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Simon Sinek MOTIVATION – How to be a Leader – #MentorMeSimon


hello believe nation

hello believe nation I made the mentor me series to try to

I made the mentor me series to try to

I made the mentor me series to try to hang around people who’ve done a lot

hang around people who’ve done a lot

hang around people who’ve done a lot more than us and by spending a little

more than us and by spending a little

more than us and by spending a little bit more time with them hopefully some

bit more time with them hopefully some

bit more time with them hopefully some of their their beliefs our mindset their

of their their beliefs our mindset their

of their their beliefs our mindset their attitude their habits seep into us to

attitude their habits seep into us to

attitude their habits seep into us to help us become the best version of

help us become the best version of

help us become the best version of ourselves so today we’re going to learn

ourselves so today we’re going to learn

ourselves so today we’re going to learn from simon Sinek on motivation mentor me

from simon Sinek on motivation mentor me

from simon Sinek on motivation mentor me Simon

Simon

Simon [Music]

outside in the world is danger at all

outside in the world is danger at all times for various reasons in caveman

times for various reasons in caveman

times for various reasons in caveman times that danger may have been you know

times that danger may have been you know

times that danger may have been you know a saber-toothed tiger it may have been

a saber-toothed tiger it may have been

a saber-toothed tiger it may have been the weather it may have been a lack of

the weather it may have been a lack of

the weather it may have been a lack of resources it may have been who knows any

resources it may have been who knows any

resources it may have been who knows any number of things things that with no

number of things things that with no

number of things things that with no conscience are trying to kill you they

conscience are trying to kill you they

conscience are trying to kill you they want to end your life and so how do we

want to end your life and so how do we

want to end your life and so how do we survive we work together and together we

survive we work together and together we

survive we work together and together we come together in our groups in our

come together in our groups in our

come together in our groups in our companies and our tribes to feel like we

companies and our tribes to feel like we

companies and our tribes to feel like we belong to be around people who believe

belong to be around people who believe

belong to be around people who believe we believe so that we may feel safe when

we believe so that we may feel safe when

we believe so that we may feel safe when we’re surrounded by people who have our

we’re surrounded by people who have our

we’re surrounded by people who have our best interests in mind and we feel safe

best interests in mind and we feel safe

best interests in mind and we feel safe we will organize ourselves and cooperate

we will organize ourselves and cooperate

we will organize ourselves and cooperate to face the dangers externally

to face the dangers externally

to face the dangers externally don’t forget the outside dangers are a

don’t forget the outside dangers are a

don’t forget the outside dangers are a constant in a modern world the outside

constant in a modern world the outside

constant in a modern world the outside dangers may be your competition that’s

dangers may be your competition that’s

dangers may be your competition that’s trying to put you out of business or at

trying to put you out of business or at

trying to put you out of business or at least steal your business it might be

least steal your business it might be

least steal your business it might be the herbs and flows of the economy it

the herbs and flows of the economy it

the herbs and flows of the economy it might be terrorism all of these unknowns

might be terrorism all of these unknowns

might be terrorism all of these unknowns all trying to put you out of business

all trying to put you out of business

all trying to put you out of business take away your job take away your

take away your job take away your

take away your job take away your livelihood end it for you nothing

livelihood end it for you nothing

livelihood end it for you nothing personal it’s a constant inside our

personal it’s a constant inside our

personal it’s a constant inside our organizations the dangers we face are

organizations the dangers we face are

organizations the dangers we face are not a constant they are a variable and

not a constant they are a variable and

not a constant they are a variable and they are the decisions of leadership as

they are the decisions of leadership as

they are the decisions of leadership as to how safe they make us feel when we go

to how safe they make us feel when we go

to how safe they make us feel when we go to work this is the job of leaders ASA

to work this is the job of leaders ASA

to work this is the job of leaders ASA said it better than I can there’s an

said it better than I can there’s an

said it better than I can there’s an Aesop fable about four oxen that stand

Aesop fable about four oxen that stand

Aesop fable about four oxen that stand tailed to tail whenever the lion tries

tailed to tail whenever the lion tries

tailed to tail whenever the lion tries to eat them no matter what angle from

to eat them no matter what angle from

to eat them no matter what angle from which he attacks he will always be met

which he attacks he will always be met

which he attacks he will always be met with horns

with horns

with horns however due to infighting and

however due to infighting and

however due to infighting and disagreements they separate and they go

disagreements they separate and they go

disagreements they separate and they go and graze in different parts of the

and graze in different parts of the

and graze in different parts of the field and one by one the lion picks them

field and one by one the lion picks them

field and one by one the lion picks them off and kills them all when we stand

off and kills them all when we stand

off and kills them all when we stand together we can more easily face the

together we can more easily face the

together we can more easily face the dangers outside when we break up inside

dangers outside when we break up inside

dangers outside when we break up inside our companies if our leaders don’t allow

our companies if our leaders don’t allow

our companies if our leaders don’t allow us a space to feel safe inside our own

us a space to feel safe inside our own

us a space to feel safe inside our own companies to feel like we belong then we

companies to feel like we belong then we

companies to feel like we belong then we have to we’re forced to exert our own

have to we’re forced to exert our own

have to we’re forced to exert our own energy to protect ourselves from each

energy to protect ourselves from each

energy to protect ourselves from each other and by the way expose ourselves to

other and by the way expose ourselves to

other and by the way expose ourselves to greater danger from the outside if you

greater danger from the outside if you

greater danger from the outside if you have to worry about politics if you have

have to worry about politics if you have

have to worry about politics if you have to worry about someone

to worry about someone

to worry about someone your credit if you have to worry about

your credit if you have to worry about

your credit if you have to worry about your bus not having your back think

your bus not having your back think

your bus not having your back think about the energy you invest not in your

about the energy you invest not in your

about the energy you invest not in your business not in the products you’re

business not in the products you’re

business not in the products you’re trying to develop not in your work not

trying to develop not in your work not

trying to develop not in your work not in how great you’re producing not in

in how great you’re producing not in

in how great you’re producing not in your creativity but in just keeping

your creativity but in just keeping

your creativity but in just keeping yourself feeling safe this is

yourself feeling safe this is

yourself feeling safe this is destructive the responsibility of

destructive the responsibility of

destructive the responsibility of leadership is two things one to

leadership is two things one to

leadership is two things one to determine who gets in and who doesn’t

determine who gets in and who doesn’t

determine who gets in and who doesn’t get in this is what it means to start

get in this is what it means to start

get in this is what it means to start with why what are our values what are

with why what are our values what are

with why what are our values what are our beliefs who can we allow in second

our beliefs who can we allow in second

our beliefs who can we allow in second thing is to decide how big this is how

thing is to decide how big this is how

thing is to decide how big this is how big do we make the circle of safety how

big do we make the circle of safety how

big do we make the circle of safety how big do we make the circle of belonging

big do we make the circle of belonging

big do we make the circle of belonging do we keep it around just our c-level

do we keep it around just our c-level

do we keep it around just our c-level executives and call it an inner circle

executives and call it an inner circle

executives and call it an inner circle and allow others to try and fend for

and allow others to try and fend for

and allow others to try and fend for themselves and maybe if we try and get

themselves and maybe if we try and get

themselves and maybe if we try and get into our inner circle or do we extend it

into our inner circle or do we extend it

into our inner circle or do we extend it to the outermost edges of the

to the outermost edges of the

to the outermost edges of the organization great leaders extend the

organization great leaders extend the

organization great leaders extend the circle of safety the circle of belonging

circle of safety the circle of belonging

circle of safety the circle of belonging out to the outermost edges so the most

out to the outermost edges so the most

out to the outermost edges so the most junior person feels like they belong

junior person feels like they belong

junior person feels like they belong feels safe I did a little experiment

feels safe I did a little experiment

feels safe I did a little experiment with them with a homeless person not

with them with a homeless person not

with them with a homeless person not like on them it’s not like electrodes

like on them it’s not like electrodes

like on them it’s not like electrodes with them voluntarily help me because

with them voluntarily help me because

with them voluntarily help me because the whole idea of giving right give it

the whole idea of giving right give it

the whole idea of giving right give it you’ve all walk down the street and

you’ve all walk down the street and

you’ve all walk down the street and you’ve all seen someone begging and you

you’ve all seen someone begging and you

you’ve all seen someone begging and you either have or haven’t thrown a few

either have or haven’t thrown a few

either have or haven’t thrown a few pennies in their cup when you do you

pennies in their cup when you do you

pennies in their cup when you do you feel good you bought that feeling that

feel good you bought that feeling that

feel good you bought that feeling that is a legitimate commercial transaction

is a legitimate commercial transaction

is a legitimate commercial transaction you know commercial transactions are

you know commercial transactions are

you know commercial transactions are defined as the exchange of consideration

defined as the exchange of consideration

defined as the exchange of consideration there was an exchange of consideration

there was an exchange of consideration

there was an exchange of consideration here you gave money you got the feeling

here you gave money you got the feeling

here you gave money you got the feeling of goodwill you paid for that feeling if

of goodwill you paid for that feeling if

of goodwill you paid for that feeling if you didn’t give money you either feel

you didn’t give money you either feel

you didn’t give money you either feel nothing or you feel bad you can’t feel

nothing or you feel bad you can’t feel

nothing or you feel bad you can’t feel good by not giving all right you paid

good by not giving all right you paid

good by not giving all right you paid for that feeling so now the question is

for that feeling so now the question is

for that feeling so now the question is how is that person encouraging us to

how is that person encouraging us to

how is that person encouraging us to give the joke is they act like every

give the joke is they act like every

give the joke is they act like every corporation in the world they talk about

corporation in the world they talk about

corporation in the world they talk about themselves

themselves

themselves Mee Mee Mee Mee Mee Mee Mee right like

Mee Mee Mee Mee Mee Mee Mee right like

Mee Mee Mee Mee Mee Mee Mee right like they sit there with their little outdoor

they sit there with their little outdoor

they sit there with their little outdoor advertising little sign right

advertising little sign right

advertising little sign right and it says I’m homeless I’m hungry I

and it says I’m homeless I’m hungry I

and it says I’m homeless I’m hungry I got 12 kids I’m a veteran

got 12 kids I’m a veteran

got 12 kids I’m a veteran god bless they got it all in they’re

god bless they got it all in they’re

god bless they got it all in they’re trying to appeal to somebody the

trying to appeal to somebody the

trying to appeal to somebody the religious vote the veteran vote you know

religious vote the veteran vote you know

religious vote the veteran vote you know the child sympathizer surround yourself

the child sympathizer surround yourself

the child sympathizer surround yourself with lots of pets go for that one too

with lots of pets go for that one too

with lots of pets go for that one too right all in an attempt to get something

right all in an attempt to get something

right all in an attempt to get something from someone takers not givers right all

from someone takers not givers right all

from someone takers not givers right all about me well what what corporations do

about me well what what corporations do

about me well what what corporations do we’ve added more RAM we’ve added more

we’ve added more RAM we’ve added more

we’ve added more RAM we’ve added more rom we’ve added more speed this one’s

rom we’ve added more speed this one’s

rom we’ve added more speed this one’s number one we’re the biggest we’re the

number one we’re the biggest we’re the

number one we’re the biggest we’re the best we’ve been around since 1969 we’re

best we’ve been around since 1969 we’re

best we’ve been around since 1969 we’re better than them we’re faster than them

better than them we’re faster than them

better than them we’re faster than them we’re more efficient than that one me me

we’re more efficient than that one me me

we’re more efficient than that one me me me me me me me me me me and so even if

me me me me me me me me and so even if

me me me me me me me me and so even if we buy their product guess what yeah I’m

we buy their product guess what yeah I’m

we buy their product guess what yeah I’m gonna feel much so I did this little

gonna feel much so I did this little

gonna feel much so I did this little experiment I found a nice homeless lady

experiment I found a nice homeless lady

experiment I found a nice homeless lady on the streets of New York who’s willing

on the streets of New York who’s willing

on the streets of New York who’s willing to help out and I learned that with her

to help out and I learned that with her

to help out and I learned that with her sign which was pretty typical I’m

sign which was pretty typical I’m

sign which was pretty typical I’m homeless I’m hungry remember but she

homeless I’m hungry remember but she

homeless I’m hungry remember but she makes between 20 and 30 dollars a day

makes between 20 and 30 dollars a day

makes between 20 and 30 dollars a day for you know for a day’s worth of work 8

for you know for a day’s worth of work 8

for you know for a day’s worth of work 8 to 10 hours of sitting there selling

to 10 hours of sitting there selling

to 10 hours of sitting there selling goodwill 8 to 10 hours she’ll make 20 to

goodwill 8 to 10 hours she’ll make 20 to

goodwill 8 to 10 hours she’ll make 20 to $30 $30 was considered a good day I

$30 $30 was considered a good day I

$30 $30 was considered a good day I changed her sign and the new sign made

changed her sign and the new sign made

changed her sign and the new sign made her $40 in two hours and then she left

it’s one of the reasons she’s homeless

it’s one of the reasons she’s homeless is because she’s decided that she only

is because she’s decided that she only

is because she’s decided that she only needs 20 to 30 dollars a day to live if

needs 20 to 30 dollars a day to live if

needs 20 to 30 dollars a day to live if she stayed she would have made $150 the

she stayed she would have made $150 the

she stayed she would have made $150 the point is she made 40 bucks in two hours

point is she made 40 bucks in two hours

point is she made 40 bucks in two hours where the signs say the sign said if you

where the signs say the sign said if you

where the signs say the sign said if you only give once a month please think of

only give once a month please think of

only give once a month please think of me next time it has nothing to do with

me next time it has nothing to do with

me next time it has nothing to do with the taker it has everything to do with

the taker it has everything to do with

the taker it has everything to do with the giver and what are the objections

the giver and what are the objections

the giver and what are the objections people give when they don’t give I can’t

people give when they don’t give I can’t

people give when they don’t give I can’t give to everyone how do I know that they

give to everyone how do I know that they

give to everyone how do I know that they really need it and so I address both

really need it and so I address both

really need it and so I address both those concerns I know you can’t get to

those concerns I know you can’t get to

those concerns I know you can’t get to everyone so if you only give once a

everyone so if you only give once a

everyone so if you only give once a month my cause is legitimate I will

month my cause is legitimate I will

month my cause is legitimate I will still be here when you’re ready to give

still be here when you’re ready to give

still be here when you’re ready to give 40 bucks two hours make it about them

40 bucks two hours make it about them

40 bucks two hours make it about them not about you the fact of the matter is

not about you the fact of the matter is

not about you the fact of the matter is 100 percent of customers are people and

100 percent of customers are people and

100 percent of customers are people and 100 percent of clients are people and

100 percent of clients are people and

100 percent of clients are people and 100 percent of employees are people I

100 percent of employees are people I

100 percent of employees are people I don’t care how good your product is I

don’t care how good your product is I

don’t care how good your product is I don’t care how good your marketing is I

don’t care how good your marketing is I

don’t care how good your marketing is I don’t care how good your design is if

don’t care how good your design is if

don’t care how good your design is if you don’t understand people you don’t

you don’t understand people you don’t

you don’t understand people you don’t understand business we are social

understand business we are social

understand business we are social animals we are human beings and our

animals we are human beings and our

animals we are human beings and our survival depends on our ability to form

survival depends on our ability to form

survival depends on our ability to form trusting relationships do you ever watch

trusting relationships do you ever watch

trusting relationships do you ever watch Deadliest Catch on the Discovery Channel

Deadliest Catch on the Discovery Channel

Deadliest Catch on the Discovery Channel I’m slipping through channels one night

I’m slipping through channels one night

I’m slipping through channels one night and Deadliest Catch came on and on this

and Deadliest Catch came on and on this

and Deadliest Catch came on and on this episode just random they were in a huge

episode just random they were in a huge

episode just random they were in a huge storm now for those of you who don’t

storm now for those of you who don’t

storm now for those of you who don’t know Deadliest Catch they take these

know Deadliest Catch they take these

know Deadliest Catch they take these crab fishing boats out in the Bering Sea

crab fishing boats out in the Bering Sea

crab fishing boats out in the Bering Sea which is like terrible and they put

which is like terrible and they put

which is like terrible and they put cameras on them and we watch right the

cameras on them and we watch right the

cameras on them and we watch right the reason that’s I guess significant is

reason that’s I guess significant is

reason that’s I guess significant is because these crab fishermen have I

because these crab fishermen have I

because these crab fishermen have I think one of the top 5 deadliest jobs in

think one of the top 5 deadliest jobs in

think one of the top 5 deadliest jobs in the world you know I don’t know what the

the world you know I don’t know what the

the world you know I don’t know what the exact number is but dozens of fishermen

exact number is but dozens of fishermen

exact number is but dozens of fishermen die every year doing doing this we

die every year doing doing this we

die every year doing doing this we apparently find that entertaining but it

apparently find that entertaining but it

apparently find that entertaining but it actually is so they have cameras only on

actually is so they have cameras only on

actually is so they have cameras only on five or six of the ships even though

five or six of the ships even though

five or six of the ships even though there are many many many ships that go

there are many many many ships that go

there are many many many ships that go out fishing every season and they don’t

out fishing every season and they don’t

out fishing every season and they don’t really come into proximity with each

really come into proximity with each

really come into proximity with each other because you know the oceans huge

other because you know the oceans huge

other because you know the oceans huge and

and

and usually sabotage each other and give

usually sabotage each other and give

usually sabotage each other and give each other false information because

each other false information because

each other false information because they’re all competitors they’re all

they’re all competitors they’re all

they’re all competitors they’re all looking to get the crabs and you know

looking to get the crabs and you know

looking to get the crabs and you know make sure that they find them somebody

make sure that they find them somebody

make sure that they find them somebody else doesn’t and yeah it’s business

else doesn’t and yeah it’s business

else doesn’t and yeah it’s business right it’s just business it’s okay we

right it’s just business it’s okay we

right it’s just business it’s okay we all do the same thing in our own

all do the same thing in our own

all do the same thing in our own companies and in this one episode this

companies and in this one episode this

companies and in this one episode this big huge storm was so violent that they

big huge storm was so violent that they

big huge storm was so violent that they had to bring all the pots which are the

had to bring all the pots which are the

had to bring all the pots which are the big cages that they catch the crabs and

big cages that they catch the crabs and

big cages that they catch the crabs and they to bring all the pots back on the

they to bring all the pots back on the

they to bring all the pots back on the boat and wait out the storm

boat and wait out the storm

boat and wait out the storm and just by dumb luck one of the boats

and just by dumb luck one of the boats

and just by dumb luck one of the boats that had cameras on it was in proximity

that had cameras on it was in proximity

that had cameras on it was in proximity of a boat that didn’t have cameras on it

of a boat that didn’t have cameras on it

of a boat that didn’t have cameras on it and so they filmed they had secured all

and so they filmed they had secured all

and so they filmed they had secured all their pots on the deck and so they

their pots on the deck and so they

their pots on the deck and so they started filming the other boat and they

started filming the other boat and they

started filming the other boat and they filmed a guy climbing on the outside of

filmed a guy climbing on the outside of

filmed a guy climbing on the outside of the cage securing the pots and all of a

the cage securing the pots and all of a

the cage securing the pots and all of a sudden a huge wave hits the side of the

sudden a huge wave hits the side of the

sudden a huge wave hits the side of the boat and the guys not there anymore and

boat and the guys not there anymore and

boat and the guys not there anymore and the people on the boat with the camera

the people on the boat with the camera

the people on the boat with the camera starts screaming Man Overboard Man

starts screaming Man Overboard Man

starts screaming Man Overboard Man Overboard Man Overboard and they turned

Overboard Man Overboard and they turned

Overboard Man Overboard and they turned their boat towards where they think he

their boat towards where they think he

their boat towards where they think he might be he’s a stranger they don’t know

might be he’s a stranger they don’t know

might be he’s a stranger they don’t know him they don’t know the the crew members

him they don’t know the the crew members

him they don’t know the the crew members of the other boat and yet they react and

of the other boat and yet they react and

of the other boat and yet they react and they turned towards him and they find

they turned towards him and they find

they turned towards him and they find him in the drink and for those of you

him in the drink and for those of you

him in the drink and for those of you don’t understand how dangerous this is

don’t understand how dangerous this is

don’t understand how dangerous this is if the water is so cold that if you’re

if the water is so cold that if you’re

if the water is so cold that if you’re in the water for I think that it’s a

in the water for I think that it’s a

in the water for I think that it’s a minute or a minute thirty hypothermia

minute or a minute thirty hypothermia

minute or a minute thirty hypothermia will set in and you die and they come

will set in and you die and they come

will set in and you die and they come upon him and he’s screaming don’t let me

upon him and he’s screaming don’t let me

upon him and he’s screaming don’t let me die don’t let me die and they pull him

die don’t let me die and they pull him

die don’t let me die and they pull him on board not out of the woods yet they

on board not out of the woods yet they

on board not out of the woods yet they strip off his clothes because it’s wet

strip off his clothes because it’s wet

strip off his clothes because it’s wet and cold and they wrapped blankets

and cold and they wrapped blankets

and cold and they wrapped blankets around him to prevent hyperthermia from

around him to prevent hyperthermia from

around him to prevent hyperthermia from setting in and he survives and it’s

setting in and he survives and it’s

setting in and he survives and it’s overwhelming and the captain comes down

overwhelming and the captain comes down

overwhelming and the captain comes down and this is all on me you can go watch

and this is all on me you can go watch

and this is all on me you can go watch it on TV

it on TV

it on TV the camera comes the captain comes down

the camera comes the captain comes down

the camera comes the captain comes down and he hugs this stranger this young man

and he hugs this stranger this young man

and he hugs this stranger this young man his competitor he hugs this guy’s if

his competitor he hugs this guy’s if

his competitor he hugs this guy’s if he’s his own son I I lost it everybody

he’s his own son I I lost it everybody

he’s his own son I I lost it everybody is crying and you realize what happened

is crying and you realize what happened

is crying and you realize what happened here was a human interaction

here was a human interaction

here was a human interaction and the reason they risk their own lives

and the reason they risk their own lives

and the reason they risk their own lives to help this other person even though

to help this other person even though

to help this other person even though they spend every other day trying to get

they spend every other day trying to get

they spend every other day trying to get ahead and sabotage is because at the end

ahead and sabotage is because at the end

ahead and sabotage is because at the end of the day they’re all crab fishermen

of the day they’re all crab fishermen

of the day they’re all crab fishermen and they know something about each other

and they know something about each other

and they know something about each other and they know something about the risk

and they know something about the risk

and they know something about the risk that they all take to do this and when

that they all take to do this and when

that they all take to do this and when push comes to shove they will put

push comes to shove they will put

push comes to shove they will put themselves out there to help each other

themselves out there to help each other

themselves out there to help each other for no other reason than they get it

for no other reason than they get it

for no other reason than they get it they’re one of the same I will promise

they’re one of the same I will promise

they’re one of the same I will promise you that every single member of that

you that every single member of that

you that every single member of that crew that day went home with a feeling

crew that day went home with a feeling

crew that day went home with a feeling of fulfillment I promise you that every

of fulfillment I promise you that every

of fulfillment I promise you that every single person on that crew that day felt

single person on that crew that day felt

single person on that crew that day felt more good in their hearts and in their

more good in their hearts and in their

more good in their hearts and in their jobs than the richest days they’ve ever

jobs than the richest days they’ve ever

jobs than the richest days they’ve ever pulled in my question is is what are you

pulled in my question is is what are you

pulled in my question is is what are you doing to help the person next to you

doing to help the person next to you

doing to help the person next to you don’t you want to wake up and go to work

don’t you want to wake up and go to work

don’t you want to wake up and go to work for the only reason that you can do

for the only reason that you can do

for the only reason that you can do something good for someone else when you

something good for someone else when you

something good for someone else when you want them to do that for you I was

want them to do that for you I was

want them to do that for you I was staying at the Four Seasons in Las Vegas

staying at the Four Seasons in Las Vegas

staying at the Four Seasons in Las Vegas which is a wonderful hotel and the

which is a wonderful hotel and the

which is a wonderful hotel and the service there is really great the reason

service there is really great the reason

service there is really great the reason it’s such a great hotel is because of

it’s such a great hotel is because of

it’s such a great hotel is because of the people who work there and I had an

the people who work there and I had an

the people who work there and I had an experience with a young man by the name

experience with a young man by the name

experience with a young man by the name of Noah and Noah’s a barista

of Noah and Noah’s a barista

of Noah and Noah’s a barista in the coffee shop that they have just

in the coffee shop that they have just

in the coffee shop that they have just there in the lobby and I was buying a

there in the lobby and I was buying a

there in the lobby and I was buying a cup of coffee and Noah was charming and

cup of coffee and Noah was charming and

cup of coffee and Noah was charming and funny and engaging and I think I gave a

funny and engaging and I think I gave a

funny and engaging and I think I gave a hundred percent tip I think my five

hundred percent tip I think my five

hundred percent tip I think my five dollar coffee I think I gave a five

dollar coffee I think I gave a five

dollar coffee I think I gave a five dollar tip I mean this guy was great I

dollar tip I mean this guy was great I

dollar tip I mean this guy was great I mean I love talking to him he was a joy

mean I love talking to him he was a joy

mean I love talking to him he was a joy and I asked him do you like your job he

and I asked him do you like your job he

and I asked him do you like your job he said to me I love my job without

said to me I love my job without

said to me I love my job without skipping a beat mom and I asked what is

skipping a beat mom and I asked what is

skipping a beat mom and I asked what is it that the four seasons is doing that

it that the four seasons is doing that

it that the four seasons is doing that you love your job so much he says with

you love your job so much he says with

you love your job so much he says with again without skipping a beat he says

again without skipping a beat he says

again without skipping a beat he says throughout the day managers will walk

throughout the day managers will walk

throughout the day managers will walk past and ask how I’m doing if there’s

past and ask how I’m doing if there’s

past and ask how I’m doing if there’s anything that I need he said not just my

anything that I need he said not just my

anything that I need he said not just my manager any manager Wow

manager any manager Wow

manager any manager Wow he says I feel supported here he says

he says I feel supported here he says

he says I feel supported here he says quote I can be myself right then magic

quote I can be myself right then magic

quote I can be myself right then magic and then he says to me I also work at

and then he says to me I also work at

and then he says to me I also work at Caesar’s Palace

Caesar’s Palace

Caesar’s Palace and they’re the managers go around to

and they’re the managers go around to

and they’re the managers go around to make sure that we’re doing everything

make sure that we’re doing everything

make sure that we’re doing everything right and catch us if we do something

right and catch us if we do something

right and catch us if we do something wrong he says when I go to work at

wrong he says when I go to work at

wrong he says when I go to work at Caesar’s Palace I keep my head just

Caesar’s Palace I keep my head just

Caesar’s Palace I keep my head just under the radar because I don’t want to

under the radar because I don’t want to

under the radar because I don’t want to get in trouble he said I just want to

get in trouble he said I just want to

get in trouble he said I just want to get through the day and make a paycheck

get through the day and make a paycheck

get through the day and make a paycheck right same person right the experience

right same person right the experience

right same person right the experience that I have it the four seasons will be

that I have it the four seasons will be

that I have it the four seasons will be diametrically opposite to the experience

diametrically opposite to the experience

diametrically opposite to the experience that I have at Caesar’s Palace

that I have at Caesar’s Palace

that I have at Caesar’s Palace not because of Noah but because of

not because of Noah but because of

not because of Noah but because of Noah’s leadership right and the joke is

Noah’s leadership right and the joke is

Noah’s leadership right and the joke is if I were to go talk to the managers

if I were to go talk to the managers

if I were to go talk to the managers over at Caesars Palace and say you know

over at Caesars Palace and say you know

over at Caesars Palace and say you know it’s you they’ll say but you don’t

it’s you they’ll say but you don’t

it’s you they’ll say but you don’t understand we cannot get good work out

understand we cannot get good work out

understand we cannot get good work out of our peoples look look no matter how

of our peoples look look no matter how

of our peoples look look no matter how hard we try and how hard we push them

hard we try and how hard we push them

hard we try and how hard we push them they just don’t so we either have to

they just don’t so we either have to

they just don’t so we either have to replace them a push them harder no we

replace them a push them harder no we

replace them a push them harder no we respond to the environments we’re in get

respond to the environments we’re in get

respond to the environments we’re in get the environment right you get the right

the environment right you get the right

the environment right you get the right behavior get the environment wrong you

behavior get the environment wrong you

behavior get the environment wrong you get the wrong behavior if that is what

get the wrong behavior if that is what

get the wrong behavior if that is what is happening it is because of leadership

is happening it is because of leadership

is happening it is because of leadership not because of the people yeah there was

not because of the people yeah there was

not because of the people yeah there was a really famous cartoon back in the 80s

a really famous cartoon back in the 80s

a really famous cartoon back in the 80s the beatings will continue until the

the beatings will continue until the

the beatings will continue until the morale improves yeah yeah I always

morale improves yeah yeah I always

morale improves yeah yeah I always thought that was hilarious because it’s

thought that was hilarious because it’s

thought that was hilarious because it’s so terrifyingly accurate and and

so terrifyingly accurate and and

so terrifyingly accurate and and astonishingly you look I’m embarrassed

astonishingly you look I’m embarrassed

astonishingly you look I’m embarrassed that I have a career you know I talk

that I have a career you know I talk

that I have a career you know I talk about things like trust and cooperation

about things like trust and cooperation

about things like trust and cooperation why is there demand for my work you know

why is there demand for my work you know

why is there demand for my work you know but the fact that there is I’ll take it

but the fact that there is I’ll take it

but the fact that there is I’ll take it as an opportunity but what’s really sort

as an opportunity but what’s really sort

as an opportunity but what’s really sort of abominable is that this is not a new

of abominable is that this is not a new

of abominable is that this is not a new idea like there are books galore and

idea like there are books galore and

idea like there are books galore and speeches galore and articles galore

speeches galore and articles galore

speeches galore and articles galore about what leadership is you know we all

about what leadership is you know we all

about what leadership is you know we all kind of say the same thing from a

kind of say the same thing from a

kind of say the same thing from a different angles you can pick your

different angles you can pick your

different angles you can pick your flavor whichever message resonates most

flavor whichever message resonates most

flavor whichever message resonates most with you and yet people don’t do it

with you and yet people don’t do it

with you and yet people don’t do it what’s the hang-up and so I get this

what’s the hang-up and so I get this

what’s the hang-up and so I get this question a lot which is what do you know

question a lot which is what do you know

question a lot which is what do you know what are the most important

what are the most important

what are the most important characteristics about being a leader

characteristics about being a leader

characteristics about being a leader vision charisma you know

vision charisma you know

vision charisma you know I know some spectacular leaders who

I know some spectacular leaders who

I know some spectacular leaders who don’t have big Steve Jobs Ian’s visions

don’t have big Steve Jobs Ian’s visions

don’t have big Steve Jobs Ian’s visions they’re just not visionary you know and

they’re just not visionary you know and

they’re just not visionary you know and I know some spectacular leaders who

I know some spectacular leaders who

I know some spectacular leaders who really don’t have a lot of charisma they

really don’t have a lot of charisma they

really don’t have a lot of charisma they kind of just shuffle around and you’re

kind of just shuffle around and you’re

kind of just shuffle around and you’re like that’s the guy yeah that’s the guy

like that’s the guy yeah that’s the guy

like that’s the guy yeah that’s the guy right and they’re spectacular and people

right and they’re spectacular and people

right and they’re spectacular and people will give blood sweat and tears for

will give blood sweat and tears for

will give blood sweat and tears for these people the one thing I am

these people the one thing I am

these people the one thing I am comfortable saying that all effective

comfortable saying that all effective

comfortable saying that all effective leaders must have is courage because it

leaders must have is courage because it

leaders must have is courage because it is hard it is hard to stand up against

is hard it is hard to stand up against

is hard it is hard to stand up against outside pressure it is hard to stand up

outside pressure it is hard to stand up

outside pressure it is hard to stand up to an external constituency who’s

to an external constituency who’s

to an external constituency who’s pushing you to do something for their

pushing you to do something for their

pushing you to do something for their short-term gain to do the right thing

short-term gain to do the right thing

short-term gain to do the right thing for your people it is hard it is

for your people it is hard it is

for your people it is hard it is thankless it is lonely it’s sometimes

thankless it is lonely it’s sometimes

thankless it is lonely it’s sometimes sometimes you get fired sometimes you

sometimes you get fired sometimes you

sometimes you get fired sometimes you get in trouble sometimes you’ll lose

get in trouble sometimes you’ll lose

get in trouble sometimes you’ll lose your job and the next guy will get all

your job and the next guy will get all

your job and the next guy will get all the credit it’s all true and the courage

the credit it’s all true and the courage

the credit it’s all true and the courage to do the right thing in the face of

to do the right thing in the face of

to do the right thing in the face of overwhelming pressure only the best

overwhelming pressure only the best

overwhelming pressure only the best leaders have that courage only the best

leaders have that courage only the best

leaders have that courage only the best leaders and here’s the folly courage is

leaders and here’s the folly courage is

leaders and here’s the folly courage is not some deep internal fortitude you

not some deep internal fortitude you

not some deep internal fortitude you don’t dig down deep and find the courage

don’t dig down deep and find the courage

don’t dig down deep and find the courage right it just doesn’t exist

right it just doesn’t exist

right it just doesn’t exist courage is external our courage comes

courage is external our courage comes

courage is external our courage comes from the support we feel from others in

from the support we feel from others in

from the support we feel from others in other words when someone when you feel

other words when someone when you feel

other words when someone when you feel that someone has your back when you you

that someone has your back when you you

that someone has your back when you you know that the day that you admit you

know that the day that you admit you

know that the day that you admit you can’t do it someone will be there and

can’t do it someone will be there and

can’t do it someone will be there and say I got you you can do this that’s

say I got you you can do this that’s

say I got you you can do this that’s what gives you the courage to do the

what gives you the courage to do the

what gives you the courage to do the difficult thing it’s not going off to an

difficult thing it’s not going off to an

difficult thing it’s not going off to an ashram by yourself somewhere for four

ashram by yourself somewhere for four

ashram by yourself somewhere for four weeks and coming back and finding the

weeks and coming back and finding the

weeks and coming back and finding the car it’s not what happens it’s the

car it’s not what happens it’s the

car it’s not what happens it’s the relationships that we foster it’s the

relationships that we foster it’s the

relationships that we foster it’s the people around us who love us and care

people around us who love us and care

people around us who love us and care about us and believe in us and when we

about us and believe in us and when we

about us and believe in us and when we have those relationships we will find

have those relationships we will find

have those relationships we will find the courage to do the right thing and

the courage to do the right thing and

the courage to do the right thing and when you act with courage that in turn

when you act with courage that in turn

when you act with courage that in turn will inspire those in your organization

will inspire those in your organization

will inspire those in your organization to also act with courage in other words

to also act with courage in other words

to also act with courage in other words it’s still an external thing that’s what

it’s still an external thing that’s what

it’s still an external thing that’s what inspiration is right I’m inspired to

inspiration is right I’m inspired to

inspiration is right I’m inspired to follow your example

follow your example

follow your example but those relationships that we foster

but those relationships that we foster

but those relationships that we foster over the course of a lifetime

over the course of a lifetime

over the course of a lifetime will not only make us into the leaders

will not only make us into the leaders

will not only make us into the leaders we need to be in hope we can be but

we need to be in hope we can be but

we need to be in hope we can be but they’ll often save your life they’ll

they’ll often save your life they’ll

they’ll often save your life they’ll save you from depression they’ll save

save you from depression they’ll save

save you from depression they’ll save you from giving up they’ll save you from

you from giving up they’ll save you from

you from giving up they’ll save you from any matter of you know negative feelings

any matter of you know negative feelings

any matter of you know negative feelings about your own capabilities your own

about your own capabilities your own

about your own capabilities your own future when someone just says I love you

future when someone just says I love you

future when someone just says I love you and I will follow you no matter what I

and I will follow you no matter what I

and I will follow you no matter what I talked to so many smart fantastic

talked to so many smart fantastic

talked to so many smart fantastic ambitious idealistic hard-working kids

ambitious idealistic hard-working kids

ambitious idealistic hard-working kids and they’re right out of college their

and they’re right out of college their

and they’re right out of college their their entry-level jobs and I’ll ask them

their entry-level jobs and I’ll ask them

their entry-level jobs and I’ll ask them how is it going and they’ll say I think

how is it going and they’ll say I think

how is it going and they’ll say I think I’m gonna quit and I’m like why they say

I’m gonna quit and I’m like why they say

I’m gonna quit and I’m like why they say to me I’m not making an impact I’m like

to me I’m not making an impact I’m like

to me I’m not making an impact I’m like you know you’ve been here eight months

you know you’ve been here eight months

you know you’ve been here eight months right they treat the sense of

right they treat the sense of

right they treat the sense of fulfillment or even love like it’s a

fulfillment or even love like it’s a

fulfillment or even love like it’s a scavenger hunt like it’s something you

scavenger hunt like it’s something you

scavenger hunt like it’s something you look for my millennial friends they’ve

look for my millennial friends they’ve

look for my millennial friends they’ve gone through so many jobs they’re either

gone through so many jobs they’re either

gone through so many jobs they’re either getting fired I mean it was mutual or

getting fired I mean it was mutual or

getting fired I mean it was mutual or they’re quitting because they’re not

they’re quitting because they’re not

they’re quitting because they’re not making an impact or they’re not finding

making an impact or they’re not finding

making an impact or they’re not finding the thing they’re looking for they’re

the thing they’re looking for they’re

the thing they’re looking for they’re not feeling fulfilled as if it’s a

not feeling fulfilled as if it’s a

not feeling fulfilled as if it’s a scavenger hunt love a job you find joy

scavenger hunt love a job you find joy

scavenger hunt love a job you find joy from is not something you discover it’s

from is not something you discover it’s

from is not something you discover it’s not like I found love here it is I found

not like I found love here it is I found

not like I found love here it is I found a job I love that’s not how it works

a job I love that’s not how it works

a job I love that’s not how it works both of those things require hard work

both of those things require hard work

both of those things require hard work you are in love because you work very

you are in love because you work very

you are in love because you work very hard every single day of your life to

hard every single day of your life to

hard every single day of your life to stay in love you find a job that brings

stay in love you find a job that brings

stay in love you find a job that brings you ultimate joy because you work hard

you ultimate joy because you work hard

you ultimate joy because you work hard every single day to serve those around

every single day to serve those around

every single day to serve those around you and you maintain that joy it’s not a

you and you maintain that joy it’s not a

you and you maintain that joy it’s not a discovery but the problem is this sense

discovery but the problem is this sense

discovery but the problem is this sense of impatience it’s as if an entire

of impatience it’s as if an entire

of impatience it’s as if an entire generation is standing at the foot of a

generation is standing at the foot of a

generation is standing at the foot of a mountain they know exactly what they

mountain they know exactly what they

mountain they know exactly what they want they can see the summit what they

want they can see the summit what they

want they can see the summit what they can’t see is the mountain this large a

can’t see is the mountain this large a

can’t see is the mountain this large a movable object that doesn’t mean you

movable object that doesn’t mean you

movable object that doesn’t mean you have to do your time that’s not what I’m

have to do your time that’s not what I’m

have to do your time that’s not what I’m talking about take a helicopter climb I

talking about take a helicopter climb I

talking about take a helicopter climb I don’t care but there’s still a mountain

don’t care but there’s still a mountain

don’t care but there’s still a mountain life career fulfillment relationships

life career fulfillment relationships

life career fulfillment relationships our journeys the problem is this entire

our journeys the problem is this entire

our journeys the problem is this entire generation has an institutional

generation has an institutional

generation has an institutional sense of impatience and do they have the

sense of impatience and do they have the

sense of impatience and do they have the patience to go on the journey to

patience to go on the journey to

patience to go on the journey to maintain love to feel fulfilled or do

maintain love to feel fulfilled or do

maintain love to feel fulfilled or do they just quit and on to the next dump

they just quit and on to the next dump

they just quit and on to the next dump and on to the next ghost and on to the

and on to the next ghost and on to the

and on to the next ghost and on to the next

next

next and by the way ghosting means the lack

and by the way ghosting means the lack

and by the way ghosting means the lack of skill to have a confrontation you

of skill to have a confrontation you

of skill to have a confrontation you date somebody for six months eight

date somebody for six months eight

date somebody for six months eight months and then just stop replying just

months and then just stop replying just

months and then just stop replying just delete them from everything now for the

delete them from everything now for the

delete them from everything now for the person who’s doing the ghosting oh

person who’s doing the ghosting oh

person who’s doing the ghosting oh that’s certainly easier than a

that’s certainly easier than a

that’s certainly easier than a confrontation but the person on the

confrontation but the person on the

confrontation but the person on the receiving end of the ghosting it’s like

receiving end of the ghosting it’s like

receiving end of the ghosting it’s like there’s a death there’s suddenly shun

there’s a death there’s suddenly shun

there’s a death there’s suddenly shun there’s panic they call out their

there’s panic they call out their

there’s panic they call out their warning they call out their word they

warning they call out their word they

warning they call out their word they think it’s you they think it’s them do

think it’s you they think it’s them do

think it’s you they think it’s them do you have any idea the destruction that

you have any idea the destruction that

you have any idea the destruction that we reap on people by ghosting them and

we reap on people by ghosting them and

we reap on people by ghosting them and then because there’s the lack of social

then because there’s the lack of social

then because there’s the lack of social skills to call out and ask for help they

skills to call out and ask for help they

skills to call out and ask for help they internalize and it makes them feel awful

internalize and it makes them feel awful

internalize and it makes them feel awful to the point at the worst they will kill

to the point at the worst they will kill

to the point at the worst they will kill themselves slightly one level down

themselves slightly one level down

themselves slightly one level down they’ll get depressed but the lowest

they’ll get depressed but the lowest

they’ll get depressed but the lowest level that we can hope for is they will

level that we can hope for is they will

level that we can hope for is they will go through life and I’m not talking

go through life and I’m not talking

go through life and I’m not talking about ghosting I’m talking an entire

about ghosting I’m talking an entire

about ghosting I’m talking an entire generation that if we don’t fix this

generation that if we don’t fix this

generation that if we don’t fix this we’ll go through life where everything’s

we’ll go through life where everything’s

we’ll go through life where everything’s just fine my friendships are fine my

just fine my friendships are fine my

just fine my friendships are fine my work is fine you know same old same old

work is fine you know same old same old

work is fine you know same old same old nothing’s ever amazing and the scavenger

nothing’s ever amazing and the scavenger

nothing’s ever amazing and the scavenger hunt continues we’re taking a generation

hunt continues we’re taking a generation

hunt continues we’re taking a generation that is lower self-esteem we’re taking a

that is lower self-esteem we’re taking a

that is lower self-esteem we’re taking a generation that has a lack of cocka

generation that has a lack of cocka

generation that has a lack of cocka cocka mechanisms to deal with stress

cocka mechanisms to deal with stress

cocka mechanisms to deal with stress we’re dealing with a generation that

we’re dealing with a generation that

we’re dealing with a generation that wants all those things fixed immediately

wants all those things fixed immediately

wants all those things fixed immediately and we’re placing them in work

and we’re placing them in work

and we’re placing them in work environments that values money more than

environments that values money more than

environments that values money more than people do you know that most of the

people do you know that most of the

people do you know that most of the business philosophies most of the

business philosophies most of the

business philosophies most of the business theories that we embrace and

business theories that we embrace and

business theories that we embrace and see a standard today are not standard

see a standard today are not standard

see a standard today are not standard there are theories left over from the

there are theories left over from the

there are theories left over from the 80s and 90s the concept of shareholder

80s and 90s the concept of shareholder

80s and 90s the concept of shareholder supremacy was a theory proposed in the

supremacy was a theory proposed in the

supremacy was a theory proposed in the late 1970s it was popularized in the 80s

late 1970s it was popularized in the 80s

late 1970s it was popularized in the 80s and 90s the concept of using mass

and 90s the concept of using mass

and 90s the concept of using mass layoffs to balance the books did not

layoffs to balance the books did not

layoffs to balance the books did not exist in the United States prior to the

exist in the United States prior to the

exist in the United States prior to the 1980s it did not exist it became popular

1980s it did not exist it became popular

1980s it did not exist it became popular in the 80s

in the 80s

in the 80s and 90s the 80s and 90s were boom years

and 90s the 80s and 90s were boom years

and 90s the 80s and 90s were boom years anyone could make money relative peace a

anyone could make money relative peace a

anyone could make money relative peace a kinder gentler cold war and so all of

kinder gentler cold war and so all of

kinder gentler cold war and so all of the business theories that were put

the business theories that were put

the business theories that were put forth were very very selfish and all

forth were very very selfish and all

forth were very very selfish and all about enriching ourselves and they

about enriching ourselves and they

about enriching ourselves and they worked for those times but these times

worked for those times but these times

worked for those times but these times are different these are not peaceful

are different these are not peaceful

are different these are not peaceful times these are not boom years this is

times these are not boom years this is

times these are not boom years this is there’s globalization on the internet

there’s globalization on the internet

there’s globalization on the internet which has now made everything vastly

which has now made everything vastly

which has now made everything vastly more complicated and those theories do

more complicated and those theories do

more complicated and those theories do not work anymore worse they’re having

not work anymore worse they’re having

not work anymore worse they’re having side effects it’s really bad because

side effects it’s really bad because

side effects it’s really bad because what we do is we destroy corporate

what we do is we destroy corporate

what we do is we destroy corporate cultures the idea of using mass layoffs

cultures the idea of using mass layoffs

cultures the idea of using mass layoffs can you imagine sending someone home and

can you imagine sending someone home and

can you imagine sending someone home and saying I’m sorry I can no longer provide

saying I’m sorry I can no longer provide

saying I’m sorry I can no longer provide for our family because the company

for our family because the company

for our family because the company missed its arbitrary projections this

missed its arbitrary projections this

missed its arbitrary projections this year that’s what we’re doing that’s like

year that’s what we’re doing that’s like

year that’s what we’re doing that’s like a coach prioritizing the needs of the

a coach prioritizing the needs of the

a coach prioritizing the needs of the fans over the needs of the players

fans over the needs of the players

fans over the needs of the players hoping to build a great team it doesn’t

hoping to build a great team it doesn’t

hoping to build a great team it doesn’t work we dismantled things like the

work we dismantled things like the

work we dismantled things like the glass-steagall Act glass-steagall was

glass-steagall Act glass-steagall was

glass-steagall Act glass-steagall was passed after the Great Depression to

passed after the Great Depression to

passed after the Great Depression to prevent another Great Depression from

prevent another Great Depression from

prevent another Great Depression from happening it was dismantled in the 80s

happening it was dismantled in the 80s

happening it was dismantled in the 80s and the 90s in the name of profit okay

and the 90s in the name of profit okay

and the 90s in the name of profit okay do you know how many stock market

do you know how many stock market

do you know how many stock market crashes we had between the Great

crashes we had between the Great

crashes we had between the Great Depression and the dismantling of

Depression and the dismantling of

Depression and the dismantling of glass-steagall

glass-steagall

glass-steagall the answer is zero and since they

the answer is zero and since they

the answer is zero and since they dismantled glass-steagall we had 87 the

dismantled glass-steagall we had 87 the

dismantled glass-steagall we had 87 the dot-com crash 2008 we’ve had three stock

dot-com crash 2008 we’ve had three stock

dot-com crash 2008 we’ve had three stock market crashes because we’ve moved the

market crashes because we’ve moved the

market crashes because we’ve moved the safety mechanisms that prevents stock

safety mechanisms that prevents stock

safety mechanisms that prevents stock market crashes from happening all in the

market crashes from happening all in the

market crashes from happening all in the name of individual advancement and

name of individual advancement and

name of individual advancement and profit and these are the corporate

profit and these are the corporate

profit and these are the corporate cultures we’ve built corporate cultures

cultures we’ve built corporate cultures

cultures we’ve built corporate cultures that value numbers over people and they

that value numbers over people and they

that value numbers over people and they are not standard business practices they

are not standard business practices they

are not standard business practices they are new and they are broken and they are

are new and they are broken and they are

are new and they are broken and they are dangerous and we’re asking a young

dangerous and we’re asking a young

dangerous and we’re asking a young wonderful ambitious amazing generation

wonderful ambitious amazing generation

wonderful ambitious amazing generation that needs us to work in these in

that needs us to work in these in

that needs us to work in these in whether we like it or not we have to

whether we like it or not we have to

whether we like it or not we have to take responsibility for that bad hand

take responsibility for that bad hand

take responsibility for that bad hand that you’ve been dealt it is up to the

that you’ve been dealt it is up to the

that you’ve been dealt it is up to the companies to create an environment in

companies to create an environment in

companies to create an environment in which you can build your self-confidence

which you can build your self-confidence

which you can build your self-confidence it is up to the companies to create an

it is up to the companies to create an

it is up to the companies to create an environment in which you can learn

environment in which you can learn

environment in which you can learn coping mechanisms and learn how to build

coping mechanisms and learn how to build

coping mechanisms and learn how to build strong close relationships with people

strong close relationships with people

strong close relationships with people with whom you work that you will

with whom you work that you will

with whom you work that you will eventually love and sacrifice to see

eventually love and sacrifice to see

eventually love and sacrifice to see that they gain it is in these

that they gain it is in these

that they gain it is in these environments that we will learn the

environments that we will learn the

environments that we will learn the patience and the hard work that it takes

patience and the hard work that it takes

patience and the hard work that it takes to find fulfilment in our lives to find

to find fulfilment in our lives to find

to find fulfilment in our lives to find a sense of purpose a sense of joy yes

a sense of purpose a sense of joy yes

a sense of purpose a sense of joy yes it’s all fine and good that my

it’s all fine and good that my

it’s all fine and good that my generation and older generations say to

generation and older generations say to

generation and older generations say to you things like well you’re the future

you things like well you’re the future

you things like well you’re the future leaders

leaders

leaders we’re the leaders now we’re the ones in

we’re the leaders now we’re the ones in

we’re the leaders now we’re the ones in control of the corporate environments

control of the corporate environments

control of the corporate environments now and we’re making your lives worse I

now and we’re making your lives worse I

now and we’re making your lives worse I don’t want you to jump from job to job

don’t want you to jump from job to job

don’t want you to jump from job to job to job to job you will never find what

to job to job you will never find what

to job to job you will never find what you’re looking for it’s not a scavenger

you’re looking for it’s not a scavenger

you’re looking for it’s not a scavenger hunt I don’t want you to go from

hunt I don’t want you to go from

hunt I don’t want you to go from relationship to relationship to

relationship to relationship to

relationship to relationship to relationship what I want you to do is

relationship what I want you to do is

relationship what I want you to do is stand up and demand that the places in

stand up and demand that the places in

stand up and demand that the places in which you work lead you properly nobody

which you work lead you properly nobody

which you work lead you properly nobody wants to wake up in the morning and be

wants to wake up in the morning and be

wants to wake up in the morning and be managed we want to wake up in the

managed we want to wake up in the

managed we want to wake up in the morning and be led and we have a total

morning and be led and we have a total

morning and be led and we have a total leadership crisis in America politics is

leadership crisis in America politics is

leadership crisis in America politics is just the mirror reflection we get the

just the mirror reflection we get the

just the mirror reflection we get the politicians we deserve we’re the divided

politicians we deserve we’re the divided

politicians we deserve we’re the divided ones we’re the selfish ones we’re the

ones we’re the selfish ones we’re the

ones we’re the selfish ones we’re the broken ones

broken ones

broken ones we’re the ones who would sooner

we’re the ones who would sooner

we’re the ones who would sooner sacrifice somebody else so that we may

sacrifice somebody else so that we may

sacrifice somebody else so that we may gain it’s us and until we’re willing to

gain it’s us and until we’re willing to

gain it’s us and until we’re willing to do the hard work of repairing the world

do the hard work of repairing the world

do the hard work of repairing the world around us our country our politics our

around us our country our politics our

around us our country our politics our businesses will not fix so there’s a

businesses will not fix so there’s a

businesses will not fix so there’s a wonderful story

wonderful story

wonderful story please listening has the problem when

please listening has the problem when

please listening has the problem when people say you need to be a better

people say you need to be a better

people say you need to be a better listener as we are human beings and we

listener as we are human beings and we

listener as we are human beings and we need to communicate then communication

need to communicate then communication

need to communicate then communication is two ways listening and speaking so

is two ways listening and speaking so

is two ways listening and speaking so the but everybody’s like you got to be a

the but everybody’s like you got to be a

the but everybody’s like you got to be a better listener like but here’s the best

better listener like but here’s the best

better listener like but here’s the best understanding I have it so Nelson

understanding I have it so Nelson

understanding I have it so Nelson Mandela is universally regarded as a

Mandela is universally regarded as a

Mandela is universally regarded as a great leader which is important because

great leader which is important because

great leader which is important because you know different people are viewed

you know different people are viewed

you know different people are viewed differently in different nations but

differently in different nations but

differently in different nations but Nelson Mandela univer

Nelson Mandela univer

Nelson Mandela univer we regarded as a great leader right he

we regarded as a great leader right he

we regarded as a great leader right he was actually the son of a tribal chief

was actually the son of a tribal chief

was actually the son of a tribal chief and he was asked in an interview once

and he was asked in an interview once

and he was asked in an interview once how did you learn to be a great leader

how did you learn to be a great leader

how did you learn to be a great leader and he tells the story of how he would

and he tells the story of how he would

and he tells the story of how he would go to tribal meetings with his father

go to tribal meetings with his father

go to tribal meetings with his father and he remembers two things they always

and he remembers two things they always

and he remembers two things they always sat in a circle and his father was

sat in a circle and his father was

sat in a circle and his father was always the last to speak hmm and in

always the last to speak hmm and in

always the last to speak hmm and in terms of leadership and listening I

terms of leadership and listening I

terms of leadership and listening I think the idea of be a better listener

think the idea of be a better listener

think the idea of be a better listener is actually half the advice I think the

is actually half the advice I think the

is actually half the advice I think the advice is practice being the last to

advice is practice being the last to

advice is practice being the last to speak you see this all the time in

speak you see this all the time in

speak you see this all the time in meetings where everybody will sit around

meetings where everybody will sit around

meetings where everybody will sit around a room the senior guy would be like

a room the senior guy would be like

a room the senior guy would be like right here’s the problem here’s what I

right here’s the problem here’s what I

right here’s the problem here’s what I think we should do but I’m really

think we should do but I’m really

think we should do but I’m really interested in what your thoughts are yes

interested in what your thoughts are yes

interested in what your thoughts are yes let’s go around the room it’s too late

let’s go around the room it’s too late

let’s go around the room it’s too late you’ve influenced you’ve created your

you’ve influenced you’ve created your

you’ve influenced you’ve created your frequent and people ended people Bend

frequent and people ended people Bend

frequent and people ended people Bend and mold as opposed to saying here’s a

and mold as opposed to saying here’s a

and mold as opposed to saying here’s a problem I’m interested what you have to

problem I’m interested what you have to

problem I’m interested what you have to say without saying anything and not even

say without saying anything and not even

say without saying anything and not even at having this and here’s this takes

at having this and here’s this takes

at having this and here’s this takes practice not even even giving a hint

practice not even even giving a hint

practice not even even giving a hint whether you agree or disagree if

whether you agree or disagree if

whether you agree or disagree if anything you ask questions to learn more

anything you ask questions to learn more

anything you ask questions to learn more you get the benefit of hearing

you get the benefit of hearing

you get the benefit of hearing everybody’s opinion everybody gets to

everybody’s opinion everybody gets to

everybody’s opinion everybody gets to feel heard and then you get to render so

feel heard and then you get to render so

feel heard and then you get to render so I would dopamine is the feeling that you

I would dopamine is the feeling that you

I would dopamine is the feeling that you found something you’re looking for or do

found something you’re looking for or do

found something you’re looking for or do you accomplish something you set out to

you accomplish something you set out to

you accomplish something you set out to accomplish so you know that feeling you

accomplish so you know that feeling you

accomplish so you know that feeling you get when you cross something off your

get when you cross something off your

get when you cross something off your to-do list

to-do list

to-do list that’s dopamine feels awesome you know

that’s dopamine feels awesome you know

that’s dopamine feels awesome you know when you when you have a goal to hit and

when you when you have a goal to hit and

when you when you have a goal to hit and you achieve that goal you’re like yes

you achieve that goal you’re like yes

you achieve that goal you’re like yes you feel like you’ve won something right

you feel like you’ve won something right

you feel like you’ve won something right that’s dopamine the whole purpose of

that’s dopamine the whole purpose of

that’s dopamine the whole purpose of dopamine is to make sure that we get

dopamine is to make sure that we get

dopamine is to make sure that we get stuff done right the historical reason

stuff done right the historical reason

stuff done right the historical reason for dopamine we would never eat if we

for dopamine we would never eat if we

for dopamine we would never eat if we only waited to get until we got hungry

only waited to get until we got hungry

only waited to get until we got hungry because there’s no guarantee that we

because there’s no guarantee that we

because there’s no guarantee that we would find food so dopamine exists to

would find food so dopamine exists to

would find food so dopamine exists to help us go looking for food we get

help us go looking for food we get

help us go looking for food we get dopamine when we eat which is one of the

dopamine when we eat which is one of the

dopamine when we eat which is one of the reasons we like eating and so when you

reasons we like eating and so when you

reasons we like eating and so when you see something that reminds you of

see something that reminds you of

see something that reminds you of something that feels good we want to do

something that feels good we want to do

something that feels good we want to do the behavior that helps us get that

the behavior that helps us get that

the behavior that helps us get that feeling right so let’s say you’re out

feeling right so let’s say you’re out

feeling right so let’s say you’re out there going for a walk and you see an

there going for a walk and you see an

there going for a walk and you see an apple tree in the distance you get a

apple tree in the distance you get a

apple tree in the distance you get a small hit of dopamine and then what it

small hit of dopamine and then what it

small hit of dopamine and then what it does is it focuses us on our goals and

does is it focuses us on our goals and

does is it focuses us on our goals and now we start walking towards the apple

now we start walking towards the apple

now we start walking towards the apple tree and as the apple tree starts to get

tree and as the apple tree starts to get

tree and as the apple tree starts to get a little bigger we feel like we’re

a little bigger we feel like we’re

a little bigger we feel like we’re making progress you get another little

making progress you get another little

making progress you get another little shot of dopamine and another little

shot of dopamine and another little

shot of dopamine and another little shadow dopamine until you get to the

shadow dopamine until you get to the

shadow dopamine until you get to the Train you’re like yes okay this is why

Train you’re like yes okay this is why

Train you’re like yes okay this is why we’re told you must write down your

we’re told you must write down your

we’re told you must write down your goals your goals must be tangible

goals your goals must be tangible

goals your goals must be tangible there’s a there’s a biological reason

there’s a there’s a biological reason

there’s a there’s a biological reason for that we we’re very

for that we we’re very

for that we we’re very visually oriented animals you have to be

visually oriented animals you have to be

visually oriented animals you have to be able to see the goal for it to

able to see the goal for it to

able to see the goal for it to biologically stay focused right if you

biologically stay focused right if you

biologically stay focused right if you don’t write down your goals if you can’t

don’t write down your goals if you can’t

don’t write down your goals if you can’t see your goals it’s very hard to get

see your goals it’s very hard to get

see your goals it’s very hard to get motivated to get inspired for example

motivated to get inspired for example

motivated to get inspired for example think about corporate visions right a

think about corporate visions right a

think about corporate visions right a corporate vision is have to be something

corporate vision is have to be something

corporate vision is have to be something we can see right that’s why it’s called

we can see right that’s why it’s called

we can see right that’s why it’s called a vision you can see it right to be the

a vision you can see it right to be the

a vision you can see it right to be the biggest most respected to be the

biggest most respected to be the

biggest most respected to be the fastest-growing are not visions they’re

fastest-growing are not visions they’re

fastest-growing are not visions they’re nothing right what does that even look

nothing right what does that even look

nothing right what does that even look like respected by whom your mother

like respected by whom your mother

like respected by whom your mother yourself your friends your shareholders

yourself your friends your shareholders

yourself your friends your shareholders who knows what’s the metric dunno it’s

who knows what’s the metric dunno it’s

who knows what’s the metric dunno it’s Amorphis doesn’t motivate us just like I

Amorphis doesn’t motivate us just like I

Amorphis doesn’t motivate us just like I can’t tell you you will get a bonus if

can’t tell you you will get a bonus if

can’t tell you you will get a bonus if you achieve more you’re gonna ask me how

you achieve more you’re gonna ask me how

you achieve more you’re gonna ask me how much more I’m gonna say more doesn’t

much more I’m gonna say more doesn’t

much more I’m gonna say more doesn’t work you need a tangible goal you need a

work you need a tangible goal you need a

work you need a tangible goal you need a tangible goal right here’s a great

tangible goal right here’s a great

tangible goal right here’s a great vision Martin Luther King I have a dream

vision Martin Luther King I have a dream

vision Martin Luther King I have a dream that one day little black children the

that one day little black children the

that one day little black children the little white children will play on the

little white children will play on the

little white children will play on the playground together and hold hands

playground together and hold hands

playground together and hold hands together we can imagine that we can set

together we can imagine that we can set

together we can imagine that we can set our sights on that and every time we

our sights on that and every time we

our sights on that and every time we achieve a goal and achieve a metric and

achieve a goal and achieve a metric and

achieve a goal and achieve a metric and achieve a milestone that makes us feel

achieve a milestone that makes us feel

achieve a milestone that makes us feel like we’re making progress to the vision

like we’re making progress to the vision

like we’re making progress to the vision we can see we keep going and going and

we can see we keep going and going and

we can see we keep going and going and going until we achieve something

going until we achieve something

going until we achieve something remarkable you have to be able to see it

remarkable you have to be able to see it

remarkable you have to be able to see it dopamine

dopamine

dopamine like I said dopamine is the feeling you

like I said dopamine is the feeling you

like I said dopamine is the feeling you get when you set out to find something

get when you set out to find something

get when you set out to find something you’re looking for as well talked about

you’re looking for as well talked about

you’re looking for as well talked about the to-do list I came home from a trip

the to-do list I came home from a trip

the to-do list I came home from a trip just a couple days ago and I had a bunch

just a couple days ago and I had a bunch

just a couple days ago and I had a bunch of errands to run and I wrote down a

of errands to run and I wrote down a

of errands to run and I wrote down a little list of things I had to do and

little list of things I had to do and

little list of things I had to do and off I went right and as I was walking

off I went right and as I was walking

off I went right and as I was walking past I think was a drycleaners I

past I think was a drycleaners I

past I think was a drycleaners I remember I was walking past something I

remember I was walking past something I

remember I was walking past something I remembered oh I have to do that and I

remembered oh I have to do that and I

remembered oh I have to do that and I hadn’t written it down on my I hadn’t

hadn’t written it down on my I hadn’t

hadn’t written it down on my I hadn’t written down on my to-do list so I went

written down on my to-do list so I went

written down on my to-do list so I went in and I finished what I needed to do

in and I finished what I needed to do

in and I finished what I needed to do and then when I came out I then wrote it

and then when I came out I then wrote it

and then when I came out I then wrote it on my to-do list and then crossed it out

on my to-do list and then crossed it out

on my to-do list and then crossed it out because I wanted the dopamine feels good

dopamine comes with a warning dopamine

dopamine comes with a warning dopamine is highly highly highly addictive here

is highly highly highly addictive here

is highly highly highly addictive here are some other things that release

are some other things that release

are some other things that release dopamine alcohol nicotine gambling your

dopamine alcohol nicotine gambling your

dopamine alcohol nicotine gambling your cell phone

cell phone

cell phone oh you think I’m joking okay we’ve all

oh you think I’m joking okay we’ve all

oh you think I’m joking okay we’ve all been told that you know if you wake up

been told that you know if you wake up

been told that you know if you wake up in the morning and you crave a drink you

in the morning and you crave a drink you

in the morning and you crave a drink you might be an alcoholic well if you wake

might be an alcoholic well if you wake

might be an alcoholic well if you wake up in the morning the first thing you do

up in the morning the first thing you do

up in the morning the first thing you do is check your phone before you even get

is check your phone before you even get

is check your phone before you even get out of bed might be an addict

out of bed might be an addict

out of bed might be an addict if you walk from room to room in your

if you walk from room to room in your

if you walk from room to room in your own apartment holding your telephone you

own apartment holding your telephone you

own apartment holding your telephone you might be an addict when you’re driving

might be an addict when you’re driving

might be an addict when you’re driving in your car and you get a text and your

in your car and you get a text and your

in your car and you get a text and your phone goes beep we we hate email true we

phone goes beep we we hate email true we

phone goes beep we we hate email true we love the beep the buzz the ding oh right

love the beep the buzz the ding oh right

love the beep the buzz the ding oh right you’ll be there in 10 minutes and yet

you’ll be there in 10 minutes and yet

you’ll be there in 10 minutes and yet you have to look at it right now you

you have to look at it right now you

you have to look at it right now you might be an addict and even if you read

might be an addict and even if you read

might be an addict and even if you read it and it says are you free for dinner

it and it says are you free for dinner

it and it says are you free for dinner next Thursday and you have to reply

next Thursday and you have to reply

next Thursday and you have to reply immediately you can’t wait the 10

immediately you can’t wait the 10

immediately you can’t wait the 10 minutes you might be an addict and for

minutes you might be an addict and for

minutes you might be an addict and for all you Gen Y is out there who like to

all you Gen Y is out there who like to

all you Gen Y is out there who like to think that you’re better at multitasking

think that you’re better at multitasking

think that you’re better at multitasking beause you grew up with the technology

beause you grew up with the technology

beause you grew up with the technology then why do you keep crashing your cars

then why do you keep crashing your cars

then why do you keep crashing your cars when you’re texting

when you’re texting

when you’re texting you’re not you’re not better at

you’re not you’re not better at

you’re not you’re not better at multitasking you’re better getting

multitasking you’re better getting

multitasking you’re better getting distracted in fact if you look at the

distracted in fact if you look at the

distracted in fact if you look at the statistics ad D and ADHD have diagnosis

statistics ad D and ADHD have diagnosis

statistics ad D and ADHD have diagnosis of AD D and ADHD have risen 66% in the

of AD D and ADHD have risen 66% in the

of AD D and ADHD have risen 66% in the past 10 years okay

past 10 years okay

past 10 years okay ad D and ADHD is a frontal lobe disorder

ad D and ADHD is a frontal lobe disorder

ad D and ADHD is a frontal lobe disorder right are you telling me out of nowhere

right are you telling me out of nowhere

right are you telling me out of nowhere 66% of our youth has the frontal lobe

66% of our youth has the frontal lobe

66% of our youth has the frontal lobe problem where did that come from no it’s

problem where did that come from no it’s

problem where did that come from no it’s a misdiagnosis right what what are the

a misdiagnosis right what what are the

a misdiagnosis right what what are the what are the symptoms of a dopamine

what are the symptoms of a dopamine

what are the symptoms of a dopamine addiction to technology distractibility

addiction to technology distractibility

addiction to technology distractibility inability to it to get things done

inability to it to get things done

inability to it to get things done easily easily distracted you know

easily easily distracted you know

easily easily distracted you know shortness of attention it’s all the same

shortness of attention it’s all the same

shortness of attention it’s all the same things so we misdiagnosed things it’s

things so we misdiagnosed things it’s

things so we misdiagnosed things it’s this it’s the addictive quality of

this it’s the addictive quality of

this it’s the addictive quality of dopamine we can also get addicted to

dopamine we can also get addicted to

dopamine we can also get addicted to performance in our companies when all

performance in our companies when all

performance in our companies when all they do is give us numbers to hit

they do is give us numbers to hit

they do is give us numbers to hit numbers to hit numbers to hit and a

numbers to hit numbers to hit and a

numbers to hit numbers to hit and a bonus you get and a bonus you get and a

bonus you get and a bonus you get and a

bonus you get and a bonus you get and a bonus you get all they’re doing is

bonus you get all they’re doing is

bonus you get all they’re doing is feeding us with dopamine and we can’t

feeding us with dopamine and we can’t

feeding us with dopamine and we can’t help ourselves all we do is want more

help ourselves all we do is want more

help ourselves all we do is want more more MORE it’s no surprise that the

more MORE it’s no surprise that the

more MORE it’s no surprise that the bank’s destroyed the economy because one

bank’s destroyed the economy because one

bank’s destroyed the economy because one of the things we know about dopamine

of the things we know about dopamine

of the things we know about dopamine addict is they will do anything to get

addict is they will do anything to get

addict is they will do anything to get another hit sometimes at the sacrifice

another hit sometimes at the sacrifice

another hit sometimes at the sacrifice of their own resources and their

of their own resources and their

of their own resources and their relationships ask any alcoholic gambling

relationships ask any alcoholic gambling

relationships ask any alcoholic gambling addict or drug addict ask them how their

addict or drug addict ask them how their

addict or drug addict ask them how their relationships are doing and if they’ve

relationships are doing and if they’ve

relationships are doing and if they’ve squandered any of their resources it’s

squandered any of their resources it’s

squandered any of their resources it’s an addiction dopamine is dangerous if it

an addiction dopamine is dangerous if it

an addiction dopamine is dangerous if it is unbalanced it is hugely helpful when

is unbalanced it is hugely helpful when

is unbalanced it is hugely helpful when in a comfortable and balanced system but

in a comfortable and balanced system but

in a comfortable and balanced system but when unbalanced it’s dangerous and it’s

when unbalanced it’s dangerous and it’s

when unbalanced it’s dangerous and it’s destructive the metrics are fine they’re

destructive the metrics are fine they’re

destructive the metrics are fine they’re just not in the short-term and they’re

just not in the short-term and they’re

just not in the short-term and they’re just not fixed entire they so for

just not fixed entire they so for

just not fixed entire they so for example do you love your wife yes right

example do you love your wife yes right

example do you love your wife yes right prove it

prove it

prove it like what’s the metric give me the

like what’s the metric give me the

like what’s the metric give me the number that helps me know right because

number that helps me know right because

number that helps me know right because when you met her you didn’t love her

when you met her you didn’t love her

when you met her you didn’t love her right

right

right now you love her right tell me the day

now you love her right tell me the day

now you love her right tell me the day the love happened it’s an impossible

the love happened it’s an impossible

the love happened it’s an impossible question right but it’s not that it

question right but it’s not that it

question right but it’s not that it doesn’t exist it’s that it’s much easier

doesn’t exist it’s that it’s much easier

doesn’t exist it’s that it’s much easier to prove overtime right so all

to prove overtime right so all

to prove overtime right so all leadership is the same thing it’s about

leadership is the same thing it’s about

leadership is the same thing it’s about transitions so if you were to if you

transitions so if you were to if you

transitions so if you were to if you were to go to the gym right sit like

were to go to the gym right sit like

were to go to the gym right sit like exercise right if you go to the gym and

exercise right if you go to the gym and

exercise right if you go to the gym and you work out and you come back and you

you work out and you come back and you

you work out and you come back and you look in the mirror you will see nothing

look in the mirror you will see nothing

look in the mirror you will see nothing and if you go to the gym the next day

and if you go to the gym the next day

and if you go to the gym the next day and you

and you

and you back and you look in the mirror you will

back and you look in the mirror you will

back and you look in the mirror you will see nothing right so clearly there’s no

see nothing right so clearly there’s no

see nothing right so clearly there’s no results can’t be measured

results can’t be measured

results can’t be measured it must not be effective so we quit

it must not be effective so we quit

it must not be effective so we quit right or if you fundamentally believe

right or if you fundamentally believe

right or if you fundamentally believe that this is the right course of action

that this is the right course of action

that this is the right course of action and you stick with it like in a

and you stick with it like in a

and you stick with it like in a relationship I bought her flowers and I

relationship I bought her flowers and I

relationship I bought her flowers and I wished her happy birthday and she

wished her happy birthday and she

wished her happy birthday and she doesn’t love me clearly I’ll give up you

doesn’t love me clearly I’ll give up you

doesn’t love me clearly I’ll give up you know that’s not what happens if you if

know that’s not what happens if you if

know that’s not what happens if you if you believe there’s something there you

you believe there’s something there you

you believe there’s something there you commit yourself to act an act of service

commit yourself to act an act of service

commit yourself to act an act of service you could meet yourself to the regime

you could meet yourself to the regime

you could meet yourself to the regime the exercise you can screw it up you can

the exercise you can screw it up you can

the exercise you can screw it up you can eat chocolate cake one day you can skip

eat chocolate cake one day you can skip

eat chocolate cake one day you can skip a skip a day or two you know you lose

a skip a day or two you know you lose

a skip a day or two you know you lose for that but if you stick with it

for that but if you stick with it

for that but if you stick with it consistently I’m not exactly sure what

consistently I’m not exactly sure what

consistently I’m not exactly sure what day but I know you’ll start getting into

day but I know you’ll start getting into

day but I know you’ll start getting into shape I know it and the same with the

shape I know it and the same with the

shape I know it and the same with the relationship it’s not about the events

relationship it’s not about the events

relationship it’s not about the events it’s not about intensity it’s about

it’s not about intensity it’s about

it’s not about intensity it’s about consistency right you go to the dentist

consistency right you go to the dentist

consistency right you go to the dentist twice a year your teeth will fall out

twice a year your teeth will fall out

twice a year your teeth will fall out you have to brush your teeth every day

you have to brush your teeth every day

you have to brush your teeth every day for two minutes

for two minutes

for two minutes what is brushing your day twice a day

what is brushing your day twice a day

what is brushing your day twice a day for two minutes do nothing unless you do

for two minutes do nothing unless you do

for two minutes do nothing unless you do it every day twice a day for two minutes

it every day twice a day for two minutes

it every day twice a day for two minutes right it’s the consistency going to the

right it’s the consistency going to the

right it’s the consistency going to the gym for nine hours does not get you into

gym for nine hours does not get you into

gym for nine hours does not get you into shape working out every day for 20

shape working out every day for 20

shape working out every day for 20 minutes gets you into shape so the

minutes gets you into shape so the

minutes gets you into shape so the problem is we treat leadership with

problem is we treat leadership with

problem is we treat leadership with intensity we have a two-day off-site we

intensity we have a two-day off-site we

intensity we have a two-day off-site we would invite a bunch of speakers we give

would invite a bunch of speakers we give

would invite a bunch of speakers we give everybody certificate you’re a leader

everybody certificate you’re a leader

everybody certificate you’re a leader right those things are like going to the

right those things are like going to the

right those things are like going to the dentist they’re very important that good

dentist they’re very important that good

dentist they’re very important that good for reminding us or getting us back on

for reminding us or getting us back on

for reminding us or getting us back on track learning new lessons but it’s the

track learning new lessons but it’s the

track learning new lessons but it’s the daily practice of all the monotonous

daily practice of all the monotonous

daily practice of all the monotonous little boring things like brushing your

little boring things like brushing your

little boring things like brushing your teeth that matter the most she didn’t

teeth that matter the most she didn’t

teeth that matter the most she didn’t fall in love with you because you

fall in love with you because you

fall in love with you because you remembered her birthday and bought her

remembered her birthday and bought her

remembered her birthday and bought her flowers and Valentine’s Day she fell in

flowers and Valentine’s Day she fell in

flowers and Valentine’s Day she fell in love with you because when you woke up

love with you because when you woke up

love with you because when you woke up in the morning you said good morning to

in the morning you said good morning to

in the morning you said good morning to her before you checked your phone she

her before you checked your phone she

her before you checked your phone she fell in love with you because when you

fell in love with you because when you

fell in love with you because when you went to the fridge to get yourself a

went to the fridge to get yourself a

went to the fridge to get yourself a drink you got her one without even

drink you got her one without even

drink you got her one without even asking she fell in love with you because

asking she fell in love with you because

asking she fell in love with you because when you had an amazing day at work and

when you had an amazing day at work and

when you had an amazing day at work and she came home and she had a terrible day

she came home and she had a terrible day

she came home and she had a terrible day at work you didn’t say yeah yeah yeah

at work you didn’t say yeah yeah yeah

at work you didn’t say yeah yeah yeah but let me tell you about my day you sat

but let me tell you about my day you sat

but let me tell you about my day you sat and listened to her awful day and you

and listened to her awful day and you

and listened to her awful day and you didn’t say a thing about your amazing

didn’t say a thing about your amazing

didn’t say a thing about your amazing day this is why she fell in love with

day this is why she fell in love with

day this is why she fell in love with you I can’t tell you exactly what day

you I can’t tell you exactly what day

you I can’t tell you exactly what day and it was no specular thing you did it

and it was no specular thing you did it

and it was no specular thing you did it was

was

was accumulation of all of those little

accumulation of all of those little

accumulation of all of those little things that she woke up one days and is

things that she woke up one days and is

things that she woke up one days and is as if she pressed a button she goes I

as if she pressed a button she goes I

as if she pressed a button she goes I love him right

love him right

love him right leadership is exactly the same there’s

leadership is exactly the same there’s

leadership is exactly the same there’s no event there’s no thing I can tell you

no event there’s no thing I can tell you

no event there’s no thing I can tell you you have to do that your people will

you have to do that your people will

you have to do that your people will trust you it just doesn’t work that way

trust you it just doesn’t work that way

trust you it just doesn’t work that way it’s then it’s an accumulation of lots

it’s then it’s an accumulation of lots

it’s then it’s an accumulation of lots and lots of little things that anyone by

and lots of little things that anyone by

and lots of little things that anyone by themselves is innocuous and useless

themselves is innocuous and useless

themselves is innocuous and useless literally pointless by themselves people

literally pointless by themselves people

literally pointless by themselves people will look at little things that are good

will look at little things that are good

will look at little things that are good leadership practice and say that won’t

leadership practice and say that won’t

leadership practice and say that won’t work and you’re absolutely right

work and you’re absolutely right

work and you’re absolutely right but if you do it consistently and you do

but if you do it consistently and you do

but if you do it consistently and you do it in combination with lots of other

it in combination with lots of other

it in combination with lots of other little things mmm like saying good

little things mmm like saying good

little things mmm like saying good morning to someone that looking in the

morning to someone that looking in the

morning to someone that looking in the eye my friend George who’s a three-star

eye my friend George who’s a three-star

eye my friend George who’s a three-star general in the Marine Corps

general in the Marine Corps

general in the Marine Corps he says his test for leadership and I

he says his test for leadership and I

he says his test for leadership and I love this he goes his test for the good

love this he goes his test for the good

love this he goes his test for the good leaders if you ask somebody how their

leaders if you ask somebody how their

leaders if you ask somebody how their day is going you actually care about the

day is going you actually care about the

day is going you actually care about the answer and the number of times were

answer and the number of times were

answer and the number of times were walking to a meeting we’re rushing we go

walking to a meeting we’re rushing we go

walking to a meeting we’re rushing we go how are you not good I gotta get to you

how are you not good I gotta get to you

how are you not good I gotta get to you later I got him late for a meeting

later I got him late for a meeting

later I got him late for a meeting if you ask the question you were

if you ask the question you were

if you ask the question you were standing there and you’re listening to

standing there and you’re listening to

standing there and you’re listening to the answer it’s those little innocuous

the answer it’s those little innocuous

the answer it’s those little innocuous things that you do over and over and

things that you do over and over and

things that you do over and over and over and over that people will say I

over and over that people will say I

over and over that people will say I love my job not I like my job

love my job not I like my job

love my job not I like my job I like my job means yeah the challenge

I like my job means yeah the challenge

I like my job means yeah the challenge is great they pay me well I like the

is great they pay me well I like the

is great they pay me well I like the people I love my job means I don’t want

people I love my job means I don’t want

people I love my job means I don’t want to work anywhere else I don’t care how

to work anywhere else I don’t care how

to work anywhere else I don’t care how much somebody else will is willing to

much somebody else will is willing to

much somebody else will is willing to pay me I’m devoted to the people here

pay me I’m devoted to the people here

pay me I’m devoted to the people here and I care desperately about the people

and I care desperately about the people

and I care desperately about the people here as if they were my family in

here as if they were my family in

here as if they were my family in business we have colleagues and

business we have colleagues and

business we have colleagues and co-workers in the military they have

co-workers in the military they have

co-workers in the military they have brothers and sisters that’s how they

brothers and sisters that’s how they

brothers and sisters that’s how they think of each other right if you really

think of each other right if you really

think of each other right if you really have a strong corporate culture the

have a strong corporate culture the

have a strong corporate culture the people will think of each other like

people will think of each other like

people will think of each other like brothers and sisters don’t really look

brothers and sisters don’t really look

brothers and sisters don’t really look like a family right no brothers and

like a family right no brothers and

like a family right no brothers and sisters deep love fight but the love

sisters deep love fight but the love

sisters deep love fight but the love doesn’t go away right bicker the love

doesn’t go away right bicker the love

doesn’t go away right bicker the love doesn’t go away and I’ll fight with my

doesn’t go away and I’ll fight with my

doesn’t go away and I’ll fight with my sister but if you threaten my sister

sister but if you threaten my sister

sister but if you threaten my sister you’re gonna have to deal with me right

you’re gonna have to deal with me right

you’re gonna have to deal with me right right we’ll fight internally we’ll

right we’ll fight internally we’ll

right we’ll fight internally we’ll bicker with each other but nobody’s

bicker with each other but nobody’s

bicker with each other but nobody’s going to hurt each other and if anything

going to hurt each other and if anything

going to hurt each other and if anything from the outside shows up you got you’re

from the outside shows up you got you’re

from the outside shows up you got you’re looking at a unified front brothers and

looking at a unified front brothers and

looking at a unified front brothers and sisters now how do you create brothers

sisters now how do you create brothers

sisters now how do you create brothers and sisters out of strangers

and sisters out of strangers

and sisters out of strangers common beliefs common values you know

common beliefs common values you know

common beliefs common values you know parents in other words executives who

parents in other words executives who

parents in other words executives who care about their children’s success who

care about their children’s success who

care about their children’s success who care to raise their children teach them

care to raise their children teach them

care to raise their children teach them skills discipline them when necessary

skills discipline them when necessary

skills discipline them when necessary help them build their self-confidence so

help them build their self-confidence so

help them build their self-confidence so that they couldn’t go on and achieve

that they couldn’t go on and achieve

that they couldn’t go on and achieve something more than you could have ever

something more than you could have ever

something more than you could have ever imagined achieving for yourself that’s

imagined achieving for yourself that’s

imagined achieving for yourself that’s leadership an absolute love and devotion

leadership an absolute love and devotion

leadership an absolute love and devotion for the people who’ve committed their

for the people who’ve committed their

for the people who’ve committed their lives to this enterprise a goal of

lives to this enterprise a goal of

lives to this enterprise a goal of putting something out there if you say

putting something out there if you say

putting something out there if you say what you believe and you do what you

what you believe and you do what you

what you believe and you do what you believe you will attract people who

believe you will attract people who

believe you will attract people who believe what you believe if you go to

believe what you believe if you go to

believe what you believe if you go to one of your friends and you say to one

one of your friends and you say to one

one of your friends and you say to one of your friends how would you like me to

of your friends how would you like me to

of your friends how would you like me to dress so that you’ll like me better how

dress so that you’ll like me better how

dress so that you’ll like me better how would you want me to address you how do

would you want me to address you how do

would you want me to address you how do you want me to speak so that you’ll like

you want me to speak so that you’ll like

you want me to speak so that you’ll like me more right your friends are gonna

me more right your friends are gonna

me more right your friends are gonna look at you be like what are you talking

look at you be like what are you talking

look at you be like what are you talking about come on come on come on what

about come on come on come on what

about come on come on come on what should I wear so that you’ll find me

should I wear so that you’ll find me

should I wear so that you’ll find me more appealing and how would you like me

more appealing and how would you like me

more appealing and how would you like me to speak to you so that you’ll like me

to speak to you so that you’ll like me

to speak to you so that you’ll like me more and your friends are gonna tell you

more and your friends are gonna tell you

more and your friends are gonna tell you just be yourself that’s why I like you I

just be yourself that’s why I like you I

just be yourself that’s why I like you I don’t just be yourself now think about

don’t just be yourself now think about

don’t just be yourself now think about what we do in industry what do we do we

what we do in industry what do we do we

what we do in industry what do we do we do market research and we go and we ask

do market research and we go and we ask

do market research and we go and we ask the customers what kind of things the

the customers what kind of things the

the customers what kind of things the way what style should we speak to you

way what style should we speak to you

way what style should we speak to you how should we decorate ourselves what

how should we decorate ourselves what

how should we decorate ourselves what kind of things are you drawn to so that

kind of things are you drawn to so that

kind of things are you drawn to so that we can do those things do you like us

we can do those things do you like us

we can do those things do you like us more it’s just as ridiculous it’s just

more it’s just as ridiculous it’s just

more it’s just as ridiculous it’s just as ridiculous organizations should say

as ridiculous organizations should say

as ridiculous organizations should say and do the things they actually believe

and do the things they actually believe

and do the things they actually believe and they will attract people who believe

and they will attract people who believe

and they will attract people who believe what they believe or they can choose to

what they believe or they can choose to

what they believe or they can choose to lie and at the slightest hint that they

lie and at the slightest hint that they

lie and at the slightest hint that they might be lying cynicism sets in and

might be lying cynicism sets in and

might be lying cynicism sets in and people start saying I’m not sure I can

people start saying I’m not sure I can

people start saying I’m not sure I can trust these guys because there’s not a

trust these guys because there’s not a

trust these guys because there’s not a lot of consistency and all the things

lot of consistency and all the things

lot of consistency and all the things they say and do which means they can’t

they say and do which means they can’t

they say and do which means they can’t have a very strong belief set or they’re

have a very strong belief set or they’re

have a very strong belief set or they’re lying to me and we call them in

lying to me and we call them in

lying to me and we call them in authentic the entire process of asking

authentic the entire process of asking

authentic the entire process of asking other people who we should be is

other people who we should be is

other people who we should be is inauthentic that’s hilarious to me all

inauthentic that’s hilarious to me all

inauthentic that’s hilarious to me all these positioning studies we do are

these positioning studies we do are

these positioning studies we do are inherent

inherent

inherent we’re going to do a study to find out

we’re going to do a study to find out

we’re going to do a study to find out from people so we can be more authentic

from people so we can be more authentic

from people so we can be more authentic that’s hilarious

that’s hilarious

that’s hilarious say and do what you actually believe in

say and do what you actually believe in

say and do what you actually believe in the symbols you put out there the things

the symbols you put out there the things

the symbols you put out there the things you say and the things you do those red

you say and the things you do those red

you say and the things you do those red hats are ways

hats are ways

hats are ways people can find you what you have the

people can find you what you have the

people can find you what you have the ability to do as designers is create

ability to do as designers is create

ability to do as designers is create those symbols and allow people to use

those symbols and allow people to use

those symbols and allow people to use those things to say something about who

those things to say something about who

those things to say something about who they are work for companies work for

they are work for companies work for

they are work for companies work for clients work for people who you believe

clients work for people who you believe

clients work for people who you believe what they believe show up and feel a

what they believe show up and feel a

what they believe show up and feel a part of something bigger than yourself

part of something bigger than yourself

part of something bigger than yourself and your part is to put what they

and your part is to put what they

and your part is to put what they believe into pictures and words and

believe into pictures and words and

believe into pictures and words and symbols and graphics so that other

symbols and graphics so that other

symbols and graphics so that other people can use those things to say

people can use those things to say

people can use those things to say something about who they are people put

something about who they are people put

something about who they are people put harley-davidson logos on their body to

harley-davidson logos on their body to

harley-davidson logos on their body to say something about who they are

say something about who they are

say something about who they are corporate logo ain’t no Procter &

corporate logo ain’t no Procter &

corporate logo ain’t no Procter & Gamble’s tattooed on anybody’s on

Gamble’s tattooed on anybody’s on

Gamble’s tattooed on anybody’s on because Harley means something they

because Harley means something they

because Harley means something they stand for something people put that

stand for something people put that

stand for something people put that tattoo on there not to tell you that

tattoo on there not to tell you that

tattoo on there not to tell you that they own a motorcycle

they own a motorcycle

they own a motorcycle they put that tattoo there to tell you

they put that tattoo there to tell you

they put that tattoo there to tell you something about themselves you ever see

something about themselves you ever see

something about themselves you ever see anybody with a with a Mac laptop put a

anybody with a with a Mac laptop put a

anybody with a with a Mac laptop put a sticker over that beautiful shining

sticker over that beautiful shining

sticker over that beautiful shining Apple ain’t never gonna happen then how

Apple ain’t never gonna happen then how

Apple ain’t never gonna happen then how will you know who I am do you ever see

will you know who I am do you ever see

will you know who I am do you ever see anybody with a PC break out the Windex

anybody with a PC break out the Windex

anybody with a PC break out the Windex to clean out their computer Mac people

have you ever seen a dirty Mac doesn’t

have you ever seen a dirty Mac doesn’t exist does not exist why because it’s

exist does not exist why because it’s

exist does not exist why because it’s Who I am

Who I am

Who I am these are symbols we use the companies

these are symbols we use the companies

these are symbols we use the companies that are crystal clear and what they

that are crystal clear and what they

that are crystal clear and what they believe and their discipline and how

believe and their discipline and how

believe and their discipline and how they do it they’re consistent what they

they do it they’re consistent what they

they do it they’re consistent what they do and everything they say and

do and everything they say and

do and everything they say and everything they do serves as a symbol of

everything they do serves as a symbol of

everything they do serves as a symbol of the set of values and beliefs we use

the set of values and beliefs we use

the set of values and beliefs we use those symbols to say something about who

those symbols to say something about who

those symbols to say something about who we are we surround ourselves with the

we are we surround ourselves with the

we are we surround ourselves with the people and the products and the brands

people and the products and the brands

people and the products and the brands that say something about who we are and

that say something about who we are and

that say something about who we are and when we can find the people who believe

when we can find the people who believe

when we can find the people who believe what we believe

what we believe

what we believe we’re weirdly drawn to them because our

we’re weirdly drawn to them because our

we’re weirdly drawn to them because our very survival depends on it we need it

very survival depends on it we need it

very survival depends on it we need it and so the more you can give of yourself

and so the more you can give of yourself

and so the more you can give of yourself the more you can give of what you

the more you can give of what you

the more you can give of what you believe the more you can discipline with

believe the more you can discipline with

believe the more you can discipline with discipline saying boo and do the things

discipline saying boo and do the things

discipline saying boo and do the things you actually believe strange things

you actually believe strange things

you actually believe strange things start to happen what you’ll find is that

start to happen what you’ll find is that

start to happen what you’ll find is that that the better you are communicating

that the better you are communicating

that the better you are communicating your why people will want to work for

your why people will want to work for

your why people will want to work for you

you

you regardless of the opportunity that you

regardless of the opportunity that you

regardless of the opportunity that you afford them like they want to be a part

afford them like they want to be a part

afford them like they want to be a part of it yeah we do a little thing which

of it yeah we do a little thing which

of it yeah we do a little thing which we’ve been doing for years and years and

we’ve been doing for years and years and

we’ve been doing for years and years and years called give and take whenever

years called give and take whenever

years called give and take whenever there’s any kind of relationship whether

there’s any kind of relationship whether

there’s any kind of relationship whether it’s a outside partnership or even

it’s a outside partnership or even

it’s a outside partnership or even somebody who joins our team we do

somebody who joins our team we do

somebody who joins our team we do something called a give-and-take where

something called a give-and-take where

something called a give-and-take where we want somebody to be selfish and

we want somebody to be selfish and

we want somebody to be selfish and selfless within the relationship so not

selfless within the relationship so not

selfless within the relationship so not give and get but give and take so we’ll

give and get but give and take so we’ll

give and get but give and take so we’ll ask them what is it that you have to

ask them what is it that you have to

ask them what is it that you have to give to us that you have that you think

give to us that you have that you think

give to us that you have that you think that we need right and they’ll tell us

that we need right and they’ll tell us

that we need right and they’ll tell us and then we’ll say great what is it that

and then we’ll say great what is it that

and then we’ll say great what is it that you selfishly want from us and we want

you selfishly want from us and we want

you selfishly want from us and we want them to tell us what they can get from

them to tell us what they can get from

them to tell us what they can get from us and not so much when those when those

us and not so much when those when those

us and not so much when those when those things match you have a balanced

things match you have a balanced

things match you have a balanced relationship because what so example

relationship because what so example

relationship because what so example I’ve had it with people will you know

I’ve had it with people will you know

I’ve had it with people will you know they’ll tell me what they what they have

they’ll tell me what they what they have

they’ll tell me what they what they have to offer and that’s awesome because

to offer and that’s awesome because

to offer and that’s awesome because that’s what I want and then they’ll say

that’s what I want and then they’ll say

that’s what I want and then they’ll say what they have what they want to take

what they have what they want to take

what they have what they want to take and they go oh I want to work with the

and they go oh I want to work with the

and they go oh I want to work with the smart people I’m like plenty of smart

smart people I’m like plenty of smart

smart people I’m like plenty of smart people what is it you want to take from

people what is it you want to take from

people what is it you want to take from me they’re like I want to help build

me they’re like I want to help build

me they’re like I want to help build something wonderful do that anywhere

something wonderful do that anywhere

something wonderful do that anywhere what do you want to take selfishly from

what do you want to take selfishly from

what do you want to take selfishly from me they can get nowhere else and if they

me they can get nowhere else and if they

me they can get nowhere else and if they kind of to the question I won’t engage

kind of to the question I won’t engage

kind of to the question I won’t engage in a relationship and the reason is

in a relationship and the reason is

in a relationship and the reason is because in time the relationship is

because in time the relationship is

because in time the relationship is unbalanced they’re gonna be giving but

unbalanced they’re gonna be giving but

unbalanced they’re gonna be giving but they’re not taking and I don’t even know

they’re not taking and I don’t even know

they’re not taking and I don’t even know how to give them what they want then

how to give them what they want then

how to give them what they want then they’ll complain that I’m making enough

they’ll complain that I’m making enough

they’ll complain that I’m making enough money or that because it’s not balanced

money or that because it’s not balanced

money or that because it’s not balanced that’s right you speak to businesses and

that’s right you speak to businesses and

that’s right you speak to businesses and companies and leadership teams and

companies and leadership teams and

companies and leadership teams and employees and stuff without mentioning

employees and stuff without mentioning

employees and stuff without mentioning names I don’t want to put you on the

names I don’t want to put you on the

names I don’t want to put you on the spot but have you gone and talked to a

spot but have you gone and talked to a

spot but have you gone and talked to a company that’s been in trouble and then

company that’s been in trouble and then

company that’s been in trouble and then spoken to their team and then checked in

spoken to their team and then checked in

spoken to their team and then checked in on them after you’ve spoken to their

on them after you’ve spoken to their

on them after you’ve spoken to their leadership team and what did that look

leadership team and what did that look

leadership team and what did that look like did you notice a noticeable change

like did you notice a noticeable change

like did you notice a noticeable change did they come to you and tell you that

did they come to you and tell you that

did they come to you and tell you that this has helped our organization out and

this has helped our organization out and

this has helped our organization out and our culture is much improved because of

our culture is much improved because of

our culture is much improved because of it you mean does my work

[Music]

[Music] I mean sure here’s the problem with my

I mean sure here’s the problem with my

I mean sure here’s the problem with my stuff you got to do it and I am NOT I’m

stuff you got to do it and I am NOT I’m

stuff you got to do it and I am NOT I’m not anybody’s like you know mom or dad

not anybody’s like you know mom or dad

not anybody’s like you know mom or dad I’m not going to do it for you

I’m not going to do it for you

I’m not going to do it for you and I have a very less fair approach of

and I have a very less fair approach of

and I have a very less fair approach of it I once had a one side explant this is

it I once had a one side explant this is

it I once had a one side explant this is a bunch of years ago that said what

a bunch of years ago that said what

a bunch of years ago that said what guarantee do I have that your stuff will

guarantee do I have that your stuff will

guarantee do I have that your stuff will work which my answer was none like I I’m

work which my answer was none like I I’m

work which my answer was none like I I’m giving you a tool you can it’s like a

giving you a tool you can it’s like a

giving you a tool you can it’s like a hammer you can use it broadly or

hammer you can use it broadly or

hammer you can use it broadly or narrowly you can build a table you can

narrowly you can build a table you can

narrowly you can build a table you can build a house it’s the same tool you can

build a house it’s the same tool you can

build a house it’s the same tool you can use it for marketing your music

use it for marketing your music

use it for marketing your music completely revitalize your entire

completely revitalize your entire

completely revitalize your entire culture and even though I’m going to

culture and even though I’m going to

culture and even though I’m going to sell you the most beautiful hammer I’m

sell you the most beautiful hammer I’m

sell you the most beautiful hammer I’m not going to guarantee the structural

not going to guarantee the structural

not going to guarantee the structural integrity of the house right it’s your

integrity of the house right it’s your

integrity of the house right it’s your business you want to ignore all my stuff

business you want to ignore all my stuff

business you want to ignore all my stuff ignore it I don’t care it’s your and if

ignore it I don’t care it’s your and if

ignore it I don’t care it’s your and if your business collapses you know what

your business collapses you know what

your business collapses you know what happens to me nothing like I don’t mean

happens to me nothing like I don’t mean

happens to me nothing like I don’t mean to be cold about it like of course I

to be cold about it like of course I

to be cold about it like of course I want the people I work with to do well

want the people I work with to do well

want the people I work with to do well but it’s not mine it’s theirs and I take

but it’s not mine it’s theirs and I take

but it’s not mine it’s theirs and I take no emotional responsibility but the

no emotional responsibility but the

no emotional responsibility but the decisions they make so yes there are

decisions they make so yes there are

decisions they make so yes there are many people that I’ve had the pleasure

many people that I’ve had the pleasure

many people that I’ve had the pleasure of working with some who work for

of working with some who work for

of working with some who work for dysfunctional organizations that went on

dysfunctional organizations that went on

dysfunctional organizations that went on the hard journey of completely changing

the hard journey of completely changing

the hard journey of completely changing the way they lead and completely

the way they lead and completely

the way they lead and completely revitalizing their culture and it has

revitalizing their culture and it has

revitalizing their culture and it has great success it’s not because of me

great success it’s not because of me

great success it’s not because of me it’s because of them right at the same

it’s because of them right at the same

it’s because of them right at the same time there are many people who came in

time there are many people who came in

time there are many people who came in like what an amazing speech and did

like what an amazing speech and did

like what an amazing speech and did nothing you know thanks that was great

nothing you know thanks that was great

nothing you know thanks that was great you know and I don’t it’s of course it’s

you know and I don’t it’s of course it’s

you know and I don’t it’s of course it’s gonna fail you know so I I think that we

gonna fail you know so I I think that we

gonna fail you know so I I think that we we have too much especially in the

we have too much especially in the

we have too much especially in the consulting world or the design world

consulting world or the design world

consulting world or the design world everybody’s so paternalistic about it my

everybody’s so paternalistic about it my

everybody’s so paternalistic about it my designers are famous for this right they

designers are famous for this right they

designers are famous for this right they get so personally offended when the

get so personally offended when the

get so personally offended when the client chooses the wrong thing

client chooses the wrong thing

client chooses the wrong thing through this experience don’t they know

through this experience don’t they know

through this experience don’t they know we’re trying to help them

or who cares like it’s their freaking

or who cares like it’s their freaking business right that’s what you find

business right that’s what you find

business right that’s what you find I’ve had that instead of arguing with

I’ve had that instead of arguing with

I’ve had that instead of arguing with somebody for them to the right choice

somebody for them to the right choice

somebody for them to the right choice which because we genuinely want to help

which because we genuinely want to help

which because we genuinely want to help them what I have found is if you push

them what I have found is if you push

them what I have found is if you push the accountability down to because when

the accountability down to because when

the accountability down to because when we argue we’re taking accountability

we argue we’re taking accountability

we argue we’re taking accountability this is better this will help you we’re

this is better this will help you we’re

this is better this will help you we’re taking responsibility accountability but

taking responsibility accountability but

taking responsibility accountability but if we say look we’ve been doing this a

if we say look we’ve been doing this a

if we say look we’ve been doing this a bunch of years we know more about design

bunch of years we know more about design

bunch of years we know more about design than you do

than you do

than you do I’m telling you for every reason that I

I’m telling you for every reason that I

I’m telling you for every reason that I can outline for you why this will help

can outline for you why this will help

can outline for you why this will help you more but if you don’t want to do it

you more but if you don’t want to do it

you more but if you don’t want to do it that’s fine it’s your business do what

that’s fine it’s your business do what

that’s fine it’s your business do what you want the minute you switch the

you want the minute you switch the

you want the minute you switch the accountability and put it all on them

accountability and put it all on them

accountability and put it all on them amazingly they’re much more open to your

amazingly they’re much more open to your

amazingly they’re much more open to your opinion because now they’re responsible

opinion because now they’re responsible

opinion because now they’re responsible thank you guys so much for watching I’d

thank you guys so much for watching I’d

thank you guys so much for watching I’d love to know what do you think of the

love to know what do you think of the

love to know what do you think of the video what did you learn from this are

video what did you learn from this are

video what did you learn from this are you more motivated now than you were

you more motivated now than you were

you more motivated now than you were before I’d love to know your thoughts

before I’d love to know your thoughts

before I’d love to know your thoughts please leave it in the comments below

please leave it in the comments below

please leave it in the comments below and I’m going to join in the discussion

and I’m going to join in the discussion

and I’m going to join in the discussion I also want to give a quick shout out to

I also want to give a quick shout out to

I also want to give a quick shout out to Tamra weeks

Tamra weeks

Tamra weeks Tamra thank you so much for picking up

Tamra thank you so much for picking up

Tamra thank you so much for picking up ten copies of my book and then doing

ten copies of my book and then doing

ten copies of my book and then doing that amazing YouTube unboxing video I

that amazing YouTube unboxing video I

that amazing YouTube unboxing video I really really really appreciate you and

really really really appreciate you and

really really really appreciate you and support it means a lot to me you see it

support it means a lot to me you see it

support it means a lot to me you see it ah look like look like look your one

ah look like look like look your one

ah look like look like look your one word the powerful secret to creating a

word the powerful secret to creating a

word the powerful secret to creating a business and life that matters Evan

business and life that matters Evan

business and life that matters Evan Carmichael so thank you guys again for

Carmichael so thank you guys again for

Carmichael so thank you guys again for watching I believe in you I hope you

watching I believe in you I hope you

watching I believe in you I hope you continue to believe in yourself and

continue to believe in yourself and

continue to believe in yourself and whatever your one word is much love I’ll

whatever your one word is much love I’ll

whatever your one word is much love I’ll see you soon

see you soon

see you soon [Music]

”

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