you’re listening to the dirty truth with Suzanne mutant and Rachel Bello
Suzanne mutant and Rachel Bello
Suzanne mutant and Rachel Bello America’s bravest business to welcome
America’s bravest business to welcome
America’s bravest business to welcome back to the dirty truth i’m suzanne and
back to the dirty truth i’m suzanne and
back to the dirty truth i’m suzanne and i’m here with Rachel who’s my best
i’m here with Rachel who’s my best
i’m here with Rachel who’s my best friend and business partner and we’ve
friend and business partner and we’ve
friend and business partner and we’ve been entrepreneurs for over 20 years and
been entrepreneurs for over 20 years and
been entrepreneurs for over 20 years and we’re here to help you change your life
we’re here to help you change your life
we’re here to help you change your life by getting you on the right path owning
by getting you on the right path owning
by getting you on the right path owning your own ideas and not working for the
your own ideas and not working for the
your own ideas and not working for the man this show is all about what it takes
man this show is all about what it takes
man this show is all about what it takes to actually be an entrepreneur and in
to actually be an entrepreneur and in
to actually be an entrepreneur and in this segment we introduce you to an
this segment we introduce you to an
this segment we introduce you to an entrepreneur who’s really doing all that
entrepreneur who’s really doing all that
entrepreneur who’s really doing all that because it’s one thing for us to talk to
because it’s one thing for us to talk to
because it’s one thing for us to talk to you about it it’s another thing for you
you about it it’s another thing for you
you about it it’s another thing for you to hear first-hand from people actually
to hear first-hand from people actually
to hear first-hand from people actually doing this so we’re talking to Evan
doing this so we’re talking to Evan
doing this so we’re talking to Evan Carmichael he’s got a great story to
Carmichael he’s got a great story to
Carmichael he’s got a great story to tell his website is Evan Carmichael calm
tell his website is Evan Carmichael calm
tell his website is Evan Carmichael calm Evan welcome to the show I know this is
Evan welcome to the show I know this is
Evan welcome to the show I know this is a dream come true for you America’s
a dream come true for you America’s
a dream come true for you America’s bravest business do I love it yeah here
bravest business do I love it yeah here
bravest business do I love it yeah here so you’re going to discover why we’re
so you’re going to discover why we’re
so you’re going to discover why we’re brave with you today most people haven’t
brave with you today most people haven’t
brave with you today most people haven’t end their presentations with a thank you
end their presentations with a thank you
end their presentations with a thank you we and ours with your welcome so you’ve
we and ours with your welcome so you’ve
we and ours with your welcome so you’ve got a great story and what our listeners
got a great story and what our listeners
got a great story and what our listeners really need to know is how did you go
really need to know is how did you go
really need to know is how did you go from being a guy who was working for
from being a guy who was working for
from being a guy who was working for literally the man what was it like in
literally the man what was it like in
literally the man what was it like in that moment when you made the decision
that moment when you made the decision
that moment when you made the decision to start off on your own tell us about
to start off on your own tell us about
to start off on your own tell us about that so it’s tough my first real
that so it’s tough my first real
that so it’s tough my first real business I had when I was 19 I was in
business I had when I was 19 I was in
business I had when I was 19 I was in University and I was trying to figure
University and I was trying to figure
University and I was trying to figure out do I keep running my business I
out do I keep running my business I
out do I keep running my business I started it with some you know some
started it with some you know some
started it with some you know some friends but it wasn’t going anywhere I
friends but it wasn’t going anywhere I
friends but it wasn’t going anywhere I was sucking as an entrepreneur i was
was sucking as an entrepreneur i was
was sucking as an entrepreneur i was making 300 bucks a month not able to
making 300 bucks a month not able to
making 300 bucks a month not able to survive like eating beans for lunch
survive like eating beans for lunch
survive like eating beans for lunch every day and i got job opportunities
every day and i got job opportunities
every day and i got job opportunities with what would have been a dream
with what would have been a dream
with what would have been a dream scenario for me it was a merrill lynch
scenario for me it was a merrill lynch
scenario for me it was a merrill lynch and McKinsey Consulting which like a
and McKinsey Consulting which like a
and McKinsey Consulting which like a year prior it would have been I would
year prior it would have been I would
year prior it would have been I would love to work for these guys and I when I
love to work for these guys and I when I
love to work for these guys and I when I did the interviews with them and I you
did the interviews with them and I you
did the interviews with them and I you know what I just didn’t put effort into
know what I just didn’t put effort into
know what I just didn’t put effort into it I wasn’t that interested in it
it I wasn’t that interested in it
it I wasn’t that interested in it anymore I wanted to run my own thing
anymore I wanted to run my own thing
anymore I wanted to run my own thing did you know wait but Evan hold on did
did you know wait but Evan hold on did
did you know wait but Evan hold on did you know when you had that instinct cuz
you know when you had that instinct cuz
you know when you had that instinct cuz I think a lot of people have that
I think a lot of people have that
I think a lot of people have that instinct of like I’m done with this but
instinct of like I’m done with this but
instinct of like I’m done with this but did you know what the thing was that you
did you know what the thing was that you
did you know what the thing was that you actually wanted to do well I’m confused
actually wanted to do well I’m confused
actually wanted to do well I’m confused cause you said you were already doing it
cause you said you were already doing it
cause you said you were already doing it you said you were already doing it you
you said you were already doing it you
you said you were already doing it you were doing its lucky I didn’t have 20
were doing its lucky I didn’t have 20
were doing its lucky I didn’t have 20 years of corporate experience and ever
years of corporate experience and ever
years of corporate experience and ever actually had a really you know full time
actually had a really you know full time
actually had a really you know full time job before starting my company but I
job before starting my company but I
job before starting my company but I thought I was going to be a banker you
thought I was going to be a banker you
thought I was going to be a banker you looked at like when i graduated i said i
looked at like when i graduated i said i
looked at like when i graduated i said i was going to be a banker and 20 years to
was going to be a banker and 20 years to
was going to be a banker and 20 years to be the head of a investment banking
be the head of a investment banking
be the head of a investment banking company that was my dream growing up I
company that was my dream growing up I
company that was my dream growing up I didn’t have an entrepreneurial you know
didn’t have an entrepreneurial you know
didn’t have an entrepreneurial you know family parents anything there’s no
family parents anything there’s no
family parents anything there’s no support network but when I started doing
support network but when I started doing
support network but when I started doing this even as like a taste it was
this even as like a taste it was
this even as like a taste it was part-time in University something felt
part-time in University something felt
part-time in University something felt right like I had to keep doing this like
right like I had to keep doing this like
right like I had to keep doing this like I felt I owed it to myself like I could
I felt I owed it to myself like I could
I felt I owed it to myself like I could always go what was your first
always go what was your first
always go what was your first entrepreneurial venture what did you
entrepreneurial venture what did you
entrepreneurial venture what did you actually start out doing well I had a
actually start out doing well I had a
actually start out doing well I had a ton of like early failures uh tiny small
ton of like early failures uh tiny small
ton of like early failures uh tiny small businesses like selling baseball cards
businesses like selling baseball cards
businesses like selling baseball cards that kind of stuff the very first thing
that kind of stuff the very first thing
that kind of stuff the very first thing i did was i I was five and I encouraged
i did was i I was five and I encouraged
i did was i I was five and I encouraged my three-year-old sister to drop
my three-year-old sister to drop
my three-year-old sister to drop pictures of me with my daughter’s or
pictures of me with my daughter’s or
pictures of me with my daughter’s or selling them and iron my first five
selling them and iron my first five
selling them and iron my first five cents from my neighbor but the first
cents from my neighbor but the first
cents from my neighbor but the first real business was there was a biotech
real business was there was a biotech
real business was there was a biotech software company and I didn’t know
software company and I didn’t know
software company and I didn’t know anything about software I didn’t know
anything about software I didn’t know
anything about software I didn’t know anything about biology but I came on and
anything about biology but I came on and
anything about biology but I came on and was basically the business guy and
was basically the business guy and
was basically the business guy and helped turn duck if you can’t hold on a
helped turn duck if you can’t hold on a
helped turn duck if you can’t hold on a second but if you came on you mean
second but if you came on you mean
second but if you came on you mean somebody else had already started this
somebody else had already started this
somebody else had already started this company and you came on or this was your
company and you came on or this was your
company and you came on or this was your idea no was not my idea there were two
idea no was not my idea there were two
idea no was not my idea there were two founders they had they had started the
founders they had they had started the
founders they had they had started the company on their own two years prior
company on their own two years prior
company on their own two years prior release a product that was great but
release a product that was great but
release a product that was great but they just didn’t know how to market
they just didn’t know how to market
they just didn’t know how to market themselves and then are you a sales guy
themselves and then are you a sales guy
themselves and then are you a sales guy or an entrepreneur because the salesman
or an entrepreneur because the salesman
or an entrepreneur because the salesman is the guy who sells and makes other
is the guy who sells and makes other
is the guy who sells and makes other people’s ideas fabulous and an
people’s ideas fabulous and an
people’s ideas fabulous and an entrepreneur is the guy they’re not
entrepreneur is the guy they’re not
entrepreneur is the guy they’re not mutually exclusive but I have that
mutually exclusive but I have that
mutually exclusive but I have that talent I want to know with Evans when
talent I want to know with Evans when
talent I want to know with Evans when you say you you were an entrepreneur I
you say you you were an entrepreneur I
you say you you were an entrepreneur I don’t consider you know coming into
don’t consider you know coming into
don’t consider you know coming into somebody else’s business and making it
somebody else’s business and making it
somebody else’s business and making it successful you know oh you did is
successful you know oh you did is
successful you know oh you did is somebody who builds a business it’s not
somebody who builds a business it’s not
somebody who builds a business it’s not the time in a product you gotta build
the time in a product you gotta build
the time in a product you gotta build up a business and part of that is sales
up a business and part of that is sales
up a business and part of that is sales part of us bringing on the team and part
part of us bringing on the team and part
part of us bringing on the team and part of that’s doing the media yeah yes they
of that’s doing the media yeah yes they
of that’s doing the media yeah yes they had a product that was a good product
had a product that was a good product
had a product that was a good product but they didn’t know anything about
but they didn’t know anything about
but they didn’t know anything about building the business that’s what I came
building the business that’s what I came
building the business that’s what I came in got it how did you know how to build
in got it how did you know how to build
in got it how did you know how to build a business I didn’t and I start that but
a business I didn’t and I start that but
a business I didn’t and I start that but I was interesting for me and I was
I was interesting for me and I was
I was interesting for me and I was passionate about it and I almost quit
passionate about it and I almost quit
passionate about it and I almost quit multiple times by God this wasn’t oh
multiple times by God this wasn’t oh
multiple times by God this wasn’t oh here’s the answers and go ahead and we
here’s the answers and go ahead and we
here’s the answers and go ahead and we were instant success well how did it
were instant success well how did it
were instant success well how did it change for you so tell us the moment
change for you so tell us the moment
change for you so tell us the moment when things started getting traction and
when things started getting traction and
when things started getting traction and started to change for you the moment
started to change for you the moment
started to change for you the moment changed when I I was at my absolute
changed when I I was at my absolute
changed when I I was at my absolute lowest III was crying on the phone with
lowest III was crying on the phone with
lowest III was crying on the phone with my partner and told him I quit like I’m
my partner and told him I quit like I’m
my partner and told him I quit like I’m done this is too much stress of work
done this is too much stress of work
done this is too much stress of work we’re not going to make it and then the
we’re not going to make it and then the
we’re not going to make it and then the next day I woke up and I and I realized
next day I woke up and I and I realized
next day I woke up and I and I realized I’m not the first guy to try to solve
I’m not the first guy to try to solve
I’m not the first guy to try to solve this problem and that was a challenge i
this problem and that was a challenge i
this problem and that was a challenge i had was I was trying to do everything
had was I was trying to do everything
had was I was trying to do everything myself with every idea myself hi res I’m
myself with every idea myself hi res I’m
myself with every idea myself hi res I’m not the first guy and so I looked at
not the first guy and so I looked at
not the first guy and so I looked at other software companies I looked at how
other software companies I looked at how
other software companies I looked at how Bill Gates there to Microsoft and how
Bill Gates there to Microsoft and how
Bill Gates there to Microsoft and how into it started in mark if he got
into it started in mark if he got
into it started in mark if he got started and I looked at how they went
started and I looked at how they went
started and I looked at how they went from zero to one not how Bill Gates make
from zero to one not how Bill Gates make
from zero to one not how Bill Gates make section million dollars now not
section million dollars now not
section million dollars now not interesting but zero to one that’s what
interesting but zero to one that’s what
interesting but zero to one that’s what I wanted to do and I modeled his
I wanted to do and I modeled his
I wanted to do and I modeled his strategies improved to work from my
strategies improved to work from my
strategies improved to work from my business and we started getting traction
business and we started getting traction
business and we started getting traction so so that is what you’re talking about
so so that is what you’re talking about
so so that is what you’re talking about right now is really what Suzanne and I
right now is really what Suzanne and I
right now is really what Suzanne and I try to do in these interviews for our
try to do in these interviews for our
try to do in these interviews for our listeners which is we’re not so focused
listeners which is we’re not so focused
listeners which is we’re not so focused on you know what it all looks like when
on you know what it all looks like when
on you know what it all looks like when the trees are heavy with fruit but the
the trees are heavy with fruit but the
the trees are heavy with fruit but the zero to one moment the problem is that’s
zero to one moment the problem is that’s
zero to one moment the problem is that’s a pretty opaque moment and it’s
a pretty opaque moment and it’s
a pretty opaque moment and it’s generally covered up and glorified the
generally covered up and glorified the
generally covered up and glorified the minute you hit success so how did you
minute you hit success so how did you
minute you hit success so how did you find out what those people did 0 to 1
find out what those people did 0 to 1
find out what those people did 0 to 1 because I have never seen anything about
because I have never seen anything about
because I have never seen anything about the 0 21 days the bigger the company is
the 0 21 days the bigger the company is
the 0 21 days the bigger the company is the easier it is to find but you gotta
the easier it is to find but you gotta
the easier it is to find but you gotta dig down and it may be reading
dig down and it may be reading
dig down and it may be reading somebody’s biography or could be reading
somebody’s biography or could be reading
somebody’s biography or could be reading profiles of them it was hard to dig down
profiles of them it was hard to dig down
profiles of them it was hard to dig down to one of my favorite books is called
to one of my favorite books is called
to one of my favorite books is called radicals and visionaries by stadia
radicals and visionaries by stadia
radicals and visionaries by stadia saguaro that explains a lot of these
saguaro that explains a lot of these
saguaro that explains a lot of these early stories but you’re right there
early stories but you’re right there
early stories but you’re right there isn’t a ton of information but again the
isn’t a ton of information but again the
isn’t a ton of information but again the bigger the person is you look at Bill
bigger the person is you look at Bill
bigger the person is you look at Bill Gates read his biography you can find
Gates read his biography you can find
Gates read his biography you can find out how we got started
out how we got started
out how we got started heaven is this what Evan Carmichael
heaven is this what Evan Carmichael
heaven is this what Evan Carmichael dot-com now does is uncovers that that
dot-com now does is uncovers that that
dot-com now does is uncovers that that content to help entrepreneurs source
content to help entrepreneurs source
content to help entrepreneurs source code for those early moments I like it
code for those early moments I like it
code for those early moments I like it the source code I might use that
the source code I might use that
the source code I might use that frequented eyes yeah it right now is the
frequented eyes yeah it right now is the
frequented eyes yeah it right now is the largest collection of famous
largest collection of famous
largest collection of famous entrepreneur stores and profiles online
entrepreneur stores and profiles online
entrepreneur stores and profiles online so we’ve built it up so it’s stories and
so we’ve built it up so it’s stories and
so we’ve built it up so it’s stories and stories and profiles and what’s the
stories and profiles and what’s the
stories and profiles and what’s the revenue model of Evan Carmichael com the
revenue model of Evan Carmichael com the
revenue model of Evan Carmichael com the revenue model right now is off of guide
revenue model right now is off of guide
revenue model right now is off of guide that i sell the helping entrepreneurs
that i sell the helping entrepreneurs
that i sell the helping entrepreneurs can’t break it down a to z of all the
can’t break it down a to z of all the
can’t break it down a to z of all the major challenges are the worksheets that
major challenges are the worksheets that
major challenges are the worksheets that i saw online those worksheets yet the
i saw online those worksheets yet the
i saw online those worksheets yet the worksheet uh and then I partner up with
worksheet uh and then I partner up with
worksheet uh and then I partner up with brands and I do a lot of work with them
brands and I do a lot of work with them
brands and I do a lot of work with them helping them reach the entrepreneur
helping them reach the entrepreneur
helping them reach the entrepreneur market so I did what brands want to
market so I did what brands want to
market so I did what brands want to reach the entrepreneur market hon I work
reach the entrepreneur market hon I work
reach the entrepreneur market hon I work with Twitter I work with doll I work
with Twitter I work with doll I work
with Twitter I work with doll I work with google I work with HP a work with
with google I work with HP a work with
with google I work with HP a work with home depot uh only and you say you work
home depot uh only and you say you work
home depot uh only and you say you work with them what’s your job when you’re
with them what’s your job when you’re
with them what’s your job when you’re working with them usually it’s creating
working with them usually it’s creating
working with them usually it’s creating content for them there may be some
content for them there may be some
content for them there may be some consulting work although I hate doing
consulting work although I hate doing
consulting work although I hate doing consulting because it’s this time for
consulting because it’s this time for
consulting because it’s this time for money but totally yeah yeah expand but
money but totally yeah yeah expand but
money but totally yeah yeah expand but it’s usually so like I just did a dial
it’s usually so like I just did a dial
it’s usually so like I just did a dial Twitter chat so Dowell is trying to
Twitter chat so Dowell is trying to
Twitter chat so Dowell is trying to reach onto the entrepreneur market it’s
reach onto the entrepreneur market it’s
reach onto the entrepreneur market it’s all value add you’re not selling
all value add you’re not selling
all value add you’re not selling anything but they’re trying to be seen
anything but they’re trying to be seen
anything but they’re trying to be seen as a friend of entrepreneur so the first
as a friend of entrepreneur so the first
as a friend of entrepreneur so the first thing you did was become a magnetic
thing you did was become a magnetic
thing you did was become a magnetic force for the entrepreneurial community
force for the entrepreneurial community
force for the entrepreneurial community right and once you got a following then
right and once you got a following then
right and once you got a following then you could turn around and sell that to
you could turn around and sell that to
you could turn around and sell that to partners is that how that worked
partners is that how that worked
partners is that how that worked absolutely I don’t even do any selling
absolutely I don’t even do any selling
absolutely I don’t even do any selling these guys are coming to me right but I
these guys are coming to me right but I
these guys are coming to me right but I mean you needed to create that magnetic
mean you needed to create that magnetic
mean you needed to create that magnetic field otherwise they wouldn’t have so so
field otherwise they wouldn’t have so so
field otherwise they wouldn’t have so so for if you’re listening out there the
for if you’re listening out there the
for if you’re listening out there the the key is what community do you want to
the key is what community do you want to
the key is what community do you want to surround yourself with and what kind of
surround yourself with and what kind of
surround yourself with and what kind of compelling content are you going to
compelling content are you going to
compelling content are you going to create that’s going to get you the
create that’s going to get you the
create that’s going to get you the numbers that then bring in the big boys
numbers that then bring in the big boys
numbers that then bring in the big boys that that sounds really what Evans
that that sounds really what Evans
that that sounds really what Evans uncovered is a couple of things one is
uncovered is a couple of things one is
uncovered is a couple of things one is he went right to his source code he went
he went right to his source code he went
he went right to his source code he went right to his passion to figure out what
right to his passion to figure out what
right to his passion to figure out what it was he wanted to do so that he could
it was he wanted to do so that he could
it was he wanted to do so that he could do it 24-7 without getting tired because
do it 24-7 without getting tired because
do it 24-7 without getting tired because that’s a sign that you’re headed in the
that’s a sign that you’re headed in the
that’s a sign that you’re headed in the right direction
right direction
right direction you don’t get tired you don’t get bored
you don’t get tired you don’t get bored
you don’t get tired you don’t get bored and the other thing that he did is he
and the other thing that he did is he
and the other thing that he did is he figured out to Rachel’s point his market
figured out to Rachel’s point his market
figured out to Rachel’s point his market he knew exactly who he wanted to talk to
he knew exactly who he wanted to talk to
he knew exactly who he wanted to talk to and then it becomes a whole lot easier
and then it becomes a whole lot easier
and then it becomes a whole lot easier to have a voice in that market and Evan
to have a voice in that market and Evan
to have a voice in that market and Evan are you are you doing how to for those
are you are you doing how to for those
are you are you doing how to for those people are you giving them literally
people are you giving them literally
people are you giving them literally that you know how to on the tools for
that you know how to on the tools for
that you know how to on the tools for being entrepreneurs or are you teaching
being entrepreneurs or are you teaching
being entrepreneurs or are you teaching them at a basic level its a mix its a
them at a basic level its a mix its a
them at a basic level its a mix its a mix some people need the how to’s they
mix some people need the how to’s they
mix some people need the how to’s they need to step by step and some people
need to step by step and some people
need to step by step and some people just need the motivation to keep going
just need the motivation to keep going
just need the motivation to keep going you know I see a lot of that motivation
you know I see a lot of that motivation
you know I see a lot of that motivation on the site and I really like it it can
on the site and I really like it it can
on the site and I really like it it can get a little soap a little cheesy but
get a little soap a little cheesy but
get a little soap a little cheesy but but their wonder what can’t get cheesy
but their wonder what can’t get cheesy
but their wonder what can’t get cheesy enough with these guys I know it could
enough with these guys I know it could
enough with these guys I know it could be cheesy but it works it works for me
be cheesy but it works it works for me
be cheesy but it works it works for me and I’m just sharing what work for me so
and I’m just sharing what work for me so
and I’m just sharing what work for me so a lot of people like it we believe it
a lot of people like it we believe it
a lot of people like it we believe it that’s go through all right well it’s
that’s go through all right well it’s
that’s go through all right well it’s been great to have you on the show oven
been great to have you on the show oven
been great to have you on the show oven thank you guys absolutely good luck with
thank you guys absolutely good luck with
thank you guys absolutely good luck with every Carmichael com I hurt you
”
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