hi I’m Evan Carmichael welcome to another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters today we are going to look at the
today we are going to look at the
today we are going to look at the Builder of one of the most recognized
Builder of one of the most recognized
Builder of one of the most recognized companies of all time ray Croft from
companies of all time ray Croft from
companies of all time ray Croft from McDonald’s Raymond Albert Kroc was a
McDonald’s Raymond Albert Kroc was a
McDonald’s Raymond Albert Kroc was a Czech American businessman who took over
Czech American businessman who took over
Czech American businessman who took over the small-scale McDonald’s Corporation
the small-scale McDonald’s Corporation
the small-scale McDonald’s Corporation franchise in 1954 and built it into the
franchise in 1954 and built it into the
franchise in 1954 and built it into the most successful fast-food operation in
most successful fast-food operation in
most successful fast-food operation in the world Kroc was included in time 100
the world Kroc was included in time 100
the world Kroc was included in time 100 the most important people of the century
the most important people of the century
the most important people of the century and amassed a 500 million dollar fortune
and amassed a 500 million dollar fortune
and amassed a 500 million dollar fortune during his lifetime he was also the
during his lifetime he was also the
during his lifetime he was also the owner of the San Diego Padres baseball
owner of the San Diego Padres baseball
owner of the San Diego Padres baseball team started in 1974
team started in 1974
team started in 1974 Ray Kroc began his career selling paper
Ray Kroc began his career selling paper
Ray Kroc began his career selling paper cups for the Lille tulip cup it was in
cups for the Lille tulip cup it was in
cups for the Lille tulip cup it was in the course of selling paper cups that
the course of selling paper cups that
the course of selling paper cups that crock would meet oral prints crock had
crock would meet oral prints crock had
crock would meet oral prints crock had noticed prints after he began buying
noticed prints after he began buying
noticed prints after he began buying lily cups by the truckload for product
lily cups by the truckload for product
lily cups by the truckload for product that he had recently invented a 5
that he had recently invented a 5
that he had recently invented a 5 spindle milkshake mixer crock saw big
spindle milkshake mixer crock saw big
spindle milkshake mixer crock saw big opportunities in the milkshake mixer and
opportunities in the milkshake mixer and
opportunities in the milkshake mixer and bought the exclusive marketing rights to
bought the exclusive marketing rights to
bought the exclusive marketing rights to the product over the next 17 years crock
the product over the next 17 years crock
the product over the next 17 years crock would travel across America selling it
would travel across America selling it
would travel across America selling it when he receives an order for eight
when he receives an order for eight
when he receives an order for eight milkshake mixers from brothers dick and
milkshake mixers from brothers dick and
milkshake mixers from brothers dick and Mac McDonald in California he had to go
Mac McDonald in California he had to go
Mac McDonald in California he had to go out to see them the McDonald brothers
out to see them the McDonald brothers
out to see them the McDonald brothers had focused on just a few menu items
had focused on just a few menu items
had focused on just a few menu items hamburgers cheeseburgers french fries
hamburgers cheeseburgers french fries
hamburgers cheeseburgers french fries soft drinks and milkshakes Kroc was
soft drinks and milkshakes Kroc was
soft drinks and milkshakes Kroc was impressed with the efficiency and the
impressed with the efficiency and the
impressed with the efficiency and the popularity of the restaurant and saw his
popularity of the restaurant and saw his
popularity of the restaurant and saw his next business opportunity with them in
next business opportunity with them in
next business opportunity with them in one of the greatest success stories of
one of the greatest success stories of
one of the greatest success stories of all time Kroc took a small but
all time Kroc took a small but
all time Kroc took a small but successful california-based hamburger
successful california-based hamburger
successful california-based hamburger restaurant and expanded it into what
restaurant and expanded it into what
restaurant and expanded it into what today is a worldwide chain of 400,000
today is a worldwide chain of 400,000
today is a worldwide chain of 400,000 employees 22 billion dollars in revenue
employees 22 billion dollars in revenue
employees 22 billion dollars in revenue and a logo that has come to become
and a logo that has come to become
and a logo that has come to become globally recognized more than the
globally recognized more than the
globally recognized more than the Christian cross so the next question
Christian cross so the next question
Christian cross so the next question becomes how can you model the success of
becomes how can you model the success of
becomes how can you model the success of Ray Kroc here are three action items
Ray Kroc here are three action items
Ray Kroc here are three action items that you can put to use in your business
that you can put to use in your business
that you can put to use in your business today action item number one always be
today action item number one always be
today action item number one always be on the lookout for opportunities most
on the lookout for opportunities most
on the lookout for opportunities most entrepreneurs don’t end up being
entrepreneurs don’t end up being
entrepreneurs don’t end up being successful with the product or service
successful with the product or service
successful with the product or service that they start with there are always
that they start with there are always
that they start with there are always tweaks and changes that will happen once
tweaks and changes that will happen once
tweaks and changes that will happen once you start talking to customers
you start talking to customers
you start talking to customers they tell you what they want your
they tell you what they want your
they tell you what they want your prospects and customers will lead you to
prospects and customers will lead you to
prospects and customers will lead you to many potential opportunities to grow
many potential opportunities to grow
many potential opportunities to grow your business the key is to jump on
your business the key is to jump on
your business the key is to jump on those opportunities and take action in
those opportunities and take action in
those opportunities and take action in ray crocks own words the two most
ray crocks own words the two most
ray crocks own words the two most important requirements for major success
important requirements for major success
important requirements for major success are first being in the right place at
are first being in the right place at
are first being in the right place at the right time and second doing
the right time and second doing
the right time and second doing something about it
something about it
something about it Kroc started out as a salesman for paper
Kroc started out as a salesman for paper
Kroc started out as a salesman for paper cups and his customers twice brought him
cups and his customers twice brought him
cups and his customers twice brought him to new business opportunities that he
to new business opportunities that he
to new business opportunities that he acted on sometimes this can mean selling
acted on sometimes this can mean selling
acted on sometimes this can mean selling a completely different product or
a completely different product or
a completely different product or service and your offering before look at
service and your offering before look at
service and your offering before look at your current customers are there hidden
your current customers are there hidden
your current customers are there hidden business opportunities you can develop
business opportunities you can develop
business opportunities you can develop with them or improvements to what you’re
with them or improvements to what you’re
with them or improvements to what you’re currently selling that can bring more
currently selling that can bring more
currently selling that can bring more value to them and put more money in your
value to them and put more money in your
value to them and put more money in your bank account if you’re always going to
bank account if you’re always going to
bank account if you’re always going to look out for new opportunities to grow
look out for new opportunities to grow
look out for new opportunities to grow your business you’ll eventually find the
your business you’ll eventually find the
your business you’ll eventually find the one you can hit a home run with
one you can hit a home run with
one you can hit a home run with action item number two you’re only as
action item number two you’re only as
action item number two you’re only as good as the people you hire as your
good as the people you hire as your
good as the people you hire as your business grows beyond yourself you
business grows beyond yourself you
business grows beyond yourself you realize the importance of having a good
realize the importance of having a good
realize the importance of having a good team they are the ones representing your
team they are the ones representing your
team they are the ones representing your company making decisions every day and
company making decisions every day and
company making decisions every day and talking to your customers having a good
talking to your customers having a good
talking to your customers having a good staff will make or break your ability to
staff will make or break your ability to
staff will make or break your ability to build a successful company beyond
build a successful company beyond
build a successful company beyond yourself to make sure he had the best
yourself to make sure he had the best
yourself to make sure he had the best team possible in the early stages of the
team possible in the early stages of the
team possible in the early stages of the business
business
business Ray Kroc personally took charge of the
Ray Kroc personally took charge of the
Ray Kroc personally took charge of the entire hiring process once he had made
entire hiring process once he had made
entire hiring process once he had made the decision to bring someone on board
the decision to bring someone on board
the decision to bring someone on board the McDonald’s team Kwok wicked each and
the McDonald’s team Kwok wicked each and
the McDonald’s team Kwok wicked each and every one of them a badge with the title
every one of them a badge with the title
every one of them a badge with the title of Management Trainee
of Management Trainee
of Management Trainee it didn’t matter what their actual job
it didn’t matter what their actual job
it didn’t matter what their actual job was Kroc wanted every employee to feel
was Kroc wanted every employee to feel
was Kroc wanted every employee to feel valuable and like an important part of
valuable and like an important part of
valuable and like an important part of his team Kroc would then tell his
his team Kroc would then tell his
his team Kroc would then tell his workers to think of better ways to do
workers to think of better ways to do
workers to think of better ways to do their job or any improvements that could
their job or any improvements that could
their job or any improvements that could in his in customer service which could
in his in customer service which could
in his in customer service which could then be written down and placed into a
then be written down and placed into a
then be written down and placed into a suggestion box the suggestion box led to
suggestion box the suggestion box led to
suggestion box the suggestion box led to countless successes like the Happy Meal
countless successes like the Happy Meal
countless successes like the Happy Meal filet-o-fish Big Mac hot apple pie and
filet-o-fish Big Mac hot apple pie and
filet-o-fish Big Mac hot apple pie and Egg McMuffin when you hire a new
Egg McMuffin when you hire a new
Egg McMuffin when you hire a new employee make them feel like they’re
employee make them feel like they’re
employee make them feel like they’re important part of your team encourage
important part of your team encourage
important part of your team encourage their suggestions on how the business
their suggestions on how the business
their suggestions on how the business could be run better create opportunities
could be run better create opportunities
could be run better create opportunities for them to advance and let them know
for them to advance and let them know
for them to advance and let them know that you value their contributions a
that you value their contributions a
that you value their contributions a loyal and hardworking team will reward
loyal and hardworking team will reward
loyal and hardworking team will reward you with outstanding business results
you with outstanding business results
you with outstanding business results action item number three be a part of
action item number three be a part of
action item number three be a part of your community whatever community you
your community whatever community you
your community whatever community you sell to make sure you take part in
sell to make sure you take part in
sell to make sure you take part in building that community base and making
building that community base and making
building that community base and making it stronger these are the people who
it stronger these are the people who
it stronger these are the people who continue to buy from you and the more
continue to buy from you and the more
continue to buy from you and the more successful they are the more successful
successful they are the more successful
successful they are the more successful you will be
you will be
you will be Ray Kroc launched a number of
Ray Kroc launched a number of
Ray Kroc launched a number of initiatives to help build the
initiatives to help build the
initiatives to help build the communities around each McDonald’s
communities around each McDonald’s
communities around each McDonald’s restaurant first off he insisted that
restaurant first off he insisted that
restaurant first off he insisted that his franchise operators lived in the
his franchise operators lived in the
his franchise operators lived in the communities where they worked he also
communities where they worked he also
communities where they worked he also hired regional advertising agencies so
hired regional advertising agencies so
hired regional advertising agencies so they could work on the ground and
they could work on the ground and
they could work on the ground and organize grand openings birthday parties
organize grand openings birthday parties
organize grand openings birthday parties and community programs
and community programs
and community programs finally he believed in community
finally he believed in community
finally he believed in community involvement through charities and the
involvement through charities and the
involvement through charities and the company continues to give back to this
company continues to give back to this
company continues to give back to this day as part of its corporate philosophy
day as part of its corporate philosophy
day as part of its corporate philosophy you don’t have to run a restaurant to be
you don’t have to run a restaurant to be
you don’t have to run a restaurant to be involved in your community just think
involved in your community just think
involved in your community just think about the people you sell to and where
about the people you sell to and where
about the people you sell to and where they hang out how can you get involved
they hang out how can you get involved
they hang out how can you get involved in making their lives easier and better
in making their lives easier and better
in making their lives easier and better it’s a longer term strategy but
it’s a longer term strategy but
it’s a longer term strategy but extremely profitable if you can win the
extremely profitable if you can win the
extremely profitable if you can win the hearts and minds of your
hearts and minds of your
hearts and minds of your stammers by giving back so remember
stammers by giving back so remember
stammers by giving back so remember always be on the lookout for
always be on the lookout for
always be on the lookout for opportunities you’re only as good as the
opportunities you’re only as good as the
opportunities you’re only as good as the people you hire and be a part of your
people you hire and be a part of your
people you hire and be a part of your community to finish off the video I
community to finish off the video I
community to finish off the video I wanted to share one of my favorite true
wanted to share one of my favorite true
wanted to share one of my favorite true stories about Ray Kroc when Kroc was
stories about Ray Kroc when Kroc was
stories about Ray Kroc when Kroc was just four years old his father took him
just four years old his father took him
just four years old his father took him to a phrenologist to try to have his
to a phrenologist to try to have his
to a phrenologist to try to have his future determined based on the shape of
future determined based on the shape of
future determined based on the shape of his head
his head
his head here the young Kroc was told that he
here the young Kroc was told that he
here the young Kroc was told that he would be best suited to having a career
would be best suited to having a career
would be best suited to having a career in the fast food industry nearly 50
in the fast food industry nearly 50
in the fast food industry nearly 50 years later he would fulfill the
years later he would fulfill the
years later he would fulfill the prediction thank you for joining me for
prediction thank you for joining me for
prediction thank you for joining me for another edition of modeling the masters
another edition of modeling the masters
another edition of modeling the masters I hope you enjoy I’d love to hear your
I hope you enjoy I’d love to hear your
I hope you enjoy I’d love to hear your feedback if you want to leave a comment
feedback if you want to leave a comment
feedback if you want to leave a comment below and stay tuned to the next episode
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