hey everyone at seven Carmichael we are just about to start the next webinar and
just about to start the next webinar and
just about to start the next webinar and I’m here live with Jason fonseka from
I’m here live with Jason fonseka from
I’m here live with Jason fonseka from rice online.com and I wanted to take the
rice online.com and I wanted to take the
rice online.com and I wanted to take the quick opportunity to introduce you guys
quick opportunity to introduce you guys
quick opportunity to introduce you guys to him now I’ve met Jason through my
to him now I’ve met Jason through my
to him now I’ve met Jason through my website was part of my forms an
website was part of my forms an
website was part of my forms an entrepreneur community online and he was
entrepreneur community online and he was
entrepreneur community online and he was so super helpful to everybody who was in
so super helpful to everybody who was in
so super helpful to everybody who was in the forums giving tons of advice just
the forums giving tons of advice just
the forums giving tons of advice just being a force of good for entrepreneurs
being a force of good for entrepreneurs
being a force of good for entrepreneurs on the site and he’s based in my
on the site and he’s based in my
on the site and he’s based in my hometown of Toronto and I thought one
hometown of Toronto and I thought one
hometown of Toronto and I thought one day I had a Thursday night free and i
day I had a Thursday night free and i
day I had a Thursday night free and i said i want to know this guy jason a
said i want to know this guy jason a
said i want to know this guy jason a little bit better so I fired off an
little bit better so I fired off an
little bit better so I fired off an email to Jason what he up to tonight you
email to Jason what he up to tonight you
email to Jason what he up to tonight you wanna grab some drinks and he said sure
wanna grab some drinks and he said sure
wanna grab some drinks and he said sure and so we met up and I thought we talked
and so we met up and I thought we talked
and so we met up and I thought we talked for maybe like an hour an hour and a
for maybe like an hour an hour and a
for maybe like an hour an hour and a half and it turned into like four or
half and it turned into like four or
half and it turned into like four or five hour extravaganza and I think we
five hour extravaganza and I think we
five hour extravaganza and I think we may have gotten kicked out of the place
may have gotten kicked out of the place
may have gotten kicked out of the place and we talked about his business my
and we talked about his business my
and we talked about his business my business and just loads of fun tons of
business and just loads of fun tons of
business and just loads of fun tons of information and one of the things that I
information and one of the things that I
information and one of the things that I really learned from Jason at that point
really learned from Jason at that point
really learned from Jason at that point was he ports of branding and we talked
was he ports of branding and we talked
was he ports of branding and we talked about how you have to have a strong
about how you have to have a strong
about how you have to have a strong message and it has to be communicated
message and it has to be communicated
message and it has to be communicated across all your marketing material and
across all your marketing material and
across all your marketing material and from there i reworked my website and put
from there i reworked my website and put
from there i reworked my website and put new pictures up we change my slogan I
new pictures up we change my slogan I
new pictures up we change my slogan I changed my font and that was all thanks
changed my font and that was all thanks
changed my font and that was all thanks to that one discussion we had over
to that one discussion we had over
to that one discussion we had over wouldn’t we drink avocado avocado
wouldn’t we drink avocado avocado
wouldn’t we drink avocado avocado avocado milkshake yeah and shines out
avocado milkshake yeah and shines out
avocado milkshake yeah and shines out that was awesome and so I wanted to
that was awesome and so I wanted to
that was awesome and so I wanted to introduce you guys quickly to Jason
introduce you guys quickly to Jason
introduce you guys quickly to Jason before we start the webinar here today
before we start the webinar here today
before we start the webinar here today and Jason maybe just share some of your
and Jason maybe just share some of your
and Jason maybe just share some of your advice on branding some quick tips where
advice on branding some quick tips where
advice on branding some quick tips where you see entrepreneurs making mistakes
you see entrepreneurs making mistakes
you see entrepreneurs making mistakes and how they can do better love to man
and how they can do better love to man
and how they can do better love to man i’m super happy to be here thanks for
i’m super happy to be here thanks for
i’m super happy to be here thanks for the invitation and okay let’s get right
the invitation and okay let’s get right
the invitation and okay let’s get right to it um branding is a huge subject that
to it um branding is a huge subject that
to it um branding is a huge subject that you talk about it forever it’s a key or
you talk about it forever it’s a key or
you talk about it forever it’s a key or a core to someone success in anything
a core to someone success in anything
a core to someone success in anything really not just business and right off
really not just business and right off
really not just business and right off the top one of the most important things
the top one of the most important things
the top one of the most important things is don’t be ugly um it sounds simple but
is don’t be ugly um it sounds simple but
is don’t be ugly um it sounds simple but there’s a lot
there’s a lot
there’s a lot involve doing this means attention to
involve doing this means attention to
involve doing this means attention to detail this means hiring people do a
detail this means hiring people do a
detail this means hiring people do a good job at creating your materials um
good job at creating your materials um
good job at creating your materials um if you’re gonna make a video get a video
if you’re gonna make a video get a video
if you’re gonna make a video get a video got involved if you’re going to make a
got involved if you’re going to make a
got involved if you’re going to make a website get a website got involved and
website get a website got involved and
website get a website got involved and make sure that the quality control and
make sure that the quality control and
make sure that the quality control and standards dot your i’s cross your T’s
standards dot your i’s cross your T’s
standards dot your i’s cross your T’s make sure every pixel is perfect um some
make sure every pixel is perfect um some
make sure every pixel is perfect um some people are really like anal and they
people are really like anal and they
people are really like anal and they have a good time with this like they
have a good time with this like they
have a good time with this like they really their brand comes across really
really their brand comes across really
really their brand comes across really well Steve Jobs famous for you would not
well Steve Jobs famous for you would not
well Steve Jobs famous for you would not release anything from Apple until it was
release anything from Apple until it was
release anything from Apple until it was a hundred percent perfect this guy’s
a hundred percent perfect this guy’s
a hundred percent perfect this guy’s like that he doesn’t do anything either
like that he doesn’t do anything either
like that he doesn’t do anything either yeah my grooming you cut a pixel on my
yeah my grooming you cut a pixel on my
yeah my grooming you cut a pixel on my site I’m notable for effort it’s been
site I’m notable for effort it’s been
site I’m notable for effort it’s been bothering me nothing really like I can’t
bothering me nothing really like I can’t
bothering me nothing really like I can’t why don’t you know priorities are
why don’t you know priorities are
why don’t you know priorities are priorities you you can’t remember guys
priorities you you can’t remember guys
priorities you you can’t remember guys across his teeth crossing to you when
across his teeth crossing to you when
across his teeth crossing to you when there’s fires going out of whatever
there’s fires going out of whatever
there’s fires going out of whatever result step by step but um but yeah the
result step by step but um but yeah the
result step by step but um but yeah the second thing um consistency you
second thing um consistency you
second thing um consistency you mentioned it briefly when you were
mentioned it briefly when you were
mentioned it briefly when you were introducing have everything consistent
introducing have everything consistent
introducing have everything consistent across all channels it’s again it’s a
across all channels it’s again it’s a
across all channels it’s again it’s a simple word but it expands into a huge
simple word but it expands into a huge
simple word but it expands into a huge topic this means that the stuff you
topic this means that the stuff you
topic this means that the stuff you speak about on camera like it needs to
speak about on camera like it needs to
speak about on camera like it needs to all relate to your brand um jay-z is a
all relate to your brand um jay-z is a
all relate to your brand um jay-z is a rapper musician and everything he talks
rapper musician and everything he talks
rapper musician and everything he talks about relates back to the music or the
about relates back to the music or the
about relates back to the music or the culture or the hip hop or the whatever
culture or the hip hop or the whatever
culture or the hip hop or the whatever he does even if he’s talking about the
he does even if he’s talking about the
he does even if he’s talking about the latest movie or the llama or whatever
latest movie or the llama or whatever
latest movie or the llama or whatever he’s always relating it somehow back to
he’s always relating it somehow back to
he’s always relating it somehow back to his core his core message um if you have
his core his core message um if you have
his core his core message um if you have a logo or a color scheme or a font like
a logo or a color scheme or a font like
a logo or a color scheme or a font like you said get some consistency you picked
you said get some consistency you picked
you said get some consistency you picked up on and you stick to it and hopefully
up on and you stick to it and hopefully
up on and you stick to it and hopefully you’ve chosen the fun Wow and it
you’ve chosen the fun Wow and it
you’ve chosen the fun Wow and it represents your brand while like if
represents your brand while like if
represents your brand while like if you’re you know a dark gothic tattoo
you’re you know a dark gothic tattoo
you’re you know a dark gothic tattoo parlor you didn’t pick you know Barney
parlor you didn’t pick you know Barney
parlor you didn’t pick you know Barney cutesy font or whatever I like 10 font
cutesy font or whatever I like 10 font
cutesy font or whatever I like 10 font size my site nowadays I need to be fixed
size my site nowadays I need to be fixed
size my site nowadays I need to be fixed and then we ended it was easier fix yeah
and then we ended it was easier fix yeah
and then we ended it was easier fix yeah but it took like it took expert
but it took like it took expert
but it took like it took expert knowledge you just have to enough that
knowledge you just have to enough that
knowledge you just have to enough that you got to talk to somebody or like
you got to talk to somebody or like
you got to talk to somebody or like research training Google branding do
research training Google branding do
research training Google branding do something too many small businesses skip
something too many small businesses skip
something too many small businesses skip this and they don’t have to because a
this and they don’t have to because a
this and they don’t have to because a brand is a perception atop everybody
brand is a perception atop everybody
brand is a perception atop everybody sees you
sees you
sees you anna has one whether it’s or
anna has one whether it’s or
anna has one whether it’s or fantastic um and so you have one right
fantastic um and so you have one right
fantastic um and so you have one right now and if you haven’t looked into it at
now and if you haven’t looked into it at
now and if you haven’t looked into it at all you’re probably hurting yourself so
all you’re probably hurting yourself so
all you’re probably hurting yourself so third thing this is the most important i
third thing this is the most important i
third thing this is the most important i would say rest relax yes anything for
would say rest relax yes anything for
would say rest relax yes anything for brain at cats come from the heart as a
brain at cats come from the heart as a
brain at cats come from the heart as a vision um every human being on earth all
vision um every human being on earth all
vision um every human being on earth all 7 billion have these unique lives unique
7 billion have these unique lives unique
7 billion have these unique lives unique experience they all grew up a different
experience they all grew up a different
experience they all grew up a different way um again I guess on Eugene he’s he’s
way um again I guess on Eugene he’s he’s
way um again I guess on Eugene he’s he’s been I love jay-z I so i’ll use it was
been I love jay-z I so i’ll use it was
been I love jay-z I so i’ll use it was an example but him and all the other
an example but him and all the other
an example but him and all the other rappers like eminem they have totally
rappers like eminem they have totally
rappers like eminem they have totally different backgrounds and life
different backgrounds and life
different backgrounds and life experiences and they stay in four
experiences and they stay in four
experiences and they stay in four different things she doesn’t come out
different things she doesn’t come out
different things she doesn’t come out and like cuss everywhere and be dark and
and like cuss everywhere and be dark and
and like cuss everywhere and be dark and an ingredient have all kinds of like
an ingredient have all kinds of like
an ingredient have all kinds of like horrible things going on it’s not an
horrible things going on it’s not an
horrible things going on it’s not an angry rapper or whatever but having an
angry rapper or whatever but having an
angry rapper or whatever but having an egg’s you talks about is like trailer
egg’s you talks about is like trailer
egg’s you talks about is like trailer times and dark times and eight mile and
times and dark times and eight mile and
times and dark times and eight mile and drug rehab and all this kind of stuff
drug rehab and all this kind of stuff
drug rehab and all this kind of stuff and jay-z talks about like changing
and jay-z talks about like changing
and jay-z talks about like changing changing culture and coming from like a
changing culture and coming from like a
changing culture and coming from like a rough background rags to riches kind of
rough background rags to riches kind of
rough background rags to riches kind of thing and he’s always not inspiring
thing and he’s always not inspiring
thing and he’s always not inspiring others so each of those people they’re
others so each of those people they’re
others so each of those people they’re in the same business we’re in the same
in the same business we’re in the same
in the same business we’re in the same industry but they stand for different
industry but they stand for different
industry but they stand for different things that’s human being and it’s hard
things that’s human being and it’s hard
things that’s human being and it’s hard to eight you can’t make it up keep it
to eight you can’t make it up keep it
to eight you can’t make it up keep it almost in for this one day you have to
almost in for this one day you have to
almost in for this one day you have to have a life experience that says i scan
have a life experience that says i scan
have a life experience that says i scan this yourself you help entrepreneurs and
this yourself you help entrepreneurs and
this yourself you help entrepreneurs and 11 top you’re talking evaded no cry out
11 top you’re talking evaded no cry out
11 top you’re talking evaded no cry out it’s odd to be casual about it now to
it’s odd to be casual about it now to
it’s odd to be casual about it now to quote see those it is people you help I
quote see those it is people you help I
quote see those it is people you help I mean I’m an entrepreneur a bit and you
mean I’m an entrepreneur a bit and you
mean I’m an entrepreneur a bit and you like no those aren’t just people i
like no those aren’t just people i
like no those aren’t just people i helped it’s a way of life that’s what I
helped it’s a way of life that’s what I
helped it’s a way of life that’s what I stand for like right over that the best
stand for like right over that the best
stand for like right over that the best thing I ever saw and I was a passive
thing I ever saw and I was a passive
thing I ever saw and I was a passive show up in your brain yeah and it does
show up in your brain yeah and it does
show up in your brain yeah and it does and same goes for all the audience
and same goes for all the audience
and same goes for all the audience everybody works you can do right now you
everybody works you can do right now you
everybody works you can do right now you right there in your seat you stand for
right there in your seat you stand for
right there in your seat you stand for something you have a life experience and
something you have a life experience and
something you have a life experience and stuff you care about and most people
stuff you care about and most people
stuff you care about and most people repress it and hide it because they
repress it and hide it because they
repress it and hide it because they don’t want to talk about it some people
don’t want to talk about it some people
don’t want to talk about it some people are really sex positive and they don’t
are really sex positive and they don’t
are really sex positive and they don’t want to come out and say that some
want to come out and say that some
want to come out and say that some people want to you know talk about race
people want to you know talk about race
people want to you know talk about race but they don’t say that some of you want
but they don’t say that some of you want
but they don’t say that some of you want to really help entrepreneurs but you
to really help entrepreneurs but you
to really help entrepreneurs but you know if you never said that you wouldn’t
know if you never said that you wouldn’t
know if you never said that you wouldn’t be where you wanted it but you stood up
be where you wanted it but you stood up
be where you wanted it but you stood up for it and sing same for for anybody try
for it and sing same for for anybody try
for it and sing same for for anybody try to expand their brain so that’s my three
to expand their brain so that’s my three
to expand their brain so that’s my three tips there you go at three
tips there you go at three
tips there you go at three tears from Jason fonseka you can check
tears from Jason fonseka you can check
tears from Jason fonseka you can check them out at rise online com we’re gonna
them out at rise online com we’re gonna
them out at rise online com we’re gonna grab some pizza and then start the
grab some pizza and then start the
grab some pizza and then start the webinar you guys know the drill you like
webinar you guys know the drill you like
webinar you guys know the drill you like the video please give it a thumbs up and
the video please give it a thumbs up and
the video please give it a thumbs up and if you have any comments or questions
if you have any comments or questions
if you have any comments or questions for me or Jason this time we’re both
for me or Jason this time we’re both
for me or Jason this time we’re both gonna be checking the comment feed so
gonna be checking the comment feed so
gonna be checking the comment feed so please leave a comment even just to say
please leave a comment even just to say
please leave a comment even just to say hey good job guys enjoy the pizza and
hey good job guys enjoy the pizza and
hey good job guys enjoy the pizza and we’ll see you guys soon all right Cheers
we’ll see you guys soon all right Cheers
we’ll see you guys soon all right Cheers thanks guys
”
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