hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my four meters GT who’s
from one of my four meters GT who’s
from one of my four meters GT who’s asking about online advertising if I use
asking about online advertising if I use
asking about online advertising if I use it and how I use it so I do a little bit
it and how I use it so I do a little bit
it and how I use it so I do a little bit of online advertising I used to do more
of online advertising I used to do more
of online advertising I used to do more when we had products to sell but now the
when we had products to sell but now the
when we had products to sell but now the only product that I really sells a
only product that I really sells a
only product that I really sells a service that I work with some
service that I work with some
service that I work with some corporations on how to target
corporations on how to target
corporations on how to target entrepreneurs so what I love about
entrepreneurs so what I love about
entrepreneurs so what I love about advertising is you can target specific
advertising is you can target specific
advertising is you can target specific community so I like using Facebook as a
community so I like using Facebook as a
community so I like using Facebook as a medium for advertising here you can say
medium for advertising here you can say
medium for advertising here you can say I want to target anybody who works at a
I want to target anybody who works at a
I want to target anybody who works at a specific company and has who has
specific company and has who has
specific company and has who has specific job titles or interests so for
specific job titles or interests so for
specific job titles or interests so for example if I was selling something to
example if I was selling something to
example if I was selling something to car manufacturers and I wanted to break
car manufacturers and I wanted to break
car manufacturers and I wanted to break into the car manufacturer industry I
into the car manufacturer industry I
into the car manufacturer industry I could say I want to target anybody who
could say I want to target anybody who
could say I want to target anybody who works at Toyota or GM or Ford and has a
works at Toyota or GM or Ford and has a
works at Toyota or GM or Ford and has a marketing title or has a marketing
marketing title or has a marketing
marketing title or has a marketing interest and then your ad would only
interest and then your ad would only
interest and then your ad would only show up to people who have those
show up to people who have those
show up to people who have those specific interests so it’s a great way
specific interests so it’s a great way
specific interests so it’s a great way to be able to target specific people at
to be able to target specific people at
to be able to target specific people at specific companies to be able to sell
specific companies to be able to sell
specific companies to be able to sell your product or service so it’s really
your product or service so it’s really
your product or service so it’s really niching out who you’re selling to wear a
niching out who you’re selling to wear a
niching out who you’re selling to wear a lot of other advertising programs your
lot of other advertising programs your
lot of other advertising programs your kind of hitting mass market and it’s
kind of hitting mass market and it’s
kind of hitting mass market and it’s hard to be able to pinpoint who you’re
hard to be able to pinpoint who you’re
hard to be able to pinpoint who you’re going to be selling to so I really like
going to be selling to so I really like
going to be selling to so I really like Facebook advertising for that reason you
Facebook advertising for that reason you
Facebook advertising for that reason you can really get specific on who you’re
can really get specific on who you’re
can really get specific on who you’re selling to so it’s figuring out what are
selling to so it’s figuring out what are
selling to so it’s figuring out what are your products or services who is your
your products or services who is your
your products or services who is your ideal target client what kind of
ideal target client what kind of
ideal target client what kind of demographics they might represent male
demographics they might represent male
demographics they might represent male female what kind of age range location
female what kind of age range location
female what kind of age range location and then you can set up your ads to be
and then you can set up your ads to be
and then you can set up your ads to be able to sell own to those people so you
able to sell own to those people so you
able to sell own to those people so you may only be selling to a thousand people
may only be selling to a thousand people
may only be selling to a thousand people or 500 people on your list but you know
or 500 people on your list but you know
or 500 people on your list but you know that they’re super targeted people and
that they’re super targeted people and
that they’re super targeted people and they’ll see your message over and over
they’ll see your message over and over
they’ll see your message over and over and over again and really increases your
and over again and really increases your
and over again and really increases your ability to convert those guys will do
ability to convert those guys will do
ability to convert those guys will do some work on Adwords just testing
some work on Adwords just testing
some work on Adwords just testing different messaging it’s a great way to
different messaging it’s a great way to
different messaging it’s a great way to get quick reaction to see what messages
get quick reaction to see what messages
get quick reaction to see what messages are working better than others so you
are working better than others so you
are working better than others so you can run split test with different
can run split test with different
can run split test with different marketing headlines and see when which
marketing headlines and see when which
marketing headlines and see when which one gets a better reaction
one gets a better reaction
one gets a better reaction most of our advertising that we do now
most of our advertising that we do now
most of our advertising that we do now is on facebook so I hope that helps if
is on facebook so I hope that helps if
is on facebook so I hope that helps if you do have a product or service a cell
you do have a product or service a cell
you do have a product or service a cell you can do a lot more with with the
you can do a lot more with with the
you can do a lot more with with the advertising options I would definitely
advertising options I would definitely
advertising options I would definitely make sure you include tracking so if
make sure you include tracking so if
make sure you include tracking so if you’re using AdWords you could track all
you’re using AdWords you could track all
you’re using AdWords you could track all the way to the sale and and make sure
the way to the sale and and make sure
the way to the sale and and make sure you can tell you know which keywords are
you can tell you know which keywords are
you can tell you know which keywords are generating what what product sales
generating what what product sales
generating what what product sales numbers it’s a fantastic way to be able
numbers it’s a fantastic way to be able
numbers it’s a fantastic way to be able to grow your business quickly and
to grow your business quickly and
to grow your business quickly and directly measure the the ROI just make
directly measure the the ROI just make
directly measure the the ROI just make sure you’re always testing the different
sure you’re always testing the different
sure you’re always testing the different messages that you use split testing them
messages that you use split testing them
messages that you use split testing them trying to always beat the first one
trying to always beat the first one
trying to always beat the first one that’s coming up in your overall results
that’s coming up in your overall results
that’s coming up in your overall results and try to keep beating that beating
and try to keep beating that beating
and try to keep beating that beating that pdanet so I hope that helps I’d
that pdanet so I hope that helps I’d
that pdanet so I hope that helps I’d love to hear what you guys are doing if
love to hear what you guys are doing if
love to hear what you guys are doing if you want to leave a comment under the
you want to leave a comment under the
you want to leave a comment under the video I also always appreciate any
video I also always appreciate any
video I also always appreciate any thumbs ups you want to give to any of
thumbs ups you want to give to any of
thumbs ups you want to give to any of these videos so hopefully hear from you
these videos so hopefully hear from you
these videos so hopefully hear from you down below and stay tuned for the next
down below and stay tuned for the next
down below and stay tuned for the next episode
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