Steve Jobs is a man who revolutionized six different industries this is the
six different industries this is the
six different industries this is the story of his life and how he achieved
story of his life and how he achieved
story of his life and how he achieved that remarkable feat Steven Paul Jobs
that remarkable feat Steven Paul Jobs
that remarkable feat Steven Paul Jobs was born on a 24th of February 1955 in
was born on a 24th of February 1955 in
was born on a 24th of February 1955 in San Francisco he was adopted and this
San Francisco he was adopted and this
San Francisco he was adopted and this was something he was away a lot from a
was something he was away a lot from a
was something he was away a lot from a young age Jobs learnt to read before he
young age Jobs learnt to read before he
young age Jobs learnt to read before he went to school and often found himself
went to school and often found himself
went to school and often found himself bored while still a student jobs became
bored while still a student jobs became
bored while still a student jobs became friends with a former student five years
friends with a former student five years
friends with a former student five years his elder Stephen was niak or was as he
his elder Stephen was niak or was as he
his elder Stephen was niak or was as he was known they also made a good
was known they also made a good
was known they also made a good partnership when it came to work was had
partnership when it came to work was had
partnership when it came to work was had the engineering skills and jobs had the
the engineering skills and jobs had the
the engineering skills and jobs had the vision jobs went to Reed College which
vision jobs went to Reed College which
vision jobs went to Reed College which was a liberal arts school in Portland
was a liberal arts school in Portland
was a liberal arts school in Portland Oregon he dropped out of college but did
Oregon he dropped out of college but did
Oregon he dropped out of college but did still attend classes that interested him
still attend classes that interested him
still attend classes that interested him one such class was a calligraphy course
one such class was a calligraphy course
one such class was a calligraphy course that job said influenced him to create
that job said influenced him to create
that job said influenced him to create the Mac computer with multiple typefaces
the Mac computer with multiple typefaces
the Mac computer with multiple typefaces and proportionally spaced fonts after 18
and proportionally spaced fonts after 18
and proportionally spaced fonts after 18 months Jobs returned to his parents
months Jobs returned to his parents
months Jobs returned to his parents house and got a job working for Atari
house and got a job working for Atari
house and got a job working for Atari the videogame company who developed the
the videogame company who developed the
the videogame company who developed the famous arcade game pong the simplicity
famous arcade game pong the simplicity
famous arcade game pong the simplicity of Ataris games and lack of need for any
of Ataris games and lack of need for any
of Ataris games and lack of need for any sort of manual influence jobs in his
sort of manual influence jobs in his
sort of manual influence jobs in his later endeavors in his spare time was
later endeavors in his spare time was
later endeavors in his spare time was was building a personal computer Jobs
was building a personal computer Jobs
was building a personal computer Jobs was impressed and convinced was to start
was impressed and convinced was to start
was impressed and convinced was to start a company with him to sell the computer
a company with him to sell the computer
a company with him to sell the computer circuit boards Jobs came up with the
circuit boards Jobs came up with the
circuit boards Jobs came up with the name Apple as he was on a fruit-based
name Apple as he was on a fruit-based
name Apple as he was on a fruit-based diet and had just visited an Apple fall
diet and had just visited an Apple fall
diet and had just visited an Apple fall after a demo a computer shop owner
after a demo a computer shop owner
after a demo a computer shop owner offered to pay for 50 fully assembled
offered to pay for 50 fully assembled
offered to pay for 50 fully assembled circuit boards at $500 each more orders
circuit boards at $500 each more orders
circuit boards at $500 each more orders follow and eventually they created the
follow and eventually they created the
follow and eventually they created the Apple one personal computer including a
Apple one personal computer including a
Apple one personal computer including a case with a sleek design is set Apple
case with a sleek design is set Apple
case with a sleek design is set Apple apart from the other machines around the
apart from the other machines around the
apart from the other machines around the Apple one would go on to be sold for the
Apple one would go on to be sold for the
Apple one would go on to be sold for the next 16 years and registers 6 million
next 16 years and registers 6 million
next 16 years and registers 6 million sales for the previous 5 years
sales for the previous 5 years
sales for the previous 5 years jobs have been in an on-off relationship
jobs have been in an on-off relationship
jobs have been in an on-off relationship with Chris and Brennan she got pregnant
with Chris and Brennan she got pregnant
with Chris and Brennan she got pregnant and gave birth to their daughter Lisa in
and gave birth to their daughter Lisa in
and gave birth to their daughter Lisa in 1978 jobs did not deal with the
1978 jobs did not deal with the
1978 jobs did not deal with the pregnancy well he were ignoring it or
pregnancy well he were ignoring it or
pregnancy well he were ignoring it or denying he was the father the year after
denying he was the father the year after
denying he was the father the year after Lisa was born Jobs took a paternity test
Lisa was born Jobs took a paternity test
Lisa was born Jobs took a paternity test and was forced to start paying child
and was forced to start paying child
and was forced to start paying child support his behavior regarding his
support his behavior regarding his
support his behavior regarding his daughter is one of the few things he is
daughter is one of the few things he is
daughter is one of the few things he is remorseful about after the court case
remorseful about after the court case
remorseful about after the court case jobs changed he stopped taking drugs
jobs changed he stopped taking drugs
jobs changed he stopped taking drugs dressed smarter and cut back on his own
dressed smarter and cut back on his own
dressed smarter and cut back on his own interests one of the next projects Apple
interests one of the next projects Apple
interests one of the next projects Apple took on was a computer jobs called Lisa
took on was a computer jobs called Lisa
took on was a computer jobs called Lisa once the court case was finished Jobs
once the court case was finished Jobs
once the court case was finished Jobs took Apple public his valuation went
took Apple public his valuation went
took Apple public his valuation went from five thousand three hundred and
from five thousand three hundred and
from five thousand three hundred and nine dollars in January 1977 to 1.7 nine
nine dollars in January 1977 to 1.7 nine
nine dollars in January 1977 to 1.7 nine billion dollars in December 1980 in the
billion dollars in December 1980 in the
billion dollars in December 1980 in the early 80s jobs have put in charge at a
early 80s jobs have put in charge at a
early 80s jobs have put in charge at a Macintosh project named after the
Macintosh project named after the
Macintosh project named after the previous managers favorite type of Apple
previous managers favorite type of Apple
previous managers favorite type of Apple jobs not only created but successfully
jobs not only created but successfully
jobs not only created but successfully marketed a machine that transformed
marketed a machine that transformed
marketed a machine that transformed personal computing one of the greatest
personal computing one of the greatest
personal computing one of the greatest traits that Jobs possessed was his
traits that Jobs possessed was his
traits that Jobs possessed was his ability to convince people of nearly
ability to convince people of nearly
ability to convince people of nearly anything his powers of persuasion were
anything his powers of persuasion were
anything his powers of persuasion were described as a reality distortion field
described as a reality distortion field
described as a reality distortion field a combination of his charisma willpower
a combination of his charisma willpower
a combination of his charisma willpower and eagerness led people to get caught
and eagerness led people to get caught
and eagerness led people to get caught in this distortion field and allowed
in this distortion field and allowed
in this distortion field and allowed jobs to be able to actually change
jobs to be able to actually change
jobs to be able to actually change reality it made people do the impossible
reality it made people do the impossible
reality it made people do the impossible because they didn’t realize it was
because they didn’t realize it was
because they didn’t realize it was impossible
impossible
impossible ever since Jobs started Apple he was a
ever since Jobs started Apple he was a
ever since Jobs started Apple he was a firm believer in great design he knew a
firm believer in great design he knew a
firm believer in great design he knew a simple logo in sleek casing would set
simple logo in sleek casing would set
simple logo in sleek casing would set apart his company and products for an
apart his company and products for an
apart his company and products for an arrest Apple’s first office was in a
arrest Apple’s first office was in a
arrest Apple’s first office was in a building shade of Sony and Jobs used to
building shade of Sony and Jobs used to
building shade of Sony and Jobs used to study their marketing material and dark
study their marketing material and dark
study their marketing material and dark industrial style then he attended a
industrial style then he attended a
industrial style then he attended a design conference and was exposed to the
design conference and was exposed to the
design conference and was exposed to the bar house movement which merged arts
bar house movement which merged arts
bar house movement which merged arts with manufacturing creating a bright
with manufacturing creating a bright
with manufacturing creating a bright simple and clean look this is the look
simple and clean look this is the look
simple and clean look this is the look he implemented on his Apple products
he implemented on his Apple products
he implemented on his Apple products jobs became a master of product launches
jobs became a master of product launches
jobs became a master of product launches from the Mac in 1984 to the iPad in 2010
from the Mac in 1984 to the iPad in 2010
from the Mac in 1984 to the iPad in 2010 he combined captivating adverts with
he combined captivating adverts with
he combined captivating adverts with comprehensive media coverage the final
comprehensive media coverage the final
comprehensive media coverage the final piece of the puzzle was a launch event
piece of the puzzle was a launch event
piece of the puzzle was a launch event with a public unveiling of the product
with a public unveiling of the product
with a public unveiling of the product by Jobs himself after the successful
by Jobs himself after the successful
by Jobs himself after the successful launch sales for the Mac slowed down in
launch sales for the Mac slowed down in
launch sales for the Mac slowed down in the second half of 1984 the relationship
the second half of 1984 the relationship
the second half of 1984 the relationship between jobs in the Apple CEO also
between jobs in the Apple CEO also
between jobs in the Apple CEO also deteriorated to a point where a him or
deteriorated to a point where a him or
deteriorated to a point where a him or me ultimatum was issued at a board
me ultimatum was issued at a board
me ultimatum was issued at a board meeting the board sided with the CEO and
meeting the board sided with the CEO and
meeting the board sided with the CEO and Jobs was removed as head of the Mac team
Jobs was removed as head of the Mac team
Jobs was removed as head of the Mac team Jobs resigned from his position as
Jobs resigned from his position as
Jobs resigned from his position as chairman of the company soon after and
chairman of the company soon after and
chairman of the company soon after and he left Apple completely
he left Apple completely
he left Apple completely at 30 years of age he started a new
at 30 years of age he started a new
at 30 years of age he started a new venture called next next would develop
venture called next next would develop
venture called next next would develop and manufacture computers for the higher
and manufacture computers for the higher
and manufacture computers for the higher education market at the same time jobs
education market at the same time jobs
education market at the same time jobs that struck a deal with George Lucas to
that struck a deal with George Lucas to
that struck a deal with George Lucas to buy his Lucasfilm computer division jobs
buy his Lucasfilm computer division jobs
buy his Lucasfilm computer division jobs paid Lucas five million dollars with the
paid Lucas five million dollars with the
paid Lucas five million dollars with the promise of a further five million dollar
promise of a further five million dollar
promise of a further five million dollar investment in return jobs owned 70% of
investment in return jobs owned 70% of
investment in return jobs owned 70% of the newly formed company called Pixar
the newly formed company called Pixar
the newly formed company called Pixar Walt Disney’s nephew Roy wanted to
Walt Disney’s nephew Roy wanted to
Walt Disney’s nephew Roy wanted to revive Disney’s animation department and
revive Disney’s animation department and
revive Disney’s animation department and Pixar won the contract to computerized
Pixar won the contract to computerized
Pixar won the contract to computerized the development in 1988 the first film
the development in 1988 the first film
the development in 1988 the first film they worked on was the Little Mermaid in
they worked on was the Little Mermaid in
they worked on was the Little Mermaid in October 1989 Jobs gave a lecture at
October 1989 Jobs gave a lecture at
October 1989 Jobs gave a lecture at Stanford Business School and before he
Stanford Business School and before he
Stanford Business School and before he was introduced to the stage was sat next
was introduced to the stage was sat next
was introduced to the stage was sat next to a graduate student called marine
to a graduate student called marine
to a graduate student called marine Powell the two hit it off straight away
Powell the two hit it off straight away
Powell the two hit it off straight away and jobs proposed on New Year’s Day in
and jobs proposed on New Year’s Day in
and jobs proposed on New Year’s Day in 1990 they got married the following year
1990 they got married the following year
1990 they got married the following year and jobs his daughter Lisa now age 14
and jobs his daughter Lisa now age 14
and jobs his daughter Lisa now age 14 moved in with them in their new home in
moved in with them in their new home in
moved in with them in their new home in Palo Alto California like at Pixar the
Palo Alto California like at Pixar the
Palo Alto California like at Pixar the deal was struck between them and Disney
deal was struck between them and Disney
deal was struck between them and Disney to produce the film Toy Story together
to produce the film Toy Story together
to produce the film Toy Story together the film was a tremendous box-office
the film was a tremendous box-office
the film was a tremendous box-office success and a week after opened in the
success and a week after opened in the
success and a week after opened in the cinemas Pixar went public since his
cinemas Pixar went public since his
cinemas Pixar went public since his departure from Apple the company had
departure from Apple the company had
departure from Apple the company had nosedived
nosedived
nosedived there was little innovation and the Mac
there was little innovation and the Mac
there was little innovation and the Mac had hardly improved and its market share
had hardly improved and its market share
had hardly improved and its market share had fallen to just 4% Apple needed a new
had fallen to just 4% Apple needed a new
had fallen to just 4% Apple needed a new operating system as the latest one they
operating system as the latest one they
operating system as the latest one they have produced was not good enough they
have produced was not good enough they
have produced was not good enough they agreed to purchase next to be able to
agreed to purchase next to be able to
agreed to purchase next to be able to use its operating systems software as
use its operating systems software as
use its operating systems software as part of the deal Jobs returned to Apple
part of the deal Jobs returned to Apple
part of the deal Jobs returned to Apple in a part-time role as advisor to the
in a part-time role as advisor to the
in a part-time role as advisor to the chairman when the Apple board decided to
chairman when the Apple board decided to
chairman when the Apple board decided to sack the current CEO Jobs took a more
sack the current CEO Jobs took a more
sack the current CEO Jobs took a more active role getting involved in all
active role getting involved in all
active role getting involved in all aspects of the business and joined the
aspects of the business and joined the
aspects of the business and joined the board eventually Jobs took on the role
board eventually Jobs took on the role
board eventually Jobs took on the role of interim CEO
of interim CEO
of interim CEO it was the most grueling time of his
it was the most grueling time of his
it was the most grueling time of his life being CEO of two companies and
life being CEO of two companies and
life being CEO of two companies and having a young family took its toll on
having a young family took its toll on
having a young family took its toll on his health Jobs ability to focus helped
his health Jobs ability to focus helped
his health Jobs ability to focus helped Apple succeed again the previous CEO
Apple succeed again the previous CEO
Apple succeed again the previous CEO that approved dozens of different
that approved dozens of different
that approved dozens of different products and jobs got rid of 70% of them
products and jobs got rid of 70% of them
products and jobs got rid of 70% of them resulting in over 3,000 staff losing
resulting in over 3,000 staff losing
resulting in over 3,000 staff losing their jobs
their jobs
their jobs it meant the remaining staff were now
it meant the remaining staff were now
it meant the remaining staff were now more focused on a smaller range of four
more focused on a smaller range of four
more focused on a smaller range of four products this strategy resulted in Apple
products this strategy resulted in Apple
products this strategy resulted in Apple going from making a loss of 1.0 four
going from making a loss of 1.0 four
going from making a loss of 1.0 four billion dollars in 1997 to a profit of
billion dollars in 1997 to a profit of
billion dollars in 1997 to a profit of 309 million dollars in 1998 in May 1998
309 million dollars in 1998 in May 1998
309 million dollars in 1998 in May 1998 Apple released a desktop computer called
Apple released a desktop computer called
Apple released a desktop computer called the iMac the teardrop shape design was
the iMac the teardrop shape design was
the iMac the teardrop shape design was unlike anything seen before the iconic
unlike anything seen before the iconic
unlike anything seen before the iconic product epitomized Apple’s think
product epitomized Apple’s think
product epitomized Apple’s think different slogan the iMac became the
different slogan the iMac became the
different slogan the iMac became the fastest selling computer in Apple’s
fastest selling computer in Apple’s
fastest selling computer in Apple’s history Jobs announced his role as CEO
history Jobs announced his role as CEO
history Jobs announced his role as CEO was permanent in January 2000 jobs liked
was permanent in January 2000 jobs liked
was permanent in January 2000 jobs liked to control the entire process Apple but
to control the entire process Apple but
to control the entire process Apple but one aspect he didn’t have control of was
one aspect he didn’t have control of was
one aspect he didn’t have control of was the customer experience of buying an
the customer experience of buying an
the customer experience of buying an Apple product at a store he began
Apple product at a store he began
Apple product at a store he began developing Apple stores in 1999 the
developing Apple stores in 1999 the
developing Apple stores in 1999 the first store opened in May 2001 and in
first store opened in May 2001 and in
first store opened in May 2001 and in the first year the stores had taken 1.2
the first year the stores had taken 1.2
the first year the stores had taken 1.2 billion dollars in revenue a decade
billion dollars in revenue a decade
billion dollars in revenue a decade later
later
later there are over 326 stores worldwide
there are over 326 stores worldwide
there are over 326 stores worldwide averaging revenue of 34 million dollars
averaging revenue of 34 million dollars
averaging revenue of 34 million dollars per store every year but their presence
per store every year but their presence
per store every year but their presence also helps create a buzz for product
also helps create a buzz for product
also helps create a buzz for product launches and they increase brand
launches and they increase brand
launches and they increase brand awareness the next thing for Jobs was to
awareness the next thing for Jobs was to
awareness the next thing for Jobs was to create a strategy to transform the
create a strategy to transform the
create a strategy to transform the personal computer into a digital hub
personal computer into a digital hub
personal computer into a digital hub Apple started producing software
Apple started producing software
Apple started producing software focusing on people working with arted
focusing on people working with arted
focusing on people working with arted technology
technology
technology this meant that Apple could control the
this meant that Apple could control the
this meant that Apple could control the full user experience as they now produce
full user experience as they now produce
full user experience as they now produce software hardware and digital devices
software hardware and digital devices
software hardware and digital devices allowing them to be tightly integrated
allowing them to be tightly integrated
allowing them to be tightly integrated something no other company could do at a
something no other company could do at a
something no other company could do at a time not creating iTunes the next stage
time not creating iTunes the next stage
time not creating iTunes the next stage of the strategy was to make a portable
of the strategy was to make a portable
of the strategy was to make a portable music player the aim was to make the
music player the aim was to make the
music player the aim was to make the device as simple to use as possible the
device as simple to use as possible the
device as simple to use as possible the device could hold 1,000 songs and fit in
device could hold 1,000 songs and fit in
device could hold 1,000 songs and fit in your pocket the next step was to provide
your pocket the next step was to provide
your pocket the next step was to provide a way for consumers to purchase new
a way for consumers to purchase new
a way for consumers to purchase new music through the company jobs created
music through the company jobs created
music through the company jobs created the iTunes Store and sold songs
the iTunes Store and sold songs
the iTunes Store and sold songs individually as well as full albums in
individually as well as full albums in
individually as well as full albums in the first six days after launch it sold
the first six days after launch it sold
the first six days after launch it sold 1 million songs back in October 2003 a
1 million songs back in October 2003 a
1 million songs back in October 2003 a routine scan of his kidneys revealed
routine scan of his kidneys revealed
routine scan of his kidneys revealed that jobs had a tumor on his pancreas
that jobs had a tumor on his pancreas
that jobs had a tumor on his pancreas unfortunately the operation to remove
unfortunately the operation to remove
unfortunately the operation to remove part of his pancreas revealed the cancer
part of his pancreas revealed the cancer
part of his pancreas revealed the cancer had spread to his liver
had spread to his liver
had spread to his liver despite the illness he returned to work
despite the illness he returned to work
despite the illness he returned to work and continue to run Apple in 2005 the
and continue to run Apple in 2005 the
and continue to run Apple in 2005 the digital camera market was being
digital camera market was being
digital camera market was being decimated by the fact that mobile phones
decimated by the fact that mobile phones
decimated by the fact that mobile phones could now take photos jobs realized the
could now take photos jobs realized the
could now take photos jobs realized the same could happen to the iPod if a phone
same could happen to the iPod if a phone
same could happen to the iPod if a phone could play music the iPod would be
could play music the iPod would be
could play music the iPod would be unnecessary they produced the iPhone
unnecessary they produced the iPhone
unnecessary they produced the iPhone which was unveiled in January 2007 jobs
which was unveiled in January 2007 jobs
which was unveiled in January 2007 jobs dubbed the devices free products in one
dubbed the devices free products in one
dubbed the devices free products in one a widescreen iPod with touch controls a
a widescreen iPod with touch controls a
a widescreen iPod with touch controls a revolutionary mobile phone and a
revolutionary mobile phone and a
revolutionary mobile phone and a breakthrough internet communications
breakthrough internet communications
breakthrough internet communications device by the end of 2010 90 million
device by the end of 2010 90 million
device by the end of 2010 90 million iPhones had been sold the iPad was
iPhones had been sold the iPad was
iPhones had been sold the iPad was announced in January 2010 but the
announced in January 2010 but the
announced in January 2010 but the initial reaction was mixed people had
initial reaction was mixed people had
initial reaction was mixed people had many complaints ranging from the name to
many complaints ranging from the name to
many complaints ranging from the name to the lack of a camera or USB port this
the lack of a camera or USB port this
the lack of a camera or USB port this soon subsided when the iPad went on sale
soon subsided when the iPad went on sale
soon subsided when the iPad went on sale in April in under a month they sold 1
in April in under a month they sold 1
in April in under a month they sold 1 million less than half the time it took
million less than half the time it took
million less than half the time it took the iPhone to reach that target jobs
the iPhone to reach that target jobs
the iPhone to reach that target jobs initially didn’t want outside developers
initially didn’t want outside developers
initially didn’t want outside developers creating apps for the iPhone and iPad
creating apps for the iPhone and iPad
creating apps for the iPhone and iPad but he later allowed outsiders to create
but he later allowed outsiders to create
but he later allowed outsiders to create apps as long as they adhered to Apple
apps as long as they adhered to Apple
apps as long as they adhered to Apple standard and was sold in an Apple App
standard and was sold in an Apple App
standard and was sold in an Apple App Store the App Store produced a new
Store the App Store produced a new
Store the App Store produced a new industry instantly 3 years after the App
industry instantly 3 years after the App
industry instantly 3 years after the App Store was launched there were 500,000
Store was launched there were 500,000
Store was launched there were 500,000 apps and be downloaded 15 billion times
apps and be downloaded 15 billion times
apps and be downloaded 15 billion times jobs began suffering another downturn in
jobs began suffering another downturn in
jobs began suffering another downturn in health around November 2010 losing his
health around November 2010 losing his
health around November 2010 losing his appetite completely and experiencing an
appetite completely and experiencing an
appetite completely and experiencing an increase in pain at the start of 2011
increase in pain at the start of 2011
increase in pain at the start of 2011 doctors discovered signs of new tumors
doctors discovered signs of new tumors
doctors discovered signs of new tumors and jobs took another medical leave of
and jobs took another medical leave of
and jobs took another medical leave of absence from Apple
absence from Apple
absence from Apple with his health deteriorating jobs knew
with his health deteriorating jobs knew
with his health deteriorating jobs knew he wouldn’t return as CEO of Apple and
he wouldn’t return as CEO of Apple and
he wouldn’t return as CEO of Apple and resigned Steve Jobs’s personality was
resigned Steve Jobs’s personality was
resigned Steve Jobs’s personality was reflected in the products he produced
reflected in the products he produced
reflected in the products he produced Apple his intensity and ability to focus
Apple his intensity and ability to focus
Apple his intensity and ability to focus helped create great innovative products
helped create great innovative products
helped create great innovative products that provided a simple yet seamless
that provided a simple yet seamless
that provided a simple yet seamless experience for the user
experience for the user
experience for the user he built a startup from his parent’s
he built a startup from his parent’s
he built a startup from his parent’s garage into the most valuable company in
garage into the most valuable company in
garage into the most valuable company in the world and will be remembered as a
the world and will be remembered as a
the world and will be remembered as a visionary and a genius
visionary and a genius
visionary and a genius if you enjoyed this video and would like
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to see more animated summaries of
to see more animated summaries of entrepreneurs and other successful
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