Sales Superstars questions with Evan Carmichael

hello everyone welcome to another google

hello everyone welcome to another google hangout I’m excited to have with me

hangout I’m excited to have with me

hangout I’m excited to have with me Anthony from sales superstars and what

Anthony from sales superstars and what

Anthony from sales superstars and what he’s done is a blog series interviewing

he’s done is a blog series interviewing

he’s done is a blog series interviewing people who are experts at sales and

people who are experts at sales and

people who are experts at sales and marketing and reached out to me and said

marketing and reached out to me and said

marketing and reached out to me and said hey Evan I love the interview from my

hey Evan I love the interview from my

hey Evan I love the interview from my series and I said Austin happy to be a

series and I said Austin happy to be a

series and I said Austin happy to be a part of it uh why don’t we threw it into

part of it uh why don’t we threw it into

part of it uh why don’t we threw it into a video and also give you a little bit

a video and also give you a little bit

a video and also give you a little bit of exposure to my audience and I’d much

of exposure to my audience and I’d much

of exposure to my audience and I’d much rather do a video then sit there and

rather do a video then sit there and

rather do a video then sit there and write answers to questions so here we

write answers to questions so here we

write answers to questions so here we are we’re ready to go Anthony maybe for

are we’re ready to go Anthony maybe for

are we’re ready to go Anthony maybe for my audience if you want to just give

my audience if you want to just give

my audience if you want to just give them a quick overview of what you’re

them a quick overview of what you’re

them a quick overview of what you’re doing and then jump into the questions

doing and then jump into the questions

doing and then jump into the questions and here we go yes i’m anthony from

and here we go yes i’m anthony from

and here we go yes i’m anthony from South superstars net basically we offer

South superstars net basically we offer

South superstars net basically we offer full fully online sales and marketing

full fully online sales and marketing

full fully online sales and marketing training all accredited by Institute

training all accredited by Institute

training all accredited by Institute sales marketing management so over here

sales marketing management so over here

sales marketing management so over here that’s the only professional body

that’s the only professional body

that’s the only professional body approved by the UK government which to

approved by the UK government which to

approved by the UK government which to actually offer actual qualifications to

actually offer actual qualifications to

actually offer actual qualifications to sell the marketing so go for our

sell the marketing so go for our

sell the marketing so go for our training you don’t destroy your skills

training you don’t destroy your skills

training you don’t destroy your skills you get an actual instantly recognised

you get an actual instantly recognised

you get an actual instantly recognised qualification to prove it so it’s pretty

qualification to prove it so it’s pretty

qualification to prove it so it’s pretty good and we also got blog which is where

good and we also got blog which is where

good and we also got blog which is where I come in so I try and speak to various

I come in so I try and speak to various

I come in so I try and speak to various sales and marketing people put together

sales and marketing people put together

sales and marketing people put together profile pieces find out about the career

profile pieces find out about the career

profile pieces find out about the career where they are how they got to where

where they are how they got to where

where they are how they got to where they are and things I picked up along

they are and things I picked up along

they are and things I picked up along the way that’s what we’re doing today so

the way that’s what we’re doing today so

the way that’s what we’re doing today so all right so yeah probably best to yeah

all right so yeah probably best to yeah

all right so yeah probably best to yeah I’ll try to keep it to about 20-30

I’ll try to keep it to about 20-30

I’ll try to keep it to about 20-30 minutes but yeah we’ll just dive right

minutes but yeah we’ll just dive right

minutes but yeah we’ll just dive right in so probably best to start the

in so probably best to start the

in so probably best to start the beginner I think obviously I know that

beginner I think obviously I know that

beginner I think obviously I know that you’ve had quite an early starting to

you’ve had quite an early starting to

you’ve had quite an early starting to the world of business by which I mean

the world of business by which I mean

the world of business by which I mean you started when you were five years old

you started when you were five years old

you started when you were five years old what can you tell me about that it’s

what can you tell me about that it’s

what can you tell me about that it’s true ah so my first my first business I

true ah so my first my first business I

true ah so my first my first business I guess was I was 5 my younger sister was

guess was I was 5 my younger sister was

guess was I was 5 my younger sister was three and I convinced her to make

three and I convinced her to make

three and I convinced her to make pictures that we drew with I don’t was

pictures that we drew with I don’t was

pictures that we drew with I don’t was crayons or paint whatever it was and

crayons or paint whatever it was and

crayons or paint whatever it was and then later that afternoon we went

then later that afternoon we went

then later that afternoon we went door-to-door selling them and my first

door-to-door selling them and my first

door-to-door selling them and my first sale ever was to my next door neighbor

sale ever was to my next door neighbor

sale ever was to my next door neighbor for sense who bought one of my pictures

for sense who bought one of my pictures

for sense who bought one of my pictures and that was my first sale ever I’ve

and that was my first sale ever I’ve

and that was my first sale ever I’ve been building businesses ever since so I

been building businesses ever since so I

been building businesses ever since so I mean obviously among five year old to be

mean obviously among five year old to be

mean obviously among five year old to be like and I don’t like an astral or

like and I don’t like an astral or

like and I don’t like an astral or spider-man or saying

spider-man or saying

spider-man or saying why’d you want to be a businessman

why’d you want to be a businessman

why’d you want to be a businessman applied that’s a great question I

applied that’s a great question I

applied that’s a great question I honestly don’t know and I’m thinking you

honestly don’t know and I’m thinking you

honestly don’t know and I’m thinking you know my son is home from school now and

know my son is home from school now and

know my son is home from school now and he’s uh he’s almost 6 years old so like

he’s uh he’s almost 6 years old so like

he’s uh he’s almost 6 years old so like he’s fine now or I was said that’s your

he’s fine now or I was said that’s your

he’s fine now or I was said that’s your your age you thinking kind of reflect on

your age you thinking kind of reflect on

your age you thinking kind of reflect on that um I honestly don’t know you know

that um I honestly don’t know you know

that um I honestly don’t know you know my parents weren’t entrepreneurs uh

my parents weren’t entrepreneurs uh

my parents weren’t entrepreneurs uh there’s nobody my favorites

there’s nobody my favorites

there’s nobody my favorites entrepreneurs nobody encouraged me to

entrepreneurs nobody encouraged me to

entrepreneurs nobody encouraged me to start a business really I do my personal

start a business really I do my personal

start a business really I do my personal um yeah so I don’t know where it came

um yeah so I don’t know where it came

um yeah so I don’t know where it came from i guess something to me um you know

from i guess something to me um you know

from i guess something to me um you know my parents always uh supported anything

my parents always uh supported anything

my parents always uh supported anything i wanted to do but even through my house

i wanted to do but even through my house

i wanted to do but even through my house high school years I you know at the high

high school years I you know at the high

high school years I you know at the high school at the end when you graduate you

school at the end when you graduate you

school at the end when you graduate you have to write the yearbook you know

have to write the yearbook you know

have to write the yearbook you know where you’re gonna be years I wrote VP

where you’re gonna be years I wrote VP

where you’re gonna be years I wrote VP at a bank like I thought it was thought

at a bank like I thought it was thought

at a bank like I thought it was thought I was gonna be a banker when I changed

I was gonna be a banker when I changed

I was gonna be a banker when I changed when i got to university but i guess

when i got to university but i guess

when i got to university but i guess I’ve always had entrepreneurial

I’ve always had entrepreneurial

I’ve always had entrepreneurial tendencies but because it wasn’t part of

tendencies but because it wasn’t part of

tendencies but because it wasn’t part of my environment growing up I headed down

my environment growing up I headed down

my environment growing up I headed down a different path and I’m thankful that I

a different path and I’m thankful that I

a different path and I’m thankful that I eventually discovered entrepreneurship

eventually discovered entrepreneurship

eventually discovered entrepreneurship mmm yeah so you didn’t type this little

mmm yeah so you didn’t type this little

mmm yeah so you didn’t type this little traditional businessman route I guess so

traditional businessman route I guess so

traditional businessman route I guess so obviously you can’t be carried on

obviously you can’t be carried on

obviously you can’t be carried on selling from your childhood even when

selling from your childhood even when

selling from your childhood even when you were at school still yeah my next

you were at school still yeah my next

you were at school still yeah my next you know business was baseball cards I

you know business was baseball cards I

you know business was baseball cards I during the craze and up in the world

during the craze and up in the world

during the craze and up in the world yeah yeah I’m from Toronto Canada and in

yeah yeah I’m from Toronto Canada and in

yeah yeah I’m from Toronto Canada and in 92 93 are our baseball team the Toronto

92 93 are our baseball team the Toronto

92 93 are our baseball team the Toronto Blue Jays were winning the world series

Blue Jays were winning the world series

Blue Jays were winning the world series so it was a big deal everything was all

so it was a big deal everything was all

so it was a big deal everything was all hype baseball at the time are other

hype baseball at the time are other

hype baseball at the time are other sports franchises you know sucked so

sports franchises you know sucked so

sports franchises you know sucked so it’s all about baseball and so people

it’s all about baseball and so people

it’s all about baseball and so people were collecting baseball cards and at

were collecting baseball cards and at

were collecting baseball cards and at that point I was 12 and 13 and I had a

that point I was 12 and 13 and I had a

that point I was 12 and 13 and I had a little mini baseball card Empire buying

little mini baseball card Empire buying

little mini baseball card Empire buying and selling and trading and every week

and selling and trading and every week

and selling and trading and every week uh you know we go visit dealers and Here

uh you know we go visit dealers and Here

uh you know we go visit dealers and Here I am kind of negotiating with 40 year

I am kind of negotiating with 40 year

I am kind of negotiating with 40 year olds and 50 year olds and I’m this kid

olds and 50 year olds and I’m this kid

olds and 50 year olds and I’m this kid trying to say but I with it what I

trying to say but I with it what I

trying to say but I with it what I taking you seriously uh yeah

taking you seriously uh yeah

taking you seriously uh yeah I had the cards and I had money so all

I had the cards and I had money so all

I had the cards and I had money so all right you know they’re willing to deal

right you know they’re willing to deal

right you know they’re willing to deal and they got to know me but i would i

and they got to know me but i would i

and they got to know me but i would i would be a you know every every dollar

would be a you know every every dollar

would be a you know every every dollar when your kid is is a lot you know like

when your kid is is a lot you know like

when your kid is is a lot you know like they have a lot of loud so i’ve been

they have a lot of loud so i’ve been

they have a lot of loud so i’ve been negotiating down to like in ten cent

negotiating down to like in ten cent

negotiating down to like in ten cent chunks you know if i could get a card

chunks you know if i could get a card

chunks you know if i could get a card for 290 instead of three dollars that

for 290 instead of three dollars that

for 290 instead of three dollars that saved me huge huge cash and we should do

saved me huge huge cash and we should do

saved me huge huge cash and we should do garage sales and stuff and I would

garage sales and stuff and I would

garage sales and stuff and I would always have my little table baseball

always have my little table baseball

always have my little table baseball cards and I would always usually sell

cards and I would always usually sell

cards and I would always usually sell more make more money from my baseball

more make more money from my baseball

more make more money from my baseball cards and my family did you know from

cards and my family did you know from

cards and my family did you know from the garage sale stuff um so yeah I went

the garage sale stuff um so yeah I went

the garage sale stuff um so yeah I went from that and then and then launch the

from that and then and then launch the

from that and then and then launch the whole launch the number of different you

whole launch the number of different you

whole launch the number of different you know companies that that didn’t really

know companies that that didn’t really

know companies that that didn’t really ever take off the first business I had

ever take off the first business I had

ever take off the first business I had to fill to go when you’re in your teens

to fill to go when you’re in your teens

to fill to go when you’re in your teens yeah yeah just just ideas you know uh

yeah yeah just just ideas you know uh

yeah yeah just just ideas you know uh and you know I’m how old am I now I’m 35

and you know I’m how old am I now I’m 35

and you know I’m how old am I now I’m 35 I’m 35 sure yeah 30 year anniversary for

I’m 35 sure yeah 30 year anniversary for

I’m 35 sure yeah 30 year anniversary for the five year older torrington actually

the five year older torrington actually

the five year older torrington actually go back to try to paint something and go

go back to try to paint something and go

go back to try to paint something and go door to door and see if I could sell it

door to door and see if I could sell it

door to door and see if I could sell it um yeah good point uh and and it was you

um yeah good point uh and and it was you

um yeah good point uh and and it was you know growing up I was just getting into

know growing up I was just getting into

know growing up I was just getting into computers right like now everybody goes

computers right like now everybody goes

computers right like now everybody goes I period of my son as an iPad all but uh

I period of my son as an iPad all but uh

I period of my son as an iPad all but uh you know we had one computer per family

you know we had one computer per family

you know we had one computer per family we have a you know dial-up modem aah ice

we have a you know dial-up modem aah ice

we have a you know dial-up modem aah ice alone I started a summer business with a

alone I started a summer business with a

alone I started a summer business with a friend of mine and we on one computer to

friend of mine and we on one computer to

friend of mine and we on one computer to share so we would work in chunks like we

share so we would work in chunks like we

share so we would work in chunks like we would work 24 hours a day on the

would work 24 hours a day on the

would work 24 hours a day on the comparator but split up right so like we

comparator but split up right so like we

comparator but split up right so like we were working for our chunks and

were working for our chunks and

were working for our chunks and overnight he worked her like the 12 the

overnight he worked her like the 12 the

overnight he worked her like the 12 the 4am ship well I would sleep and then

4am ship well I would sleep and then

4am ship well I would sleep and then he’d wake me up with four and then I

he’d wake me up with four and then I

he’d wake me up with four and then I would wake the I would work the 4am the

would wake the I would work the 4am the

would wake the I would work the 4am the 8 a.m. shift then I go back to bed and

8 a.m. shift then I go back to bed and

8 a.m. shift then I go back to bed and you know trying to share resources you

you know trying to share resources you

you know trying to share resources you only had one computer that business

only had one computer that business

only had one computer that business never never took off but you know I

never never took off but you know I

never never took off but you know I guess I’ve always had that kind of

guess I’ve always had that kind of

guess I’ve always had that kind of entrepreneurial instinct and drive just

entrepreneurial instinct and drive just

entrepreneurial instinct and drive just just try it yeah just to just to try and

just try it yeah just to just to try and

just try it yeah just to just to try and and I guess I do thank my parents and

and I guess I do thank my parents and

and I guess I do thank my parents and that they were always encouraging like

that they were always encouraging like

that they were always encouraging like they always support everything I did

they always support everything I did

they always support everything I did even they couldn’t give me uh you know

even they couldn’t give me uh you know

even they couldn’t give me uh you know advice on what to do they always they

advice on what to do they always they

advice on what to do they always they made me believe in myself and feel like

made me believe in myself and feel like

made me believe in myself and feel like hey whatever I want to try I can go and

hey whatever I want to try I can go and

hey whatever I want to try I can go and potentially have success with sure so

potentially have success with sure so

potentially have success with sure so what we like a sort of school and

what we like a sort of school and

what we like a sort of school and university updated got all these

university updated got all these

university updated got all these projects going on the side it must have

projects going on the side it must have

projects going on the side it must have a eats and into your concentration at

a eats and into your concentration at

a eats and into your concentration at school they’re surely um you know I was

school they’re surely um you know I was

school they’re surely um you know I was never a fantastic student I wasn’t a

never a fantastic student I wasn’t a

never a fantastic student I wasn’t a terrible student um and I have two

terrible student um and I have two

terrible student um and I have two sisters one older and one younger and

sisters one older and one younger and

sisters one older and one younger and they both were students and I had the

they both were students and I had the

they both were students and I had the eyes every duck out yeah yeah like I was

eyes every duck out yeah yeah like I was

eyes every duck out yeah yeah like I was getting like B’s and C’s that’s not like

getting like B’s and C’s that’s not like

getting like B’s and C’s that’s not like terrible but but not on work my sister

terrible but but not on work my sister

terrible but but not on work my sister is getting straight A’s uh and I

is getting straight A’s uh and I

is getting straight A’s uh and I remember every every semester having to

remember every every semester having to

remember every every semester having to sit down with my parents when my report

sit down with my parents when my report

sit down with my parents when my report card came in to have the talk about why

card came in to have the talk about why

card came in to have the talk about why I wasn’t you know doing well um and I

I wasn’t you know doing well um and I

I wasn’t you know doing well um and I always dreaded it but they always you

always dreaded it but they always you

always dreaded it but they always you know they always left me feeling um like

know they always left me feeling um like

know they always left me feeling um like I could do it you know my mother’s last

I could do it you know my mother’s last

I could do it you know my mother’s last name is cast rly it’s my middle name yet

name is cast rly it’s my middle name yet

name is cast rly it’s my middle name yet until they would always tell me your cuz

until they would always tell me your cuz

until they would always tell me your cuz truly Carmichael you can do it um so

truly Carmichael you can do it um so

truly Carmichael you can do it um so they always left me feeling like I could

they always left me feeling like I could

they always left me feeling like I could do it and I could get better and then in

do it and I could get better and then in

do it and I could get better and then in my last year of high school my

my last year of high school my

my last year of high school my expectations for myself started to

expectations for myself started to

expectations for myself started to exceed my parents expectations of me and

exceed my parents expectations of me and

exceed my parents expectations of me and in my last year high school had straight

in my last year high school had straight

in my last year high school had straight 90s all they wanted me to get with

90s all they wanted me to get with

90s all they wanted me to get with straight A’s right now now I want it to

straight A’s right now now I want it to

straight A’s right now now I want it to be like higher than what they thought of

be like higher than what they thought of

be like higher than what they thought of me for some reason I don’t know why I

me for some reason I don’t know why I

me for some reason I don’t know why I don’t know what change in like that last

don’t know what change in like that last

don’t know what change in like that last year of high school um but I ended up

year of high school um but I ended up

year of high school um but I ended up gradually lot whether like a like a

gradually lot whether like a like a

gradually lot whether like a like a mindset change here and maybe I you know

mindset change here and maybe I you know

mindset change here and maybe I you know what I think I think I gotta meditate on

what I think I think I gotta meditate on

what I think I think I gotta meditate on it or something I gotta go deep in right

it or something I gotta go deep in right

it or something I gotta go deep in right it’s like it’s buried I’m sure there’s a

it’s like it’s buried I’m sure there’s a

it’s like it’s buried I’m sure there’s a reason but it’s buried something here

reason but it’s buried something here

reason but it’s buried something here that I don’t put an actual effect on you

that I don’t put an actual effect on you

that I don’t put an actual effect on you yeah maybe one day it’ll come um maybe

yeah maybe one day it’ll come um maybe

yeah maybe one day it’ll come um maybe this will spawn Anthony inspiration to

this will spawn Anthony inspiration to

this will spawn Anthony inspiration to dig deep and Cocteau

dig deep and Cocteau

dig deep and Cocteau psychologists as to why gene and I

psychologists as to why gene and I

psychologists as to why gene and I couldn’t be a psychiatrist yeah I backup

couldn’t be a psychiatrist yeah I backup

couldn’t be a psychiatrist yeah I backup career there you go we’ve got a soothing

career there you go we’ve got a soothing

career there you go we’ve got a soothing voice you know you got the accent going

voice you know you got the accent going

voice you know you got the accent going on okay um yeah and and none of my

on okay um yeah and and none of my

on okay um yeah and and none of my ventures really did much like I saw

ventures really did much like I saw

ventures really did much like I saw baseball cards you know you know make a

baseball cards you know you know make a

baseball cards you know you know make a couple hundred dollars kind of thing but

couple hundred dollars kind of thing but

couple hundred dollars kind of thing but it wasn’t ever for me that was huge

it wasn’t ever for me that was huge

it wasn’t ever for me that was huge money but it wasn’t ever anything here’s

money but it wasn’t ever anything here’s

money but it wasn’t ever anything here’s a substantial um bunch of stuff that

a substantial um bunch of stuff that

a substantial um bunch of stuff that didn’t work and then the first business

didn’t work and then the first business

didn’t work and then the first business that that actually took off was when I

that that actually took off was when I

that that actually took off was when I got to university and that’s what I had

got to university and that’s what I had

got to university and that’s what I had the important decision between getting

the important decision between getting

the important decision between getting the job that I thought I always wanted

the job that I thought I always wanted

the job that I thought I always wanted in banking I had huge opportunities and

in banking I had huge opportunities and

in banking I had huge opportunities and I turned them down to go do this startup

I turned them down to go do this startup

I turned them down to go do this startup thing where I was broke uh but ended up

thing where I was broke uh but ended up

thing where I was broke uh but ended up taking off well um did you sort of take

taking off well um did you sort of take

taking off well um did you sort of take finance at at University then is that

finance at at University then is that

finance at at University then is that what you’re still not dead set on

what you’re still not dead set on

what you’re still not dead set on banking yeah I saw at the University of

banking yeah I saw at the University of

banking yeah I saw at the University of Toronto I what was my major economics so

Toronto I what was my major economics so

Toronto I what was my major economics so like run kind of hardcore into it money

like run kind of hardcore into it money

like run kind of hardcore into it money yeah yeah I now I loved economics in

yeah yeah I now I loved economics in

yeah yeah I now I loved economics in high school my best subject I just have

high school my best subject I just have

high school my best subject I just have a natural feel for it I kind of got so

a natural feel for it I kind of got so

a natural feel for it I kind of got so frustrated when I started doing my own

frustrated when I started doing my own

frustrated when I started doing my own business and I got to university because

business and I got to university because

business and I got to university because I found economics was 22 big picture

I found economics was 22 big picture

I found economics was 22 big picture stuff right like how does this impact me

stuff right like how does this impact me

stuff right like how does this impact me you know like do I care if they were

you know like do I care if they were

you know like do I care if they were still you were still growing a business

still you were still growing a business

still you were still growing a business at that point money from the yeah i love

at that point money from the yeah i love

at that point money from the yeah i love the all idea in case of you know from an

the all idea in case of you know from an

the all idea in case of you know from an economic point of view if we increase

economic point of view if we increase

economic point of view if we increase the interest rate what happens to all

the interest rate what happens to all

the interest rate what happens to all these in this room um and it impacts

these in this room um and it impacts

these in this room um and it impacts policy and there’s a lot of you know

policy and there’s a lot of you know

policy and there’s a lot of you know ways you can take it but you know if I’m

ways you can take it but you know if I’m

ways you can take it but you know if I’m an entrepreneur what do I care like do I

an entrepreneur what do I care like do I

an entrepreneur what do I care like do I have an in do I have a ability to

have an in do I have a ability to

have an in do I have a ability to control that maybe by electing officials

control that maybe by electing officials

control that maybe by electing officials but I felt like it wasn’t super

but I felt like it wasn’t super

but I felt like it wasn’t super practical anymore for me it wasn’t how

practical anymore for me it wasn’t how

practical anymore for me it wasn’t how are we running a business and so I took

are we running a business and so I took

are we running a business and so I took a I took a small business course at my

a I took a small business course at my

a I took a small business course at my university and and it was almost a joke

university and and it was almost a joke

university and and it was almost a joke like this was a four-year this is my

like this was a four-year this is my

like this was a four-year this is my fourth year I’m graduating it was a

fourth year I’m graduating it was a

fourth year I’m graduating it was a small business course at university of

small business course at university of

small business course at university of toronto is a very reputable university

toronto is a very reputable university

toronto is a very reputable university probably the most corrupted bowlin in

probably the most corrupted bowlin in

probably the most corrupted bowlin in the country and it was such basic stuff

the country and it was such basic stuff

the country and it was such basic stuff like i was already running my business

like i was already running my business

like i was already running my business at the time and thought wow this is this

at the time and thought wow this is this

at the time and thought wow this is this is not very helpful for me um and it was

is not very helpful for me um and it was

is not very helpful for me um and it was on the friend you would love you were

on the friend you would love you were

on the friend you would love you were learning or learning more doing it at

learning or learning more doing it at

learning or learning more doing it at that point I guess way more learning way

that point I guess way more learning way

that point I guess way more learning way more doing than than being in that being

more doing than than being in that being

more doing than than being in that being in the class but um I was on the fence

in the class but um I was on the fence

in the class but um I was on the fence because growing into University I

because growing into University I

because growing into University I thought I wanted to be in the banking

thought I wanted to be in the banking

thought I wanted to be in the banking industry and in my last year I had

industry and in my last year I had

industry and in my last year I had opportunities to work with McKinsey

opportunities to work with McKinsey

opportunities to work with McKinsey Consulting and Merrill Lynch okay and

Consulting and Merrill Lynch okay and

Consulting and Merrill Lynch okay and they you know like the biggest names in

they you know like the biggest names in

they you know like the biggest names in strategic consultant in the bank on a

strategic consultant in the bank on a

strategic consultant in the bank on a screen it’s like this is a dream this is

screen it’s like this is a dream this is

screen it’s like this is a dream this is what I always this is what i said in my

what I always this is what i said in my

what I always this is what i said in my high school yearbook that i wanted to do

high school yearbook that i wanted to do

high school yearbook that i wanted to do and you know they flew me to New York

and you know they flew me to New York

and you know they flew me to New York and put me up in a world of Astoria

and put me up in a world of Astoria

and put me up in a world of Astoria we’re doing interviews and at the time I

we’re doing interviews and at the time I

we’re doing interviews and at the time I had my company where i was making three

had my company where i was making three

had my company where i was making three hundred dollars a month and like not

hundred dollars a month and like not

hundred dollars a month and like not surviving and super poor and something

surviving and super poor and something

surviving and super poor and something about that just made me feel like you

about that just made me feel like you

about that just made me feel like you know the smart rational same thing to do

know the smart rational same thing to do

know the smart rational same thing to do is go take the job right I it’s like 80

is go take the job right I it’s like 80

is go take the job right I it’s like 80 to 100 thousand dollars starting salary

to 100 thousand dollars starting salary

to 100 thousand dollars starting salary flying around the world doing what I

flying around the world doing what I

flying around the world doing what I thought I wanted to do but it just

thought I wanted to do but it just

thought I wanted to do but it just didn’t feel right and and I don’t know

didn’t feel right and and I don’t know

didn’t feel right and and I don’t know you know I guess takes um it was scary

you know I guess takes um it was scary

you know I guess takes um it was scary taking the leap to do a

taking the leap to do a

taking the leap to do a three-hundred-dollar month business you

three-hundred-dollar month business you

three-hundred-dollar month business you know no security where I could have done

know no security where I could have done

know no security where I could have done that job the gamble to take on just a

that job the gamble to take on just a

that job the gamble to take on just a failing in them yeah and I think what

failing in them yeah and I think what

failing in them yeah and I think what helped me was uh two things 1i didn’t

helped me was uh two things 1i didn’t

helped me was uh two things 1i didn’t want to regret it you know I don’t want

want to regret it you know I don’t want

want to regret it you know I don’t want to look back and say man I wish I just

to look back and say man I wish I just

to look back and say man I wish I just gave that a little bit more you know I

gave that a little bit more you know I

gave that a little bit more you know I wish I gave that another six months to

wish I gave that another six months to

wish I gave that another six months to really I felt like I would regret it if

really I felt like I would regret it if

really I felt like I would regret it if I didn’t try and then I also told myself

I didn’t try and then I also told myself

I didn’t try and then I also told myself you know what like these jobs will still

you know what like these jobs will still

you know what like these jobs will still be there in a year they’ll still be

be there in a year they’ll still be

be there in a year they’ll still be there I could always go back and get get

there I could always go back and get get

there I could always go back and get get these jobs and I felt you know what some

these jobs and I felt you know what some

these jobs and I felt you know what some of my friends are taking a year off

of my friends are taking a year off

of my friends are taking a year off they’re going to go travel the war

they’re going to go travel the war

they’re going to go travel the war rather than go backpacking in Europe or

rather than go backpacking in Europe or

rather than go backpacking in Europe or whatever I’m going to take a year and

whatever I’m going to take a year and

whatever I’m going to take a year and try to make my business work and those

try to make my business work and those

try to make my business work and those two things going to help gave me the

two things going to help gave me the

two things going to help gave me the courage to to do that um right and I’m

courage to to do that um right and I’m

courage to to do that um right and I’m glad I never ended up having another job

glad I never ended up having another job

glad I never ended up having another job you know ever since so what was the what

you know ever since so what was the what

you know ever since so what was the what was the sort of turning point then like

was the sort of turning point then like

was the sort of turning point then like you say you’re only making three hundred

you say you’re only making three hundred

you say you’re only making three hundred dollars a month what did you start doing

dollars a month what did you start doing

dollars a month what did you start doing differently what what what propelled it

differently what what what propelled it

differently what what what propelled it to success ah that’s a fantastic

to success ah that’s a fantastic

to success ah that’s a fantastic question because I was you know those

question because I was you know those

question because I was you know those were some of the hardest days of my

were some of the hardest days of my

were some of the hardest days of my entire life like citing the business I

entire life like citing the business I

entire life like citing the business I could imagine here is no joke right um

could imagine here is no joke right um

could imagine here is no joke right um it’s hard it’s the hardest thing you

it’s hard it’s the hardest thing you

it’s hard it’s the hardest thing you know maybe apart from parenting you it’s

know maybe apart from parenting you it’s

know maybe apart from parenting you it’s the hardest thing you’re ever gonna do

the hardest thing you’re ever gonna do

the hardest thing you’re ever gonna do in your life and you know what

in your life and you know what

in your life and you know what everything’s going great it’s easy to

everything’s going great it’s easy to

everything’s going great it’s easy to get along and I had two business

get along and I had two business

get along and I had two business partners and and we got along really

partners and and we got along really

partners and and we got along really well but when you’re you know beyond

well but when you’re you know beyond

well but when you’re you know beyond poor and you think you have a great

poor and you think you have a great

poor and you think you have a great product and everything i had done up

product and everything i had done up

product and everything i had done up until that point if I applied myself I

until that point if I applied myself I

until that point if I applied myself I could get better results right if I

could get better results right if I

could get better results right if I apply myself to academics I got aids if

apply myself to academics I got aids if

apply myself to academics I got aids if I applied myself to sports I got faster

I applied myself to sports I got faster

I applied myself to sports I got faster here I was trying to hype myself and I

here I was trying to hype myself and I

here I was trying to hype myself and I was just sucking hard you know nothing

was just sucking hard you know nothing

was just sucking hard you know nothing working um writing and I got to the pole

working um writing and I got to the pole

working um writing and I got to the pole where I told my partner I quit aa really

where I told my partner I quit aa really

where I told my partner I quit aa really yeah I told them one day I quit you know

yeah I told them one day I quit you know

yeah I told them one day I quit you know this is I feel worthless I feel like I’m

this is I feel worthless I feel like I’m

this is I feel worthless I feel like I’m adding no value I feel like I’m just

adding no value I feel like I’m just

adding no value I feel like I’m just taking a pounding on my self-worth and I

taking a pounding on my self-worth and I

taking a pounding on my self-worth and I gotta go do something where I can get

gotta go do something where I can get

gotta go do something where I can get some meaningful like just feel like a

some meaningful like just feel like a

some meaningful like just feel like a contributing human being but um what the

contributing human being but um what the

contributing human being but um what the next day I woke up went back I was

next day I woke up went back I was

next day I woke up went back I was running yeah and luckily he left he

running yeah and luckily he left he

running yeah and luckily he left he didn’t give me a hard time about it you

didn’t give me a hard time about it you

didn’t give me a hard time about it you know he I you know we work out of his

know he I you know we work out of his

know he I you know we work out of his apartment I worked at it off his kitchen

apartment I worked at it off his kitchen

apartment I worked at it off his kitchen table and he just opened the door and we

table and he just opened the door and we

table and he just opened the door and we just went back to work so I’m grateful

just went back to work so I’m grateful

just went back to work so I’m grateful to him for that um I’ve read that you

to him for that um I’ve read that you

to him for that um I’ve read that you like stand-up desks is that is that

like stand-up desks is that is that

like stand-up desks is that is that where you got it because you just had to

where you got it because you just had to

where you got it because you just had to sort of stand up at his kitchen desk

sort of stand up at his kitchen desk

sort of stand up at his kitchen desk gonna oh that’s cool no i’m using a

gonna oh that’s cool no i’m using a

gonna oh that’s cool no i’m using a certain now so i am standing I

certain now so i am standing I

certain now so i am standing I that for Mona play my just before so

that for Mona play my just before so

that for Mona play my just before so habit from those days but now I was

habit from those days but now I was

habit from those days but now I was sitting down the stand-up desk came I

sitting down the stand-up desk came I

sitting down the stand-up desk came I think I’ve been doing it for maybe three

think I’ve been doing it for maybe three

think I’ve been doing it for maybe three or four maybe longer three four five

or four maybe longer three four five

or four maybe longer three four five years something like that that came just

years something like that that came just

years something like that that came just because my knees were hurting a lot my

because my knees were hurting a lot my

because my knees were hurting a lot my back was hurting a lot I’m in front of

back was hurting a lot I’m in front of

back was hurting a lot I’m in front of the computer a lot like that’s part of

the computer a lot like that’s part of

the computer a lot like that’s part of what I do was always another computer um

what I do was always another computer um

what I do was always another computer um but I’m always trying different things

but I’m always trying different things

but I’m always trying different things and interested in growth hacking and

and interested in growth hacking and

and interested in growth hacking and different solutions and so I just tried

different solutions and so I just tried

different solutions and so I just tried putting my computer I worked up a laptop

putting my computer I worked up a laptop

putting my computer I worked up a laptop and I just try to put it on the

and I just try to put it on the

and I just try to put it on the bookshelf and and I tried that for a

bookshelf and and I tried that for a

bookshelf and and I tried that for a week and I liked it and so I just

week and I liked it and so I just

week and I liked it and so I just started using a stand-up desk and I

started using a stand-up desk and I

started using a stand-up desk and I don’t I get more energy like when I’m

don’t I get more energy like when I’m

don’t I get more energy like when I’m talking to people talking to you I’m

talking to people talking to you I’m

talking to people talking to you I’m standing up i have more provide going

standing up i have more provide going

standing up i have more provide going there i’m gonna sit down it’s me like

there i’m gonna sit down it’s me like

there i’m gonna sit down it’s me like some people love sitting down at school

some people love sitting down at school

some people love sitting down at school I it takes a while they used to standing

I it takes a while they used to standing

I it takes a while they used to standing up all day long but it can be a little

up all day long but it can be a little

up all day long but it can be a little awkward when people come over from

awkward when people come over from

awkward when people come over from meetings and there’s nowhere to sit but

meetings and there’s nowhere to sit but

meetings and there’s nowhere to sit but otherwise yeah I’m a huge fan um all

otherwise yeah I’m a huge fan um all

otherwise yeah I’m a huge fan um all right back back to the kitchen yeah so

right back back to the kitchen yeah so

right back back to the kitchen yeah so you’re asking by the turning point the

you’re asking by the turning point the

you’re asking by the turning point the turning point came where you know after

turning point came where you know after

turning point came where you know after that frustration after I told them that

that frustration after I told them that

that frustration after I told them that I quit I obviously went back to work the

I quit I obviously went back to work the

I quit I obviously went back to work the next day and I had to I told myself this

next day and I had to I told myself this

next day and I had to I told myself this is crazy like what I’m doing is not

is crazy like what I’m doing is not

is crazy like what I’m doing is not working I want to keep going on find a

working I want to keep going on find a

working I want to keep going on find a different way to stand like I can’t keep

different way to stand like I can’t keep

different way to stand like I can’t keep doing it the way I’m doing it and the

doing it the way I’m doing it and the

doing it the way I’m doing it and the light bulb moment came off when I

light bulb moment came off when I

light bulb moment came off when I realized I’m not the first guy to try to

realized I’m not the first guy to try to

realized I’m not the first guy to try to sell software before that’s we were

sell software before that’s we were

sell software before that’s we were selling we had a software product was

selling we had a software product was

selling we had a software product was biotech software my two partners were

biotech software my two partners were

biotech software my two partners were the creators that the coders the

the creators that the coders the

the creators that the coders the scientists and I was the business

scientists and I was the business

scientists and I was the business business guy um and what I started doing

business guy um and what I started doing

business guy um and what I started doing was in Milan success and I said okay who

was in Milan success and I said okay who

was in Milan success and I said okay who else who else has sold software and make

else who else has sold software and make

else who else has sold software and make turned it into a huge company you know

turned it into a huge company you know

turned it into a huge company you know maybe not biotechs top floor because it

maybe not biotechs top floor because it

maybe not biotechs top floor because it was still really new but who’s built a

was still really new but who’s built a

was still really new but who’s built a huge software company like I could learn

huge software company like I could learn

huge software company like I could learn from that and I looked at stores like

from that and I looked at stores like

from that and I looked at stores like Bill Gates and I looked at mcafee and I

Bill Gates and I looked at mcafee and I

Bill Gates and I looked at mcafee and I looked at a whole bunch of companies and

looked at a whole bunch of companies and

looked at a whole bunch of companies and not how Bill Gates makes an extra

not how Bill Gates makes an extra

not how Bill Gates makes an extra million dollars now

million dollars now

million dollars now right it’s like it’s irrelevant he’s

right it’s like it’s irrelevant he’s

right it’s like it’s irrelevant he’s super rich it’s not going to help me but

super rich it’s not going to help me but

super rich it’s not going to help me but 0 to 1 how did that happen how do you

0 to 1 how did that happen how do you

0 to 1 how did that happen how do you open zero that’s what I wanted to do how

open zero that’s what I wanted to do how

open zero that’s what I wanted to do how do I make that happen you studied it

do I make that happen you studied it

do I make that happen you studied it yeah you know the bigger the company is

yeah you know the bigger the company is

yeah you know the bigger the company is the easier it is to find out about their

the easier it is to find out about their

the easier it is to find out about their their story um Bill Gates did it through

their story um Bill Gates did it through

their story um Bill Gates did it through partnerships he partnered with companies

partnerships he partnered with companies

partnerships he partnered with companies to you know who had his target market

to you know who had his target market

to you know who had his target market and foremost alliances to grow his

and foremost alliances to grow his

and foremost alliances to grow his business and Microsoft’s big famous deal

business and Microsoft’s big famous deal

business and Microsoft’s big famous deal came with IBM where every IBM computer

came with IBM where every IBM computer

came with IBM where every IBM computer had Microsoft software on it not being

had Microsoft software on it not being

had Microsoft software on it not being was the biggest computer maker at the

was the biggest computer maker at the

was the biggest computer maker at the time but can afford that point IBM was

time but can afford that point IBM was

time but can afford that point IBM was RS re Microsoft was already a seven

RS re Microsoft was already a seven

RS re Microsoft was already a seven million dollar company you know seven

million dollar company you know seven

million dollar company you know seven million dollars isn’t huge but it’s

million dollars isn’t huge but it’s

million dollars isn’t huge but it’s seven million dollars more than what I

seven million dollars more than what I

seven million dollars more than what I had and so how did they get the 7

had and so how did they get the 7

had and so how did they get the 7 million those through partnerships again

million those through partnerships again

million those through partnerships again so they continued to partner with

so they continued to partner with

so they continued to partner with manufacturers of computers and so I

manufacturers of computers and so I

manufacturers of computers and so I started applying that strategy to my

started applying that strategy to my

started applying that strategy to my business or something who can i partner

business or something who can i partner

business or something who can i partner with instead of me trying to sell

with instead of me trying to sell

with instead of me trying to sell individual people one at a time who can

individual people one at a time who can

individual people one at a time who can i partner with to get this thing going

i partner with to get this thing going

i partner with to get this thing going and within two weeks I had my first deal

and within two weeks I had my first deal

and within two weeks I had my first deal with a company out of the UK that’s

with a company out of the UK that’s

with a company out of the UK that’s great you came to make sure I need

great you came to make sure I need

great you came to make sure I need direction we did upfront sales of 13 and

direction we did upfront sales of 13 and

direction we did upfront sales of 13 and a half thousand dollars for an exclusive

a half thousand dollars for an exclusive

a half thousand dollars for an exclusive license to sell our software and that

license to sell our software and that

license to sell our software and that just like 13 and a half thousand dollars

just like 13 and a half thousand dollars

just like 13 and a half thousand dollars are you kidding me that was huge at the

are you kidding me that was huge at the

are you kidding me that was huge at the moment right breaking I make it three

moment right breaking I make it three

moment right breaking I make it three hundred dollars a month and here’s 13

hundred dollars a month and here’s 13

hundred dollars a month and here’s 13 and a half K um I know now it doesn’t

and a half K um I know now it doesn’t

and a half K um I know now it doesn’t seem like a lot of money but to me that

seem like a lot of money but to me that

seem like a lot of money but to me that was that was like well considering you

was that was like well considering you

was that was like well considering you of considering your first I was five

of considering your first I was five

of considering your first I was five cents i think it’s a step up and look

cents i think it’s a step up and look

cents i think it’s a step up and look yeah i mean we always eaten beans for

yeah i mean we always eaten beans for

yeah i mean we always eaten beans for lunch every day whenever we had a a new

lunch every day whenever we had a a new

lunch every day whenever we had a a new client that you know we want to

client that you know we want to

client that you know we want to celebrate we went to mcdonalds and got

celebrate we went to mcdonalds and got

celebrate we went to mcdonalds and got french fries that was our celebration

french fries that was our celebration

french fries that was our celebration you know it’s like really extraordinaire

you know it’s like really extraordinaire

you know it’s like really extraordinaire yeah really like poverty line kind of

yeah really like poverty line kind of

yeah really like poverty line kind of stuff so 13 a half thousand dollars was

stuff so 13 a half thousand dollars was

stuff so 13 a half thousand dollars was pretty life-changing and more

pretty life-changing and more

pretty life-changing and more importantly

importantly

importantly it gave me a model to duplicate like I

it gave me a model to duplicate like I

it gave me a model to duplicate like I could do that in other markets too not

could do that in other markets too not

could do that in other markets too not just the UK and then I started following

just the UK and then I started following

just the UK and then I started following that and going off their other companies

that and going off their other companies

that and going off their other companies making more partnerships and then we

making more partnerships and then we

making more partnerships and then we started to grow quickly and then we got

started to grow quickly and then we got

started to grow quickly and then we got you know NASA as a customer johnson

you know NASA as a customer johnson

you know NASA as a customer johnson Johnson is a customer and you know three

Johnson is a customer and you know three

Johnson is a customer and you know three years from when I said I quit we had

years from when I said I quit we had

years from when I said I quit we had sold our business we’ve been acquired by

sold our business we’ve been acquired by

sold our business we’ve been acquired by another company so it’s just massive

another company so it’s just massive

another company so it’s just massive growth and it all started with that

growth and it all started with that

growth and it all started with that change in mindset that I don’t have to

change in mindset that I don’t have to

change in mindset that I don’t have to be the genius and come up with every

be the genius and come up with every

be the genius and come up with every idea myself try to model success and

idea myself try to model success and

idea myself try to model success and kind of what you’re doing with this

kind of what you’re doing with this

kind of what you’re doing with this series right you want people the model

series right you want people the model

series right you want people the model on our for like yeah okay uh what makes

on our for like yeah okay uh what makes

on our for like yeah okay uh what makes people tick yeah so just to just yeah

people tick yeah so just to just yeah

people tick yeah so just to just yeah just to sort of them go go back a little

just to sort of them go go back a little

just to sort of them go go back a little bit obviously you said you turn down the

bit obviously you said you turn down the

bit obviously you said you turn down the M turn down the job offers it’s a big

M turn down the job offers it’s a big

M turn down the job offers it’s a big financial firms so that would have been

financial firms so that would have been

financial firms so that would have been an easy way to money so I’m guessing

an easy way to money so I’m guessing

an easy way to money so I’m guessing it’s not about money for you so what is

it’s not about money for you so what is

it’s not about money for you so what is it that you sort of want in life what

it that you sort of want in life what

it that you sort of want in life what way is it that you want to get out of it

way is it that you want to get out of it

way is it that you want to get out of it ah now I have a much clearer

ah now I have a much clearer

ah now I have a much clearer understanding when I did before ah sure

understanding when I did before ah sure

understanding when I did before ah sure I thrive on impact you know I want to

I thrive on impact you know I want to

I thrive on impact you know I want to help a billion entrepreneur I know that

help a billion entrepreneur I know that

help a billion entrepreneur I know that I can help somebody and I’ve touched

I can help somebody and I’ve touched

I can help somebody and I’ve touched them that this huge meaning for me that

them that this huge meaning for me that

them that this huge meaning for me that gets me super excited and I can run off

gets me super excited and I can run off

gets me super excited and I can run off those fumes for a long time um yeah but

those fumes for a long time um yeah but

those fumes for a long time um yeah but kind of orchestrated my entire business

kind of orchestrated my entire business

kind of orchestrated my entire business around that back then I didn’t have that

around that back then I didn’t have that

around that back then I didn’t have that kind of self-awareness and it was more

kind of self-awareness and it was more

kind of self-awareness and it was more about the fear of regret like I talked

about the fear of regret like I talked

about the fear of regret like I talked about right like i like i might not you

about right like i like i might not you

about right like i like i might not you know be able to live with myself and I

know be able to live with myself and I

know be able to live with myself and I thought about the Michael Dell example

thought about the Michael Dell example

thought about the Michael Dell example and how he started he took one summer

and how he started he took one summer

and how he started he took one summer off from university was studying to be a

off from university was studying to be a

off from university was studying to be a doctor in University and he took a

doctor in University and he took a

doctor in University and he took a summer off right focus on this business

summer off right focus on this business

summer off right focus on this business when his parents wanted him to stay and

when his parents wanted him to stay and

when his parents wanted him to stay and be a doctor and he said just give me

be a doctor and he said just give me

be a doctor and he said just give me till to give me till the end of the

till to give me till the end of the

till to give me till the end of the summer and if it doesn’t work then I’ll

summer and if it doesn’t work then I’ll

summer and if it doesn’t work then I’ll go back and finish my degree and be a

go back and finish my degree and be a

go back and finish my degree and be a doctor like you want you know it

doctor like you want you know it

doctor like you want you know it obviously did while I never had to go

obviously did while I never had to go

obviously did while I never had to go back and finish that degree and I just

back and finish that degree and I just

back and finish that degree and I just felt like I want to know

felt like I want to know

felt like I want to know you know if if it doesn’t work and i

you know if if it doesn’t work and i

you know if if it doesn’t work and i suck that’s fine I just I just need to

suck that’s fine I just I just need to

suck that’s fine I just I just need to know it’s like it’s like you know this

know it’s like it’s like you know this

know it’s like it’s like you know this is a pretty girl that you want to ask

is a pretty girl that you want to ask

is a pretty girl that you want to ask out and and you could live with yourself

out and and you could live with yourself

out and and you could live with yourself if you ask and she turns you down but

if you ask and she turns you down but

if you ask and she turns you down but you can’t live with yourself with not

you can’t live with yourself with not

you can’t live with yourself with not asking like that haunts you forever and

asking like that haunts you forever and

asking like that haunts you forever and so I didn’t want to be haunted and I try

so I didn’t want to be haunted and I try

so I didn’t want to be haunted and I try to live my life with this few regrets as

to live my life with this few regrets as

to live my life with this few regrets as possible and that first you know huge

possible and that first you know huge

possible and that first you know huge decision helped shape that thinking for

decision helped shape that thinking for

decision helped shape that thinking for me um and now we’re agog about

me um and now we’re agog about

me um and now we’re agog about describing yeah probably quite a good

describing yeah probably quite a good

describing yeah probably quite a good way I described in a sort of

way I described in a sort of

way I described in a sort of entrepreneurial mindset generally that I

entrepreneurial mindset generally that I

entrepreneurial mindset generally that I think yeah it could be it could be um

think yeah it could be it could be um

think yeah it could be it could be um until I’ve constant what wanted you know

until I’ve constant what wanted you know

until I’ve constant what wanted you know I try to live a lot more proactively and

I try to live a lot more proactively and

I try to live a lot more proactively and by the job than just reacting the things

by the job than just reacting the things

by the job than just reacting the things um and and I wasn’t sure at all by the

um and and I wasn’t sure at all by the

um and and I wasn’t sure at all by the way like I can look back on this story

way like I can look back on this story

way like I can look back on this story and say look out what great it’s worked

and say look out what great it’s worked

and say look out what great it’s worked out but it was a it was a scary

out but it was a it was a scary

out but it was a it was a scary situation um and I and I wasn’t sure

situation um and I and I wasn’t sure

situation um and I and I wasn’t sure that I was making the right decision at

that I was making the right decision at

that I was making the right decision at all it wasn’t like oh yeah I got this no

all it wasn’t like oh yeah I got this no

all it wasn’t like oh yeah I got this no problem it was it was nowhere close to

problem it was it was nowhere close to

problem it was it was nowhere close to that so but I’m glad you know I’m glad

that so but I’m glad you know I’m glad

that so but I’m glad you know I’m glad and it just says like full circle moment

and it just says like full circle moment

and it just says like full circle moment some of the people are graduated with

some of the people are graduated with

some of the people are graduated with from that University then came back to

from that University then came back to

from that University then came back to me you know five years later and they’re

me you know five years later and they’re

me you know five years later and they’re like Evan I hate my job I want to start

like Evan I hate my job I want to start

like Evan I hate my job I want to start when he really is how do i how do i go

when he really is how do i how do i go

when he really is how do i how do i go there and it and I’m just wow I’m so

there and it and I’m just wow I’m so

there and it and I’m just wow I’m so glad that I didn’t I’m not here I’m so

glad that I didn’t I’m not here I’m so

glad that I didn’t I’m not here I’m so glad I didn’t go down that packet of

glad I didn’t go down that packet of

glad I didn’t go down that packet of anything I could have been me almost was

anything I could have been me almost was

anything I could have been me almost was me yeah so what you want to tell me

me yeah so what you want to tell me

me yeah so what you want to tell me about where you went from here after

about where you went from here after

about where you went from here after selling that business so I saw the

selling that business so I saw the

selling that business so I saw the business I and we’ve got a bunch of

business I and we’ve got a bunch of

business I and we’ve got a bunch of questions coming in too by the way I

questions coming in too by the way I

questions coming in too by the way I know if you want to get to those but I’m

know if you want to get to those but I’m

know if you want to get to those but I’m always happen in two years already um

always happen in two years already um

always happen in two years already um where where did I go show how to get to

where where did I go show how to get to

where where did I go show how to get to see him oh it’s on the live stream if

see him oh it’s on the live stream if

see him oh it’s on the live stream if you go to yahoo my youtube channel just

you go to yahoo my youtube channel just

you go to yahoo my youtube channel just turn it on mute turn that video I’m you

turn it on mute turn that video I’m you

turn it on mute turn that video I’m you from here though you have to go up to

from here though you have to go up to

from here though you have to go up to that yeah if you go to channel you’ll

that yeah if you go to channel you’ll

that yeah if you go to channel you’ll see the string show okay I’ll go

see the string show okay I’ll go

see the string show okay I’ll go where did I go I sold my business it was

where did I go I sold my business it was

where did I go I sold my business it was sad like this was what I had worked on

sad like this was what I had worked on

sad like this was what I had worked on for the past couple years and we turned

for the past couple years and we turned

for the past couple years and we turned it into something amazing and i actually

it into something amazing and i actually

it into something amazing and i actually didn’t want to sell it at the time it

didn’t want to sell it at the time it

didn’t want to sell it at the time it was more of a personal decision for my

was more of a personal decision for my

was more of a personal decision for my partners who really wanted to get to

partners who really wanted to get to

partners who really wanted to get to California that was like their life goal

California that was like their life goal

California that was like their life goal was to get the California and be in the

was to get the California and be in the

was to get the California and be in the scene and as Canadians you can’t just go

scene and as Canadians you can’t just go

scene and as Canadians you can’t just go to California um and so we got we got an

to California um and so we got we got an

to California um and so we got we got an offer to be acquired by a Japanese

offer to be acquired by a Japanese

offer to be acquired by a Japanese company that was headquartered in

company that was headquartered in

company that was headquartered in California and so we sold the business

California and so we sold the business

California and so we sold the business and and then I didn’t know what to do

and and then I didn’t know what to do

and and then I didn’t know what to do next to be honest I didn’t have this

next to be honest I didn’t have this

next to be honest I didn’t have this plan of what to do next one of the

plan of what to do next one of the

plan of what to do next one of the things i found was i wanted to learn

things i found was i wanted to learn

things i found was i wanted to learn more about the financing industry rate

more about the financing industry rate

more about the financing industry rate up capital we never need a capital we

up capital we never need a capital we

up capital we never need a capital we never raise capital is always

never raise capital is always

never raise capital is always bootstrapped all everything but i was

bootstrapped all everything but i was

bootstrapped all everything but i was interested in it we almost looked at it

interested in it we almost looked at it

interested in it we almost looked at it we were interested in curious by so I

we were interested in curious by so I

we were interested in curious by so I hooked up with a venture capital company

hooked up with a venture capital company

hooked up with a venture capital company here in Toronto where I was helping

here in Toronto where I was helping

here in Toronto where I was helping facilitate deals half a million to 15

facilitate deals half a million to 15

facilitate deals half a million to 15 million kind of growth capital for

million kind of growth capital for

million kind of growth capital for companies and did that for a while and

companies and did that for a while and

companies and did that for a while and as a result of my success in selling my

as a result of my success in selling my

as a result of my success in selling my business I got asked to do a lot of

business I got asked to do a lot of

business I got asked to do a lot of speaking I’m speaking to help inspire

speaking I’m speaking to help inspire

speaking I’m speaking to help inspire young entrepreneurs sharing the story

young entrepreneurs sharing the story

young entrepreneurs sharing the story all of that stuff and then it slowly

all of that stuff and then it slowly

all of that stuff and then it slowly grew and I used my website to share

grew and I used my website to share

grew and I used my website to share information about raising capital right

information about raising capital right

information about raising capital right in in the same time learned a lot from

in in the same time learned a lot from

in in the same time learned a lot from the partners at the VC business they

the partners at the VC business they

the partners at the VC business they were all in their sixties or seventies

were all in their sixties or seventies

were all in their sixties or seventies and knew the street really well had a

and knew the street really well had a

and knew the street really well had a ton of experience but also warrant like

ton of experience but also warrant like

ton of experience but also warrant like super hard working anymore they had made

super hard working anymore they had made

super hard working anymore they had made their money it was like a retirement job

their money it was like a retirement job

their money it was like a retirement job for them and they weren’t actively and

for them and they weren’t actively and

for them and they weren’t actively and aggressively going after new business so

aggressively going after new business so

aggressively going after new business so that was part of my roles hey let’s

that was part of my roles hey let’s

that was part of my roles hey let’s bring in new people to help raise money

bring in new people to help raise money

bring in new people to help raise money for and so I got to learn that process

for and so I got to learn that process

for and so I got to learn that process and learn how they fought and get

and learn how they fought and get

and learn how they fought and get exposed to a lot of different industries

exposed to a lot of different industries

exposed to a lot of different industries and businesses where before I was just I

and businesses where before I was just I

and businesses where before I was just I just new software that’s all I knew um

just new software that’s all I knew um

just new software that’s all I knew um and then my business started to take off

and then my business started to take off

and then my business started to take off and that I was being asked to do a lot

and that I was being asked to do a lot

and that I was being asked to do a lot of speaking and

of speaking and

of speaking and during a lot of content and I felt like

during a lot of content and I felt like

during a lot of content and I felt like I had tapped out my learning at at the

I had tapped out my learning at at the

I had tapped out my learning at at the venture capital business you’re learning

venture capital business you’re learning

venture capital business you’re learning a lot so quickly then it started popping

a lot so quickly then it started popping

a lot so quickly then it started popping off i’m still learning but you know like

off i’m still learning but you know like

off i’m still learning but you know like anything else that the learning here

anything else that the learning here

anything else that the learning here started yeah now you could probably

started yeah now you could probably

started yeah now you could probably learn more doing doing your business I

learn more doing doing your business I

learn more doing doing your business I guess yeah my god I got a papal remember

guess yeah my god I got a papal remember

guess yeah my god I got a papal remember Walter life I got um I got the itch to

Walter life I got um I got the itch to

Walter life I got um I got the itch to do something on my own again I’m sure

do something on my own again I’m sure

do something on my own again I’m sure and so so i started i started Evan

and so so i started i started Evan

and so so i started i started Evan Carmichael calm and started having the

Carmichael calm and started having the

Carmichael calm and started having the main goal was to try to help

main goal was to try to help

main goal was to try to help entrepreneurs in not uh having to go

entrepreneurs in not uh having to go

entrepreneurs in not uh having to go through all the painful things that I

through all the painful things that I

through all the painful things that I had to go through you know trying to

had to go through you know trying to

had to go through you know trying to bribe I wish somebody told me about

bribe I wish somebody told me about

bribe I wish somebody told me about Milan success way earlier like I again I

Milan success way earlier like I again I

Milan success way earlier like I again I had no business mentors in my life I

had no business mentors in my life I

had no business mentors in my life I just tried to figure this out myself so

just tried to figure this out myself so

just tried to figure this out myself so I just wanted to help other

I just wanted to help other

I just wanted to help other entrepreneurs not almost quit or not

entrepreneurs not almost quit or not

entrepreneurs not almost quit or not fully quit like I almost did and just

fully quit like I almost did and just

fully quit like I almost did and just make things a little bit easier and so

make things a little bit easier and so

make things a little bit easier and so that’s that’s why I started what I do

that’s that’s why I started what I do

that’s that’s why I started what I do now and I guess it’s been over 10 years

now and I guess it’s been over 10 years

now and I guess it’s been over 10 years um yeah and yeah been an awesome ride

um yeah and yeah been an awesome ride

um yeah and yeah been an awesome ride and continuing to believe and help more

and continuing to believe and help more

and continuing to believe and help more entrepreneurs and that’s what keeps me

entrepreneurs and that’s what keeps me

entrepreneurs and that’s what keeps me going yeah I’m just got the comments up

going yeah I’m just got the comments up

going yeah I’m just got the comments up now so I mean this this might tie into

now so I mean this this might tie into

now so I mean this this might tie into blue Drew’s comment of so you started

blue Drew’s comment of so you started

blue Drew’s comment of so you started using the word believe over the past

using the word believe over the past

using the word believe over the past couple of years George you want to tell

couple of years George you want to tell

couple of years George you want to tell me a little bit about sort what the what

me a little bit about sort what the what

me a little bit about sort what the what the meaning is behind that because you

the meaning is behind that because you

the meaning is behind that because you mentioned earlier how your parents

mentioned earlier how your parents

mentioned earlier how your parents really supported to do and they seem to

really supported to do and they seem to

really supported to do and they seem to believe in you it’s anything to do with

believe in you it’s anything to do with

believe in you it’s anything to do with that yeah sure I mean you see it on the

that yeah sure I mean you see it on the

that yeah sure I mean you see it on the wall there obviously uh you know I think

wall there obviously uh you know I think

wall there obviously uh you know I think it’s important to have a slogan and a

it’s important to have a slogan and a

it’s important to have a slogan and a tagline it’s something that people can

tagline it’s something that people can

tagline it’s something that people can remember you by and that’s where I

remember you by and that’s where I

remember you by and that’s where I started I was never happy with the tag

started I was never happy with the tag

started I was never happy with the tag lines that I used um you know I started

lines that I used um you know I started

lines that I used um you know I started with something like motivation and

with something like motivation and

with something like motivation and strategies for entrepreneurs yeah then I

strategies for entrepreneurs yeah then I

strategies for entrepreneurs yeah then I moved to like the mcdonalds model where

moved to like the mcdonalds model where

moved to like the mcdonalds model where I had you know over 14 million

I had you know over 14 million

I had you know over 14 million entrepreneurs help them counting that

entrepreneurs help them counting that

entrepreneurs help them counting that you kind of see in the mcdonald signs

you kind of see in the mcdonald signs

you kind of see in the mcdonald signs but i still wasn’t happy with it I felt

but i still wasn’t happy with it I felt

but i still wasn’t happy with it I felt like it was just a

like it was just a

like it was just a it wasn’t a true reflection of what I

it wasn’t a true reflection of what I

it wasn’t a true reflection of what I was trying to get out um yeah then I

was trying to get out um yeah then I

was trying to get out um yeah then I started just making a list and I’m

started just making a list and I’m

started just making a list and I’m actually writing the book about this

actually writing the book about this

actually writing the book about this process a little be fully detailed than

process a little be fully detailed than

process a little be fully detailed than that but um I just making a list of the

that but um I just making a list of the

that but um I just making a list of the things that I I stood for and started

things that I I stood for and started

things that I I stood for and started thinking about what I really enjoyed

thinking about what I really enjoyed

thinking about what I really enjoyed from my life not not in a business

from my life not not in a business

from my life not not in a business context just in general like why do I

context just in general like why do I

context just in general like why do I love my parents what what’s my favorite

love my parents what what’s my favorite

love my parents what what’s my favorite movie and why do I like it what kind of

movie and why do I like it what kind of

movie and why do I like it what kind of music do I listen to and why do I like

music do I listen to and why do I like

music do I listen to and why do I like that I just started writing down themes

that I just started writing down themes

that I just started writing down themes um and believed was one of them but when

um and believed was one of them but when

um and believed was one of them but when I moved out on a piece of paper I

I moved out on a piece of paper I

I moved out on a piece of paper I thought I that’s too that’s too simple

thought I that’s too that’s too simple

thought I that’s too that’s too simple like catches we believe is gotta be

like catches we believe is gotta be

like catches we believe is gotta be believed something believe in yourself

believed something believe in yourself

believed something believe in yourself believe in what you’re doing I had to

believe in what you’re doing I had to

believe in what you’re doing I had to have some it just felt too short and too

have some it just felt too short and too

have some it just felt too short and too big of a word and so I slept on it and

big of a word and so I slept on it and

big of a word and so I slept on it and they came back to the list the next day

they came back to the list the next day

they came back to the list the next day and and it just felt more and more right

and and it just felt more and more right

and and it just felt more and more right you seem to them you seem to have a lot

you seem to them you seem to have a lot

you seem to them you seem to have a lot of really good ideas in your sleep like

of really good ideas in your sleep like

of really good ideas in your sleep like a when you quit your quick your company

a when you quit your quick your company

a when you quit your quick your company and then slept on it came back the next

and then slept on it came back the next

and then slept on it came back the next day same with your tagline now you know

day same with your tagline now you know

day same with your tagline now you know it’s Qi you know you can get a lot of

it’s Qi you know you can get a lot of

it’s Qi you know you can get a lot of ideas from sleeping um I like to sleep

ideas from sleeping um I like to sleep

ideas from sleeping um I like to sleep on it I’m not uh I don’t think I’m

on it I’m not uh I don’t think I’m

on it I’m not uh I don’t think I’m self-aware enough and I’m not um I’m not

self-aware enough and I’m not um I’m not

self-aware enough and I’m not um I’m not a rash decision maker you know like I

a rash decision maker you know like I

a rash decision maker you know like I don’t make it to run on the spot unless

don’t make it to run on the spot unless

don’t make it to run on the spot unless I’ve thought about it I’m a terrible

I’ve thought about it I’m a terrible

I’ve thought about it I’m a terrible arguer I’m a terrible fighter because I

arguer I’m a terrible fighter because I

arguer I’m a terrible fighter because I can’t think quickly enough I got to

can’t think quickly enough I got to

can’t think quickly enough I got to think about what I say and it’s terrible

think about what I say and it’s terrible

think about what I say and it’s terrible for fights right so so you know it took

for fights right so so you know it took

for fights right so so you know it took me a while to come down to my one word I

me a while to come down to my one word I

me a while to come down to my one word I believe some people to get it quick like

believe some people to get it quick like

believe some people to get it quick like yeah that’s me this is my word you know

yeah that’s me this is my word you know

yeah that’s me this is my word you know they pick it that you have certainty and

they pick it that you have certainty and

they pick it that you have certainty and for me it took a while to get to it um

for me it took a while to get to it um

for me it took a while to get to it um but but I sound a sound I think it

but but I sound a sound I think it

but but I sound a sound I think it sounds like you’ve always had it like

sounds like you’ve always had it like

sounds like you’ve always had it like you said when you were kids you didn’t

you said when you were kids you didn’t

you said when you were kids you didn’t do so well at school until the moment

do so well at school until the moment

do so well at school until the moment where you believe that you could become

where you believe that you could become

where you believe that you could become something better even more so than your

something better even more so than your

something better even more so than your parents believed you know so sounds like

parents believed you know so sounds like

parents believed you know so sounds like it’s always been there yeah and I

it’s always been there yeah and I

it’s always been there yeah and I believe everybody has one word that

believe everybody has one word that

believe everybody has one word that defines for the art has always been a

defines for the art has always been a

defines for the art has always been a part of you always will be a part

part of you always will be a part

part of you always will be a part of you and when you figure out what not

of you and when you figure out what not

of you and when you figure out what not easier to live your life on purpose

easier to live your life on purpose

easier to live your life on purpose instead of just being reactionary and

instead of just being reactionary and

instead of just being reactionary and make decisions so much easier um and so

make decisions so much easier um and so

make decisions so much easier um and so yes it’s always in a part my favorite

yes it’s always in a part my favorite

yes it’s always in a part my favorite movie is Seabiscuit have you seen

movie is Seabiscuit have you seen

movie is Seabiscuit have you seen Seabiscuit but it’s written O’Shea now

Seabiscuit but it’s written O’Shea now

Seabiscuit but it’s written O’Shea now knows about us put a war is it like

knows about us put a war is it like

knows about us put a war is it like everybody give up on and you know and

everybody give up on and you know and

everybody give up on and you know and then ends up winning all these races

then ends up winning all these races

then ends up winning all these races everything and it’s a pretty no it’s a

everything and it’s a pretty no it’s a

everything and it’s a pretty no it’s a cheesy movie in whatever I’ve seen a

cheesy movie in whatever I’ve seen a

cheesy movie in whatever I’ve seen a movie like 20 times or something I still

movie like 20 times or something I still

movie like 20 times or something I still love it but it’s all about belief look

love it but it’s all about belief look

love it but it’s all about belief look that’s what it’s all about the songs i

that’s what it’s all about the songs i

that’s what it’s all about the songs i listen to you’ll influence my parent

listen to you’ll influence my parent

listen to you’ll influence my parent everything in my everything that I’d

everything in my everything that I’d

everything in my everything that I’d love in life like what attracts you to

love in life like what attracts you to

love in life like what attracts you to the friends that I have it’s all about

the friends that I have it’s all about

the friends that I have it’s all about believe in some contacts and so now that

believe in some contacts and so now that

believe in some contacts and so now that I have that understanding I can make

I have that understanding I can make

I have that understanding I can make decisions a lot more easily and stay

decisions a lot more easily and stay

decisions a lot more easily and stay motivated and stay away from things that

motivated and stay away from things that

motivated and stay away from things that you know may seem like an opportunity

you know may seem like an opportunity

you know may seem like an opportunity but don’t quite thick with what I you

but don’t quite thick with what I you

but don’t quite thick with what I you know really staying for just makes

know really staying for just makes

know really staying for just makes everything so much easier so um

everything so much easier so um

everything so much easier so um obviously we’ve touched on this with

obviously we’ve touched on this with

obviously we’ve touched on this with belief but you know you work with a

belief but you know you work with a

belief but you know you work with a profile like tons of entrepreneurs

profile like tons of entrepreneurs

profile like tons of entrepreneurs business people sales people what you

business people sales people what you

business people sales people what you think makes a really great one um I

think makes a really great one um I

think makes a really great one um I think maybe this is cheesy but I just

think maybe this is cheesy but I just

think maybe this is cheesy but I just think authenticity I think I’m not a

think authenticity I think I’m not a

think authenticity I think I’m not a huge fan obviously of most salespeople

huge fan obviously of most salespeople

huge fan obviously of most salespeople um I think a lot of times and

um I think a lot of times and

um I think a lot of times and entrepreneurs you have to be a

entrepreneurs you have to be a

entrepreneurs you have to be a salesperson to sell you your stuff right

salesperson to sell you your stuff right

salesperson to sell you your stuff right I don’t think too many times people just

I don’t think too many times people just

I don’t think too many times people just trying to sell something and they don’t

trying to sell something and they don’t

trying to sell something and they don’t they don’t even believe in what they’re

they don’t even believe in what they’re

they don’t even believe in what they’re selling like you’re just trying to make

selling like you’re just trying to make

selling like you’re just trying to make your quota and you don’t actually even

your quota and you don’t actually even

your quota and you don’t actually even use your product or love it or like

use your product or love it or like

use your product or love it or like that’s why so many businesses will fail

that’s why so many businesses will fail

that’s why so many businesses will fail is entrepreneurs get into it just trying

is entrepreneurs get into it just trying

is entrepreneurs get into it just trying to make a quick buck you see an

to make a quick buck you see an

to make a quick buck you see an opportunity and you go for it and and

opportunity and you go for it and and

opportunity and you go for it and and it’s always harder than you think it’s

it’s always harder than you think it’s

it’s always harder than you think it’s going to be in the business ends up

going to be in the business ends up

going to be in the business ends up feeling so you’ve got it you’ve got to

feeling so you’ve got it you’ve got to

feeling so you’ve got it you’ve got to absolutely love what you’re selling and

absolutely love what you’re selling and

absolutely love what you’re selling and have a story to talk about it with and

have a story to talk about it with and

have a story to talk about it with and you sharing how you use it and how your

you sharing how you use it and how your

you sharing how you use it and how your clients use it and and like telling it

clients use it and and like telling it

clients use it and and like telling it in a way that’s that makes you feel

in a way that’s that makes you feel

in a way that’s that makes you feel proud like you know you made this

proud like you know you made this

proud like you know you made this software tool and you made it because

software tool and you made it because

software tool and you made it because you had these problems now these

you had these problems now these

you had these problems now these customers are using it and they’re using

customers are using it and they’re using

customers are using it and they’re using to save lives and like that’s meaningful

to save lives and like that’s meaningful

to save lives and like that’s meaningful to you that’s going to be so much more

to you that’s going to be so much more

to you that’s going to be so much more effective than just selling off of a

effective than just selling off of a

effective than just selling off of a product sheet list and listen out the

product sheet list and listen out the

product sheet list and listen out the features and benefits so I’m also a big

features and benefits so I’m also a big

features and benefits so I’m also a big believer in what I call poor selling and

believer in what I call poor selling and

believer in what I call poor selling and I think it’s the next step of selling

I think it’s the next step of selling

I think it’s the next step of selling were when you first start selling

were when you first start selling

were when you first start selling something if you haven’t gone through

something if you haven’t gone through

something if you haven’t gone through any training or anything you should

any training or anything you should

any training or anything you should start selling the features right

start selling the features right

start selling the features right everybody’s selling features here’s what

everybody’s selling features here’s what

everybody’s selling features here’s what I software product can do whatever then

I software product can do whatever then

I software product can do whatever then somewhere along the lines going to put

somewhere along the lines going to put

somewhere along the lines going to put the benefits right this is like standard

the benefits right this is like standard

the benefits right this is like standard sales training grew and you’re selling

sales training grew and you’re selling

sales training grew and you’re selling the benefits but I think the level above

the benefits but I think the level above

the benefits but I think the level above that which should come first is your

that which should come first is your

that which should come first is your value you know people more than ever

value you know people more than ever

value you know people more than ever want to know what kind of company you

want to know what kind of company you

want to know what kind of company you are and what you stand for and and we

are and what you stand for and and we

are and what you stand for and and we attracted to the mission that you’re on

attracted to the mission that you’re on

attracted to the mission that you’re on and then we’ll buy anything that you

and then we’ll buy anything that you

and then we’ll buy anything that you come up with as long as it can help them

come up with as long as it can help them

come up with as long as it can help them in some way so yes the features are so

in some way so yes the features are so

in some way so yes the features are so important yes it benefits is so

important yes it benefits is so

important yes it benefits is so important but more important is who are

important but more important is who are

important but more important is who are you as a company or if you’re a

you as a company or if you’re a

you as a company or if you’re a solopreneur or you as a person what do

solopreneur or you as a person what do

solopreneur or you as a person what do you standing in two personalities from

you standing in two personalities from

you standing in two personalities from so the soul what’s the mission that

so the soul what’s the mission that

so the soul what’s the mission that you’re on right and that’s something

you’re on right and that’s something

you’re on right and that’s something that people will gravitate to and

that people will gravitate to and

that people will gravitate to and they’ll people will buy products because

they’ll people will buy products because

they’ll people will buy products because because they know that you’re on that

because they know that you’re on that

because they know that you’re on that mission there on that path with you so

mission there on that path with you so

mission there on that path with you so example is uh you know honest com if you

example is uh you know honest com if you

example is uh you know honest com if you guys if you know honest company they

guys if you know honest company they

guys if you know honest company they sell diapers and kids kids clothing and

sell diapers and kids kids clothing and

sell diapers and kids kids clothing and you know beauty products kind of stuff

you know beauty products kind of stuff

you know beauty products kind of stuff they want the world to be more honest

they want the world to be more honest

they want the world to be more honest place you know so everything you make

place you know so everything you make

place you know so everything you make they try to have all organic materials

they try to have all organic materials

they try to have all organic materials and they try to reduce their footprint

and they try to reduce their footprint

and they try to reduce their footprint on the world and ship locally and hire

on the world and ship locally and hire

on the world and ship locally and hire locally all this stuff and they’re

locally all this stuff and they’re

locally all this stuff and they’re living their values and so people people

living their values and so people people

living their values and so people people will go and buy from them because they

will go and buy from them because they

will go and buy from them because they believe in that mission as well and you

believe in that mission as well and you

believe in that mission as well and you don’t even have to think is this product

don’t even have to think is this product

don’t even have to think is this product organic or not because it’s coming from

organic or not because it’s coming from

organic or not because it’s coming from the honest company so you know what’s

the honest company so you know what’s

the honest company so you know what’s made with honest intentions and it went

made with honest intentions and it went

made with honest intentions and it went from nothing to you know 200 million in

from nothing to you know 200 million in

from nothing to you know 200 million in sales in three years and so people want

sales in three years and so people want

sales in three years and so people want to know first who you are what you stand

to know first who you are what you stand

to know first who you are what you stand for marketing

for marketing

for marketing much more about values and it ever has

much more about values and it ever has

much more about values and it ever has been and then you can get into if you

been and then you can get into if you

been and then you can get into if you get them to know you like you trust you

get them to know you like you trust you

get them to know you like you trust you then then they’re going to be much more

then then they’re going to be much more

then then they’re going to be much more than talking to you about what your

than talking to you about what your

than talking to you about what your parking services can do and then how

parking services can do and then how

parking services can do and then how they work sure so we’ve had quite a few

they work sure so we’ve had quite a few

they work sure so we’ve had quite a few interesting questions in let’s say we

interesting questions in let’s say we

interesting questions in let’s say we can solve a quick five four REE some of

can solve a quick five four REE some of

can solve a quick five four REE some of these quickly jam interested hear from

these quickly jam interested hear from

these quickly jam interested hear from someone called Dmitri asking what are

someone called Dmitri asking what are

someone called Dmitri asking what are there any funny or crazy moments during

there any funny or crazy moments during

there any funny or crazy moments during your sales career well sure ah sicculets

your sales career well sure ah sicculets

your sales career well sure ah sicculets brings Devon you know I remember when I

brings Devon you know I remember when I

brings Devon you know I remember when I first started selling my software I was

first started selling my software I was

first started selling my software I was super awkward super nervous no

super awkward super nervous no

super awkward super nervous no confidence I should get hung up on you

confidence I should get hung up on you

confidence I should get hung up on you know just beating me to the point where

know just beating me to the point where

know just beating me to the point where I didn’t want to sell anything I felt

I didn’t want to sell anything I felt

I didn’t want to sell anything I felt like man this is terrible i’m just

like man this is terrible i’m just

like man this is terrible i’m just getting rejection after rejection after

getting rejection after rejection after

getting rejection after rejection after rejection and I it was it was all in my

rejection and I it was it was all in my

rejection and I it was it was all in my head you know because I was a young guy

head you know because I was a young guy

head you know because I was a young guy I was out of there was like 20 years old

I was out of there was like 20 years old

I was out of there was like 20 years old I was selling to people three times my

I was selling to people three times my

I was selling to people three times my age you had PhDs who I had no science

age you had PhDs who I had no science

age you had PhDs who I had no science background is my worst subject in school

background is my worst subject in school

background is my worst subject in school and like now I’m trying to sell science

and like now I’m trying to sell science

and like now I’m trying to sell science software and I just felt I felt like I

software and I just felt I felt like I

software and I just felt I felt like I couldn’t do it and then something

couldn’t do it and then something

couldn’t do it and then something twigged where I realized that I think I

twigged where I realized that I think I

twigged where I realized that I think I was just looking at like the

was just looking at like the

was just looking at like the testimonials or something that people

testimonials or something that people

testimonials or something that people were using our software and they loved

were using our software and they loved

were using our software and they loved it so I realize that I could provide

it so I realize that I could provide

it so I realize that I could provide benefit to them like I can help them and

benefit to them like I can help them and

benefit to them like I can help them and when I went in with that approach or

when I went in with that approach or

when I went in with that approach or just a mindset shift and knowing that I

just a mindset shift and knowing that I

just a mindset shift and knowing that I had belief in my product and knowing

had belief in my product and knowing

had belief in my product and knowing that I can provide them with something

that I can provide them with something

that I can provide them with something that will really help them what they’re

that will really help them what they’re

that will really help them what they’re doing when they’re research I found that

doing when they’re research I found that

doing when they’re research I found that they were really need to talk to me like

they were really need to talk to me like

they were really need to talk to me like they didn’t care that I was 20 years old

they didn’t care that I was 20 years old

they didn’t care that I was 20 years old they didn’t carry didn’t have a PhD they

they didn’t carry didn’t have a PhD they

they didn’t carry didn’t have a PhD they didn’t care about any of this stuff all

didn’t care about any of this stuff all

didn’t care about any of this stuff all they cared about was can you help me and

they cared about was can you help me and

they cared about was can you help me and I could and once I went in with that

I could and once I went in with that

I could and once I went in with that approach I I started seeing a lot more

approach I I started seeing a lot more

approach I I started seeing a lot more results um and it’s taking me a while to

results um and it’s taking me a while to

results um and it’s taking me a while to kind of like beat that out of my system

kind of like beat that out of my system

kind of like beat that out of my system I don’t know where that came from like

I don’t know where that came from like

I don’t know where that came from like that limiting South belief but even now

that limiting South belief but even now

that limiting South belief but even now not now like today but

not now like today but

not now like today but my recent in my business now where I

my recent in my business now where I

my recent in my business now where I help entrepreneurs one of the first

help entrepreneurs one of the first

help entrepreneurs one of the first brains to reach out to me to try to do a

brains to reach out to me to try to do a

brains to reach out to me to try to do a deal I do a lot of work with brands like

deal I do a lot of work with brands like

deal I do a lot of work with brands like Dell and Intel and guys were trying to

Dell and Intel and guys were trying to

Dell and Intel and guys were trying to reach on kroners my first it was with

reach on kroners my first it was with

reach on kroners my first it was with Microsoft one of them and and I was so

Microsoft one of them and and I was so

Microsoft one of them and and I was so nervous and I thought like Microsoft

nervous and I thought like Microsoft

nervous and I thought like Microsoft doesn’t need me like it’s a huge how can

doesn’t need me like it’s a huge how can

doesn’t need me like it’s a huge how can I help Microsoft there Microsoft man you

I help Microsoft there Microsoft man you

I help Microsoft there Microsoft man you know and I thought I was gonna lose a

know and I thought I was gonna lose a

know and I thought I was gonna lose a deal I and I sucked in our first like

deal I and I sucked in our first like

deal I and I sucked in our first like exploratory calls and then I realized

exploratory calls and then I realized

exploratory calls and then I realized like real reason why there’s an interest

like real reason why there’s an interest

like real reason why there’s an interest in me and and I looked at what they were

in me and and I looked at what they were

in me and and I looked at what they were producing I felt like they could do so

producing I felt like they could do so

producing I felt like they could do so much better and I have an audience and I

much better and I have an audience and I

much better and I have an audience and I can really help them and when I really

can really help them and when I really

can really help them and when I really embraced and felt confident that I could

embraced and felt confident that I could

embraced and felt confident that I could help them let it start at the change

help them let it start at the change

help them let it start at the change then I started to get more deals and I

then I started to get more deals and I

then I started to get more deals and I started to be able to increase my

started to be able to increase my

started to be able to increase my budgets with them and so there was a lot

budgets with them and so there was a lot

budgets with them and so there was a lot of like that awkwardness and terrible I

of like that awkwardness and terrible I

of like that awkwardness and terrible I don’t know if that’s you know maybe not

don’t know if that’s you know maybe not

don’t know if that’s you know maybe not funny but I sucked as a salesperson I

funny but I sucked as a salesperson I

funny but I sucked as a salesperson I sucked badly until I had the confidence

sucked badly until I had the confidence

sucked badly until I had the confidence knowing that I could actually provide

knowing that I could actually provide

knowing that I could actually provide not like an arrogance like we’re the

not like an arrogance like we’re the

not like an arrogance like we’re the best blah blah blah but like what I’m

best blah blah blah but like what I’m

best blah blah blah but like what I’m selling can actually help you and just

selling can actually help you and just

selling can actually help you and just talk about that they didn’t care about

talk about that they didn’t care about

talk about that they didn’t care about my background or anything else and

my background or anything else and

my background or anything else and they’re willing have a discussion sure

they’re willing have a discussion sure

they’re willing have a discussion sure all right and then we’ll just keep

all right and then we’ll just keep

all right and then we’ll just keep working down these breaks of

working down these breaks of

working down these breaks of international opinion on best practices

international opinion on best practices

international opinion on best practices for generating hyper own digital product

for generating hyper own digital product

for generating hyper own digital product launch if you’ve got anything particular

launch if you’ve got anything particular

launch if you’ve got anything particular in mind ah my best advice would be to

in mind ah my best advice would be to

in mind ah my best advice would be to start engaging with influencers a buddy

start engaging with influencers a buddy

start engaging with influencers a buddy who’s an expert and has an audience in

who’s an expert and has an audience in

who’s an expert and has an audience in your industry I don’t know what kind of

your industry I don’t know what kind of

your industry I don’t know what kind of digital product you have but look at who

digital product you have but look at who

digital product you have but look at who all the experts are and reach out to

all the experts are and reach out to

all the experts are and reach out to them with a genuine message saying why

them with a genuine message saying why

them with a genuine message saying why you like them why you should into them

you like them why you should into them

you like them why you should into them and that you have a product that you

and that you have a product that you

and that you have a product that you think might help so for example I work

think might help so for example I work

think might help so for example I work with entrepreneurs right I have a big

with entrepreneurs right I have a big

with entrepreneurs right I have a big audience of entrepreneurs most of you

audience of entrepreneurs most of you

audience of entrepreneurs most of you guys watching now charity of your own

guys watching now charity of your own

guys watching now charity of your own business you know if you’re trying to

business you know if you’re trying to

business you know if you’re trying to launch a makeup product yes i have a

launch a makeup product yes i have a

launch a makeup product yes i have a huge audience but i can’t help you right

huge audience but i can’t help you right

huge audience but i can’t help you right like that’s not i’m not a consumer

like that’s not i’m not a consumer

like that’s not i’m not a consumer packaged goods channel but if you have a

packaged goods channel but if you have a

packaged goods channel but if you have a product that helps entrepreneurs I could

product that helps entrepreneurs I could

product that helps entrepreneurs I could help you sell it in a

help you sell it in a

help you sell it in a I’m genuinely interested like I want to

I’m genuinely interested like I want to

I’m genuinely interested like I want to know personally what is out there noon

know personally what is out there noon

know personally what is out there noon with us for entrepreneurs and so you

with us for entrepreneurs and so you

with us for entrepreneurs and so you know if you approach me with not a pitch

know if you approach me with not a pitch

know if you approach me with not a pitch but telling me you know engage with some

but telling me you know engage with some

but telling me you know engage with some of my stuff tell me what you like about

of my stuff tell me what you like about

of my stuff tell me what you like about it what could be improved and what

it what could be improved and what

it what could be improved and what you’re working on and let me feel your

you’re working on and let me feel your

you’re working on and let me feel your passion for entrepreneurs with me and

passion for entrepreneurs with me and

passion for entrepreneurs with me and that that should be like a genuine

that that should be like a genuine

that that should be like a genuine authentic process because you’re

authentic process because you’re

authentic process because you’re creating a product out of love and not

creating a product out of love and not

creating a product out of love and not just to seize an opportunity um that’s

just to seize an opportunity um that’s

just to seize an opportunity um that’s gonna be your best bet and find you know

gonna be your best bet and find you know

gonna be your best bet and find you know the top top 25 top 30 people who are

the top top 25 top 30 people who are

the top top 25 top 30 people who are influencers in your market and and reach

influencers in your market and and reach

influencers in your market and and reach out to them those guys will do all the

out to them those guys will do all the

out to them those guys will do all the selling for you you don’t have to worry

selling for you you don’t have to worry

selling for you you don’t have to worry about picking up the phone and trying to

about picking up the phone and trying to

about picking up the phone and trying to get these guys one by one by one and

get these guys one by one by one and

get these guys one by one by one and then we’ll offs best way of a sales

then we’ll offs best way of a sales

then we’ll offs best way of a sales brought I’m guessing one of the answers

brought I’m guessing one of the answers

brought I’m guessing one of the answers is that massive word painted behind you

is that massive word painted behind you

is that massive word painted behind you anything else yeah um you know this

anything else yeah um you know this

anything else yeah um you know this happens in the sales rep but it also is

happens in the sales rep but it also is

happens in the sales rep but it also is also why you’ll have lots of ruts you

also why you’ll have lots of ruts you

also why you’ll have lots of ruts you know as such as ice happen to everyone

know as such as ice happen to everyone

know as such as ice happen to everyone the car under the blue everyone calm

the car under the blue everyone calm

the car under the blue everyone calm down um two things that I find helpful

down um two things that I find helpful

down um two things that I find helpful one is on this may seem counterintuitive

one is on this may seem counterintuitive

one is on this may seem counterintuitive do something else uh have a hobby have

do something else uh have a hobby have

do something else uh have a hobby have something where you feel like you’re

something where you feel like you’re

something where you feel like you’re getting better and you’re learning um

getting better and you’re learning um

getting better and you’re learning um one of the you know one of the biggest

one of the you know one of the biggest

one of the you know one of the biggest challenges are people when you tie so

challenges are people when you tie so

challenges are people when you tie so much to your career to your business and

much to your career to your business and

much to your career to your business and entrepreneurs we’re going to go all in

entrepreneurs we’re going to go all in

entrepreneurs we’re going to go all in them or companies is that when you stop

them or companies is that when you stop

them or companies is that when you stop when you hit a rut your life is over

when you hit a rut your life is over

when you hit a rut your life is over it’s like everything’s terrible your

it’s like everything’s terrible your

it’s like everything’s terrible your your deep down and you’re not growing in

your deep down and you’re not growing in

your deep down and you’re not growing in them and when you stop learning you stop

them and when you stop learning you stop

them and when you stop learning you stop growing it really can take a pounding on

growing it really can take a pounding on

growing it really can take a pounding on your self-confidence where I found that

your self-confidence where I found that

your self-confidence where I found that I always have some other hobby that i’m

I always have some other hobby that i’m

I always have some other hobby that i’m working on where there’s djing whether

working on where there’s djing whether

working on where there’s djing whether it’s salsa dancing whether it’s

it’s salsa dancing whether it’s

it’s salsa dancing whether it’s snowboarding and I feel like I can get

snowboarding and I feel like I can get

snowboarding and I feel like I can get better at those right I could get better

better at those right I could get better

better at those right I could get better at practicing my salsa and I’ll learn

at practicing my salsa and I’ll learn

at practicing my salsa and I’ll learn new moves in class I was gonna mention

new moves in class I was gonna mention

new moves in class I was gonna mention I’m gonna mention it because you seem

I’m gonna mention it because you seem

I’m gonna mention it because you seem obviously you know I keep yourself busy

obviously you know I keep yourself busy

obviously you know I keep yourself busy but you seem quite quite calm you know

but you seem quite quite calm you know

but you seem quite quite calm you know not you know like you’ll see clear your

not you know like you’ll see clear your

not you know like you’ll see clear your head every now and then not yet yeah

head every now and then not yet yeah

head every now and then not yet yeah it’s so learning those things when I

it’s so learning those things when I

it’s so learning those things when I feel like I businesses stock and I go

feel like I businesses stock and I go

feel like I businesses stock and I go out and I learn a new salsa pattern I

out and I learn a new salsa pattern I

out and I learn a new salsa pattern I feel like I’m growing again I

feel like I’m growing again I

feel like I’m growing again I bring that back to my business like I

bring that back to my business like I

bring that back to my business like I have new energy to take to my business

have new energy to take to my business

have new energy to take to my business right so sometimes not just go deeper in

right so sometimes not just go deeper in

right so sometimes not just go deeper in and just keep trying harder and keep

and just keep trying harder and keep

and just keep trying harder and keep doing more if you feel like you’re not

doing more if you feel like you’re not

doing more if you feel like you’re not learning or groin that’s gonna suck all

learning or groin that’s gonna suck all

learning or groin that’s gonna suck all your confidence um sure so that was

your confidence um sure so that was

your confidence um sure so that was that’s like the first point is just try

that’s like the first point is just try

that’s like the first point is just try doing something else um and then the

doing something else um and then the

doing something else um and then the second point is I would try to think of

second point is I would try to think of

second point is I would try to think of ways to do you better there’s a lot of

ways to do you better there’s a lot of

ways to do you better there’s a lot of ways to do sales and markets a lot of

ways to do sales and markets a lot of

ways to do sales and markets a lot of different options you know i’m sure by

different options you know i’m sure by

different options you know i’m sure by listening to the sales superstar series

listening to the sales superstar series

listening to the sales superstar series you know i have advice you’re going to

you know i have advice you’re going to

you know i have advice you’re going to listen to advice from lots of other

listen to advice from lots of other

listen to advice from lots of other people as well not not all those gonna

people as well not not all those gonna

people as well not not all those gonna work for you right like they could be

work for you right like they could be

work for you right like they could be fine I’ve grown to a different but you

fine I’ve grown to a different but you

fine I’ve grown to a different but you know yeah and everyone said signed up

know yeah and everyone said signed up

know yeah and everyone said signed up and it’s clear that it works but it may

and it’s clear that it works but it may

and it’s clear that it works but it may not work for you as you’ve gotta do you

not work for you as you’ve gotta do you

not work for you as you’ve gotta do you best and so for me as example I found my

best and so for me as example I found my

best and so for me as example I found my home on youtube like I love you too uh

home on youtube like I love you too uh

home on youtube like I love you too uh it works for me of Who I am youtube may

it works for me of Who I am youtube may

it works for me of Who I am youtube may not work for you and that’s cool but I

not work for you and that’s cool but I

not work for you and that’s cool but I go all in on YouTube and it’s a lot

go all in on YouTube and it’s a lot

go all in on YouTube and it’s a lot easier for me to see growth and get out

easier for me to see growth and get out

easier for me to see growth and get out of ruts and get momentum going because

of ruts and get momentum going because

of ruts and get momentum going because I’m doing something that I love and

I’m doing something that I love and

I’m doing something that I love and enjoy or if you forced me to cold call

enjoy or if you forced me to cold call

enjoy or if you forced me to cold call or to network like I hate networking

or to network like I hate networking

or to network like I hate networking event I’m a sucky networker I suck at

event I’m a sucky networker I suck at

event I’m a sucky networker I suck at networking not the guy who’s your plane

networking not the guy who’s your plane

networking not the guy who’s your plane like hey I’m Evan Carmichael who are you

like hey I’m Evan Carmichael who are you

like hey I’m Evan Carmichael who are you you know I’m the guy like I’m the

you know I’m the guy like I’m the

you know I’m the guy like I’m the wallflower at the back of the room and

wallflower at the back of the room and

wallflower at the back of the room and so if my business needed me to a dummy

so if my business needed me to a dummy

so if my business needed me to a dummy not come across from this from how I am

not come across from this from how I am

not come across from this from how I am kind of on camera but but for my

kind of on camera but but for my

kind of on camera but but for my business be successful that relied on me

business be successful that relied on me

business be successful that relied on me being a great networker it wouldn’t it

being a great networker it wouldn’t it

being a great networker it wouldn’t it would fail I would I would be out of

would fail I would I would be out of

would fail I would I would be out of business so i had to find another way to

business so i had to find another way to

business so i had to find another way to stain and for me that’s speaking so I’ll

stain and for me that’s speaking so I’ll

stain and for me that’s speaking so I’ll speed at event and then get a whole

speed at event and then get a whole

speed at event and then get a whole bunch of people afterwards coming up to

bunch of people afterwards coming up to

bunch of people afterwards coming up to me and asking hey I’d love to hire you

me and asking hey I’d love to hire you

me and asking hey I’d love to hire you want to work with you here are some

want to work with you here are some

want to work with you here are some questions I have whatever and so I built

questions I have whatever and so I built

questions I have whatever and so I built a different model and so you’ve got to

a different model and so you’ve got to

a different model and so you’ve got to find the path that works for you and if

find the path that works for you and if

find the path that works for you and if you’re just pounding away on something

you’re just pounding away on something

you’re just pounding away on something that you hate doing you know you will

that you hate doing you know you will

that you hate doing you know you will not get great results doing things that

not get great results doing things that

not get great results doing things that you hate it’s not going to happen so

you hate it’s not going to happen so

you hate it’s not going to happen so you’ve got to find something that that

you’ve got to find something that that

you’ve got to find something that that you love that you can go all in on and

you love that you can go all in on and

you love that you can go all in on and and put blinders on like

and put blinders on like

and put blinders on like or the advice to everybody else say hey

or the advice to everybody else say hey

or the advice to everybody else say hey why don’t you try this or when you try

why don’t you try this or when you try

why don’t you try this or when you try that find what works for you and just go

that find what works for you and just go

that find what works for you and just go all in on it um I’m go good catch what

all in on it um I’m go good catch what

all in on it um I’m go good catch what to do when you can’t answer a customer’s

to do when you can’t answer a customer’s

to do when you can’t answer a customer’s question be honest uh you know the worst

question be honest uh you know the worst

question be honest uh you know the worst thing you can do is lie about it though

thing you can do is lie about it though

thing you can do is lie about it though now people can see right people can

now people can see right people can

now people can see right people can totally see through that I think our BS

totally see through that I think our BS

totally see through that I think our BS filters have never been higher and

filters have never been higher and

filters have never been higher and that’s why a lot of people have this

that’s why a lot of people have this

that’s why a lot of people have this stigma against salespeople because a lot

stigma against salespeople because a lot

stigma against salespeople because a lot of the sales people will just the lie

of the sales people will just the lie

of the sales people will just the lie they’ll throw BS answers out there won’t

they’ll throw BS answers out there won’t

they’ll throw BS answers out there won’t be honest don’t be Jimmy thinking that

be honest don’t be Jimmy thinking that

be honest don’t be Jimmy thinking that like I can’t I can’t appear weak I can’t

like I can’t I can’t appear weak I can’t

like I can’t I can’t appear weak I can’t appear to not have an answer we’re

appear to not have an answer we’re

appear to not have an answer we’re really that rather that really builds a

really that rather that really builds a

really that rather that really builds a trust in the relationship so if you

trust in the relationship so if you

trust in the relationship so if you don’t know the answer tell them you

don’t know the answer tell them you

don’t know the answer tell them you don’t know the answer and then go find

don’t know the answer and then go find

don’t know the answer and then go find the answer right like I honestly don’t

the answer right like I honestly don’t

the answer right like I honestly don’t know but I’m going to find out for you

know but I’m going to find out for you

know but I’m going to find out for you today and whatever call you have to make

today and whatever call you have to make

today and whatever call you have to make if it’s to your you know tech team or to

if it’s to your you know tech team or to

if it’s to your you know tech team or to somebody outside the industry whatever

somebody outside the industry whatever

somebody outside the industry whatever it is you go find an answer as soon as

it is you go find an answer as soon as

it is you go find an answer as soon as possible and that builds so much

possible and that builds so much

possible and that builds so much credibility and Trust with the client

credibility and Trust with the client

credibility and Trust with the client that yeah but they’ll believe everything

that yeah but they’ll believe everything

that yeah but they’ll believe everything you’re seeing because you are upfront

you’re seeing because you are upfront

you’re seeing because you are upfront and honest like that little weakness is

and honest like that little weakness is

and honest like that little weakness is your strength because it builds that

your strength because it builds that

your strength because it builds that trust and credibility and you’re much

trust and credibility and you’re much

trust and credibility and you’re much more likely to get the order so you turn

more likely to get the order so you turn

more likely to get the order so you turn it into a positive it is a positive like

it into a positive it is a positive like

it into a positive it is a positive like that vulnerability is a positive it is

that vulnerability is a positive it is

that vulnerability is a positive it is still treated as a weakness that’s good

still treated as a weakness that’s good

still treated as a weakness that’s good and then got one last question for

and then got one last question for

and then got one last question for Marcus do you think that the concept or

Marcus do you think that the concept or

Marcus do you think that the concept or main message behind a business for

main message behind a business for

main message behind a business for company is an important must have the

company is an important must have the

company is an important must have the gory touched on this a bit would be a

gory touched on this a bit would be a

gory touched on this a bit would be a yeah yeah I mean that that’s what course

yeah yeah I mean that that’s what course

yeah yeah I mean that that’s what course selling is all about again exactly who

selling is all about again exactly who

selling is all about again exactly who you are what you’re all about what you

you are what you’re all about what you

you are what you’re all about what you stand for why you’re here more than what

stand for why you’re here more than what

stand for why you’re here more than what it is that you’re selling and I think

it is that you’re selling and I think

it is that you’re selling and I think it’s only getting more more important

it’s only getting more more important

it’s only getting more more important because you know with with the internet

because you know with with the internet

because you know with with the internet and online businesses it’s really

and online businesses it’s really

and online businesses it’s really democratizing entrepreneurship and

democratizing entrepreneurship and

democratizing entrepreneurship and democratizing businesses I’m no longer

democratizing businesses I’m no longer

democratizing businesses I’m no longer forced to buy from you because there’s a

forced to buy from you because there’s a

forced to buy from you because there’s a thousand other options that I can go to

thousand other options that I can go to

thousand other options that I can go to what’s going to make me buy from you is

what’s going to make me buy from you is

what’s going to make me buy from you is you and

you and

you and your personality and what you stand for

your personality and what you stand for

your personality and what you stand for and the values that you have I’m looking

and the values that you have I’m looking

and the values that you have I’m looking for people who believe in the same thing

for people who believe in the same thing

for people who believe in the same thing that I do and then it’s knowing that hey

that I do and then it’s knowing that hey

that I do and then it’s knowing that hey I don’t want to target everybody I’m

I don’t want to target everybody I’m

I don’t want to target everybody I’m targeting the slut Google believe in the

targeting the slut Google believe in the

targeting the slut Google believe in the same thing that I do and then those

same thing that I do and then those

same thing that I do and then those people become super loyal to you like

people become super loyal to you like

people become super loyal to you like they love you they won’t go anywhere

they love you they won’t go anywhere

they love you they won’t go anywhere else until you you know lose that trust

else until you you know lose that trust

else until you you know lose that trust with them for whatever reason and

with them for whatever reason and

with them for whatever reason and they’ll spread the message they’ll help

they’ll spread the message they’ll help

they’ll spread the message they’ll help people learn about what you’re up to

people learn about what you’re up to

people learn about what you’re up to when i switch to believe before I had a

when i switch to believe before I had a

when i switch to believe before I had a website i had a website like tons of

website i had a website like tons of

website i had a website like tons of other people have a website at a youtube

other people have a website at a youtube

other people have a website at a youtube channel of tons of other people did and

channel of tons of other people did and

channel of tons of other people did and i had videos and content for

i had videos and content for

i had videos and content for entrepreneurs like tons of other people

entrepreneurs like tons of other people

entrepreneurs like tons of other people do but when i switch to believe that’s

do but when i switch to believe that’s

do but when i switch to believe that’s when everything started just exploding

when everything started just exploding

when everything started just exploding right now now you’ve got a message yeah

right now now you’ve got a message yeah

right now now you’ve got a message yeah i always had a message i just wasn’t

i always had a message i just wasn’t

i always had a message i just wasn’t articulate about it right and so should

articulate about it right and so should

articulate about it right and so should be on Marcos and everybody else

be on Marcos and everybody else

be on Marcos and everybody else listening you guys all have something in

listening you guys all have something in

listening you guys all have something in you that you firmly believe in ah that’s

you that you firmly believe in ah that’s

you that you firmly believe in ah that’s what you want to put front that’s what

what you want to put front that’s what

what you want to put front that’s what you want to lead with and what’s gonna

you want to lead with and what’s gonna

you want to lead with and what’s gonna happen is some people will see that and

happen is some people will see that and

happen is some people will see that and be like ah you know that’s that’s two

be like ah you know that’s that’s two

be like ah you know that’s that’s two people see believe that’s stupid that’s

people see believe that’s stupid that’s

people see believe that’s stupid that’s a that’s a you know really stupid

a that’s a you know really stupid

a that’s a you know really stupid message and that’s great like I don’t

message and that’s great like I don’t

message and that’s great like I don’t want you because we’re probably going to

want you because we’re probably going to

want you because we’re probably going to have a terrible working relationship

have a terrible working relationship

have a terrible working relationship together when I’m hiring people i talk

together when I’m hiring people i talk

together when I’m hiring people i talk about believe right up front and some

about believe right up front and some

about believe right up front and some people hate that it’s stupid fantastic

people hate that it’s stupid fantastic

people hate that it’s stupid fantastic like I do not want you working for me

like I do not want you working for me

like I do not want you working for me it’s not going to work out and then

it’s not going to work out and then

it’s not going to work out and then other people love it and say wow that’s

other people love it and say wow that’s

other people love it and say wow that’s awesome and the issue is those people

awesome and the issue is those people

awesome and the issue is those people before may not have ever picked your

before may not have ever picked your

before may not have ever picked your company like they may be comparing you

company like they may be comparing you

company like they may be comparing you to three other competitors of you and

to three other competitors of you and

to three other competitors of you and they may go with somebody else because

they may go with somebody else because

they may go with somebody else because you didn’t do a good enough job sharing

you didn’t do a good enough job sharing

you didn’t do a good enough job sharing what your values are but by then no

what your values are but by then no

what your values are but by then no doubt you’re like you’re the default

doubt you’re like you’re the default

doubt you’re like you’re the default personality this your business to lose

personality this your business to lose

personality this your business to lose and it’s shrinking your market but it’s

and it’s shrinking your market but it’s

and it’s shrinking your market but it’s going after a highly targeted group of

going after a highly targeted group of

going after a highly targeted group of people who are now going to self-select

people who are now going to self-select

people who are now going to self-select and pick you over other them good answer

and pick you over other them good answer

and pick you over other them good answer so I’ve just to wrap up really because

so I’ve just to wrap up really because

so I’ve just to wrap up really because we’ve reached the end of our slot but

we’ve reached the end of our slot but

we’ve reached the end of our slot but I’ve got one more question obviously

I’ve got one more question obviously

I’ve got one more question obviously we’ve covered a lot in this in this talk

we’ve covered a lot in this in this talk

we’ve covered a lot in this in this talk now it’s brilliant but if there’s like

now it’s brilliant but if there’s like

now it’s brilliant but if there’s like sort of one key thing which you’d want

sort of one key thing which you’d want

sort of one key thing which you’d want be

be

be watching this to take away what would it

watching this to take away what would it

watching this to take away what would it be like what should they be doing right

be like what should they be doing right

be like what should they be doing right now ah biggest advice I guess is maybe

now ah biggest advice I guess is maybe

now ah biggest advice I guess is maybe the cheesiest of all and that’s follow

the cheesiest of all and that’s follow

the cheesiest of all and that’s follow your passion you know anything that you

your passion you know anything that you

your passion you know anything that you are to feeling like doing I always

are to feeling like doing I always

are to feeling like doing I always believe you have to make big decisions

believe you have to make big decisions

believe you have to make big decisions with your heart and not your head and

with your heart and not your head and

with your heart and not your head and most people do the opposite you think

most people do the opposite you think

most people do the opposite you think about the pros and cons and you make up

about the pros and cons and you make up

about the pros and cons and you make up lists and you think what’s logical um

lists and you think what’s logical um

lists and you think what’s logical um where you don’t want to do that you want

where you don’t want to do that you want

where you don’t want to do that you want to follow your flow do what get too

to follow your flow do what get too

to follow your flow do what get too excited and it’ll take you on a path

excited and it’ll take you on a path

excited and it’ll take you on a path that is scary and unknown and not

that is scary and unknown and not

that is scary and unknown and not quantifiable and people won’t believe in

quantifiable and people won’t believe in

quantifiable and people won’t believe in you and doesn’t make any sense but

you and doesn’t make any sense but

you and doesn’t make any sense but that’s where you’re going to excel you

that’s where you’re going to excel you

that’s where you’re going to excel you know that’s where you’re going to show

know that’s where you’re going to show

know that’s where you’re going to show you’re going to have some failure but

you’re going to have some failure but

you’re going to have some failure but that’s where you’re going to really be

that’s where you’re going to really be

that’s where you’re going to really be able to skyrocket and if you just follow

able to skyrocket and if you just follow

able to skyrocket and if you just follow the you know the safe path or you know

the you know the safe path or you know

the you know the safe path or you know the path that makes sense logically then

the path that makes sense logically then

the path that makes sense logically then at the end of the day you’re going to be

at the end of the day you’re going to be

at the end of the day you’re going to be living other people’s version of your

living other people’s version of your

living other people’s version of your life instead of your own version of your

life instead of your own version of your

life instead of your own version of your life yeah yes I’ll excite us about

life yeah yes I’ll excite us about

life yeah yes I’ll excite us about everything I was gonna cover with these

everything I was gonna cover with these

everything I was gonna cover with these these profile pieces so I think we’ve

these profile pieces so I think we’ve

these profile pieces so I think we’ve got we’ve got a good idea of who you are

got we’ve got a good idea of who you are

got we’ve got a good idea of who you are it’s been brilliant so yeah I really

it’s been brilliant so yeah I really

it’s been brilliant so yeah I really appreciate you taking the time to speak

appreciate you taking the time to speak

appreciate you taking the time to speak to me cool and anything or people

to me cool and anything or people

to me cool and anything or people watching who are in front of my audience

watching who are in front of my audience

watching who are in front of my audience to to see this when it goes live and for

to to see this when it goes live and for

to to see this when it goes live and for your other pieces what’s the best way to

your other pieces what’s the best way to

your other pieces what’s the best way to find you yep so um if you want to find

find you yep so um if you want to find

find you yep so um if you want to find out more about us like our sales

out more about us like our sales

out more about us like our sales training or the salespeople we’ve

training or the salespeople we’ve

training or the salespeople we’ve profiled just head over to sales

profiled just head over to sales

profiled just head over to sales superstars net that’s plural and then

superstars net that’s plural and then

superstars net that’s plural and then then you can find our sales blog and

then you can find our sales blog and

then you can find our sales blog and everything about us and links to our

everything about us and links to our

everything about us and links to our social media accounts and that’s really

social media accounts and that’s really

social media accounts and that’s really the best way to find us at starhub so

the best way to find us at starhub so

the best way to find us at starhub so yeah we’ve got our new profiles they’re

yeah we’ve got our new profiles they’re

yeah we’ve got our new profiles they’re usually written this is the first video

usually written this is the first video

usually written this is the first video one but the rest written so far they’re

one but the rest written so far they’re

one but the rest written so far they’re coming out every Tuesday and Thursday at

coming out every Tuesday and Thursday at

coming out every Tuesday and Thursday at the moment so yeah we’ve got four up at

the moment so yeah we’ve got four up at

the moment so yeah we’ve got four up at the moment you give you more be plenty

the moment you give you more be plenty

the moment you give you more be plenty more on the way um yeah definitely i

more on the way um yeah definitely i

more on the way um yeah definitely i really enjoyed this actually it’s a it’s

really enjoyed this actually it’s a it’s

really enjoyed this actually it’s a it’s been a new experience cool so i put

been a new experience cool so i put

been a new experience cool so i put Donnie to your your other websites i’m

Donnie to your your other websites i’m

Donnie to your your other websites i’m going to update the description for

going to update the description for

going to update the description for really watching to go to sales

really watching to go to sales

really watching to go to sales superstars net

superstars net

superstars net awesome well Anthony great meeting you

awesome well Anthony great meeting you

awesome well Anthony great meeting you let me know in the link goes live and uh

let me know in the link goes live and uh

let me know in the link goes live and uh buddy out there believe nation will see

buddy out there believe nation will see

buddy out there believe nation will see you soon Christ Vegas you havin