how to convince a customer to buy from you first of all I don’t think you need
you first of all I don’t think you need
you first of all I don’t think you need to convince customers to buy from you
to convince customers to buy from you
to convince customers to buy from you the biggest challenge here for
the biggest challenge here for
the biggest challenge here for entrepreneurs is you don’t stand for
entrepreneurs is you don’t stand for
entrepreneurs is you don’t stand for something there’s nothing unique or
something there’s nothing unique or
something there’s nothing unique or different about you that makes customers
different about you that makes customers
different about you that makes customers want to work with you if you’re the same
want to work with you if you’re the same
want to work with you if you’re the same as everybody else with the same product
as everybody else with the same product
as everybody else with the same product same service same features as everybody
same service same features as everybody
same service same features as everybody else is nothing unique about you then
else is nothing unique about you then
else is nothing unique about you then you’ve stuck in the trap of having to
you’ve stuck in the trap of having to
you’ve stuck in the trap of having to try too hard sell people and follow up
try too hard sell people and follow up
try too hard sell people and follow up when you get desperate and you cut your
when you get desperate and you cut your
when you get desperate and you cut your prices and you don’t get the business
prices and you don’t get the business
prices and you don’t get the business that you want you don’t get the clients
that you want you don’t get the clients
that you want you don’t get the clients that you want you don’t get the repeat
that you want you don’t get the repeat
that you want you don’t get the repeat customers that you want the key thing
customers that you want the key thing
customers that you want the key thing that separates great entrepreneurs from
that separates great entrepreneurs from
that separates great entrepreneurs from the mediocre ones is that they stand for
the mediocre ones is that they stand for
the mediocre ones is that they stand for something there’s something that they
something there’s something that they
something there’s something that they believe in they’re trying to change the
believe in they’re trying to change the
believe in they’re trying to change the world for the better there’s something
world for the better there’s something
world for the better there’s something that makes you want to work with them so
that makes you want to work with them so
that makes you want to work with them so you have to first figure out what that
you have to first figure out what that
you have to first figure out what that is for your business you want to create
is for your business you want to create
is for your business you want to create something that will make you a magnet
something that will make you a magnet
something that will make you a magnet for ideal customers in my business for
for ideal customers in my business for
for ideal customers in my business for example I’m all about belief right that
example I’m all about belief right that
example I’m all about belief right that comes across in every video my website
comes across in every video my website
comes across in every video my website Facebook everything I believe in
Facebook everything I believe in
Facebook everything I believe in entrepreneurs I believe that you have to
entrepreneurs I believe that you have to
entrepreneurs I believe that you have to do the right thing I believe that you
do the right thing I believe that you
do the right thing I believe that you have to find something that you’re
have to find something that you’re
have to find something that you’re passionate about I believe that you can
passionate about I believe that you can
passionate about I believe that you can make it if you keep trying I believe
make it if you keep trying I believe
make it if you keep trying I believe that things will work out even if you
that things will work out even if you
that things will work out even if you don’t know how they’re gonna work out
don’t know how they’re gonna work out
don’t know how they’re gonna work out but they will worked out for you if you
but they will worked out for you if you
but they will worked out for you if you keep going and you’re on the right path
keep going and you’re on the right path
keep going and you’re on the right path I believe in entrepreneurs and that’s
I believe in entrepreneurs and that’s
I believe in entrepreneurs and that’s powerful and that gets people excited
powerful and that gets people excited
powerful and that gets people excited and you see people sharing hashtag
and you see people sharing hashtag
and you see people sharing hashtag believe and you see them believing in
believe and you see them believing in
believe and you see them believing in themselves more and spreading the
themselves more and spreading the
themselves more and spreading the content and spreading my message because
content and spreading my message because
content and spreading my message because they make it their message what’s your
they make it their message what’s your
they make it their message what’s your message what’s unique about your company
message what’s unique about your company
message what’s unique about your company why should I buy from you why should I
why should I buy from you why should I
why should I buy from you why should I care everything is so mediocre in this
care everything is so mediocre in this
care everything is so mediocre in this world there’s very little that separates
world there’s very little that separates
world there’s very little that separates one company from another and so you’re
one company from another and so you’re
one company from another and so you’re not giving customers a reason to buy
not giving customers a reason to buy
not giving customers a reason to buy from you and it shouldn’t have to be
from you and it shouldn’t have to be
from you and it shouldn’t have to be them coming in and your heart selling
them coming in and your heart selling
them coming in and your heart selling them and you’re following up with them
them and you’re following up with them
them and you’re following up with them constantly beating them down until they
constantly beating them down until they
constantly beating them down until they get so frustrated with you or you give
get so frustrated with you or you give
get so frustrated with you or you give them such a low price that that’s the
them such a low price that that’s the
them such a low price that that’s the only way you’re gonna stand out you
only way you’re gonna stand out you
only way you’re gonna stand out you want to compete on price price is the
want to compete on price price is the
want to compete on price price is the worst way to stand out it’s not a
worst way to stand out it’s not a
worst way to stand out it’s not a long-term sustainable advantage you need
long-term sustainable advantage you need
long-term sustainable advantage you need something else if you want to convince
something else if you want to convince
something else if you want to convince customers to buy from you you want them
customers to buy from you you want them
customers to buy from you you want them to line up to buy from you and tell
to line up to buy from you and tell
to line up to buy from you and tell their friends you have to make them feel
their friends you have to make them feel
their friends you have to make them feel something what are they gonna feel about
something what are they gonna feel about
something what are they gonna feel about your business this could be anything
your business this could be anything
your business this could be anything think about the best companies in the
think about the best companies in the
think about the best companies in the world the biggest brands think about
world the biggest brands think about
world the biggest brands think about Nike right think about Nike they sell
Nike right think about Nike they sell
Nike right think about Nike they sell shoes they sell a commodity but you feel
shoes they sell a commodity but you feel
shoes they sell a commodity but you feel something when you’re buying Nike
something when you’re buying Nike
something when you’re buying Nike because Nike they will honor great
because Nike they will honor great
because Nike they will honor great athletes and you feel when you see their
athletes and you feel when you see their
athletes and you feel when you see their ads for Michael Jordan or LeBron James
ads for Michael Jordan or LeBron James
ads for Michael Jordan or LeBron James or whoever it is you feel connected to
or whoever it is you feel connected to
or whoever it is you feel connected to them you feel like when you’re putting
them you feel like when you’re putting
them you feel like when you’re putting on their shoes you are trying to be a
on their shoes you are trying to be a
on their shoes you are trying to be a great athlete you’re gonna push yourself
great athlete you’re gonna push yourself
great athlete you’re gonna push yourself to be the best that’s a feeling you get
to be the best that’s a feeling you get
to be the best that’s a feeling you get from a pair of shoes from a commodity
from a pair of shoes from a commodity
from a pair of shoes from a commodity item what do you want your customers to
item what do you want your customers to
item what do you want your customers to feel and that comes from you that comes
feel and that comes from you that comes
feel and that comes from you that comes from your heart that comes from a place
from your heart that comes from a place
from your heart that comes from a place of supreme importance that comes from a
of supreme importance that comes from a
of supreme importance that comes from a place where other people can’t replicate
place where other people can’t replicate
place where other people can’t replicate it because nobody else can be you so
it because nobody else can be you so
it because nobody else can be you so what is it what’s your feeling what do
what is it what’s your feeling what do
what is it what’s your feeling what do you want customers to feel when they
you want customers to feel when they
you want customers to feel when they work with you a great example that I
work with you a great example that I
work with you a great example that I gave a while back on a video was I had a
gave a while back on a video was I had a
gave a while back on a video was I had a reader write in and he wants to start a
reader write in and he wants to start a
reader write in and he wants to start a flower shop and he said he likes flowers
flower shop and he said he likes flowers
flower shop and he said he likes flowers because it makes him feel calm so that’s
because it makes him feel calm so that’s
because it makes him feel calm so that’s a great angle how many flower shops are
a great angle how many flower shops are
a great angle how many flower shops are there there’s tons of flower shops how
there there’s tons of flower shops how
there there’s tons of flower shops how do you stand out you’re the only one
do you stand out you’re the only one
do you stand out you’re the only one who’s all about calm so you have to have
who’s all about calm so you have to have
who’s all about calm so you have to have a calm exterior right you need calm
a calm exterior right you need calm
a calm exterior right you need calm signage you need the flowers that make
signage you need the flowers that make
signage you need the flowers that make you calm and make people feel calm the
you calm and make people feel calm the
you calm and make people feel calm the music coming into your place should be
music coming into your place should be
music coming into your place should be calm your staff should be calm
calm your staff should be calm
calm your staff should be calm everything that you believe in
everything that you believe in
everything that you believe in everything that you put out there has to
everything that you put out there has to
everything that you put out there has to be about calm that’s how you stand out
be about calm that’s how you stand out
be about calm that’s how you stand out that’s how you make a difference and now
that’s how you make a difference and now
that’s how you make a difference and now you’re not convincing customers to buy
you’re not convincing customers to buy
you’re not convincing customers to buy any more because people who come are
any more because people who come are
any more because people who come are going to be the ones who want to feel
going to be the ones who want to feel
going to be the ones who want to feel calm with flowers you’re not selling
calm with flowers you’re not selling
calm with flowers you’re not selling flowers you’re selling calm so what are
flowers you’re selling calm so what are
flowers you’re selling calm so what are you selling in your business that’s not
you selling in your business that’s not
you selling in your business that’s not your product or service you have to be
your product or service you have to be
your product or service you have to be selling in emotion so now this guy who’s
selling in emotion so now this guy who’s
selling in emotion so now this guy who’s setting up this calm flower shop he’s
setting up this calm flower shop he’s
setting up this calm flower shop he’s gonna get people who come to him who
gonna get people who come to him who
gonna get people who come to him who want to feel calm and they’re gonna tell
want to feel calm and they’re gonna tell
want to feel calm and they’re gonna tell their friends who also want to feel
their friends who also want to feel
their friends who also want to feel he’s building momentum he’s creating a
he’s building momentum he’s creating a
he’s building momentum he’s creating a magnet for calm people and he wants to
magnet for calm people and he wants to
magnet for calm people and he wants to be calm so these are ideal clients for
be calm so these are ideal clients for
be calm so these are ideal clients for him you don’t want people coming to you
him you don’t want people coming to you
him you don’t want people coming to you who are rushed and stressed out and who
who are rushed and stressed out and who
who are rushed and stressed out and who just needs something for Valentine’s Day
just needs something for Valentine’s Day
just needs something for Valentine’s Day those aren’t your customers and you
those aren’t your customers and you
those aren’t your customers and you don’t want to be hammering over who has
don’t want to be hammering over who has
don’t want to be hammering over who has the best last minute Valentine’s Day
the best last minute Valentine’s Day
the best last minute Valentine’s Day special you want to be able to charge
special you want to be able to charge
special you want to be able to charge your premium you want to be able to
your premium you want to be able to
your premium you want to be able to charge you more and you want to work
charge you more and you want to work
charge you more and you want to work with ideal customers who believe the
with ideal customers who believe the
with ideal customers who believe the same thing is you and that comes from
same thing is you and that comes from
same thing is you and that comes from making them feel something so when I’m
making them feel something so when I’m
making them feel something so when I’m working with clients I don’t create huge
working with clients I don’t create huge
working with clients I don’t create huge proposals and pitches I don’t follow up
proposals and pitches I don’t follow up
proposals and pitches I don’t follow up with them and try to hard sell them I
with them and try to hard sell them I
with them and try to hard sell them I make them feel something they’re coming
make them feel something they’re coming
make them feel something they’re coming to me for a reason
to me for a reason
to me for a reason and I make them feel connected to
and I make them feel connected to
and I make them feel connected to believe and if they don’t believe then I
believe and if they don’t believe then I
believe and if they don’t believe then I don’t want to work with them it wouldn’t
don’t want to work with them it wouldn’t
don’t want to work with them it wouldn’t be a good fit anyway and if they do then
be a good fit anyway and if they do then
be a good fit anyway and if they do then they will love to work with me and I’ll
they will love to work with me and I’ll
they will love to work with me and I’ll give them great results so you got to
give them great results so you got to
give them great results so you got to figure out what that is for your
figure out what that is for your
figure out what that is for your business
business
business I got into an argument the other day
I got into an argument the other day
I got into an argument the other day with my agent who wanted me to follow up
with my agent who wanted me to follow up
with my agent who wanted me to follow up on a company that wanted to work with me
on a company that wanted to work with me
on a company that wanted to work with me I don’t follow up with companies and
I don’t follow up with companies and
I don’t follow up with companies and it’s not out of a ego thing
it’s not out of a ego thing
it’s not out of a ego thing I don’t follow up with companies because
I don’t follow up with companies because
I don’t follow up with companies because if they don’t want to work with me
if they don’t want to work with me
if they don’t want to work with me that’s fine I don’t want to work with
that’s fine I don’t want to work with
that’s fine I don’t want to work with them
them
them I want companies who get what I do
I want companies who get what I do
I want companies who get what I do because I put out a powerful message and
because I put out a powerful message and
because I put out a powerful message and it attracts companies and those who want
it attracts companies and those who want
it attracts companies and those who want to work with me they do and we make
to work with me they do and we make
to work with me they do and we make great deals together and those who don’t
great deals together and those who don’t
great deals together and those who don’t I’m not gonna follow up with because the
I’m not gonna follow up with because the
I’m not gonna follow up with because the guys you have to follow up with over and
guys you have to follow up with over and
guys you have to follow up with over and over and over and over again they’re not
over and over and over again they’re not
over and over and over again they’re not gonna be great customers right the guys
gonna be great customers right the guys
gonna be great customers right the guys are on the fence who don’t really
are on the fence who don’t really
are on the fence who don’t really believe in what you’re doing who are
believe in what you’re doing who are
believe in what you’re doing who are considering all these other options
considering all these other options
considering all these other options they’re not gonna be great long-term
they’re not gonna be great long-term
they’re not gonna be great long-term customers we’re gonna buy more from you
customers we’re gonna buy more from you
customers we’re gonna buy more from you and pass on their friends to you you’re
and pass on their friends to you you’re
and pass on their friends to you you’re gonna spend all this time chasing these
gonna spend all this time chasing these
gonna spend all this time chasing these bad leads for what instead invest your
bad leads for what instead invest your
bad leads for what instead invest your time into creating a powerful message
time into creating a powerful message
time into creating a powerful message that will make people make ideal clients
that will make people make ideal clients
that will make people make ideal clients come and find you this is all in
come and find you this is all in
come and find you this is all in response to a question that came back
response to a question that came back
response to a question that came back from one of my newsletter readers
from one of my newsletter readers
from one of my newsletter readers Raymond Raymond is in the sound hiring
Raymond Raymond is in the sound hiring
Raymond Raymond is in the sound hiring comfortab isness he’s basically selling
comfortab isness he’s basically selling
comfortab isness he’s basically selling up microphone speakers DJ equipment
up microphone speakers DJ equipment
up microphone speakers DJ equipment and what he says is he sucks on creating
and what he says is he sucks on creating
and what he says is he sucks on creating proposals and convincing customers to
proposals and convincing customers to
proposals and convincing customers to buy from him and he ends up just
buy from him and he ends up just
buy from him and he ends up just competing on price and they feel that
competing on price and they feel that
competing on price and they feel that he’s desperate because that’s what
he’s desperate because that’s what
he’s desperate because that’s what you’re putting out there Raymond that’s
you’re putting out there Raymond that’s
you’re putting out there Raymond that’s what you’re putting out that you’re
what you’re putting out that you’re
what you’re putting out that you’re desperate why should people hire you
desperate why should people hire you
desperate why should people hire you what is unique about your business you
what is unique about your business you
what is unique about your business you are not in the business of renting out
are not in the business of renting out
are not in the business of renting out sound and DJ equipment that’s not what
sound and DJ equipment that’s not what
sound and DJ equipment that’s not what you’re doing what emotion are you
you’re doing what emotion are you
you’re doing what emotion are you tapping into that’s what you’re selling
tapping into that’s what you’re selling
tapping into that’s what you’re selling and then everything that comes from that
and then everything that comes from that
and then everything that comes from that has to flow from that top emotion in my
has to flow from that top emotion in my
has to flow from that top emotion in my business everything is about belief if I
business everything is about belief if I
business everything is about belief if I did something that was not believe it’d
did something that was not believe it’d
did something that was not believe it’d be inconsistent people wouldn’t tweak to
be inconsistent people wouldn’t tweak to
be inconsistent people wouldn’t tweak to it they wouldn’t like it but that’s
it they wouldn’t like it but that’s
it they wouldn’t like it but that’s impossible because I’m all III am
impossible because I’m all III am
impossible because I’m all III am believe I believe in I want to see you
believe I believe in I want to see you
believe I believe in I want to see you be successful I believe in you
be successful I believe in you
be successful I believe in you what’s your emotion what are you trying
what’s your emotion what are you trying
what’s your emotion what are you trying to put out there that every single
to put out there that every single
to put out there that every single message that you create has to be tied
message that you create has to be tied
message that you create has to be tied to that so your ideal customers who also
to that so your ideal customers who also
to that so your ideal customers who also believe in the same thing will find and
believe in the same thing will find and
believe in the same thing will find and so Raymond you are not selling or
so Raymond you are not selling or
so Raymond you are not selling or renting out DJ equipment you’re renting
renting out DJ equipment you’re renting
renting out DJ equipment you’re renting out and you’re selling something totally
out and you’re selling something totally
out and you’re selling something totally different that emotion something that
different that emotion something that
different that emotion something that comes from you something that no other
comes from you something that no other
comes from you something that no other DJ rental business can compete with you
DJ rental business can compete with you
DJ rental business can compete with you got to find it you got to find out what
got to find it you got to find out what
got to find it you got to find out what that is something powerful something
that is something powerful something
that is something powerful something that is to your core something that you
that is to your core something that you
that is to your core something that you believe in something that is regardless
believe in something that is regardless
believe in something that is regardless of your business any business that
of your business any business that
of your business any business that you’re in
you’re in
you’re in you’re gonna bring this with you right
you’re gonna bring this with you right
you’re gonna bring this with you right that flower guy who loves calm if he
that flower guy who loves calm if he
that flower guy who loves calm if he wasn’t starting the flower shop he’d
wasn’t starting the flower shop he’d
wasn’t starting the flower shop he’d start something else that was still
start something else that was still
start something else that was still around calm if I wasn’t believing in
around calm if I wasn’t believing in
around calm if I wasn’t believing in entrepreneurs I’d start something else
entrepreneurs I’d start something else
entrepreneurs I’d start something else that’s but it’s still belief because
that’s but it’s still belief because
that’s but it’s still belief because that’s core to me and it’s core to my
that’s core to me and it’s core to my
that’s core to me and it’s core to my audience and people want to believe in
audience and people want to believe in
audience and people want to believe in something you just got to give them a
something you just got to give them a
something you just got to give them a reason and when you create something
reason and when you create something
reason and when you create something powerful something emotional something
powerful something emotional something
powerful something emotional something that gets people excited doesn’t that
that gets people excited doesn’t that
that gets people excited doesn’t that draws people in then you don’t have to
draws people in then you don’t have to
draws people in then you don’t have to convince them about anything they want
convince them about anything they want
convince them about anything they want to work with you you’re the only one
to work with you you’re the only one
to work with you you’re the only one talking about this stuff in your space
talking about this stuff in your space
talking about this stuff in your space the world is filled with mediocre
the world is filled with mediocre
the world is filled with mediocre businesses almost nobody does a good job
businesses almost nobody does a good job
businesses almost nobody does a good job your competition the people who are
your competition the people who are
your competition the people who are number one in your field are just
number one in your field are just
number one in your field are just slightly above average you have a
slightly above average you have a
slightly above average you have a massive opportunity to stand out by
massive opportunity to stand out by
massive opportunity to stand out by creating the powerful emotion that ties
creating the powerful emotion that ties
creating the powerful emotion that ties people to your business and if you do
people to your business and if you do
people to your business and if you do that you’ll have more fun because you’re
that you’ll have more fun because you’re
that you’ll have more fun because you’re doing something that you powerfully
doing something that you powerfully
doing something that you powerfully believe in you’re gonna make more money
believe in you’re gonna make more money
believe in you’re gonna make more money you’re gonna work with ideal clients and
you’re gonna work with ideal clients and
you’re gonna work with ideal clients and you’re gonna have an ability to really
you’re gonna have an ability to really
you’re gonna have an ability to really impact your community and maybe the
impact your community and maybe the
impact your community and maybe the world so find that emotion and put it to
world so find that emotion and put it to
world so find that emotion and put it to use and you won’t have to convince
use and you won’t have to convince
use and you won’t have to convince customers to buy from you anymore
customers to buy from you anymore
customers to buy from you anymore believe for those of you watching like
believe for those of you watching like
believe for those of you watching like the video please give it a thumbs up
the video please give it a thumbs up
the video please give it a thumbs up below it always makes you want to do
below it always makes you want to do
below it always makes you want to do more for you and I’d love to hear what
more for you and I’d love to hear what
more for you and I’d love to hear what you have to think you have a problem
you have to think you have a problem
you have to think you have a problem with your business or you like this
with your business or you like this
with your business or you like this video leave a comment underneath let me
video leave a comment underneath let me
video leave a comment underneath let me know you have a question I’m a good
know you have a question I’m a good
know you have a question I’m a good video response thank you so much and
video response thank you so much and
video response thank you so much and I’ll see you soon
I’ll see you soon
I’ll see you soon [Music]
”
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