hi I’m Evan Carmichael welcome to another edition of ask Evan today I’m
another edition of ask Evan today I’m
another edition of ask Evan today I’m answering a question from one of my
answering a question from one of my
answering a question from one of my LinkedIn group members so LinkedIn is
LinkedIn group members so LinkedIn is
LinkedIn group members so LinkedIn is helping knew that I’m getting more and
helping knew that I’m getting more and
helping knew that I’m getting more and more involved in and this is part of a
more involved in and this is part of a
more involved in and this is part of a b2b what’s a good b2b social media
b2b what’s a good b2b social media
b2b what’s a good b2b social media market I think something like that and
market I think something like that and
market I think something like that and so Janice wrote in with a question to
so Janice wrote in with a question to
so Janice wrote in with a question to say I’d like to learn the quickest way
say I’d like to learn the quickest way
say I’d like to learn the quickest way to learn about social media for business
to learn about social media for business
to learn about social media for business I’ve been working in communications at a
I’ve been working in communications at a
I’ve been working in communications at a software company for more than 14 years
software company for more than 14 years
software company for more than 14 years I haven’t had to use social media
I haven’t had to use social media
I haven’t had to use social media because the company’s market is very
because the company’s market is very
because the company’s market is very specialized and when required however
specialized and when required however
specialized and when required however I’m currently looking for another job in
I’m currently looking for another job in
I’m currently looking for another job in communications and while I have a strong
communications and while I have a strong
communications and while I have a strong writing editing background in both
writing editing background in both
writing editing background in both English and French I’ve never done web
English and French I’ve never done web
English and French I’ve never done web 2.0 it seems to be a strong requirement
2.0 it seems to be a strong requirement
2.0 it seems to be a strong requirement from any communications jobs I see how
from any communications jobs I see how
from any communications jobs I see how do I fill this gap quickly so great
do I fill this gap quickly so great
do I fill this gap quickly so great question Janice thanks for it it is
question Janice thanks for it it is
question Janice thanks for it it is definitely a skill set that is in demand
definitely a skill set that is in demand
definitely a skill set that is in demand and that if you’re looking for a job in
and that if you’re looking for a job in
and that if you’re looking for a job in communications you’re going to have to
communications you’re going to have to
communications you’re going to have to know and the more you can position
know and the more you can position
know and the more you can position yourself as an expert the better in
yourself as an expert the better in
yourself as an expert the better in terms of getting started I do actually
terms of getting started I do actually
terms of getting started I do actually have a worksheet to help entrepreneurs
have a worksheet to help entrepreneurs
have a worksheet to help entrepreneurs with their with their social media
with their with their social media
with their with their social media skills but I don’t want to turn this
skills but I don’t want to turn this
skills but I don’t want to turn this into a sales page you can check that out
into a sales page you can check that out
into a sales page you can check that out if you want to stop my site but my main
if you want to stop my site but my main
if you want to stop my site but my main strategies for getting started with
strategies for getting started with
strategies for getting started with social media is first to monitor so if
social media is first to monitor so if
social media is first to monitor so if you can’t use it for your company right
you can’t use it for your company right
you can’t use it for your company right now I would try to look at ways to use
now I would try to look at ways to use
now I would try to look at ways to use it for yourself
it for yourself
it for yourself so I’d either look for ways to use it
so I’d either look for ways to use it
so I’d either look for ways to use it for your technology company or look for
for your technology company or look for
for your technology company or look for ways to use it yourself a brain yourself
ways to use it yourself a brain yourself
ways to use it yourself a brain yourself as an expert and I would first start by
as an expert and I would first start by
as an expert and I would first start by monitoring so monitoring is basically
monitoring so monitoring is basically
monitoring so monitoring is basically looking for anybody who mentions your
looking for anybody who mentions your
looking for anybody who mentions your name your company name your website and
name your company name your website and
name your company name your website and phase one is just recognizing champions
phase one is just recognizing champions
phase one is just recognizing champions so this is how I got started into social
so this is how I got started into social
so this is how I got started into social media my first Avenue was through
media my first Avenue was through
media my first Avenue was through Twitter and I thought Twitter was was
Twitter and I thought Twitter was was
Twitter and I thought Twitter was was really stupid like people are talking
really stupid like people are talking
really stupid like people are talking about their cats with you for lunch why
about their cats with you for lunch why
about their cats with you for lunch why is this relevant to me I did a search my
is this relevant to me I did a search my
is this relevant to me I did a search my company name the website and I found
company name the website and I found
company name the website and I found that people were talking about my
that people were talking about my
that people were talking about my business and I wasn’t a part of the
business and I wasn’t a part of the
business and I wasn’t a part of the conversation and you want to be wherever
conversation and you want to be wherever
conversation and you want to be wherever your customers are right so phase one is
your customers are right so phase one is
your customers are right so phase one is just recognizing your champions and
just recognizing your champions and
just recognizing your champions and saying thank you you know everything was
saying thank you you know everything was
saying thank you you know everything was good fortunately all the stuff that was
good fortunately all the stuff that was
good fortunately all the stuff that was about my web
about my web
about my web that being talked about was all good
that being talked about was all good
that being talked about was all good awesome but you always want to make sure
awesome but you always want to make sure
awesome but you always want to make sure that you’re involved with your customers
that you’re involved with your customers
that you’re involved with your customers and you’re hanging out where they are so
and you’re hanging out where they are so
and you’re hanging out where they are so that’s that’s kind of step one just
that’s that’s kind of step one just
that’s that’s kind of step one just monitoring key terms and thanking people
monitoring key terms and thanking people
monitoring key terms and thanking people or responding to criticism if you do get
or responding to criticism if you do get
or responding to criticism if you do get any that are out there the next step is
any that are out there the next step is
any that are out there the next step is I try to look for ways to get involved
I try to look for ways to get involved
I try to look for ways to get involved in the conversations that are happening
in the conversations that are happening
in the conversations that are happening and try to position yourself as an
and try to position yourself as an
and try to position yourself as an expert so if you’re now trying to get a
expert so if you’re now trying to get a
expert so if you’re now trying to get a job in a new field especially in
job in a new field especially in
job in a new field especially in communications it would help for them to
communications it would help for them to
communications it would help for them to see that you really know what you’re
see that you really know what you’re
see that you really know what you’re talking about on social media and so you
talking about on social media and so you
talking about on social media and so you could become or start becoming a social
could become or start becoming a social
could become or start becoming a social media thought leader and you can share
media thought leader and you can share
media thought leader and you can share your experiences with how you’re
your experiences with how you’re
your experiences with how you’re learning about it you can ask people
learning about it you can ask people
learning about it you can ask people questions who are more advanced in the
questions who are more advanced in the
questions who are more advanced in the field so to build a rolodex of contacts
field so to build a rolodex of contacts
field so to build a rolodex of contacts you can potentially interview people who
you can potentially interview people who
you can potentially interview people who are really good at it and share their
are really good at it and share their
are really good at it and share their secrets or interview people who are in
secrets or interview people who are in
secrets or interview people who are in the roles that you want to be at or
the roles that you want to be at or
the roles that you want to be at or we’re having a success at social media
we’re having a success at social media
we’re having a success at social media at bigger companies that maybe that’s
at bigger companies that maybe that’s
at bigger companies that maybe that’s where you eventually you want to get to
where you eventually you want to get to
where you eventually you want to get to you’ll not only learn from them but
you’ll not only learn from them but
you’ll not only learn from them but you’ll you’ll build an expertise set
you’ll you’ll build an expertise set
you’ll you’ll build an expertise set yourself people will look forward to
yourself people will look forward to
yourself people will look forward to seeing the content that you’re creating
seeing the content that you’re creating
seeing the content that you’re creating here and you’re building a contact list
here and you’re building a contact list
here and you’re building a contact list of people who you can lie on if you have
of people who you can lie on if you have
of people who you can lie on if you have questions down the line eventually you
questions down the line eventually you
questions down the line eventually you want to move from being the one asking
want to move from being the one asking
want to move from being the one asking all the questions to being the one also
all the questions to being the one also
all the questions to being the one also giving advice and you can either do it
giving advice and you can either do it
giving advice and you can either do it from people asking you questions you may
from people asking you questions you may
from people asking you questions you may not have any now so you know all these
not have any now so you know all these
not have any now so you know all these videos that I do are coming from
videos that I do are coming from
videos that I do are coming from questions from my audience so I don’t
questions from my audience so I don’t
questions from my audience so I don’t have to kind of make up questions that
have to kind of make up questions that
have to kind of make up questions that come in to me but if you don’t have an
come in to me but if you don’t have an
come in to me but if you don’t have an audience yet at the beginning you can
audience yet at the beginning you can
audience yet at the beginning you can participate in forums or you can look at
participate in forums or you can look at
participate in forums or you can look at other tweets that are happening or other
other tweets that are happening or other
other tweets that are happening or other LinkedIn discussion groups and instead
LinkedIn discussion groups and instead
LinkedIn discussion groups and instead of answering the question in that forum
of answering the question in that forum
of answering the question in that forum you can create a video or you can create
you can create a video or you can create
you can create a video or you can create a blog post or you can create a LinkedIn
a blog post or you can create a LinkedIn
a blog post or you can create a LinkedIn post and then make it detailed show how
post and then make it detailed show how
post and then make it detailed show how you’re an expert you’re you know what
you’re an expert you’re you know what
you’re an expert you’re you know what you’re talking about
you’re talking about
you’re talking about and link to it so people can then
and link to it so people can then
and link to it so people can then comment on it so it can be really scary
comment on it so it can be really scary
comment on it so it can be really scary if you’ve never done it before just like
if you’ve never done it before just like
if you’ve never done it before just like any new thing and it can often be
any new thing and it can often be
any new thing and it can often be overwhelming and for you know for you
overwhelming and for you know for you
overwhelming and for you know for you get trying to get into that field it is
get trying to get into that field it is
get trying to get into that field it is a new skill set that you should ideally
a new skill set that you should ideally
a new skill set that you should ideally pick up again I’d start off really
pick up again I’d start off really
pick up again I’d start off really simple basic put in words relating to
simple basic put in words relating to
simple basic put in words relating to your current company and related to
your current company and related to
your current company and related to yourself and just monitor at the start
yourself and just monitor at the start
yourself and just monitor at the start and then slowly start to get involved in
and then slowly start to get involved in
and then slowly start to get involved in discussions share what you think might
discussions share what you think might
discussions share what you think might work but also ask questions and
work but also ask questions and
work but also ask questions and interview people who are experts in the
interview people who are experts in the
interview people who are experts in the field so you have unique content that
field so you have unique content that
field so you have unique content that you can share and if you’re part of this
you can share and if you’re part of this
you can share and if you’re part of this b2b social media marketing group that
b2b social media marketing group that
b2b social media marketing group that we’re both members of you can learn a
we’re both members of you can learn a
we’re both members of you can learn a lot from that group where you can also
lot from that group where you can also
lot from that group where you can also for people who you who you meet and
for people who you who you meet and
for people who you who you meet and connect with there you can do an
connect with there you can do an
connect with there you can do an interview with them you can learn from
interview with them you can learn from
interview with them you can learn from their success and you can post that
their success and you can post that
their success and you can post that content up on the LinkedIn group and
content up on the LinkedIn group and
content up on the LinkedIn group and then as people read it they’ll come to
then as people read it they’ll come to
then as people read it they’ll come to associate your name with these awesome
associate your name with these awesome
associate your name with these awesome interviews and expert thought leadership
interviews and expert thought leadership
interviews and expert thought leadership around social media one of my favorite
around social media one of my favorite
around social media one of my favorite examples of this is a guy named Michael
examples of this is a guy named Michael
examples of this is a guy named Michael Dunlop he’s a young entrepreneur in the
Dunlop he’s a young entrepreneur in the
Dunlop he’s a young entrepreneur in the UK he started a blog called income diary
UK he started a blog called income diary
UK he started a blog called income diary that I don’t think he’s a part of
that I don’t think he’s a part of
that I don’t think he’s a part of anymore or maybe his brothers writing or
anymore or maybe his brothers writing or
anymore or maybe his brothers writing or something like that but the start of it
something like that but the start of it
something like that but the start of it was really good where he was a young
was really good where he was a young
was really good where he was a young entrepreneur who basically didn’t know
entrepreneur who basically didn’t know
entrepreneur who basically didn’t know anything about setting up an online
anything about setting up an online
anything about setting up an online business and so he went out and
business and so he went out and
business and so he went out and interviewed some of the most successful
interviewed some of the most successful
interviewed some of the most successful people people who became his mentors and
people people who became his mentors and
people people who became his mentors and guides about how to run an online
guides about how to run an online
guides about how to run an online business and the first blog posts were
business and the first blog posts were
business and the first blog posts were basically just him asking questions and
basically just him asking questions and
basically just him asking questions and eventually he became known as a guy to
eventually he became known as a guy to
eventually he became known as a guy to go to for how to run an online business
go to for how to run an online business
go to for how to run an online business and he gained
and he gained
and he gained expert status even though he wasn’t
expert status even though he wasn’t
expert status even though he wasn’t sharing the information himself he was
sharing the information himself he was
sharing the information himself he was pulling it from these other people who
pulling it from these other people who
pulling it from these other people who he respected and so in the process he
he respected and so in the process he
he respected and so in the process he learned a lot about how to how to be an
learned a lot about how to how to be an
learned a lot about how to how to be an expert in that field he made a lot of
expert in that field he made a lot of
expert in that field he made a lot of great contacts and mentors who he can go
great contacts and mentors who he can go
great contacts and mentors who he can go to on going for repeat information
to on going for repeat information
to on going for repeat information repeat help and then he was eventually
repeat help and then he was eventually
repeat help and then he was eventually the brand himself as that expert so
the brand himself as that expert so
the brand himself as that expert so people would come to him as he learned
people would come to him as he learned
people would come to him as he learned through the process so it’s a great way
through the process so it’s a great way
through the process so it’s a great way to get started to learn quickly by
to get started to learn quickly by
to get started to learn quickly by talking to people who’ve already done
talking to people who’ve already done
talking to people who’ve already done what you’re trying to do and shortcut
what you’re trying to do and shortcut
what you’re trying to do and shortcut your way to success
your way to success
your way to success and that’s that’s kind of how I
and that’s that’s kind of how I
and that’s that’s kind of how I recommend you getting started and I’m
recommend you getting started and I’m
recommend you getting started and I’m excited to hear about your progress and
excited to hear about your progress and
excited to hear about your progress and hopefully you’re posted either on
hopefully you’re posted either on
hopefully you’re posted either on YouTube or in our LinkedIn group so
YouTube or in our LinkedIn group so
YouTube or in our LinkedIn group so thank you for the questions those you
thank you for the questions those you
thank you for the questions those you watching if you like the video please
watching if you like the video please
watching if you like the video please give a thumbs up below makes you want to
give a thumbs up below makes you want to
give a thumbs up below makes you want to do more for you and if you have a
do more for you and if you have a
do more for you and if you have a comment about this video or question
comment about this video or question
comment about this video or question about you
about you
about you own business or challenge you’re facing
own business or challenge you’re facing
own business or challenge you’re facing feel free leave in the comment section
feel free leave in the comment section
feel free leave in the comment section below I always read those I love seem to
below I always read those I love seem to
below I always read those I love seem to come in and I look forward to be able to
come in and I look forward to be able to
come in and I look forward to be able to answer them for you so thank you and
answer them for you so thank you and
answer them for you so thank you and I’ll see you on the next episode
”
Be First to Comment