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“STOP Imagining and START DOING!” – John Paul DeJoria – Top 10 Rules


always make sure that your product or

always make sure that your product or your service is of the highest quality

your service is of the highest quality

your service is of the highest quality you could ever make it because you do

you could ever make it because you do

you could ever make it because you do not want to be you do not want to be in

not want to be you do not want to be in

not want to be you do not want to be in the selling business successful people

the selling business successful people

the selling business successful people do all the things that unsuccessful

do all the things that unsuccessful

do all the things that unsuccessful people don’t want to do if I had email I

people don’t want to do if I had email I

people don’t want to do if I had email I would be inundated I choose not to have

would be inundated I choose not to have

would be inundated I choose not to have email or ever turn a computer on need

email or ever turn a computer on need

email or ever turn a computer on need motivation watch a top 10 of belief

motivation watch a top 10 of belief

motivation watch a top 10 of belief nation what’s up at 7 my one word is

nation what’s up at 7 my one word is

nation what’s up at 7 my one word is believe and I believe in you I believe

believe and I believe in you I believe

believe and I believe in you I believe you have an amazing gift inside you that

you have an amazing gift inside you that

you have an amazing gift inside you that I want to see explode out onto the world

I want to see explode out onto the world

I want to see explode out onto the world so let’s get your motivation to attend

so let’s get your motivation to attend

so let’s get your motivation to attend and get you believing in you grab a

and get you believing in you grab a

and get you believing in you grab a snack and chew in today’s lessons from a

snack and chew in today’s lessons from a

snack and chew in today’s lessons from a man who went from selling newspapers and

man who went from selling newspapers and

man who went from selling newspapers and Christmas cards at age 9 just to support

Christmas cards at age 9 just to support

Christmas cards at age 9 just to support his family and being told by his

his family and being told by his

his family and being told by his teachers that he would never succeed at

teachers that he would never succeed at

teachers that he would never succeed at anything in life to becoming a self-made

anything in life to becoming a self-made

anything in life to becoming a self-made billionaire and philanthropist he’s John

billionaire and philanthropist he’s John

billionaire and philanthropist he’s John Paul DeJoria

Paul DeJoria

Paul DeJoria and here’s my take on his top 10 rules

and here’s my take on his top 10 rules

and here’s my take on his top 10 rules success vol 2 enjoy

alright let’s kick it off with rule

alright let’s kick it off with rule number one be prepared for rejection the

number one be prepared for rejection the

number one be prepared for rejection the best advice I could give is number one

best advice I could give is number one

best advice I could give is number one be prepared for a lot of rejection if

be prepared for a lot of rejection if

be prepared for a lot of rejection if you’re ready for rejection of people say

you’re ready for rejection of people say

you’re ready for rejection of people say no I don’t want it no it’s not gonna

no I don’t want it no it’s not gonna

no I don’t want it no it’s not gonna work no this is crazy whatever if you’re

work no this is crazy whatever if you’re

work no this is crazy whatever if you’re prepared for it it’s not gonna let you

prepared for it it’s not gonna let you

prepared for it it’s not gonna let you down

down

down learn from your failures I had a lot of

learn from your failures I had a lot of

learn from your failures I had a lot of failures along the way even with my

failures along the way even with my

failures along the way even with my patron and Paul Mitchell but we learn

patron and Paul Mitchell but we learn

patron and Paul Mitchell but we learn from those things then we get a lot

from those things then we get a lot

from those things then we get a lot better rule number 2 my personal

better rule number 2 my personal

better rule number 2 my personal favorite be in the reorder business any

favorite be in the reorder business any

favorite be in the reorder business any business you’re in whether it’s a

business you’re in whether it’s a

business you’re in whether it’s a service or whether it’s a product or

service or whether it’s a product or

service or whether it’s a product or anybody you work with that has a product

anybody you work with that has a product

anybody you work with that has a product or a service always make sure that your

or a service always make sure that your

or a service always make sure that your product or your service

product or your service

product or your service is of the highest quality you could ever

is of the highest quality you could ever

is of the highest quality you could ever make it because you do not want to be

make it because you do not want to be

make it because you do not want to be you do not want to be in the selling

you do not want to be in the selling

you do not want to be in the selling business you want to be in the reorder

business you want to be in the reorder

business you want to be in the reorder business granted you’ve got to tell

business granted you’ve got to tell

business granted you’ve got to tell somebody what your idea is and you learn

somebody what your idea is and you learn

somebody what your idea is and you learn how it’s going to cure something they

how it’s going to cure something they

how it’s going to cure something they may need but the quality has to be so

may need but the quality has to be so

may need but the quality has to be so good that after that they want to

good that after that they want to

good that after that they want to reorder it or if it’s a one-time item

reorder it or if it’s a one-time item

reorder it or if it’s a one-time item tell friends about it and if people

tell friends about it and if people

tell friends about it and if people think and whatever they’re doing in life

think and whatever they’re doing in life

think and whatever they’re doing in life in the reorder business whether it’s

in the reorder business whether it’s

in the reorder business whether it’s with a personal relationship whatever

with a personal relationship whatever

with a personal relationship whatever you see right now

you see right now

you see right now your to see again and again and again

your to see again and again and again

your to see again and again and again it’s going to enhance they’ll be ups and

it’s going to enhance they’ll be ups and

it’s going to enhance they’ll be ups and downs here’s my product it’s so darn

downs here’s my product it’s so darn

downs here’s my product it’s so darn good you’re going to use it

good you’re going to use it

good you’re going to use it we started Paul Mitchell we have no

we started Paul Mitchell we have no

we started Paul Mitchell we have no money but we knew our product was so

money but we knew our product was so

money but we knew our product was so darn good that we got enhance of enough

darn good that we got enhance of enough

darn good that we got enhance of enough people they’re gonna be reordering it

people they’re gonna be reordering it

people they’re gonna be reordering it because it was that quality service the

because it was that quality service the

because it was that quality service the same way rule number three go the extra

same way rule number three go the extra

same way rule number three go the extra mile

successful people do all the things that

successful people do all the things that unsuccessful people don’t want to do and

unsuccessful people don’t want to do and

unsuccessful people don’t want to do and if you have to work Saturdays and

if you have to work Saturdays and

if you have to work Saturdays and Sundays or later night or get up early

Sundays or later night or get up early

Sundays or later night or get up early in the morning just do it when I started

in the morning just do it when I started

in the morning just do it when I started John Paul Mitchell Systems there are few

John Paul Mitchell Systems there are few

John Paul Mitchell Systems there are few hundred bucks in my pocket I should live

hundred bucks in my pocket I should live

hundred bucks in my pocket I should live in my car for the first couple of weeks

in my car for the first couple of weeks

in my car for the first couple of weeks and that $700 went a long long way rule

and that $700 went a long long way rule

and that $700 went a long long way rule number four be a hard worker

number four be a hard worker

number four be a hard worker I worked most of my life in high school

I worked most of my life in high school

I worked most of my life in high school there was Stewart’s cleaners after

there was Stewart’s cleaners after

there was Stewart’s cleaners after school would go there I would put the

school would go there I would put the

school would go there I would put the drape on the hanger the sleeve on the

drape on the hanger the sleeve on the

drape on the hanger the sleeve on the hanger and the janitor of all the

hanger and the janitor of all the

hanger and the janitor of all the cleaners clean everything up I worked

cleaners clean everything up I worked

cleaners clean everything up I worked for $1 in a quarter an hour

for $1 in a quarter an hour

for $1 in a quarter an hour the only reason was a dollar and a

the only reason was a dollar and a

the only reason was a dollar and a quarter in hours because the steward had

quarter in hours because the steward had

quarter in hours because the steward had to pay that it was required by law or

to pay that it was required by law or

to pay that it was required by law or he’d be giving me 50 cents an hour it

he’d be giving me 50 cents an hour it

he’d be giving me 50 cents an hour it was a very tight very tight wad guy so I

was a very tight very tight wad guy so I

was a very tight very tight wad guy so I came in one day after school and he says

came in one day after school and he says

came in one day after school and he says to me to go to work he says Johnny come

to me to go to work he says Johnny come

to me to go to work he says Johnny come here want to talk to us okay taja stirry

here want to talk to us okay taja stirry

here want to talk to us okay taja stirry says Johnny I was upstairs yesterday and

says Johnny I was upstairs yesterday and

says Johnny I was upstairs yesterday and I napped after I finished working I was

I napped after I finished working I was

I napped after I finished working I was tired and I dropped my watch on the

tired and I dropped my watch on the

tired and I dropped my watch on the floor I put on the tape went on the

floor I put on the tape went on the

floor I put on the tape went on the floor and went down I picked it up and I

floor and went down I picked it up and I

floor and went down I picked it up and I noticed under the cot I was lying on

noticed under the cot I was lying on

noticed under the cot I was lying on there was no dust

there was no dust

there was no dust I moved the cot there was no dust I

I moved the cot there was no dust I

I moved the cot there was no dust I looked behind the filing cabinets there

looked behind the filing cabinets there

looked behind the filing cabinets there was no dust or whatsoever zero dust you

was no dust or whatsoever zero dust you

was no dust or whatsoever zero dust you really are a great janitor I said it’s

really are a great janitor I said it’s

really are a great janitor I said it’s my job to do what I do when I do it not

my job to do what I do when I do it not

my job to do what I do when I do it not when someone else is looking tie this

when someone else is looking tie this

when someone else is looking tie this guy in the world gave me a 25 cent raise

guy in the world gave me a 25 cent raise

guy in the world gave me a 25 cent raise two dollar fifty where I went to high

two dollar fifty where I went to high

two dollar fifty where I went to high school a highest-paid kid and maybe a

school a highest-paid kid and maybe a

school a highest-paid kid and maybe a dolphin the neighborhood we have a lot

dolphin the neighborhood we have a lot

dolphin the neighborhood we have a lot of a in those days what it was was if

of a in those days what it was was if

of a in those days what it was was if people if humans can’t imagine doing

people if humans can’t imagine doing

people if humans can’t imagine doing what you have to do when nobody is

what you have to do when nobody is

what you have to do when nobody is watching you your doings if someone is

watching you your doings if someone is

watching you your doings if someone is right there watching you and in your

right there watching you and in your

right there watching you and in your free time you’re not trying to elongate

free time you’re not trying to elongate

free time you’re not trying to elongate something you’re doing what you should

something you’re doing what you should

something you’re doing what you should do without people watching you do it

do without people watching you do it

do without people watching you do it rule number five be positive so of all

rule number five be positive so of all

rule number five be positive so of all the things in the world that you could

the things in the world that you could

the things in the world that you could say are like the secrets that being

say are like the secrets that being

say are like the secrets that being positive

positive

positive one of the main things that people need

one of the main things that people need

one of the main things that people need to do how did you happen on that in life

to do how did you happen on that in life

to do how did you happen on that in life whether it’s personal or people around

whether it’s personal or people around

whether it’s personal or people around me when you see people that are positive

me when you see people that are positive

me when you see people that are positive that look at something good and

that look at something good and

that look at something good and something bad that took place they move

something bad that took place they move

something bad that took place they move along in life faster they’re veteran and

along in life faster they’re veteran and

along in life faster they’re veteran and people want to be around these people I

people want to be around these people I

people want to be around these people I mean too often people gossip the one

mean too often people gossip the one

mean too often people gossip the one gossip person wants to be around the

gossip person wants to be around the

gossip person wants to be around the other person that gossips but they don’t

other person that gossips but they don’t

other person that gossips but they don’t realize when you gossip you’re saying

realize when you gossip you’re saying

realize when you gossip you’re saying something heard about somebody else

something heard about somebody else

something heard about somebody else you’re telling everybody what if part of

you’re telling everybody what if part of

you’re telling everybody what if part of it was wrong you to go out and tell

it was wrong you to go out and tell

it was wrong you to go out and tell every person you told this oh I’m sorry

every person you told this oh I’m sorry

every person you told this oh I’m sorry it was wrong tell everybody you told

it was wrong tell everybody you told

it was wrong tell everybody you told it’s not going to happen so it seems you

it’s not going to happen so it seems you

it’s not going to happen so it seems you learn about don’t gossip don’t belittle

learn about don’t gossip don’t belittle

learn about don’t gossip don’t belittle people if you don’t have to god please

people if you don’t have to god please

people if you don’t have to god please don’t try and look at the positive angle

don’t try and look at the positive angle

don’t try and look at the positive angle what good could come out of something

what good could come out of something

what good could come out of something and that possum nests is gonna make you

and that possum nests is gonna make you

and that possum nests is gonna make you live longer happier and wake up in the

live longer happier and wake up in the

live longer happier and wake up in the morning happy not oh my god I gotta go

morning happy not oh my god I gotta go

morning happy not oh my god I gotta go to work I can’t wait til I get home I

to work I can’t wait til I get home I

to work I can’t wait til I get home I want to retire because people are not

want to retire because people are not

want to retire because people are not positive they were not happy and what

positive they were not happy and what

positive they were not happy and what happens they retire they hate their job

happens they retire they hate their job

happens they retire they hate their job they retire three or four years later

they retire three or four years later

they retire three or four years later their debts they have nothing to do that

their debts they have nothing to do that

their debts they have nothing to do that positive attitude be around positive

positive attitude be around positive

positive attitude be around positive people encourage positiveness if you

people encourage positiveness if you

people encourage positiveness if you find yourself walking around just

find yourself walking around just

find yourself walking around just complaining all the time around people

complaining all the time around people

complaining all the time around people that complain a lot

that complain a lot

that complain a lot man move or just try and do something

man move or just try and do something

man move or just try and do something different change your life being

different change your life being

different change your life being positive and a positive attitude is find

positive and a positive attitude is find

positive and a positive attitude is find something positive and something bad

something positive and something bad

something positive and something bad makes you look for solutions when I was

makes you look for solutions when I was

makes you look for solutions when I was down and out okay who all pop bottles

down and out okay who all pop bottles

down and out okay who all pop bottles let’s get the pop bottles cash em in

let’s get the pop bottles cash em in

let’s get the pop bottles cash em in rule number six just be it’s all in the

rule number six just be it’s all in the

rule number six just be it’s all in the mindset when you get up in the morning

mindset when you get up in the morning

mindset when you get up in the morning you do what you normally do I would

you do what you normally do I would

you do what you normally do I would eventually say a lot of you here

eventually say a lot of you here

eventually say a lot of you here probably turn on your cellphone’s your

probably turn on your cellphone’s your

probably turn on your cellphone’s your computers and what’s the latest email

computers and what’s the latest email

computers and what’s the latest email what’s the latest text that comes in you

what’s the latest text that comes in you

what’s the latest text that comes in you start your day off like that

start your day off like that

start your day off like that that’s your mindset try this get up in

that’s your mindset try this get up in

that’s your mindset try this get up in the morning do whatever you have to do

the morning do whatever you have to do

the morning do whatever you have to do don’t turn the computer on don’t turn

don’t turn the computer on don’t turn

don’t turn the computer on don’t turn the TV on go right back to bed again

the TV on go right back to bed again

the TV on go right back to bed again either lay there or sit there and just

either lay there or sit there and just

either lay there or sit there and just bring the universe

bring the universe

bring the universe to you here’s how you do it you just be

to you here’s how you do it you just be

to you here’s how you do it you just be it’s virtually impossible when you first

it’s virtually impossible when you first

it’s virtually impossible when you first do it

do it

do it because the thousand thoughts come

because the thousand thoughts come

because the thousand thoughts come through your head were human beings so

through your head were human beings so

through your head were human beings so what you do is your city in bed look at

what you do is your city in bed look at

what you do is your city in bed look at the wall look at the off TV set look at

the wall look at the off TV set look at

the wall look at the off TV set look at the ceiling look at the door look at

the ceiling look at the door look at

the ceiling look at the door look at something in the room to get your

something in the room to get your

something in the room to get your attention and just look at it and just

attention and just look at it and just

attention and just look at it and just be for a couple of minutes not 10

be for a couple of minutes not 10

be for a couple of minutes not 10 minutes not 20 minutes not two days just

minutes not 20 minutes not two days just

minutes not 20 minutes not two days just be when your mind wanders find another

be when your mind wanders find another

be when your mind wanders find another spot in the room to look at so you’re

spot in the room to look at so you’re

spot in the room to look at so you’re back in present time even for a couple

back in present time even for a couple

back in present time even for a couple of minutes now go about your day don’t

of minutes now go about your day don’t

of minutes now go about your day don’t think about what you’re gonna do for

think about what you’re gonna do for

think about what you’re gonna do for that split few minutes

that split few minutes

that split few minutes you’re now becoming part of a universe

you’re now becoming part of a universe

you’re now becoming part of a universe which is also part of global thinking

which is also part of global thinking

which is also part of global thinking rule number seven pay attention to the

rule number seven pay attention to the

rule number seven pay attention to the vital few if I had email I would be

vital few if I had email I would be

vital few if I had email I would be inundated I choose not to have email or

inundated I choose not to have email or

inundated I choose not to have email or ever turn a computer on now all my

ever turn a computer on now all my

ever turn a computer on now all my companies are state of the art

companies are state of the art

companies are state of the art technologically advanced if I want

technologically advanced if I want

technologically advanced if I want something printed out it’s printed out

something printed out it’s printed out

something printed out it’s printed out for me

for me

for me but I do this out of choice I’d rather

but I do this out of choice I’d rather

but I do this out of choice I’d rather make a phone call to you or write you a

make a phone call to you or write you a

make a phone call to you or write you a letter and communicate the way you

letter and communicate the way you

letter and communicate the way you deserve to be communicated with and no

deserve to be communicated with and no

deserve to be communicated with and no disrespecting people on email and I’d be

disrespecting people on email and I’d be

disrespecting people on email and I’d be so inundated my gosh I’d be on that

so inundated my gosh I’d be on that

so inundated my gosh I’d be on that computer all day long I prefer to have

computer all day long I prefer to have

computer all day long I prefer to have that personal touch and it seems to work

that personal touch and it seems to work

that personal touch and it seems to work with all the companies I have that I’m

with all the companies I have that I’m

with all the companies I have that I’m quite active in but I have great

quite active in but I have great

quite active in but I have great presence running most of them thank God

presence running most of them thank God

presence running most of them thank God a very bless our right to take care of

a very bless our right to take care of

a very bless our right to take care of the details but I’m still hands on in

the details but I’m still hands on in

the details but I’m still hands on in many many of the businesses here and

many many of the businesses here and

many many of the businesses here and it’s I can work better that way and it

it’s I can work better that way and it

it’s I can work better that way and it goes down to this pay attention to the

goes down to this pay attention to the

goes down to this pay attention to the vital few ignore the trivia many if I

vital few ignore the trivia many if I

vital few ignore the trivia many if I had email no disrespect there be a lot

had email no disrespect there be a lot

had email no disrespect there be a lot of trivia on there I be answering I try

of trivia on there I be answering I try

of trivia on there I be answering I try and pay attention to the vital few and

and pay attention to the vital few and

and pay attention to the vital few and ignore the trivial what do you

ignore the trivial what do you

ignore the trivial what do you differentiate those those two categories

differentiate those those two categories

differentiate those those two categories to be like where would let’s say you’re

to be like where would let’s say you’re

to be like where would let’s say you’re president be and where would like the

president be and where would like the

president be and where would like the head of a sales division be are they are

head of a sales division be are they are

head of a sales division be are they are two sides of that equation know what it

two sides of that equation know what it

two sides of that equation know what it is is if it’s one of my companies you

is is if it’s one of my companies you

is is if it’s one of my companies you could call me directly but people know

could call me directly but people know

could call me directly but people know call me directly if you have to but

call me directly if you have to but

call me directly if you have to but don’t bother me with something someone

don’t bother me with something someone

don’t bother me with something someone else can handle then they do it it works

else can handle then they do it it works

else can handle then they do it it works really really fine works really well but

really really fine works really well but

really really fine works really well but what’s important would be obviously

what’s important would be obviously

what’s important would be obviously presence of company anyone that’s

presence of company anyone that’s

presence of company anyone that’s involved with me either Phil

involved with me either Phil

involved with me either Phil entropically the main people feeling

entropically the main people feeling

entropically the main people feeling properly are the main people my business

properly are the main people my business

properly are the main people my business is or places or countries I want to

is or places or countries I want to

is or places or countries I want to reach out to of the head of a country

reach out to of the head of a country

reach out to of the head of a country will

will

will call me I’ll call them right back you

call me I’ll call them right back you

call me I’ll call them right back you know things are very very significant

know things are very very significant

know things are very very significant insignificant our I’ll give you an

insignificant our I’ll give you an

insignificant our I’ll give you an example in my life it has been

example in my life it has been

example in my life it has been significant I’m hit up every months for

significant I’m hit up every months for

significant I’m hit up every months for hundreds of requests send me a hundred

hundreds of requests send me a hundred

hundreds of requests send me a hundred dollars send me two million dollars you

dollars send me two million dollars you

dollars send me two million dollars you have all the money share it with me and

have all the money share it with me and

have all the money share it with me and I just I don’t even touch it I can’t

I just I don’t even touch it I can’t

I just I don’t even touch it I can’t I’m swarmed I do so much philanthropy

I’m swarmed I do so much philanthropy

I’m swarmed I do so much philanthropy now everyone expects that whether it’s a

now everyone expects that whether it’s a

now everyone expects that whether it’s a two million dollar mortgage or hey I

two million dollar mortgage or hey I

two million dollar mortgage or hey I want to start a new business send me

want to start a new business send me

want to start a new business send me fifty thousand dollars because you have

fifty thousand dollars because you have

fifty thousand dollars because you have money I don’t that people should do it

money I don’t that people should do it

money I don’t that people should do it well that’s not true

well that’s not true

well that’s not true I spend millions on philanthropic work

I spend millions on philanthropic work

I spend millions on philanthropic work but I do it through our foundation where

but I do it through our foundation where

but I do it through our foundation where it really makes sense not where I have

it really makes sense not where I have

it really makes sense not where I have to go through it all so my question is

to go through it all so my question is

to go through it all so my question is how do you begin to set up that system

how do you begin to set up that system

how do you begin to set up that system so that you have the and I’ll call it a

so that you have the and I’ll call it a

so that you have the and I’ll call it a luxury in some ways of communicating as

luxury in some ways of communicating as

luxury in some ways of communicating as you see fit when you see fit with those

you see fit when you see fit with those

you see fit when you see fit with those key decision-makers well for starters

key decision-makers well for starters

key decision-makers well for starters I’m the chairman of the board okay of

I’m the chairman of the board okay of

I’m the chairman of the board okay of the major company so I know detail

the major company so I know detail

the major company so I know detail what’s going on from the chairman of the

what’s going on from the chairman of the

what’s going on from the chairman of the board’s point of view I also know that

board’s point of view I also know that

board’s point of view I also know that the people that I’ve hired can do what

the people that I’ve hired can do what

the people that I’ve hired can do what they’re doing much better than I can and

they’re doing much better than I can and

they’re doing much better than I can and I know what I need to know and so do

I know what I need to know and so do

I know what I need to know and so do they so they could pick up the phone and

they so they could pick up the phone and

they so they could pick up the phone and call me JP we just did this or look what

call me JP we just did this or look what

call me JP we just did this or look what we’re doing here I also attend meetings

we’re doing here I also attend meetings

we’re doing here I also attend meetings on a regular basis to see where we’re at

on a regular basis to see where we’re at

on a regular basis to see where we’re at and where we’re going and meet with

and where we’re going and meet with

and where we’re going and meet with marketing people meet with promotional

marketing people meet with promotional

marketing people meet with promotional people meet with our educational people

people meet with our educational people

people meet with our educational people sports marketing people to get a

sports marketing people to get a

sports marketing people to get a hands-on feel for what we’re doing where

hands-on feel for what we’re doing where

hands-on feel for what we’re doing where we’re going and those really important

we’re going and those really important

we’re going and those really important meetings Isen and to help make the

meetings Isen and to help make the

meetings Isen and to help make the decisions rule number eight treat people

decisions rule number eight treat people

decisions rule number eight treat people nicely when I work for other companies

nicely when I work for other companies

nicely when I work for other companies some of them not mentioning names were

some of them not mentioning names were

some of them not mentioning names were so bad they would treat people the old

so bad they would treat people the old

so bad they would treat people the old way I’m the boss here’s what you’re

way I’m the boss here’s what you’re

way I’m the boss here’s what you’re gonna do because I’m the boss right or

gonna do because I’m the boss right or

gonna do because I’m the boss right or there were times for example when maybe

there were times for example when maybe

there were times for example when maybe had a dollar for lunch II can’t get a

had a dollar for lunch II can’t get a

had a dollar for lunch II can’t get a lot for a dollar so I just knew that

lot for a dollar so I just knew that

lot for a dollar so I just knew that that’s how I was and if I had a company

that’s how I was and if I had a company

that’s how I was and if I had a company that I had a control of my gosh

that I had a control of my gosh

that I had a control of my gosh everyone’s gonna be treated the way I

everyone’s gonna be treated the way I

everyone’s gonna be treated the way I wanted to be treated so the minute we

wanted to be treated so the minute we

wanted to be treated so the minute we could afford it everyone had free lunch

could afford it everyone had free lunch

could afford it everyone had free lunch whether they had money or not you have

whether they had money or not you have

whether they had money or not you have free lunch we pay for it for you

free lunch we pay for it for you

free lunch we pay for it for you car pool will pay for that so we started

car pool will pay for that so we started

car pool will pay for that so we started doing things for people that I wish

doing things for people that I wish

doing things for people that I wish happened to me maybe that’s part of fate

happened to me maybe that’s part of fate

happened to me maybe that’s part of fate maybe because a lot of things along the

maybe because a lot of things along the

maybe because a lot of things along the way weren’t so good that

way weren’t so good that

way weren’t so good that things started getting good it was so

things started getting good it was so

things started getting good it was so easy for me to share with our people so

easy for me to share with our people so

easy for me to share with our people so easy to do that people sometimes don’t

easy to do that people sometimes don’t

easy to do that people sometimes don’t save money as soon as we possibly could

save money as soon as we possibly could

save money as soon as we possibly could afford it we started profit sharing

afford it we started profit sharing

afford it we started profit sharing where at the end of every year and we’ll

where at the end of every year and we’ll

where at the end of every year and we’ll take that profit sharing and put in a

take that profit sharing and put in a

take that profit sharing and put in a retirement fund for you it’s yours it’s

retirement fund for you it’s yours it’s

retirement fund for you it’s yours it’s yours if your so many years it goes with

yours if your so many years it goes with

yours if your so many years it goes with you no matter where you go

you no matter where you go

you no matter where you go but it’s yours it’s your money that’s

but it’s yours it’s your money that’s

but it’s yours it’s your money that’s really incredible and how much do you

really incredible and how much do you

really incredible and how much do you think that that sort of Golden Rule

think that that sort of Golden Rule

think that that sort of Golden Rule approach has fed into your ridiculously

approach has fed into your ridiculously

approach has fed into your ridiculously low turnover rate which is literally

low turnover rate which is literally

low turnover rate which is literally almost unprecedented I mean that’s crazy

almost unprecedented I mean that’s crazy

almost unprecedented I mean that’s crazy I try and treat people exactly the way

I try and treat people exactly the way

I try and treat people exactly the way they’d want to be treated exactly the

they’d want to be treated exactly the

they’d want to be treated exactly the way I would have wanted to be treated

way I would have wanted to be treated

way I would have wanted to be treated I’m happy with my people I realized my

I’m happy with my people I realized my

I’m happy with my people I realized my people aren’t the company if my people

people aren’t the company if my people

people aren’t the company if my people go my god the company goes people are

go my god the company goes people are

go my god the company goes people are your company and they take care of the

your company and they take care of the

your company and they take care of the customer the customer is always right no

customer the customer is always right no

customer the customer is always right no matter what so what do we do so the

matter what so what do we do so the

matter what so what do we do so the customers happier if somebody’s unhappy

customers happier if somebody’s unhappy

customers happier if somebody’s unhappy would try and discover why and because

would try and discover why and because

would try and discover why and because you treat people this way and we’d love

you treat people this way and we’d love

you treat people this way and we’d love them you walk in our company it’s love

them you walk in our company it’s love

them you walk in our company it’s love if you go to the front desk here in

if you go to the front desk here in

if you go to the front desk here in Century City this girl just has the

Century City this girl just has the

Century City this girl just has the biggest smile say hi welcome to John

biggest smile say hi welcome to John

biggest smile say hi welcome to John Paul Mitchell Systems she loves oh what

Paul Mitchell Systems she loves oh what

Paul Mitchell Systems she loves oh what she does our big problem is we don’t

she does our big problem is we don’t

she does our big problem is we don’t have turnover we have so many people on

have turnover we have so many people on

have turnover we have so many people on to work for us and the thing is you

to work for us and the thing is you

to work for us and the thing is you gotta wait for somebody that died now as

gotta wait for somebody that died now as

gotta wait for somebody that died now as we grow we’ll add one or two on

we grow we’ll add one or two on

we grow we’ll add one or two on obviously at a time sure and we’re

obviously at a time sure and we’re

obviously at a time sure and we’re pretty big now because we’re in 96

pretty big now because we’re in 96

pretty big now because we’re in 96 countries that’s how you take care of

countries that’s how you take care of

countries that’s how you take care of people anywhere in the world

people anywhere in the world

people anywhere in the world you don’t boss them around you include

you don’t boss them around you include

you don’t boss them around you include them what you’re doing rule number 9

them what you’re doing rule number 9

them what you’re doing rule number 9 help others growing up we grew up with

help others growing up we grew up with

help others growing up we grew up with little to no money but we didn’t know it

little to no money but we didn’t know it

little to no money but we didn’t know it we had a blast growing up because we

we had a blast growing up because we

we had a blast growing up because we know we didn’t have anything and it was

know we didn’t have anything and it was

know we didn’t have anything and it was great

great

great was okay through a lot of moments of my

was okay through a lot of moments of my

was okay through a lot of moments of my life that were very beneficial and I

life that were very beneficial and I

life that were very beneficial and I think that influenced my life I think

think that influenced my life I think

think that influenced my life I think one great example is at six years old my

one great example is at six years old my

one great example is at six years old my mother told my brother and I take a dime

mother told my brother and I take a dime

mother told my brother and I take a dime put into this man ringing a bell it was

put into this man ringing a bell it was

put into this man ringing a bell it was a Salvation Army and we had nothing but

a Salvation Army and we had nothing but

a Salvation Army and we had nothing but she said guys we could afford 10 cents

she said guys we could afford 10 cents

she said guys we could afford 10 cents this year Salvation Army’s for people

this year Salvation Army’s for people

this year Salvation Army’s for people have no money and no home and no food

have no money and no home and no food

have no money and no home and no food and that’s all we could give but

and that’s all we could give but

and that’s all we could give but remember twice as long as you live

remember twice as long as you live

remember twice as long as you live there’s always somebody that needs it

there’s always somebody that needs it

there’s always somebody that needs it more than you do try donate a little

more than you do try donate a little

more than you do try donate a little we can afford a dime but at least we’re

we can afford a dime but at least we’re

we can afford a dime but at least we’re making a donation and rule number 10 the

making a donation and rule number 10 the

making a donation and rule number 10 the last one before some special bonus clips

last one before some special bonus clips

last one before some special bonus clips for you is B in Eagle when God created

for you is B in Eagle when God created

for you is B in Eagle when God created this planet he created up several

this planet he created up several

this planet he created up several species now if you’re an atheist it’s

species now if you’re an atheist it’s

species now if you’re an atheist it’s okay call it the force let me just say

okay call it the force let me just say

okay call it the force let me just say God for now setup said God the forest

God for now setup said God the forest

God for now setup said God the forest god the forest let’s just say God right

god the forest let’s just say God right

god the forest let’s just say God right now God creates the planet Earth and

now God creates the planet Earth and

now God creates the planet Earth and first of all he creates which a lot of

first of all he creates which a lot of

first of all he creates which a lot of people and different organizations want

people and different organizations want

people and different organizations want a perfect social economic world where

a perfect social economic world where

a perfect social economic world where everything is free don’t worry about a

everything is free don’t worry about a

everything is free don’t worry about a thing you’re taking care of there’s no

thing you’re taking care of there’s no

thing you’re taking care of there’s no extra imagination necessary because all

extra imagination necessary because all

extra imagination necessary because all can be given to you so he creates the

can be given to you so he creates the

can be given to you so he creates the oyster eases oyster I’m giving you a

oyster eases oyster I’m giving you a

oyster eases oyster I’m giving you a free house to live in I’m calling it a

free house to live in I’m calling it a

free house to live in I’m calling it a shell I’m gonna put at the bottom of the

shell I’m gonna put at the bottom of the

shell I’m gonna put at the bottom of the ocean to protect you from your enemies

ocean to protect you from your enemies

ocean to protect you from your enemies you have food clothing all the foods you

you have food clothing all the foods you

you have food clothing all the foods you want protection everything you want the

want protection everything you want the

want protection everything you want the perfectly taken care of while you’re in

perfectly taken care of while you’re in

perfectly taken care of while you’re in your measly little life as an oyster but

your measly little life as an oyster but

your measly little life as an oyster but you’re not gonna go anywhere

you’re not gonna go anywhere

you’re not gonna go anywhere you stay there at the bottom the ocean

you stay there at the bottom the ocean

you stay there at the bottom the ocean but you’re totally got your free food

but you’re totally got your free food

but you’re totally got your free food free clothing for everything one then

free clothing for everything one then

free clothing for everything one then God created something called the Eagle

God created something called the Eagle

God created something called the Eagle Eagle whole different species Eagle you

Eagle whole different species Eagle you

Eagle whole different species Eagle you want a house you go out and build it

want a house you go out and build it

want a house you go out and build it gate the top of a mountain take the top

gate the top of a mountain take the top

gate the top of a mountain take the top of a tree go out and build your own

of a tree go out and build your own

of a tree go out and build your own house you want some food to eat no

house you want some food to eat no

house you want some food to eat no problem go out there and find it eagle

problem go out there and find it eagle

problem go out there and find it eagle and the eagle flies through miles in the

and the eagle flies through miles in the

and the eagle flies through miles in the winter time of rain sleet snow and wind

winter time of rain sleet snow and wind

winter time of rain sleet snow and wind just to feed its young did you know the

just to feed its young did you know the

just to feed its young did you know the Eagle fails 95% of the time a total

Eagle fails 95% of the time a total

Eagle fails 95% of the time a total failure it’s so big and cumbersome that

failure it’s so big and cumbersome that

failure it’s so big and cumbersome that when it comes upon its prey

when it comes upon its prey

when it comes upon its prey they’re wild they should off in a

they’re wild they should off in a

they’re wild they should off in a different direction and it misses 5% of

different direction and it misses 5% of

different direction and it misses 5% of the time it succeeds and what does

the time it succeeds and what does

the time it succeeds and what does succeed to do it succeeded to being the

succeed to do it succeeded to being the

succeed to do it succeeded to being the strongest bird in the sky the only one

strongest bird in the sky the only one

strongest bird in the sky the only one that we know of anywhere in the world

that we know of anywhere in the world

that we know of anywhere in the world that could fly into the thermals of a

that could fly into the thermals of a

that could fly into the thermals of a hurricane and ride them to have fun

hurricane and ride them to have fun

hurricane and ride them to have fun now the eagle unlike the oyster can go

now the eagle unlike the oyster can go

now the eagle unlike the oyster can go any where it wants anywhere it wants ya

any where it wants anywhere it wants ya

any where it wants anywhere it wants ya Gamble’s it does

Gamble’s it does

Gamble’s it does on its own but it goes wherever it wants

on its own but it goes wherever it wants

on its own but it goes wherever it wants now that Eagle and not the oyster is the

now that Eagle and not the oyster is the

now that Eagle and not the oyster is the emblem of America and also on the flag

emblem of America and also on the flag

emblem of America and also on the flag of many many countries you wouldn’t be

of many many countries you wouldn’t be

of many many countries you wouldn’t be in this room right now if you weren’t

in this room right now if you weren’t

in this room right now if you weren’t Eagles don’t only imagine start doing it

Eagles don’t only imagine start doing it

Eagles don’t only imagine start doing it thank you peace love and happiness all

thank you peace love and happiness all

thank you peace love and happiness all of you thank you very much

[Music]

[Music] now I’ve got two very special bonus

now I’ve got two very special bonus

now I’ve got two very special bonus clips from John Paul DeJoria on finding

clips from John Paul DeJoria on finding

clips from John Paul DeJoria on finding what you love to do and knowing your

what you love to do and knowing your

what you love to do and knowing your power but before that my question the

power but before that my question the

power but before that my question the day for you is I want you to complete

day for you is I want you to complete

day for you is I want you to complete this sentence I am an eagle because I

this sentence I am an eagle because I

this sentence I am an eagle because I blank

blank

blank leaving the comments below look forward

leaving the comments below look forward

leaving the comments below look forward to hear what you have to say thank you

to hear what you have to say thank you

to hear what you have to say thank you guys so much for watching I believe in

guys so much for watching I believe in

guys so much for watching I believe in you I hope you continue to believe in

you I hope you continue to believe in

you I hope you continue to believe in yourself and whatever your one where it

yourself and whatever your one where it

yourself and whatever your one where it is much loved see you soon and enjoyed

is much loved see you soon and enjoyed

is much loved see you soon and enjoyed the bonus clips

in life we don’t always know what we

in life we don’t always know what we want to do I didn’t always know but in

want to do I didn’t always know but in

want to do I didn’t always know but in life we find out quickly what we don’t

life we find out quickly what we don’t

life we find out quickly what we don’t want to do so we got me try and look at

want to do so we got me try and look at

want to do so we got me try and look at what it is you want to do you don’t have

what it is you want to do you don’t have

what it is you want to do you don’t have to be the boss what is that you enjoy

to be the boss what is that you enjoy

to be the boss what is that you enjoy being around what makes you get up and

being around what makes you get up and

being around what makes you get up and saying I can’t wait to hear the office

saying I can’t wait to hear the office

saying I can’t wait to hear the office we have people Paul Mitchell working at

we have people Paul Mitchell working at

we have people Paul Mitchell working at 7 8 o’clock at night they don’t have to

7 8 o’clock at night they don’t have to

7 8 o’clock at night they don’t have to one day I walked in there was 10 of them

one day I walked in there was 10 of them

one day I walked in there was 10 of them what are you doing here we want to

what are you doing here we want to

what are you doing here we want to finish our projects you don’t have to we

finish our projects you don’t have to we

finish our projects you don’t have to we all went out to dinner I just like God

all went out to dinner I just like God

all went out to dinner I just like God because they love what they’re doing so

because they love what they’re doing so

because they love what they’re doing so one is find out what you want to do the

one is find out what you want to do the

one is find out what you want to do the majority of people wait for the masses

majority of people wait for the masses

majority of people wait for the masses to do something when the masses do

to do something when the masses do

to do something when the masses do something they join in and they join on

something they join in and they join on

something they join in and they join on board but they forget that the masses

board but they forget that the masses

board but they forget that the masses are made up of individuals those

are made up of individuals those

are made up of individuals those individuals each in a zone is extremely

individuals each in a zone is extremely

individuals each in a zone is extremely powerful if they realize how powerful

powerful if they realize how powerful

powerful if they realize how powerful they are if you realize how powerful you

they are if you realize how powerful you

they are if you realize how powerful you are and what you could do to make a huge

are and what you could do to make a huge

are and what you could do to make a huge difference that affects everybody around

difference that affects everybody around

difference that affects everybody around you if you knew your power and what you

you if you knew your power and what you

you if you knew your power and what you could achieve

could achieve

could achieve we wouldn’t be outsourcing jobs as a

we wouldn’t be outsourcing jobs as a

we wouldn’t be outsourcing jobs as a politician say to overseas countries we

politician say to overseas countries we

politician say to overseas countries we be more than adequate to do it ourselves

be more than adequate to do it ourselves

be more than adequate to do it ourselves here because we be 2 3 4 times more

here because we be 2 3 4 times more

here because we be 2 3 4 times more efficient it’s all about imagining and

efficient it’s all about imagining and

efficient it’s all about imagining and doing believing yourself raise your

doing believing yourself raise your

doing believing yourself raise your standard Apple at the core this core

standard Apple at the core this core

standard Apple at the core this core value is that passion

value is that passion

value is that passion [Music]

[Music]

[Music] not one drop of myself work depends on

not one drop of myself work depends on

not one drop of myself work depends on your it’s suppose to mean I don’t ever

your it’s suppose to mean I don’t ever

your it’s suppose to mean I don’t ever give up I’d have to be dead or

give up I’d have to be dead or

give up I’d have to be dead or completely incapacitated hey believe

completely incapacitated hey believe

completely incapacitated hey believe nation if you want to see my all-time

nation if you want to see my all-time

nation if you want to see my all-time favorite top ten roses success I have a

favorite top ten roses success I have a

favorite top ten roses success I have a very special secret video for you these

very special secret video for you these

very special secret video for you these are the individual clips that I have

are the individual clips that I have

are the individual clips that I have personally learned the most from and

personally learned the most from and

personally learned the most from and applied to my life and my business check

applied to my life and my business check

applied to my life and my business check the link in description for details

”

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