hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s video I’m going to answer question from
video I’m going to answer question from
video I’m going to answer question from when my readers Jed it was a forum
when my readers Jed it was a forum
when my readers Jed it was a forum member who wrote in asking me to review
member who wrote in asking me to review
member who wrote in asking me to review his business concept and instead of
his business concept and instead of
his business concept and instead of creating the video with my face on it I
creating the video with my face on it I
creating the video with my face on it I thought it’d be easier if I did this
thought it’d be easier if I did this
thought it’d be easier if I did this quick screen capture so we can look at
quick screen capture so we can look at
quick screen capture so we can look at the PowerPoint together and break down
the PowerPoint together and break down
the PowerPoint together and break down the concept so he wrote in here hi Evan
the concept so he wrote in here hi Evan
the concept so he wrote in here hi Evan thanks to your feedback invariance
thanks to your feedback invariance
thanks to your feedback invariance here’s my prototype let me know what you
here’s my prototype let me know what you
here’s my prototype let me know what you think what you like what you don’t like
think what you like what you don’t like
think what you like what you don’t like more importantly would you use this so
more importantly would you use this so
more importantly would you use this so let me load up his presentation here so
let me load up his presentation here so
let me load up his presentation here so the company’s called focalized and what
the company’s called focalized and what
the company’s called focalized and what it allows you to do is find
it allows you to do is find
it allows you to do is find professionals in your area so if I’m in
professionals in your area so if I’m in
professionals in your area so if I’m in Canada and I’m looking for an accountant
Canada and I’m looking for an accountant
Canada and I’m looking for an accountant I can find one you know in my city of
I can find one you know in my city of
I can find one you know in my city of toronto and basically eyes you to put in
toronto and basically eyes you to put in
toronto and basically eyes you to put in different criteria so country area how
different criteria so country area how
different criteria so country area how many years of experience that person has
many years of experience that person has
many years of experience that person has what language I want them to speak what
what language I want them to speak what
what language I want them to speak what areas of practice what industry focus
areas of practice what industry focus
areas of practice what industry focus they have certifications the size of the
they have certifications the size of the
they have certifications the size of the clients that they work with and then you
clients that they work with and then you
clients that they work with and then you search and basically we’ll come back is
search and basically we’ll come back is
search and basically we’ll come back is different people who have you know
different people who have you know
different people who have you know different sets of experience different
different sets of experience different
different sets of experience different names and you know gives you those
names and you know gives you those
names and you know gives you those search results and then I can click in
search results and then I can click in
search results and then I can click in on each one and see their profile and I
on each one and see their profile and I
on each one and see their profile and I guess end up contacting them if I want
guess end up contacting them if I want
guess end up contacting them if I want so my thoughts on the surface it looks
so my thoughts on the surface it looks
so my thoughts on the surface it looks very interesting you know it solves a
very interesting you know it solves a
very interesting you know it solves a need finding the right professionals if
need finding the right professionals if
need finding the right professionals if it’s accountants or otherwise is super
it’s accountants or otherwise is super
it’s accountants or otherwise is super helpful for entrepreneurs the challenge
helpful for entrepreneurs the challenge
helpful for entrepreneurs the challenge that I see here is not so much the
that I see here is not so much the
that I see here is not so much the technology but the marketing you know a
technology but the marketing you know a
technology but the marketing you know a lot of these people are not the most
lot of these people are not the most
lot of these people are not the most tech-savvy if you’re looking at
tech-savvy if you’re looking at
tech-savvy if you’re looking at accountants they often don’t need extra
accountants they often don’t need extra
accountants they often don’t need extra marketing a promotion of themselves
marketing a promotion of themselves
marketing a promotion of themselves because they’re so busy with all of
because they’re so busy with all of
because they’re so busy with all of their current clients or getting lots of
their current clients or getting lots of
their current clients or getting lots of referrals and most of the accountants
referrals and most of the accountants
referrals and most of the accountants that I’ve found have been through
that I’ve found have been through
that I’ve found have been through referrals and that’s how I know most of
referrals and that’s how I know most of
referrals and that’s how I know most of the entrepreneur friends of mine find
the entrepreneur friends of mine find
the entrepreneur friends of mine find their accountants us through referrals
their accountants us through referrals
their accountants us through referrals and I don’t see too many counts out
and I don’t see too many counts out
and I don’t see too many counts out there actively marketing themselves
there actively marketing themselves
there actively marketing themselves because they’re so busy with their
because they’re so busy with their
because they’re so busy with their current clients so how do you convince
current clients so how do you convince
current clients so how do you convince these super busy people that go online
these super busy people that go online
these super busy people that go online and fill out these profiles and that’s
and fill out these profiles and that’s
and fill out these profiles and that’s going to be a big challenge I think
going to be a big challenge I think
going to be a big challenge I think on the flip side is how do you get the
on the flip side is how do you get the
on the flip side is how do you get the entrepreneurs to then leave feedback for
entrepreneurs to then leave feedback for
entrepreneurs to then leave feedback for these professionals so you know
these professionals so you know
these professionals so you know entrepreneurs are super busy as well and
entrepreneurs are super busy as well and
entrepreneurs are super busy as well and how do you convince them that once you
how do you convince them that once you
how do you convince them that once you can use the service assuming you do get
can use the service assuming you do get
can use the service assuming you do get the accountants on board too how do you
the accountants on board too how do you
the accountants on board too how do you convince the entrepreneurs are going to
convince the entrepreneurs are going to
convince the entrepreneurs are going to want to leave this feedback so it is
want to leave this feedback so it is
want to leave this feedback so it is nice to help people but a lot of a lot
nice to help people but a lot of a lot
nice to help people but a lot of a lot of times people won’t take the time to
of times people won’t take the time to
of times people won’t take the time to do it so that’s the biggest challenge
do it so that’s the biggest challenge
do it so that’s the biggest challenge and you may have figured some of that
and you may have figured some of that
and you may have figured some of that out I don’t really see the marketing
out I don’t really see the marketing
out I don’t really see the marketing plan on here but I think that’s gonna be
plan on here but I think that’s gonna be
plan on here but I think that’s gonna be your biggest challenge so I would
your biggest challenge so I would
your biggest challenge so I would probably look at it I would use it it i
probably look at it I would use it it i
probably look at it I would use it it i would also still talk to my friends but
would also still talk to my friends but
would also still talk to my friends but i would only use it here if if there
i would only use it here if if there
i would only use it here if if there were people who serve my market right i
were people who serve my market right i
were people who serve my market right i wouldn’t want somebody who’s in my city
wouldn’t want somebody who’s in my city
wouldn’t want somebody who’s in my city who had all the experience that I was
who had all the experience that I was
who had all the experience that I was looking for and had some good reviews
looking for and had some good reviews
looking for and had some good reviews and finding that might be a big
and finding that might be a big
and finding that might be a big challenge so my recommendations I would
challenge so my recommendations I would
challenge so my recommendations I would first start with a niche so if you look
first start with a niche so if you look
first start with a niche so if you look at every major successful web based
at every major successful web based
at every major successful web based business if you look at facebook you’d
business if you look at facebook you’d
business if you look at facebook you’d look at even before that myspace you
look at even before that myspace you
look at even before that myspace you want to start with a niche so myspace
want to start with a niche so myspace
want to start with a niche so myspace started with musicians right they
started with musicians right they
started with musicians right they started targeting bands and made the
started targeting bands and made the
started targeting bands and made the entire website around promoting your
entire website around promoting your
entire website around promoting your band and that work for them there were
band and that work for them there were
band and that work for them there were to expand facebook started with
to expand facebook started with
to expand facebook started with university students college university
university students college university
university students college university students and they made something really
students and they made something really
students and they made something really good for them and then I was able to
good for them and then I was able to
good for them and then I was able to expand to hit everybody else so same
expand to hit everybody else so same
expand to hit everybody else so same thing for you I try to focus in on one
thing for you I try to focus in on one
thing for you I try to focus in on one area and even a geographic market as
area and even a geographic market as
area and even a geographic market as well so target a certain state or target
well so target a certain state or target
well so target a certain state or target a certain province and just start around
a certain province and just start around
a certain province and just start around that and then slowly expand now from
that and then slowly expand now from
that and then slowly expand now from there focus your efforts because you
there focus your efforts because you
there focus your efforts because you want people to get good results that
want people to get good results that
want people to get good results that have a good experience so target a
have a good experience so target a
have a good experience so target a smaller market make sure it works for
smaller market make sure it works for
smaller market make sure it works for them and then slowly expand I also don’t
them and then slowly expand I also don’t
them and then slowly expand I also don’t know what your revenue model is
know what your revenue model is
know what your revenue model is presumably there’s gonna be some kind of
presumably there’s gonna be some kind of
presumably there’s gonna be some kind of fee for either doing the search or for
fee for either doing the search or for
fee for either doing the search or for the accountants to be listed on here or
the accountants to be listed on here or
the accountants to be listed on here or maybe there’s a free listing and is
maybe there’s a free listing and is
maybe there’s a free listing and is upgrade to a paid membership lots of
upgrade to a paid membership lots of
upgrade to a paid membership lots of different opportunities for business
different opportunities for business
different opportunities for business models again not including the slide so
models again not including the slide so
models again not including the slide so can’t really get my comments on that but
can’t really get my comments on that but
can’t really get my comments on that but overall again i like i like the concept
overall again i like i like the concept
overall again i like i like the concept it’s about can you get the people on
it’s about can you get the people on
it’s about can you get the people on board you know can i find my sean
board you know can i find my sean
board you know can i find my sean roberts here who fits all the criteria
roberts here who fits all the criteria
roberts here who fits all the criteria that i’m looking
that i’m looking
that i’m looking for and I want to then go out and hire
for and I want to then go out and hire
for and I want to then go out and hire so Jed I hope that helps if you guys
so Jed I hope that helps if you guys
so Jed I hope that helps if you guys liked the video please give it a thumbs
liked the video please give it a thumbs
liked the video please give it a thumbs up below and I’d also love to hear your
up below and I’d also love to hear your
up below and I’d also love to hear your thoughts and feedback if you want to
thoughts and feedback if you want to
thoughts and feedback if you want to leave a comment below this video and
leave a comment below this video and
leave a comment below this video and stay tuned to next episode
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