you’re not gonna increase your revenue your traffic your sales unless you take
your traffic your sales unless you take
your traffic your sales unless you take growth seriously perfection is overrated
growth seriously perfection is overrated
growth seriously perfection is overrated nothing’s ever perfect you’re gonna
nothing’s ever perfect you’re gonna
nothing’s ever perfect you’re gonna continue to have to iterate so forth so
continue to have to iterate so forth so
continue to have to iterate so forth so on why would you expect someone to just
on why would you expect someone to just
on why would you expect someone to just come to your website and be like hey buy
come to your website and be like hey buy
come to your website and be like hey buy something for a thousand dollars okay
something for a thousand dollars okay
something for a thousand dollars okay here’s my credit card
here’s my credit card
here’s my credit card right he’s an entrepreneur investor and
right he’s an entrepreneur investor and
right he’s an entrepreneur investor and analytics expert he’s best known as the
analytics expert he’s best known as the
analytics expert he’s best known as the co-founder of KISSmetrics
co-founder of KISSmetrics
co-founder of KISSmetrics and crazy egg in addition to founding
and crazy egg in addition to founding
and crazy egg in addition to founding companies he’s well regarded as a writer
companies he’s well regarded as a writer
companies he’s well regarded as a writer and a block
and a block
and a block he’s neil patel and here’s my take on
he’s neil patel and here’s my take on
he’s neil patel and here’s my take on his top ten rules for success remember
his top ten rules for success remember
his top ten rules for success remember three is my personal favorite and I’m
three is my personal favorite and I’m
three is my personal favorite and I’m curious to figure out which one you guys
curious to figure out which one you guys
curious to figure out which one you guys like the best also as Neil is talking if
like the best also as Neil is talking if
like the best also as Neil is talking if he says something that really resonates
he says something that really resonates
he says something that really resonates with you please leave it in the comments
with you please leave it in the comments
with you please leave it in the comments below and put quotes around it so other
below and put quotes around it so other
below and put quotes around it so other people can be inspired as well enjoy
before we get started I want to tell you
before we get started I want to tell you one quote from a guy named Adam Nash and
one quote from a guy named Adam Nash and
one quote from a guy named Adam Nash and it’s very important in which growth is
it’s very important in which growth is
it’s very important in which growth is important and all good companies take it
important and all good companies take it
important and all good companies take it seriously
seriously
seriously you’re not going to increase your
you’re not going to increase your
you’re not going to increase your revenue your traffic your sales unless
revenue your traffic your sales unless
revenue your traffic your sales unless you take growth seriously for example
you take growth seriously for example
you take growth seriously for example you know Facebook you know what their
you know Facebook you know what their
you know Facebook you know what their internal metric when they first started
internal metric when they first started
internal metric when they first started out was how many more users were they
out was how many more users were they
out was how many more users were they adding per day and they weren’t just
adding per day and they weren’t just
adding per day and they weren’t just looking at it as a pure number so if
looking at it as a pure number so if
looking at it as a pure number so if they had a thousand users the first day
they had a thousand users the first day
they had a thousand users the first day and the second day they had another
and the second day they had another
and the second day they had another thousand users and then the third day
thousand users and then the third day
thousand users and then the third day they had another new thousand users
they had another new thousand users
they had another new thousand users that’s slowing growth percentage-wise
that’s slowing growth percentage-wise
that’s slowing growth percentage-wise you’re not growing as fast so their goal
you’re not growing as fast so their goal
you’re not growing as fast so their goal was to grow a faster percent than the
was to grow a faster percent than the
was to grow a faster percent than the previous day right if you take growth
previous day right if you take growth
previous day right if you take growth seriously you can actually do quite well
seriously you can actually do quite well
seriously you can actually do quite well you need to execute and you need to
you need to execute and you need to
you need to execute and you need to execute as fast as possible because the
execute as fast as possible because the
execute as fast as possible because the thing at the end today is whether you
thing at the end today is whether you
thing at the end today is whether you feel you have competitors or not sooner
feel you have competitors or not sooner
feel you have competitors or not sooner or later you’re gonna have someone and
or later you’re gonna have someone and
or later you’re gonna have someone and if you can’t move fast enough someone’s
if you can’t move fast enough someone’s
if you can’t move fast enough someone’s going to beat you to the punch so make
going to beat you to the punch so make
going to beat you to the punch so make sure whatever you’re doing you get
sure whatever you’re doing you get
sure whatever you’re doing you get something out within a month or two if
something out within a month or two if
something out within a month or two if it takes you longer than that you’re
it takes you longer than that you’re
it takes you longer than that you’re taking way too long
taking way too long
taking way too long I created this company called surf and
I created this company called surf and
I created this company called surf and it was in Rockwall Texas right by Dallas
it was in Rockwall Texas right by Dallas
it was in Rockwall Texas right by Dallas and I had this brilliant idea have any
and I had this brilliant idea have any
and I had this brilliant idea have any of you guys heard of the media temple
of you guys heard of the media temple
of you guys heard of the media temple grid server solution that was my idea a
grid server solution that was my idea a
grid server solution that was my idea a year or two before I came out and I
year or two before I came out and I
year or two before I came out and I spent a million bucks on it trying to
spent a million bucks on it trying to
spent a million bucks on it trying to actually do that idea before media
actually do that idea before media
actually do that idea before media temple this funny thing is that I have a
temple this funny thing is that I have a
temple this funny thing is that I have a million bucks so actually had a borrow a
million bucks so actually had a borrow a
million bucks so actually had a borrow a million bucks and I sped it spent it on
million bucks and I sped it spent it on
million bucks and I sped it spent it on business partners who moved really slow
business partners who moved really slow
business partners who moved really slow and really weren’t the best at what they
and really weren’t the best at what they
and really weren’t the best at what they did within 12 months we launched nothing
did within 12 months we launched nothing
did within 12 months we launched nothing they also had some of the Proms in my
they also had some of the Proms in my
they also had some of the Proms in my previous slide right like financial
previous slide right like financial
previous slide right like financial instability they had a family and kids
instability they had a family and kids
instability they had a family and kids of I think like six
of I think like six
of I think like six so even bottom a home in Rockwall Texas
so even bottom a home in Rockwall Texas
so even bottom a home in Rockwall Texas that cost two hundred and something
that cost two hundred and something
that cost two hundred and something thousand why did I buy it instead of
thousand why did I buy it instead of
thousand why did I buy it instead of renting
renting
renting I have no clue oh stupid and young but
I have no clue oh stupid and young but
I have no clue oh stupid and young but nonetheless I lost over a million bucks
nonetheless I lost over a million bucks
nonetheless I lost over a million bucks on that a borrowed money not investor
on that a borrowed money not investor
on that a borrowed money not investor money but borrowed money that I had to
money but borrowed money that I had to
money but borrowed money that I had to pay back and it failed miserably because
pay back and it failed miserably because
pay back and it failed miserably because we never launched anything if you can’t
we never launched anything if you can’t
we never launched anything if you can’t allow something someone like me to
allow something someone like me to
allow something someone like me to tumbles gonna beat you to the punch
tumbles gonna beat you to the punch
tumbles gonna beat you to the punch get a ton of customers and make a lot of
get a ton of customers and make a lot of
get a ton of customers and make a lot of money so lessons I learned from that set
money so lessons I learned from that set
money so lessons I learned from that set deadlines no matter what you have to set
deadlines no matter what you have to set
deadlines no matter what you have to set deadlines people have to be held
deadlines people have to be held
deadlines people have to be held accountable to him as well right can’t
accountable to him as well right can’t
accountable to him as well right can’t just set deadlines it passes nothing
just set deadlines it passes nothing
just set deadlines it passes nothing happens someone better be medium if not
happens someone better be medium if not
happens someone better be medium if not you know something has to change you
you know something has to change you
you know something has to change you also need to make sure they’re small if
also need to make sure they’re small if
also need to make sure they’re small if the deadline if they’re like milestones
the deadline if they’re like milestones
the deadline if they’re like milestones goals are too big for those deadlines
goals are too big for those deadlines
goals are too big for those deadlines they’re not going to get met so make
they’re not going to get met so make
they’re not going to get met so make them really small and tangible that way
them really small and tangible that way
them really small and tangible that way you can see it really well in advance if
you can see it really well in advance if
you can see it really well in advance if they’re actually going to be met or not
they’re actually going to be met or not
they’re actually going to be met or not and last but not least don’t worry about
and last but not least don’t worry about
and last but not least don’t worry about perfection a lot of people like dude I’m
perfection a lot of people like dude I’m
perfection a lot of people like dude I’m gonna create the most perfect version of
gonna create the most perfect version of
gonna create the most perfect version of you know whatever it may be that
you know whatever it may be that
you know whatever it may be that software has a lot of buzz mine’s gonna
software has a lot of buzz mine’s gonna
software has a lot of buzz mine’s gonna be perfect perfection is overrated
be perfect perfection is overrated
be perfect perfection is overrated nothing’s ever perfect you’re gonna
nothing’s ever perfect you’re gonna
nothing’s ever perfect you’re gonna continue to have to iterate so forth so
continue to have to iterate so forth so
continue to have to iterate so forth so on it’s never going to be perfect
on it’s never going to be perfect
on it’s never going to be perfect there’s always going to be issues just
there’s always going to be issues just
there’s always going to be issues just get it out there and start trying to
get it out there and start trying to
get it out there and start trying to make money I continually learn from my
make money I continually learn from my
make money I continually learn from my mistakes and other people’s mistakes see
mistakes and other people’s mistakes see
mistakes and other people’s mistakes see entrepreneurs think that hey to create
entrepreneurs think that hey to create
entrepreneurs think that hey to create that billion dollar company 100 million
that billion dollar company 100 million
that billion dollar company 100 million dollar company or even million our
dollar company or even million our
dollar company or even million our company had to be really smart and sure
company had to be really smart and sure
company had to be really smart and sure brains is part of it luck is a huge
brains is part of it luck is a huge
brains is part of it luck is a huge component but what I’ve learned over the
component but what I’ve learned over the
component but what I’ve learned over the years is everyone no matter how smart
years is everyone no matter how smart
years is everyone no matter how smart you are you’re gonna fail many times
you are you’re gonna fail many times
you are you’re gonna fail many times you’re going to make mistakes just look
you’re going to make mistakes just look
you’re going to make mistakes just look at Mark Zuckerberg Facebook worked out
at Mark Zuckerberg Facebook worked out
at Mark Zuckerberg Facebook worked out his version of snapchat that was a
his version of snapchat that was a
his version of snapchat that was a copycat did not work out right so
copycat did not work out right so
copycat did not work out right so there’s other areas in which Facebook
there’s other areas in which Facebook
there’s other areas in which Facebook failed but Facebook overall as a company
failed but Facebook overall as a company
failed but Facebook overall as a company has done great just because you’re smart
has done great just because you’re smart
has done great just because you’re smart doesn’t mean you’re always going to
doesn’t mean you’re always going to
doesn’t mean you’re always going to succeed with everything you try your
succeed with everything you try your
succeed with everything you try your touch but every time you do something
touch but every time you do something
touch but every time you do something you will learn new things you’ll make
you will learn new things you’ll make
you will learn new things you’ll make mistakes and if you learn from these
mistakes and if you learn from these
mistakes and if you learn from these mistakes and avoid making them over and
mistakes and avoid making them over and
mistakes and avoid making them over and over again you’ll actually increase your
over again you’ll actually increase your
over again you’ll actually increase your odds of succeeding as time goes on
odds of succeeding as time goes on
odds of succeeding as time goes on and the best way to do this is not just
and the best way to do this is not just
and the best way to do this is not just to learn from your mistakes but it’s
to learn from your mistakes but it’s
to learn from your mistakes but it’s also to learn from the mistakes of
also to learn from the mistakes of
also to learn from the mistakes of others Rockefeller Carnegie all these
others Rockefeller Carnegie all these
others Rockefeller Carnegie all these people who are entrepreneurs years ago
people who are entrepreneurs years ago
people who are entrepreneurs years ago in the 1800’s 1900s they themselves use
in the 1800’s 1900s they themselves use
in the 1800’s 1900s they themselves use business principles and concepts that
business principles and concepts that
business principles and concepts that are still applicable in today’s world
are still applicable in today’s world
are still applicable in today’s world sure we have the internet but the same
sure we have the internet but the same
sure we have the internet but the same strategies and concepts that they use
strategies and concepts that they use
strategies and concepts that they use are still applicable right so learn from
are still applicable right so learn from
are still applicable right so learn from their mistakes learn will work for them
their mistakes learn will work for them
their mistakes learn will work for them what didn’t work for them why and bring
what didn’t work for them why and bring
what didn’t work for them why and bring that into what you’re doing today so
that into what you’re doing today so
that into what you’re doing today so conversion optimization is like dating
conversion optimization is like dating
conversion optimization is like dating right so if I go up to a random person
right so if I go up to a random person
right so if I go up to a random person let’s say the lady looking down on her
let’s say the lady looking down on her
let’s say the lady looking down on her lap up anyone unbound sure what’s your
lap up anyone unbound sure what’s your
lap up anyone unbound sure what’s your name what’s your name
name what’s your name
name what’s your name Nadia if I say will you marry me right
Nadia if I say will you marry me right
Nadia if I say will you marry me right now chances are you’re gonna say all
now chances are you’re gonna say all
now chances are you’re gonna say all right if she was single she would still
right if she was single she would still
right if she was single she would still probably say no why would she say no yes
probably say no why would she say no yes
probably say no why would she say no yes she is smart
she is smart
she is smart but what’s other yeah okay not enough
but what’s other yeah okay not enough
but what’s other yeah okay not enough date about what else if someone comes up
date about what else if someone comes up
date about what else if someone comes up to you in the middle of the street and
to you in the middle of the street and
to you in the middle of the street and just say will you marry me I don’t care
just say will you marry me I don’t care
just say will you marry me I don’t care if they look they’re Victoria’s Secret
if they look they’re Victoria’s Secret
if they look they’re Victoria’s Secret model right why would you say no or I
model right why would you say no or I
model right why would you say no or I don’t care if they’re Brad Pitt exactly
don’t care if they’re Brad Pitt exactly
don’t care if they’re Brad Pitt exactly you don’t know um that’s right whoever
you don’t know um that’s right whoever
you don’t know um that’s right whoever said that give yourself a pat on the
said that give yourself a pat on the
said that give yourself a pat on the back that’s the way the internet works –
back that’s the way the internet works –
back that’s the way the internet works – why would you expect someone to just
why would you expect someone to just
why would you expect someone to just come to your website and be like hey buy
come to your website and be like hey buy
come to your website and be like hey buy something for $1,000 okay here’s my
something for $1,000 okay here’s my
something for $1,000 okay here’s my credit card
credit card
credit card right I wish the world work like that
right I wish the world work like that
right I wish the world work like that but it doesn’t but once you get to know
but it doesn’t but once you get to know
but it doesn’t but once you get to know people they’re much more likely to say
people they’re much more likely to say
people they’re much more likely to say yes right just like you date someone get
yes right just like you date someone get
yes right just like you date someone get to know I move in together you ask them
to know I move in together you ask them
to know I move in together you ask them to marry you
to marry you
to marry you hopefully they say yes if not you kind
hopefully they say yes if not you kind
hopefully they say yes if not you kind of wasted some time but here’s what most
of wasted some time but here’s what most
of wasted some time but here’s what most funnels look like someone comes to your
funnels look like someone comes to your
funnels look like someone comes to your website sign up and you generate some
website sign up and you generate some
website sign up and you generate some sales right so I decided to do something
sales right so I decided to do something
sales right so I decided to do something I’m like you know what why not flip
I’m like you know what why not flip
I’m like you know what why not flip around the funnel why not get people to
around the funnel why not get people to
around the funnel why not get people to actually use a product before actually
actually use a product before actually
actually use a product before actually try to charge them put in a URL first
try to charge them put in a URL first
try to charge them put in a URL first from there what’s your goal start
from there what’s your goal start
from there what’s your goal start creating product or
creating product or
creating product or it actually caused a 52.1 1 percent
it actually caused a 52.1 1 percent
it actually caused a 52.1 1 percent increase in signups all by switching it
increase in signups all by switching it
increase in signups all by switching it around still ask for their credit card
around still ask for their credit card
around still ask for their credit card just about more signups why because
just about more signups why because
just about more signups why because people got to play around with the
people got to play around with the
people got to play around with the product a bit before they actually
product a bit before they actually
product a bit before they actually bought focus focus focus you heard the
bought focus focus focus you heard the
bought focus focus focus you heard the same as Generation Y kids have a didi
same as Generation Y kids have a didi
same as Generation Y kids have a didi right that’s what we all say well if you
right that’s what we all say well if you
right that’s what we all say well if you have a didi you know you got to figure
have a didi you know you got to figure
have a didi you know you got to figure out how to focus and here’s the thing
out how to focus and here’s the thing
out how to focus and here’s the thing there isn’t enough time in the day to do
there isn’t enough time in the day to do
there isn’t enough time in the day to do multiple things think of it this way I’m
multiple things think of it this way I’m
multiple things think of it this way I’m a single guy I’m 27 now and if you think
a single guy I’m 27 now and if you think
a single guy I’m 27 now and if you think about definitely 24 hours in a day 7
about definitely 24 hours in a day 7
about definitely 24 hours in a day 7 days a week let’s say you sleep I need
days a week let’s say you sleep I need
days a week let’s say you sleep I need my eight hours of sleep I’m cranky it’s
my eight hours of sleep I’m cranky it’s
my eight hours of sleep I’m cranky it’s like you know you hang out with family
like you know you hang out with family
like you know you hang out with family whatever maybe you don’t really have
whatever maybe you don’t really have
whatever maybe you don’t really have more than 70 to 80 hours to work every
more than 70 to 80 hours to work every
more than 70 to 80 hours to work every single week
single week
single week if you barely have money and there’s not
if you barely have money and there’s not
if you barely have money and there’s not enough time in the day to work right to
enough time in the day to work right to
enough time in the day to work right to get everything done that needs to be
get everything done that needs to be
get everything done that needs to be done how can you do multiple businesses
done how can you do multiple businesses
done how can you do multiple businesses and do two businesses at the same time
and do two businesses at the same time
and do two businesses at the same time it’s just not gonna work unless you’re
it’s just not gonna work unless you’re
it’s just not gonna work unless you’re Elon Musk and I got to say that guy’s a
Elon Musk and I got to say that guy’s a
Elon Musk and I got to say that guy’s a badass right like when people ask him
badass right like when people ask him
badass right like when people ask him what do you do he can say oh one of my
what do you do he can say oh one of my
what do you do he can say oh one of my companies competes with Toyota it was
companies competes with Toyota it was
companies competes with Toyota it was the other one do I compete with NASA
the other one do I compete with NASA
the other one do I compete with NASA right like he’s a badass
right like he’s a badass
right like he’s a badass I need a CEO of both of them and their
I need a CEO of both of them and their
I need a CEO of both of them and their billion-dollar companies unless you’re
billion-dollar companies unless you’re
billion-dollar companies unless you’re Elon Musk don’t try to two companies out
Elon Musk don’t try to two companies out
Elon Musk don’t try to two companies out once right he put in when people
once right he put in when people
once right he put in when people wouldn’t give him money and one
wouldn’t give him money and one
wouldn’t give him money and one interview he’s like no one give you
interview he’s like no one give you
interview he’s like no one give you money I just put in a hundred million
money I just put in a hundred million
money I just put in a hundred million bucks of my own money right like the
bucks of my own money right like the
bucks of my own money right like the guy’s really a badass and probably none
guy’s really a badass and probably none
guy’s really a badass and probably none of us in this room are him so don’t try
of us in this room are him so don’t try
of us in this room are him so don’t try to do two businesses at once focus idea
to do two businesses at once focus idea
to do two businesses at once focus idea number six get personal and I got this
number six get personal and I got this
number six get personal and I got this idea from Facebook years ago do you
idea from Facebook years ago do you
idea from Facebook years ago do you remember when you’re on Facebook like
remember when you’re on Facebook like
remember when you’re on Facebook like five years ago and you would see all
five years ago and you would see all
five years ago and you would see all these ads your friend has a crush on you
these ads your friend has a crush on you
these ads your friend has a crush on you you remember that those guys made a
you remember that those guys made a
you remember that those guys made a killing there were stammers but they
killing there were stammers but they
killing there were stammers but they made a killing and I’m not saying you
made a killing and I’m not saying you
made a killing and I’m not saying you should spam but you can actually learn a
should spam but you can actually learn a
should spam but you can actually learn a lot from these kind of people don’t do
lot from these kind of people don’t do
lot from these kind of people don’t do the shady stuff they’re doing but take
the shady stuff they’re doing but take
the shady stuff they’re doing but take that ethical tactics that they’re doing
that ethical tactics that they’re doing
that ethical tactics that they’re doing and replicate them and throw out the
and replicate them and throw out the
and replicate them and throw out the shady business model
shady business model
shady business model so dating sites make you feel special
so dating sites make you feel special
so dating sites make you feel special very special right they tell you when
very special right they tell you when
very special right they tell you when you go to these sites OkCupid match.com
you go to these sites OkCupid match.com
you go to these sites OkCupid match.com uh what else is there a tinder doesn’t
uh what else is there a tinder doesn’t
uh what else is there a tinder doesn’t do it because Tinder’s Mobile Bay
do it because Tinder’s Mobile Bay
do it because Tinder’s Mobile Bay actually tinder kind of does it it’s geo
actually tinder kind of does it it’s geo
actually tinder kind of does it it’s geo base right they make you feel special so
base right they make you feel special so
base right they make you feel special so if I’m logging in from Vancouver and I
if I’m logging in from Vancouver and I
if I’m logging in from Vancouver and I go to match I don’t know if matches here
go to match I don’t know if matches here
go to match I don’t know if matches here it’s a IAC company it usually says hey
it’s a IAC company it usually says hey
it’s a IAC company it usually says hey there’s you know five thousand six
there’s you know five thousand six
there’s you know five thousand six hundred and thirty nine singles in
hundred and thirty nine singles in
hundred and thirty nine singles in Vancouver what are you waiting for right
Vancouver what are you waiting for right
Vancouver what are you waiting for right I say oh that’s a lot of single people
I say oh that’s a lot of single people
I say oh that’s a lot of single people in Vancouver maybe I should sign up so
in Vancouver maybe I should sign up so
in Vancouver maybe I should sign up so we tested this out on Tim Sykes comm I’m
we tested this out on Tim Sykes comm I’m
we tested this out on Tim Sykes comm I’m determined to create a millionaire
determined to create a millionaire
determined to create a millionaire trader in Las Vegas my only question is
trader in Las Vegas my only question is
trader in Las Vegas my only question is will it be you right Tim is down to
will it be you right Tim is down to
will it be you right Tim is down to create a millionaire trader he’s done
create a millionaire trader he’s done
create a millionaire trader he’s done this many times we started using geo
this many times we started using geo
this many times we started using geo based data the sign up rate actually
based data the sign up rate actually
based data the sign up rate actually increased quite a bit we decided to do
increased quite a bit we decided to do
increased quite a bit we decided to do the same thing on my site do you want
the same thing on my site do you want
the same thing on my site do you want more traffic
more traffic
more traffic hey I’m Neil Patel I’m determined to
hey I’m Neil Patel I’m determined to
hey I’m Neil Patel I’m determined to make a business in Las Vegas successful
make a business in Las Vegas successful
make a business in Las Vegas successful my only question is will it be you
my only question is will it be you
my only question is will it be you the best part about this is for all the
the best part about this is for all the
the best part about this is for all the people around Las Vegas or cities like
people around Las Vegas or cities like
people around Las Vegas or cities like that geo tartines not exact so it may
that geo tartines not exact so it may
that geo tartines not exact so it may say Las Vegas even when someone’s like
say Las Vegas even when someone’s like
say Las Vegas even when someone’s like 3040 miles away you know how many emails
3040 miles away you know how many emails
3040 miles away you know how many emails we were getting per day like hey I
we were getting per day like hey I
we were getting per day like hey I applaud I really want to do I’m not
applaud I really want to do I’m not
applaud I really want to do I’m not based in Las Vegas but I’m only 20 miles
based in Las Vegas but I’m only 20 miles
based in Las Vegas but I’m only 20 miles away I can drive traffic’s not too bad
away I can drive traffic’s not too bad
away I can drive traffic’s not too bad right
right
right people are really engaged like wow this
people are really engaged like wow this
people are really engaged like wow this is personal it’s just a opportunity for
is personal it’s just a opportunity for
is personal it’s just a opportunity for someone who’s in Las Vegas heck he
someone who’s in Las Vegas heck he
someone who’s in Las Vegas heck he doesn’t surface in nor do i we don’t
doesn’t surface in nor do i we don’t
doesn’t surface in nor do i we don’t service people in Hamburg Germany but if
service people in Hamburg Germany but if
service people in Hamburg Germany but if you go to the page or show up Hamburg
you go to the page or show up Hamburg
you go to the page or show up Hamburg Germany if you’re in Hamburg Germany
Germany if you’re in Hamburg Germany
Germany if you’re in Hamburg Germany right that’s what we do then we also
right that’s what we do then we also
right that’s what we do then we also took this data and decided to throw it
took this data and decided to throw it
took this data and decided to throw it throughout all the steps from geo
throughout all the steps from geo
throughout all the steps from geo popping in the name changing it to a
popping in the name changing it to a
popping in the name changing it to a multiple step process instead of single
multiple step process instead of single
multiple step process instead of single so that way people actually feeling
so that way people actually feeling
so that way people actually feeling special throughout the whole signup
special throughout the whole signup
special throughout the whole signup process
process
process you know what happen 68% increase
you know what happen 68% increase
you know what happen 68% increase engagements so conversions jump roughly
engagements so conversions jump roughly
engagements so conversions jump roughly 30% from signing up but engagement was
30% from signing up but engagement was
30% from signing up but engagement was more important what I mean by engagement
more important what I mean by engagement
more important what I mean by engagement I’m talking about
I’m talking about
I’m talking about LTV of the customer customers were
LTV of the customer customers were
LTV of the customer customers were staying 68 percent longer and I know
staying 68 percent longer and I know
staying 68 percent longer and I know that may not sound like a big deal right
that may not sound like a big deal right
that may not sound like a big deal right but it’s really hard to keep customers
but it’s really hard to keep customers
but it’s really hard to keep customers if your customer is really staying for a
if your customer is really staying for a
if your customer is really staying for a year and you’re getting them to stay for
year and you’re getting them to stay for
year and you’re getting them to stay for an extra like 7 months that’s huge right
an extra like 7 months that’s huge right
an extra like 7 months that’s huge right that’s 7 months worth of extra money so
that’s 7 months worth of extra money so
that’s 7 months worth of extra money so personalizing a site making people feel
personalizing a site making people feel
personalizing a site making people feel special like they do on the dating sites
special like they do on the dating sites
special like they do on the dating sites can really help you grow your revenue I
can really help you grow your revenue I
can really help you grow your revenue I really love what I’m doing not just so
really love what I’m doing not just so
really love what I’m doing not just so much for people I call find your passion
much for people I call find your passion
much for people I call find your passion and go do it a lot of people claim
and go do it a lot of people claim
and go do it a lot of people claim something is something they really like
something is something they really like
something is something they really like but I enjoy marketing so much in
but I enjoy marketing so much in
but I enjoy marketing so much in creating companies for marketers that I
creating companies for marketers that I
creating companies for marketers that I work my butt off and it doesn’t seem
work my butt off and it doesn’t seem
work my butt off and it doesn’t seem like work right I can work 70 80 hour
like work right I can work 70 80 hour
like work right I can work 70 80 hour weeks consistently and not have to worry
weeks consistently and not have to worry
weeks consistently and not have to worry about it never stresses me out and never
about it never stresses me out and never
about it never stresses me out and never feel like oh I should take a vacation or
feel like oh I should take a vacation or
feel like oh I should take a vacation or any of that I really do enjoy working
any of that I really do enjoy working
any of that I really do enjoy working what workaholic so loyalty matters
what workaholic so loyalty matters
what workaholic so loyalty matters hiring good employees isn’t enough you
hiring good employees isn’t enough you
hiring good employees isn’t enough you need how to loyal employees because it
need how to loyal employees because it
need how to loyal employees because it happens that’s just not in your control
happens that’s just not in your control
happens that’s just not in your control right I was part of this company called
right I was part of this company called
right I was part of this company called fruit cast I put in a hundred grand me
fruit cast I put in a hundred grand me
fruit cast I put in a hundred grand me my co-founder and this dude came up to
my co-founder and this dude came up to
my co-founder and this dude came up to us with idea we said for business we
us with idea we said for business we
us with idea we said for business we barely did it in work we just put in
barely did it in work we just put in
barely did it in work we just put in more of the capital it was when
more of the capital it was when
more of the capital it was when podcasting was hot everyone remember
podcasting was hot everyone remember
podcasting was hot everyone remember podcasting that thing that no one
podcasting that thing that no one
podcasting that thing that no one listens to anymore so when podcasting
listens to anymore so when podcasting
listens to anymore so when podcasting was hot and you just had the iPod
was hot and you just had the iPod
was hot and you just had the iPod without the video right we created this
without the video right we created this
without the video right we created this company kind of like Google AdWords but
company kind of like Google AdWords but
company kind of like Google AdWords but for podcasts because it’s taking off we
for podcasts because it’s taking off we
for podcasts because it’s taking off we could automatically take your podcast
could automatically take your podcast
could automatically take your podcast that you were creating and putting ads
that you were creating and putting ads
that you were creating and putting ads for you and do it on demand paper listen
for you and do it on demand paper listen
for you and do it on demand paper listen model and it was hot right a lot of
model and it was hot right a lot of
model and it was hot right a lot of companies were hitting us up at agencies
companies were hitting us up at agencies
companies were hitting us up at agencies we even had a lot of buyout offers and
we even had a lot of buyout offers and
we even had a lot of buyout offers and it didn’t go through the reason the
it didn’t go through the reason the
it didn’t go through the reason the buyout offer didn’t go through and it
buyout offer didn’t go through and it
buyout offer didn’t go through and it was from a big search giant you can take
was from a big search giant you can take
was from a big search giant you can take a guess there’s only three but the
a guess there’s only three but the
a guess there’s only three but the reason it didn’t go through because he
reason it didn’t go through because he
reason it didn’t go through because he was
was
was dude why would I want to work from that
dude why would I want to work from that
dude why would I want to work from that would be stupid I like doing my own
would be stupid I like doing my own
would be stupid I like doing my own little business and I’m like dude I just
little business and I’m like dude I just
little business and I’m like dude I just give you a hundred grand for this
give you a hundred grand for this
give you a hundred grand for this business and you’re telling me you’re
business and you’re telling me you’re
business and you’re telling me you’re not passionate about it you don’t want
not passionate about it you don’t want
not passionate about it you don’t want to do it full-time or you don’t care for
to do it full-time or you don’t care for
to do it full-time or you don’t care for it I’m like what I give you the hundred
it I’m like what I give you the hundred
it I’m like what I give you the hundred grand for it right so I learned that
grand for it right so I learned that
grand for it right so I learned that it’s really important to have passionate
it’s really important to have passionate
it’s really important to have passionate people like the other thing to keep in
people like the other thing to keep in
people like the other thing to keep in mind is I’ve also been through lawsuits
mind is I’ve also been through lawsuits
mind is I’ve also been through lawsuits class-action lawsuits when you don’t
class-action lawsuits when you don’t
class-action lawsuits when you don’t have loyal people that don’t fit in with
have loyal people that don’t fit in with
have loyal people that don’t fit in with your culture they’re gonna leave you
your culture they’re gonna leave you
your culture they’re gonna leave you during my last class action lawsuit my
during my last class action lawsuit my
during my last class action lawsuit my last and hopefully only one we actually
last and hopefully only one we actually
last and hopefully only one we actually had no employees who left us which is
had no employees who left us which is
had no employees who left us which is pretty amazing right you’re running out
pretty amazing right you’re running out
pretty amazing right you’re running out of capital
of capital
of capital customers were leaving us and the
customers were leaving us and the
customers were leaving us and the class-action lasted a long time like
class-action lasted a long time like
class-action lasted a long time like over a year and no one left us and it’s
over a year and no one left us and it’s
over a year and no one left us and it’s because they really fit in with culture
because they really fit in with culture
because they really fit in with culture we took care of me and my co-founders do
we took care of me and my co-founders do
we took care of me and my co-founders do whatever we can for our team members
whatever we can for our team members
whatever we can for our team members right because it’s like they’re family
right because it’s like they’re family
right because it’s like they’re family so it’s like when you treat them that
so it’s like when you treat them that
so it’s like when you treat them that way they’re gonna treat you that way and
way they’re gonna treat you that way and
way they’re gonna treat you that way and it’s a win-win situation so lessons
it’s a win-win situation so lessons
it’s a win-win situation so lessons learned hire people who fit within your
learned hire people who fit within your
learned hire people who fit within your culture Tony Hsieh does a great job of
culture Tony Hsieh does a great job of
culture Tony Hsieh does a great job of this when you’re interviewing he’ll pay
this when you’re interviewing he’ll pay
this when you’re interviewing he’ll pay you to quit right away if you want to
you to quit right away if you want to
you to quit right away if you want to quit and take the money you can take the
quit and take the money you can take the
quit and take the money you can take the money but he knows that you’re a bad fit
money but he knows that you’re a bad fit
money but he knows that you’re a bad fit make sure everyone has similar short
make sure everyone has similar short
make sure everyone has similar short term and long term models people try to
term and long term models people try to
term and long term models people try to buy you out if everyone on the team
buy you out if everyone on the team
buy you out if everyone on the team doesn’t have that same golden objective
doesn’t have that same golden objective
doesn’t have that same golden objective a lot of your team members won’t go
a lot of your team members won’t go
a lot of your team members won’t go which means that your company’s not
which means that your company’s not
which means that your company’s not going to be valued the same you also
going to be valued the same you also
going to be valued the same you also need to be transparent I’ve always been
need to be transparent I’ve always been
need to be transparent I’ve always been open with my team and by being
open with my team and by being
open with my team and by being transparent it’s helped create a good
transparent it’s helped create a good
transparent it’s helped create a good culture and a healthy one where they
culture and a healthy one where they
culture and a healthy one where they stick with me and I continually stick
stick with me and I continually stick
stick with me and I continually stick with them you have to keep in mind
with them you have to keep in mind
with them you have to keep in mind humans are inherently lazy when you’re
humans are inherently lazy when you’re
humans are inherently lazy when you’re blogging you need to be consistent if
blogging you need to be consistent if
blogging you need to be consistent if you’re gonna write a post right
you’re gonna write a post right
you’re gonna write a post right continually if you’re gonna write once a
continually if you’re gonna write once a
continually if you’re gonna write once a week you better write once a week I
week you better write once a week I
week you better write once a week I don’t care if it’s a holiday I don’t
don’t care if it’s a holiday I don’t
don’t care if it’s a holiday I don’t care if you’re sick you’re gonna do once
care if you’re sick you’re gonna do once
care if you’re sick you’re gonna do once a month and stick to once a month
a month and stick to once a month
a month and stick to once a month worst case you should stick to once a
worst case you should stick to once a
worst case you should stick to once a month and then if you have more time
month and then if you have more time
month and then if you have more time ramp it up to twice a month and once a
ramp it up to twice a month and once a
ramp it up to twice a month and once a week etc I got lazy one time with my
week etc I got lazy one time with my
week etc I got lazy one time with my current blog quick sprout years ago and
current blog quick sprout years ago and
current blog quick sprout years ago and I took a whole month off my traffic was
I took a whole month off my traffic was
I took a whole month off my traffic was climbing almost every single month prior
climbing almost every single month prior
climbing almost every single month prior to that
to that
to that when I took a month off how many months
when I took a month off how many months
when I took a month off how many months do you think it took for me to recover
do you think it took for me to recover
do you think it took for me to recover that traffic three I had a blog
that traffic three I had a blog
that traffic three I had a blog consistently every week for three months
consistently every week for three months
consistently every week for three months just to recuperate my traffic back to
just to recuperate my traffic back to
just to recuperate my traffic back to where it was versus it growing on a
where it was versus it growing on a
where it was versus it growing on a consistent basis now sure the blog won’t
consistent basis now sure the blog won’t
consistent basis now sure the blog won’t ever go to zero but it does go down so
ever go to zero but it does go down so
ever go to zero but it does go down so by continually adding more information
by continually adding more information
by continually adding more information you’re going to find growth when you’re
you’re going to find growth when you’re
you’re going to find growth when you’re also doing this you need a creative
also doing this you need a creative
also doing this you need a creative conversation
conversation
conversation Wellum blogging you can use the words
Wellum blogging you can use the words
Wellum blogging you can use the words you and I it helps create a conversation
you and I it helps create a conversation
you and I it helps create a conversation right Chris set illusion so if you read
right Chris set illusion so if you read
right Chris set illusion so if you read my content quick spot you’ll notice a
my content quick spot you’ll notice a
my content quick spot you’ll notice a lot of use and eyes helps keep people
lot of use and eyes helps keep people
lot of use and eyes helps keep people engaged makes them scroll longer stay on
engaged makes them scroll longer stay on
engaged makes them scroll longer stay on the page etc comment right in essence
the page etc comment right in essence
the page etc comment right in essence I’m creating a virtual conversation and
I’m creating a virtual conversation and
I’m creating a virtual conversation and I kid you not it works the other thing
I kid you not it works the other thing
I kid you not it works the other thing is don’t act smart when you blog dumb it
is don’t act smart when you blog dumb it
is don’t act smart when you blog dumb it down so not only could you create a
down so not only could you create a
down so not only could you create a conversation by using you and I keep it
conversation by using you and I keep it
conversation by using you and I keep it simple
simple
simple don’t try to be more sophisticated or
don’t try to be more sophisticated or
don’t try to be more sophisticated or smarter than your readers you need them
smarter than your readers you need them
smarter than your readers you need them as much as they need you you actually
as much as they need you you actually
as much as they need you you actually may even need them more right so be
may even need them more right so be
may even need them more right so be friendly with them once you’ve got the
friendly with them once you’ve got the
friendly with them once you’ve got the conversation piece down you need to
conversation piece down you need to
conversation piece down you need to focus on headings right so you see
focus on headings right so you see
focus on headings right so you see headings within your blog post you need
headings within your blog post you need
headings within your blog post you need to use them three to five times this
to use them three to five times this
to use them three to five times this will help you break it up it keeps it
will help you break it up it keeps it
will help you break it up it keeps it simple right how many times have you
simple right how many times have you
simple right how many times have you guys signed up for a service once twice
guys signed up for a service once twice
guys signed up for a service once twice three times I bet all of you guys have
three times I bet all of you guys have
three times I bet all of you guys have signed up for more than 50 services in
signed up for more than 50 services in
signed up for more than 50 services in your lifetime in which you’re putting in
your lifetime in which you’re putting in
your lifetime in which you’re putting in your name and email somewhere would you
your name and email somewhere would you
your name and email somewhere would you agree with that probably even a hundred
agree with that probably even a hundred
agree with that probably even a hundred right what was if I could tell you that
right what was if I could tell you that
right what was if I could tell you that you would you can sign up for a product
you would you can sign up for a product
you would you can sign up for a product without giving your name email and
without giving your name email and
without giving your name email and password would you be happy assuming it
password would you be happy assuming it
password would you be happy assuming it doesn’t break any privacy laws all your
doesn’t break any privacy laws all your
doesn’t break any privacy laws all your information secure etc would you be
information secure etc would you be
information secure etc would you be happy yes right well you can so buffer
happy yes right well you can so buffer
happy yes right well you can so buffer login with Twitter login with Facebook
login with Twitter login with Facebook
login with Twitter login with Facebook logging Lea with LinkedIn or log in with
logging Lea with LinkedIn or log in with
logging Lea with LinkedIn or log in with the email address a lot of people are
the email address a lot of people are
the email address a lot of people are doing it I understand there are social
doing it I understand there are social
doing it I understand there are social media business but anyone can do this we
media business but anyone can do this we
media business but anyone can do this we do this at KISSmetrics
do this at KISSmetrics
do this at KISSmetrics metric sells b2b solutions for
metric sells b2b solutions for
metric sells b2b solutions for businesses so you would think oh people
businesses so you would think oh people
businesses so you would think oh people would use our corporate email address
would use our corporate email address
would use our corporate email address you know Facebook without word
you know Facebook without word
you know Facebook without word especially Gmail right you guys wouldn’t
especially Gmail right you guys wouldn’t
especially Gmail right you guys wouldn’t think Jima would work for a business
think Jima would work for a business
think Jima would work for a business that only sells other businesses well we
that only sells other businesses well we
that only sells other businesses well we decided to test it out sign up with your
decided to test it out sign up with your
decided to test it out sign up with your Google account we didn’t even give
Google account we didn’t even give
Google account we didn’t even give another option that stated also sign up
another option that stated also sign up
another option that stated also sign up with your email we made you sign up with
with your email we made you sign up with
with your email we made you sign up with your Google account right just that one
your Google account right just that one
your Google account right just that one little change increase signs by fifty
little change increase signs by fifty
little change increase signs by fifty nine point four percent then we decided
nine point four percent then we decided
nine point four percent then we decided to do something funny I can see the
to do something funny I can see the
to do something funny I can see the unbalanced person shaking head you’re
unbalanced person shaking head you’re
unbalanced person shaking head you’re going to try this aren’t you all right
going to try this aren’t you all right
going to try this aren’t you all right try this after I even work better so we
try this after I even work better so we
try this after I even work better so we decided to do something else we’re like
decided to do something else we’re like
decided to do something else we’re like you know what I hate signing up I don’t
you know what I hate signing up I don’t
you know what I hate signing up I don’t mind logging into sites but I don’t like
mind logging into sites but I don’t like
mind logging into sites but I don’t like signing up so we decided to change a
signing up so we decided to change a
signing up so we decided to change a call-to-action button to say hey log in
call-to-action button to say hey log in
call-to-action button to say hey log in with Google right we’ve got another
with Google right we’ve got another
with Google right we’ve got another twenty two percent increase in signups
twenty two percent increase in signups
twenty two percent increase in signups just by changing the word from sign up
just by changing the word from sign up
just by changing the word from sign up to log in so if you take both the
to log in so if you take both the
to log in so if you take both the conversion rates the fifty nine and the
conversion rates the fifty nine and the
conversion rates the fifty nine and the twenty two it compounds right you’re
twenty two it compounds right you’re
twenty two it compounds right you’re looking at roughly like a 90 plus
looking at roughly like a 90 plus
looking at roughly like a 90 plus percent increase in conversions that’s
percent increase in conversions that’s
percent increase in conversions that’s not too shabby all by just using Google
not too shabby all by just using Google
not too shabby all by just using Google and we have customers like Microsoft
and we have customers like Microsoft
and we have customers like Microsoft Amazon etc they all signed up through
Amazon etc they all signed up through
Amazon etc they all signed up through the Google funnel and you would think
the Google funnel and you would think
the Google funnel and you would think people have Microsoft aren’t using Gmail
people have Microsoft aren’t using Gmail
people have Microsoft aren’t using Gmail I can prove to you they are right so
I can prove to you they are right so
I can prove to you they are right so someone’s telling you oh it’s not going
someone’s telling you oh it’s not going
someone’s telling you oh it’s not going to work it’s not worth testing you know
to work it’s not worth testing you know
to work it’s not worth testing you know what try it out you can’t go wrong
what try it out you can’t go wrong
what try it out you can’t go wrong just send 10% of your traffic what’s the
just send 10% of your traffic what’s the
just send 10% of your traffic what’s the worst that’s going to happen so try out
worst that’s going to happen so try out
worst that’s going to happen so try out these tactics it doesn’t matter if your
these tactics it doesn’t matter if your
these tactics it doesn’t matter if your ecommerce
ecommerce
ecommerce lead-gen service based business you can
lead-gen service based business you can
lead-gen service based business you can always test out these tactics I’ve done
always test out these tactics I’ve done
always test out these tactics I’ve done on all these types of sites and it works
on all these types of sites and it works
on all these types of sites and it works I guarantee you actually will see more
I guarantee you actually will see more
I guarantee you actually will see more growth from your business if you don’t
growth from your business if you don’t
growth from your business if you don’t you can email me heckle me and I’ll
you can email me heckle me and I’ll
you can email me heckle me and I’ll actually give you free advice take care
actually give you free advice take care
actually give you free advice take care thanks
thanks
thanks [Applause]
thank you guys so much for watching I
thank you guys so much for watching I made this video because Ernesto Bal
made this video because Ernesto Bal
made this video because Ernesto Bal asked me to so if there’s a famous
asked me to so if there’s a famous
asked me to so if there’s a famous entrepreneur that you want me to profile
entrepreneur that you want me to profile
entrepreneur that you want me to profile next leave it down the comments below
next leave it down the comments below
next leave it down the comments below and I’ll see what I can do I’d also love
and I’ll see what I can do I’d also love
and I’ll see what I can do I’d also love to know what did Neel say that really
to know what did Neel say that really
to know what did Neel say that really inspired you really motivated you or
inspired you really motivated you or
inspired you really motivated you or what did you learn from him please leave
what did you learn from him please leave
what did you learn from him please leave it in the comments and I’m going to join
it in the comments and I’m going to join
it in the comments and I’m going to join in the discussion finally what they give
in the discussion finally what they give
in the discussion finally what they give a quick shout out to Cyrus Webb Cyrus
a quick shout out to Cyrus Webb Cyrus
a quick shout out to Cyrus Webb Cyrus thank you so much for picking up a copy
thank you so much for picking up a copy
thank you so much for picking up a copy of my book and tweet it out as well I
of my book and tweet it out as well I
of my book and tweet it out as well I really really really appreciate it so
really really really appreciate it so
really really really appreciate it so thank you guys again for watching I
thank you guys again for watching I
thank you guys again for watching I believe in you I hope we continue to
believe in you I hope we continue to
believe in you I hope we continue to believe in yourself and whatever your
believe in yourself and whatever your
believe in yourself and whatever your one word is much love I’ll see you soon
here’s a KISSmetrics story four years
here’s a KISSmetrics story four years ago which is roughly wooden shard maybe
ago which is roughly wooden shard maybe
ago which is roughly wooden shard maybe a bit more than that now I think we’re
a bit more than that now I think we’re
a bit more than that now I think we’re out four and a half we took a million
out four and a half we took a million
out four and a half we took a million dollars in seed funding from some angel
dollars in seed funding from some angel
dollars in seed funding from some angel investors we created a version with that
investors we created a version with that
investors we created a version with that it was called version 1.0 we were going
it was called version 1.0 we were going
it was called version 1.0 we were going to create a better Google Analytics
to create a better Google Analytics
to create a better Google Analytics right everyone uses Google Analytics
right everyone uses Google Analytics
right everyone uses Google Analytics here probably have some issues with
here probably have some issues with
here probably have some issues with Google and looks right like yeah it
Google and looks right like yeah it
Google and looks right like yeah it could be better well we were going to
could be better well we were going to
could be better well we were going to create a better version and we were
create a better version and we were
create a better version and we were going to charge you for it what was the
going to charge you for it what was the
going to charge you for it what was the issue no one wanted it because they
issue no one wanted it because they
issue no one wanted it because they loved how Google Analytics was free but
loved how Google Analytics was free but
loved how Google Analytics was free but I built it because I wanted it terrible
I built it because I wanted it terrible
I built it because I wanted it terrible idea right spend a year on that version
idea right spend a year on that version
idea right spend a year on that version too and at this point we were running
too and at this point we were running
too and at this point we were running out of money so we had to raise another
out of money so we had to raise another
out of money so we had to raise another round we raised three million bucks
round we raised three million bucks
round we raised three million bucks version two only took six months this
version two only took six months this
version two only took six months this time didn’t take a year we created a
time didn’t take a year we created a
time didn’t take a year we created a Facebook analytics company off of Dave
Facebook analytics company off of Dave
Facebook analytics company off of Dave McClure’s our metrics you know like the
McClure’s our metrics you know like the
McClure’s our metrics you know like the pirate a ARR or something like that that
pirate a ARR or something like that that
pirate a ARR or something like that that didn’t work out as well we found out
didn’t work out as well we found out
didn’t work out as well we found out these Facebook gaming companies actually
these Facebook gaming companies actually
these Facebook gaming companies actually don’t make that much money or have a ton
don’t make that much money or have a ton
don’t make that much money or have a ton of money to spend on games don’t believe
of money to spend on games don’t believe
of money to spend on games don’t believe me look at Zynga stock right it’s in the
me look at Zynga stock right it’s in the
me look at Zynga stock right it’s in the so it really is these games last
so it really is these games last
so it really is these games last for like six months and then they go
for like six months and then they go
for like six months and then they go down but that’s what I was trying to
down but that’s what I was trying to
down but that’s what I was trying to build a product for learning the hard
build a product for learning the hard
build a product for learning the hard way that they have a ton of data which
way that they have a ton of data which
way that they have a ton of data which is costly to compute and they don’t want
is costly to compute and they don’t want
is costly to compute and they don’t want to spend much money at all version 3
to spend much money at all version 3
to spend much money at all version 3 took less than 30 days to launch funny
took less than 30 days to launch funny
took less than 30 days to launch funny enough that was the version that we
enough that was the version that we
enough that was the version that we actually currently have we’ve iterated
actually currently have we’ve iterated
actually currently have we’ve iterated on it but it’s the version that people
on it but it’s the version that people
on it but it’s the version that people continually pay for and the business is
continually pay for and the business is
continually pay for and the business is thriving right lessons learned from this
thriving right lessons learned from this
thriving right lessons learned from this create a minimal Viable Product it’s
create a minimal Viable Product it’s
create a minimal Viable Product it’s Eric Reese’s and you know like preaching
Eric Reese’s and you know like preaching
Eric Reese’s and you know like preaching his whole thing and VP lean startup
his whole thing and VP lean startup
his whole thing and VP lean startup great book funny enough he’s been an
great book funny enough he’s been an
great book funny enough he’s been an advisor to our company from day one but
advisor to our company from day one but
advisor to our company from day one but it took us like a year and a half to get
it took us like a year and a half to get
it took us like a year and a half to get there I don’t know why but you know we
there I don’t know why but you know we
there I don’t know why but you know we learned the hard way as you can see I’m
learned the hard way as you can see I’m
learned the hard way as you can see I’m on the business side not the engineering
on the business side not the engineering
on the business side not the engineering side and my co-founder is also business
side and my co-founder is also business
side and my co-founder is also business guy so but it’s worked out so when you
guy so but it’s worked out so when you
guy so but it’s worked out so when you release a product you do a minimal
release a product you do a minimal
release a product you do a minimal Viable Product what that is is you get
Viable Product what that is is you get
Viable Product what that is is you get something out there as quick as possible
something out there as quick as possible
something out there as quick as possible and you get feedback for example when we
and you get feedback for example when we
and you get feedback for example when we want to launch a new feature report we
want to launch a new feature report we
want to launch a new feature report we actually survey people and just get
actually survey people and just get
actually survey people and just get input and then we’ll go create
input and then we’ll go create
input and then we’ll go create wireframes and designs that are
wireframes and designs that are
wireframes and designs that are clickable we won’t even develop it and
clickable we won’t even develop it and
clickable we won’t even develop it and be like hey what do you think about this
be like hey what do you think about this
be like hey what do you think about this we’ll put fake tit and then people like
we’ll put fake tit and then people like
we’ll put fake tit and then people like oh cool I like this I want to see this I
oh cool I like this I want to see this I
oh cool I like this I want to see this I wish I could do that blah blah blah we
wish I could do that blah blah blah we
wish I could do that blah blah blah we keep on iterating and eventually we’re
keep on iterating and eventually we’re
keep on iterating and eventually we’re create a version that actually works and
create a version that actually works and
create a version that actually works and let people test it out with their data
let people test it out with their data
let people test it out with their data and iterate more until we get product
and iterate more until we get product
and iterate more until we get product market fit which means that people are
market fit which means that people are
market fit which means that people are saying I’m really satisfied with your
saying I’m really satisfied with your
saying I’m really satisfied with your product and I’d be devastated if it no
product and I’d be devastated if it no
product and I’d be devastated if it no longer existed which means that they’ll
longer existed which means that they’ll
longer existed which means that they’ll talk about your product a lot the
talk about your product a lot the
talk about your product a lot the word-of-mouth marketing will spread
word-of-mouth marketing will spread
word-of-mouth marketing will spread they’ll be willing to pay a lot more
they’ll be willing to pay a lot more
they’ll be willing to pay a lot more turn will decrease stuff like that right
turn will decrease stuff like that right
turn will decrease stuff like that right so go for product market fit you can
so go for product market fit you can
so go for product market fit you can google it to look at the product market
google it to look at the product market
google it to look at the product market fit pyramid and how that works and again
fit pyramid and how that works and again
fit pyramid and how that works and again don’t worry about perfection when you’re
don’t worry about perfection when you’re
don’t worry about perfection when you’re doing all this kind of stuff it just
doing all this kind of stuff it just
doing all this kind of stuff it just helps you get our products much faster
helps you get our products much faster
helps you get our products much faster people will drop off unless you give him
people will drop off unless you give him
people will drop off unless you give him a reason to stick around so one of my
a reason to stick around so one of my
a reason to stick around so one of my buddies Mike we are talking I’m like
buddies Mike we are talking I’m like
buddies Mike we are talking I’m like what makes you stick around and we’re
what makes you stick around and we’re
what makes you stick around and we’re drinking beers and he’s like those virus
drinking beers and he’s like those virus
drinking beers and he’s like those virus checkers right he runs McAfee and noren
checkers right he runs McAfee and noren
checkers right he runs McAfee and noren on his computer all the time and it
on his computer all the time and it
on his computer all the time and it actually causes him to stick around
actually causes him to stick around
actually causes him to stick around because when it tells him there’s a
because when it tells him there’s a
because when it tells him there’s a virus he has to stay and find out what
virus he has to stay and find out what
virus he has to stay and find out what it is so he finishes the whole test why
it is so he finishes the whole test why
it is so he finishes the whole test why he gets viruses on his computer that’s a
he gets viruses on his computer that’s a
he gets viruses on his computer that’s a whole different issue
whole different issue
whole different issue hey but he has a problem so he’s always
hey but he has a problem so he’s always
hey but he has a problem so he’s always thinking around for McAfee so I decided
thinking around for McAfee so I decided
thinking around for McAfee so I decided to analyze people’s websites and tell
to analyze people’s websites and tell
to analyze people’s websites and tell him that there’s errors as they progress
him that there’s errors as they progress
him that there’s errors as they progress there’s more and more errors right
there’s more and more errors right
there’s more and more errors right assuming we find them instead of showing
assuming we find them instead of showing
assuming we find them instead of showing them the errors I say put in your
them the errors I say put in your
them the errors I say put in your information right I’ve got more people
information right I’ve got more people
information right I’ve got more people to put in information give them a reason
to put in information give them a reason
to put in information give them a reason to stick around because there’s like
to stick around because there’s like
to stick around because there’s like there’s errors right 63.5%
there’s errors right 63.5%
there’s errors right 63.5% increase and responses we are collecting
increase and responses we are collecting
increase and responses we are collecting leads so not only were we getting more
leads so not only were we getting more
leads so not only were we getting more leads but we had a 63 plus percent
leads but we had a 63 plus percent
leads but we had a 63 plus percent increase in people actually following up
increase in people actually following up
increase in people actually following up because we’re giving them a reason to
because we’re giving them a reason to
because we’re giving them a reason to stick around if you’re entrepreneur
stick around if you’re entrepreneur
stick around if you’re entrepreneur you’re looking for aggressive growth
you’re looking for aggressive growth
you’re looking for aggressive growth there’s three things you need to do one
there’s three things you need to do one
there’s three things you need to do one you need to leverage content marketing
you need to leverage content marketing
you need to leverage content marketing give away the best information out there
give away the best information out there
give away the best information out there the information needs to be so good that
the information needs to be so good that
the information needs to be so good that your competitors won’t dare to copy you
your competitors won’t dare to copy you
your competitors won’t dare to copy you number two you need to create unique
number two you need to create unique
number two you need to create unique business steals so everyone looks at
business steals so everyone looks at
business steals so everyone looks at marketing as the best way to grow
marketing as the best way to grow
marketing as the best way to grow actually see it as business development
actually see it as business development
actually see it as business development is the best way to grow if you can
is the best way to grow if you can
is the best way to grow if you can strike up interesting deals with other
strike up interesting deals with other
strike up interesting deals with other businesses that already have a user base
businesses that already have a user base
businesses that already have a user base you can quickly grow and expand your
you can quickly grow and expand your
you can quickly grow and expand your user base for the fast for example if I
user base for the fast for example if I
user base for the fast for example if I run a marketing company and I’m trying
run a marketing company and I’m trying
run a marketing company and I’m trying to get more business owners and websites
to get more business owners and websites
to get more business owners and websites to sign up to my stuff GoDaddy is a
to sign up to my stuff GoDaddy is a
to sign up to my stuff GoDaddy is a perfect company to partner with because
perfect company to partner with because
perfect company to partner with because they already have millions of customers
they already have millions of customers
they already have millions of customers the third tip I would say is just
the third tip I would say is just
the third tip I would say is just working really hard in which people want
working really hard in which people want
working really hard in which people want to grow but they don’t want to put in
to grow but they don’t want to put in
to grow but they don’t want to put in the time and energy to grow if you’re
the time and energy to grow if you’re
the time and energy to grow if you’re not willing to put in the hours and keep
not willing to put in the hours and keep
not willing to put in the hours and keep at it relentlessly whether you fail or
at it relentlessly whether you fail or
at it relentlessly whether you fail or you succeed just can’t stop no matter
you succeed just can’t stop no matter
you succeed just can’t stop no matter what
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