stop hiring the wrong people everybody welcome to the book update video it’s a
welcome to the book update video it’s a
welcome to the book update video it’s a gloomy day here in Toronto the the
gloomy day here in Toronto the the
gloomy day here in Toronto the the weather has given me a big headache and
weather has given me a big headache and
weather has given me a big headache and so I apologize if I’m not a hundred
so I apologize if I’m not a hundred
so I apologize if I’m not a hundred percent on my game today but the show
percent on my game today but the show
percent on my game today but the show must go on must give you guys an update
must go on must give you guys an update
must go on must give you guys an update and answer your questions and today I
and answer your questions and today I
and answer your questions and today I want to talk about hiring the wrong
want to talk about hiring the wrong
want to talk about hiring the wrong people I had a call earlier this morning
people I had a call earlier this morning
people I had a call earlier this morning with an entrepreneur who has three
with an entrepreneur who has three
with an entrepreneur who has three people on his team and he feels like all
people on his team and he feels like all
people on his team and he feels like all three of them of the wrong people he
three of them of the wrong people he
three of them of the wrong people he feels like they don’t do work unless
feels like they don’t do work unless
feels like they don’t do work unless he’s on top of them and micromanaging he
he’s on top of them and micromanaging he
he’s on top of them and micromanaging he feels like they just do the bare minimum
feels like they just do the bare minimum
feels like they just do the bare minimum sometimes not even that and he’s
sometimes not even that and he’s
sometimes not even that and he’s frustrated because he feels like he’s
frustrated because he feels like he’s
frustrated because he feels like he’s giving up opportunities for growth and
giving up opportunities for growth and
giving up opportunities for growth and he wants to do something big and he
he wants to do something big and he
he wants to do something big and he can’t do it alone and he just feels like
can’t do it alone and he just feels like
can’t do it alone and he just feels like he has the wrong people around him it’s
he has the wrong people around him it’s
he has the wrong people around him it’s a super common issue and I think one you
a super common issue and I think one you
a super common issue and I think one you know it may be on you you may be the
know it may be on you you may be the
know it may be on you you may be the problem that you want to make sure
problem that you want to make sure
problem that you want to make sure you’re giving people opportunities
you’re giving people opportunities
you’re giving people opportunities you’re treating them like human beings
you’re treating them like human beings
you’re treating them like human beings like people you have growth for them you
like people you have growth for them you
like people you have growth for them you know you care about their development
know you care about their development
know you care about their development it’s not just do these five things get
it’s not just do these five things get
it’s not just do these five things get that done by tomorrow and treating it
that done by tomorrow and treating it
that done by tomorrow and treating it like a piece of meat but I think a lot
like a piece of meat but I think a lot
like a piece of meat but I think a lot of us also settle for the wrong people
of us also settle for the wrong people
of us also settle for the wrong people you know you’re just looking for
you know you’re just looking for
you know you’re just looking for somebody to help you program a website
somebody to help you program a website
somebody to help you program a website so you find someone has the skills who
so you find someone has the skills who
so you find someone has the skills who you’re maybe not compatible with you
you’re maybe not compatible with you
you’re maybe not compatible with you don’t share the same values with who you
don’t share the same values with who you
don’t share the same values with who you know you don’t have the ability to grow
know you don’t have the ability to grow
know you don’t have the ability to grow something big with them and if you hire
something big with them and if you hire
something big with them and if you hire the wrong people this is an expression
the wrong people this is an expression
the wrong people this is an expression that good is the enemy of great if you
that good is the enemy of great if you
that good is the enemy of great if you hire people who are just good you’re
hire people who are just good you’re
hire people who are just good you’re never going to fire them because they’re
never going to fire them because they’re
never going to fire them because they’re just good they’re doing their job
just good they’re doing their job
just good they’re doing their job they’re okay but they’re not great and
they’re okay but they’re not great and
they’re okay but they’re not great and that’s what you need you need the great
that’s what you need you need the great
that’s what you need you need the great and how this relates to my book I’m
and how this relates to my book I’m
and how this relates to my book I’m really fortunate to have an amazing team
really fortunate to have an amazing team
really fortunate to have an amazing team helping me with my book and I’m excited
helping me with my book and I’m excited
helping me with my book and I’m excited today to go in and write and edit
today to go in and write and edit
today to go in and write and edit because well one of the reasons is one
because well one of the reasons is one
because well one of the reasons is one of the guys on my team j reyez has a
of the guys on my team j reyez has a
of the guys on my team j reyez has a surprise for me he did something to
surprise for me he did something to
surprise for me he did something to chapter six that is a big surprise I
chapter six that is a big surprise I
chapter six that is a big surprise I don’t know what he did Jen saw it she’s
don’t know what he did Jen saw it she’s
don’t know what he did Jen saw it she’s all excited about it and so I’m going to
all excited about it and so I’m going to
all excited about it and so I’m going to be able to go in today and check out
be able to go in today and check out
be able to go in today and check out what happened and that’s good right
what happened and that’s good right
what happened and that’s good right that’s what you want you want people on
that’s what you want you want people on
that’s what you want you want people on team who are going to give you surprises
team who are going to give you surprises
team who are going to give you surprises we’re going to go above and beyond we’re
we’re going to go above and beyond we’re
we’re going to go above and beyond we’re going to do things that that help you
going to do things that that help you
going to do things that that help you beyond the task that you specifically
beyond the task that you specifically
beyond the task that you specifically gave them right and I think even about
gave them right and I think even about
gave them right and I think even about this YouTube channel you guys are
this YouTube channel you guys are
this YouTube channel you guys are watching Ivan does a lot of the research
watching Ivan does a lot of the research
watching Ivan does a lot of the research for it this involved in the comments my
for it this involved in the comments my
for it this involved in the comments my wife Nina’s involved in the comments
wife Nina’s involved in the comments
wife Nina’s involved in the comments Christina does a lot of the video
Christina does a lot of the video
Christina does a lot of the video editing her and her husband do it
editing her and her husband do it
editing her and her husband do it together and they’re always throwing in
together and they’re always throwing in
together and they’re always throwing in little surprises right they add sound
little surprises right they add sound
little surprises right they add sound effects and b-roll and cuts and a lot of
effects and b-roll and cuts and a lot of
effects and b-roll and cuts and a lot of things that I may not have thought of
things that I may not have thought of
things that I may not have thought of and I really appreciate that and you
and I really appreciate that and you
and I really appreciate that and you need those kinds of people to help you
need those kinds of people to help you
need those kinds of people to help you grow your team so stop hiring the wrong
grow your team so stop hiring the wrong
grow your team so stop hiring the wrong people stop settling for good and bring
people stop settling for good and bring
people stop settling for good and bring on a team of people that you can
on a team of people that you can
on a team of people that you can actually grow something special with so
actually grow something special with so
actually grow something special with so that’s the message of the day now let’s
that’s the message of the day now let’s
that’s the message of the day now let’s get to your questions alright first stop
get to your questions alright first stop
get to your questions alright first stop Tamara weeks long time loyal viewer has
Tamara weeks long time loyal viewer has
Tamara weeks long time loyal viewer has a question for me you get to go first
a question for me you get to go first
a question for me you get to go first hammer your motivation works faster than
hammer your motivation works faster than
hammer your motivation works faster than a bullet love it thank you I appreciate
a bullet love it thank you I appreciate
a bullet love it thank you I appreciate that great video are there any copyright
that great video are there any copyright
that great video are there any copyright laws with book titles that would prevent
laws with book titles that would prevent
laws with book titles that would prevent you from getting too close to the same
you from getting too close to the same
you from getting too close to the same book title as the one you mentioned so
book title as the one you mentioned so
book title as the one you mentioned so this is an interesting question number
this is an interesting question number
this is an interesting question number one you cannot copy write a book title
one you cannot copy write a book title
one you cannot copy write a book title you can’t copyright a book title you
you can’t copyright a book title you
you can’t copyright a book title you can’t copyright a movie named you can’t
can’t copyright a movie named you can’t
can’t copyright a movie named you can’t copyright a song name copyrights are
copyright a song name copyrights are
copyright a song name copyrights are there to protect longer works and so no
there to protect longer works and so no
there to protect longer works and so no there’s no worry for me I’m about having
there’s no worry for me I’m about having
there’s no worry for me I’m about having somebody else’s name from a cop right
somebody else’s name from a cop right
somebody else’s name from a cop right perspective you can though trademark a
perspective you can though trademark a
perspective you can though trademark a name but usually trademarks are only
name but usually trademarks are only
name but usually trademarks are only applicable to series it’s very rare to
applicable to series it’s very rare to
applicable to series it’s very rare to have a trademark for one book it’s more
have a trademark for one book it’s more
have a trademark for one book it’s more for a series so as an example Lord of
for a series so as an example Lord of
for a series so as an example Lord of the Rings is a series or the four hour
the Rings is a series or the four hour
the Rings is a series or the four hour series from Tim Ferriss for our body for
series from Tim Ferriss for our body for
series from Tim Ferriss for our body for a work week for our what’s the other one
a work week for our what’s the other one
a work week for our what’s the other one chef he could trade mark that for our
chef he could trade mark that for our
chef he could trade mark that for our but otherwise it was just a single title
but otherwise it was just a single title
but otherwise it was just a single title you don’t really have protection over a
you don’t really have protection over a
you don’t really have protection over a name Pete 4725 question i’m experiencing
name Pete 4725 question i’m experiencing
name Pete 4725 question i’m experiencing the dead computer issue i have a plan B
the dead computer issue i have a plan B
the dead computer issue i have a plan B so I’m still putting out content until I
so I’m still putting out content until I
so I’m still putting out content until I get a new one what is the time you
get a new one what is the time you
get a new one what is the time you experience this issue and how did you
experience this issue and how did you
experience this issue and how did you handle it did you have a plan B I think
handle it did you have a plan B I think
handle it did you have a plan B I think as entrepreneurs we constantly
as entrepreneurs we constantly
as entrepreneurs we constantly especially the beginning are
especially the beginning are
especially the beginning are under-resourced like a computer is one
under-resourced like a computer is one
under-resourced like a computer is one resource you constantly don’t have
resource you constantly don’t have
resource you constantly don’t have enough resources to do what you need to
enough resources to do what you need to
enough resources to do what you need to do and that’s part of being an
do and that’s part of being an
do and that’s part of being an entrepreneur because you’re limited in
entrepreneur because you’re limited in
entrepreneur because you’re limited in your
your
your resources but unlimited in your
resources but unlimited in your
resources but unlimited in your resourcefulness and so I’ve never had
resourcefulness and so I’ve never had
resourcefulness and so I’ve never had that issue in terms of a computer I just
that issue in terms of a computer I just
that issue in terms of a computer I just thought you I did I think back to when I
thought you I did I think back to when I
thought you I did I think back to when I really needed a laptop when I was
really needed a laptop when I was
really needed a laptop when I was starting my business I didn’t want to go
starting my business I didn’t want to go
starting my business I didn’t want to go out and buy a laptop because I don’t
out and buy a laptop because I don’t
out and buy a laptop because I don’t believe in spending money till I’m
believe in spending money till I’m
believe in spending money till I’m making money and I ended up connecting
making money and I ended up connecting
making money and I ended up connecting with an organization that was helping
with an organization that was helping
with an organization that was helping young people around the world and I said
young people around the world and I said
young people around the world and I said hey let me help you with entrepreneurs
hey let me help you with entrepreneurs
hey let me help you with entrepreneurs and so I helped them with the young
and so I helped them with the young
and so I helped them with the young entrepreneurship program and while I was
entrepreneurship program and while I was
entrepreneurship program and while I was doing that they gave me a laptop and so
doing that they gave me a laptop and so
doing that they gave me a laptop and so I had a laptop to use and I’ve done that
I had a laptop to use and I’ve done that
I had a laptop to use and I’ve done that constantly throughout my career I
constantly throughout my career I
constantly throughout my career I remember when I needed office space I’d
remember when I needed office space I’d
remember when I needed office space I’d sold my business and I was looking at
sold my business and I was looking at
sold my business and I was looking at you know I’m going to do next and I want
you know I’m going to do next and I want
you know I’m going to do next and I want an office to work from I need up
an office to work from I need up
an office to work from I need up connecting with a venture capital firm
connecting with a venture capital firm
connecting with a venture capital firm when I joined them to help them build
when I joined them to help them build
when I joined them to help them build their business and bring in new leads
their business and bring in new leads
their business and bring in new leads and in exchange for my services and
and in exchange for my services and
and in exchange for my services and helping them I also got a free office
helping them I also got a free office
helping them I also got a free office space and then I started building my
space and then I started building my
space and then I started building my next company through that and I had four
next company through that and I had four
next company through that and I had four of us working from that office in a
of us working from that office in a
of us working from that office in a really prestigious location in Toronto
really prestigious location in Toronto
really prestigious location in Toronto one of the best addresses you can have
one of the best addresses you can have
one of the best addresses you can have and I got that for free because i was
and I got that for free because i was
and I got that for free because i was helping them with their business and so
helping them with their business and so
helping them with their business and so you always have to find creative ways to
you always have to find creative ways to
you always have to find creative ways to get what you want I think too many
get what you want I think too many
get what you want I think too many people just think of things as black and
people just think of things as black and
people just think of things as black and white and there’s only one way to get to
white and there’s only one way to get to
white and there’s only one way to get to your desired outcome and it’s never the
your desired outcome and it’s never the
your desired outcome and it’s never the case it’s never just about you sure if
case it’s never just about you sure if
case it’s never just about you sure if you have the money go out and buy it but
you have the money go out and buy it but
you have the money go out and buy it but does there are always there are always
does there are always there are always
does there are always there are always other ways to get what you’re after you
other ways to get what you’re after you
other ways to get what you’re after you should be creative you got to think
should be creative you got to think
should be creative you got to think outside the box you’ll be resourceful
outside the box you’ll be resourceful
outside the box you’ll be resourceful and the good news is that’s what
and the good news is that’s what
and the good news is that’s what entrepreneurs do best so get on it next
entrepreneurs do best so get on it next
entrepreneurs do best so get on it next up the bond great video as usual thanks
up the bond great video as usual thanks
up the bond great video as usual thanks Devon I always find daily motivation on
Devon I always find daily motivation on
Devon I always find daily motivation on your channel my question is throughout
your channel my question is throughout
your channel my question is throughout the highs and lows of putting out a book
the highs and lows of putting out a book
the highs and lows of putting out a book how do you say focus during those low
how do you say focus during those low
how do you say focus during those low points what keeps you from compromising
points what keeps you from compromising
points what keeps you from compromising certain things just to get the book out
certain things just to get the book out
certain things just to get the book out quicker hashtag BTW a 49 hash tag team
quicker hashtag BTW a 49 hash tag team
quicker hashtag BTW a 49 hash tag team motivation so it’s a great question and
motivation so it’s a great question and
motivation so it’s a great question and i think in my case it was extended right
i think in my case it was extended right
i think in my case it was extended right initially i was supposed to have it in
initially i was supposed to have it in
initially i was supposed to have it in before the end of the year and now they
before the end of the year and now they
before the end of the year and now they want it in january and so i think that’s
want it in january and so i think that’s
want it in january and so i think that’s a couple things that helped me stay
a couple things that helped me stay
a couple things that helped me stay motivated difficult challenging process
motivated difficult challenging process
motivated difficult challenging process and the rewards of it are seeing the
and the rewards of it are seeing the
and the rewards of it are seeing the feedback right
feedback right
feedback right you guys enjoying consume went and have
you guys enjoying consume went and have
you guys enjoying consume went and have your lives change from it that’s what
your lives change from it that’s what
your lives change from it that’s what I’m really excited by but it can be hard
I’m really excited by but it can be hard
I’m really excited by but it can be hard to remember that sometimes when you’re
to remember that sometimes when you’re
to remember that sometimes when you’re in the the grind here in gloomy Toronto
in the the grind here in gloomy Toronto
in the the grind here in gloomy Toronto weather with a big headache having to go
weather with a big headache having to go
weather with a big headache having to go write the book so a couple of things
write the book so a couple of things
write the book so a couple of things that helped me one always keeping in
that helped me one always keeping in
that helped me one always keeping in mind the greater vision what I’m trying
mind the greater vision what I’m trying
mind the greater vision what I’m trying to do why I’m doing this what’s the
to do why I’m doing this what’s the
to do why I’m doing this what’s the purpose what’s my why right I want to
purpose what’s my why right I want to
purpose what’s my why right I want to build to help a billion entrepreneurs I
build to help a billion entrepreneurs I
build to help a billion entrepreneurs I think the book is a having you to help
think the book is a having you to help
think the book is a having you to help me get there this is classic because if
me get there this is classic because if
me get there this is classic because if this was something I was doing just for
this was something I was doing just for
this was something I was doing just for the money i would have given up like
the money i would have given up like
the money i would have given up like this is too hard this is just too hard
this is too hard this is just too hard
this is too hard this is just too hard too much work to do to justify right and
too much work to do to justify right and
too much work to do to justify right and i think a lot of entrepreneurs they give
i think a lot of entrepreneurs they give
i think a lot of entrepreneurs they give up at that point you doing something
up at that point you doing something
up at that point you doing something you’re starting the business and it just
you’re starting the business and it just
you’re starting the business and it just gets too hard and you quit because you
gets too hard and you quit because you
gets too hard and you quit because you never really had a strong why because
never really had a strong why because
never really had a strong why because you’re never really passionate about it
you’re never really passionate about it
you’re never really passionate about it and so I’m passionate about helping
and so I’m passionate about helping
and so I’m passionate about helping entrepreneurs I want to reach a billion
entrepreneurs I want to reach a billion
entrepreneurs I want to reach a billion of you and this is one way to get there
of you and this is one way to get there
of you and this is one way to get there and so I keep that in mind number two is
and so I keep that in mind number two is
and so I keep that in mind number two is I think it helps to have a schedule I
I think it helps to have a schedule I
I think it helps to have a schedule I think it helps to plan things in so once
think it helps to plan things in so once
think it helps to plan things in so once a week I have a set schedule we’re here
a week I have a set schedule we’re here
a week I have a set schedule we’re here i am on my book writing day walking the
i am on my book writing day walking the
i am on my book writing day walking the whole foods and it’s part of just part
whole foods and it’s part of just part
whole foods and it’s part of just part of my routine and I find everything
of my routine and I find everything
of my routine and I find everything around it and other you know meetings
around it and other you know meetings
around it and other you know meetings and tasks and priorities and things that
and tasks and priorities and things that
and tasks and priorities and things that I have to get done in my company go on
I have to get done in my company go on
I have to get done in my company go on other days so I can free up this time
other days so I can free up this time
other days so I can free up this time and so you have to make it important and
and so you have to make it important and
and so you have to make it important and you got to schedule it out in your
you got to schedule it out in your
you got to schedule it out in your calendar I prefer a whole day especially
calendar I prefer a whole day especially
calendar I prefer a whole day especially for writing the book because it takes so
for writing the book because it takes so
for writing the book because it takes so long to get into the writing part that I
long to get into the writing part that I
long to get into the writing part that I can’t me I don’t know maybe you’re
can’t me I don’t know maybe you’re
can’t me I don’t know maybe you’re different but I can’t do it in half an
different but I can’t do it in half an
different but I can’t do it in half an hour chunks is actually half an hour
hour chunks is actually half an hour
hour chunks is actually half an hour just to remember what I was writing
just to remember what I was writing
just to remember what I was writing about before before I can get into
about before before I can get into
about before before I can get into actually writing new stuff
actually writing new stuff
actually writing new stuff and so the early part of my book writing
and so the early part of my book writing
and so the early part of my book writing day is pretty low productivity and then
day is pretty low productivity and then
day is pretty low productivity and then builds up and so I need to have a huge
builds up and so I need to have a huge
builds up and so I need to have a huge chunk of time and I find that for
chunk of time and I find that for
chunk of time and I find that for anything creative I need to have a big
anything creative I need to have a big
anything creative I need to have a big open spot to be able to really work and
open spot to be able to really work and
open spot to be able to really work and so that’s what I do my one day a week
so that’s what I do my one day a week
so that’s what I do my one day a week this book writing day and then the last
this book writing day and then the last
this book writing day and then the last thing I think really helped us having a
thing I think really helped us having a
thing I think really helped us having a having a team I think when with any big
having a team I think when with any big
having a team I think when with any big goal if you are only committing to
goal if you are only committing to
goal if you are only committing to yourself it’s easy to lose sight of the
yourself it’s easy to lose sight of the
yourself it’s easy to lose sight of the goal right it’s easy to drop it we let
goal right it’s easy to drop it we let
goal right it’s easy to drop it we let ourselves down constantly but if
ourselves down constantly but if
ourselves down constantly but if somebody else is involved right I’m
somebody else is involved right I’m
somebody else is involved right I’m fortunate to have so many great people
fortunate to have so many great people
fortunate to have so many great people involved you know Jen and Jay rise
involved you know Jen and Jay rise
involved you know Jen and Jay rise helping me with the book itself and all
helping me with the book itself and all
helping me with the book itself and all the great people that I’ve interviewed
the great people that I’ve interviewed
the great people that I’ve interviewed to be featured and then both of my
to be featured and then both of my
to be featured and then both of my agents and the publisher there’s a lot
agents and the publisher there’s a lot
agents and the publisher there’s a lot of people counting on me making this
of people counting on me making this
of people counting on me making this video series right all you guys cannon
video series right all you guys cannon
video series right all you guys cannon on me too I find that having that
on me too I find that having that
on me too I find that having that external pressure happen to please other
external pressure happen to please other
external pressure happen to please other people having to maybe not pleased but
people having to maybe not pleased but
people having to maybe not pleased but having to get something to other people
having to get something to other people
having to get something to other people committing to them I like following
committing to them I like following
committing to them I like following through my commitments and so I find
through my commitments and so I find
through my commitments and so I find that helps too so have a strong why lock
that helps too so have a strong why lock
that helps too so have a strong why lock it off in your schedule and commit to
it off in your schedule and commit to
it off in your schedule and commit to others that helps next Peter I have a
others that helps next Peter I have a
others that helps next Peter I have a question about a question you answered
question about a question you answered
question about a question you answered you said you don’t have to know about
you said you don’t have to know about
you said you don’t have to know about anything but how do i create a product
anything but how do i create a product
anything but how do i create a product I’ve got this idea but I don’t know how
I’ve got this idea but I don’t know how
I’ve got this idea but I don’t know how to manufacture it I tried it once before
to manufacture it I tried it once before
to manufacture it I tried it once before with watches and found the cheapest
with watches and found the cheapest
with watches and found the cheapest manufacturing with charging 200 euros
manufacturing with charging 200 euros
manufacturing with charging 200 euros please help okay so I don’t member
please help okay so I don’t member
please help okay so I don’t member saying that you don’t have to know about
saying that you don’t have to know about
saying that you don’t have to know about anything but i’ll take you at your word
anything but i’ll take you at your word
anything but i’ll take you at your word there if I was starting to business and
there if I was starting to business and
there if I was starting to business and I didn’t know how to write in fact you
I didn’t know how to write in fact you
I didn’t know how to write in fact you want to start watches I don’t know
want to start watches I don’t know
want to start watches I don’t know anything about
anything about
anything about couple options one learn everything
couple options one learn everything
couple options one learn everything there was to know both watches are you
there was to know both watches are you
there was to know both watches are you going to be able to be the guy who can
going to be able to be the guy who can
going to be able to be the guy who can be the technician who can make it who
be the technician who can make it who
be the technician who can make it who can be the expert at watches will take
can be the expert at watches will take
can be the expert at watches will take the apprenticeships learn the techniques
the apprenticeships learn the techniques
the apprenticeships learn the techniques Limina processes to build for the
Limina processes to build for the
Limina processes to build for the world’s greatest watches right and that
world’s greatest watches right and that
world’s greatest watches right and that applies to any business are you the guy
applies to any business are you the guy
applies to any business are you the guy who can actually create the product and
who can actually create the product and
who can actually create the product and and build it and market it and be the
and build it and market it and be the
and build it and market it and be the person in the business if that’s not you
person in the business if that’s not you
person in the business if that’s not you if you don’t if you don’t know how to
if you don’t if you don’t know how to
if you don’t if you don’t know how to manufacture if you no more importantly
manufacture if you no more importantly
manufacture if you no more importantly no no interest in learning how to
no no interest in learning how to
no no interest in learning how to manufacture it then you need to partner
manufacture it then you need to partner
manufacture it then you need to partner up I would look at who can i align
up I would look at who can i align
up I would look at who can i align myself with already has access to my
myself with already has access to my
myself with already has access to my target market and find some kind of way
target market and find some kind of way
target market and find some kind of way to do a joint venture with them maybe
to do a joint venture with them maybe
to do a joint venture with them maybe it’s only on your first watch line you
it’s only on your first watch line you
it’s only on your first watch line you can got ideas for 100 watches and you
can got ideas for 100 watches and you
can got ideas for 100 watches and you partner up on the first one with them
partner up on the first one with them
partner up on the first one with them and their manufacturing capabilities and
and their manufacturing capabilities and
and their manufacturing capabilities and you’re going to go out there and hustle
you’re going to go out there and hustle
you’re going to go out there and hustle and market it and you may lose a little
and market it and you may lose a little
and market it and you may lose a little bit of that deal right you give up a
bit of that deal right you give up a
bit of that deal right you give up a certain percentage but what you gain is
certain percentage but what you gain is
certain percentage but what you gain is the expertise and you massively reduce
the expertise and you massively reduce
the expertise and you massively reduce your risk because otherwise like you
your risk because otherwise like you
your risk because otherwise like you said it’s 200 euros per watch to create
said it’s 200 euros per watch to create
said it’s 200 euros per watch to create and you may not have that kind of access
and you may not have that kind of access
and you may not have that kind of access to capital to view them put out and it’s
to capital to view them put out and it’s
to capital to view them put out and it’s also a massive risk and so I hate risk
also a massive risk and so I hate risk
also a massive risk and so I hate risk at the start I find a way to defer by
at the start I find a way to defer by
at the start I find a way to defer by partnering up next up Alec hey man you
partnering up next up Alec hey man you
partnering up next up Alec hey man you should do a video on the art of creating
should do a video on the art of creating
should do a video on the art of creating a short but valuable value proposition
a short but valuable value proposition
a short but valuable value proposition Thanks that’s interesting that he said
Thanks that’s interesting that he said
Thanks that’s interesting that he said short but valuable because to me short
short but valuable because to me short
short but valuable because to me short is valuable I guess in the the the
is valuable I guess in the the the
is valuable I guess in the the the wording there makes it feel like if you
wording there makes it feel like if you
wording there makes it feel like if you had more words and it would be more
had more words and it would be more
had more words and it would be more valuable and that is almost never the
valuable and that is almost never the
valuable and that is almost never the case at least I find I think people have
case at least I find I think people have
case at least I find I think people have a DD and they want to get the message
a DD and they want to get the message
a DD and they want to get the message quickly and just using more words won’t
quickly and just using more words won’t
quickly and just using more words won’t help you in terms of creating the value
help you in terms of creating the value
help you in terms of creating the value proposition for me it really depends on
proposition for me it really depends on
proposition for me it really depends on the audience and understanding one what
the audience and understanding one what
the audience and understanding one what they’re interested in
they’re interested in
they’re interested in how you can help them with their pain
how you can help them with their pain
how you can help them with their pain points and problems are and then to also
points and problems are and then to also
points and problems are and then to also thinking about what it is that you
thinking about what it is that you
thinking about what it is that you staying for and having something that
staying for and having something that
staying for and having something that wants that is a magnet that attracts
wants that is a magnet that attracts
wants that is a magnet that attracts people to you so as an example you know
people to you so as an example you know
people to you so as an example you know you look at my my social media bios all
you look at my my social media bios all
you look at my my social media bios all that says is I hashtag believe in
that says is I hashtag believe in
that says is I hashtag believe in entrepreneurs and people might see that
entrepreneurs and people might see that
entrepreneurs and people might see that and think that’s a terrible value
and think that’s a terrible value
and think that’s a terrible value proposition because it doesn’t say
proposition because it doesn’t say
proposition because it doesn’t say exactly what I do it goes against a
exactly what I do it goes against a
exactly what I do it goes against a tradition of most companies who will say
tradition of most companies who will say
tradition of most companies who will say specifically what they do and I think
specifically what they do and I think
specifically what they do and I think this is the evolution of growing a
this is the evolution of growing a
this is the evolution of growing a business is the evolution of marketing
business is the evolution of marketing
business is the evolution of marketing where when you first start selling a
where when you first start selling a
where when you first start selling a product typically you’re talking about
product typically you’re talking about
product typically you’re talking about the features right that’s how most
the features right that’s how most
the features right that’s how most people start out just talk about what
people start out just talk about what
people start out just talk about what you can do and then somewhere along the
you can do and then somewhere along the
you can do and then somewhere along the lines you learn about the benefits you
lines you learn about the benefits you
lines you learn about the benefits you learn about selling the benefits you’re
learn about selling the benefits you’re
learn about selling the benefits you’re not selling the features anymore you
not selling the features anymore you
not selling the features anymore you know if you’re if you’re selling nails
know if you’re if you’re selling nails
know if you’re if you’re selling nails you’re not selling a nail anymore you’re
you’re not selling a nail anymore you’re
you’re not selling a nail anymore you’re selling the whole you’re selling the
selling the whole you’re selling the
selling the whole you’re selling the hole in the wall you’re selling the
hole in the wall you’re selling the
hole in the wall you’re selling the ability to hang pictures up on the wall
ability to hang pictures up on the wall
ability to hang pictures up on the wall you’re selling the benefits and that’s
you’re selling the benefits and that’s
you’re selling the benefits and that’s how 99% of the world sells but if you
how 99% of the world sells but if you
how 99% of the world sells but if you look at the biggest companies look at
look at the biggest companies look at
look at the biggest companies look at the most successful companies they’ve
the most successful companies they’ve
the most successful companies they’ve understand that what you need to do is
understand that what you need to do is
understand that what you need to do is sell a core value you need to sell a
sell a core value you need to sell a
sell a core value you need to sell a feeling you need to sell some emotion
feeling you need to sell some emotion
feeling you need to sell some emotion and that’s what finding your one word is
and that’s what finding your one word is
and that’s what finding your one word is all about I’ve talked about a lot on
all about I’ve talked about a lot on
all about I’ve talked about a lot on this channel in these videos you got
this channel in these videos you got
this channel in these videos you got one thing that you stand for that really
one thing that you stand for that really
one thing that you stand for that really makes you different that no matter what
makes you different that no matter what
makes you different that no matter what product or service you are selling that
product or service you are selling that
product or service you are selling that would be who you are so for example you
would be who you are so for example you
would be who you are so for example you know I believe in entrepreneurs I
know I believe in entrepreneurs I
know I believe in entrepreneurs I believe in people it just says that as a
believe in people it just says that as a
believe in people it just says that as a general rule if you are around me then
general rule if you are around me then
general rule if you are around me then you are going to start doing greater
you are going to start doing greater
you are going to start doing greater things it’s just part of what I am
things it’s just part of what I am
things it’s just part of what I am naturally good at and love and enjoy
naturally good at and love and enjoy
naturally good at and love and enjoy doing and I can apply that vest to
doing and I can apply that vest to
doing and I can apply that vest to entrepreneurs because I actually have
entrepreneurs because I actually have
entrepreneurs because I actually have some background experience and be able
some background experience and be able
some background experience and be able to build businesses but if it wasn’t an
to build businesses but if it wasn’t an
to build businesses but if it wasn’t an entrepreneurship I’d find a way to
entrepreneurship I’d find a way to
entrepreneurship I’d find a way to believe in others I’d help people be
believe in others I’d help people be
believe in others I’d help people be great snowboarders or be great piano
great snowboarders or be great piano
great snowboarders or be great piano players or build great chairs you know
players or build great chairs you know
players or build great chairs you know whatever it is because that’s who I am
whatever it is because that’s who I am
whatever it is because that’s who I am and that attracts certain people write
and that attracts certain people write
and that attracts certain people write that attracted you guys to my channel if
that attracted you guys to my channel if
that attracted you guys to my channel if you don’t love the believe message
you don’t love the believe message
you don’t love the believe message you’re not watching these videos anymore
you’re not watching these videos anymore
you’re not watching these videos anymore and so I think finding your one word and
and so I think finding your one word and
and so I think finding your one word and articulating that and articulate in a
articulating that and articulate in a
articulating that and articulate in a way that makes sense for your target
way that makes sense for your target
way that makes sense for your target audience that’s really the secret behind
audience that’s really the secret behind
audience that’s really the secret behind creating an amazing value proposition
creating an amazing value proposition
creating an amazing value proposition okay next up borrelia hello there i
okay next up borrelia hello there i
okay next up borrelia hello there i absolutely love your videos the first
absolutely love your videos the first
absolutely love your videos the first videos i watch when i come on youtube
videos i watch when i come on youtube
videos i watch when i come on youtube hey thanks really i really appreciate
hey thanks really i really appreciate
hey thanks really i really appreciate that it would be great if you could do a
that it would be great if you could do a
that it would be great if you could do a video or a series of short videos and
video or a series of short videos and
video or a series of short videos and how one can work out the preliminary
how one can work out the preliminary
how one can work out the preliminary stages of a business how do you do your
stages of a business how do you do your
stages of a business how do you do your own market research on a particular
own market research on a particular
own market research on a particular business one is pointed to venture into
business one is pointed to venture into
business one is pointed to venture into how to handle the competition out there
how to handle the competition out there
how to handle the competition out there and trying to fill your goody bag as
and trying to fill your goody bag as
and trying to fill your goody bag as well so a lot of different ways to go my
well so a lot of different ways to go my
well so a lot of different ways to go my favorite way to build a business is
favorite way to build a business is
favorite way to build a business is around scratching my own itch my market
around scratching my own itch my market
around scratching my own itch my market research is me I make something because
research is me I make something because
research is me I make something because I want to make something because I feel
I want to make something because I feel
I want to make something because I feel that it’s missing and that’s why I go
that it’s missing and that’s why I go
that it’s missing and that’s why I go out and do it and I’ve talked about it
out and do it and I’ve talked about it
out and do it and I’ve talked about it before in the channel but why did I make
before in the channel but why did I make
before in the channel but why did I make the end special series yeah you talk
the end special series yeah you talk
the end special series yeah you talk about coming to the channel every day
about coming to the channel every day
about coming to the channel every day and start your day with the videos you
and start your day with the videos you
and start your day with the videos you watch the in spread so why did I make
watch the in spread so why did I make
watch the in spread so why did I make that series I didn’t want to make that
that series I didn’t want to make that
that series I didn’t want to make that series I’m
series I’m
series I’m because I needed it in my life because I
because I needed it in my life because I
because I needed it in my life because I wanted something that I could go to
wanted something that I could go to
wanted something that I could go to every single day and get some motivation
every single day and get some motivation
every single day and get some motivation to help me think bigger to think bigger
to help me think bigger to think bigger
to help me think bigger to think bigger to think next level to surround myself
to think next level to surround myself
to think next level to surround myself with people who may not be in my
with people who may not be in my
with people who may not be in my environment right now but who are doing
environment right now but who are doing
environment right now but who are doing next level kind of stuff right that
next level kind of stuff right that
next level kind of stuff right that pushed me outside my comfort zone that’s
pushed me outside my comfort zone that’s
pushed me outside my comfort zone that’s what I wanted and that was desperately
what I wanted and that was desperately
what I wanted and that was desperately searching on YouTube and I didn’t find
searching on YouTube and I didn’t find
searching on YouTube and I didn’t find anything you think about how many how
anything you think about how many how
anything you think about how many how many videos are uploaded every single
many videos are uploaded every single
many videos are uploaded every single day on YouTube and there was nothing
day on YouTube and there was nothing
day on YouTube and there was nothing that solved this need and so I made it
that solved this need and so I made it
that solved this need and so I made it and is taken off and a lot of you guys
and is taken off and a lot of you guys
and is taken off and a lot of you guys watch and suppressed so every day and
watch and suppressed so every day and
watch and suppressed so every day and sing the wake up every morning song
sing the wake up every morning song
sing the wake up every morning song right and i love it and so my market
right and i love it and so my market
right and i love it and so my market research is me if i like it and i use it
research is me if i like it and i use it
research is me if i like it and i use it and I’m proud of it then I’m going to
and I’m proud of it then I’m going to
and I’m proud of it then I’m going to share and is a good chance a lot of
share and is a good chance a lot of
share and is a good chance a lot of people are going to like it as well and
people are going to like it as well and
people are going to like it as well and so if you could build around your own
so if you could build around your own
so if you could build around your own niche build around something that you
niche build around something that you
niche build around something that you love and you want there’s a good chance
love and you want there’s a good chance
love and you want there’s a good chance other people want it as well and then in
other people want it as well and then in
other people want it as well and then in terms of handling the competition you
terms of handling the competition you
terms of handling the competition you know my view on that is you look at my
know my view on that is you look at my
know my view on that is you look at my channel as an example the release is no
channel as an example the release is no
channel as an example the release is no direct competition like the reason for
direct competition like the reason for
direct competition like the reason for creating the product that i’ve created
creating the product that i’ve created
creating the product that i’ve created was because it didn’t exist and those
was because it didn’t exist and those
was because it didn’t exist and those other people have motivational videos
other people have motivational videos
other people have motivational videos but it wasn’t what I was needing in my
but it wasn’t what I was needing in my
but it wasn’t what I was needing in my life in my business and so are not super
life in my business and so are not super
life in my business and so are not super worried about it but if you’re creating
worried about it but if you’re creating
worried about it but if you’re creating a part of the service that does exist
a part of the service that does exist
a part of the service that does exist and that there’s lots of people else
and that there’s lots of people else
and that there’s lots of people else that are doing it two things that come
that are doing it two things that come
that are doing it two things that come to mind one is you have to stand out
to mind one is you have to stand out
to mind one is you have to stand out again through a value through what
again through a value through what
again through a value through what stand for figure out your one word and
stand for figure out your one word and
stand for figure out your one word and put that into all your marketing and
put that into all your marketing and
put that into all your marketing and because that’s going to be something
because that’s going to be something
because that’s going to be something that will help attract target customers
that will help attract target customers
that will help attract target customers to you who believe in the same thing and
to you who believe in the same thing and
to you who believe in the same thing and ideal customers who will pay more money
ideal customers who will pay more money
ideal customers who will pay more money and spend a lot more time with you and
and spend a lot more time with you and
and spend a lot more time with you and refer a lot more customers to you and
refer a lot more customers to you and
refer a lot more customers to you and then I think about how else can I
then I think about how else can I
then I think about how else can I differentiate myself because if you are
differentiate myself because if you are
differentiate myself because if you are an average company with an average
an average company with an average
an average company with an average product with an average price guess what
product with an average price guess what
product with an average price guess what you’re going to get average results
you’re going to get average results
you’re going to get average results right mediocre results and probably
right mediocre results and probably
right mediocre results and probably worse because you’re new because you
worse because you’re new because you
worse because you’re new because you have no brand built up where your
have no brand built up where your
have no brand built up where your competitors have some kind of
competitors have some kind of
competitors have some kind of credibility already they have a track
credibility already they have a track
credibility already they have a track record and a history and a name and so
record and a history and a name and so
record and a history and a name and so you need to have some way to
you need to have some way to
you need to have some way to differentiate yourself beyond just
differentiate yourself beyond just
differentiate yourself beyond just having the value in your one word what
having the value in your one word what
having the value in your one word what else what unique component of your
else what unique component of your
else what unique component of your product or your service can you offer
product or your service can you offer
product or your service can you offer that it’s so different and sometimes
that it’s so different and sometimes
that it’s so different and sometimes that’s just bringing yourself into it so
that’s just bringing yourself into it so
that’s just bringing yourself into it so as an example I love salsa dancing and
as an example I love salsa dancing and
as an example I love salsa dancing and say I love photography I could be the
say I love photography I could be the
say I love photography I could be the photographer for the salsa dancing world
photographer for the salsa dancing world
photographer for the salsa dancing world and i would have a way better chance i’d
and i would have a way better chance i’d
and i would have a way better chance i’d be able to send out and get great
be able to send out and get great
be able to send out and get great clients because i’m part of that
clients because i’m part of that
clients because i’m part of that community because i speak the language
community because i speak the language
community because i speak the language because i know what salsa dancers do and
because i know what salsa dancers do and
because i know what salsa dancers do and i know what they like in a great picture
i know what they like in a great picture
i know what they like in a great picture right until I would beat out every other
right until I would beat out every other
right until I would beat out every other photographer because I’m the guy that
photographer because I’m the guy that
photographer because I’m the guy that specializes and so I’ve been looking at
specializes and so I’ve been looking at
specializes and so I’ve been looking at how can you combine your passions to
how can you combine your passions to
how can you combine your passions to bring more of yourself too
bring more of yourself too
bring more of yourself too company and give yourself a better
company and give yourself a better
company and give yourself a better chance of sending out next stop Fodor
chance of sending out next stop Fodor
chance of sending out next stop Fodor great video I came here not to learn
great video I came here not to learn
great video I came here not to learn something anymore even though I always
something anymore even though I always
something anymore even though I always do but more for energy and motivation
do but more for energy and motivation
do but more for energy and motivation for a day it makes me do amazing things
for a day it makes me do amazing things
for a day it makes me do amazing things because I see people around me doing the
because I see people around me doing the
because I see people around me doing the same thing thank you for the confluent I
same thing thank you for the confluent I
same thing thank you for the confluent I think on that fedora you don’t come to
think on that fedora you don’t come to
think on that fedora you don’t come to learn stuff but you do so that’s good
learn stuff but you do so that’s good
learn stuff but you do so that’s good this speaks to the comment and the video
this speaks to the comment and the video
this speaks to the comment and the video that I had last week about having an
that I had last week about having an
that I had last week about having an environment most people have environment
environment most people have environment
environment most people have environment that sucks it’s just true you know your
that sucks it’s just true you know your
that sucks it’s just true you know your friends in your life aren’t doing great
friends in your life aren’t doing great
friends in your life aren’t doing great things the Paris in your life haven’t
things the Paris in your life haven’t
things the Paris in your life haven’t done great things and said that they’re
done great things and said that they’re
done great things and said that they’re not wonderful and supportive people
not wonderful and supportive people
not wonderful and supportive people which they usually are they just don’t
which they usually are they just don’t
which they usually are they just don’t get it they just don’t understand the
get it they just don’t understand the
get it they just don’t understand the bigger vision and your desire to want to
bigger vision and your desire to want to
bigger vision and your desire to want to do something but nobody has done before
do something but nobody has done before
do something but nobody has done before that’s the entrepreneur dreamer and so
that’s the entrepreneur dreamer and so
that’s the entrepreneur dreamer and so yeah you need to surround yourself with
yeah you need to surround yourself with
yeah you need to surround yourself with people ideas resources and i love that
people ideas resources and i love that
people ideas resources and i love that this channel can be a home for you guys
this channel can be a home for you guys
this channel can be a home for you guys I love this channel could be a home for
I love this channel could be a home for
I love this channel could be a home for the dreamers the people want to do
the dreamers the people want to do
the dreamers the people want to do something big you know I wish I had this
something big you know I wish I had this
something big you know I wish I had this when I was starting my first company
when I was starting my first company
when I was starting my first company because I really struggled and I didn’t
because I really struggled and I didn’t
because I really struggled and I didn’t have people around me that could help
have people around me that could help
have people around me that could help and so I really appreciate that comment
and so I really appreciate that comment
and so I really appreciate that comment means a lot to me and encourage all of
means a lot to me and encourage all of
means a lot to me and encourage all of you to take a really good hard look at
you to take a really good hard look at
you to take a really good hard look at your environment look at your physical
your environment look at your physical
your environment look at your physical environment look at your office look at
environment look at your office look at
environment look at your office look at where you’re working is it inspiring
where you’re working is it inspiring
where you’re working is it inspiring this to make you want to do great big
this to make you want to do great big
this to make you want to do great big things look at the youtube channels and
things look at the youtube channels and
things look at the youtube channels and media you’re consuming look at the
media you’re consuming look at the
media you’re consuming look at the youtube channels wena consuming does it
youtube channels wena consuming does it
youtube channels wena consuming does it help you want to be something bigger
help you want to be something bigger
help you want to be something bigger right and if not then change it quite
right and if not then change it quite
right and if not then change it quite often a lot of the habits that you have
often a lot of the habits that you have
often a lot of the habits that you have you’ve just formed and you don’t even
you’ve just formed and you don’t even
you’ve just formed and you don’t even realize hold you where you are where you
realize hold you where you are where you
realize hold you where you are where you need to change those if you want to do
need to change those if you want to do
need to change those if you want to do something greater alright last question
something greater alright last question
something greater alright last question Kira Evan thank you so much for what you
Kira Evan thank you so much for what you
Kira Evan thank you so much for what you do I’ve been feeling a little
do I’ve been feeling a little
do I’ve been feeling a little overwhelmed that I’ve started something
overwhelmed that I’ve started something
overwhelmed that I’ve started something of the adds to my book it’s a children
of the adds to my book it’s a children
of the adds to my book it’s a children book and listening to you always brings
book and listening to you always brings
book and listening to you always brings me my energy level up I know you do a
me my energy level up I know you do a
me my energy level up I know you do a lot but you make it look easy just want
lot but you make it look easy just want
lot but you make it look easy just want to say thanks well thank you for that
to say thanks well thank you for that
to say thanks well thank you for that comment here I really appreciate it I do
comment here I really appreciate it I do
comment here I really appreciate it I do a lot I don’t know that I make it look
a lot I don’t know that I make it look
a lot I don’t know that I make it look easy that’s certainly not my intention I
easy that’s certainly not my intention I
easy that’s certainly not my intention I don’t want to get people’s hopes up and
don’t want to get people’s hopes up and
don’t want to get people’s hopes up and say that this is an easy thing anybody
say that this is an easy thing anybody
say that this is an easy thing anybody can do it I think it requires a lot of
can do it I think it requires a lot of
can do it I think it requires a lot of hard work you know i’m making this video
hard work you know i’m making this video
hard work you know i’m making this video even though i feel like crap the weather
even though i feel like crap the weather
even though i feel like crap the weather sucks I’m out of breath I’m tired it’s
sucks I’m out of breath I’m tired it’s
sucks I’m out of breath I’m tired it’s easy for me to just stay home stay in
easy for me to just stay home stay in
easy for me to just stay home stay in bed I think if I was an employee the
bed I think if I was an employee the
bed I think if I was an employee the company anybody would have would be able
company anybody would have would be able
company anybody would have would be able to understand that I’m not feeling well
to understand that I’m not feeling well
to understand that I’m not feeling well today and just let me cash it in for the
today and just let me cash it in for the
today and just let me cash it in for the day and I think I think that’s life was
day and I think I think that’s life was
day and I think I think that’s life was an entrepreneur I think that’s the life
an entrepreneur I think that’s the life
an entrepreneur I think that’s the life of someone who wants to build something
of someone who wants to build something
of someone who wants to build something special who wants to build something
special who wants to build something
special who wants to build something beyond themselves like it’s a insane
beyond themselves like it’s a insane
beyond themselves like it’s a insane amount of hard work and I’m super happy
amount of hard work and I’m super happy
amount of hard work and I’m super happy that I’m able to motivate you and that
that I’m able to motivate you and that
that I’m able to motivate you and that the videos are a source of inspiration
the videos are a source of inspiration
the videos are a source of inspiration for you but I hope I don’t make it just
for you but I hope I don’t make it just
for you but I hope I don’t make it just look easy because man it’s an insane
look easy because man it’s an insane
look easy because man it’s an insane amount of work and it doesn’t always
amount of work and it doesn’t always
amount of work and it doesn’t always feel like work because I’m doing
feel like work because I’m doing
feel like work because I’m doing something I love and you should too what
something I love and you should too what
something I love and you should too what it’s a grind
it’s a grind
it’s a grind and I love it and I wouldn’t want it any
and I love it and I wouldn’t want it any
and I love it and I wouldn’t want it any other way really but it certainly is not
other way really but it certainly is not
other way really but it certainly is not easy so thank you guys for watching I
easy so thank you guys for watching I
easy so thank you guys for watching I got a breath my arm is tired I’m excited
got a breath my arm is tired I’m excited
got a breath my arm is tired I’m excited to go over my book though and I love all
to go over my book though and I love all
to go over my book though and I love all the feedback and questions so I’d love
the feedback and questions so I’d love
the feedback and questions so I’d love to know what you guys think of this
to know what you guys think of this
to know what you guys think of this video back to the question will hiring
video back to the question will hiring
video back to the question will hiring the wrong people let me know your
the wrong people let me know your
the wrong people let me know your thoughts in the comments and if you have
thoughts in the comments and if you have
thoughts in the comments and if you have a question about my book or your book or
a question about my book or your book or
a question about my book or your book or the book writing process leave it in the
the book writing process leave it in the
the book writing process leave it in the comments below and I’ll do my best to
comments below and I’ll do my best to
comments below and I’ll do my best to answer in next week’s video thank you
answer in next week’s video thank you
answer in next week’s video thank you guys for watching get you need to
guys for watching get you need to
guys for watching get you need to believe and i’ll see you soon
”
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