hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my readers Tom who was an
from one of my readers Tom who was an
from one of my readers Tom who was an aspiring entrepreneur and wants to know
aspiring entrepreneur and wants to know
aspiring entrepreneur and wants to know if he should include video on his
if he should include video on his
if he should include video on his website or not so Tom I love the use of
website or not so Tom I love the use of
website or not so Tom I love the use of video I think you can use it for two
video I think you can use it for two
video I think you can use it for two main reasons the first is to quickly
main reasons the first is to quickly
main reasons the first is to quickly explain what your product or service
explain what your product or service
explain what your product or service does so a lot of people have short
does so a lot of people have short
does so a lot of people have short attention spans and a visual learner so
attention spans and a visual learner so
attention spans and a visual learner so video is a great way to quickly
video is a great way to quickly
video is a great way to quickly communicate a message to them if I go to
communicate a message to them if I go to
communicate a message to them if I go to a website and I get pitched all day long
a website and I get pitched all day long
a website and I get pitched all day long I have tons of emails come in and people
I have tons of emails come in and people
I have tons of emails come in and people saying check out my website please and
saying check out my website please and
saying check out my website please and what do you think of my product or
what do you think of my product or
what do you think of my product or service if I can quickly hit their
service if I can quickly hit their
service if I can quickly hit their website and see a video that explains
website and see a video that explains
website and see a video that explains what they do then I can quickly get a
what they do then I can quickly get a
what they do then I can quickly get a sense of if I want to you know do
sense of if I want to you know do
sense of if I want to you know do something with this company or not if
something with this company or not if
something with this company or not if it’s going to take half an hour to dig
it’s going to take half an hour to dig
it’s going to take half an hour to dig in and really figure out what this
in and really figure out what this
in and really figure out what this business is all about then you’re going
business is all about then you’re going
business is all about then you’re going to lose most people so I really like the
to lose most people so I really like the
to lose most people so I really like the idea of having a quick video to quickly
idea of having a quick video to quickly
idea of having a quick video to quickly explain what your product or service
explain what your product or service
explain what your product or service does to tell prospects who are landing
does to tell prospects who are landing
does to tell prospects who are landing on your website a great example of this
on your website a great example of this
on your website a great example of this is Dropbox so if you go to dropbox com
is Dropbox so if you go to dropbox com
is Dropbox so if you go to dropbox com you’ll see their homepage is just a
you’ll see their homepage is just a
you’ll see their homepage is just a video and it quickly explains the need
video and it quickly explains the need
video and it quickly explains the need and why you can use Dropbox and how you
and why you can use Dropbox and how you
and why you can use Dropbox and how you can use Dropbox and allows you to make a
can use Dropbox and allows you to make a
can use Dropbox and allows you to make a quick decision if the service is right
quick decision if the service is right
quick decision if the service is right for you or not I’m a panelist on a show
for you or not I’m a panelist on a show
for you or not I’m a panelist on a show called the pitch where entrepreneurs
called the pitch where entrepreneurs
called the pitch where entrepreneurs come on pitch their ideas looking for
come on pitch their ideas looking for
come on pitch their ideas looking for capital and in advance we kind of get
capital and in advance we kind of get
capital and in advance we kind of get the websites of everybody’s coming on
the websites of everybody’s coming on
the websites of everybody’s coming on the pitch and I’ll always go quickly
the pitch and I’ll always go quickly
the pitch and I’ll always go quickly check it out and see if they have a
check it out and see if they have a
check it out and see if they have a video because if I can quickly see a two
video because if I can quickly see a two
video because if I can quickly see a two minute video that explains what they do
minute video that explains what they do
minute video that explains what they do I get a sense of what the company is all
I get a sense of what the company is all
I get a sense of what the company is all about or if they don’t have a video and
about or if they don’t have a video and
about or if they don’t have a video and I have to kind of dig through pages of
I have to kind of dig through pages of
I have to kind of dig through pages of product information that’s that’s more
product information that’s that’s more
product information that’s that’s more cumbersome and I’m less likely to do it
cumbersome and I’m less likely to do it
cumbersome and I’m less likely to do it so if you can have that quick video it
so if you can have that quick video it
so if you can have that quick video it goes a long way to being able to make an
goes a long way to being able to make an
goes a long way to being able to make an impact with people who are visiting your
impact with people who are visiting your
impact with people who are visiting your site the second type of video that can
site the second type of video that can
site the second type of video that can also be really helpful is having
also be really helpful is having
also be really helpful is having testimonials so if you have people from
testimonials so if you have people from
testimonials so if you have people from your client base or people who’ve worked
your client base or people who’ve worked
your client base or people who’ve worked with you in the past say how great you
with you in the past say how great you
with you in the past say how great you are that goes a long way to establishing
are that goes a long way to establishing
are that goes a long way to establishing credibility with new people who are
credibility with new people who are
credibility with new people who are coming to visit your website so if you
coming to visit your website so if you
coming to visit your website so if you create a video with you saying how great
create a video with you saying how great
create a video with you saying how great you are of course you’re gonna say how
you are of course you’re gonna say how
you are of course you’re gonna say how great you are cuz
great you are cuz
great you are cuz your own products of service so people
your own products of service so people
your own products of service so people will take that with a grain of salt and
will take that with a grain of salt and
will take that with a grain of salt and may not believe it too much but if you
may not believe it too much but if you
may not believe it too much but if you have your clients coming on and people
have your clients coming on and people
have your clients coming on and people work with you in the past and they’re
work with you in the past and they’re
work with you in the past and they’re saying how great you are then people who
saying how great you are then people who
saying how great you are then people who are visiting your site looking at that
are visiting your site looking at that
are visiting your site looking at that there’s a little bit more credibility
there’s a little bit more credibility
there’s a little bit more credibility and they’re more likely you’re going to
and they’re more likely you’re going to
and they’re more likely you’re going to want to work with you I said I’d give
want to work with you I said I’d give
want to work with you I said I’d give you to tip so I’m gonna give you one
you to tip so I’m gonna give you one
you to tip so I’m gonna give you one more because it just came to mind is
more because it just came to mind is
more because it just came to mind is we’re recording this another thing that
we’re recording this another thing that
we’re recording this another thing that could be really helpful for you is if
could be really helpful for you is if
could be really helpful for you is if you talk a little bit about yourself I
you talk a little bit about yourself I
you talk a little bit about yourself I find that people like buying from people
find that people like buying from people
find that people like buying from people instead of companies and this was a
instead of companies and this was a
instead of companies and this was a mistake I made earlier on with my
mistake I made earlier on with my
mistake I made earlier on with my business where the company was Evan
business where the company was Evan
business where the company was Evan chemical calm but all i did was profile
chemical calm but all i did was profile
chemical calm but all i did was profile famous entrepreneurs and i was never
famous entrepreneurs and i was never
famous entrepreneurs and i was never involved and people are asking who’s
involved and people are asking who’s
involved and people are asking who’s Evan chemical where is he we should see
Evan chemical where is he we should see
Evan chemical where is he we should see more of him and so I started you know
more of him and so I started you know
more of him and so I started you know putting myself on there more and
putting myself on there more and
putting myself on there more and creating these videos and I think for
creating these videos and I think for
creating these videos and I think for any company is an opportunity for the
any company is an opportunity for the
any company is an opportunity for the founder to create a relationship with
founder to create a relationship with
founder to create a relationship with their customers our client base and
their customers our client base and
their customers our client base and website visitors by creating a quick
website visitors by creating a quick
website visitors by creating a quick intro video talk a little bit but you
intro video talk a little bit but you
intro video talk a little bit but you talk about your story talked about why
talk about your story talked about why
talk about your story talked about why you started your business and people are
you started your business and people are
you started your business and people are more interested in that than just your
more interested in that than just your
more interested in that than just your kind of company overview standard bio so
kind of company overview standard bio so
kind of company overview standard bio so it’s a three-way I think you can really
it’s a three-way I think you can really
it’s a three-way I think you can really use video to get people to know you like
use video to get people to know you like
use video to get people to know you like you’ll want to work with you so
you’ll want to work with you so
you’ll want to work with you so hopefully that was helpful I love to
hopefully that was helpful I love to
hopefully that was helpful I love to hear you guys have to think if you want
hear you guys have to think if you want
hear you guys have to think if you want to leave a comment under the video and
to leave a comment under the video and
to leave a comment under the video and if you like the video please give it a
if you like the video please give it a
if you like the video please give it a thumbs up I always appreciate those and
thumbs up I always appreciate those and
thumbs up I always appreciate those and stay tuned for next episode
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