everybody welcome to another YouTube hangout super excited to be here with
hangout super excited to be here with
hangout super excited to be here with you I’m scheduled to have this session
you I’m scheduled to have this session
you I’m scheduled to have this session with Steve Straus who is the small
with Steve Straus who is the small
with Steve Straus who is the small business columnist for the USA Today
business columnist for the USA Today
business columnist for the USA Today lots of wisdom and advice to share to
lots of wisdom and advice to share to
lots of wisdom and advice to share to help entrepreneurs grow just having a
help entrepreneurs grow just having a
help entrepreneurs grow just having a little bit technical difficulty so I
little bit technical difficulty so I
little bit technical difficulty so I thought I’m going to start it up you
thought I’m going to start it up you
thought I’m going to start it up you guys got me let’s do it let’s answer
guys got me let’s do it let’s answer
guys got me let’s do it let’s answer your marketing questions this program is
your marketing questions this program is
your marketing questions this program is brought to you by Microsoft and Steve
brought to you by Microsoft and Steve
brought to you by Microsoft and Steve and I are both Microsoft ambassadors I
and I are both Microsoft ambassadors I
and I are both Microsoft ambassadors I linked up one of the programs below and
linked up one of the programs below and
linked up one of the programs below and they’re committed to helping
they’re committed to helping
they’re committed to helping entrepreneurs grow and build their
entrepreneurs grow and build their
entrepreneurs grow and build their businesses and so they put this session
businesses and so they put this session
businesses and so they put this session together for you so I’d love to get your
together for you so I’d love to get your
together for you so I’d love to get your questions in the chat and I’ll do my
questions in the chat and I’ll do my
questions in the chat and I’ll do my best to answer them for you and help you
best to answer them for you and help you
best to answer them for you and help you out nothing brings me more pleasure than
out nothing brings me more pleasure than
out nothing brings me more pleasure than helping entrepreneurs grow just my quick
helping entrepreneurs grow just my quick
helping entrepreneurs grow just my quick thoughts on marketing I think I think
thoughts on marketing I think I think
thoughts on marketing I think I think too many entrepreneurs have a fantastic
too many entrepreneurs have a fantastic
too many entrepreneurs have a fantastic product they have a great idea they have
product they have a great idea they have
product they have a great idea they have something that can not just make a lot
something that can not just make a lot
something that can not just make a lot of money but help a lot of people but
of money but help a lot of people but
of money but help a lot of people but they have no idea how to market and
they have no idea how to market and
they have no idea how to market and that’s a big challenge a lot of people
that’s a big challenge a lot of people
that’s a big challenge a lot of people like how how do I get this thing in
like how how do I get this thing in
like how how do I get this thing in people’s hands how do I get people to
people’s hands how do I get people to
people’s hands how do I get people to learn about me how do I get some more
learn about me how do I get some more
learn about me how do I get some more exposure and so that’s really the the
exposure and so that’s really the the
exposure and so that’s really the the point of this hangout is to be able to
point of this hangout is to be able to
point of this hangout is to be able to answer your questions if you’ve been
answer your questions if you’ve been
answer your questions if you’ve been kind of struggling with a marketing
kind of struggling with a marketing
kind of struggling with a marketing question then you know I wish I had this
question then you know I wish I had this
question then you know I wish I had this when I was starting my first company
when I was starting my first company
when I was starting my first company people to be connect with so ask in the
people to be connect with so ask in the
people to be connect with so ask in the chat and I’ll do my best to to get
chat and I’ll do my best to to get
chat and I’ll do my best to to get through into the questions for you
through into the questions for you
through into the questions for you so first up is having on done the hope I
so first up is having on done the hope I
so first up is having on done the hope I pronounce that okay I have an online
pronounce that okay I have an online
pronounce that okay I have an online voice coaching business music class ah
voice coaching business music class ah
voice coaching business music class ah seems like it’s never-ending battle for
seems like it’s never-ending battle for
seems like it’s never-ending battle for me reaching out the people and failing
me reaching out the people and failing
me reaching out the people and failing my ideal age group is kids age 7 and
my ideal age group is kids age 7 and
my ideal age group is kids age 7 and above I also teach people in their 60s
above I also teach people in their 60s
above I also teach people in their 60s as well and trying to get clients main
as well and trying to get clients main
as well and trying to get clients main source has been 5 when people don’t
source has been 5 when people don’t
source has been 5 when people don’t stick around so fantastic question one
stick around so fantastic question one
stick around so fantastic question one of my favorite ways to grow a business
of my favorite ways to grow a business
of my favorite ways to grow a business and what really helped me in my first
and what really helped me in my first
and what really helped me in my first company is making alliances one of the
company is making alliances one of the
company is making alliances one of the hardest thing to do that I found is to
hardest thing to do that I found is to
hardest thing to do that I found is to try to get clients one at a time
try to get clients one at a time
try to get clients one at a time to go one at a one-and-one one it’s
to go one at a one-and-one one it’s
to go one at a one-and-one one it’s draining it’s hard to get their
draining it’s hard to get their
draining it’s hard to get their attention it doesn’t pay very well
attention it doesn’t pay very well
attention it doesn’t pay very well because you’re getting one calling
because you’re getting one calling
because you’re getting one calling slowly
slowly
slowly a time where the fastest way to market
a time where the fastest way to market
a time where the fastest way to market your business is to ally yourself with
your business is to ally yourself with
your business is to ally yourself with people who already have your target
people who already have your target
people who already have your target market and try to find a way to work
market and try to find a way to work
market and try to find a way to work with them so I’m targeting kids age
with them so I’m targeting kids age
with them so I’m targeting kids age seven and above who want to learn about
seven and above who want to learn about
seven and above who want to learn about music I’d be lucky not where else are
music I’d be lucky not where else are
music I’d be lucky not where else are these kids buying from we’re also these
these kids buying from we’re also these
these kids buying from we’re also these kids shopping from who are they
kids shopping from who are they
kids shopping from who are they connecting with and how can i partner up
connecting with and how can i partner up
connecting with and how can i partner up with that person so are they going to
with that person so are they going to
with that person so are they going to piano class are they downloading music
piano class are they downloading music
piano class are they downloading music apps are they listening to certain
apps are they listening to certain
apps are they listening to certain youtubers or paying attention to people
youtubers or paying attention to people
youtubers or paying attention to people certain snapchatters or instagramers
certain snapchatters or instagramers
certain snapchatters or instagramers right if if there’s a youtuber who loves
right if if there’s a youtuber who loves
right if if there’s a youtuber who loves teaching their kids about music or
teaching their kids about music or
teaching their kids about music or wishes that their kid knew about music
wishes that their kid knew about music
wishes that their kid knew about music you could swoop in and say hey I have
you could swoop in and say hey I have
you could swoop in and say hey I have these online coaching programs that help
these online coaching programs that help
these online coaching programs that help kids understand music making that kind
kids understand music making that kind
kids understand music making that kind of liance is a super quick way to reach
of liance is a super quick way to reach
of liance is a super quick way to reach tons of people instead of one at a time
tons of people instead of one at a time
tons of people instead of one at a time so for example you’re trying to sell the
so for example you’re trying to sell the
so for example you’re trying to sell the entrepreneurs I’m a great person to know
entrepreneurs I’m a great person to know
entrepreneurs I’m a great person to know right if you had some new app or new
right if you had some new app or new
right if you had some new app or new product or new service at targeted
product or new service at targeted
product or new service at targeted entrepreneurs I would be a good person
entrepreneurs I would be a good person
entrepreneurs I would be a good person to connect with because if I endorse it
to connect with because if I endorse it
to connect with because if I endorse it and I said hey this is something really
and I said hey this is something really
and I said hey this is something really cool you should check it out then a lot
cool you should check it out then a lot
cool you should check it out then a lot of people will go check it out the
of people will go check it out the
of people will go check it out the caveat is it’s going to be good right I
caveat is it’s going to be good right I
caveat is it’s going to be good right I only talk about things that I like that
only talk about things that I like that
only talk about things that I like that I use that I enjoy that I’m a fan of so
I use that I enjoy that I’m a fan of so
I use that I enjoy that I’m a fan of so your service at the end of day has to be
your service at the end of day has to be
your service at the end of day has to be a good one but reaching out to those
a good one but reaching out to those
a good one but reaching out to those connectors reaching out to people who
connectors reaching out to people who
connectors reaching out to people who have already secured your target
have already secured your target
have already secured your target audience is the fastest way to grow and
audience is the fastest way to grow and
audience is the fastest way to grow and one more quick story about that this was
one more quick story about that this was
one more quick story about that this was the biggest struggle that I had in my
the biggest struggle that I had in my
the biggest struggle that I had in my first business I was 19 I had a software
first business I was 19 I had a software
first business I was 19 I had a software company I was trying to build and grow
company I was trying to build and grow
company I was trying to build and grow and I felt like I tried everything
and I felt like I tried everything
and I felt like I tried everything you know I was I was not slacking I was
you know I was I was not slacking I was
you know I was I was not slacking I was putting in the hours I was working
putting in the hours I was working
putting in the hours I was working insane hours you know from my business
insane hours you know from my business
insane hours you know from my business partners dining room table because his
partners dining room table because his
partners dining room table because his office of too small for me at his house
office of too small for me at his house
office of too small for me at his house and I told them that I quit and that I’m
and I told them that I quit and that I’m
and I told them that I quit and that I’m done and that like I need to feel like
done and that like I need to feel like
done and that like I need to feel like I’m a valuable human being that the work
I’m a valuable human being that the work
I’m a valuable human being that the work that I’m doing is is going to pay off I
that I’m doing is is going to pay off I
that I’m doing is is going to pay off I didn’t end up quitting
didn’t end up quitting
didn’t end up quitting he let me back in but the thing that
he let me back in but the thing that
he let me back in but the thing that saved me was making those alliances and
saved me was making those alliances and
saved me was making those alliances and is actually looking up to Microsoft I
is actually looking up to Microsoft I
is actually looking up to Microsoft I mean I know this section is is brought
mean I know this section is is brought
mean I know this section is is brought to you by Microsoft but I have a huge
to you by Microsoft but I have a huge
to you by Microsoft but I have a huge soft spot in my heart for Microsoft
soft spot in my heart for Microsoft
soft spot in my heart for Microsoft because when I was at my lowest low when
because when I was at my lowest low when
because when I was at my lowest low when I wanted to quit my business I said
I wanted to quit my business I said
I wanted to quit my business I said somebody else has done this before right
somebody else has done this before right
somebody else has done this before right somebody else has figured this out I
somebody else has figured this out I
somebody else has figured this out I cannot be the first person in the world
cannot be the first person in the world
cannot be the first person in the world to have tried to figure out how to sell
to have tried to figure out how to sell
to have tried to figure out how to sell software and that was the biggest
software and that was the biggest
software and that was the biggest challenge I was trying to do everything
challenge I was trying to do everything
challenge I was trying to do everything myself trying to come with every new
myself trying to come with every new
myself trying to come with every new idea myself and and it wasn’t working so
idea myself and and it wasn’t working so
idea myself and and it wasn’t working so I looked at Microsoft we looked at Bill
I looked at Microsoft we looked at Bill
I looked at Microsoft we looked at Bill Gates and look at how did Bill Gates get
Gates and look at how did Bill Gates get
Gates and look at how did Bill Gates get started like not how does how does he
started like not how does how does he
started like not how does how does he make an extra million dollars now right
make an extra million dollars now right
make an extra million dollars now right that’s not interesting but zero to one
that’s not interesting but zero to one
that’s not interesting but zero to one right like zero to one how does that
right like zero to one how does that
right like zero to one how does that happen that’s what I wanted to do and it
happen that’s what I wanted to do and it
happen that’s what I wanted to do and it was through partnerships and alliances
was through partnerships and alliances
was through partnerships and alliances and I told the story a couple times on
and I told the story a couple times on
and I told the story a couple times on the channel but their big deal came when
the channel but their big deal came when
the channel but their big deal came when they made a partnership with IBM so
they made a partnership with IBM so
they made a partnership with IBM so every IBM computer sold had Microsoft
every IBM computer sold had Microsoft
every IBM computer sold had Microsoft software on it at the time IBM was the
software on it at the time IBM was the
software on it at the time IBM was the biggest computer manufacturer in the
biggest computer manufacturer in the
biggest computer manufacturer in the world
world
world and that put Microsoft on the map the
and that put Microsoft on the map the
and that put Microsoft on the map the Microsoft was already a seven million
Microsoft was already a seven million
Microsoft was already a seven million dollar company when that happened seven
dollar company when that happened seven
dollar company when that happened seven million dollars right that’s not huge
million dollars right that’s not huge
million dollars right that’s not huge but it was seven million more than what
but it was seven million more than what
but it was seven million more than what I had at the time um so that was uh that
I had at the time um so that was uh that
I had at the time um so that was uh that was a big moment for me and that really
was a big moment for me and that really
was a big moment for me and that really helps save my business so I’d be
helps save my business so I’d be
helps save my business so I’d be encouraging you to look at how can you
encouraging you to look at how can you
encouraging you to look at how can you ally yourself with people who have your
ally yourself with people who have your
ally yourself with people who have your target audience who are the potential
target audience who are the potential
target audience who are the potential connectors for you to partner up with to
connectors for you to partner up with to
connectors for you to partner up with to get the word-of-mouth message out there
get the word-of-mouth message out there
get the word-of-mouth message out there for you my first deal that I closed for
for you my first deal that I closed for
for you my first deal that I closed for thirteen and a half thousand dollars and
thirteen and a half thousand dollars and
thirteen and a half thousand dollars and that was that was you know that was
that was that was you know that was
that was that was you know that was insane that was a huge payday for me for
insane that was a huge payday for me for
insane that was a huge payday for me for you guys we not seem like a lot but for
you guys we not seem like a lot but for
you guys we not seem like a lot but for me that was that was a lot of money and
me that was that was a lot of money and
me that was that was a lot of money and more importantly I had a way to do it
more importantly I had a way to do it
more importantly I had a way to do it again and again and again so I’ve been
again and again and again so I’ve been
again and again and again so I’ve been looking for you again who are those
looking for you again who are those
looking for you again who are those people who are already targeting kids
people who are already targeting kids
people who are already targeting kids who are working with kids and different
who are working with kids and different
who are working with kids and different programs and how can you work with them
programs and how can you work with them
programs and how can you work with them to get your service introduced to them
to get your service introduced to them
to get your service introduced to them uh cool next up Arturo
uh cool next up Arturo
uh cool next up Arturo sorry please answer when you can who do
sorry please answer when you can who do
sorry please answer when you can who do I sell to first
I sell to first
I sell to first distances give a hard time because of
distances give a hard time because of
distances give a hard time because of bureaucracy figured I would sell to the
bureaucracy figured I would sell to the
bureaucracy figured I would sell to the general public first to get businesses
general public first to get businesses
general public first to get businesses on board is that a healthy strategy in
on board is that a healthy strategy in
on board is that a healthy strategy in general I’m not a huge fan of selling to
general I’m not a huge fan of selling to
general I’m not a huge fan of selling to the general public if I had a choice
the general public if I had a choice
the general public if I had a choice because it it just takes too long to get
because it it just takes too long to get
because it it just takes too long to get my business off the ground it takes too
my business off the ground it takes too
my business off the ground it takes too long to bring in reasonable revenue I
long to bring in reasonable revenue I
long to bring in reasonable revenue I think with a business audience if here’s
think with a business audience if here’s
think with a business audience if here’s the thing if you are indispensable to
the thing if you are indispensable to
the thing if you are indispensable to business like if you can solve an
business like if you can solve an
business like if you can solve an important business challenge for
important business challenge for
important business challenge for somebody they’re going to keep you on
somebody they’re going to keep you on
somebody they’re going to keep you on board they’re going to spend more money
board they’re going to spend more money
board they’re going to spend more money with you they’re going to increase their
with you they’re going to increase their
with you they’re going to increase their budgets are going to refer their
budgets are going to refer their
budgets are going to refer their businesses to you
businesses to you
businesses to you you might be able to grow within their
you might be able to grow within their
you might be able to grow within their current business uh it’s really hard as
current business uh it’s really hard as
current business uh it’s really hard as a business to let go of somebody who’s
a business to let go of somebody who’s
a business to let go of somebody who’s providing a ton of value they can see
providing a ton of value they can see
providing a ton of value they can see the markets a lot more fickle and you
the markets a lot more fickle and you
the markets a lot more fickle and you know if you are providing something that
know if you are providing something that
know if you are providing something that is making a business money or saving
is making a business money or saving
is making a business money or saving them money it’s it’s really hard to let
them money it’s it’s really hard to let
them money it’s it’s really hard to let you go or consumer is a lot easier to
you go or consumer is a lot easier to
you go or consumer is a lot easier to drop things so that combined with the
drop things so that combined with the
drop things so that combined with the fact that is way harder to go and reach
fact that is way harder to go and reach
fact that is way harder to go and reach them that finding those customers one of
them that finding those customers one of
them that finding those customers one of the time is so difficult I would prefer
the time is so difficult I would prefer
the time is so difficult I would prefer to focus on the business market what I
to focus on the business market what I
to focus on the business market what I might say that was start smaller because
might say that was start smaller because
might say that was start smaller because not every business is bureaucratic you
not every business is bureaucratic you
not every business is bureaucratic you know my business I have 16 people who
know my business I have 16 people who
know my business I have 16 people who work in my company uh
work in my company uh
work in my company uh you know I make decisions myself though
you know I make decisions myself though
you know I make decisions myself though right
right
right you know something came in I would make
you know something came in I would make
you know something came in I would make a decision on it and that might mean
a decision on it and that might mean
a decision on it and that might mean everybody in my team getting a new piece
everybody in my team getting a new piece
everybody in my team getting a new piece of software or you know some new
of software or you know some new
of software or you know some new technology whatever it is so you don’t
technology whatever it is so you don’t
technology whatever it is so you don’t have to go into the big guys you don’t
have to go into the big guys you don’t
have to go into the big guys you don’t have to go to the companies with 10,000
have to go to the companies with 10,000
have to go to the companies with 10,000 employees because that’s a super long
employees because that’s a super long
employees because that’s a super long sales cycle and is highly bureaucratic
sales cycle and is highly bureaucratic
sales cycle and is highly bureaucratic you can still do it
you can still do it
you can still do it look if you have a product that can help
look if you have a product that can help
look if you have a product that can help them start but you may not be around for
them start but you may not be around for
them start but you may not be around for the 18-month sales cycle that it takes
the 18-month sales cycle that it takes
the 18-month sales cycle that it takes to land that deal right it can take a
to land that deal right it can take a
to land that deal right it can take a lot of time to land a big deal so you
lot of time to land a big deal so you
lot of time to land a big deal so you want to make sure you have some cash
want to make sure you have some cash
want to make sure you have some cash flow coming in and that can come by
flow coming in and that can come by
flow coming in and that can come by working with smaller companies if you
working with smaller companies if you
working with smaller companies if you think they can see what market is still
think they can see what market is still
think they can see what market is still something you want to go after you can I
something you want to go after you can I
something you want to go after you can I would just really weigh my time you know
would just really weigh my time you know
would just really weigh my time you know are you getting a return on the time and
are you getting a return on the time and
are you getting a return on the time and is it is it
is it is it
is it is it it where if I had a product or service
it where if I had a product or service
it where if I had a product or service that could be both consumer and business
that could be both consumer and business
that could be both consumer and business I would always go for business first or
I would always go for business first or
I would always go for business first or ever possible all right holy cow the
ever possible all right holy cow the
ever possible all right holy cow the chat is blowing up uh let’s go through
chat is blowing up uh let’s go through
chat is blowing up uh let’s go through David how do you reach and find people
David how do you reach and find people
David how do you reach and find people to interview that’s an interesting one
to interview that’s an interesting one
to interview that’s an interesting one um I don’t do a lot of outreach just in
um I don’t do a lot of outreach just in
um I don’t do a lot of outreach just in general for my business I’m not a big
general for my business I’m not a big
general for my business I’m not a big I’m not a big sales person I’m not the
I’m not a big sales person I’m not the
I’m not a big sales person I’m not the guy who makes a list of people and goes
guy who makes a list of people and goes
guy who makes a list of people and goes out and knocks on doors or mixed phone
out and knocks on doors or mixed phone
out and knocks on doors or mixed phone calls or sends out emails and say you
calls or sends out emails and say you
calls or sends out emails and say you will you come on my show even for making
will you come on my show even for making
will you come on my show even for making partnerships with companies the the
partnerships with companies the the
partnerships with companies the the brains that I work with they’ve all come
brains that I work with they’ve all come
brains that I work with they’ve all come to me and and that’s not it’s not that
to me and and that’s not it’s not that
to me and and that’s not it’s not that I’m just you know great amazing person
I’m just you know great amazing person
I’m just you know great amazing person it’s just speaks to my skill set I am
it’s just speaks to my skill set I am
it’s just speaks to my skill set I am not the type A personality guy I’m not
not the type A personality guy I’m not
not the type A personality guy I’m not that I may not see me as you know I’m
that I may not see me as you know I’m
that I may not see me as you know I’m talkative when I’m chatting with you you
talkative when I’m chatting with you you
talkative when I’m chatting with you you talking about entrepreneurship I can get
talking about entrepreneurship I can get
talking about entrepreneurship I can get going but in general I’m not super
going but in general I’m not super
going but in general I’m not super social like I’m not talking to people
social like I’m not talking to people
social like I’m not talking to people next to me on the subway I don’t go to
next to me on the subway I don’t go to
next to me on the subway I don’t go to conferences because I don’t I don’t
conferences because I don’t I don’t
conferences because I don’t I don’t mingle well and do small talk while I
mingle well and do small talk while I
mingle well and do small talk while I don’t enjoy I didn’t go to VidCon this
don’t enjoy I didn’t go to VidCon this
don’t enjoy I didn’t go to VidCon this year I don’t go to conferences period
year I don’t go to conferences period
year I don’t go to conferences period unless I’m speaking at them speaking
unless I’m speaking at them speaking
unless I’m speaking at them speaking allows me to expose what I’m really good
allows me to expose what I’m really good
allows me to expose what I’m really good at we’re just going to a conference and
at we’re just going to a conference and
at we’re just going to a conference and trading business cards and trying to
trading business cards and trying to
trading business cards and trying to strike up conversations just doesn’t fit
strike up conversations just doesn’t fit
strike up conversations just doesn’t fit into my skill set so it could be amazing
into my skill set so it could be amazing
into my skill set so it could be amazing for some people it just doesn’t work for
for some people it just doesn’t work for
for some people it just doesn’t work for me and so if my business rely on me
me and so if my business rely on me
me and so if my business rely on me being the super salesman it would feel
being the super salesman it would feel
being the super salesman it would feel like I would be off doing something else
like I would be off doing something else
like I would be off doing something else so the way that I have success in my
so the way that I have success in my
so the way that I have success in my company and the way that I get people
company and the way that I get people
company and the way that I get people the interview is I kick up a lot of
the interview is I kick up a lot of
the interview is I kick up a lot of noise in my market that’s what marketing
noise in my market that’s what marketing
noise in my market that’s what marketing is like you kick up a lot of noise you
is like you kick up a lot of noise you
is like you kick up a lot of noise you kick up a lot of dust you get people to
kick up a lot of dust you get people to
kick up a lot of dust you get people to pay attention to you and if you’re
pay attention to you and if you’re
pay attention to you and if you’re producing good stuff people will pay
producing good stuff people will pay
producing good stuff people will pay attention to you and they’ll reach out
attention to you and they’ll reach out
attention to you and they’ll reach out to you with opportunities hey I’d like
to you with opportunities hey I’d like
to you with opportunities hey I’d like you to write a book that’s how I got my
you to write a book that’s how I got my
you to write a book that’s how I got my book deal hey I’d like to be your agent
book deal hey I’d like to be your agent
book deal hey I’d like to be your agent and represent you on different deals hey
and represent you on different deals hey
and represent you on different deals hey I’d like to be a brief Bram
I’d like to be a brief Bram
I’d like to be a brief Bram with you hey I’d like to introduce you
with you hey I’d like to introduce you
with you hey I’d like to introduce you to this author who was trying to come
to this author who was trying to come
to this author who was trying to come with a book can you interview them a lot
with a book can you interview them a lot
with a book can you interview them a lot of the opportunities that came i never
of the opportunities that came i never
of the opportunities that came i never even expected it was never in my
even expected it was never in my
even expected it was never in my business plan and start it just happened
business plan and start it just happened
business plan and start it just happened because I focused on kicking up a lot of
because I focused on kicking up a lot of
because I focused on kicking up a lot of noise in my industry and I think a lot
noise in my industry and I think a lot
noise in my industry and I think a lot of times a lot of times are looking for
of times a lot of times are looking for
of times a lot of times are looking for the simple solution right a lot of times
the simple solution right a lot of times
the simple solution right a lot of times looking at I I look at right now I look
looking at I I look at right now I look
looking at I I look at right now I look at my youtube channel thinking how do I
at my youtube channel thinking how do I
at my youtube channel thinking how do I make my youtube channel grow faster you
make my youtube channel grow faster you
make my youtube channel grow faster you know I’m on a 350 thousand subscribers
know I’m on a 350 thousand subscribers
know I’m on a 350 thousand subscribers something like that how do I get 2
something like that how do I get 2
something like that how do I get 2 million I want to get 2 million what do
million I want to get 2 million what do
million I want to get 2 million what do I need to do to do that and I’m always
I need to do to do that and I’m always
I need to do to do that and I’m always looking for other like hacks and
looking for other like hacks and
looking for other like hacks and techniques and tricks and you think
techniques and tricks and you think
techniques and tricks and you think about SEO and and it’s great and you
about SEO and and it’s great and you
about SEO and and it’s great and you know people say share it on Twitter and
know people say share it on Twitter and
know people say share it on Twitter and share it on Instagram and and it’s great
share it on Instagram and and it’s great
share it on Instagram and and it’s great we’re always looking for this magic
we’re always looking for this magic
we’re always looking for this magic bullet we’re really the thing
bullet we’re really the thing
bullet we’re really the thing consistently that has helped my channel
consistently that has helped my channel
consistently that has helped my channel grow is making better content it’s me
grow is making better content it’s me
grow is making better content it’s me being better on camera right me
being better on camera right me
being better on camera right me providing more value to you guys it’s
providing more value to you guys it’s
providing more value to you guys it’s profiling people that give better value
profiling people that give better value
profiling people that give better value in their responses it’s launched a new
in their responses it’s launched a new
in their responses it’s launched a new series that add value to your lives if
series that add value to your lives if
series that add value to your lives if you like it you’re going to share it
you like it you’re going to share it
you like it you’re going to share it you’re going to tell people whether you
you’re going to tell people whether you
you’re going to tell people whether you can the consumer you’re going to come
can the consumer you’re going to come
can the consumer you’re going to come back to the channel regularly and from
back to the channel regularly and from
back to the channel regularly and from that a lot of unexpected things happen
that a lot of unexpected things happen
that a lot of unexpected things happen and so that answer sucks because it’s
and so that answer sucks because it’s
and so that answer sucks because it’s work like I don’t want the answer that
work like I don’t want the answer that
work like I don’t want the answer that my content is just okay I need to make
my content is just okay I need to make
my content is just okay I need to make it better that’s not an amazing answer I
it better that’s not an amazing answer I
it better that’s not an amazing answer I want a magic bullet I want you to tell
want a magic bullet I want you to tell
want a magic bullet I want you to tell me you know put it up on snapchat and
me you know put it up on snapchat and
me you know put it up on snapchat and I’ll blow up that’s the I said I want
I’ll blow up that’s the I said I want
I’ll blow up that’s the I said I want right that’s the answer we all want but
right that’s the answer we all want but
right that’s the answer we all want but really it’s always come down to for my
really it’s always come down to for my
really it’s always come down to for my channel for the content that I make it’s
channel for the content that I make it’s
channel for the content that I make it’s just got to get better and the more pour
just got to get better and the more pour
just got to get better and the more pour into it and the more hard work and love
into it and the more hard work and love
into it and the more hard work and love that I show it the more results I get
that I show it the more results I get
that I show it the more results I get and so that’s how I get people interview
and so that’s how I get people interview
and so that’s how I get people interview that’s it next up the chat just exploded
that’s it next up the chat just exploded
that’s it next up the chat just exploded so quickly that I’m not going in order
so quickly that I’m not going in order
so quickly that I’m not going in order so if you guys could if you had a
so if you guys could if you had a
so if you guys could if you had a question you could post it there again
question you could post it there again
question you could post it there again I’ll pick it up Larry’s writing good
I’ll pick it up Larry’s writing good
I’ll pick it up Larry’s writing good afternoon what’s the best social media
afternoon what’s the best social media
afternoon what’s the best social media platform to market an e-book I think the
platform to market an e-book I think the
platform to market an e-book I think the best platform for you is the one where
best platform for you is the one where
best platform for you is the one where you can match your skills to the
you can match your skills to the
you can match your skills to the audience so let me explain I think most
audience so let me explain I think most
audience so let me explain I think most of the major social media platforms have
of the major social media platforms have
of the major social media platforms have a have a good chunk of people you know
a have a good chunk of people you know
a have a good chunk of people you know you can still say some things like
you can still say some things like
you can still say some things like LinkedIn is more geared towards a
LinkedIn is more geared towards a
LinkedIn is more geared towards a business audience you know Microsoft
business audience you know Microsoft
business audience you know Microsoft just bought LinkedIn so that’s super
just bought LinkedIn so that’s super
just bought LinkedIn so that’s super interesting you know Pinterest is still
interesting you know Pinterest is still
interesting you know Pinterest is still more geared towards a female audience
more geared towards a female audience
more geared towards a female audience snapchat is still more geared towards a
snapchat is still more geared towards a
snapchat is still more geared towards a younger audience but there’s your
younger audience but there’s your
younger audience but there’s your customers are pretty much on all the
customers are pretty much on all the
customers are pretty much on all the platforms unless you sell something
platforms unless you sell something
platforms unless you sell something super nice sheen specific your customers
super nice sheen specific your customers
super nice sheen specific your customers are pretty much everywhere and so the
are pretty much everywhere and so the
are pretty much everywhere and so the answer then becomes which platform best
answer then becomes which platform best
answer then becomes which platform best lines up with your skill set so you know
lines up with your skill set so you know
lines up with your skill set so you know if you’re great on video you should be
if you’re great on video you should be
if you’re great on video you should be on YouTube or you should be on snapchat
on YouTube or you should be on snapchat
on YouTube or you should be on snapchat but if you want to produce videos get on
but if you want to produce videos get on
but if you want to produce videos get on YouTube if you want to do raw and just
YouTube if you want to do raw and just
YouTube if you want to do raw and just be a natural talent and do vlogging then
be a natural talent and do vlogging then
be a natural talent and do vlogging then you know get on snapchat if you’re a
you know get on snapchat if you’re a
you know get on snapchat if you’re a photographer if you want to be on
photographer if you want to be on
photographer if you want to be on Instagram if you are great at writing
Instagram if you are great at writing
Instagram if you are great at writing then you can start a blog or if you are
then you can start a blog or if you are
then you can start a blog or if you are great at writing short things and you
great at writing short things and you
great at writing short things and you can get on Twitter like there’s no one
can get on Twitter like there’s no one
can get on Twitter like there’s no one right answer it’s figuring out what’s
right answer it’s figuring out what’s
right answer it’s figuring out what’s best for you me personally I’ve gone
best for you me personally I’ve gone
best for you me personally I’ve gone all-in on YouTube because it matches
all-in on YouTube because it matches
all-in on YouTube because it matches what I’m naturally good at and what I
what I’m naturally good at and what I
what I’m naturally good at and what I want to get better at so I’m more of a
want to get better at so I’m more of a
want to get better at so I’m more of a visual learner
visual learner
visual learner I’d much rather look at something then
I’d much rather look at something then
I’d much rather look at something then try to hear it
try to hear it
try to hear it uh you know if somebody on my team is
uh you know if somebody on my team is
uh you know if somebody on my team is trying to explain something to me and
trying to explain something to me and
trying to explain something to me and they’re reading it out it’s like oh let
they’re reading it out it’s like oh let
they’re reading it out it’s like oh let me see it I need to see it for me to
me see it I need to see it for me to
me see it I need to see it for me to process it where I’m only hearing it it
process it where I’m only hearing it it
process it where I’m only hearing it it becomes a lot harder that’s me
becomes a lot harder that’s me
becomes a lot harder that’s me like you guys might be different I would
like you guys might be different I would
like you guys might be different I would much rather watch a video then listen to
much rather watch a video then listen to
much rather watch a video then listen to a podcast
a podcast
a podcast it was the same content you know Lois
it was the same content you know Lois
it was the same content you know Lois house has a great podcast called a
house has a great podcast called a
house has a great podcast called a school of greatness and I had them on my
school of greatness and I had them on my
school of greatness and I had them on my channel not that long ago uh I watched
channel not that long ago uh I watched
channel not that long ago uh I watched his video version I learned more from
his video version I learned more from
his video version I learned more from that than just listened to the audio and
that than just listened to the audio and
that than just listened to the audio and that’s me and so understanding what you
that’s me and so understanding what you
that’s me and so understanding what you are good at or what you want to get good
are good at or what you want to get good
are good at or what you want to get good at like I wasn’t the greatest at you too
at like I wasn’t the greatest at you too
at like I wasn’t the greatest at you too when I started you can go back on the
when I started you can go back on the
when I started you can go back on the videos and see how terrible they were
videos and see how terrible they were
videos and see how terrible they were and I’ve kept them up there the show the
and I’ve kept them up there the show the
and I’ve kept them up there the show the history the content was still good but
history the content was still good but
history the content was still good but the execution my delivery wasn’t
the execution my delivery wasn’t
the execution my delivery wasn’t fantastic and so you’ll see you know I
fantastic and so you’ll see you know I
fantastic and so you’ll see you know I wanted to get better at it and slowly
wanted to get better at it and slowly
wanted to get better at it and slowly did it took me a long time I have I
did it took me a long time I have I
did it took me a long time I have I don’t know how many thousand videos on
don’t know how many thousand videos on
don’t know how many thousand videos on my channel now it’s crazy but you know
my channel now it’s crazy but you know
my channel now it’s crazy but you know you put in the work you’ll get better at
you put in the work you’ll get better at
you put in the work you’ll get better at it and so what do you want to get better
it and so what do you want to get better
it and so what do you want to get better at you know if you have an e-book then
at you know if you have an e-book then
at you know if you have an e-book then probably you’re a good writer I’m hoping
probably you’re a good writer I’m hoping
probably you’re a good writer I’m hoping hoping you’re good writing if you wrote
hoping you’re good writing if you wrote
hoping you’re good writing if you wrote in eBook
in eBook
in eBook so you know Twitter would be a logical
so you know Twitter would be a logical
so you know Twitter would be a logical place for you and you can follow
place for you and you can follow
place for you and you can follow hashtags you can get involved in
hashtags you can get involved in
hashtags you can get involved in conversations just as an example here I
conversations just as an example here I
conversations just as an example here I was involved that we just finished the
was involved that we just finished the
was involved that we just finished the Microsoft Twitter chat before this and
Microsoft Twitter chat before this and
Microsoft Twitter chat before this and before it started I was on Twitter
before it started I was on Twitter
before it started I was on Twitter searching anybody who’s happened in
searching anybody who’s happened in
searching anybody who’s happened in marketing people were posting links
marketing people were posting links
marketing people were posting links getting conversations and I just joined
getting conversations and I just joined
getting conversations and I just joined in instead of talking about marketing
in instead of talking about marketing
in instead of talking about marketing and on my Twitter bio it said I’m
and on my Twitter bio it said I’m
and on my Twitter bio it said I’m starting a marketing Twitter chat at
starting a marketing Twitter chat at
starting a marketing Twitter chat at 12:30 that’s still there I haven’t
12:30 that’s still there I haven’t
12:30 that’s still there I haven’t updated my bow yet you can go check it
updated my bow yet you can go check it
updated my bow yet you can go check it out and that helped bring in some people
out and that helped bring in some people
out and that helped bring in some people to the conversation so like use the
to the conversation so like use the
to the conversation so like use the skills that you have and any of the
skills that you have and any of the
skills that you have and any of the platforms can work but I think the
platforms can work but I think the
platforms can work but I think the biggest challenge for a lot of people is
biggest challenge for a lot of people is
biggest challenge for a lot of people is we try to do everything right you need
we try to do everything right you need
we try to do everything right you need to be on snapchat you need to be on
to be on snapchat you need to be on
to be on snapchat you need to be on Instagram and so you sign up for all
Instagram and so you sign up for all
Instagram and so you sign up for all these accounts and everything is just
these accounts and everything is just
these accounts and everything is just mediocre right everything is everything
mediocre right everything is everything
mediocre right everything is everything sucks because you’re trying to do
sucks because you’re trying to do
sucks because you’re trying to do everything and you don’t have enough
everything and you don’t have enough
everything and you don’t have enough time to do everything so figure out the
time to do everything so figure out the
time to do everything so figure out the one maybe two platforms that you can
one maybe two platforms that you can
one maybe two platforms that you can really excel at that tap into your
really excel at that tap into your
really excel at that tap into your natural skills and then do the work to
natural skills and then do the work to
natural skills and then do the work to get better people ask me is a quality or
get better people ask me is a quality or
get better people ask me is a quality or quantity and it’s an easy question but
quantity and it’s an easy question but
quantity and it’s an easy question but it’s a deeper question because the easy
it’s a deeper question because the easy
it’s a deeper question because the easy answer is is quality of course I get the
answer is is quality of course I get the
answer is is quality of course I get the stuff if you just produce a ton of crap
stuff if you just produce a ton of crap
stuff if you just produce a ton of crap nobody’s going to care about it you want
nobody’s going to care about it you want
nobody’s going to care about it you want to have something quality but to get to
to have something quality but to get to
to have something quality but to get to the quality you need to do quantity
the quality you need to do quantity
the quality you need to do quantity right if you want to get better on
right if you want to get better on
right if you want to get better on YouTube and you’re making one video a
YouTube and you’re making one video a
YouTube and you’re making one video a month you’re not going to get really
month you’re not going to get really
month you’re not going to get really good on YouTube it’s just not going to
good on YouTube it’s just not going to
good on YouTube it’s just not going to happen you’re not producing enough so
happen you’re not producing enough so
happen you’re not producing enough so the quantity whether you put whether you
the quantity whether you put whether you
the quantity whether you put whether you release them or not I have tons of
release them or not I have tons of
release them or not I have tons of videos that I haven’t released but
videos that I haven’t released but
videos that I haven’t released but whether you release or not you need to
whether you release or not you need to
whether you release or not you need to do the quantity to get the skills to get
do the quantity to get the skills to get
do the quantity to get the skills to get better to produce the quality so the
better to produce the quality so the
better to produce the quality so the answer really becomes both that’s my
answer really becomes both that’s my
answer really becomes both that’s my rant for the day okay what else
rant for the day okay what else
rant for the day okay what else Enzo what do you recommend to do
Enzo what do you recommend to do
Enzo what do you recommend to do regarding SEO learning do it by yourself
regarding SEO learning do it by yourself
regarding SEO learning do it by yourself or outsource um for me it comes down to
or outsource um for me it comes down to
or outsource um for me it comes down to again your core competency like if you
again your core competency like if you
again your core competency like if you are excited about learning SEO then then
are excited about learning SEO then then
are excited about learning SEO then then go out and do it if you’re not but you
go out and do it if you’re not but you
go out and do it if you’re not but you realize that it’s important to your
realize that it’s important to your
realize that it’s important to your business then I would look at
business then I would look at
business then I would look at potentially outsource in it if it’s core
potentially outsource in it if it’s core
potentially outsource in it if it’s core to your business like your business will
to your business like your business will
to your business like your business will depend on it rely on it your business
depend on it rely on it your business
depend on it rely on it your business you know doesn’t exist almost if you
you know doesn’t exist almost if you
you know doesn’t exist almost if you don’t have it then I wouldn’t just
don’t have it then I wouldn’t just
don’t have it then I wouldn’t just outsource it I would in source it I
outsource it I would in source it I
outsource it I would in source it I would delegate it I would hire somebody
would delegate it I would hire somebody
would delegate it I would hire somebody to do it for me so that that would be
to do it for me so that that would be
to do it for me so that that would be those would be my three options if I was
those would be my three options if I was
those would be my three options if I was really curious about it and excited by
really curious about it and excited by
really curious about it and excited by it then I would do it myself and there’s
it then I would do it myself and there’s
it then I would do it myself and there’s still a lot like you look at video I am
still a lot like you look at video I am
still a lot like you look at video I am involved in every video that gets
involved in every video that gets
involved in every video that gets produced I’m reviewing every video that
produced I’m reviewing every video that
produced I’m reviewing every video that gets produced
gets produced
gets produced I’m helping research for some of them
I’m helping research for some of them
I’m helping research for some of them are helping with titles for like I like
are helping with titles for like I like
are helping with titles for like I like it I want to get better at it it fuels
it I want to get better at it it fuels
it I want to get better at it it fuels me and drys mean it makes me come alive
me and drys mean it makes me come alive
me and drys mean it makes me come alive right I feel satisfied I feel growth and
right I feel satisfied I feel growth and
right I feel satisfied I feel growth and joy I don’t want to edit you know I am
joy I don’t want to edit you know I am
joy I don’t want to edit you know I am NOT a good editor
NOT a good editor
NOT a good editor I hate editing I don’t want to get
I hate editing I don’t want to get
I hate editing I don’t want to get better at editing it’s not on my to-do
better at editing it’s not on my to-do
better at editing it’s not on my to-do list and so editing then become
list and so editing then become
list and so editing then become something is important to me right I
something is important to me right I
something is important to me right I can’t just outsource that because if I
can’t just outsource that because if I
can’t just outsource that because if I don’t have a good editing team and
don’t have a good editing team and
don’t have a good editing team and structure my channel doesn’t exist right
structure my channel doesn’t exist right
structure my channel doesn’t exist right they all live YouTube hangouts so I’ve
they all live YouTube hangouts so I’ve
they all live YouTube hangouts so I’ve hired some the first person I hired from
hired some the first person I hired from
hired some the first person I hired from my YouTube team was an editor and now we
my YouTube team was an editor and now we
my YouTube team was an editor and now we have two full-time editors who are
have two full-time editors who are
have two full-time editors who are working on the channel and you know
working on the channel and you know
working on the channel and you know there are other things that I might look
there are other things that I might look
there are other things that I might look at that I might outsource a start you
at that I might outsource a start you
at that I might outsource a start you know maybe we do a caption
know maybe we do a caption
know maybe we do a caption everybody’s asking for captions can you
everybody’s asking for captions can you
everybody’s asking for captions can you caption this can you translate this you
caption this can you translate this you
caption this can you translate this you know that would be something I would
know that would be something I would
know that would be something I would text on an outsourcing basis do I get
text on an outsourcing basis do I get
text on an outsourcing basis do I get results if it then become something that
results if it then become something that
results if it then become something that is so insanely important to my business
is so insanely important to my business
is so insanely important to my business that the growth depends on captioning I
that the growth depends on captioning I
that the growth depends on captioning I wouldn’t just dress into some outsource
wouldn’t just dress into some outsource
wouldn’t just dress into some outsource company I would I would want to hire
company I would I would want to hire
company I would I would want to hire somebody in-house I’m not going to be
somebody in-house I’m not going to be
somebody in-house I’m not going to be the guy transcribing all of my words and
the guy transcribing all of my words and
the guy transcribing all of my words and putting them you know in the captions
putting them you know in the captions
putting them you know in the captions but I would have somebody that I would
but I would have somebody that I would
but I would have somebody that I would hire so you know Enzo to your question
hire so you know Enzo to your question
hire so you know Enzo to your question with SEO are you interested in it does
with SEO are you interested in it does
with SEO are you interested in it does it fuel you know SEO is one way to grow
it fuel you know SEO is one way to grow
it fuel you know SEO is one way to grow a business it’s enough it’s a highly
a business it’s enough it’s a highly
a business it’s enough it’s a highly effective way but it’s not the only way
effective way but it’s not the only way
effective way but it’s not the only way so are you interested in learning about
so are you interested in learning about
so are you interested in learning about if you are then go and study get
if you are then go and study get
if you are then go and study get learning get better at it if you’re not
learning get better at it if you’re not
learning get better at it if you’re not then I would start with outsourcing and
then I would start with outsourcing and
then I would start with outsourcing and see if you’re getting results but if it
see if you’re getting results but if it
see if you’re getting results but if it really helps really works I’d look to
really helps really works I’d look to
really helps really works I’d look to get somebody on your staff on board
get somebody on your staff on board
get somebody on your staff on board somebody who who really cares about what
somebody who who really cares about what
somebody who who really cares about what they’re doing and cares about the
they’re doing and cares about the
they’re doing and cares about the mission of your business to help you
mission of your business to help you
mission of your business to help you create something that will love that
create something that will love that
create something that will love that will grow ah next bill mean what is the
will grow ah next bill mean what is the
will grow ah next bill mean what is the best way to market via Instagram to be
best way to market via Instagram to be
best way to market via Instagram to be loyal customers slash pain prospects and
loyal customers slash pain prospects and
loyal customers slash pain prospects and once you start social media marketing
once you start social media marketing
once you start social media marketing how do you build followers likes noise
how do you build followers likes noise
how do you build followers likes noise noise interesting okay so first of all
noise interesting okay so first of all
noise interesting okay so first of all do the first part first or the second
do the first part first or the second
do the first part first or the second part first sorry about the social media
part first sorry about the social media
part first sorry about the social media it’s about providing value right just
it’s about providing value right just
it’s about providing value right just like in anything else in business it’s
like in anything else in business it’s
like in anything else in business it’s about providing value want people to
about providing value want people to
about providing value want people to follow you sure you can buy followers
follow you sure you can buy followers
follow you sure you can buy followers but that’s not going to lead you to
but that’s not going to lead you to
but that’s not going to lead you to anything besides a vanity number and for
anything besides a vanity number and for
anything besides a vanity number and for some people that’s important you know
some people that’s important you know
some people that’s important you know for some people having 10,000 Twitter
for some people having 10,000 Twitter
for some people having 10,000 Twitter followers maybe that helps you close a
followers maybe that helps you close a
followers maybe that helps you close a deal even though those 10,000 were all
deal even though those 10,000 were all
deal even though those 10,000 were all bought in all fake that’s when people do
bought in all fake that’s when people do
bought in all fake that’s when people do it it’s a vanity number you still get
it it’s a vanity number you still get
it it’s a vanity number you still get value out of it even those those 10,000
value out of it even those those 10,000
value out of it even those those 10,000 people don’t really exist but if you’re
people don’t really exist but if you’re
people don’t really exist but if you’re eventually trying to sell stuff to them
eventually trying to sell stuff to them
eventually trying to sell stuff to them and you want them to actually share it
and you want them to actually share it
and you want them to actually share it and promote you and help you with
and promote you and help you with
and promote you and help you with whatever business objectives you have
whatever business objectives you have
whatever business objectives you have then I’ve been looking at quality
then I’ve been looking at quality
then I’ve been looking at quality content like why do you guys follow me
content like why do you guys follow me
content like why do you guys follow me on YouTube you like the content that is
on YouTube you like the content that is
on YouTube you like the content that is being put up right if you didn’t you
being put up right if you didn’t you
being put up right if you didn’t you would unsubscribe I’m sure there’s other
would unsubscribe I’m sure there’s other
would unsubscribe I’m sure there’s other channels that you’ve watched that you
channels that you’ve watched that you
channels that you’ve watched that you didn’t enjoy
didn’t enjoy
didn’t enjoy then you subscribe that it’s pretty
then you subscribe that it’s pretty
then you subscribe that it’s pretty simple it’s not about you know how do
simple it’s not about you know how do
simple it’s not about you know how do you market and how do you all of these
you market and how do you all of these
you market and how do you all of these social media sites are really easy to
social media sites are really easy to
social media sites are really easy to share stuff right if you really like
share stuff right if you really like
share stuff right if you really like something you’ll tell your friends and
something you’ll tell your friends and
something you’ll tell your friends and buds to check out this video check out
buds to check out this video check out
buds to check out this video check out this pose check out this picture so it
this pose check out this picture so it
this pose check out this picture so it comes back to again the harder decision
comes back to again the harder decision
comes back to again the harder decision like the the sucky answer is that you
like the the sucky answer is that you
like the the sucky answer is that you got to put in the work you got a Creek
got to put in the work you got a Creek
got to put in the work you got a Creek good stop it’s never been easier for
good stop it’s never been easier for
good stop it’s never been easier for good stuff to spread right in the past
good stuff to spread right in the past
good stuff to spread right in the past you had to take out an advertising
you had to take out an advertising
you had to take out an advertising campaign now it can help amplify it but
campaign now it can help amplify it but
campaign now it can help amplify it but it’s not required it’s not necessary
it’s not required it’s not necessary
it’s not required it’s not necessary I’d much rather put my money to the
I’d much rather put my money to the
I’d much rather put my money to the creative then into the advertising and
creative then into the advertising and
creative then into the advertising and marketing and if you do that you build
marketing and if you do that you build
marketing and if you do that you build up a following right you get people to
up a following right you get people to
up a following right you get people to care about you and then when trying to
care about you and then when trying to
care about you and then when trying to sell something it becomes a lot easier
sell something it becomes a lot easier
sell something it becomes a lot easier when you are selling dog make sure that
when you are selling dog make sure that
when you are selling dog make sure that you have content that is personal I’d
you have content that is personal I’d
you have content that is personal I’d say 10 to 20 percent of your content
say 10 to 20 percent of your content
say 10 to 20 percent of your content should be personal it should be about
should be personal it should be about
should be personal it should be about you should be about your life should be
you should be about your life should be
you should be about your life should be what you’re doing that’s why I have the
what you’re doing that’s why I have the
what you’re doing that’s why I have the life with eben series on my youtube
life with eben series on my youtube
life with eben series on my youtube channel the life of Evan series on my
channel the life of Evan series on my
channel the life of Evan series on my youtube channel is the worst-performing
youtube channel is the worst-performing
youtube channel is the worst-performing series on my channel people that watch
series on my channel people that watch
series on my channel people that watch as much people comment on as much people
as much people comment on as much people
as much people comment on as much people don’t like it as much people don’t share
don’t like it as much people don’t share
don’t like it as much people don’t share it as much we sometimes lose subscribers
it as much we sometimes lose subscribers
it as much we sometimes lose subscribers on those so when do I do it just from a
on those so when do I do it just from a
on those so when do I do it just from a business perspective why do I have that
business perspective why do I have that
business perspective why do I have that series up it’s because the people who
series up it’s because the people who
series up it’s because the people who watch that become way more connected to
watch that become way more connected to
watch that become way more connected to me they feel like they know me they
me they feel like they know me they
me they feel like they know me they trust me they like me so whenever I
trust me they like me so whenever I
trust me they like me so whenever I launch a product the people who are
launch a product the people who are
launch a product the people who are watching that series those are the ones
watching that series those are the ones
watching that series those are the ones who are going to be first in line to buy
who are going to be first in line to buy
who are going to be first in line to buy and be the hardcore fans so you want to
and be the hardcore fans so you want to
and be the hardcore fans so you want to have personal content that get people to
have personal content that get people to
have personal content that get people to be your superfans so when you have a
be your superfans so when you have a
be your superfans so when you have a product to sell when you say that you
product to sell when you say that you
product to sell when you say that you endorse it and you like you’ve made this
endorse it and you like you’ve made this
endorse it and you like you’ve made this you’ve tried this people are much more
you’ve tried this people are much more
you’ve tried this people are much more likely to buy commute than if you have
likely to buy commute than if you have
likely to buy commute than if you have this huge following but they’re not
this huge following but they’re not
this huge following but they’re not really committed to your the ability who
really committed to your the ability who
really committed to your the ability who you are
you are
you are so get some personal content in there
next what are we doing here k f k t the
next what are we doing here k f k t the best fan k6r KH KH the best fan that’s a
best fan k6r KH KH the best fan that’s a
best fan k6r KH KH the best fan that’s a mouthful I have a what
mouthful I have a what
mouthful I have a what think how do you deal with failure if
think how do you deal with failure if
think how do you deal with failure if this makes you depressed I think failure
this makes you depressed I think failure
this makes you depressed I think failure is feedback I think people get too
is feedback I think people get too
is feedback I think people get too worried about failure I failed a million
worried about failure I failed a million
worried about failure I failed a million times I don’t know many times I feel I
times I don’t know many times I feel I
times I don’t know many times I feel I feel it so many times it’s crazy I think
feel it so many times it’s crazy I think
feel it so many times it’s crazy I think you fail your way to success you fail
you fail your way to success you fail
you fail your way to success you fail and fail and fail fail and you suck
and fail and fail fail and you suck
and fail and fail fail and you suck along the way
along the way
along the way and then eventually you you’re
and then eventually you you’re
and then eventually you you’re successful just look at any successful
successful just look at any successful
successful just look at any successful entrepreneur look at look at Steve Jobs
entrepreneur look at look at Steve Jobs
entrepreneur look at look at Steve Jobs look at Bill Gates look at look at Satya
look at Bill Gates look at look at Satya
look at Bill Gates look at look at Satya Nadella these guys failed their way to
Nadella these guys failed their way to
Nadella these guys failed their way to becoming successful and too many people
becoming successful and too many people
becoming successful and too many people see failure as permanent like you try
see failure as permanent like you try
see failure as permanent like you try something and you fail and that’s the
something and you fail and that’s the
something and you fail and that’s the end what was the last time you tried
end what was the last time you tried
end what was the last time you tried something new and you were instantly
something new and you were instantly
something new and you were instantly good at it like I’m gonna try
good at it like I’m gonna try
good at it like I’m gonna try snowboarding you just get up and you go
snowboarding you just get up and you go
snowboarding you just get up and you go down the hill and you’re amazing well
down the hill and you’re amazing well
down the hill and you’re amazing well I’m gonna learn Japanese like you pick
I’m gonna learn Japanese like you pick
I’m gonna learn Japanese like you pick up a book and just boom you got it maybe
up a book and just boom you got it maybe
up a book and just boom you got it maybe for some people but that’s insanely rare
for some people but that’s insanely rare
for some people but that’s insanely rare you usually suck at the start like of
you usually suck at the start like of
you usually suck at the start like of anything you suck at the start that’s
anything you suck at the start that’s
anything you suck at the start that’s what happens and you fail and you get
what happens and you fail and you get
what happens and you fail and you get better the next day and go to the next
better the next day and go to the next
better the next day and go to the next thing better the next day and I think
thing better the next day and I think
thing better the next day and I think too many people have this this gap in
too many people have this this gap in
too many people have this this gap in that they have standards where you can
that they have standards where you can
that they have standards where you can look at something say that’s that’s what
look at something say that’s that’s what
look at something say that’s that’s what I want to create this is where I wanna
I want to create this is where I wanna
I want to create this is where I wanna be but you’re producing at a much lower
be but you’re producing at a much lower
be but you’re producing at a much lower level right like you want to be here you
level right like you want to be here you
level right like you want to be here you know this is what you can do you know
know this is what you can do you know
know this is what you can do you know what looks good like if I wanted to make
what looks good like if I wanted to make
what looks good like if I wanted to make hoodies like I know this looks good but
hoodies like I know this looks good but
hoodies like I know this looks good but I can’t make it you know the first
I can’t make it you know the first
I can’t make it you know the first hoodie that I would try to so total
hoodie that I would try to so total
hoodie that I would try to so total disaster uh but you know I just need to
disaster uh but you know I just need to
disaster uh but you know I just need to get better next time I model success to
get better next time I model success to
get better next time I model success to learn from people I learned from Bill
learn from people I learned from Bill
learn from people I learned from Bill Gates I learned from Microsoft is how I
Gates I learned from Microsoft is how I
Gates I learned from Microsoft is how I built my business and I failed along the
built my business and I failed along the
built my business and I failed along the way so I think as long as you’re seeing
way so I think as long as you’re seeing
way so I think as long as you’re seeing failure as this huge thing that you want
failure as this huge thing that you want
failure as this huge thing that you want to try to avoid you’re never going to be
to try to avoid you’re never going to be
to try to avoid you’re never going to be successful like if you’re not failing
successful like if you’re not failing
successful like if you’re not failing it’s mean you’re lit means you’re living
it’s mean you’re lit means you’re living
it’s mean you’re lit means you’re living life so safe that you never take any
life so safe that you never take any
life so safe that you never take any kind of risk and that’s the biggest
kind of risk and that’s the biggest
kind of risk and that’s the biggest failure of all you know it means you’re
failure of all you know it means you’re
failure of all you know it means you’re just living somebody else’s life and
just living somebody else’s life and
just living somebody else’s life and being told to do and you just do it
being told to do and you just do it
being told to do and you just do it because somebody else told you to do it
because somebody else told you to do it
because somebody else told you to do it that’s not a real life in my opinion and
that’s not a real life in my opinion and
that’s not a real life in my opinion and so failure is just a way to understand
so failure is just a way to understand
so failure is just a way to understand how
how
how not to do it the next time and really
not to do it the next time and really
not to do it the next time and really just getting better you know so look at
just getting better you know so look at
just getting better you know so look at my videos and say okay you know I want
my videos and say okay you know I want
my videos and say okay you know I want to be as big as Tony Robbins or Les
to be as big as Tony Robbins or Les
to be as big as Tony Robbins or Les Brown you know Les Brown I look up to as
Brown you know Les Brown I look up to as
Brown you know Les Brown I look up to as a public speaker you know I’m not there
a public speaker you know I’m not there
a public speaker you know I’m not there yet I’m not Les Brown level and I mean
yet I’m not Les Brown level and I mean
yet I’m not Les Brown level and I mean that’s hard it’s like one of the
that’s hard it’s like one of the
that’s hard it’s like one of the greatest of all time
greatest of all time
greatest of all time and so what because I’m not Les Brown
and so what because I’m not Les Brown
and so what because I’m not Les Brown level yet I’m a failure I can’t do it
level yet I’m a failure I can’t do it
level yet I’m a failure I can’t do it you know I’m going to stop working
you know I’m going to stop working
you know I’m going to stop working no like I look at what I did I look back
no like I look at what I did I look back
no like I look at what I did I look back at what I did last year and it’s already
at what I did last year and it’s already
at what I did last year and it’s already insanely better right so looking back in
insanely better right so looking back in
insanely better right so looking back in the work you’ve done last week yesterday
the work you’ve done last week yesterday
the work you’ve done last week yesterday you know last month whatever it is as
you know last month whatever it is as
you know last month whatever it is as long as you’re better than you were
long as you’re better than you were
long as you’re better than you were before you’re making progress so I don’t
before you’re making progress so I don’t
before you’re making progress so I don’t mind failure I mean I like failure you
mind failure I mean I like failure you
mind failure I mean I like failure you fail your way to success just take small
fail your way to success just take small
fail your way to success just take small failures like don’t mortgage your house
failures like don’t mortgage your house
failures like don’t mortgage your house in cashing it with every savings you
in cashing it with every savings you
in cashing it with every savings you have to launch some t-shirt company and
have to launch some t-shirt company and
have to launch some t-shirt company and take out ten thousand t-shirts and you
take out ten thousand t-shirts and you
take out ten thousand t-shirts and you sell to write like that’s a pretty big
sell to write like that’s a pretty big
sell to write like that’s a pretty big failure you can still bounce back from
failure you can still bounce back from
failure you can still bounce back from it but I’d rather much rather fail on a
it but I’d rather much rather fail on a
it but I’d rather much rather fail on a smaller level and build myself up uh
tons of questions next what do we have
tons of questions next what do we have what we have would have Akash what to do
what we have would have Akash what to do
what we have would have Akash what to do when I get distracted I tried so much to
when I get distracted I tried so much to
when I get distracted I tried so much to focus couple things here one I think a
focus couple things here one I think a
focus couple things here one I think a lot of times people are just doing the
lot of times people are just doing the
lot of times people are just doing the wrong things a lot of times what you are
wrong things a lot of times what you are
wrong things a lot of times what you are trying to focus on may not be the thing
trying to focus on may not be the thing
trying to focus on may not be the thing that you should be focusing on like I’m
that you should be focusing on like I’m
that you should be focusing on like I’m a big believer in following my flow and
a big believer in following my flow and
a big believer in following my flow and that I get pulled in the direction I
that I get pulled in the direction I
that I get pulled in the direction I want to try this thing out and
want to try this thing out and
want to try this thing out and oftentimes it doesn’t make sense you
oftentimes it doesn’t make sense you
oftentimes it doesn’t make sense you know like maybe there’s no practical
know like maybe there’s no practical
know like maybe there’s no practical application that I can immediately see
application that I can immediately see
application that I can immediately see to my business but by following that
to my business but by following that
to my business but by following that flow something magical happens you know
flow something magical happens you know
flow something magical happens you know some solution comes and so if I’m
some solution comes and so if I’m
some solution comes and so if I’m consistently not able to keep focus I
consistently not able to keep focus I
consistently not able to keep focus I feel like something is wrong with the
feel like something is wrong with the
feel like something is wrong with the work that I’m doing like you can only
work that I’m doing like you can only
work that I’m doing like you can only force yourself to do something for
force yourself to do something for
force yourself to do something for so long before you need to change yeah
so long before you need to change yeah
so long before you need to change yeah if you’re if you’re looking at your day
if you’re if you’re looking at your day
if you’re if you’re looking at your day and seeing everything ahead of you and
and seeing everything ahead of you and
and seeing everything ahead of you and say man I got to do all this work today
say man I got to do all this work today
say man I got to do all this work today and it sucks and that’s your life every
and it sucks and that’s your life every
and it sucks and that’s your life every day that sucks
day that sucks
day that sucks who wants that life right like no wonder
who wants that life right like no wonder
who wants that life right like no wonder wise you’re having a hard time focusing
wise you’re having a hard time focusing
wise you’re having a hard time focusing I would have a hard time focusing too so
I would have a hard time focusing too so
I would have a hard time focusing too so if that’s a consistent thing then maybe
if that’s a consistent thing then maybe
if that’s a consistent thing then maybe you’re just doing the wrong stuff at a
you’re just doing the wrong stuff at a
you’re just doing the wrong stuff at a high level now you kind of zoom in uh
high level now you kind of zoom in uh
high level now you kind of zoom in uh there are micro things you can do right
there are micro things you can do right
there are micro things you can do right like listen to music can help you if
like listen to music can help you if
like listen to music can help you if it’s especially music with no lyrics is
it’s especially music with no lyrics is
it’s especially music with no lyrics is why I created the productivity and vibe
why I created the productivity and vibe
why I created the productivity and vibe series I have music to help you go one
series I have music to help you go one
series I have music to help you go one thing that helps me is I work in
thing that helps me is I work in
thing that helps me is I work in 90-minute chunks so I’ll do a 90 minute
90-minute chunks so I’ll do a 90 minute
90-minute chunks so I’ll do a 90 minute chunk and then take a 15 minute break
chunk and then take a 15 minute break
chunk and then take a 15 minute break and another 90 minute junk
and another 90 minute junk
and another 90 minute junk and in those 90 minutes I need to get my
and in those 90 minutes I need to get my
and in those 90 minutes I need to get my project done so if it’s uh you know
project done so if it’s uh you know
project done so if it’s uh you know doing a slides for my next speaking gig
doing a slides for my next speaking gig
doing a slides for my next speaking gig okay I got to get that done in 90
okay I got to get that done in 90
okay I got to get that done in 90 minutes so it forces you to stay focused
minutes so it forces you to stay focused
minutes so it forces you to stay focused right you plot out the big things that
right you plot out the big things that
right you plot out the big things that you need to get done and put them into
you need to get done and put them into
you need to get done and put them into 90-minute chunks and suddenly a lot of
90-minute chunks and suddenly a lot of
90-minute chunks and suddenly a lot of little things that chew up your time
little things that chew up your time
little things that chew up your time whether it’s checking Facebook or seeing
whether it’s checking Facebook or seeing
whether it’s checking Facebook or seeing if somebody emailed you or whatever
if somebody emailed you or whatever
if somebody emailed you or whatever falls away and I find that super helpful
falls away and I find that super helpful
falls away and I find that super helpful to stay focus on the project that I’m
to stay focus on the project that I’m
to stay focus on the project that I’m working on but again I’m working on
working on but again I’m working on
working on but again I’m working on things that excite me
things that excite me
things that excite me you know if I’m sitting there for weeks
you know if I’m sitting there for weeks
you know if I’m sitting there for weeks worrying about this presentation I’m not
worrying about this presentation I’m not
worrying about this presentation I’m not that excited about the real answer is
that excited about the real answer is
that excited about the real answer is that probably should not be doing that
that probably should not be doing that
that probably should not be doing that presentation next Kevin Evan to making
presentation next Kevin Evan to making
presentation next Kevin Evan to making business you have to provide a service
business you have to provide a service
business you have to provide a service right because the chances of inventing
right because the chances of inventing
right because the chances of inventing something are very slim ah not
something are very slim ah not
something are very slim ah not necessarily lots of successful product
necessarily lots of successful product
necessarily lots of successful product companies and you could also be a
companies and you could also be a
companies and you could also be a reseller where you’re selling products
reseller where you’re selling products
reseller where you’re selling products I prefer starting with a service
I prefer starting with a service
I prefer starting with a service business because the cost one because
business because the cost one because
business because the cost one because the costs are lower I think
the costs are lower I think
the costs are lower I think entrepreneurs spend too much money at
entrepreneurs spend too much money at
entrepreneurs spend too much money at the start I hate spending money till I’m
the start I hate spending money till I’m
the start I hate spending money till I’m making money I think entrepreneurs have
making money I think entrepreneurs have
making money I think entrepreneurs have spent way too much money as a start of a
spent way too much money as a start of a
spent way too much money as a start of a business they think is going to be more
business they think is going to be more
business they think is going to be more successful than it is they don’t
successful than it is they don’t
successful than it is they don’t anticipate how much it’s going to cost
anticipate how much it’s going to cost
anticipate how much it’s going to cost and how long it’s going to take to get
and how long it’s going to take to get
and how long it’s going to take to get going and then you’re out of money and
going and then you’re out of money and
going and then you’re out of money and then you
then you
then you cashing in everything you have and then
cashing in everything you have and then
cashing in everything you have and then you go broke and you know you go back
you go broke and you know you go back
you go broke and you know you go back and get a job and so I much rather build
and get a job and so I much rather build
and get a job and so I much rather build a service first to get Cashel coming in
a service first to get Cashel coming in
a service first to get Cashel coming in the other thing that it does it gets you
the other thing that it does it gets you
the other thing that it does it gets you closer to your customers a lot of times
closer to your customers a lot of times
closer to your customers a lot of times the first product that you have is a
the first product that you have is a
the first product that you have is a miss you know like you may think that
miss you know like you may think that
miss you know like you may think that your your hoody design is insane is
your your hoody design is insane is
your your hoody design is insane is amazing we want it and so you buy 10,000
amazing we want it and so you buy 10,000
amazing we want it and so you buy 10,000 of them but nobody buys them like a lot
of them but nobody buys them like a lot
of them but nobody buys them like a lot of times your first product is a flop
of times your first product is a flop
of times your first product is a flop and so the way to what a lot of
and so the way to what a lot of
and so the way to what a lot of entrepreneurs do is they spend a lot of
entrepreneurs do is they spend a lot of
entrepreneurs do is they spend a lot of money behind that inventory because you
money behind that inventory because you
money behind that inventory because you get the price breaks and then you’re out
get the price breaks and then you’re out
get the price breaks and then you’re out of money and so the better way to do it
of money and so the better way to do it
of money and so the better way to do it in my view at least is the start of
in my view at least is the start of
in my view at least is the start of service even if your long term goals
service even if your long term goals
service even if your long term goals that have a product start a service you
that have a product start a service you
that have a product start a service you get cash flow coming in you don’t have
get cash flow coming in you don’t have
get cash flow coming in you don’t have any expenses at the start you can get
any expenses at the start you can get
any expenses at the start you can get close to your customers understand their
close to your customers understand their
close to your customers understand their pains understand their problems and then
pains understand their problems and then
pains understand their problems and then build a product around the problems that
build a product around the problems that
build a product around the problems that they have like if you have a good
they have like if you have a good
they have like if you have a good relationship with the customers oh hey
relationship with the customers oh hey
relationship with the customers oh hey I’m you know I’ve noticed this keeps
I’m you know I’ve noticed this keeps
I’m you know I’ve noticed this keeps coming up over and over again if I had a
coming up over and over again if I had a
coming up over and over again if I had a product that solved that problem that
product that solved that problem that
product that solved that problem that did this for you would you buy it you
did this for you would you buy it you
did this for you would you buy it you can have people saying yes then you have
can have people saying yes then you have
can have people saying yes then you have a product and then you can build your
a product and then you can build your
a product and then you can build your company off of that and you you build
company off of that and you you build
company off of that and you you build your company the product side you might
your company the product side you might
your company the product side you might have to invest some money there but
have to invest some money there but
have to invest some money there but you’re making your money from the
you’re making your money from the
you’re making your money from the service side and it fuels you it keeps
service side and it fuels you it keeps
service side and it fuels you it keeps you going right it pays your internet
you going right it pays your internet
you going right it pays your internet bills and pays your food bills and helps
bills and pays your food bills and helps
bills and pays your food bills and helps make sure that you’re still around to do
make sure that you’re still around to do
make sure that you’re still around to do it a great example in a small scale
it a great example in a small scale
it a great example in a small scale there’s a guy called podcast Answer Man
there’s a guy called podcast Answer Man
there’s a guy called podcast Answer Man bulletin whose name goes on Tim Schmoyer
bulletin whose name goes on Tim Schmoyer
bulletin whose name goes on Tim Schmoyer is channel on YouTube and he was
is channel on YouTube and he was
is channel on YouTube and he was consulting with people helping them set
consulting with people helping them set
consulting with people helping them set up their podcasts and you know that’s
up their podcasts and you know that’s
up their podcasts and you know that’s what he was set his day up you know he
what he was set his day up you know he
what he was set his day up you know he sits podcast consulting all day long
sits podcast consulting all day long
sits podcast consulting all day long except different meetings with people
except different meetings with people
except different meetings with people and that was a great source of cash flow
and that was a great source of cash flow
and that was a great source of cash flow for him he had a day were almost the
for him he had a day were almost the
for him he had a day were almost the entire day back-to-back people were kept
entire day back-to-back people were kept
entire day back-to-back people were kept asking him the same thing like how do I
asking him the same thing like how do I
asking him the same thing like how do I use this tool one of the tools to run a
use this tool one of the tools to run a
use this tool one of the tools to run a podcast number the name how do I use
podcast number the name how do I use
podcast number the name how do I use this tool and so this is crazy
this tool and so this is crazy
this tool and so this is crazy everybody’s asking me about this I’m a
everybody’s asking me about this I’m a
everybody’s asking me about this I’m a it’s from the same thing over and over
it’s from the same thing over and over
it’s from the same thing over and over and over and over again that can get
and over and over again that can get
and over and over again that can get boring too for
boring too for
boring too for a service environment so the same
a service environment so the same
a service environment so the same question over and over and over again so
question over and over and over again so
question over and over and over again so we turn that into a product that that
we turn that into a product that that
we turn that into a product that that any good sound and that help this
any good sound and that help this
any good sound and that help this product site grow and so I love starting
product site grow and so I love starting
product site grow and so I love starting with the service wherever possible then
with the service wherever possible then
with the service wherever possible then transition into a product but it’s not
transition into a product but it’s not
transition into a product but it’s not something only way to do it you can
something only way to do it you can
something only way to do it you can start with a product way business is
start with a product way business is
start with a product way business is tons of small companies who have
tons of small companies who have
tons of small companies who have successful product big business it’s not
successful product big business it’s not
successful product big business it’s not the only way to do it but I just prefer
the only way to do it but I just prefer
the only way to do it but I just prefer this also would the salsa way to go
this also would the salsa way to go
this also would the salsa way to go salsa dancing the service way to go a
skate maybe last questions here we got
skate maybe last questions here we got skateboarder vans hey how would you
skateboarder vans hey how would you
skateboarder vans hey how would you suggest making contacts in the industry
suggest making contacts in the industry
suggest making contacts in the industry uh
uh
uh I kind of talked about this at the top
I kind of talked about this at the top
I kind of talked about this at the top of the show again it depends on your
of the show again it depends on your
of the show again it depends on your skill set you know I had those house on
skill set you know I had those house on
skill set you know I had those house on my show earlier or last week and he’s a
my show earlier or last week and he’s a
my show earlier or last week and he’s a natural networker like he loves talking
natural networker like he loves talking
natural networker like he loves talking to people he goes to events he he gets
to people he goes to events he he gets
to people he goes to events he he gets along with people super well Alex too if
along with people super well Alex too if
along with people super well Alex too if you’ve watched the stuff I’ve done with
you’ve watched the stuff I’ve done with
you’ve watched the stuff I’ve done with TBS everybody just likes him like if you
TBS everybody just likes him like if you
TBS everybody just likes him like if you don’t like Alex on the first meeting
don’t like Alex on the first meeting
don’t like Alex on the first meeting there’s something like you’re in a bad
there’s something like you’re in a bad
there’s something like you’re in a bad mood today or something he’s just like
mood today or something he’s just like
mood today or something he’s just like he’s got that personality and so for him
he’s got that personality and so for him
he’s got that personality and so for him it be go out meet people like your job
it be go out meet people like your job
it be go out meet people like your job should be just be who you are and meet
should be just be who you are and meet
should be just be who you are and meet people and they’ll like you and you’ll
people and they’ll like you and you’ll
people and they’ll like you and you’ll get connections for me I hate that stuff
get connections for me I hate that stuff
get connections for me I hate that stuff I hate small talking now that would be
I hate small talking now that would be
I hate small talking now that would be hell for me like if all my day was spent
hell for me like if all my day was spent
hell for me like if all my day was spent just talking to people and trying to
just talking to people and trying to
just talking to people and trying to make connections it would be it would be
make connections it would be it would be
make connections it would be it would be just a disaster my business would not do
just a disaster my business would not do
just a disaster my business would not do well so I do it much more from a
well so I do it much more from a
well so I do it much more from a marketing point of view like I’d rather
marketing point of view like I’d rather
marketing point of view like I’d rather be speaking at an event and then people
be speaking at an event and then people
be speaking at an event and then people come up and talk to me afterwards and
come up and talk to me afterwards and
come up and talk to me afterwards and that’s how I build up my connections and
that’s how I build up my connections and
that’s how I build up my connections and so I think you got to go all-in on your
so I think you got to go all-in on your
so I think you got to go all-in on your strengths good on your strengths just
strengths good on your strengths just
strengths good on your strengths just because it’s how I did it doesn’t mean
because it’s how I did it doesn’t mean
because it’s how I did it doesn’t mean it’s how you’re going to do it although
it’s how you’re going to do it although
it’s how you’re going to do it although like Mahlon success is great learn from
like Mahlon success is great learn from
like Mahlon success is great learn from me learn from other people who who’ve
me learn from other people who who’ve
me learn from other people who who’ve had some success and see which strategy
had some success and see which strategy
had some success and see which strategy best speaks to you I want to do one more
best speaks to you I want to do one more
best speaks to you I want to do one more I know I said last time I want to do one
I know I said last time I want to do one
I know I said last time I want to do one more Dixey writing in oftentimes closest
more Dixey writing in oftentimes closest
more Dixey writing in oftentimes closest friends and family pay other people did
friends and family pay other people did
friends and family pay other people did services for them but expect you to do
services for them but expect you to do
services for them but expect you to do it for free or at a discount just how do
it for free or at a discount just how do
it for free or at a discount just how do I deal with such people um yeah it’s
I deal with such people um yeah it’s
I deal with such people um yeah it’s true
true
true for me it’s it’s really just
for me it’s it’s really just
for me it’s it’s really just understanding and explaining to them
understanding and explaining to them
understanding and explaining to them that this is your business right like
that this is your business right like
that this is your business right like you are not making money this is one of
you are not making money this is one of
you are not making money this is one of the hardest things from yours getting
the hardest things from yours getting
the hardest things from yours getting started up I left potential
started up I left potential
started up I left potential opportunities to make you know six
opportunities to make you know six
opportunities to make you know six figures starting salary at a university
figures starting salary at a university
figures starting salary at a university and I didn’t to go do $300 a month that
and I didn’t to go do $300 a month that
and I didn’t to go do $300 a month that my jaw on my business works I was
my jaw on my business works I was
my jaw on my business works I was basically sucking whelmed all my friends
basically sucking whelmed all my friends
basically sucking whelmed all my friends were investment bankers and I had the
were investment bankers and I had the
were investment bankers and I had the job that I thought I wanted before and
job that I thought I wanted before and
job that I thought I wanted before and and I was always too embarrassed to tell
and I was always too embarrassed to tell
and I was always too embarrassed to tell them that I was broke that I was failing
them that I was broke that I was failing
them that I was broke that I was failing you know that I had no money they wanted
you know that I had no money they wanted
you know that I had no money they wanted to go out and party and celebrate
to go out and party and celebrate
to go out and party and celebrate birthdays and just have beer and pizza
birthdays and just have beer and pizza
birthdays and just have beer and pizza and like I had to pick one thing a month
and like I had to pick one thing a month
and like I had to pick one thing a month I just didn’t have the money to do it
I just didn’t have the money to do it
I just didn’t have the money to do it and I would never tell them that I was
and I would never tell them that I was
and I would never tell them that I was struggling I was too ashamed and I would
struggling I was too ashamed and I would
struggling I was too ashamed and I would just say I am too you know I’m living
just say I am too you know I’m living
just say I am too you know I’m living the entrepreneur is I’m just too busy I
the entrepreneur is I’m just too busy I
the entrepreneur is I’m just too busy I got I got so much going on and it on
got I got so much going on and it on
got I got so much going on and it on time for it but really I just had to
time for it but really I just had to
time for it but really I just had to massively budget what I was doing and I
massively budget what I was doing and I
massively budget what I was doing and I think a lot of times your family and
think a lot of times your family and
think a lot of times your family and friends they don’t see all the hard work
friends they don’t see all the hard work
friends they don’t see all the hard work that that’s going into the business they
that that’s going into the business they
that that’s going into the business they don’t realize that like you’re losing
don’t realize that like you’re losing
don’t realize that like you’re losing money doing this doesn’t mean they have
money doing this doesn’t mean they have
money doing this doesn’t mean they have to be a customer right like maybe you’re
to be a customer right like maybe you’re
to be a customer right like maybe you’re not a fit but giving them an
not a fit but giving them an
not a fit but giving them an understanding of how hard you’re working
understanding of how hard you’re working
understanding of how hard you’re working and how you know you’d appreciate their
and how you know you’d appreciate their
and how you know you’d appreciate their support but you can only go so far to
support but you can only go so far to
support but you can only go so far to help I think it’s really just a
help I think it’s really just a
help I think it’s really just a misunderstanding for a lot of people
misunderstanding for a lot of people
misunderstanding for a lot of people that they don’t get it and it looked
that they don’t get it and it looked
that they don’t get it and it looked great like most people don’t I’m sure
great like most people don’t I’m sure
great like most people don’t I’m sure you didn’t they’re saying how much hard
you didn’t they’re saying how much hard
you didn’t they’re saying how much hard work it was to be an entrepreneur until
work it was to be an entrepreneur until
work it was to be an entrepreneur until you actually became an entrepreneur like
you actually became an entrepreneur like
you actually became an entrepreneur like I think it’s going to be harder than its
I think it’s going to be harder than its
I think it’s going to be harder than its way way way harder than then it you
way way way harder than then it you
way way way harder than then it you thought it was when you started and if
thought it was when you started and if
thought it was when you started and if people still don’t understand that you
people still don’t understand that you
people still don’t understand that you know if your friends and family still
know if your friends and family still
know if your friends and family still don’t get in they still feel like you
don’t get in they still feel like you
don’t get in they still feel like you owe them
owe them
owe them then then you know that might be
then then you know that might be
then then you know that might be of spending less time with them you know
of spending less time with them you know
of spending less time with them you know family might be hard but friends you
family might be hard but friends you
family might be hard but friends you might have to change your friends you
might have to change your friends you
might have to change your friends you know a lot of times the friends and
know a lot of times the friends and
know a lot of times the friends and family that you have they hold you where
family that you have they hold you where
family that you have they hold you where you are right like when you tell them a
you are right like when you tell them a
you are right like when you tell them a great idea you have to do something big
great idea you have to do something big
great idea you have to do something big all your friends saying that’s amazing
all your friends saying that’s amazing
all your friends saying that’s amazing here’s here’s what I think you can do
here’s here’s what I think you can do
here’s here’s what I think you can do here’s how it can help you here’s how I
here’s how it can help you here’s how I
here’s how it can help you here’s how I see it growing or do they give you a
see it growing or do they give you a
see it growing or do they give you a look you know and make you doubt
look you know and make you doubt
look you know and make you doubt yourself make you feel like you’re not
yourself make you feel like you’re not
yourself make you feel like you’re not good enough you know and a lot of times
good enough you know and a lot of times
good enough you know and a lot of times it’s just out of their own fear their
it’s just out of their own fear their
it’s just out of their own fear their own insecurities their own inability to
own insecurities their own inability to
own insecurities their own inability to do things and because they’re afraid
do things and because they’re afraid
do things and because they’re afraid they put that on you if they can’t
they put that on you if they can’t
they put that on you if they can’t achieve success they don’t want you
achieve success they don’t want you
achieve success they don’t want you having massive success and so a lot of
having massive success and so a lot of
having massive success and so a lot of times you might have to change your
times you might have to change your
times you might have to change your friends like you know if you stick
friends like you know if you stick
friends like you know if you stick around those people you’ll achieve what
around those people you’ll achieve what
around those people you’ll achieve what they achieve you know do you want their
they achieve you know do you want their
they achieve you know do you want their life and thinking about advice that you
life and thinking about advice that you
life and thinking about advice that you take from people even will it close
take from people even will it close
take from people even will it close people like you know thinking about your
people like you know thinking about your
people like you know thinking about your parents have your parents done what you
parents have your parents done what you
parents have your parents done what you want to do even if what they say is out
want to do even if what they say is out
want to do even if what they say is out of love like I’m assuming most parents
of love like I’m assuming most parents
of love like I’m assuming most parents don’t just hate on their kids right like
don’t just hate on their kids right like
don’t just hate on their kids right like they’re saying stuff to you out of love
they’re saying stuff to you out of love
they’re saying stuff to you out of love but it may not be the right thing for
but it may not be the right thing for
but it may not be the right thing for you like look at the advice that you’re
you like look at the advice that you’re
you like look at the advice that you’re taking from people the heart it has to
taking from people the heart it has to
taking from people the heart it has to be there obviously but if they haven’t
be there obviously but if they haven’t
be there obviously but if they haven’t done what you want to do then they’re
done what you want to do then they’re
done what you want to do then they’re probably not in the position to give you
probably not in the position to give you
probably not in the position to give you advice right and the more you listen to
advice right and the more you listen to
advice right and the more you listen to them more you’re going to stay where you
them more you’re going to stay where you
them more you’re going to stay where you are instead of get to where you can be
are instead of get to where you can be
are instead of get to where you can be and so that’s maybe a bit of a harsh
and so that’s maybe a bit of a harsh
and so that’s maybe a bit of a harsh reality but you may need to change your
reality but you may need to change your
reality but you may need to change your friends as you get older and be more
friends as you get older and be more
friends as you get older and be more successful just throwing that out there
successful just throwing that out there
successful just throwing that out there and it was a weird one to end on but
and it was a weird one to end on but
and it was a weird one to end on but much love thank you guys so much for
much love thank you guys so much for
much love thank you guys so much for joining I really appreciate all the
joining I really appreciate all the
joining I really appreciate all the questions and thank you again to
questions and thank you again to
questions and thank you again to Microsoft for hosting this I’ve linked
Microsoft for hosting this I’ve linked
Microsoft for hosting this I’ve linked up them in the description below so you
up them in the description below so you
up them in the description below so you can go check them out this is a new
can go check them out this is a new
can go check them out this is a new thing that we’re testing we haven’t done
thing that we’re testing we haven’t done
thing that we’re testing we haven’t done a live hangout with Microsoft before so
a live hangout with Microsoft before so
a live hangout with Microsoft before so if you guys like this you want to see
if you guys like this you want to see
if you guys like this you want to see more let us know leave in the comments
more let us know leave in the comments
more let us know leave in the comments below and maybe we’ll make it a series
below and maybe we’ll make it a series
below and maybe we’ll make it a series who knows
who knows
who knows thank you guys again for watching
thank you guys again for watching
thank you guys again for watching continue to believe and we’ll see you
continue to believe and we’ll see you
continue to believe and we’ll see you soon
”
Be First to Comment