on mobile devices have a different intent than the best stock
different intent than the best stock
different intent than the best stock searchers it’s more media and I think
searchers it’s more media and I think
searchers it’s more media and I think the numbers i just gave you a kind of a
the numbers i just gave you a kind of a
the numbers i just gave you a kind of a call no call for that yeah we do a lot
call no call for that yeah we do a lot
call no call for that yeah we do a lot of times we’ll go a mobile on the
of times we’ll go a mobile on the
of times we’ll go a mobile on the website with very little information
website with very little information
website with very little information just enough to give them you know but
just enough to give them you know but
just enough to give them you know but give them some information maybe with a
give them some information maybe with a
give them some information maybe with a little mobile video on top and then a
little mobile video on top and then a
little mobile video on top and then a call to action for them to call works
call to action for them to call works
call to action for them to call works really well for pizza shops and small
really well for pizza shops and small
really well for pizza shops and small restaurants and cuz you want to put the
restaurants and cuz you want to put the
restaurants and cuz you want to put the whole menu out there you don’t wanna put
whole menu out there you don’t wanna put
whole menu out there you don’t wanna put about us and almost
about us and almost
about us and almost you want to put the things that are
you want to put the things that are
you want to put the things that are important to a mom or user so having a
important to a mom or user so having a
important to a mom or user so having a mobile only website is probably a better
mobile only website is probably a better
mobile only website is probably a better solution for those types of businesses
solution for those types of businesses
solution for those types of businesses so you talked about mobile responsive
so you talked about mobile responsive
so you talked about mobile responsive I’m mobile-friendly is the difference
I’m mobile-friendly is the difference
I’m mobile-friendly is the difference that mobile responsive visit is a
that mobile responsive visit is a
that mobile responsive visit is a complete redesign and rethinking of how
complete redesign and rethinking of how
complete redesign and rethinking of how somebody’s going to be using their phone
somebody’s going to be using their phone
somebody’s going to be using their phone looking at my site I mobile-friendly is
looking at my site I mobile-friendly is
looking at my site I mobile-friendly is just let’s show what’s on my site but
just let’s show what’s on my site but
just let’s show what’s on my site but make it friendly in a mobile know that
make it friendly in a mobile know that
make it friendly in a mobile know that right or am i off base and there’s
right or am i off base and there’s
right or am i off base and there’s something else I need to think about
something else I need to think about
something else I need to think about know it mobile responsive just means
know it mobile responsive just means
know it mobile responsive just means it’s a desktop that you know the CSS
it’s a desktop that you know the CSS
it’s a desktop that you know the CSS files allow it to resize itself for the
files allow it to resize itself for the
files allow it to resize itself for the different sized devices it’s basically
different sized devices it’s basically
different sized devices it’s basically it can be more responsive site is mobile
it can be more responsive site is mobile
it can be more responsive site is mobile from um I’m talking on mobile only when
from um I’m talking on mobile only when
from um I’m talking on mobile only when I talk about this smaller part down
I talk about this smaller part down
I talk about this smaller part down version of you know your main site let’s
version of you know your main site let’s
version of you know your main site let’s have a look and they’ll give you an
have a look and they’ll give you an
have a look and they’ll give you an example our core business most of the
example our core business most of the
example our core business most of the people that we serve at this point our
people that we serve at this point our
people that we serve at this point our attorneys and dentists and service
attorneys and dentists and service
attorneys and dentists and service industries like that people who are
industries like that people who are
industries like that people who are searching for the tourney on your mobile
searching for the tourney on your mobile
searching for the tourney on your mobile device lead attorney pretty quickly
device lead attorney pretty quickly
device lead attorney pretty quickly they’re about to get arrested while they
they’re about to get arrested while they
they’re about to get arrested while they were in a car accident or anything you
were in a car accident or anything you
were in a car accident or anything you don’t want you know they’re not going to
don’t want you know they’re not going to
don’t want you know they’re not going to go in search on their mobile device and
go in search on their mobile device and
go in search on their mobile device and start reading about the partners and
start reading about the partners and
start reading about the partners and they’re not going to read all the blog
they’re not going to read all the blog
they’re not going to read all the blog content that’s not important what’s
content that’s not important what’s
content that’s not important what’s important hey we can help you click here
important hey we can help you click here
important hey we can help you click here and it dials in a tournament or might
and it dials in a tournament or might
and it dials in a tournament or might have a little video on top and you know
have a little video on top and you know
have a little video on top and you know mobile optimized video and it tells them
mobile optimized video and it tells them
mobile optimized video and it tells them about the farm and how they can help
about the farm and how they can help
about the farm and how they can help them and then that call to action that’s
them and then that call to action that’s
them and then that call to action that’s really more important for those types of
really more important for those types of
really more important for those types of businesses so how would I go about
businesses so how would I go about
businesses so how would I go about creating that simple and effective
creating that simple and effective
creating that simple and effective message goodbye the guys
well there’s a lot of platforms out
well there’s a lot of platforms out there that people can actually build
there that people can actually build
there that people can actually build their own mobile website if not we also
their own mobile website if not we also
their own mobile website if not we also have a mobile platform with the content
have a mobile platform with the content
have a mobile platform with the content management system build on that
management system build on that
management system build on that relatively low cost we can brand it for
relatively low cost we can brand it for
relatively low cost we can brand it for you um and and then they can manage it
you um and and then they can manage it
you um and and then they can manage it themselves they can pretty much just
themselves they can pretty much just
themselves they can pretty much just like if you can use a word doc you can
like if you can use a word doc you can
like if you can use a word doc you can work or if you have but WordPress from
work or if you have but WordPress from
work or if you have but WordPress from your main site it’s the same principle
your main site it’s the same principle
your main site it’s the same principle it’s a content management system only
it’s a content management system only
it’s a content management system only make change certain everyone the message
make change certain everyone the message
make change certain everyone the message is where the messages well it’s again
is where the messages well it’s again
is where the messages well it’s again it’s not for the missus depends on the
it’s not for the missus depends on the
it’s not for the missus depends on the vertical in room does it does it work
vertical in room does it does it work
vertical in room does it does it work similar to wordpress where once you get
similar to wordpress where once you get
similar to wordpress where once you get a theme set up like maybe a work with
a theme set up like maybe a work with
a theme set up like maybe a work with someone like you too hey help me develop
someone like you too hey help me develop
someone like you too hey help me develop the theme help me put it up and then
the theme help me put it up and then
the theme help me put it up and then once it’s up i can edit it and put the
once it’s up i can edit it and put the
once it’s up i can edit it and put the text in and make small changes
text in and make small changes
text in and make small changes absolutely it’s a closer it’s a full
absolutely it’s a closer it’s a full
absolutely it’s a closer it’s a full content management system they can add
content management system they can add
content management system they can add pages making the leadpages like the
pages making the leadpages like the
pages making the leadpages like the videos up there are images it’s pretty
videos up there are images it’s pretty
videos up there are images it’s pretty much a service is a wordpress site would
much a service is a wordpress site would
much a service is a wordpress site would be made shrunk yeah that’s very cool i
be made shrunk yeah that’s very cool i
be made shrunk yeah that’s very cool i mean because entrepreneurs you know
mean because entrepreneurs you know
mean because entrepreneurs you know we’re not mobile developers from the
we’re not mobile developers from the
we’re not mobile developers from the most parts has got to be easy to update
most parts has got to be easy to update
most parts has got to be easy to update and maintain this on a great system yeah
and maintain this on a great system yeah
and maintain this on a great system yeah absolutely absolutely and it was
absolutely absolutely and it was
absolutely absolutely and it was developed because we were developed in
developed because we were developed in
developed because we were developed in and we were involved with the
and we were involved with the
and we were involved with the development arm inter it’s the focus of
development arm inter it’s the focus of
development arm inter it’s the focus of it is is online marketing and the tools
it is is online marketing and the tools
it is is online marketing and the tools that are built and for online marketing
that are built and for online marketing
that are built and for online marketing especially the SEL park I’m a stickler
especially the SEL park I’m a stickler
especially the SEL park I’m a stickler about that I won’t use a content
about that I won’t use a content
about that I won’t use a content management system unless it’s that’s
management system unless it’s that’s
management system unless it’s that’s right feature later or you know the
right feature later or you know the
right feature later or you know the things that are reported you got it can
things that are reported you got it can
things that are reported you got it can you can you talk a little bit about that
you can you talk a little bit about that
you can you talk a little bit about that so people are probably familiar with SEO
so people are probably familiar with SEO
so people are probably familiar with SEO and how that works and the things need
and how that works and the things need
and how that works and the things need to think about but mobile SEO might be a
to think about but mobile SEO might be a
to think about but mobile SEO might be a little knew how does mobile and and
little knew how does mobile and and
little knew how does mobile and and regular SEO I guess work together or do
regular SEO I guess work together or do
regular SEO I guess work together or do they they absolutely do work together
they they absolutely do work together
they they absolutely do work together you know title tags and descriptions
you know title tags and descriptions
you know title tags and descriptions content all those things are important
content all those things are important
content all those things are important just like they are the desktop linking
just like they are the desktop linking
just like they are the desktop linking back linking again all those things are
back linking again all those things are
back linking again all those things are important so they do go hand in hand on
important so they do go hand in hand on
important so they do go hand in hand on a mobile responsive site
a mobile responsive site
a mobile responsive site also you know you know if you’re using a
also you know you know if you’re using a
also you know you know if you’re using a wordpress site for instance what’s
wordpress site for instance what’s
wordpress site for instance what’s really important is that you you create
really important is that you you create
really important is that you you create a mobile xml file a sitemap and if you
a mobile xml file a sitemap and if you
a mobile xml file a sitemap and if you have a mobile only and I don’t want to
have a mobile only and I don’t want to
have a mobile only and I don’t want to confuse people because it only turns
confuse people because it only turns
confuse people because it only turns around but if you have a mobile only
around but if you have a mobile only
around but if you have a mobile only website that goes that it is mobile only
website that goes that it is mobile only
website that goes that it is mobile only it’s not responsive you can actually nor
it’s not responsive you can actually nor
it’s not responsive you can actually nor system you can actually correlate those
system you can actually correlate those
system you can actually correlate those pages with your website pages your
pages with your website pages your
pages with your website pages your desktop pages some Google knows that
desktop pages some Google knows that
desktop pages some Google knows that it’s not people get content so that page
it’s not people get content so that page
it’s not people get content so that page lists and one on your desktop we can
lists and one on your desktop we can
lists and one on your desktop we can actually give with the same URL on your
actually give with the same URL on your
actually give with the same URL on your end dock in Google knows okay this is
end dock in Google knows okay this is
end dock in Google knows okay this is that this corresponds to this is a
that this corresponds to this is a
that this corresponds to this is a report we’re not for nothing will get
report we’re not for nothing will get
report we’re not for nothing will get nothing because that’s a concern with
nothing because that’s a concern with
nothing because that’s a concern with people who are mobile building websites
people who are mobile building websites
people who are mobile building websites right so if I understand there’s three
right so if I understand there’s three
right so if I understand there’s three options that I have as an entrepreneur
options that I have as an entrepreneur
options that I have as an entrepreneur the website the first says mobile only
the website the first says mobile only
the website the first says mobile only which means i’m making a totally
which means i’m making a totally
which means i’m making a totally different version only for mobile users
different version only for mobile users
different version only for mobile users and i’m hiding some content and just
and i’m hiding some content and just
and i’m hiding some content and just showing 1 children what I want them to
showing 1 children what I want them to
showing 1 children what I want them to see runners mobile responsive which is
see runners mobile responsive which is
see runners mobile responsive which is the Zack same thing is my website but
the Zack same thing is my website but
the Zack same thing is my website but everything has been scaled down to fit
everything has been scaled down to fit
everything has been scaled down to fit any screen size and I’m on the phone or
any screen size and I’m on the phone or
any screen size and I’m on the phone or iPad or whatever and then mobile
iPad or whatever and then mobile
iPad or whatever and then mobile friendly which is not scaling but
friendly which is not scaling but
friendly which is not scaling but everything that is on my site looks good
everything that is on my site looks good
everything that is on my site looks good on a mobile device is that no no okay
on a mobile device is that no no okay
on a mobile device is that no no okay well that’s why I’m Tiger the expert
well that’s why I’m Tiger the expert
well that’s why I’m Tiger the expert here normal they’re both mobile friendly
here normal they’re both mobile friendly
here normal they’re both mobile friendly okay briella term for both of those
okay briella term for both of those
okay briella term for both of those technologies what is just taking your
technologies what is just taking your
technologies what is just taking your desktop website no sorry for the
desktop website no sorry for the
desktop website no sorry for the confusion but what is taking your
confusion but what is taking your
confusion but what is taking your desktop website and using CSS and some
desktop website and using CSS and some
desktop website and using CSS and some other means to scale it down so it looks
other means to scale it down so it looks
other means to scale it down so it looks good it will scroll little stack but you
good it will scroll little stack but you
good it will scroll little stack but you still have all your content there and
still have all your content there and
still have all your content there and then the second option which is also
then the second option which is also
then the second option which is also mobile friendly is the mobile only site
mobile friendly is the mobile only site
mobile friendly is the mobile only site which would be like the MDOT your domain
which would be like the MDOT your domain
which would be like the MDOT your domain name and it really is just a separate
name and it really is just a separate
name and it really is just a separate mobile only website but again the both
mobile only website but again the both
mobile only website but again the both mobile friendly it’s just what approach
mobile friendly it’s just what approach
mobile friendly it’s just what approach that you want to take in your market
that you want to take in your market
that you want to take in your market but I how would I make that decision
but I how would I make that decision
but I how would I make that decision which one they going um for most
which one they going um for most
which one they going um for most companies a responsive site is fine um
companies a responsive site is fine um
companies a responsive site is fine um but like I said there are instances if
but like I said there are instances if
but like I said there are instances if for instance if your site was not uh and
for instance if your site was not uh and
for instance if your site was not uh and at this point if you have a lot of money
at this point if you have a lot of money
at this point if you have a lot of money invested in your website and it’s not it
invested in your website and it’s not it
invested in your website and it’s not it can’t be converted to mobile friendly um
can’t be converted to mobile friendly um
can’t be converted to mobile friendly um then go to mobile only issue on the
then go to mobile only issue on the
then go to mobile only issue on the option and on the other hand like I said
option and on the other hand like I said
option and on the other hand like I said when we have really large websites that
when we have really large websites that
when we have really large websites that you know a good attorney or a dentist
you know a good attorney or a dentist
you know a good attorney or a dentist though I have a toothache and want to
though I have a toothache and want to
though I have a toothache and want to look up a dentist I don’t care you know
look up a dentist I don’t care you know
look up a dentist I don’t care you know I just want to make an appointment and
I just want to make an appointment and
I just want to make an appointment and you just want a short little small
you just want a short little small
you just want a short little small version of your lips like that’s branded
version of your lips like that’s branded
version of your lips like that’s branded um then a mobile only is the way to go
um then a mobile only is the way to go
um then a mobile only is the way to go and it’s a it’s a case by case basis
and it’s a it’s a case by case basis
and it’s a it’s a case by case basis it’s really what you know what your
it’s really what you know what your
it’s really what you know what your current situation is and if G I’m going
current situation is and if G I’m going
current situation is and if G I’m going to I’m going to and here’s a case in
to I’m going to and here’s a case in
to I’m going to and here’s a case in point we have a client that has a huge
point we have a client that has a huge
point we have a client that has a huge website and they’re not going they’re
website and they’re not going they’re
website and they’re not going they’re going to rebuild it in the fall and
going to rebuild it in the fall and
going to rebuild it in the fall and they’re not ready yet but because the
they’re not ready yet but because the
they’re not ready yet but because the fear of you know this whole google
fear of you know this whole google
fear of you know this whole google gettin on mobile gedan they went with a
gettin on mobile gedan they went with a
gettin on mobile gedan they went with a small mobile website so they wouldn’t
small mobile website so they wouldn’t
small mobile website so they wouldn’t lose any ranking on mobile in the fall
lose any ranking on mobile in the fall
lose any ranking on mobile in the fall when they rebuild their website it’s
when they rebuild their website it’s
when they rebuild their website it’s going to be responsible and then they’ll
going to be responsible and then they’ll
going to be responsible and then they’ll do away with the moment of the mobile on
do away with the moment of the mobile on
do away with the moment of the mobile on the burden so again it depends on what
the burden so again it depends on what
the burden so again it depends on what your circumstances are you thinking
your circumstances are you thinking
your circumstances are you thinking about how are my customers finding my
about how are my customers finding my
about how are my customers finding my website why are they coming what are
website why are they coming what are
website why are they coming what are they trying to get out of it and and
they trying to get out of it and and
they trying to get out of it and and which one makes more sense for them is
which one makes more sense for them is
which one makes more sense for them is that a good way to approach it
that a good way to approach it
that a good way to approach it absolutely absolutely you know
absolutely absolutely you know
absolutely absolutely you know restaurant is not going to necessarily
restaurant is not going to necessarily
restaurant is not going to necessarily put the entire menu and all their photos
put the entire menu and all their photos
put the entire menu and all their photos with a beautiful image gallery on a
with a beautiful image gallery on a
with a beautiful image gallery on a mobile only version they want to cut
mobile only version they want to cut
mobile only version they want to cut down to you know what are the people
down to you know what are the people
down to you know what are the people buying them you know from a mobile
buying them you know from a mobile
buying them you know from a mobile device there’s a pizza shops and you
device there’s a pizza shops and you
device there’s a pizza shops and you know most people are buying pizza nor
know most people are buying pizza nor
know most people are buying pizza nor for a hug use here knows whatever subs
for a hug use here knows whatever subs
for a hug use here knows whatever subs and they can order a lot of we’re even
and they can order a lot of we’re even
and they can order a lot of we’re even going down commerce which
going down commerce which
going down commerce which just looking by right here look if you
just looking by right here look if you
just looking by right here look if you love them they can deliver it got it and
love them they can deliver it got it and
love them they can deliver it got it and and so another question then let’s talk
and so another question then let’s talk
and so another question then let’s talk about apps because when you think mobile
about apps because when you think mobile
about apps because when you think mobile you also thing apps i got the app for my
you also thing apps i got the app for my
you also thing apps i got the app for my phone of whatever my favorite website is
phone of whatever my favorite website is
phone of whatever my favorite website is when should i consider as a business
when should i consider as a business
when should i consider as a business owner making an app versus doing a
owner making an app versus doing a
owner making an app versus doing a mobile website good a mobile website is
mobile website good a mobile website is
mobile website good a mobile website is the first step in my opinion um you
the first step in my opinion um you
the first step in my opinion um you really need to have that even
really need to have that even
really need to have that even mobile-friendly whether it’s responsive
mobile-friendly whether it’s responsive
mobile-friendly whether it’s responsive or mobile only and and that’s for client
or mobile only and and that’s for client
or mobile only and and that’s for client acquisition or the customer acquisition
acquisition or the customer acquisition
acquisition or the customer acquisition an app is really more for applying or
an app is really more for applying or
an app is really more for applying or customer retention it’s to reach out you
customer retention it’s to reach out you
customer retention it’s to reach out you can push notifications and provide them
can push notifications and provide them
can push notifications and provide them with information that again the earlier
with information that again the earlier
with information that again the earlier client verity download your app and you
client verity download your app and you
client verity download your app and you can stay in contact with them through
can stay in contact with them through
can stay in contact with them through the hour whether it’s you know the pizza
the hour whether it’s you know the pizza
the hour whether it’s you know the pizza shop down the block who’s running
shop down the block who’s running
shop down the block who’s running specials who can push out that you know
specials who can push out that you know
specials who can push out that you know the push notifications for the coupon on
the push notifications for the coupon on
the push notifications for the coupon on the app and they were pop up on your
the app and they were pop up on your
the app and they were pop up on your phone oh look you know between five and
phone oh look you know between five and
phone oh look you know between five and seven you can get fifty percent off on a
seven you can get fifty percent off on a
seven you can get fifty percent off on a pizza or two for ones or whatever I’m so
pizza or two for ones or whatever I’m so
pizza or two for ones or whatever I’m so an app is really more for bringing them
an app is really more for bringing them
an app is really more for bringing them back in once the order your customer so
back in once the order your customer so
back in once the order your customer so so I think this look until the answer
so I think this look until the answer
so I think this look until the answer your question is mobile website first
your question is mobile website first
your question is mobile website first the app comes second and apps have
the app comes second and apps have
the app comes second and apps have really come down especially standardized
really come down especially standardized
really come down especially standardized apps for your basic entrepreneur they
apps for your basic entrepreneur they
apps for your basic entrepreneur they really come down in price they’re not
really come down in price they’re not
really come down in price they’re not tens of thousands of dollars anymore
tens of thousands of dollars anymore
tens of thousands of dollars anymore there are hundreds of dollars right and
there are hundreds of dollars right and
there are hundreds of dollars right and is there other platforms for that too
is there other platforms for that too
is there other platforms for that too just like WordPress but for apps that
just like WordPress but for apps that
just like WordPress but for apps that then I can use and add my own
then I can use and add my own
then I can use and add my own information on as I want to absolutely
information on as I want to absolutely
information on as I want to absolutely okay and is that something you help
okay and is that something you help
okay and is that something you help business owners go through that process
business owners go through that process
business owners go through that process too okay we actually have a we get two
too okay we actually have a we get two
too okay we actually have a we get two types of apps one is on the platform you
types of apps one is on the platform you
types of apps one is on the platform you just mentioned and it’s really for the
just mentioned and it’s really for the
just mentioned and it’s really for the small businesses and entrepreneurs it’s
small businesses and entrepreneurs it’s
small businesses and entrepreneurs it’s a it’s custom design and we do you know
a it’s custom design and we do you know
a it’s custom design and we do you know we push it to apple and to google and
we push it to apple and to google and
we push it to apple and to google and and it’s it’s a very robust feature-rich
and it’s it’s a very robust feature-rich
and it’s it’s a very robust feature-rich type of and a half that they can go in
type of and a half that they can go in
type of and a half that they can go in and against with CMS system
and against with CMS system
and against with CMS system often features then check on the theft
often features then check on the theft
often features then check on the theft features they want or check off the ones
features they want or check off the ones
features they want or check off the ones that they don’t want and any other the
that they don’t want and any other the
that they don’t want and any other the other app development is if something
other app development is if something
other app development is if something looks a really high-end custom app like
looks a really high-end custom app like
looks a really high-end custom app like we’re doing what’s wrong come on a gross
we’re doing what’s wrong come on a gross
we’re doing what’s wrong come on a gross our wholesale right now in New York very
our wholesale right now in New York very
our wholesale right now in New York very customized different levels of users
customized different levels of users
customized different levels of users different discount levels let’s get all
different discount levels let’s get all
different discount levels let’s get all of you done and people shopping you’re
of you done and people shopping you’re
of you done and people shopping you’re buying from him placing their orders
buying from him placing their orders
buying from him placing their orders right to the app great other foot for
right to the app great other foot for
right to the app great other foot for our base the people that we’re talking
our base the people that we’re talking
our base the people that we’re talking to now the platform is basically the app
to now the platform is basically the app
to now the platform is basically the app platform lt’s the way to go just really
platform lt’s the way to go just really
platform lt’s the way to go just really true right ok cool and if you so you
true right ok cool and if you so you
true right ok cool and if you so you said ok I want to move out friendly site
said ok I want to move out friendly site
said ok I want to move out friendly site first and then app second when it makes
first and then app second when it makes
first and then app second when it makes sense so that’s great to help
sense so that’s great to help
sense so that’s great to help entrepreneurs kind of figure out what to
entrepreneurs kind of figure out what to
entrepreneurs kind of figure out what to do first uh so how do I figure out when
do first uh so how do I figure out when
do first uh so how do I figure out when it makes sense to go for the app um you
it makes sense to go for the app um you
it makes sense to go for the app um you may never even have ok um no that’s not
may never even have ok um no that’s not
may never even have ok um no that’s not you know it’s one of those it’s one of
you know it’s one of those it’s one of
you know it’s one of those it’s one of the tools that are in your arsenal for
the tools that are in your arsenal for
the tools that are in your arsenal for mobile marketing people do them right
mobile marketing people do them right
mobile marketing people do them right away people come to me and want the app
away people come to me and want the app
away people come to me and want the app and your website is not mobile friendly
and your website is not mobile friendly
and your website is not mobile friendly and I’ll go back and so now let’s do
and I’ll go back and so now let’s do
and I’ll go back and so now let’s do this first let’s do step one first
this first let’s do step one first
this first let’s do step one first because you really looking for new
because you really looking for new
because you really looking for new customers people have the impression
customers people have the impression
customers people have the impression that the mobile app is going to get them
that the mobile app is going to get them
that the mobile app is going to get them more customers and in fact it really is
more customers and in fact it really is
more customers and in fact it really is best at at at retention and bringing
best at at at retention and bringing
best at at at retention and bringing them back in the door over and over
them back in the door over and over
them back in the door over and over again and professional support customer
again and professional support customer
again and professional support customer service is I’m going to be too awful lot
service is I’m going to be too awful lot
service is I’m going to be too awful lot so are their key things I should look
so are their key things I should look
so are their key things I should look for as a business owner or key metrics
for as a business owner or key metrics
for as a business owner or key metrics that you look at when you’re giving
that you look at when you’re giving
that you look at when you’re giving advice to entrepreneurs as to when it
advice to entrepreneurs as to when it
advice to entrepreneurs as to when it would make sense to go and do that
would make sense to go and do that
would make sense to go and do that strategy for a nap um it really is no I
strategy for a nap um it really is no I
strategy for a nap um it really is no I don’t have any key metrics for that
don’t have any key metrics for that
don’t have any key metrics for that other than you know they’ll come to
other than you know they’ll come to
other than you know they’ll come to Washington say you know what and like a
Washington say you know what and like a
Washington say you know what and like a nap because you know i’d like to be able
nap because you know i’d like to be able
nap because you know i’d like to be able to push out coupons i’m tired of
to push out coupons i’m tired of
to push out coupons i’m tired of printing coupons i’m tired of the cost
printing coupons i’m tired of the cost
printing coupons i’m tired of the cost of printing again a restaurant or a
of printing again a restaurant or a
of printing again a restaurant or a pizza shop I’d like to be able to ask my
pizza shop I’d like to be able to ask my
pizza shop I’d like to be able to ask my customers that when they walk in the
customers that when they walk in the
customers that when they walk in the door either for their from their cell
door either for their from their cell
door either for their from their cell phones like a new text messaging because
phones like a new text messaging because
phones like a new text messaging because that’s the other component
that’s the other component
that’s the other component of a mobile marketing come and grab
of a mobile marketing come and grab
of a mobile marketing come and grab their their cell phones and say hey you
their their cell phones and say hey you
their their cell phones and say hey you know give us your cell phone number and
know give us your cell phone number and
know give us your cell phone number and we’ll send you coupons on a weekly basis
we’ll send you coupons on a weekly basis
we’ll send you coupons on a weekly basis or the app which is the same thing
or the app which is the same thing
or the app which is the same thing download our happen and we’ll send you
download our happen and we’ll send you
download our happen and we’ll send you coupons and come here in look so again I
coupons and come here in look so again I
coupons and come here in look so again I guess it’s look at the experience with
guess it’s look at the experience with
guess it’s look at the experience with the customer and would they need these
the customer and would they need these
the customer and would they need these features to better interact with your
features to better interact with your
features to better interact with your brand is there is there a desire there
brand is there is there a desire there
brand is there is there a desire there and make something that’s going to
and make something that’s going to
and make something that’s going to really help them but also help business
really help them but also help business
really help them but also help business right exactly yeah but not everybody you
right exactly yeah but not everybody you
right exactly yeah but not everybody you know whatever he wants to do that
know whatever he wants to do that
know whatever he wants to do that there’s some there are some people out
there’s some there are some people out
there’s some there are some people out there like know some business offers are
there like know some business offers are
there like know some business offers are just not interested in an appt sir SMS
just not interested in an appt sir SMS
just not interested in an appt sir SMS text messaging anything you think you’re
text messaging anything you think you’re
text messaging anything you think you’re missing that you know bring them back in
missing that you know bring them back in
missing that you know bring them back in the door you know they’re still so used
the door you know they’re still so used
the door you know they’re still so used to doing the print view yeah right it’s
to doing the print view yeah right it’s
to doing the print view yeah right it’s not nearly as effective right right they
not nearly as effective right right they
not nearly as effective right right they have to get over that hurdle and as you
have to get over that hurdle and as you
have to get over that hurdle and as you said right i mean we all do some we
said right i mean we all do some we
said right i mean we all do some we talked about this there are some
talked about this there are some
talked about this there are some entrepreneurs and some small business
entrepreneurs and some small business
entrepreneurs and some small business owners that just have not gotten all
owners that just have not gotten all
owners that just have not gotten all really oh I don’t care about mobile but
really oh I don’t care about mobile but
really oh I don’t care about mobile but right the low numbers are really a
right the low numbers are really a
right the low numbers are really a staggering I mean you know people are
staggering I mean you know people are
staggering I mean you know people are looking locally and and acting on that
looking locally and and acting on that
looking locally and and acting on that they’re not sitting there just looking
they’re not sitting there just looking
they’re not sitting there just looking for information to think about their
for information to think about their
for information to think about their there they’re ready to buy in essence
there they’re ready to buy in essence
there they’re ready to buy in essence yeah and you’re losing those customers
yeah and you’re losing those customers
yeah and you’re losing those customers you’re losing it to somebody else who is
you’re losing it to somebody else who is
you’re losing it to somebody else who is mobile optimized you know who is out
mobile optimized you know who is out
mobile optimized you know who is out there on a little yeah cool let story
there on a little yeah cool let story
there on a little yeah cool let story yeah can you talk about the shopping
yeah can you talk about the shopping
yeah can you talk about the shopping experience for visitor and how mobile
experience for visitor and how mobile
experience for visitor and how mobile will impact that arm more and more
will impact that arm more and more
will impact that arm more and more people are using their mobile device you
people are using their mobile device you
people are using their mobile device you see it all the time when the stores are
see it all the time when the stores are
see it all the time when the stores are actually looking and comparing their
actually looking and comparing their
actually looking and comparing their price comparisons on their phone they’re
price comparisons on their phone they’re
price comparisons on their phone they’re looking for product information so yeah
looking for product information so yeah
looking for product information so yeah all those things you know they’re
all those things you know they’re
all those things you know they’re looking for store locations you know
looking for store locations you know
looking for store locations you know then I want to go to macys lose the
then I want to go to macys lose the
then I want to go to macys lose the closest mesas and it will again if
closest mesas and it will again if
closest mesas and it will again if Macy’s is doing their job and they’ve
Macy’s is doing their job and they’ve
Macy’s is doing their job and they’ve collected even Europe your cell phone
collected even Europe your cell phone
collected even Europe your cell phone number or downloading their
number or downloading their
number or downloading their out there pushing information to the
out there pushing information to the
out there pushing information to the pushing will the coupons in the sales
pushing will the coupons in the sales
pushing will the coupons in the sales and get them in the door kind of thing
and get them in the door kind of thing
and get them in the door kind of thing so all those things impact some openness
so all those things impact some openness
so all those things impact some openness is over because you know if if they’re
is over because you know if if they’re
is over because you know if if they’re not because people are looking people
not because people are looking people
not because people are looking people are looking for you know the price
are looking for you know the price
are looking for you know the price comparisons and looking for products are
comparisons and looking for products are
comparisons and looking for products are there some industries that it makes it’s
there some industries that it makes it’s
there some industries that it makes it’s just like to me anything that’s local
just like to me anything that’s local
just like to me anything that’s local any local business it’s just a
any local business it’s just a
any local business it’s just a no-brainer that you have to you have to
no-brainer that you have to you have to
no-brainer that you have to you have to be mobile because people are it’s so
be mobile because people are it’s so
be mobile because people are it’s so location-based if you’re a restaurant or
location-based if you’re a restaurant or
location-based if you’re a restaurant or a dance school or even a lawyer or any
a dance school or even a lawyer or any
a dance school or even a lawyer or any any any business that does local
any any business that does local
any any business that does local business it just makes sense to have an
business it just makes sense to have an
business it just makes sense to have an app or mobile website does it are there
app or mobile website does it are there
app or mobile website does it are there some businesses that I’m thinking other
some businesses that I’m thinking other
some businesses that I’m thinking other other kind of if you’re a publication if
other kind of if you’re a publication if
other kind of if you’re a publication if you’re not local if you don’t care your
you’re not local if you don’t care your
you’re not local if you don’t care your clients come from can you talk to those
clients come from can you talk to those
clients come from can you talk to those guys who may be saying ah you know I’m
guys who may be saying ah you know I’m
guys who may be saying ah you know I’m not a local business so I don’t need to
not a local business so I don’t need to
not a local business so I don’t need to have a mobile-friendly website
have a mobile-friendly website
have a mobile-friendly website everybody’s local this bottom line if
everybody’s local this bottom line if
everybody’s local this bottom line if you’re searching on your phone Google
you’re searching on your phone Google
you’re searching on your phone Google knows where you are um think your geo
knows where you are um think your geo
knows where you are um think your geo targeting you and no matter what size
targeting you and no matter what size
targeting you and no matter what size business you are if somebody’s looking
business you are if somebody’s looking
business you are if somebody’s looking longer mobile device for you gotta be
longer mobile device for you gotta be
longer mobile device for you gotta be their units the bottom on and and today
their units the bottom on and and today
their units the bottom on and and today even in even in no organic SEO not
even in even in no organic SEO not
even in even in no organic SEO not necessarily mobile a local search on you
necessarily mobile a local search on you
necessarily mobile a local search on you still have that you still have to
still have that you still have to
still have that you still have to address your local local businesses and
address your local local businesses and
address your local local businesses and again that’s that’s part of the
again that’s that’s part of the
again that’s that’s part of the transition you know a lot of those large
transition you know a lot of those large
transition you know a lot of those large businesses or franchises so they have
businesses or franchises so they have
businesses or franchises so they have local presences anywhere but again it’s
local presences anywhere but again it’s
local presences anywhere but again it’s it’s everybody has to be mobile or if
it’s everybody has to be mobile or if
it’s everybody has to be mobile or if there’s no excuse not to be okay putting
there’s no excuse not to be okay putting
there’s no excuse not to be okay putting his foot down in the sand because local
his foot down in the sand because local
his foot down in the sand because local I like it I like it it’s important it
I like it I like it it’s important it
I like it I like it it’s important it doesn’t make sense not today I mean the
doesn’t make sense not today I mean the
doesn’t make sense not today I mean the markets growing over like you said it’s
markets growing over like you said it’s
markets growing over like you said it’s it’s not shrinking but that way you more
it’s not shrinking but that way you more
it’s not shrinking but that way you more more people are getting smart phones and
more people are getting smart phones and
more people are getting smart phones and smartphones are getting better and
smartphones are getting better and
smartphones are getting better and they’re getting cheaper the rate you’re
they’re getting cheaper the rate you’re
they’re getting cheaper the rate you’re going down you know unless you’re
going down you know unless you’re
going down you know unless you’re addressing an audience that’s you know
addressing an audience that’s you know
addressing an audience that’s you know over 80 years
over 80 years
over 80 years I’m not denigrating anybody over 80
I’m not denigrating anybody over 80
I’m not denigrating anybody over 80 years old I’m just saying I let you know
years old I’m just saying I let you know
years old I’m just saying I let you know those are the people that may not be
those are the people that may not be
those are the people that may not be using their smartphone frankly I know a
using their smartphone frankly I know a
using their smartphone frankly I know a lot of 80 plus your holes that use a
lot of 80 plus your holes that use a
lot of 80 plus your holes that use a smartphone all the time yeah so the less
smartphone all the time yeah so the less
smartphone all the time yeah so the less you know your audience your demographics
you know your audience your demographics
you know your audience your demographics goes from you know teenagers all the way
goes from you know teenagers all the way
goes from you know teenagers all the way up so it depends on your market is but
up so it depends on your market is but
up so it depends on your market is but they’re all using you know your
they’re all using you know your
they’re all using you know your smartphone at some level awesome so two
smartphone at some level awesome so two
smartphone at some level awesome so two to close things up can you share some of
to close things up can you share some of
to close things up can you share some of your tips and what the essentials are
your tips and what the essentials are
your tips and what the essentials are you know taking all this conversation
you know taking all this conversation
you know taking all this conversation drilling it down what are the mobile
drilling it down what are the mobile
drilling it down what are the mobile marketing essentials that I need to know
marketing essentials that I need to know
marketing essentials that I need to know as a business owner all you need to be
as a business owner all you need to be
as a business owner all you need to be will need to be mobile responsive design
will need to be mobile responsive design
will need to be mobile responsive design or mobile only design work we want to
or mobile only design work we want to
or mobile only design work we want to talk much about the reverse response and
talk much about the reverse response and
talk much about the reverse response and we’re the Lobeck first which is
we’re the Lobeck first which is
we’re the Lobeck first which is basically taking a website designing it
basically taking a website designing it
basically taking a website designing it in your opposite Laurence that our
in your opposite Laurence that our
in your opposite Laurence that our desktop and bringing it down you do it
desktop and bringing it down you do it
desktop and bringing it down you do it for the mobile and bring it up arm if
for the mobile and bring it up arm if
for the mobile and bring it up arm if you’re a retailer we can prepare for
you’re a retailer we can prepare for
you’re a retailer we can prepare for mobile payments and you know the NFC and
mobile payments and you know the NFC and
mobile payments and you know the NFC and then the proximity stuff is all you know
then the proximity stuff is all you know
then the proximity stuff is all you know here Apple pay all that stuff you know
here Apple pay all that stuff you know
here Apple pay all that stuff you know you need to be need to be able to handle
you need to be need to be able to handle
you need to be need to be able to handle that um and I think if you’re again if
that um and I think if you’re again if
that um and I think if you’re again if your store a small score on a small shop
your store a small score on a small shop
your store a small score on a small shop um you need to be involved with you need
um you need to be involved with you need
um you need to be involved with you need to have in store notifications and you
to have in store notifications and you
to have in store notifications and you be able to push it out you know again
be able to push it out you know again
be able to push it out you know again it’s near feel it’s you know the NFC
it’s near feel it’s you know the NFC
it’s near feel it’s you know the NFC stuff Wi-Fi um you can do a lot of
stuff Wi-Fi um you can do a lot of
stuff Wi-Fi um you can do a lot of marketing with Wi-Fi the offering free
marketing with Wi-Fi the offering free
marketing with Wi-Fi the offering free Wi-Fi in pushing out the people hook up
Wi-Fi in pushing out the people hook up
Wi-Fi in pushing out the people hook up you can cash out the coupons right there
you can cash out the coupons right there
you can cash out the coupons right there oh you don’t you just pour coffee thank
oh you don’t you just pour coffee thank
oh you don’t you just pour coffee thank you hey how about a dollar you know
you hey how about a dollar you know
you hey how about a dollar you know there’s lots of retailers doing that
there’s lots of retailers doing that
there’s lots of retailers doing that especially the big chains are always
especially the big chains are always
especially the big chains are always great because they started they start
great because they started they start
great because they started they start the trends and then the little guy says
the trends and then the little guy says
the trends and then the little guy says I have to do that too and by the time
I have to do that too and by the time
I have to do that too and by the time that gets to the little man little guy
that gets to the little man little guy
that gets to the little man little guy says yeah I need to do that to the price
says yeah I need to do that to the price
says yeah I need to do that to the price books are coming way down and it doesn’t
books are coming way down and it doesn’t
books are coming way down and it doesn’t cost as much the country limpid as it
cost as much the country limpid as it
cost as much the country limpid as it would if you were starting out you can
would if you were starting out you can
would if you were starting out you can try the shutter um cuz I 60 okay it’s
try the shutter um cuz I 60 okay it’s
try the shutter um cuz I 60 okay it’s never been easier right it’s never been
never been easier right it’s never been
never been easier right it’s never been easier it’s never been cheaper to get
easier it’s never been cheaper to get
easier it’s never been cheaper to get your your site mobile friendly mobile
your your site mobile friendly mobile
your your site mobile friendly mobile responsive and
responsive and
responsive and and uh not much excuses anymore now
and uh not much excuses anymore now
and uh not much excuses anymore now right well not really and I think you
right well not really and I think you
right well not really and I think you know again we talked a little bit about
know again we talked a little bit about
know again we talked a little bit about emails I think any time you send out an
emails I think any time you send out an
emails I think any time you send out an email it needs to be mobile phone day
email it needs to be mobile phone day
email it needs to be mobile phone day because there’s so many people that are
because there’s so many people that are
because there’s so many people that are opening up their emails and a lot of
opening up their emails and a lot of
opening up their emails and a lot of people i know people don’t even have
people i know people don’t even have
people i know people don’t even have desktops or laptops have their tablet
desktops or laptops have their tablet
desktops or laptops have their tablet where they have their you know cell
where they have their you know cell
where they have their you know cell phone of a smartphone nets heading
phone of a smartphone nets heading
phone of a smartphone nets heading that’s how they run their life they
that’s how they run their life they
that’s how they run their life they don’t even have a desktop yeah laptops
don’t even have a desktop yeah laptops
don’t even have a desktop yeah laptops um and I think everything is you know
um and I think everything is you know
um and I think everything is you know for a small business owner those retail
for a small business owner those retail
for a small business owner those retail shops have to have loyalty programs
shops have to have loyalty programs
shops have to have loyalty programs mobile royalty programs and get away
mobile royalty programs and get away
mobile royalty programs and get away from printing you know stop sending out
from printing you know stop sending out
from printing you know stop sending out there you know they put them to mail
there you know they put them to mail
there you know they put them to mail service ever business but everything’s
service ever business but everything’s
service ever business but everything’s digital yeah I mean that could be an
digital yeah I mean that could be an
digital yeah I mean that could be an easy test is hey take take a percentage
easy test is hey take take a percentage
easy test is hey take take a percentage of your print advertising spend away and
of your print advertising spend away and
of your print advertising spend away and try it on mobile and see the results
try it on mobile and see the results
try it on mobile and see the results well that’s that’s that’s one way to
well that’s that’s that’s one way to
well that’s that’s that’s one way to transition to also remember that your
transition to also remember that your
transition to also remember that your costs recover gonna go way down to it I
costs recover gonna go way down to it I
costs recover gonna go way down to it I mean the only things thing to lose going
mean the only things thing to lose going
mean the only things thing to lose going to be less expensively than the whole
to be less expensively than the whole
to be less expensively than the whole offense area and more meet you know if
offense area and more meet you know if
offense area and more meet you know if you print your coupons and print 10,000
you print your coupons and print 10,000
you print your coupons and print 10,000 coupons and you decide if there’s an
coupons and you decide if there’s an
coupons and you decide if there’s an error where you decide that you know
error where you decide that you know
error where you decide that you know change your offer you kind of stuck with
change your offer you kind of stuck with
change your offer you kind of stuck with you get to you with 10,000 we’re going
you get to you with 10,000 we’re going
you get to you with 10,000 we’re going to thread the digital coupons you can
to thread the digital coupons you can
to thread the digital coupons you can change on the fly right so we could be
change on the fly right so we could be
change on the fly right so we could be testing testing this huge coupon works
testing testing this huge coupon works
testing testing this huge coupon works the best right really or they offer
the best right really or they offer
the best right really or they offer itself so yeah in the digital world is a
itself so yeah in the digital world is a
itself so yeah in the digital world is a much more complex to be repeated I love
much more complex to be repeated I love
much more complex to be repeated I love it ed thank you so much for spending
it ed thank you so much for spending
it ed thank you so much for spending time with us today for people who want
time with us today for people who want
time with us today for people who want to learn more about you and your
to learn more about you and your
to learn more about you and your services where can they go on our main
services where can they go on our main
services where can they go on our main site is business creator plus calm and
site is business creator plus calm and
site is business creator plus calm and our mobile marketing side is smartest
our mobile marketing side is smartest
our mobile marketing side is smartest mobile marketing com great i’ll just
mobile marketing com great i’ll just
mobile marketing com great i’ll just write it down to i’ll leave it in the
write it down to i’ll leave it in the
write it down to i’ll leave it in the show notes so if everybody watching you
show notes so if everybody watching you
show notes so if everybody watching you can click in the description and check
can click in the description and check
can click in the description and check out those sites ad thanks again so much
out those sites ad thanks again so much
out those sites ad thanks again so much for sharing your wisdom and i really
for sharing your wisdom and i really
for sharing your wisdom and i really appreciate it
appreciate it
appreciate it okay thank you for having me on all
okay thank you for having me on all
okay thank you for having me on all right take care oh I
”
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