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Stand Up – You have to stand for something important


martin luther king he got 250,000 people

martin luther king he got 250,000 people to come to Washington DC with him in

to come to Washington DC with him in

to come to Washington DC with him in 1963 to talk about equal rights for

1963 to talk about equal rights for

1963 to talk about equal rights for black people in America 250,000 people

black people in America 250,000 people

black people in America 250,000 people how did he do that he didn’t have a

how did he do that he didn’t have a

how did he do that he didn’t have a Twitter account didn’t have a newsletter

Twitter account didn’t have a newsletter

Twitter account didn’t have a newsletter he wasn’t posting blogs there was no

he wasn’t posting blogs there was no

he wasn’t posting blogs there was no YouTube and yet 250,000 people came out

YouTube and yet 250,000 people came out

YouTube and yet 250,000 people came out to see him speak why because he had an

to see him speak why because he had an

to see him speak why because he had an important message because he stood for

important message because he stood for

important message because he stood for something because when you listen to him

something because when you listen to him

something because when you listen to him speak it made you feel something and

speak it made you feel something and

speak it made you feel something and this is what’s missing in all of your

this is what’s missing in all of your

this is what’s missing in all of your campaigns people don’t feel anything

campaigns people don’t feel anything

campaigns people don’t feel anything reading your tweets about a promotional

reading your tweets about a promotional

reading your tweets about a promotional coupon you have or the latest blog post

coupon you have or the latest blog post

coupon you have or the latest blog post you wrote they don’t care you have to

you wrote they don’t care you have to

you wrote they don’t care you have to make them feel something and that comes

make them feel something and that comes

make them feel something and that comes from you staining for something

from you staining for something

from you staining for something important when you figure that out then

important when you figure that out then

important when you figure that out then you can create a great campaign and then

you can create a great campaign and then

you can create a great campaign and then you can throw advertising on top of it

you can throw advertising on top of it

you can throw advertising on top of it and it’ll explode on you but this is a

and it’ll explode on you but this is a

and it’ll explode on you but this is a step that you’re all missing this is

step that you’re all missing this is

step that you’re all missing this is just that most people are missing you’re

just that most people are missing you’re

just that most people are missing you’re just spamming stuff out there you have

just spamming stuff out there you have

just spamming stuff out there you have to stand for something important

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