hi I’m Evan Carmichael and welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters where we look at how you can model the
where we look at how you can model the
where we look at how you can model the successful strategies of famous
successful strategies of famous
successful strategies of famous entrepreneurs today we’re going to look
entrepreneurs today we’re going to look
entrepreneurs today we’re going to look at the multi-millionaire founder of
at the multi-millionaire founder of
at the multi-millionaire founder of American Idol Simon Fuller Simon Fuller
American Idol Simon Fuller Simon Fuller
American Idol Simon Fuller Simon Fuller is a British artist manager television
is a British artist manager television
is a British artist manager television producer and creator of the idol
producer and creator of the idol
producer and creator of the idol franchise first seen as Pop Idol in the
franchise first seen as Pop Idol in the
franchise first seen as Pop Idol in the UK and over 100 other versions including
UK and over 100 other versions including
UK and over 100 other versions including American Idol and Canadian Idol Fuller
American Idol and Canadian Idol Fuller
American Idol and Canadian Idol Fuller is a co-creator and executive producer
is a co-creator and executive producer
is a co-creator and executive producer of the Fox TV reality show so he can
of the Fox TV reality show so he can
of the Fox TV reality show so he can condense and other US and European TV
condense and other US and European TV
condense and other US and European TV shows his also or has been the manager
shows his also or has been the manager
shows his also or has been the manager of performers and entertainers including
of performers and entertainers including
of performers and entertainers including S Club 7 David and Victoria Beckham Andy
S Club 7 David and Victoria Beckham Andy
S Club 7 David and Victoria Beckham Andy Lennox Andy Murray the Spice Girls Lisa
Lennox Andy Murray the Spice Girls Lisa
Lennox Andy Murray the Spice Girls Lisa Marie Presley David Cook
Marie Presley David Cook
Marie Presley David Cook Adam Lambert and others fuller started
Adam Lambert and others fuller started
Adam Lambert and others fuller started his first company 19 entertainment when
his first company 19 entertainment when
his first company 19 entertainment when he was 25 years old and sold it in 2005
he was 25 years old and sold it in 2005
he was 25 years old and sold it in 2005 for over 200 million dollars in 2007 he
for over 200 million dollars in 2007 he
for over 200 million dollars in 2007 he was named by Time magazine as one of the
was named by Time magazine as one of the
was named by Time magazine as one of the hundred most influential people in the
hundred most influential people in the
hundred most influential people in the world he is a mystery entrepreneur
world he is a mystery entrepreneur
world he is a mystery entrepreneur behind the scenes who was making
behind the scenes who was making
behind the scenes who was making millions and calling the shots while
millions and calling the shots while
millions and calling the shots while flying under the radar and here’s what
flying under the radar and here’s what
flying under the radar and here’s what you can learn from his success
you can learn from his success
you can learn from his success so the next question becomes how can you
so the next question becomes how can you
so the next question becomes how can you model the successful strategies of Simon
model the successful strategies of Simon
model the successful strategies of Simon Fuller here are three action items and
Fuller here are three action items and
Fuller here are three action items and you could put to use in your business
you could put to use in your business
you could put to use in your business today action avidin umber one put
today action avidin umber one put
today action avidin umber one put yourself in your customers shoes as
yourself in your customers shoes as
yourself in your customers shoes as entrepreneurs we can easily get lost in
entrepreneurs we can easily get lost in
entrepreneurs we can easily get lost in our product or service and how great it
our product or service and how great it
our product or service and how great it is
is
is we can’t wait to launch the next version
we can’t wait to launch the next version
we can’t wait to launch the next version or introduce a new feature the trouble
or introduce a new feature the trouble
or introduce a new feature the trouble is were often creating products for
is were often creating products for
is were often creating products for ourselves and are not focused enough on
ourselves and are not focused enough on
ourselves and are not focused enough on our customer will actually want this new
our customer will actually want this new
our customer will actually want this new product or service Simon Fuller is a
product or service Simon Fuller is a
product or service Simon Fuller is a master at putting himself in his
master at putting himself in his
master at putting himself in his customers shoes when he came across a
customers shoes when he came across a
customers shoes when he came across a pop group called spice he recognized
pop group called spice he recognized
pop group called spice he recognized that their market was limited young
that their market was limited young
that their market was limited young girls traditionally only buy music from
girls traditionally only buy music from
girls traditionally only buy music from male singers as they are threatened by
male singers as they are threatened by
male singers as they are threatened by the women to fix this problem he changed
the women to fix this problem he changed
the women to fix this problem he changed the name to Spice Girls and launched
the name to Spice Girls and launched
the name to Spice Girls and launched their girl power theme which made young
their girl power theme which made young
their girl power theme which made young girls want to buy their music just as
girls want to buy their music just as
girls want to buy their music just as much as the boys fuller took five young
much as the boys fuller took five young
much as the boys fuller took five young women turned them into Superstars and
women turned them into Superstars and
women turned them into Superstars and the best-selling girl group of all time
the best-selling girl group of all time
the best-selling girl group of all time with over 75 million records sold by
with over 75 million records sold by
with over 75 million records sold by puttin himself in his customers shoes
puttin himself in his customers shoes
puttin himself in his customers shoes think about your product or service are
think about your product or service are
think about your product or service are you really solving a need for your
you really solving a need for your
you really solving a need for your customers that nobody else is offering
customers that nobody else is offering
customers that nobody else is offering put yourself in your customers shoes you
put yourself in your customers shoes you
put yourself in your customers shoes you can knock their socks off with your next
can knock their socks off with your next
can knock their socks off with your next product launch action item number two
product launch action item number two
product launch action item number two know what you’re good at everybody has
know what you’re good at everybody has
know what you’re good at everybody has strengths and weaknesses the trouble is
strengths and weaknesses the trouble is
strengths and weaknesses the trouble is as entrepreneurs we tend to try to do
as entrepreneurs we tend to try to do
as entrepreneurs we tend to try to do everything even though we’re only good
everything even though we’re only good
everything even though we’re only good at a few things if you focus your
at a few things if you focus your
at a few things if you focus your attention and build your business around
attention and build your business around
attention and build your business around what you’re really good at you have a
what you’re really good at you have a
what you’re really good at you have a much higher chance of success and also
much higher chance of success and also
much higher chance of success and also have a lot more fun Simon Fuller
have a lot more fun Simon Fuller
have a lot more fun Simon Fuller strengths is promoting somebody or
strengths is promoting somebody or
strengths is promoting somebody or something while it’s popular and then
something while it’s popular and then
something while it’s popular and then dropping it to move on to the next hot
dropping it to move on to the next hot
dropping it to move on to the next hot trend no matter how great the artist he
trend no matter how great the artist he
trend no matter how great the artist he is working on promoting today seems to
is working on promoting today seems to
is working on promoting today seems to be he always has another one waiting in
be he always has another one waiting in
be he always has another one waiting in the wings ready to go when the Spice
the wings ready to go when the Spice
the wings ready to go when the Spice Girls dumped him as manager he
Girls dumped him as manager he
Girls dumped him as manager he immediately began to promote as Club 7
immediately began to promote as Club 7
immediately began to promote as Club 7 after us Club 7 split he was ready with
after us Club 7 split he was ready with
after us Club 7 split he was ready with S Club juniors in his own words my
S Club juniors in his own words my
S Club juniors in his own words my business is creating Fame and celebrity
business is creating Fame and celebrity
business is creating Fame and celebrity and I’m one of the best in the world I
and I’m one of the best in the world I
and I’m one of the best in the world I know it to the finest detail and that’s
know it to the finest detail and that’s
know it to the finest detail and that’s the beauty of his pop idol American Idol
the beauty of his pop idol American Idol
the beauty of his pop idol American Idol franchise it doesn’t matter how much
franchise it doesn’t matter how much
franchise it doesn’t matter how much real talent or staying power the winners
real talent or staying power the winners
real talent or staying power the winners have because audiences will quickly move
have because audiences will quickly move
have because audiences will quickly move on to listening to next season’s
on to listening to next season’s
on to listening to next season’s contestants fuller built a bit
contestants fuller built a bit
contestants fuller built a bit compliments what he’s best at the
compliments what he’s best at the
compliments what he’s best at the business model works for him instead of
business model works for him instead of
business model works for him instead of the other way around
the other way around
the other way around think about your own business for a
think about your own business for a
think about your own business for a second do you have to do things you hate
second do you have to do things you hate
second do you have to do things you hate and aren’t good at like cold calling to
and aren’t good at like cold calling to
and aren’t good at like cold calling to bring in clients you’ll see a huge jump
bring in clients you’ll see a huge jump
bring in clients you’ll see a huge jump in your business if you can make the
in your business if you can make the
in your business if you can make the business model work for you and focus
business model work for you and focus
business model work for you and focus your energies and what you’re really
your energies and what you’re really
your energies and what you’re really good at action item number 3 paint a
good at action item number 3 paint a
good at action item number 3 paint a vision for your customers if you’re
vision for your customers if you’re
vision for your customers if you’re trying to sell something new or have a
trying to sell something new or have a
trying to sell something new or have a difficult sales process you should
difficult sales process you should
difficult sales process you should consider giving your customer a vision
consider giving your customer a vision
consider giving your customer a vision of their future as a part of your pitch
of their future as a part of your pitch
of their future as a part of your pitch show your customers what their lives
show your customers what their lives
show your customers what their lives will look like if they work with you let
will look like if they work with you let
will look like if they work with you let them imagine a benefits that you can
them imagine a benefits that you can
them imagine a benefits that you can offer and convince them on an emotional
offer and convince them on an emotional
offer and convince them on an emotional level that they should become your
level that they should become your
level that they should become your client when Simon Fuller wanted to
client when Simon Fuller wanted to
client when Simon Fuller wanted to expand his reach into managing
expand his reach into managing
expand his reach into managing celebrities he went after one of the
celebrities he went after one of the
celebrities he went after one of the biggest names in the world soccer
biggest names in the world soccer
biggest names in the world soccer superstar David Beckham fullest rolled
superstar David Beckham fullest rolled
superstar David Beckham fullest rolled Beckham by pampering him at Elton John’s
Beckham by pampering him at Elton John’s
Beckham by pampering him at Elton John’s mansion and then given him a six-day
mansion and then given him a six-day
mansion and then given him a six-day vacation in Provence France Fuller
vacation in Provence France Fuller
vacation in Provence France Fuller painted a beautiful picture of what it
painted a beautiful picture of what it
painted a beautiful picture of what it would be like working with him and
would be like working with him and
would be like working with him and Beckham couldn’t resist he signed up for
Beckham couldn’t resist he signed up for
Beckham couldn’t resist he signed up for fuller services okay so you don’t know
fuller services okay so you don’t know
fuller services okay so you don’t know Elton John and you can’t afford to fly
Elton John and you can’t afford to fly
Elton John and you can’t afford to fly your clients to France but you can do
your clients to France but you can do
your clients to France but you can do the same thing on a smaller scale think
the same thing on a smaller scale think
the same thing on a smaller scale think about how you can show your prospects
about how you can show your prospects
about how you can show your prospects that working with you will lead them to
that working with you will lead them to
that working with you will lead them to a better life don’t ignore the emotional
a better life don’t ignore the emotional
a better life don’t ignore the emotional part of the sale and focus only on
part of the sale and focus only on
part of the sale and focus only on tangible facts so remember put yourself
tangible facts so remember put yourself
tangible facts so remember put yourself in your customers shoes know what you’re
in your customers shoes know what you’re
in your customers shoes know what you’re really good at and paint a vision of the
really good at and paint a vision of the
really good at and paint a vision of the future for your customers I wanted to
future for your customers I wanted to
future for your customers I wanted to end the video today by sharing one of my
end the video today by sharing one of my
end the video today by sharing one of my favorite true stories about Simon Fuller
favorite true stories about Simon Fuller
favorite true stories about Simon Fuller how do you come up with a company name
how do you come up with a company name
how do you come up with a company name in the mid-1980s with just three years
in the mid-1980s with just three years
in the mid-1980s with just three years experience under his belt fuller quit
experience under his belt fuller quit
experience under his belt fuller quit his job and set off on his own it was a
his job and set off on his own it was a
his job and set off on his own it was a risky decision the one that paid off
risky decision the one that paid off
risky decision the one that paid off when fuller discovered Paul Hardcastle
when fuller discovered Paul Hardcastle
when fuller discovered Paul Hardcastle Hardcastle had written a song called 19
Hardcastle had written a song called 19
Hardcastle had written a song called 19 which centred on the Vietnam war with
which centred on the Vietnam war with
which centred on the Vietnam war with Fuller’s help the song became a huge hit
Fuller’s help the song became a huge hit
Fuller’s help the song became a huge hit and fuller celebrated by naming his new
and fuller celebrated by naming his new
and fuller celebrated by naming his new company 1919 entertainment was
company 1919 entertainment was
company 1919 entertainment was officially launched in 1985
officially launched in 1985
officially launched in 1985 thank you for joining me for another
thank you for joining me for another
thank you for joining me for another edition of modeling the masters I hope
edition of modeling the masters I hope
edition of modeling the masters I hope you enjoyed and I’d love to hear your
you enjoyed and I’d love to hear your
you enjoyed and I’d love to hear your thoughts if you want to leave a comment
thoughts if you want to leave a comment
thoughts if you want to leave a comment below this video stay tuned for the next
below this video stay tuned for the next
below this video stay tuned for the next episode
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