hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my newsletter readers gary
from one of my newsletter readers gary
from one of my newsletter readers gary who wrote insane I hope you’re doing
who wrote insane I hope you’re doing
who wrote insane I hope you’re doing well so an article on my friend’s
well so an article on my friend’s
well so an article on my friend’s Facebook page glad I checked it out that
Facebook page glad I checked it out that
Facebook page glad I checked it out that was able to gain some insight I’m glad I
was able to gain some insight I’m glad I
was able to gain some insight I’m glad I could help there Gary my biggest
could help there Gary my biggest
could help there Gary my biggest challenge right now I several my newest
challenge right now I several my newest
challenge right now I several my newest venture is a two sided marketing company
venture is a two sided marketing company
venture is a two sided marketing company one is contract with commercial property
one is contract with commercial property
one is contract with commercial property owners to build an attractive portfolio
owners to build an attractive portfolio
owners to build an attractive portfolio to shop to advertisers to is a sell
to shop to advertisers to is a sell
to shop to advertisers to is a sell product to advertisers I’ve learned that
product to advertisers I’ve learned that
product to advertisers I’ve learned that property is necessary to sell product
property is necessary to sell product
property is necessary to sell product this said I have no experience in
this said I have no experience in
this said I have no experience in commercial property and the REITs we’re
commercial property and the REITs we’re
commercial property and the REITs we’re targeting are typically a tough nut to
targeting are typically a tough nut to
targeting are typically a tough nut to crack I feel I need someone with skill
crack I feel I need someone with skill
crack I feel I need someone with skill set expertise but can’t afford to hire
set expertise but can’t afford to hire
set expertise but can’t afford to hire anyone until getting into revenue
anyone until getting into revenue
anyone until getting into revenue everyone that works with me to date is
everyone that works with me to date is
everyone that works with me to date is doing so on a profiteering basis but I
doing so on a profiteering basis but I
doing so on a profiteering basis but I haven’t been able to get the experience
haven’t been able to get the experience
haven’t been able to get the experience commercial real estate person to buy
commercial real estate person to buy
commercial real estate person to buy into this methodology I appreciate any
into this methodology I appreciate any
into this methodology I appreciate any feedback learn more birthing and website
feedback learn more birthing and website
feedback learn more birthing and website so let’s go check out Gary’s website oh
so let’s go check out Gary’s website oh
so let’s go check out Gary’s website oh this is a cool idea so what I love about
this is a cool idea so what I love about
this is a cool idea so what I love about this site is you can immediately
this site is you can immediately
this site is you can immediately understand what he does so he takes
understand what he does so he takes
understand what he does so he takes these polls and turns them into the odds
these polls and turns them into the odds
these polls and turns them into the odds and from the email I was having a hard
and from the email I was having a hard
and from the email I was having a hard time understanding it but this picture
time understanding it but this picture
time understanding it but this picture is awesome and this is this is a good
is awesome and this is this is a good
is awesome and this is this is a good lesson for a lot of entrepreneurs you
lesson for a lot of entrepreneurs you
lesson for a lot of entrepreneurs you want people to really understand right
want people to really understand right
want people to really understand right away what you do when they come and land
away what you do when they come and land
away what you do when they come and land on your homepage so this is a great
on your homepage so this is a great
on your homepage so this is a great picture and you maybe should have
picture and you maybe should have
picture and you maybe should have included that in your email Gary because
included that in your email Gary because
included that in your email Gary because now I really understand what it is that
now I really understand what it is that
now I really understand what it is that you do looking around some more this is
you do looking around some more this is
you do looking around some more this is interesting here so send an email for
interesting here so send an email for
interesting here so send an email for free mock up this this kind of gets lost
free mock up this this kind of gets lost
free mock up this this kind of gets lost and this could be really powerful for
and this could be really powerful for
and this could be really powerful for you if people could send you their polls
you if people could send you their polls
you if people could send you their polls and you could send back an example what
and you could send back an example what
and you could send back an example what it would look like with their logos a
it would look like with their logos a
it would look like with their logos a big problem when you put when you have
big problem when you put when you have
big problem when you put when you have such a visible picture people tend to
such a visible picture people tend to
such a visible picture people tend to their eyes will go here read this and
their eyes will go here read this and
their eyes will go here read this and it’ll go down and they’ll miss what’s up
it’ll go down and they’ll miss what’s up
it’ll go down and they’ll miss what’s up here so you might want to put something
here so you might want to put something
here so you might want to put something you know
you know
you know this and put it below and also include a
this and put it below and also include a
this and put it below and also include a graphic with it to encourage people to
graphic with it to encourage people to
graphic with it to encourage people to send that email in because if I think
send that email in because if I think
send that email in because if I think it’s a great idea if they can see it
it’s a great idea if they can see it
it’s a great idea if they can see it with their logo on it they’re more
with their logo on it they’re more
with their logo on it they’re more likely to want to take that next step
likely to want to take that next step
likely to want to take that next step and work with you so awesome idea just
and work with you so awesome idea just
and work with you so awesome idea just make that more visible this slogan is
make that more visible this slogan is
make that more visible this slogan is not something I understand so I guess
not something I understand so I guess
not something I understand so I guess it’s Linna people would I guess that’s
it’s Linna people would I guess that’s
it’s Linna people would I guess that’s point-of-purchase I don’t know the OO H
point-of-purchase I don’t know the OO H
point-of-purchase I don’t know the OO H stands for but I guess it’s something
stands for but I guess it’s something
stands for but I guess it’s something that your clients but understand so it’s
that your clients but understand so it’s
that your clients but understand so it’s fine as long as I guess they do
fine as long as I guess they do
fine as long as I guess they do understand what that means then then
understand what that means then then
understand what that means then then it’s an okay slogan the next thing I
it’s an okay slogan the next thing I
it’s an okay slogan the next thing I would think of is how much is this cost
would think of is how much is this cost
would think of is how much is this cost so that is a cool idea a great way to
so that is a cool idea a great way to
so that is a cool idea a great way to promote my business if I’m a retailer
promote my business if I’m a retailer
promote my business if I’m a retailer especially but how much is this cost I’m
especially but how much is this cost I’m
especially but how much is this cost I’m what is the return on investment so you
what is the return on investment so you
what is the return on investment so you know if I have an opportunity to buy
know if I have an opportunity to buy
know if I have an opportunity to buy this versus putting up a new traditional
this versus putting up a new traditional
this versus putting up a new traditional sign what’s the return on this versus
sign what’s the return on this versus
sign what’s the return on this versus something else I don’t know if you have
something else I don’t know if you have
something else I don’t know if you have any data on that I see mobile marketing
any data on that I see mobile marketing
any data on that I see mobile marketing here so I guess you could have you know
here so I guess you could have you know
here so I guess you could have you know text a certain number to another number
text a certain number to another number
text a certain number to another number and you can kind of track how many
and you can kind of track how many
and you can kind of track how many people are actually using that if you
people are actually using that if you
people are actually using that if you have any kind of case studies that would
have any kind of case studies that would
have any kind of case studies that would be great to see right here it may be new
be great to see right here it may be new
be great to see right here it may be new and you don’t have clients yet or
and you don’t have clients yet or
and you don’t have clients yet or they’re small clients without data but
they’re small clients without data but
they’re small clients without data but something right away here to show that
something right away here to show that
something right away here to show that people are benefiting from your service
people are benefiting from your service
people are benefiting from your service I would put even it was just a
I would put even it was just a
I would put even it was just a testimonial from somebody who’s was
testimonial from somebody who’s was
testimonial from somebody who’s was using it that would be great to see
using it that would be great to see
using it that would be great to see that’s that’s the biggest thing now is
that’s that’s the biggest thing now is
that’s that’s the biggest thing now is okay it looks cool but how much is the
okay it looks cool but how much is the
okay it looks cool but how much is the cost and am I gonna get a return on it
cost and am I gonna get a return on it
cost and am I gonna get a return on it in terms of the target customer I think
in terms of the target customer I think
in terms of the target customer I think I would go after the the retail clients
I would go after the the retail clients
I would go after the the retail clients first instead of the property owners I’m
first instead of the property owners I’m
first instead of the property owners I’m not sure how much interest the property
not sure how much interest the property
not sure how much interest the property owners would have in this but if you
owners would have in this but if you
owners would have in this but if you could go to them and show them that the
could go to them and show them that the
could go to them and show them that the retail tenants are interested right so
retail tenants are interested right so
retail tenants are interested right so this Randi’s burger joint if you went to
this Randi’s burger joint if you went to
this Randi’s burger joint if you went to them and said hey we want to turn you
them and said hey we want to turn you
them and said hey we want to turn you know all the poles in the parking lot
know all the poles in the parking lot
know all the poles in the parking lot into Randy’s burger joint odds
into Randy’s burger joint odds
into Randy’s burger joint odds would you be interested in here’s a
would you be interested in here’s a
would you be interested in here’s a rough cost then you could take that to
rough cost then you could take that to
rough cost then you could take that to the property owners and say hey we have
the property owners and say hey we have
the property owners and say hey we have this new potential revenue opportunity
this new potential revenue opportunity
this new potential revenue opportunity for you
for you
for you and then you’re you know making it
and then you’re you know making it
and then you’re you know making it easier for them to say yes instead of
easier for them to say yes instead of
easier for them to say yes instead of bringing them an opportunity when now
bringing them an opportunity when now
bringing them an opportunity when now they’re faced with tons of decisions
they’re faced with tons of decisions
they’re faced with tons of decisions every day and as you said are hard not
every day and as you said are hard not
every day and as you said are hard not to crack so I try to make an arrangement
to crack so I try to make an arrangement
to crack so I try to make an arrangement with the retail clients first and then
with the retail clients first and then
with the retail clients first and then bring that to the property owner and
bring that to the property owner and
bring that to the property owner and you’re bringing them free revenue if you
you’re bringing them free revenue if you
you’re bringing them free revenue if you do some kind of split I don’t know you
do some kind of split I don’t know you
do some kind of split I don’t know you know how much you need to make your
know how much you need to make your
know how much you need to make your margins work but that could be
margins work but that could be
margins work but that could be interesting opportunity and a lot of
interesting opportunity and a lot of
interesting opportunity and a lot of these guys that the malls and the strip
these guys that the malls and the strip
these guys that the malls and the strip malls have multiple locations so if it
malls have multiple locations so if it
malls have multiple locations so if it works in one place and they’re seeing a
works in one place and they’re seeing a
works in one place and they’re seeing a return and they’re able to generate new
return and they’re able to generate new
return and they’re able to generate new revenue from it then they could
revenue from it then they could
revenue from it then they could potentially do it you know across the
potentially do it you know across the
potentially do it you know across the state across the country across North
state across the country across North
state across the country across North America
America
America I guess depends on how big the chain is
I guess depends on how big the chain is
I guess depends on how big the chain is that you’re dealing with but they could
that you’re dealing with but they could
that you’re dealing with but they could take you into other opportunities if you
take you into other opportunities if you
take you into other opportunities if you make it work once the next thing I would
make it work once the next thing I would
make it work once the next thing I would think about is how hard is this to
think about is how hard is this to
think about is how hard is this to replicate so you know great randy says
replicate so you know great randy says
replicate so you know great randy says yes and you take it to the the property
yes and you take it to the the property
yes and you take it to the the property owner and they say you know great let’s
owner and they say you know great let’s
owner and they say you know great let’s let’s do something we’re almost a great
let’s do something we’re almost a great
let’s do something we’re almost a great idea but there’s a they’re gonna think
idea but there’s a they’re gonna think
idea but there’s a they’re gonna think of cutting you out of the equation right
of cutting you out of the equation right
of cutting you out of the equation right you may think this is just a simple you
you may think this is just a simple you
you may think this is just a simple you know printed a simple aluminum column
know printed a simple aluminum column
know printed a simple aluminum column when you you print something on the
when you you print something on the
when you you print something on the outside what can’t we use our
outside what can’t we use our
outside what can’t we use our traditional suppliers for this it says
traditional suppliers for this it says
traditional suppliers for this it says you are patent-pending
you are patent-pending
you are patent-pending here so that’s interesting and good
here so that’s interesting and good
here so that’s interesting and good especially if you’re looking for any
especially if you’re looking for any
especially if you’re looking for any kind of investment but this to me
kind of investment but this to me
kind of investment but this to me doesn’t look that hard to duplicate and
doesn’t look that hard to duplicate and
doesn’t look that hard to duplicate and I don’t mean to to insult what you’ve
I don’t mean to to insult what you’ve
I don’t mean to to insult what you’ve created here I think is that an
created here I think is that an
created here I think is that an interesting idea but it’s going to be
interesting idea but it’s going to be
interesting idea but it’s going to be something that whoever your clients are
something that whoever your clients are
something that whoever your clients are they’ll think to themselves that it’s
they’ll think to themselves that it’s
they’ll think to themselves that it’s not that complicated to duplicate as
not that complicated to duplicate as
not that complicated to duplicate as well so you definitely want to show I
well so you definitely want to show I
well so you definitely want to show I have a good reason for why they should
have a good reason for why they should
have a good reason for why they should use you and pay a premium over using of
use you and pay a premium over using of
use you and pay a premium over using of their traditional sign guys who might
their traditional sign guys who might
their traditional sign guys who might look at this and say oh yeah we could do
look at this and say oh yeah we could do
look at this and say oh yeah we could do that too so
that too so
that too so given the option they’d rather work with
given the option they’d rather work with
given the option they’d rather work with you know existing suppliers so they have
you know existing suppliers so they have
you know existing suppliers so they have relationship with that might already be
relationship with that might already be
relationship with that might already be leveraging some efficiencies and
leveraging some efficiencies and
leveraging some efficiencies and quantity of scale than to work with a
quantity of scale than to work with a
quantity of scale than to work with a new supplier who might be charging them
new supplier who might be charging them
new supplier who might be charging them more so I definitely want to have a good
more so I definitely want to have a good
more so I definitely want to have a good answer for that as to why they should
answer for that as to why they should
answer for that as to why they should use you and not just go with somebody
use you and not just go with somebody
use you and not just go with somebody else and then in terms of your question
else and then in terms of your question
else and then in terms of your question of hiring people that’s always tough it
of hiring people that’s always tough it
of hiring people that’s always tough it is hard to bring guys on for a
is hard to bring guys on for a
is hard to bring guys on for a commission only model I don’t know how
commission only model I don’t know how
commission only model I don’t know how much you’re giving away is Commission
much you’re giving away is Commission
much you’re giving away is Commission you definitely wanna make sure there’s
you definitely wanna make sure there’s
you definitely wanna make sure there’s enough margin to motivate so it depends
enough margin to motivate so it depends
enough margin to motivate so it depends on how much you actually gonna be making
on how much you actually gonna be making
on how much you actually gonna be making from this but you know the more you can
from this but you know the more you can
from this but you know the more you can give away and afford to give away the
give away and afford to give away the
give away and afford to give away the the better people you’re gonna attract
the better people you’re gonna attract
the better people you’re gonna attract right if it’s not an interesting
right if it’s not an interesting
right if it’s not an interesting opportunity it’s gonna be harder to get
opportunity it’s gonna be harder to get
opportunity it’s gonna be harder to get somebody on board you might look at some
somebody on board you might look at some
somebody on board you might look at some kind of partnership arrangement but
kind of partnership arrangement but
kind of partnership arrangement but again you have to find the right person
again you have to find the right person
again you have to find the right person getting the business partner is like
getting the business partner is like
getting the business partner is like getting married it’s a long-term
getting married it’s a long-term
getting married it’s a long-term commitment and you don’t want to jump
commitment and you don’t want to jump
commitment and you don’t want to jump into bed with the wrong person there’s a
into bed with the wrong person there’s a
into bed with the wrong person there’s a lot of stories about partnerships that
lot of stories about partnerships that
lot of stories about partnerships that people had with their companies
people had with their companies
people had with their companies I honestly think your best bet is to
I honestly think your best bet is to
I honestly think your best bet is to start doing this yourself and and prove
start doing this yourself and and prove
start doing this yourself and and prove to yourself that that this can work and
to yourself that that this can work and
to yourself that that this can work and get some you know feedback and some
get some you know feedback and some
get some you know feedback and some momentum going by talking to some of
momentum going by talking to some of
momentum going by talking to some of these retail clients and seeing if they
these retail clients and seeing if they
these retail clients and seeing if they would pay for this and if they would
would pay for this and if they would
would pay for this and if they would then you can go to the property owners
then you can go to the property owners
then you can go to the property owners and they might even introduce you to the
and they might even introduce you to the
and they might even introduce you to the property owners and you know you have
property owners and you know you have
property owners and you know you have something you can expand on if all the
something you can expand on if all the
something you can expand on if all the retail guys you go talk to I’ll tell you
retail guys you go talk to I’ll tell you
retail guys you go talk to I’ll tell you hey you know what this this isn’t
hey you know what this this isn’t
hey you know what this this isn’t something we would look at and you’re
something we would look at and you’re
something we would look at and you’re getting some pretty good feedbacks in
getting some pretty good feedbacks in
getting some pretty good feedbacks in the market and then might give you some
the market and then might give you some
the market and then might give you some other ideas on what you could do to make
other ideas on what you could do to make
other ideas on what you could do to make it more effective but I think honestly
it more effective but I think honestly
it more effective but I think honestly your best bet is going to be you going
your best bet is going to be you going
your best bet is going to be you going out talking with these retailers and
out talking with these retailers and
out talking with these retailers and pitching them the idea and seeing if
pitching them the idea and seeing if
pitching them the idea and seeing if there’s something that they would
there’s something that they would
there’s something that they would whittle Contour not a very interesting
whittle Contour not a very interesting
whittle Contour not a very interesting business again I love how easy it is to
business again I love how easy it is to
business again I love how easy it is to understand what you do and I love this
understand what you do and I love this
understand what you do and I love this thing here I definitely try to put that
thing here I definitely try to put that
thing here I definitely try to put that lower and bigger so it stands out so
lower and bigger so it stands out so
lower and bigger so it stands out so people can submit their
people can submit their
people can submit their pictures and she’s and they could see
pictures and she’s and they could see
pictures and she’s and they could see what it would look like I think that’s a
what it would look like I think that’s a
what it would look like I think that’s a really powerful tool that you offer so
really powerful tool that you offer so
really powerful tool that you offer so congrats on on setting that part up I
congrats on on setting that part up I
congrats on on setting that part up I hope that helped Gary for those of you
hope that helped Gary for those of you
hope that helped Gary for those of you watching if you enjoyed please give it a
watching if you enjoyed please give it a
watching if you enjoyed please give it a thumbs up these videos are free and I
thumbs up these videos are free and I
thumbs up these videos are free and I love doing them to help you guys out so
love doing them to help you guys out so
love doing them to help you guys out so whenever you give a thumbs up it helps
whenever you give a thumbs up it helps
whenever you give a thumbs up it helps make my day a little bit and if you have
make my day a little bit and if you have
make my day a little bit and if you have a comment about this product or this
a comment about this product or this
a comment about this product or this website or you want me to check out
website or you want me to check out
website or you want me to check out something on your website feel free to
something on your website feel free to
something on your website feel free to leave the message in the comments below
leave the message in the comments below
leave the message in the comments below and we’ll see you on the next episode
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