hi I’m Evan Carmichael welcome to another edition of ask Evan in today’s
another edition of ask Evan in today’s
another edition of ask Evan in today’s episode I’m going to answer a question
episode I’m going to answer a question
episode I’m going to answer a question from one of my readers John who has
from one of my readers John who has
from one of my readers John who has launched a couple books there are
launched a couple books there are
launched a couple books there are children’s books and I was about to
children’s books and I was about to
children’s books and I was about to launch his third and it’s had a couple
launch his third and it’s had a couple
launch his third and it’s had a couple issues with his publisher where they
issues with his publisher where they
issues with his publisher where they haven’t been able to sell the first two
haven’t been able to sell the first two
haven’t been able to sell the first two books and he’s wondering how can he sell
books and he’s wondering how can he sell
books and he’s wondering how can he sell those two books before launching the
those two books before launching the
those two books before launching the third book so John thanks for the
third book so John thanks for the
third book so John thanks for the question I’m researching the process of
question I’m researching the process of
question I’m researching the process of creating my own book so spoiler alert
creating my own book so spoiler alert
creating my own book so spoiler alert for some of you guys so it’s definitely
for some of you guys so it’s definitely
for some of you guys so it’s definitely an interesting process from the research
an interesting process from the research
an interesting process from the research that I’ve done I’ve seen that publishers
that I’ve done I’ve seen that publishers
that I’ve done I’ve seen that publishers typically will give a lot of support to
typically will give a lot of support to
typically will give a lot of support to an author in terms of helping you edit
an author in terms of helping you edit
an author in terms of helping you edit the book and get it on a timeline and
the book and get it on a timeline and
the book and get it on a timeline and you can get it into book stores but they
you can get it into book stores but they
you can get it into book stores but they don’t do a lot of promotion after the
don’t do a lot of promotion after the
don’t do a lot of promotion after the fact and a lot of that relies on the
fact and a lot of that relies on the
fact and a lot of that relies on the author people to do that themselves so
author people to do that themselves so
author people to do that themselves so what a lot of authors have told me is
what a lot of authors have told me is
what a lot of authors have told me is they’ll get you into the book store and
they’ll get you into the book store and
they’ll get you into the book store and maybe do a little launch party but
maybe do a little launch party but
maybe do a little launch party but that’s it the rest is on you to actually
that’s it the rest is on you to actually
that’s it the rest is on you to actually go and promote so how you can do that
go and promote so how you can do that
go and promote so how you can do that intelligently the first thing I do is
intelligently the first thing I do is
intelligently the first thing I do is try to launch a blog tour so find all
try to launch a blog tour so find all
try to launch a blog tour so find all the different bloggers who talk about
the different bloggers who talk about
the different bloggers who talk about children’s books or children a lot of
children’s books or children a lot of
children’s books or children a lot of the mommy bloggers give them a copy of
the mommy bloggers give them a copy of
the mommy bloggers give them a copy of the book let them review it and offered
the book let them review it and offered
the book let them review it and offered to do an interview or some kind of
to do an interview or some kind of
to do an interview or some kind of review on their blog and trying to line
review on their blog and trying to line
review on their blog and trying to line up a whole series of those you want to
up a whole series of those you want to
up a whole series of those you want to try to get blogs who have a loyal
try to get blogs who have a loyal
try to get blogs who have a loyal following people who are active so look
following people who are active so look
following people who are active so look for ones that have a lot of comments on
for ones that have a lot of comments on
for ones that have a lot of comments on it and are tightly tied to your
it and are tightly tied to your
it and are tightly tied to your community in this case children and so
community in this case children and so
community in this case children and so if you can line up one of those so try
if you can line up one of those so try
if you can line up one of those so try to line up say one a week for the next
to line up say one a week for the next
to line up say one a week for the next year you get 52 bloggers you know
year you get 52 bloggers you know
year you get 52 bloggers you know talking about it promoting your book and
talking about it promoting your book and
talking about it promoting your book and maybe doing an interview it just depends
maybe doing an interview it just depends
maybe doing an interview it just depends on the style of the blog that helps get
on the style of the blog that helps get
on the style of the blog that helps get your name out there a little bit more
your name out there a little bit more
your name out there a little bit more especially as they build momentum a lot
especially as they build momentum a lot
especially as they build momentum a lot of people will read one blog and another
of people will read one blog and another
of people will read one blog and another blog or another blog of it ties for
blog or another blog of it ties for
blog or another blog of it ties for similar interests so if they see you
similar interests so if they see you
similar interests so if they see you constantly appearing in all these
constantly appearing in all these
constantly appearing in all these different blogs the more they see you
different blogs the more they see you
different blogs the more they see you the more likely they’re gonna you know
the more likely they’re gonna you know
the more likely they’re gonna you know become familiar with you and the more
become familiar with you and the more
become familiar with you and the more like they’re gonna want to buy your book
like they’re gonna want to buy your book
like they’re gonna want to buy your book so if it’s a review of your book or if
so if it’s a review of your book or if
so if it’s a review of your book or if it’s interview with the blogger whatever
it’s interview with the blogger whatever
it’s interview with the blogger whatever format best fits the blogger I try to
format best fits the blogger I try to
format best fits the blogger I try to get out there
get out there
get out there and get seen and set up this block
and get seen and set up this block
and get seen and set up this block through yourself the second thing you do
through yourself the second thing you do
through yourself the second thing you do is be a meteor expert for whatever type
is be a meteor expert for whatever type
is be a meteor expert for whatever type of you know message you’re sending out
of you know message you’re sending out
of you know message you’re sending out there so it’s children’s books which is
there so it’s children’s books which is
there so it’s children’s books which is great there may be an underlying theme
great there may be an underlying theme
great there may be an underlying theme to some of your books usually in books
to some of your books usually in books
to some of your books usually in books that cover you know some kind of theme
that cover you know some kind of theme
that cover you know some kind of theme whether it’s manners or bullying or you
whether it’s manners or bullying or you
whether it’s manners or bullying or you know whatever it is you know going
know whatever it is you know going
know whatever it is you know going goodnight
goodnight
goodnight whatever those topics are you could be
whatever those topics are you could be
whatever those topics are you could be seen as almost an expert so when media
seen as almost an expert so when media
seen as almost an expert so when media are writing about those types of stories
are writing about those types of stories
are writing about those types of stories if they need experts to come on you can
if they need experts to come on you can
if they need experts to come on you can go on and talk about it and talk about
go on and talk about it and talk about
go on and talk about it and talk about your book and why you created this book
your book and why you created this book
your book and why you created this book and how you hope that it can help with
and how you hope that it can help with
and how you hope that it can help with bullying or you know whatever issue
bullying or you know whatever issue
bullying or you know whatever issue again you’re covering in in your book
again you’re covering in in your book
again you’re covering in in your book itself a great service that I use is
itself a great service that I use is
itself a great service that I use is called PR leads and everyday reporters
called PR leads and everyday reporters
called PR leads and everyday reporters basically send their lists of stories
basically send their lists of stories
basically send their lists of stories that they’re working on that they’re
that they’re working on that they’re
that they’re working on that they’re looking for experts on so every story
looking for experts on so every story
looking for experts on so every story people are looking for experts so why
people are looking for experts so why
people are looking for experts so why can’t you be that expert so anything
can’t you be that expert so anything
can’t you be that expert so anything related to children if the theme fits
related to children if the theme fits
related to children if the theme fits your book you could go on and say you’re
your book you could go on and say you’re
your book you could go on and say you’re the author of this book you have an
the author of this book you have an
the author of this book you have an interesting story to tell and you know
interesting story to tell and you know
interesting story to tell and you know you might be a potential fit for that
you might be a potential fit for that
you might be a potential fit for that story so something I look at peer leads
story so something I look at peer leads
story so something I look at peer leads isn’t free it’s $100 a month but I used
isn’t free it’s $100 a month but I used
isn’t free it’s $100 a month but I used to get into New York Times and Forbes
to get into New York Times and Forbes
to get into New York Times and Forbes and some pretty big publications and you
and some pretty big publications and you
and some pretty big publications and you know hopefully you’ll be able to do it
know hopefully you’ll be able to do it
know hopefully you’ll be able to do it too for you know anything related to
too for you know anything related to
too for you know anything related to children and so those are some some
children and so those are some some
children and so those are some some quick tips the last thing I would do is
quick tips the last thing I would do is
quick tips the last thing I would do is get a website going I don’t know if you
get a website going I don’t know if you
get a website going I don’t know if you have a website or not you didn’t include
have a website or not you didn’t include
have a website or not you didn’t include it but you know maybe there’s a site for
it but you know maybe there’s a site for
it but you know maybe there’s a site for your books I try to get those going
your books I try to get those going
your books I try to get those going because if people like the book then you
because if people like the book then you
because if people like the book then you can have a newsletter to then sign
can have a newsletter to then sign
can have a newsletter to then sign people up so when you have your new book
people up so when you have your new book
people up so when you have your new book coming out you know they can hopefully
coming out you know they can hopefully
coming out you know they can hopefully want to also buy it as well I know there
want to also buy it as well I know there
want to also buy it as well I know there there are some books that my son likes
there are some books that my son likes
there are some books that my son likes to read that we want to have everyone in
to read that we want to have everyone in
to read that we want to have everyone in the series so whenever the author
the series so whenever the author
the series so whenever the author publishes a new one and we want to know
publishes a new one and we want to know
publishes a new one and we want to know what that new book is so we can go out
what that new book is so we can go out
what that new book is so we can go out and get it as well add to the collection
and get it as well add to the collection
and get it as well add to the collection because he loves it so much so if you
because he loves it so much so if you
because he loves it so much so if you had a website when people can sign up
had a website when people can sign up
had a website when people can sign up with a newsletter and be notified many
with a newsletter and be notified many
with a newsletter and be notified many new books coming out that would be
new books coming out that would be
new books coming out that would be fantastic so you can go on your blog to
fantastic so you can go on your blog to
fantastic so you can go on your blog to or immediate or promoting the first book
or immediate or promoting the first book
or immediate or promoting the first book and second book and drop hints about the
and second book and drop hints about the
and second book and drop hints about the third book and collect people’s email
third book and collect people’s email
third book and collect people’s email addresses on your website so then when
addresses on your website so then when
addresses on your website so then when you are ready to launch you have a whole
you are ready to launch you have a whole
you are ready to launch you have a whole list of people to immediately start
list of people to immediately start
list of people to immediately start boosting sales and get
boosting sales and get
boosting sales and get going so I hope that helps if you guys
going so I hope that helps if you guys
going so I hope that helps if you guys like the video I’d love to see you give
like the video I’d love to see you give
like the video I’d love to see you give it a thumbs up and makes you want to do
it a thumbs up and makes you want to do
it a thumbs up and makes you want to do more of these for you
more of these for you
more of these for you and if you have a question or you have
and if you have a question or you have
and if you have a question or you have something else to add to this video
something else to add to this video
something else to add to this video there to help John out I’d love to see
there to help John out I’d love to see
there to help John out I’d love to see it below if you wanna leave it in the
it below if you wanna leave it in the
it below if you wanna leave it in the comments and we’ll see you on the next
comments and we’ll see you on the next
comments and we’ll see you on the next episode
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