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Sales Techniques – Top 3 Reasons Why Entrepreneurs Struggle with Selling by @KurlanAssoc


your business invigorates you your

your business invigorates you your conviction is stronger than ever before

conviction is stronger than ever before

conviction is stronger than ever before when you aren’t talking about your

when you aren’t talking about your

when you aren’t talking about your business you’re thinking about it while

business you’re thinking about it while

business you’re thinking about it while you’re eating showering driving and

you’re eating showering driving and

you’re eating showering driving and sleeping you couldn’t be more excited

sleeping you couldn’t be more excited

sleeping you couldn’t be more excited and afraid and despite all of the

and afraid and despite all of the

and afraid and despite all of the attention you give to your idea your

attention you give to your idea your

attention you give to your idea your business your baby you struggle selling

business your baby you struggle selling

business your baby you struggle selling and can’t understand why perhaps you

and can’t understand why perhaps you

and can’t understand why perhaps you don’t have enough opportunities in your

don’t have enough opportunities in your

don’t have enough opportunities in your pipeline maybe you have plenty of

pipeline maybe you have plenty of

pipeline maybe you have plenty of opportunities but aren’t closing enough

opportunities but aren’t closing enough

opportunities but aren’t closing enough or any of them you work as social

or any of them you work as social

or any of them you work as social networks but maybe the social networks

networks but maybe the social networks

networks but maybe the social networks aren’t working for you whatever it is

aren’t working for you whatever it is

aren’t working for you whatever it is the revenue you had hope needed to

the revenue you had hope needed to

the revenue you had hope needed to generate isn’t keeping up with the money

generate isn’t keeping up with the money

generate isn’t keeping up with the money you need to spend and live on so the

you need to spend and live on so the

you need to spend and live on so the question is with your great business

question is with your great business

question is with your great business idea and all the strong conviction why

idea and all the strong conviction why

idea and all the strong conviction why is selling so difficult let’s discuss

is selling so difficult let’s discuss

is selling so difficult let’s discuss the top three reasons why entrepreneurs

the top three reasons why entrepreneurs

the top three reasons why entrepreneurs struggle so much with selling and

struggle so much with selling and

struggle so much with selling and determine whether or not there’s

determine whether or not there’s

determine whether or not there’s anything you can do about it number one

anything you can do about it number one

anything you can do about it number one this is different let’s compare the

this is different let’s compare the

this is different let’s compare the difference between selling for someone

difference between selling for someone

difference between selling for someone else and selling your own idea

else and selling your own idea

else and selling your own idea there are around 16 million salespeople

there are around 16 million salespeople

there are around 16 million salespeople and most of them sell a product or

and most of them sell a product or

and most of them sell a product or service that isn’t of their own making

service that isn’t of their own making

service that isn’t of their own making when a prospect isn’t interested in the

when a prospect isn’t interested in the

when a prospect isn’t interested in the product or service or doesn’t choose

product or service or doesn’t choose

product or service or doesn’t choose their company it’s not personal it’s not

their company it’s not personal it’s not

their company it’s not personal it’s not about them it’s simply a part of selling

about them it’s simply a part of selling

about them it’s simply a part of selling however when a prospect isn’t interested

however when a prospect isn’t interested

however when a prospect isn’t interested in your product or service or doesn’t

in your product or service or doesn’t

in your product or service or doesn’t choose your company well now it is

choose your company well now it is

choose your company well now it is personal most entrepreneurs are unable

personal most entrepreneurs are unable

personal most entrepreneurs are unable to separate themselves from their

to separate themselves from their

to separate themselves from their business’s products and services and

business’s products and services and

business’s products and services and that makes it difficult for them to ask

that makes it difficult for them to ask

that makes it difficult for them to ask tough questions push back and ask for

tough questions push back and ask for

tough questions push back and ask for the business they can’t handle being

the business they can’t handle being

the business they can’t handle being rejected number two this is different –

rejected number two this is different –

rejected number two this is different – back when you attempted to convince your

back when you attempted to convince your

back when you attempted to convince your friends family members and potential

friends family members and potential

friends family members and potential employees that your business had legs

employees that your business had legs

employees that your business had legs and could succeed you were very

and could succeed you were very

and could succeed you were very persuasive they bought in hook line &

persuasive they bought in hook line &

persuasive they bought in hook line & sinker but now when you attempt to get

sinker but now when you attempt to get

sinker but now when you attempt to get prospects to pay for your product or

prospects to pay for your product or

prospects to pay for your product or service it’s a completely different

service it’s a completely different

service it’s a completely different story money is involved your prospect

story money is involved your prospect

story money is involved your prospect must not only like your product or

must not only like your product or

must not only like your product or service better than the alternative but

service better than the alternative but

service better than the alternative but they must also believe that the price

they must also believe that the price

they must also believe that the price you set is fair and provides value some

you set is fair and provides value some

you set is fair and provides value some entrepreneurs are very uncomfortable

entrepreneurs are very uncomfortable

entrepreneurs are very uncomfortable defending their value and having it the

defending their value and having it the

defending their value and having it the discussion about money 3 this is very

discussion about money 3 this is very

discussion about money 3 this is very different perhaps the biggest challenge

different perhaps the biggest challenge

different perhaps the biggest challenge for most entrepreneurs is the

for most entrepreneurs is the

for most entrepreneurs is the realization that this isn’t like the

realization that this isn’t like the

realization that this isn’t like the movies in Field of Dreams Kevin

movies in Field of Dreams Kevin

movies in Field of Dreams Kevin Costner’s character hears and acts on

Costner’s character hears and acts on

Costner’s character hears and acts on the voice that says build it and they

the voice that says build it and they

the voice that says build it and they will come so you build it but they don’t

will come so you build it but they don’t

will come so you build it but they don’t come you market it but that generates

come you market it but that generates

come you market it but that generates some crappy leads after struggling to

some crappy leads after struggling to

some crappy leads after struggling to generate revenue for longer than the

generate revenue for longer than the

generate revenue for longer than the plan called for you finally come to the

plan called for you finally come to the

plan called for you finally come to the realization that you must sell

realization that you must sell

realization that you must sell unfortunately for you selling means

unfortunately for you selling means

unfortunately for you selling means getting on the phone and making calls

getting on the phone and making calls

getting on the phone and making calls cold calls and you never signed up for

cold calls and you never signed up for

cold calls and you never signed up for that so now you’re having call anxiety

that so now you’re having call anxiety

that so now you’re having call anxiety you find anything and everything else

you find anything and everything else

you find anything and everything else that you could possibly do instead of

that you could possibly do instead of

that you could possibly do instead of making those dreaded calls and of course

making those dreaded calls and of course

making those dreaded calls and of course no calls means no no no new

no calls means no no no new

no calls means no no no new opportunities on those rare occasions

opportunities on those rare occasions

opportunities on those rare occasions when you can motivate or force yourself

when you can motivate or force yourself

when you can motivate or force yourself to make calls you aren’t very good at

to make calls you aren’t very good at

to make calls you aren’t very good at them few people will talk with you and

them few people will talk with you and

them few people will talk with you and even fewer interested once in a while

even fewer interested once in a while

even fewer interested once in a while you succeed it’s scheduling a call or

you succeed it’s scheduling a call or

you succeed it’s scheduling a call or meeting and there are so few of those

meeting and there are so few of those

meeting and there are so few of those and so much pressure to close that

and so much pressure to close that

and so much pressure to close that you’re afraid to say or do anything that

you’re afraid to say or do anything that

you’re afraid to say or do anything that would jeopardize the opportunity the

would jeopardize the opportunity the

would jeopardize the opportunity the result is that you simply aren’t very

result is that you simply aren’t very

result is that you simply aren’t very good at this so what can an entrepreneur

good at this so what can an entrepreneur

good at this so what can an entrepreneur like you do when you have a great

like you do when you have a great

like you do when you have a great business or product idea but little

business or product idea but little

business or product idea but little desire or ability to sell here are some

desire or ability to sell here are some

desire or ability to sell here are some options have yourself evaluated for

options have yourself evaluated for

options have yourself evaluated for selling an evaluation will help you

selling an evaluation will help you

selling an evaluation will help you understand exactly why you’re struggling

understand exactly why you’re struggling

understand exactly why you’re struggling which weaknesses are getting in the way

which weaknesses are getting in the way

which weaknesses are getting in the way which skills are missing and whether or

which skills are missing and whether or

which skills are missing and whether or not it’s realistic for you to improve

not it’s realistic for you to improve

not it’s realistic for you to improve objective Management Group has an

objective Management Group has an

objective Management Group has an entrepreneurial sales evaluation that

entrepreneurial sales evaluation that

entrepreneurial sales evaluation that addresses this very issue training and

addresses this very issue training and

addresses this very issue training and coaching assuming that there’s hope for

coaching assuming that there’s hope for

coaching assuming that there’s hope for you in sales some top-notch training and

you in sales some top-notch training and

you in sales some top-notch training and coaching will get you bringing in the

coaching will get you bringing in the

coaching will get you bringing in the business more effectively more quickly

business more effectively more quickly

business more effectively more quickly and more frequently hire a sales person

and more frequently hire a sales person

and more frequently hire a sales person most entrepreneurs haven’t hired people

most entrepreneurs haven’t hired people

most entrepreneurs haven’t hired people before and hiring salespeople is

before and hiring salespeople is

before and hiring salespeople is challenging even for those with

challenging even for those with

challenging even for those with experience it’s best to get help because

experience it’s best to get help because

experience it’s best to get help because you can’t afford to make a mistake on

you can’t afford to make a mistake on

you can’t afford to make a mistake on your first key sales higher objective

your first key sales higher objective

your first key sales higher objective Management Group has a sales candidate

Management Group has a sales candidate

Management Group has a sales candidate assessment that helps with selection but

assessment that helps with selection but

assessment that helps with selection but you want some advice to help with

you want some advice to help with

you want some advice to help with setting up a proper sales recruiting

setting up a proper sales recruiting

setting up a proper sales recruiting process to

process to

process to outsource there are several outsourcing

outsource there are several outsourcing

outsource there are several outsourcing options you can look into

options you can look into

options you can look into there’s call technology connect and sell

there’s call technology connect and sell

there’s call technology connect and sell comm will automate the dialing so you

comm will automate the dialing so you

comm will automate the dialing so you can spend your limited time actually

can spend your limited time actually

can spend your limited time actually speaking with contacts you can have as

speaking with contacts you can have as

speaking with contacts you can have as many conversations as an hour as you

many conversations as an hour as you

many conversations as an hour as you would normally have in a week

would normally have in a week

would normally have in a week appointment setting Green leads comm

appointment setting Green leads comm

appointment setting Green leads comm will make the calls and schedule first

will make the calls and schedule first

will make the calls and schedule first meetings on your behalf

meetings on your behalf

meetings on your behalf independent reps rep hundred net will

independent reps rep hundred net will

independent reps rep hundred net will allow you to search for $10.99

allow you to search for $10.99

allow you to search for $10.99 commission only reps that will sell for

commission only reps that will sell for

commission only reps that will sell for you if you’re an entrepreneur that needs

you if you’re an entrepreneur that needs

you if you’re an entrepreneur that needs to significantly increase revenue and do

to significantly increase revenue and do

to significantly increase revenue and do it quickly stop beating your head

it quickly stop beating your head

it quickly stop beating your head against the wall and feeling like a

against the wall and feeling like a

against the wall and feeling like a failure stop hoping that tomorrow

failure stop hoping that tomorrow

failure stop hoping that tomorrow someone will call and place a huge order

someone will call and place a huge order

someone will call and place a huge order stop believing that your outstanding

stop believing that your outstanding

stop believing that your outstanding proposals will close take action get

proposals will close take action get

proposals will close take action get some help and focus on what you do best

some help and focus on what you do best

some help and focus on what you do best improving your business products and

improving your business products and

improving your business products and services

”

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