what’s that believe nation welcome back to another YouTube hangout we are back
to another YouTube hangout we are back
to another YouTube hangout we are back answering your questions to help you
answering your questions to help you
answering your questions to help you grow your business I have my good friend
grow your business I have my good friend
grow your business I have my good friend Stephen Kelly CEO of Sage accounting
Stephen Kelly CEO of Sage accounting
Stephen Kelly CEO of Sage accounting software that I use in my business and
software that I use in my business and
software that I use in my business and today we’re going to talk about how to
today we’re going to talk about how to
today we’re going to talk about how to market your business and grow through
market your business and grow through
market your business and grow through strategic alliances Stephen welcome back
strategic alliances Stephen welcome back
strategic alliances Stephen welcome back great to be back heaven always nice to
great to be back heaven always nice to
great to be back heaven always nice to hang out with you I know you love
hang out with you I know you love
hang out with you I know you love leading off with quotes and people love
leading off with quotes and people love
leading off with quotes and people love hearing your quotes so kick us off what
hearing your quotes so kick us off what
hearing your quotes so kick us off what do you got for us today we’ve got a few
do you got for us today we’ve got a few
do you got for us today we’ve got a few on the kind of whole theme of
on the kind of whole theme of
on the kind of whole theme of partnerships and what you know some
partnerships and what you know some
partnerships and what you know some famous people and then a couple of guys
famous people and then a couple of guys
famous people and then a couple of guys like myself quotes so first one teamwork
like myself quotes so first one teamwork
like myself quotes so first one teamwork coming together is the beginning keeping
coming together is the beginning keeping
coming together is the beginning keeping together is progress working together is
together is progress working together is
together is progress working together is success Henry Ford and someone from our
success Henry Ford and someone from our
success Henry Ford and someone from our industry Bill Gates amazing
industry Bill Gates amazing
industry Bill Gates amazing philanthropist as well
philanthropist as well
philanthropist as well Microsoft success has been based on
Microsoft success has been based on
Microsoft success has been based on partnerships from the very very
partnerships from the very very
partnerships from the very very beginning and then an amazing woman
beginning and then an amazing woman
beginning and then an amazing woman Arianna Huffington having a partner
Arianna Huffington having a partner
Arianna Huffington having a partner definitely allows you to take more risks
definitely allows you to take more risks
definitely allows you to take more risks and then a few kind of indulge me
and then a few kind of indulge me
and then a few kind of indulge me Stephen Kelly quotes so alone we can do
Stephen Kelly quotes so alone we can do
Stephen Kelly quotes so alone we can do so little together we can do so much
so little together we can do so much
so little together we can do so much reach out to your most impressive people
reach out to your most impressive people
reach out to your most impressive people in your network if you don’t ask you
in your network if you don’t ask you
in your network if you don’t ask you don’t get third and almost penultimate
don’t get third and almost penultimate
don’t get third and almost penultimate one is shared purpose pick partners with
one is shared purpose pick partners with
one is shared purpose pick partners with that purpose passion for a perfect
that purpose passion for a perfect
that purpose passion for a perfect partnership and then a final one Evan I
partnership and then a final one Evan I
partnership and then a final one Evan I think I’ll get the best till last
think I’ll get the best till last
think I’ll get the best till last gopanna go further go faster I like it I
gopanna go further go faster I like it I
gopanna go further go faster I like it I like it I like the addition of the
like it I like the addition of the
like it I like the addition of the Stephen Kelly originals to now it’s a
Stephen Kelly originals to now it’s a
Stephen Kelly originals to now it’s a we’re up in the game here on the quotes
we’re up in the game here on the quotes
we’re up in the game here on the quotes on the hangers I feel like you got it
on the hangers I feel like you got it
on the hangers I feel like you got it you got to tell their all to turn those
you got to tell their all to turn those
you got to tell their all to turn those into Instagram and Twitter posts for you
into Instagram and Twitter posts for you
into Instagram and Twitter posts for you you got your face on the side and the
you got your face on the side and the
you got your face on the side and the quotes next to it I think that’s good it
quotes next to it I think that’s good it
quotes next to it I think that’s good it could do well it’s good good talking
could do well it’s good good talking
could do well it’s good good talking their partnership
their partnership
their partnership yeah so we’re talking partnerships guys
yeah so we’re talking partnerships guys
yeah so we’re talking partnerships guys watching live if you have a question put
watching live if you have a question put
watching live if you have a question put it in the chat tag me out Evan
it in the chat tag me out Evan
it in the chat tag me out Evan Carmichael says easy
Carmichael says easy
Carmichael says easy see but before getting to the question
see but before getting to the question
see but before getting to the question Stephen kind of your high-level thoughts
Stephen kind of your high-level thoughts
Stephen kind of your high-level thoughts marketing partnerships how it’s
marketing partnerships how it’s
marketing partnerships how it’s beneficial how long Swiss can go out and
beneficial how long Swiss can go out and
beneficial how long Swiss can go out and do it what do you what do you think they
do it what do you what do you think they
do it what do you what do you think they kick us off yeah I think um the reality
kick us off yeah I think um the reality
kick us off yeah I think um the reality is when you start your business you got
is when you start your business you got
is when you start your business you got your dreams you’ve got a big idea you
your dreams you’ve got a big idea you
your dreams you’ve got a big idea you got to look at where are the gaps within
got to look at where are the gaps within
got to look at where are the gaps within your business plan where the skills you
your business plan where the skills you
your business plan where the skills you know whether you’re looking for
know whether you’re looking for
know whether you’re looking for distribution you’re looking overseas
distribution you’re looking overseas
distribution you’re looking overseas you’re looking for expertise you’re
you’re looking for expertise you’re
you’re looking for expertise you’re looking for capital you’re looking for
looking for capital you’re looking for
looking for capital you’re looking for market in any of these areas and then
market in any of these areas and then
market in any of these areas and then where can you find the partnerships to
where can you find the partnerships to
where can you find the partnerships to go faster go quicker and make a reality
go faster go quicker and make a reality
go faster go quicker and make a reality and I think Evan and I probably have
and I think Evan and I probably have
and I think Evan and I probably have partnered with a lot of companies in our
partnered with a lot of companies in our
partnered with a lot of companies in our our lifetime and absolutely you know
our lifetime and absolutely you know
our lifetime and absolutely you know what the Internet’s changed obviously is
what the Internet’s changed obviously is
what the Internet’s changed obviously is the way we live but it’s also allowed
the way we live but it’s also allowed
the way we live but it’s also allowed amazing velocity in forming new
amazing velocity in forming new
amazing velocity in forming new partnerships and new ecosystems out
partnerships and new ecosystems out
partnerships and new ecosystems out there that you can take advantage of and
there that you can take advantage of and
there that you can take advantage of and you can exploit to deliver your dreams
you can exploit to deliver your dreams
you can exploit to deliver your dreams and get your idea to market even quicker
and get your idea to market even quicker
and get your idea to market even quicker yeah I love partnerships I think it’s
yeah I love partnerships I think it’s
yeah I love partnerships I think it’s one of the fastest ways to grow your
one of the fastest ways to grow your
one of the fastest ways to grow your business
business
business it saved my first company I was making
it saved my first company I was making
it saved my first company I was making $300 a month and I was gonna quit and
$300 a month and I was gonna quit and
$300 a month and I was gonna quit and then I realized hey if I can just
then I realized hey if I can just
then I realized hey if I can just partner with people who already have my
partner with people who already have my
partner with people who already have my target audience instead of me selling to
target audience instead of me selling to
target audience instead of me selling to a customer one at a time one at a time
a customer one at a time one at a time
a customer one at a time one at a time one at a time
one at a time
one at a time if I could hit somebody and then they
if I could hit somebody and then they
if I could hit somebody and then they can hit a hundred people or a thousand
can hit a hundred people or a thousand
can hit a hundred people or a thousand people at a time it can really explode
people at a time it can really explode
people at a time it can really explode my business and that was the first big
my business and that was the first big
my business and that was the first big deal I made was thirteen and a half
deal I made was thirteen and a half
deal I made was thirteen and a half thousand dollars I say big deal because
thousand dollars I say big deal because
thousand dollars I say big deal because I’m making three hundred bucks a month
I’m making three hundred bucks a month
I’m making three hundred bucks a month so thirteen and a half thousand was was
so thirteen and a half thousand was was
so thirteen and a half thousand was was a huge deal for me and more importantly
a huge deal for me and more importantly
a huge deal for me and more importantly I had a partner to keep going and so
I had a partner to keep going and so
I had a partner to keep going and so whenever you are trying to grow your
whenever you are trying to grow your
whenever you are trying to grow your business advertising is one of the
business advertising is one of the
business advertising is one of the hardest ways because you’re spending
hardest ways because you’re spending
hardest ways because you’re spending lots of money you don’t know if you’re
lots of money you don’t know if you’re
lots of money you don’t know if you’re gonna get a return and going door to
gonna get a return and going door to
gonna get a return and going door to door and you know going to events and
door and you know going to events and
door and you know going to events and calling on people can work but it’s
calling on people can work but it’s
calling on people can work but it’s slope is it going one at a time but
slope is it going one at a time but
slope is it going one at a time but using partners and is identifying people
using partners and is identifying people
using partners and is identifying people who are already selling to your target
who are already selling to your target
who are already selling to your target audience and finding a way to work with
audience and finding a way to work with
audience and finding a way to work with them can be one of the fastest ways to
them can be one of the fastest ways to
them can be one of the fastest ways to grow any kind of business as an
grow any kind of business as an
grow any kind of business as an entrepreneur so let’s get to some of the
entrepreneur so let’s get to some of the
entrepreneur so let’s get to some of the questions guys again tag me out Evan
questions guys again tag me out Evan
questions guys again tag me out Evan Carmichael and we’ll go through them we
Carmichael and we’ll go through them we
Carmichael and we’ll go through them we always have more questions in time so
always have more questions in time so
always have more questions in time so let’s see how how we do today first up
let’s see how how we do today first up
let’s see how how we do today first up is Mitchell Smith question for Stephen
is Mitchell Smith question for Stephen
is Mitchell Smith question for Stephen what are some things that are being
what are some things that are being
what are some things that are being automated that can help streamline your
automated that can help streamline your
automated that can help streamline your alliances do you have any technology
alliances do you have any technology
alliances do you have any technology suggestions to form partnerships yeah I
suggestions to form partnerships yeah I
suggestions to form partnerships yeah I think you know we’re very heavily
think you know we’re very heavily
think you know we’re very heavily involved in the whole world of
involved in the whole world of
involved in the whole world of artificial intelligence machine learning
artificial intelligence machine learning
artificial intelligence machine learning and also in terms of Technology and sort
and also in terms of Technology and sort
and also in terms of Technology and sort of process automation so I think if
of process automation so I think if
of process automation so I think if you’re in a business particularly a sort
you’re in a business particularly a sort
you’re in a business particularly a sort of business consumer human-to-human
of business consumer human-to-human
of business consumer human-to-human business there can be some partnerships
business there can be some partnerships
business there can be some partnerships that you can engage in where
that you can engage in where
that you can engage in where particularly things like social media
particularly things like social media
particularly things like social media and artificial intelligence apply
and artificial intelligence apply
and artificial intelligence apply together you can actually automate a lot
together you can actually automate a lot
together you can actually automate a lot of the what was 10 years ago heavy
of the what was 10 years ago heavy
of the what was 10 years ago heavy lifting and to Evans point is you can
lifting and to Evans point is you can
lifting and to Evans point is you can just go so much faster now
just go so much faster now
just go so much faster now so a good example of that is actually
so a good example of that is actually
so a good example of that is actually you know in terms of marketing campaigns
you know in terms of marketing campaigns
you know in terms of marketing campaigns there’s just loads of stuff we do where
there’s just loads of stuff we do where
there’s just loads of stuff we do where we collaborate with people with shared
we collaborate with people with shared
we collaborate with people with shared vision shared purpose both to get behind
vision shared purpose both to get behind
vision shared purpose both to get behind missions that make sense and actually
missions that make sense and actually
missions that make sense and actually for help our mutual respective
for help our mutual respective
for help our mutual respective businesses and it can be you know
businesses and it can be you know
businesses and it can be you know sometimes a commercial relationship but
sometimes a commercial relationship but
sometimes a commercial relationship but often it can be an informal relationship
often it can be an informal relationship
often it can be an informal relationship as well yeah I think I agree I think
as well yeah I think I agree I think
as well yeah I think I agree I think technology makes it easier to identify
technology makes it easier to identify
technology makes it easier to identify who the people are easy to go to social
who the people are easy to go to social
who the people are easy to go to social media look at Twitter look at YouTube
media look at Twitter look at YouTube
media look at Twitter look at YouTube look at Instagram look at the people who
look at Instagram look at the people who
look at Instagram look at the people who are posting related things to you and
are posting related things to you and
are posting related things to you and you want to get on their radar you know
you want to get on their radar you know
you want to get on their radar you know if you want to sell something
if you want to sell something
if you want to sell something entrepreneurs you want to know my
entrepreneurs you want to know my
entrepreneurs you want to know my channel you want to know Stephen and
channel you want to know Stephen and
channel you want to know Stephen and what he’s doing you know we can help
what he’s doing you know we can help
what he’s doing you know we can help spread the word potentially for whatever
spread the word potentially for whatever
spread the word potentially for whatever your product is and just by doing a
your product is and just by doing a
your product is and just by doing a search or being engaged in the chat or
search or being engaged in the chat or
search or being engaged in the chat or hitting us up on Twitter and Instagram
hitting us up on Twitter and Instagram
hitting us up on Twitter and Instagram is a great way to get on somebody’s
is a great way to get on somebody’s
is a great way to get on somebody’s radar I think and we can get moving to
radar I think and we can get moving to
radar I think and we can get moving to the strategies and tactics of how to
the strategies and tactics of how to
the strategies and tactics of how to approach Stephen as well I think just
approach Stephen as well I think just
approach Stephen as well I think just going in and saying hey check out my
going in and saying hey check out my
going in and saying hey check out my product
product
product check out my company isn’t really going
check out my company isn’t really going
check out my company isn’t really going to give you a lot of traction it’s first
to give you a lot of traction it’s first
to give you a lot of traction it’s first thinking what you can give first being
thinking what you can give first being
thinking what you can give first being involved you know like if you’re
involved you know like if you’re
involved you know like if you’re retweeting all the stephen stuff and
retweeting all the stephen stuff and
retweeting all the stephen stuff and you’re commenting on every video we do
you’re commenting on every video we do
you’re commenting on every video we do here and you are involved in the
here and you are involved in the
here and you are involved in the community when you hit up Stephen he’s
community when you hit up Stephen he’s
community when you hit up Stephen he’s likely say oh I know that person and
likely say oh I know that person and
likely say oh I know that person and you’re gonna get a response right for
you’re gonna get a response right for
you’re gonna get a response right for people I get hit up all the time with
people I get hit up all the time with
people I get hit up all the time with emails from people saying hey check out
emails from people saying hey check out
emails from people saying hey check out my new app like I have no idea who you
my new app like I have no idea who you
my new app like I have no idea who you are I’m not spending my
are I’m not spending my
are I’m not spending my on your app but if it’s somebody who’s a
on your app but if it’s somebody who’s a
on your app but if it’s somebody who’s a loyal part of this community I’m gonna
loyal part of this community I’m gonna
loyal part of this community I’m gonna spend some time just to check it out
spend some time just to check it out
spend some time just to check it out what advice you have Steven for when you
what advice you have Steven for when you
what advice you have Steven for when you buy when you found somebody that you
buy when you found somebody that you
buy when you found somebody that you think might be a good fit for you to
think might be a good fit for you to
think might be a good fit for you to reach out and form that initial contact
reach out and form that initial contact
reach out and form that initial contact yeah I think um you know we said this
yeah I think um you know we said this
yeah I think um you know we said this before you should never feel any kind of
before you should never feel any kind of
before you should never feel any kind of self-doubt if you’ve got a great idea I
self-doubt if you’ve got a great idea I
self-doubt if you’ve got a great idea I think to Evans point you’ve got to live
think to Evans point you’ve got to live
think to Evans point you’ve got to live in the shoes of the person the audience
in the shoes of the person the audience
in the shoes of the person the audience and if that’s a partner what is it for
and if that’s a partner what is it for
and if that’s a partner what is it for them that your idea or your product or
them that your idea or your product or
them that your idea or your product or service could do to make them run fast
service could do to make them run fast
service could do to make them run fast and then look more successful if you
and then look more successful if you
and then look more successful if you work that out then reach out to them and
work that out then reach out to them and
work that out then reach out to them and actually people like there’s a guy
actually people like there’s a guy
actually people like there’s a guy amazing young entrepreneur over in the
amazing young entrepreneur over in the
amazing young entrepreneur over in the UK called Jack Parsons got through me to
UK called Jack Parsons got through me to
UK called Jack Parsons got through me to social media really compelling kind of
social media really compelling kind of
social media really compelling kind of to liner on a DM I hooked up with him
to liner on a DM I hooked up with him
to liner on a DM I hooked up with him met him and now we’re doing loads of
met him and now we’re doing loads of
met him and now we’re doing loads of Jordan marketing together which is
Jordan marketing together which is
Jordan marketing together which is fantastic and he’s just inspirational so
fantastic and he’s just inspirational so
fantastic and he’s just inspirational so I think you know the reality is you can
I think you know the reality is you can
I think you know the reality is you can use automation and technology but then
use automation and technology but then
use automation and technology but then you’ve got to find what is the sweet
you’ve got to find what is the sweet
you’ve got to find what is the sweet spot well you know what what is the
spot well you know what what is the
spot well you know what what is the magic source and when you found that and
magic source and when you found that and
magic source and when you found that and then you know have the honest
then you know have the honest
then you know have the honest conversation tissa tea is so important
conversation tissa tea is so important
conversation tissa tea is so important because when you’re in partnership you
because when you’re in partnership you
because when you’re in partnership you have to be honest you kind of want a
have to be honest you kind of want a
have to be honest you kind of want a relationship a few surprises or no
relationship a few surprises or no
relationship a few surprises or no surprises and you you want to kind of
surprises and you you want to kind of
surprises and you you want to kind of make sure there’s strong alignment
make sure there’s strong alignment
make sure there’s strong alignment between your business idea and your
between your business idea and your
between your business idea and your mission your growth plans and the
mission your growth plans and the
mission your growth plans and the partner and the way to do that is
partner and the way to do that is
partner and the way to do that is obviously just make sure you kind of go
obviously just make sure you kind of go
obviously just make sure you kind of go in with your eyes wide open I said it’s
in with your eyes wide open I said it’s
in with your eyes wide open I said it’s definitely worth having the conversation
definitely worth having the conversation
definitely worth having the conversation around what is it what does it look like
around what is it what does it look like
around what is it what does it look like in terms of what success look like you
in terms of what success look like you
in terms of what success look like you know who does what in terms of the
know who does what in terms of the
know who does what in terms of the partnership and and who provides the
partnership and and who provides the
partnership and and who provides the value in terms of the whole sort of
value in terms of the whole sort of
value in terms of the whole sort of value chain so Evan what’s your
value chain so Evan what’s your
value chain so Evan what’s your experiences yeah I think for any company
experiences yeah I think for any company
experiences yeah I think for any company who wants to reach out to influencers or
who wants to reach out to influencers or
who wants to reach out to influencers or people who could potentially help market
people who could potentially help market
people who could potentially help market their business I think it’s really
their business I think it’s really
their business I think it’s really important that like Stephen was talking
important that like Stephen was talking
important that like Stephen was talking about you have shared values and ensured
about you have shared values and ensured
about you have shared values and ensured mission purpose I get hit up all the
mission purpose I get hit up all the
mission purpose I get hit up all the time by companies that want to work with
time by companies that want to work with
time by companies that want to work with me and it’s it’s like you guys have no
me and it’s it’s like you guys have no
me and it’s it’s like you guys have no idea what I’m about you know they want
idea what I’m about you know they want
idea what I’m about you know they want me to come on and just pitch their
me to come on and just pitch their
me to come on and just pitch their product or
product or
product or you know they’re just measuring hey how
you know they’re just measuring hey how
you know they’re just measuring hey how many times we get sent me to sign up for
many times we get sent me to sign up for
many times we get sent me to sign up for our newsletter and a lot of times the
our newsletter and a lot of times the
our newsletter and a lot of times the content that they provide is is really
content that they provide is is really
content that they provide is is really boring and really dry and not helpful to
boring and really dry and not helpful to
boring and really dry and not helpful to my audience most most CEOs couldn’t
my audience most most CEOs couldn’t
my audience most most CEOs couldn’t handle this kind of show that you’re
handle this kind of show that you’re
handle this kind of show that you’re doing Stephen leicht I love working with
doing Stephen leicht I love working with
doing Stephen leicht I love working with Stephen because he loves entrepreneurs
Stephen because he loves entrepreneurs
Stephen because he loves entrepreneurs like it’s in his blood he loves doing it
like it’s in his blood he loves doing it
like it’s in his blood he loves doing it there’s no PR team kind of watching over
there’s no PR team kind of watching over
there’s no PR team kind of watching over and say you said this you need to say
and say you said this you need to say
and say you said this you need to say that where I’ve invited other CEOs to
that where I’ve invited other CEOs to
that where I’ve invited other CEOs to come on to do shows and they’re they’re
come on to do shows and they’re they’re
come on to do shows and they’re they’re terrified to do it because of what they
terrified to do it because of what they
terrified to do it because of what they might say wrong and so you know in
might say wrong and so you know in
might say wrong and so you know in working with someone like me it’s
working with someone like me it’s
working with someone like me it’s figuring out I care about entrepreneurs
figuring out I care about entrepreneurs
figuring out I care about entrepreneurs too so like what is the mission of your
too so like what is the mission of your
too so like what is the mission of your business and then finding people who are
business and then finding people who are
business and then finding people who are aligned with that but they have a
aligned with that but they have a
aligned with that but they have a different they have a different model
different they have a different model
different they have a different model you’re selling X they’re selling Y is
you’re selling X they’re selling Y is
you’re selling X they’re selling Y is there way you guys can work together do
there way you guys can work together do
there way you guys can work together do you what what what kind of marketing
you what what what kind of marketing
you what what what kind of marketing partnerships do you guys create at Sage
partnerships do you guys create at Sage
partnerships do you guys create at Sage and and maybe what can the people watch
and and maybe what can the people watch
and and maybe what can the people watch and learn from that Stephen yeah I think
and learn from that Stephen yeah I think
and learn from that Stephen yeah I think we got some fantastic marketing
we got some fantastic marketing
we got some fantastic marketing relationships with companies like you
relationships with companies like you
relationships with companies like you know on one scale actually people at
know on one scale actually people at
know on one scale actually people at Microsoft amazing partnerships with
Microsoft amazing partnerships with
Microsoft amazing partnerships with Salesforce which is a brilliant company
Salesforce which is a brilliant company
Salesforce which is a brilliant company and and also kind of product
and and also kind of product
and and also kind of product partnerships and development
partnerships and development
partnerships and development partnerships with some of these
partnerships with some of these
partnerships with some of these companies so it does a strand kind of
companies so it does a strand kind of
companies so it does a strand kind of and straddle many different elements of
and straddle many different elements of
and straddle many different elements of what success looks like I think the
what success looks like I think the
what success looks like I think the easiest thing though Evan is you started
easiest thing though Evan is you started
easiest thing though Evan is you started with a marketing partnership if that
with a marketing partnership if that
with a marketing partnership if that kind of makes sense and that’s aligned
kind of makes sense and that’s aligned
kind of makes sense and that’s aligned it could drive a much more strategic
it could drive a much more strategic
it could drive a much more strategic relationship right across the business
relationship right across the business
relationship right across the business and ultimately right this put it out
and ultimately right this put it out
and ultimately right this put it out there
there
there I would advise I you know I did a lot of
I would advise I you know I did a lot of
I would advise I you know I did a lot of startups for myself one of the things we
startups for myself one of the things we
startups for myself one of the things we actively saw on the startups where we
actively saw on the startups where we
actively saw on the startups where we had a consideration at some point in
had a consideration at some point in
had a consideration at some point in time of an exit is the best way to get
time of an exit is the best way to get
time of an exit is the best way to get bored you never want to sell a company
bored you never want to sell a company
bored you never want to sell a company you always get bought but when you get
you always get bought but when you get
you always get bought but when you get that inbound call the best thing to do
that inbound call the best thing to do
that inbound call the best thing to do is have really strong partnerships
is have really strong partnerships
is have really strong partnerships number one it’s quite likely if it’s a
number one it’s quite likely if it’s a
number one it’s quite likely if it’s a bigger company they’ll be looking at how
bigger company they’ll be looking at how
bigger company they’ll be looking at how do they actually scale up and if you’re
do they actually scale up and if you’re
do they actually scale up and if you’re doing some fantastic work in terms of
doing some fantastic work in terms of
doing some fantastic work in terms of grow
grow
grow independently you might allow them to
independently you might allow them to
independently you might allow them to see how they can accelerate through
see how they can accelerate through
see how they can accelerate through acquisition of your company so I think
acquisition of your company so I think
acquisition of your company so I think partnerships are absolutely an
partnerships are absolutely an
partnerships are absolutely an imperative to go fast and go further and
imperative to go fast and go further and
imperative to go fast and go further and go go bigger and grow quicker but also
go go bigger and grow quicker but also
go go bigger and grow quicker but also you know strategically they’re a great
you know strategically they’re a great
you know strategically they’re a great way to get you some options if you ever
way to get you some options if you ever
way to get you some options if you ever want to consider an exit of your
want to consider an exit of your
want to consider an exit of your business because you very often find and
business because you very often find and
business because you very often find and I don’t know what the data would be
I don’t know what the data would be
I don’t know what the data would be really interesting to know what the data
really interesting to know what the data
really interesting to know what the data is
is
is I would guess the data on acquisition
I would guess the data on acquisition
I would guess the data on acquisition companies that Department is extremely
companies that Department is extremely
companies that Department is extremely high extremely high because you know
high extremely high because you know
high extremely high because you know again it means there’s no surprises
again it means there’s no surprises
again it means there’s no surprises because they know you you know them they
because they know you you know them they
because they know you you know them they know your product they know the people
know your product they know the people
know your product they know the people the chemistry the values the alignment
the chemistry the values the alignment
the chemistry the values the alignment it’s all there and you know that’s when
it’s all there and you know that’s when
it’s all there and you know that’s when the chemistry and the magic happens so
the chemistry and the magic happens so
the chemistry and the magic happens so at that point of potentially getting
at that point of potentially getting
at that point of potentially getting bought out should you bring on your
bought out should you bring on your
bought out should you bring on your partner as an equity partner and how do
partner as an equity partner and how do
partner as an equity partner and how do you kind of reach that right how do you
you kind of reach that right how do you
you kind of reach that right how do you make that maybe you start with one thing
make that maybe you start with one thing
make that maybe you start with one thing and then they become an equity partner
and then they become an equity partner
and then they become an equity partner and then but like how does that scale
and then but like how does that scale
and then but like how does that scale work and and what’s the decision-making
work and and what’s the decision-making
work and and what’s the decision-making tree that somebody should go through
tree that somebody should go through
tree that somebody should go through yeah I think that is a great question
yeah I think that is a great question
yeah I think that is a great question Evan and actually what I would encourage
Evan and actually what I would encourage
Evan and actually what I would encourage all you guys out there all you
all you guys out there all you
all you guys out there all you entrepreneurs is think creatively about
entrepreneurs is think creatively about
entrepreneurs is think creatively about partnership you know definitely start
partnership you know definitely start
partnership you know definitely start with almost like your idea your vision
with almost like your idea your vision
with almost like your idea your vision and then do a bit of blue sky thinking
and then do a bit of blue sky thinking
and then do a bit of blue sky thinking about who could be the players and it
about who could be the players and it
about who could be the players and it may be some of the left-field players
may be some of the left-field players
may be some of the left-field players that you actually connect with an
that you actually connect with an
that you actually connect with an example when I was running the startup
example when I was running the startup
example when I was running the startup that we actually launched on the Nasdaq
that we actually launched on the Nasdaq
that we actually launched on the Nasdaq back in California it’s a while ago now
back in California it’s a while ago now
back in California it’s a while ago now but we went to one of our and at the
but we went to one of our and at the
but we went to one of our and at the time we didn’t really kind of thought
time we didn’t really kind of thought
time we didn’t really kind of thought that pretty scary it was one of the big
that pretty scary it was one of the big
that pretty scary it was one of the big Canadian telecoms companies a company
Canadian telecoms companies a company
Canadian telecoms companies a company you won’t remember ever because you were
you won’t remember ever because you were
you won’t remember ever because you were born after they kind of sort of went a
born after they kind of sort of went a
born after they kind of sort of went a different direction
different direction
different direction MCI okay yeah so MCI great company
MCI okay yeah so MCI great company
MCI okay yeah so MCI great company really disruptive you know they wanted
really disruptive you know they wanted
really disruptive you know they wanted to take on all the guys like AT&T and
to take on all the guys like AT&T and
to take on all the guys like AT&T and all this sort of stuff um but they we
all this sort of stuff um but they we
all this sort of stuff um but they we were pitching to them
were pitching to them
were pitching to them around becoming a customer and then they
around becoming a customer and then they
around becoming a customer and then they said wow we’ve got this some team who
said wow we’ve got this some team who
said wow we’ve got this some team who look at making sort of seed investments
look at making sort of seed investments
look at making sort of seed investments in company and then we kind of combined
in company and then we kind of combined
in company and then we kind of combined a number of things and actually they
a number of things and actually they
a number of things and actually they became an investor and then Wow they’ve
became an investor and then Wow they’ve
became an investor and then Wow they’ve got such a great network they’ve got
got such a great network they’ve got
got such a great network they’ve got tons of expertise we identified a couple
tons of expertise we identified a couple
tons of expertise we identified a couple of executives we’d actually like to join
of executives we’d actually like to join
of executives we’d actually like to join our board and this was like you know by
our board and this was like you know by
our board and this was like you know by this time we were probably a 30-40
this time we were probably a 30-40
this time we were probably a 30-40 million dollar company and so still
million dollar company and so still
million dollar company and so still relatively small-scale in the scheme of
relatively small-scale in the scheme of
relatively small-scale in the scheme of things but we you know grow at a hundred
things but we you know grow at a hundred
things but we you know grow at a hundred percent per annum and so so this
percent per annum and so so this
percent per annum and so so this embryonic sort of customer where as a
embryonic sort of customer where as a
embryonic sort of customer where as a sales prospect became an investor became
sales prospect became an investor became
sales prospect became an investor became a board member and with them we also
a board member and with them we also
a board member and with them we also which was really powerful creative sort
which was really powerful creative sort
which was really powerful creative sort of joint go to market team so we had a
of joint go to market team so we had a
of joint go to market team so we had a business plan where we train their
business plan where we train their
business plan where we train their people and got them to market our
people and got them to market our
people and got them to market our product so so again you know and I’ll be
product so so again you know and I’ll be
product so so again you know and I’ll be honest when we started the relationship
honest when we started the relationship
honest when we started the relationship we didn’t have all the pieces of the
we didn’t have all the pieces of the
we didn’t have all the pieces of the Puddle worked out it sort of evolved you
Puddle worked out it sort of evolved you
Puddle worked out it sort of evolved you know we got lucky but if you can think
know we got lucky but if you can think
know we got lucky but if you can think about you know some who could you have
about you know some who could you have
about you know some who could you have white label your product
white label your product
white label your product who’s got the expertise that you might
who’s got the expertise that you might
who’s got the expertise that you might like to become an equity investor
like to become an equity investor
like to become an equity investor definitely think of partnerships very
definitely think of partnerships very
definitely think of partnerships very wide-ranging and actually obviously it
wide-ranging and actually obviously it
wide-ranging and actually obviously it saves a lot of time you know you don’t
saves a lot of time you know you don’t
saves a lot of time you know you don’t want kind of marketing partners and then
want kind of marketing partners and then
want kind of marketing partners and then different equity partners and then
different equity partners and then
different equity partners and then different kind of white label partners
different kind of white label partners
different kind of white label partners if you can have the same business as a
if you can have the same business as a
if you can have the same business as a partner to you I definitely advocate
partner to you I definitely advocate
partner to you I definitely advocate that because it just saves your time
that because it just saves your time
that because it just saves your time managing these partnerships because
managing these partnerships because
managing these partnerships because there is a cost of managing these guys
there is a cost of managing these guys
there is a cost of managing these guys the other thing I’d say you know it’s
the other thing I’d say you know it’s
the other thing I’d say you know it’s hashtag believe it’s Evans key message
hashtag believe it’s Evans key message
hashtag believe it’s Evans key message you might kind of think these companies
you might kind of think these companies
you might kind of think these companies you know what in financial services like
you know what in financial services like
you know what in financial services like shaken Morgan or all these big companies
shaken Morgan or all these big companies
shaken Morgan or all these big companies you kind of think wow how do you how do
you kind of think wow how do you how do
you kind of think wow how do you how do you penetrate them most of these
you penetrate them most of these
you penetrate them most of these companies have some sort of sort of
companies have some sort of sort of
companies have some sort of sort of incubator funds or seed or business
incubator funds or seed or business
incubator funds or seed or business development guys who are just looking
development guys who are just looking
development guys who are just looking for really bright ideas so if you really
for really bright ideas so if you really
for really bright ideas so if you really believe in your idea have no fear
believe in your idea have no fear
believe in your idea have no fear there’s probably someone in one of these
there’s probably someone in one of these
there’s probably someone in one of these big companies who could be
big companies who could be
big companies who could be waiting for your call waiting for your
waiting for your call waiting for your
waiting for your call waiting for your DM waiting for you to contact them but
DM waiting for you to contact them but
DM waiting for you to contact them but again put yourself in their shoes and
again put yourself in their shoes and
again put yourself in their shoes and make sure that you understand what is it
make sure that you understand what is it
make sure that you understand what is it what is in it for the audience and if
what is in it for the audience and if
what is in it for the audience and if you’re in the shoes of the potential
you’re in the shoes of the potential
you’re in the shoes of the potential partner and you can create something
partner and you can create something
partner and you can create something compelling for them you’ll always get
compelling for them you’ll always get
compelling for them you’ll always get their attention I love it what one other
their attention I love it what one other
their attention I love it what one other quick hack that I found is whenever I
quick hack that I found is whenever I
quick hack that I found is whenever I formed a partnership we would do a joint
formed a partnership we would do a joint
formed a partnership we would do a joint press release because again if you can
press release because again if you can
press release because again if you can hit the media then that’s another way to
hit the media then that’s another way to
hit the media then that’s another way to get lots of customers the media can
get lots of customers the media can
get lots of customers the media can funnel you to getting your your face
funnel you to getting your your face
funnel you to getting your your face your brand your your product in front of
your brand your your product in front of
your brand your your product in front of a lot of people whenever I formed the
a lot of people whenever I formed the
a lot of people whenever I formed the new joint venture partnership we would
new joint venture partnership we would
new joint venture partnership we would do a joint press release and I would
do a joint press release and I would
do a joint press release and I would take on the work of doing the press
take on the work of doing the press
take on the work of doing the press release if they gave me their media list
release if they gave me their media list
release if they gave me their media list and so every time I form a partnership
and so every time I form a partnership
and so every time I form a partnership if I keep building my media list and
if I keep building my media list and
if I keep building my media list and building my media list from my partner
building my media list from my partner
building my media list from my partner so they did the work that did it to do
so they did the work that did it to do
so they did the work that did it to do it initially and then that joint PR
it initially and then that joint PR
it initially and then that joint PR always said to another big boost and it
always said to another big boost and it
always said to another big boost and it was a hack to be able to build my list
was a hack to be able to build my list
was a hack to be able to build my list up really quickly as well
up really quickly as well
up really quickly as well hey I’m crazy idea one of the startups I
hey I’m crazy idea one of the startups I
hey I’m crazy idea one of the startups I got involved in as an investor and I
got involved in as an investor and I
got involved in as an investor and I helped help the guys a lot in the early
helped help the guys a lot in the early
helped help the guys a lot in the early days we kind of agreed with the firt it
days we kind of agreed with the firt it
days we kind of agreed with the firt it was a product idea but we arm agreed
was a product idea but we arm agreed
was a product idea but we arm agreed with the first 10 customers we’d give
with the first 10 customers we’d give
with the first 10 customers we’d give them access to buy an equity in the
them access to buy an equity in the
them access to buy an equity in the company as well and it was one of these
company as well and it was one of these
company as well and it was one of these businesses where you needed really
businesses where you needed really
businesses where you needed really powerful fanatical customer references
powerful fanatical customer references
powerful fanatical customer references and then you think about it you know the
and then you think about it you know the
and then you think about it you know the customers using the product they’ve
customers using the product they’ve
customers using the product they’ve actually exercised and some bought some
actually exercised and some bought some
actually exercised and some bought some equity and they became raving fans and
equity and they became raving fans and
equity and they became raving fans and that actually allowed the company in
that actually allowed the company in
that actually allowed the company in that case it was growing up by three or
that case it was growing up by three or
that case it was growing up by three or four hundred percent for the first three
four hundred percent for the first three
four hundred percent for the first three or four years and it was all build off
or four years and it was all build off
or four years and it was all build off that foundation of customers as partners
that foundation of customers as partners
that foundation of customers as partners very much aligned objectives I love it
very much aligned objectives I love it
very much aligned objectives I love it let’s get this in more questions so you
let’s get this in more questions so you
let’s get this in more questions so you got a kind of feedback coming in Julie
got a kind of feedback coming in Julie
got a kind of feedback coming in Julie insane everything sounds better when you
insane everything sounds better when you
insane everything sounds better when you have a British voice I haven’t come
have a British voice I haven’t come
have a British voice I haven’t come ideal things so I need to work on my
ideal things so I need to work on my
ideal things so I need to work on my British accent listen the Canadian
British accent listen the Canadian
British accent listen the Canadian accents good to Gillian come on love it
accents good to Gillian come on love it
accents good to Gillian come on love it we love we love the Canadians I love
we love we love the Canadians I love
we love we love the Canadians I love Justin Trudeau Oh
Justin Trudeau Oh
Justin Trudeau Oh Emmanuel’s writing then how do you
Emmanuel’s writing then how do you
Emmanuel’s writing then how do you determine rates when working with an
determine rates when working with an
determine rates when working with an influencer that’s a great question so I
influencer that’s a great question so I
influencer that’s a great question so I guess you’re talking about commercial
guess you’re talking about commercial
guess you’re talking about commercial rates yeah if you want to work with an
rates yeah if you want to work with an
rates yeah if you want to work with an influencer you want them to you want to
influencer you want them to you want to
influencer you want them to you want to have some kind of relationship determine
have some kind of relationship determine
have some kind of relationship determine what that’s worth
what that’s worth
what that’s worth yeah you know what um so my start point
yeah you know what um so my start point
yeah you know what um so my start point yeah Manuel I am guessing in the early
yeah Manuel I am guessing in the early
yeah Manuel I am guessing in the early days of starting a business you know
days of starting a business you know
days of starting a business you know treat the company’s money as if it’s
treat the company’s money as if it’s
treat the company’s money as if it’s your own because it is gonna be your own
your own because it is gonna be your own
your own because it is gonna be your own it’s gonna be a saving to life savings
it’s gonna be a saving to life savings
it’s gonna be a saving to life savings you remortgage so therefore you want to
you remortgage so therefore you want to
you remortgage so therefore you want to kind of make that money work as hard as
kind of make that money work as hard as
kind of make that money work as hard as you can be so judicious my initial pitch
you can be so judicious my initial pitch
you can be so judicious my initial pitch to a potential partner would be what
to a potential partner would be what
to a potential partner would be what value could I apply so you know could I
value could I apply so you know could I
value could I apply so you know could I give them a if then really like if there
give them a if then really like if there
give them a if then really like if there are influencers where I want this
are influencers where I want this
are influencers where I want this individual involved in my business for
individual involved in my business for
individual involved in my business for three five years because they are
three five years because they are
three five years because they are fundamental to the success of it and
fundamental to the success of it and
fundamental to the success of it and they’re a big spokesperson they’ve got a
they’re a big spokesperson they’ve got a
they’re a big spokesperson they’ve got a big following then I would say wow you
big following then I would say wow you
big following then I would say wow you know how about you know single-digit
know how about you know single-digit
know how about you know single-digit percentage of equity but I would
percentage of equity but I would
percentage of equity but I would absolutely lock that down in terms of
absolutely lock that down in terms of
absolutely lock that down in terms of time commitment you know share our voice
time commitment you know share our voice
time commitment you know share our voice all those sort of things so it’s very
all those sort of things so it’s very
all those sort of things so it’s very clear upfront what their commitment is
clear upfront what their commitment is
clear upfront what their commitment is and what your commitments of them is now
and what your commitments of them is now
and what your commitments of them is now if they say they won’t do it for equity
if they say they won’t do it for equity
if they say they won’t do it for equity but if you get them excited about the
but if you get them excited about the
but if you get them excited about the idea or the product and they really
idea or the product and they really
idea or the product and they really believe in it most of the guys you’re
believe in it most of the guys you’re
believe in it most of the guys you’re gonna touch in terms of influencers
gonna touch in terms of influencers
gonna touch in terms of influencers probably will have made some money so
probably will have made some money so
probably will have made some money so they’re much more interest in equity and
they’re much more interest in equity and
they’re much more interest in equity and upside
upside
upside rather than kind of paying the bills
rather than kind of paying the bills
rather than kind of paying the bills every month now if you can’t do that
every month now if you can’t do that
every month now if you can’t do that then there’s loads of places you can go
then there’s loads of places you can go
then there’s loads of places you can go either on the internet or get access to
either on the internet or get access to
either on the internet or get access to what’s kind of a fair rate commercially
what’s kind of a fair rate commercially
what’s kind of a fair rate commercially but what I’ll say is the more you can
but what I’ll say is the more you can
but what I’ll say is the more you can sort of pay them in kind through things
sort of pay them in kind through things
sort of pay them in kind through things like equity where there’s skin in the
like equity where there’s skin in the
like equity where there’s skin in the game
game
game I’d always advocate that where you have
I’d always advocate that where you have
I’d always advocate that where you have to use you know dollars or loonies as it
to use you know dollars or loonies as it
to use you know dollars or loonies as it is in Canada then I think you’ve got a
is in Canada then I think you’ve got a
is in Canada then I think you’ve got a you’ve got to make sure you get
you’ve got to make sure you get
you’ve got to make sure you get absolutely work Ammar to get value from
absolutely work Ammar to get value from
absolutely work Ammar to get value from and there’s places you know on the
and there’s places you know on the
and there’s places you know on the internet you can there’s loads of
internet you can there’s loads of
internet you can there’s loads of speaker lists if it’s speakers if it’s
speaker lists if it’s speakers if it’s
speaker lists if it’s speakers if it’s influences if it’s like
influences if it’s like
influences if it’s like on executive directors if it’s advisors
on executive directors if it’s advisors
on executive directors if it’s advisors if it’s if it’s those sort of folks
if it’s if it’s those sort of folks
if it’s if it’s those sort of folks there’s loads of kind of ultimately rate
there’s loads of kind of ultimately rate
there’s loads of kind of ultimately rate car type information out there all you
car type information out there all you
car type information out there all you can tap out to your network the other
can tap out to your network the other
can tap out to your network the other thing I’d say is if you can’t find
thing I’d say is if you can’t find
thing I’d say is if you can’t find someone who’s prepared to do something
someone who’s prepared to do something
someone who’s prepared to do something kind of pro bono then again if you get
kind of pro bono then again if you get
kind of pro bono then again if you get people excited about your ideas then
people excited about your ideas then
people excited about your ideas then it’s amazing how much you might be able
it’s amazing how much you might be able
it’s amazing how much you might be able to persuade them just to do one pitch or
to persuade them just to do one pitch or
to persuade them just to do one pitch or one kind of whatever it’s something on
one kind of whatever it’s something on
one kind of whatever it’s something on social media one endorsement and then
social media one endorsement and then
social media one endorsement and then use that as a starter for ten say if it
use that as a starter for ten say if it
use that as a starter for ten say if it works well then we could talk
works well then we could talk
works well then we could talk commercially about what is what’s in it
commercially about what is what’s in it
commercially about what is what’s in it so I’m just being you know as an
so I’m just being you know as an
so I’m just being you know as an entrepreneur I just want to save every
entrepreneur I just want to save every
entrepreneur I just want to save every dollar I can and put every dollar into
dollar I can and put every dollar into
dollar I can and put every dollar into building the product or customers and
building the product or customers and
building the product or customers and those sort of things and therefore I’m
those sort of things and therefore I’m
those sort of things and therefore I’m we’re always looking for how can we
we’re always looking for how can we
we’re always looking for how can we hustle to get what we want
hustle to get what we want
hustle to get what we want but we’re hang on to the cash for the
but we’re hang on to the cash for the
but we’re hang on to the cash for the for the equity idea is interesting how
for the equity idea is interesting how
for the equity idea is interesting how do you mitigate the risk of I don’t want
do you mitigate the risk of I don’t want
do you mitigate the risk of I don’t want a business partner even though they’re
a business partner even though they’re
a business partner even though they’re only in singing single-digit percent
only in singing single-digit percent
only in singing single-digit percent you’re giving up one to five percent of
you’re giving up one to five percent of
you’re giving up one to five percent of the company what if the person is just
the company what if the person is just
the company what if the person is just somebody who you don’t want to have you
somebody who you don’t want to have you
somebody who you don’t want to have you know as you get to know them great they
know as you get to know them great they
know as you get to know them great they have the audience but they are terrible
have the audience but they are terrible
have the audience but they are terrible to deal with as a partner how do you how
to deal with as a partner how do you how
to deal with as a partner how do you how do you overcome that how do you screen
do you overcome that how do you screen
do you overcome that how do you screen them how do you make sure that you’re
them how do you make sure that you’re
them how do you make sure that you’re bringing on the right partner in your
bringing on the right partner in your
bringing on the right partner in your business because once you give up equity
business because once you give up equity
business because once you give up equity it’s hard to get it back yeah I think
it’s hard to get it back yeah I think
it’s hard to get it back yeah I think you know I think the important thing
you know I think the important thing
you know I think the important thing evidence you said it earlier you’ve got
evidence you said it earlier you’ve got
evidence you said it earlier you’ve got to change we talked about the values the
to change we talked about the values the
to change we talked about the values the alignment is the chemistry right have we
alignment is the chemistry right have we
alignment is the chemistry right have we got a sort of shared mission yeah
got a sort of shared mission yeah
got a sort of shared mission yeah whenever you start your business I think
whenever you start your business I think
whenever you start your business I think the first question you ask yourself is
the first question you ask yourself is
the first question you ask yourself is why do people care that I exist why why
why do people care that I exist why why
why do people care that I exist why why is my idea gonna change the world
is my idea gonna change the world
is my idea gonna change the world why is my product gonna you know just
why is my product gonna you know just
why is my product gonna you know just transform the experience to the customer
transform the experience to the customer
transform the experience to the customer now if you get someone excited about the
now if you get someone excited about the
now if you get someone excited about the Y the sense of purpose and they’ve got
Y the sense of purpose and they’ve got
Y the sense of purpose and they’ve got the values the integrity the
the values the integrity the
the values the integrity the authenticity then you should be pretty
authenticity then you should be pretty
authenticity then you should be pretty good because I don’t think in this world
good because I don’t think in this world
good because I don’t think in this world business people entrepreneurs change
business people entrepreneurs change
business people entrepreneurs change their spots they are what they are they
their spots they are what they are they
their spots they are what they are they have DNA and it’s all about success in
have DNA and it’s all about success in
have DNA and it’s all about success in growth and generally you know
growth and generally you know
growth and generally you know this isn’t always the case I’ve found
this isn’t always the case I’ve found
this isn’t always the case I’ve found entrepreneurs to be pretty generous
entrepreneurs to be pretty generous
entrepreneurs to be pretty generous people in terms of their time
people in terms of their time
people in terms of their time particularly with younger people too
particularly with younger people too
particularly with younger people too and they want other people to be
and they want other people to be
and they want other people to be successful you know this idea that
successful you know this idea that
successful you know this idea that everybody is kind of dog-eat-dog out
everybody is kind of dog-eat-dog out
everybody is kind of dog-eat-dog out there I be honest I don’t I don’t see
there I be honest I don’t I don’t see
there I be honest I don’t I don’t see that I know people kind of portray that
that I know people kind of portray that
that I know people kind of portray that as you know sometimes entrepreneurs and
as you know sometimes entrepreneurs and
as you know sometimes entrepreneurs and films and stuff but you know you see
films and stuff but you know you see
films and stuff but you know you see that on Netflix but in real life it’s
that on Netflix but in real life it’s
that on Netflix but in real life it’s very different so back to your question
very different so back to your question
very different so back to your question if you make a mistake Evan I think then
if you make a mistake Evan I think then
if you make a mistake Evan I think then you’ve got to have some you know if you
you’ve got to have some you know if you
you’ve got to have some you know if you the way I’d do it with equity say we
the way I’d do it with equity say we
the way I’d do it with equity say we agreed somethings like 1% I’ve
agreed somethings like 1% I’ve
agreed somethings like 1% I’ve structured that over a two-year
structured that over a two-year
structured that over a two-year relationship and I’ll do maybe first six
relationship and I’ll do maybe first six
relationship and I’ll do maybe first six months in behalf of percent or whatever
months in behalf of percent or whatever
months in behalf of percent or whatever and then you know drip-feed the rest of
and then you know drip-feed the rest of
and then you know drip-feed the rest of it so there’s a kind of natural cliff
it so there’s a kind of natural cliff
it so there’s a kind of natural cliff where you can say you know it’s not
where you can say you know it’s not
where you can say you know it’s not working out or we’ve reached a stage of
working out or we’ve reached a stage of
working out or we’ve reached a stage of the business it doesn’t make sense
the business it doesn’t make sense
the business it doesn’t make sense anymore so really appreciate what you’ve
anymore so really appreciate what you’ve
anymore so really appreciate what you’ve done on the first part of the journey
done on the first part of the journey
done on the first part of the journey and the adventure and here’s your half a
and the adventure and here’s your half a
and the adventure and here’s your half a percent equity and we’ve got to move on
percent equity and we’ve got to move on
percent equity and we’ve got to move on now yeah I agree I think you know go to
now yeah I agree I think you know go to
now yeah I agree I think you know go to meet them wherever they are like meet
meet them wherever they are like meet
meet them wherever they are like meet them face to face have some dinner
them face to face have some dinner
them face to face have some dinner together do something together to kind
together do something together to kind
together do something together to kind of vibe off of them to make sure that
of vibe off of them to make sure that
of vibe off of them to make sure that you want this to be a long-term
you want this to be a long-term
you want this to be a long-term relationship good is it looks great on
relationship good is it looks great on
relationship good is it looks great on paper I had this product you have this
paper I had this product you have this
paper I had this product you have this audience everything looks great but when
audience everything looks great but when
audience everything looks great but when you get into it you don’t know that it’s
you get into it you don’t know that it’s
you get into it you don’t know that it’s gonna work out I think meeting them and
gonna work out I think meeting them and
gonna work out I think meeting them and I think I definitely talk to a lawyer
I think I definitely talk to a lawyer
I think I definitely talk to a lawyer and have a shotgun Clause built in so
and have a shotgun Clause built in so
and have a shotgun Clause built in so that you could buy them out if if it’s
that you could buy them out if if it’s
that you could buy them out if if it’s not working at you think get rid of them
not working at you think get rid of them
not working at you think get rid of them it’s interesting option and it’s not one
it’s interesting option and it’s not one
it’s interesting option and it’s not one is discussed that often so thank you for
is discussed that often so thank you for
is discussed that often so thank you for bringing that up in terms we give an
bringing that up in terms we give an
bringing that up in terms we give an equity away to to influencers I think at
equity away to to influencers I think at
equity away to to influencers I think at the start there’s a lot of influencers
the start there’s a lot of influencers
the start there’s a lot of influencers who do it just for the product so
who do it just for the product so
who do it just for the product so whatever your whatever you’re selling a
whatever your whatever you’re selling a
whatever your whatever you’re selling a lot of influences we’ll just do it
lot of influences we’ll just do it
lot of influences we’ll just do it because somebody recognize them there’ll
because somebody recognize them there’ll
because somebody recognize them there’ll be the lower scale ones and people don’t
be the lower scale ones and people don’t
be the lower scale ones and people don’t have the big audiences the people who
have the big audiences the people who
have the big audiences the people who already have big audiences usually
already have big audiences usually
already have big audiences usually already have a standard fee if you want
already have a standard fee if you want
already have a standard fee if you want to work with this person and you reach
to work with this person and you reach
to work with this person and you reach up to them and say yes it’s gonna cost
up to them and say yes it’s gonna cost
up to them and say yes it’s gonna cost this much they may give you a discounted
this much they may give you a discounted
this much they may give you a discounted rate because they love your story or
rate because they love your story or
rate because they love your story or they love the mission or they love you
they love the mission or they love you
they love the mission or they love you or you you work out some equity deal or
or you you work out some equity deal or
or you you work out some equity deal or something but the bigger guys usually
something but the bigger guys usually
something but the bigger guys usually already have a
already have a
already have a standard fee and just reaching out and
standard fee and just reaching out and
standard fee and just reaching out and asking them what it is the smaller ones
asking them what it is the smaller ones
asking them what it is the smaller ones you may be the first person to reach out
you may be the first person to reach out
you may be the first person to reach out to them and so they may they may do it
to them and so they may they may do it
to them and so they may they may do it just to be able to say I’ve done a brand
just to be able to say I’ve done a brand
just to be able to say I’ve done a brand deal just just a good customer
deal just just a good customer
deal just just a good customer testimonial right sometimes people will
testimonial right sometimes people will
testimonial right sometimes people will do that now you’re working with smaller
do that now you’re working with smaller
do that now you’re working with smaller audiences but if you do that repeatedly
audiences but if you do that repeatedly
audiences but if you do that repeatedly over and over and over again you know
over and over and over again you know
over and over and over again you know what you have right now is time you
what you have right now is time you
what you have right now is time you don’t have money so if you have the time
don’t have money so if you have the time
don’t have money so if you have the time then go out and spend the time to work
then go out and spend the time to work
then go out and spend the time to work with the right the right people make
with the right the right people make
with the right the right people make those connections so I would to the
those connections so I would to the
those connections so I would to the Stevens Point I agree hustle hard try
Stevens Point I agree hustle hard try
Stevens Point I agree hustle hard try not to spend dollars at the beginning on
not to spend dollars at the beginning on
not to spend dollars at the beginning on that unless you absolutely have to and
that unless you absolutely have to and
that unless you absolutely have to and find those smaller influencers who will
find those smaller influencers who will
find those smaller influencers who will do it for free or do it for customer
do it for free or do it for customer
do it for free or do it for customer testimonial or who you know might do it
testimonial or who you know might do it
testimonial or who you know might do it for some equity in the business as you
for some equity in the business as you
for some equity in the business as you grow a great question next up what do we
grow a great question next up what do we
grow a great question next up what do we got Orion he’s worried about a big
got Orion he’s worried about a big
got Orion he’s worried about a big company stealing his idea so he has this
company stealing his idea so he has this
company stealing his idea so he has this great idea he takes it to big companies
great idea he takes it to big companies
great idea he takes it to big companies do a marketing partnership and that
do a marketing partnership and that
do a marketing partnership and that company then steals his idea what do we
company then steals his idea what do we
company then steals his idea what do we what advice do we have Steve when you
what advice do we have Steve when you
what advice do we have Steve when you work in a big company what advice do we
work in a big company what advice do we
work in a big company what advice do we have for Orion yeah I think Iran I think
have for Orion yeah I think Iran I think
have for Orion yeah I think Iran I think you’re right to be cautious especially
you’re right to be cautious especially
you’re right to be cautious especially if you you know you got intellectual
if you you know you got intellectual
if you you know you got intellectual property that’s you know amazing you
property that’s you know amazing you
property that’s you know amazing you know the cure for cancer or something
know the cure for cancer or something
know the cure for cancer or something like that it’s compelling
like that it’s compelling
like that it’s compelling so obviously obvious things you can do
so obviously obvious things you can do
so obviously obvious things you can do is go and see a lawyer hopefully a buddy
is go and see a lawyer hopefully a buddy
is go and see a lawyer hopefully a buddy who’s not going to charge you anything
who’s not going to charge you anything
who’s not going to charge you anything and they can come up with some sort of
and they can come up with some sort of
and they can come up with some sort of IP type contract you know what we do is
IP type contract you know what we do is
IP type contract you know what we do is embed it in a nondisclosure agreement so
embed it in a nondisclosure agreement so
embed it in a nondisclosure agreement so you go and you go and give a you’ve got
you go and you go and give a you’ve got
you go and you go and give a you’ve got a you got a tease the excitement haven’t
a you got a tease the excitement haven’t
a you got a tease the excitement haven’t you so you want a pitch that doesn’t
you so you want a pitch that doesn’t
you so you want a pitch that doesn’t give then what we call the crown jewels
give then what we call the crown jewels
give then what we call the crown jewels away but just gives them enough to tease
away but just gives them enough to tease
away but just gives them enough to tease them to say wow we really want to look
them to say wow we really want to look
them to say wow we really want to look at this product great idea and then at
at this product great idea and then at
at this product great idea and then at that point boom there’s got to be some
that point boom there’s got to be some
that point boom there’s got to be some sort of non-disclosure I like the idea
sort of non-disclosure I like the idea
sort of non-disclosure I like the idea of kind of non-disclosure as well
of kind of non-disclosure as well
of kind of non-disclosure as well because it you know in as an
because it you know in as an
because it you know in as an entrepreneur we used to talk about
entrepreneur we used to talk about
entrepreneur we used to talk about hustling but also what’s really cool is
hustling but also what’s really cool is
hustling but also what’s really cool is you want to create desire and you want
you want to create desire and you want
you want to create desire and you want to create desire in the potential
to create desire in the potential
to create desire in the potential partner how you do that is create a bit
partner how you do that is create a bit
partner how you do that is create a bit of scarcity so a few too keen and you’re
of scarcity so a few too keen and you’re
of scarcity so a few too keen and you’re all over
all over
all over and you know you’re not kind of careful
and you know you’re not kind of careful
and you know you’re not kind of careful about that they’ll think you’re
about that they’ll think you’re
about that they’ll think you’re desperate and you never want to be
desperate and you never want to be
desperate and you never want to be desperate you might be desperate I’ll be
desperate you might be desperate I’ll be
desperate you might be desperate I’ll be honest when you get home on a Friday
honest when you get home on a Friday
honest when you get home on a Friday night where you go back to your father
night where you go back to your father
night where you go back to your father but you never want to give that illusion
but you never want to give that illusion
but you never want to give that illusion that you’re desperate you’ve got to give
that you’re desperate you’ve got to give
that you’re desperate you’ve got to give it like this is an expo define this is
it like this is an expo define this is
it like this is an expo define this is the next Apple this is the hottest thing
the next Apple this is the hottest thing
the next Apple this is the hottest thing and you’ve seen it now we’ve got to sign
and you’ve seen it now we’ve got to sign
and you’ve seen it now we’ve got to sign this non-disclosure agreement and
this non-disclosure agreement and
this non-disclosure agreement and actually I think on our website at this
actually I think on our website at this
actually I think on our website at this business plan standard NDA’s all these
business plan standard NDA’s all these
business plan standard NDA’s all these sort of things and within those there’s
sort of things and within those there’s
sort of things and within those there’s a clause where they’re not out of steal
a clause where they’re not out of steal
a clause where they’re not out of steal your ideas now bottom line is they do
your ideas now bottom line is they do
your ideas now bottom line is they do you know ultimately your Nystrom you go
you know ultimately your Nystrom you go
you know ultimately your Nystrom you go back to them so that’s my idea
back to them so that’s my idea
back to them so that’s my idea stolen it let’s have a discussion about
stolen it let’s have a discussion about
stolen it let’s have a discussion about some sort of settlement but you’re
some sort of settlement but you’re
some sort of settlement but you’re almost certainly gonna go down a legal
almost certainly gonna go down a legal
almost certainly gonna go down a legal track there and it’s gonna go to the
track there and it’s gonna go to the
track there and it’s gonna go to the courts so I think that’s the best way
courts so I think that’s the best way
courts so I think that’s the best way you protect yourself or on there and
you protect yourself or on there and
you protect yourself or on there and then the other thing obviously back to
then the other thing obviously back to
then the other thing obviously back to Evans point if you meet my over coffee
Evans point if you meet my over coffee
Evans point if you meet my over coffee dinner you get a sense of whether
dinner you get a sense of whether
dinner you get a sense of whether they’re high integrity people or not and
they’re high integrity people or not and
they’re high integrity people or not and I would always advise you you know that
I would always advise you you know that
I would always advise you you know that chemistry that DNA I know everybody who
chemistry that DNA I know everybody who
chemistry that DNA I know everybody who watched our evans show has got super
watched our evans show has got super
watched our evans show has got super high integrity so you don’t kind of want
high integrity so you don’t kind of want
high integrity so you don’t kind of want to mix out there with lowlife you want
to mix out there with lowlife you want
to mix out there with lowlife you want to you want to meet people who have that
to you want to meet people who have that
to you want to meet people who have that authenticity that you have and you can
authenticity that you have and you can
authenticity that you have and you can find that in a face to face and as well
find that in a face to face and as well
find that in a face to face and as well just ask them questions like what
just ask them questions like what
just ask them questions like what partnerships that they worked in the
partnerships that they worked in the
partnerships that they worked in the past are and you know could you talk
past are and you know could you talk
past are and you know could you talk through a couple of partners that they
through a couple of partners that they
through a couple of partners that they work with and then do a reference call I
work with and then do a reference call I
work with and then do a reference call I wouldn’t I wouldn’t do any kind of
wouldn’t I wouldn’t do any kind of
wouldn’t I wouldn’t do any kind of reference in on social media or all kind
reference in on social media or all kind
reference in on social media or all kind of emails and stuff because people will
of emails and stuff because people will
of emails and stuff because people will tell you one thing when they write stuff
tell you one thing when they write stuff
tell you one thing when they write stuff down but if you actually speak to them
down but if you actually speak to them
down but if you actually speak to them and listen to their voice you’ll find
and listen to their voice you’ll find
and listen to their voice you’ll find out well they’re the real deal and so
out well they’re the real deal and so
out well they’re the real deal and so you know I think a lot of its chemistry
you know I think a lot of its chemistry
you know I think a lot of its chemistry face to face there’s no better way or
face to face there’s no better way or
face to face there’s no better way or pick up the phone you’ll hear it in
pick up the phone you’ll hear it in
pick up the phone you’ll hear it in their voice and then check it out say
their voice and then check it out say
their voice and then check it out say you know one of the partnerships in the
you know one of the partnerships in the
you know one of the partnerships in the last three years number one that I’ve
last three years number one that I’ve
last three years number one that I’ve gone really well for your business and
gone really well for your business and
gone really well for your business and number two that didn’t work out because
number two that didn’t work out because
number two that didn’t work out because I’d like to speak to both of them I like
I’d like to speak to both of them I like
I’d like to speak to both of them I like it well Ryan is saying thanks to the
it well Ryan is saying thanks to the
it well Ryan is saying thanks to the answer exclamation point Emmanuel has
answer exclamation point Emmanuel has
answer exclamation point Emmanuel has the last question said what a great
the last question said what a great
the last question said what a great answer thank you so much so
answer thank you so much so
answer thank you so much so given some good value here I have some
given some good value here I have some
given some good value here I have some thoughts but quickly you mentioned this
thoughts but quickly you mentioned this
thoughts but quickly you mentioned this age website for tools and templates and
age website for tools and templates and
age website for tools and templates and downloads where are people going to get
downloads where are people going to get
downloads where are people going to get those business plans and legal
those business plans and legal
those business plans and legal agreements yeah we’ll put out we’ll put
agreements yeah we’ll put out we’ll put
agreements yeah we’ll put out we’ll put it up followed in the show we’ll put up
it up followed in the show we’ll put up
it up followed in the show we’ll put up the link and stuff like that all that
the link and stuff like that all that
the link and stuff like that all that stuff they’re effectively the safes or
stuff they’re effectively the safes or
stuff they’re effectively the safes or the university for businesses got it
the university for businesses got it
the university for businesses got it okay so guys in the description
okay so guys in the description
okay so guys in the description afterwards it’s not in now but I’ll add
afterwards it’s not in now but I’ll add
afterwards it’s not in now but I’ll add it below after I get the exact link and
it below after I get the exact link and
it below after I get the exact link and you guys can check that out on the
you guys can check that out on the
you guys can check that out on the replay I think for people who are trying
replay I think for people who are trying
replay I think for people who are trying to make those partnerships if all you
to make those partnerships if all you
to make those partnerships if all you have is an idea then you need to have
have is an idea then you need to have
have is an idea then you need to have the IP protected yeah you need to have a
the IP protected yeah you need to have a
the IP protected yeah you need to have a patent because if that’s all you can
patent because if that’s all you can
patent because if that’s all you can bring is the idea then you need to have
bring is the idea then you need to have
bring is the idea then you need to have it protected ideally though you’re
it protected ideally though you’re
it protected ideally though you’re bringing more than just an idea you know
bringing more than just an idea you know
bringing more than just an idea you know I have tons of ideas and how McDonald’s
I have tons of ideas and how McDonald’s
I have tons of ideas and how McDonald’s can do better or how Microsoft can do
can do better or how Microsoft can do
can do better or how Microsoft can do better doesn’t mean they’re gonna pay me
better doesn’t mean they’re gonna pay me
better doesn’t mean they’re gonna pay me I’m sure you know they’ve thought of
I’m sure you know they’ve thought of
I’m sure you know they’ve thought of those ideas too they just haven’t chosen
those ideas too they just haven’t chosen
those ideas too they just haven’t chosen implemented you know the idea allow like
implemented you know the idea allow like
implemented you know the idea allow like when you’re when you’re pitching ideas
when you’re when you’re pitching ideas
when you’re when you’re pitching ideas to companies you don’t have to go into
to companies you don’t have to go into
to companies you don’t have to go into the Nitty Gritty of how to do it
the Nitty Gritty of how to do it
the Nitty Gritty of how to do it whatever idea you pinch Stephen for how
whatever idea you pinch Stephen for how
whatever idea you pinch Stephen for how sage can be better chances are he’s
sage can be better chances are he’s
sage can be better chances are he’s already thought about it
already thought about it
already thought about it like if you’re saying hey hey sage you
like if you’re saying hey hey sage you
like if you’re saying hey hey sage you get into BOTS right it’s like it’s not
get into BOTS right it’s like it’s not
get into BOTS right it’s like it’s not that Stephen has never heard of BOTS
that Stephen has never heard of BOTS
that Stephen has never heard of BOTS it’s probably already has some kind of
it’s probably already has some kind of
it’s probably already has some kind of strategy around BOTS right so that idea
strategy around BOTS right so that idea
strategy around BOTS right so that idea alone isn’t enough it’s the execution
alone isn’t enough it’s the execution
alone isn’t enough it’s the execution like are you the person to come on board
like are you the person to come on board
like are you the person to come on board and really help explode the bot business
and really help explode the bot business
and really help explode the bot business at Sage right and so you can have a
at Sage right and so you can have a
at Sage right and so you can have a high-level conversation without them
high-level conversation without them
high-level conversation without them stealing your idea because the idea loan
stealing your idea because the idea loan
stealing your idea because the idea loan is not enough they want to see that like
is not enough they want to see that like
is not enough they want to see that like you are the company you are the person
you are the company you are the person
you are the company you are the person who’s going to come in and help us
who’s going to come in and help us
who’s going to come in and help us actually grow this thing and so you
actually grow this thing and so you
actually grow this thing and so you think your idea is great and if it’s
think your idea is great and if it’s
think your idea is great and if it’s only idea you need a patent it and it’s
only idea you need a patent it and it’s
only idea you need a patent it and it’s not patentable chances are they thought
not patentable chances are they thought
not patentable chances are they thought about it and you need to bring more than
about it and you need to bring more than
about it and you need to bring more than that execution customer base momentum I
that execution customer base momentum I
that execution customer base momentum I love that hey I’ll do an unashamed in
love that hey I’ll do an unashamed in
love that hey I’ll do an unashamed in commercial now Evan okay women the first
commercial now Evan okay women the first
commercial now Evan okay women the first company to launch a bar on an accounting
company to launch a bar on an accounting
company to launch a bar on an accounting engine so again we’ll put a link up
engine so again we’ll put a link up
engine so again we’ll put a link up about this friend peg and you can have
about this friend peg and you can have
about this friend peg and you can have our facebook Messenger as a friend or
our facebook Messenger as a friend or
our facebook Messenger as a friend or slack where you can have and use of the
slack where you can have and use of the
slack where you can have and use of the use of safe bot I think we’ve got I
use of safe bot I think we’ve got I
use of safe bot I think we’ve got I don’t know we need a really soft launch
don’t know we need a really soft launch
don’t know we need a really soft launch it must have almost a thousand users out
it must have almost a thousand users out
it must have almost a thousand users out there now so it’s just gone gone viral
there now so it’s just gone gone viral
there now so it’s just gone gone viral yeah and
yeah and
yeah and like all the big is this great and and
like all the big is this great and and
like all the big is this great and and sage is ahead of the curve and you know
sage is ahead of the curve and you know
sage is ahead of the curve and you know Stephen Kelly is the visionary CEO
Stephen Kelly is the visionary CEO
Stephen Kelly is the visionary CEO leading the ship and you know so AI you
leading the ship and you know so AI you
leading the ship and you know so AI you know it’s like sage is gonna be in AI at
know it’s like sage is gonna be in AI at
know it’s like sage is gonna be in AI at some point don’t just email Steven and
some point don’t just email Steven and
some point don’t just email Steven and say I have this great ai idea for sage
say I have this great ai idea for sage
say I have this great ai idea for sage you know just because you see a company
you know just because you see a company
you know just because you see a company not doing it right now it doesn’t mean
not doing it right now it doesn’t mean
not doing it right now it doesn’t mean that they haven’t thought about it and
that they haven’t thought about it and
that they haven’t thought about it and they’re not working on some plans to do
they’re not working on some plans to do
they’re not working on some plans to do it so the idea loan is not enough it’s
it so the idea loan is not enough it’s
it so the idea loan is not enough it’s the actual execution of that idea cuz
the actual execution of that idea cuz
the actual execution of that idea cuz these big companies you may think they
these big companies you may think they
these big companies you may think they stole your idea but chances are they’ve
stole your idea but chances are they’ve
stole your idea but chances are they’ve already had like 30 different business
already had like 30 different business
already had like 30 different business proposals already around that idea you
proposals already around that idea you
proposals already around that idea you just wasn’t good enough to rise to the
just wasn’t good enough to rise to the
just wasn’t good enough to rise to the top I love that end and if we get the
top I love that end and if we get the
top I love that end and if we get the link for the bots we’ll share it in the
link for the bots we’ll share it in the
link for the bots we’ll share it in the description for the replay people as
description for the replay people as
description for the replay people as well right um great Dante is writing in
well right um great Dante is writing in
well right um great Dante is writing in to talk about how do big franchises big
to talk about how do big franchises big
to talk about how do big franchises big companies companies made movies like
companies companies made movies like
companies companies made movies like Superman and Star Wars did they use
Superman and Star Wars did they use
Superman and Star Wars did they use partnerships to get to where they are or
partnerships to get to where they are or
partnerships to get to where they are or how do they how do you build a big
how do they how do you build a big
how do they how do you build a big company through partnerships what advice
company through partnerships what advice
company through partnerships what advice do you have yeah you know I think all
do you have yeah you know I think all
do you have yeah you know I think all big companies you see all the stuff
big companies you see all the stuff
big companies you see all the stuff happening about Fox at the moment you
happening about Fox at the moment you
happening about Fox at the moment you see all the stuff about Time Warner and
see all the stuff about Time Warner and
see all the stuff about Time Warner and then you see all the new disruptors like
then you see all the new disruptors like
then you see all the new disruptors like the Netflix and the guys the reality is
the Netflix and the guys the reality is
the Netflix and the guys the reality is all of these businesses of develop on
all of these businesses of develop on
all of these businesses of develop on ships especially in that industry and
ships especially in that industry and
ships especially in that industry and that industry is is absolutely kind of
that industry is is absolutely kind of
that industry is is absolutely kind of totally endemic around like subcontract
totally endemic around like subcontract
totally endemic around like subcontract relationships very very few people even
relationships very very few people even
relationships very very few people even though you know those big companies mi
though you know those big companies mi
though you know those big companies mi have thousands of people work from but
have thousands of people work from but
have thousands of people work from but they probably have tens of thousands
they probably have tens of thousands
they probably have tens of thousands like of subcontract relationships where
like of subcontract relationships where
like of subcontract relationships where they have camera crews all these sort of
they have camera crews all these sort of
they have camera crews all these sort of things that they call in they outsource
things that they call in they outsource
things that they call in they outsource all the catering or all these sort of
all the catering or all these sort of
all the catering or all these sort of things so they’ll be forming
things so they’ll be forming
things so they’ll be forming partnerships as they grow the other
partnerships as they grow the other
partnerships as they grow the other thing that is inevitable I kind of think
thing that is inevitable I kind of think
thing that is inevitable I kind of think once you get off the ground with your
once you get off the ground with your
once you get off the ground with your business and you grow and you’re
business and you grow and you’re
business and you grow and you’re successful the other thing you want to
successful the other thing you want to
successful the other thing you want to do is probably partner with companies
do is probably partner with companies
do is probably partner with companies that you might look to acquire and I
that you might look to acquire and I
that you might look to acquire and I don’t know many big companies that
don’t know many big companies that
don’t know many big companies that haven’t done a series of acquisitions
haven’t done a series of acquisitions
haven’t done a series of acquisitions and typically those acquisitions
and typically those acquisitions
and typically those acquisitions obviously have got to fit with the
obviously have got to fit with the
obviously have got to fit with the strategy got to make sense in terms of
strategy got to make sense in terms of
strategy got to make sense in terms of financial returns and and got to allow
financial returns and and got to allow
financial returns and and got to allow you to grow faster and achieve you know
you to grow faster and achieve you know
you to grow faster and achieve you know your your adventure quicker so I
your your adventure quicker so I
your your adventure quicker so I in question down don is really spot on
in question down don is really spot on
in question down don is really spot on most companies go through a cycle as
most companies go through a cycle as
most companies go through a cycle as they go you know startup they’re
they go you know startup they’re
they go you know startup they’re hustlers they grow they go through that
hustlers they grow they go through that
hustlers they grow they go through that sort of scale up phase and and as part
sort of scale up phase and and as part
sort of scale up phase and and as part of that they’re forming partners all the
of that they’re forming partners all the
of that they’re forming partners all the time on their marketing relationships
time on their marketing relationships
time on their marketing relationships maybe even sales associates maybe even
maybe even sales associates maybe even
maybe even sales associates maybe even white label product all these sort of
white label product all these sort of
white label product all these sort of different relationships and invariably
different relationships and invariably
different relationships and invariably they’ll look at some time with some of
they’ll look at some time with some of
they’ll look at some time with some of those partners actually does it make
those partners actually does it make
those partners actually does it make sense to continue to partner or shall we
sense to continue to partner or shall we
sense to continue to partner or shall we buy that company and when we talk about
buy that company and when we talk about
buy that company and when we talk about this internally all the time it’s a big
this internally all the time it’s a big
this internally all the time it’s a big company we say it should we build or buy
company we say it should we build or buy
company we say it should we build or buy you know and that’s a decision we make
you know and that’s a decision we make
you know and that’s a decision we make normally there’s a really short business
normally there’s a really short business
normally there’s a really short business plan to say what are the build options
plan to say what are the build options
plan to say what are the build options what are the buy options and normally
what are the buy options and normally
what are the buy options and normally the most compelling reason why would buy
the most compelling reason why would buy
the most compelling reason why would buy is velocity speed and just get it done
is velocity speed and just get it done
is velocity speed and just get it done quickly yeah time to market yes that’s
quickly yeah time to market yes that’s
quickly yeah time to market yes that’s how I sold my first company right it’s
how I sold my first company right it’s
how I sold my first company right it’s like they could buy my company and get
like they could buy my company and get
like they could buy my company and get there faster and have the customers and
there faster and have the customers and
there faster and have the customers and have the technology or they could do it
have the technology or they could do it
have the technology or they could do it themselves in a year but they’re missing
themselves in a year but they’re missing
themselves in a year but they’re missing out on the velocity to get it so it’s a
out on the velocity to get it so it’s a
out on the velocity to get it so it’s a fantastic way to sell your company I
fantastic way to sell your company I
fantastic way to sell your company I think every big company started as a
think every big company started as a
think every big company started as a small company I started with an
small company I started with an
small company I started with an entrepreneur vision and an idea and if
entrepreneur vision and an idea and if
entrepreneur vision and an idea and if you love Superman and you love Star Wars
you love Superman and you love Star Wars
you love Superman and you love Star Wars I go back and look at the story of how
I go back and look at the story of how
I go back and look at the story of how they they built up like don’t look at
they they built up like don’t look at
they they built up like don’t look at Star Wars now is this huge company look
Star Wars now is this huge company look
Star Wars now is this huge company look at how they started look at how George
at how they started look at how George
at how they started look at how George Lucas got us he thought Star Wars was
Lucas got us he thought Star Wars was
Lucas got us he thought Star Wars was too stupid of an idea like too crazy too
too stupid of an idea like too crazy too
too stupid of an idea like too crazy too wild an idea to ever have commercial
wild an idea to ever have commercial
wild an idea to ever have commercial success but he created because he loved
success but he created because he loved
success but he created because he loved sci-fi and he had to create this world
sci-fi and he had to create this world
sci-fi and he had to create this world he never expected it to do well but he
he never expected it to do well but he
he never expected it to do well but he just did it out of a passion project and
just did it out of a passion project and
just did it out of a passion project and it exploded you look at sage sage was
it exploded you look at sage sage was
it exploded you look at sage sage was started by like one guy and I think I’ve
started by like one guy and I think I’ve
started by like one guy and I think I’ve ever got the storm right I think the
ever got the storm right I think the
ever got the storm right I think the name sage comes from there was a meeting
name sage comes from there was a meeting
name sage comes from there was a meeting in the pub and there was like sage on
in the pub and there was like sage on
in the pub and there was like sage on the wall and that’s how they named the
the wall and that’s how they named the
the wall and that’s how they named the guys all right
guys all right
guys all right yes sir back in this is back in the day
yes sir back in this is back in the day
yes sir back in this is back in the day what 1981 there’s a place in the
what 1981 there’s a place in the
what 1981 there’s a place in the northeast of England called Hugh castle
northeast of England called Hugh castle
northeast of England called Hugh castle and the people from there are called
and the people from there are called
and the people from there are called pejoratives from Newcastle and they and
pejoratives from Newcastle and they and
pejoratives from Newcastle and they and they’re like top people saw that the
they’re like top people saw that the
they’re like top people saw that the waves they saw the DFM really fantastic
waves they saw the DFM really fantastic
waves they saw the DFM really fantastic high integrity really down-to-earth
high integrity really down-to-earth
high integrity really down-to-earth and there was two guys at a university
and there was two guys at a university
and there was two guys at a university who wanted to have an idea of building
who wanted to have an idea of building
who wanted to have an idea of building an accounting application and then there
an accounting application and then there
an accounting application and then there was a guy I can’t a study tour of the UM
was a guy I can’t a study tour of the UM
was a guy I can’t a study tour of the UM university from NASA and kind of this
university from NASA and kind of this
university from NASA and kind of this space scientist and he and these guys
space scientist and he and these guys
space scientist and he and these guys got together in a pub they came up with
got together in a pub they came up with
got together in a pub they came up with this idea and literally the legend is
this idea and literally the legend is
this idea and literally the legend is that they were kind of thinking of a
that they were kind of thinking of a
that they were kind of thinking of a name they’re all engineers and they’re
name they’re all engineers and they’re
name they’re all engineers and they’re all kind of visionaries they weren’t
all kind of visionaries they weren’t
all kind of visionaries they weren’t really marketing guys never saying what
really marketing guys never saying what
really marketing guys never saying what should we call it what should we call it
should we call it what should we call it
should we call it what should we call it you know we’ve got to come up with a
you know we’ve got to come up with a
you know we’ve got to come up with a really cool name and then just one of
really cool name and then just one of
really cool name and then just one of them looked up on the wall and there was
them looked up on the wall and there was
them looked up on the wall and there was all these kind of hopes and there was
all these kind of hopes and there was
all these kind of hopes and there was what we can’t call it time we can’t call
what we can’t call it time we can’t call
what we can’t call it time we can’t call it parsley we’ll call it sage parsley
it parsley we’ll call it sage parsley
it parsley we’ll call it sage parsley that would have been amazing
that would have been amazing
that would have been amazing so that’s where it all came from and you
so that’s where it all came from and you
so that’s where it all came from and you know the brand the green is was
know the brand the green is was
know the brand the green is was generated and created back in the 80s
generated and created back in the 80s
generated and created back in the 80s and actually I met an amazing
and actually I met an amazing
and actually I met an amazing entrepreneur he started his business 20
entrepreneur he started his business 20
entrepreneur he started his business 20 years ago and he said you know first
years ago and he said you know first
years ago and he said you know first product I put on you know an
product I put on you know an
product I put on you know an old-fashioned kind of Microsoft 386 time
old-fashioned kind of Microsoft 386 time
old-fashioned kind of Microsoft 386 time machine was sage to run my accounts and
machine was sage to run my accounts and
machine was sage to run my accounts and collect my cash and then when I got
collect my cash and then when I got
collect my cash and then when I got seven employees I used Sage payroll so
seven employees I used Sage payroll so
seven employees I used Sage payroll so it’s just a may a an you know what we
it’s just a may a an you know what we
it’s just a may a an you know what we try and do ever it is and even back then
try and do ever it is and even back then
try and do ever it is and even back then is just solve a massive business problem
is just solve a massive business problem
is just solve a massive business problem for entrepreneurs that they can just
for entrepreneurs that they can just
for entrepreneurs that they can just focus on their business and not worry
focus on their business and not worry
focus on their business and not worry about collecting they cash pay a you
about collecting they cash pay a you
about collecting they cash pay a you know IRS returns all that sort of stuff
know IRS returns all that sort of stuff
know IRS returns all that sort of stuff they just can really focus on what they
they just can really focus on what they
they just can really focus on what they laugh which is their dreams and their
laugh which is their dreams and their
laugh which is their dreams and their business I love it so here’s a great
business I love it so here’s a great
business I love it so here’s a great example you got this company that’s a
example you got this company that’s a
example you got this company that’s a huge company now you know 13,000 plus
huge company now you know 13,000 plus
huge company now you know 13,000 plus employees and billions in revenue and it
employees and billions in revenue and it
employees and billions in revenue and it started in a pub and they looked at the
started in a pub and they looked at the
started in a pub and they looked at the wall and that’s how they came up with
wall and that’s how they came up with
wall and that’s how they came up with their name right like any company that
their name right like any company that
their name right like any company that you love and respect and look up to look
you love and respect and look up to look
you love and respect and look up to look at their founding story and look how
at their founding story and look how
at their founding story and look how they get started because there’s clues
they get started because there’s clues
they get started because there’s clues that you can follow like success leaves
that you can follow like success leaves
that you can follow like success leaves Clues and by studying those people’s
Clues and by studying those people’s
Clues and by studying those people’s some of the people I have behind me on
some of the people I have behind me on
some of the people I have behind me on my wall like why are they there
my wall like why are they there
my wall like why are they there I studied their success and it helps me
I studied their success and it helps me
I studied their success and it helps me in my business and so if you love Star
in my business and so if you love Star
in my business and so if you love Star Wars or Superman whoever it is I look at
Wars or Superman whoever it is I look at
Wars or Superman whoever it is I look at the foundation story and how they built
the foundation story and how they built
the foundation story and how they built it up and that could be a blueprint for
it up and that could be a blueprint for
it up and that could be a blueprint for you to go off and have more success I
you to go off and have more success I
you to go off and have more success I haven’t just
haven’t just
haven’t just another idea if you’ve got guys I don’t
another idea if you’ve got guys I don’t
another idea if you’ve got guys I don’t know John if you’re working in a film
know John if you’re working in a film
know John if you’re working in a film studio sunny I would always advise a
studio sunny I would always advise a
studio sunny I would always advise a great way to start an entrepreneur is do
great way to start an entrepreneur is do
great way to start an entrepreneur is do some moonlighting continue to work for
some moonlighting continue to work for
some moonlighting continue to work for your employer and then you know
your employer and then you know
your employer and then you know weekend’s evenings and stuff like that
weekend’s evenings and stuff like that
weekend’s evenings and stuff like that build build the business plan build the
build build the business plan build the
build build the business plan build the idea build the business and for a while
idea build the business and for a while
idea build the business and for a while probably doing in parallel so the
probably doing in parallel so the
probably doing in parallel so the interesting thing you could think of and
interesting thing you could think of and
interesting thing you could think of and I’ve found some come actually Wow look
I’ve found some come actually Wow look
I’ve found some come actually Wow look at Marc Benioff I started Salesforce Li
at Marc Benioff I started Salesforce Li
at Marc Benioff I started Salesforce Li 1999-2000 so he’s 17 years ago and
1999-2000 so he’s 17 years ago and
1999-2000 so he’s 17 years ago and they’re about an eight billion dollar
they’re about an eight billion dollar
they’re about an eight billion dollar company now we’re at a twenty percent
company now we’re at a twenty percent
company now we’re at a twenty percent amazing company but he agreed with the
amazing company but he agreed with the
amazing company but he agreed with the the founder and the chief executive of
the founder and the chief executive of
the founder and the chief executive of our Oracle that he’d cut him some slack
our Oracle that he’d cut him some slack
our Oracle that he’d cut him some slack and give him some time to go and start
and give him some time to go and start
and give him some time to go and start his new idea while he was still paid and
his new idea while he was still paid and
his new idea while he was still paid and employed by Oracle so there’s loads of
employed by Oracle so there’s loads of
employed by Oracle so there’s loads of ways you know we’re talking about
ways you know we’re talking about
ways you know we’re talking about partnership that’s a partnership that
partnership that’s a partnership that
partnership that’s a partnership that allows you to get going and it gives you
allows you to get going and it gives you
allows you to get going and it gives you also cash coming in to the household to
also cash coming in to the household to
also cash coming in to the household to pay the bills and probably fund your
pay the bills and probably fund your
pay the bills and probably fund your business as well so if you can do that
business as well so if you can do that
business as well so if you can do that and you’re part of a sort of film
and you’re part of a sort of film
and you’re part of a sort of film business then that’s a great idea and
business then that’s a great idea and
business then that’s a great idea and you might find that you could even pitch
you might find that you could even pitch
you might find that you could even pitch to your existing company some great
to your existing company some great
to your existing company some great business ideas and you might find you
business ideas and you might find you
business ideas and you might find you your existing company might even you
your existing company might even you
your existing company might even you know put some cash into your business
know put some cash into your business
know put some cash into your business it’s definitely worth you ask it’s a
it’s definitely worth you ask it’s a
it’s definitely worth you ask it’s a great piece of advice even just dropped
great piece of advice even just dropped
great piece of advice even just dropped on you guys I think it’s also beneficial
on you guys I think it’s also beneficial
on you guys I think it’s also beneficial that if you’re in the industry it helps
that if you’re in the industry it helps
that if you’re in the industry it helps keep your motivation higher to keep
keep your motivation higher to keep
keep your motivation higher to keep going you know it can be hard to find
going you know it can be hard to find
going you know it can be hard to find the time after hours if you’re stuck at
the time after hours if you’re stuck at
the time after hours if you’re stuck at some job that you hate and you know you
some job that you hate and you know you
some job that you hate and you know you have other responsibilities those kids
have other responsibilities those kids
have other responsibilities those kids health all that other stuff if you’re
health all that other stuff if you’re
health all that other stuff if you’re working some job at Walmart it’s hard to
working some job at Walmart it’s hard to
working some job at Walmart it’s hard to come home and work on your craft every
come home and work on your craft every
come home and work on your craft every night you have to do it but it’s hard
night you have to do it but it’s hard
night you have to do it but it’s hard where if you’re working in the industry
where if you’re working in the industry
where if you’re working in the industry you’re getting ideas around people who
you’re getting ideas around people who
you’re getting ideas around people who have a buzz and a vibe and you’re
have a buzz and a vibe and you’re
have a buzz and a vibe and you’re constantly thinking about new things for
constantly thinking about new things for
constantly thinking about new things for your company you’re more excited when
your company you’re more excited when
your company you’re more excited when you go home as well so a hundred percent
you go home as well so a hundred percent
you go home as well so a hundred percent agree with Stephen
agree with Stephen
agree with Stephen the reason to get a job is to learn to
the reason to get a job is to learn to
the reason to get a job is to learn to be in an environment where you’re
be in an environment where you’re
be in an environment where you’re learning and growing and hopefully give
learning and growing and hopefully give
learning and growing and hopefully give you motivation to go off and do your own
you motivation to go off and do your own
you motivation to go off and do your own thing and and again you know never I
thing and and again you know never I
thing and and again you know never I kind of thing one of them
kind of thing one of them
kind of thing one of them – tank belief if you believe in yourself
– tank belief if you believe in yourself
– tank belief if you believe in yourself you back yourself
you back yourself
you back yourself have no fear have no fear because one of
have no fear have no fear because one of
have no fear have no fear because one of the amazing executives in sage a woman
the amazing executives in sage a woman
the amazing executives in sage a woman came to me and she’s actually gonna be
came to me and she’s actually gonna be
came to me and she’s actually gonna be starting their own business she’s still
starting their own business she’s still
starting their own business she’s still gonna stay working for us probably she
gonna stay working for us probably she
gonna stay working for us probably she was talking about maybe in two years
was talking about maybe in two years
was talking about maybe in two years time should kind of go down to two or
time should kind of go down to two or
time should kind of go down to two or three days a week and maybe eventually
three days a week and maybe eventually
three days a week and maybe eventually be you know her idea as a business and
be you know her idea as a business and
be you know her idea as a business and she’ll leave eh but she pitched it to me
she’ll leave eh but she pitched it to me
she’ll leave eh but she pitched it to me and I said well weren’t you gonna pitch
and I said well weren’t you gonna pitch
and I said well weren’t you gonna pitch it to a few guys around the business and
it to a few guys around the business and
it to a few guys around the business and they’ll help you refine your idea so you
they’ll help you refine your idea so you
they’ll help you refine your idea so you know I think a lot of big companies
know I think a lot of big companies
know I think a lot of big companies really want to encourage
really want to encourage
really want to encourage entrepreneurship and if they’ve got
entrepreneurship and if they’ve got
entrepreneurship and if they’ve got bright brilliant people like you and
bright brilliant people like you and
bright brilliant people like you and people like you Don you could get out
people like you Don you could get out
people like you Don you could get out there and say you know I want to pitch
there and say you know I want to pitch
there and say you know I want to pitch this idea what do you think of it
this idea what do you think of it
this idea what do you think of it actually what it means is I’m going to
actually what it means is I’m going to
actually what it means is I’m going to start it – Evans point could I kind of
start it – Evans point could I kind of
start it – Evans point could I kind of form a little team a focus group
form a little team a focus group
form a little team a focus group workshop whatever to test the idea and
workshop whatever to test the idea and
workshop whatever to test the idea and prototype the idea and then when you
prototype the idea and then when you
prototype the idea and then when you eventually leave they might kind of cut
eventually leave they might kind of cut
eventually leave they might kind of cut you some slack and give you a glide path
you some slack and give you a glide path
you some slack and give you a glide path where you go down to three days a week
where you go down to three days a week
where you go down to three days a week and then when the idea is kind of a real
and then when the idea is kind of a real
and then when the idea is kind of a real business and it’s working you go
business and it’s working you go
business and it’s working you go full-time on your idea so there’s a lot
full-time on your idea so there’s a lot
full-time on your idea so there’s a lot of different ways that you can partner
of different ways that you can partner
of different ways that you can partner probably with your existing employer and
probably with your existing employer and
probably with your existing employer and I think around that I’d encourage you to
I think around that I’d encourage you to
I think around that I’d encourage you to be very creative and as long as it’s not
be very creative and as long as it’s not
be very creative and as long as it’s not a competitive idea you know I I don’t
a competitive idea you know I I don’t
a competitive idea you know I I don’t understand why any employer wouldn’t
understand why any employer wouldn’t
understand why any employer wouldn’t encourage their their colleagues to go
encourage their their colleagues to go
encourage their their colleagues to go and do amazing things of
and do amazing things of
and do amazing things of entrepreneurship I love it I just
entrepreneurship I love it I just
entrepreneurship I love it I just noticed you’ve got this this brooch or
noticed you’ve got this this brooch or
noticed you’ve got this this brooch or this pin happening here what’s that for
this pin happening here what’s that for
this pin happening here what’s that for hey this is it this is um coming up for
hey this is it this is um coming up for
hey this is it this is um coming up for Patriots day so you know over
Patriots day so you know over
Patriots day so you know over particularly obvious in Europe or the
particularly obvious in Europe or the
particularly obvious in Europe or the u.s. everybody sort of remembers at this
u.s. everybody sort of remembers at this
u.s. everybody sort of remembers at this time
time
time coming up on the 11th of the 11th at 11
coming up on the 11th of the 11th at 11
coming up on the 11th of the 11th at 11 o’clock okay folks remember and
o’clock okay folks remember and
o’clock okay folks remember and obviously this symbolizes the the
obviously this symbolizes the the
obviously this symbolizes the the poppies in the Flanders field yeah we’re
poppies in the Flanders field yeah we’re
poppies in the Flanders field yeah we’re history students remember the first
history students remember the first
history students remember the first world war ii world war and i kind of
world war ii world war and i kind of
world war ii world war and i kind of think this symbolizes all the people who
think this symbolizes all the people who
think this symbolizes all the people who gave their lives on every side of the
gave their lives on every side of the
gave their lives on every side of the conflict and who left loved ones behind
conflict and who left loved ones behind
conflict and who left loved ones behind and and went for for their countries i
and and went for for their countries i
and and went for for their countries i love that we have that too it’s we call
love that we have that too it’s we call
love that we have that too it’s we call it remembrance
it remembrance
it remembrance our poppies aren’t as intricate as those
our poppies aren’t as intricate as those
our poppies aren’t as intricate as those but I get I mean it also fits well into
but I get I mean it also fits well into
but I get I mean it also fits well into sages mission of helping veterans I know
sages mission of helping veterans I know
sages mission of helping veterans I know it’s a big it what you’re trying to do
it’s a big it what you’re trying to do
it’s a big it what you’re trying to do as well so I love it
as well so I love it
as well so I love it Michael is asking how do we tell people
Michael is asking how do we tell people
Michael is asking how do we tell people our story when we’re trying to form
our story when we’re trying to form
our story when we’re trying to form partnerships how do I introduce people
partnerships how do I introduce people
partnerships how do I introduce people how do I introduce people to my business
how do I introduce people to my business
how do I introduce people to my business with my story so we want to form these
with my story so we want to form these
with my story so we want to form these marketing partnerships how important
marketing partnerships how important
marketing partnerships how important this story and how to wait how do we get
this story and how to wait how do we get
this story and how to wait how do we get that across to a partner hey Mike what a
that across to a partner hey Mike what a
that across to a partner hey Mike what a great question
great question
great question I love that do you know what and we lose
I love that do you know what and we lose
I love that do you know what and we lose sight of this so often as entrepeneurs
sight of this so often as entrepeneurs
sight of this so often as entrepeneurs when you’ve got an idea you get so much
when you’ve got an idea you get so much
when you’ve got an idea you get so much in like the bowels of the idea the II
in like the bowels of the idea the II
in like the bowels of the idea the II lose sight of telling your story I think
lose sight of telling your story I think
lose sight of telling your story I think every amazing entrepreneur is a
every amazing entrepreneur is a
every amazing entrepreneur is a storyteller and your idea is the genesis
storyteller and your idea is the genesis
storyteller and your idea is the genesis of an adventure for customers all over
of an adventure for customers all over
of an adventure for customers all over the world and and so therefore what I’d
the world and and so therefore what I’d
the world and and so therefore what I’d say Michael is it is worth perfecting
say Michael is it is worth perfecting
say Michael is it is worth perfecting your story and testing it with your
your story and testing it with your
your story and testing it with your friends to see what really lands and and
friends to see what really lands and and
friends to see what really lands and and they find compelling and when you’ve got
they find compelling and when you’ve got
they find compelling and when you’ve got that and it always starts with the y-you
that and it always starts with the y-you
that and it always starts with the y-you know what is the sense of purpose what
know what is the sense of purpose what
know what is the sense of purpose what is the mission that your product or idea
is the mission that your product or idea
is the mission that your product or idea is going to change and transform and why
is going to change and transform and why
is going to change and transform and why is that so compelling and then once
is that so compelling and then once
is that so compelling and then once you’ve understood that then you can sort
you’ve understood that then you can sort
you’ve understood that then you can sort of do the traditional stuff of the value
of do the traditional stuff of the value
of do the traditional stuff of the value proposition and you look at who’s the
proposition and you look at who’s the
proposition and you look at who’s the audience you look at what’s the value
audience you look at what’s the value
audience you look at what’s the value you know does it save time does it give
you know does it save time does it give
you know does it save time does it give them more money does it help them grow
them more money does it help them grow
them more money does it help them grow faster does it save hassle does it help
faster does it save hassle does it help
faster does it save hassle does it help their ego make them feel good like
their ego make them feel good like
their ego make them feel good like luxury goods so there’s a kind of
luxury goods so there’s a kind of
luxury goods so there’s a kind of there’s a kind of rule of thumb back to
there’s a kind of rule of thumb back to
there’s a kind of rule of thumb back to your question of there’s a whole matrix
your question of there’s a whole matrix
your question of there’s a whole matrix you go through and you can read books by
you go through and you can read books by
you go through and you can read books by crossing the chasm which every more they
crossing the chasm which every more they
crossing the chasm which every more they define these how to build a value prop
define these how to build a value prop
define these how to build a value prop and then you’ve got to answer the
and then you’ve got to answer the
and then you’ve got to answer the questions like why is it different from
questions like why is it different from
questions like why is it different from the competition what’s the value but
the competition what’s the value but
the competition what’s the value but start with what is the wine what what’s
start with what is the wine what what’s
start with what is the wine what what’s the wine what’s the sense of purpose and
the wine what’s the sense of purpose and
the wine what’s the sense of purpose and then build that into a compelling story
then build that into a compelling story
then build that into a compelling story be a storyteller and then you know I
be a storyteller and then you know I
be a storyteller and then you know I think once you’ve you’ve got curiosity
think once you’ve you’ve got curiosity
think once you’ve you’ve got curiosity and you’ve got excitement from
and you’ve got excitement from
and you’ve got excitement from the potential partner then the next
the potential partner then the next
the potential partner then the next stage is maybe a non-disclosure
stage is maybe a non-disclosure
stage is maybe a non-disclosure agreement if you’re worried about IP if
agreement if you’re worried about IP if
agreement if you’re worried about IP if you’re not then you’re probably into
you’re not then you’re probably into
you’re not then you’re probably into what we talked about last time we’re
what we talked about last time we’re
what we talked about last time we’re doing some sort of business plan jointly
doing some sort of business plan jointly
doing some sort of business plan jointly with a partner to say does this make
with a partner to say does this make
with a partner to say does this make sense
sense
sense you know don’t boil the ocean just
you know don’t boil the ocean just
you know don’t boil the ocean just saying what does it look like does the
saying what does it look like does the
saying what does it look like does the chemistry work what’s the market
chemistry work what’s the market
chemistry work what’s the market opportunity how we gonna get a mark here
opportunity how we gonna get a mark here
opportunity how we gonna get a mark here and let’s say what are the first 90 day
and let’s say what are the first 90 day
and let’s say what are the first 90 day goals
goals
goals what’s the first 30 day goals and then
what’s the first 30 day goals and then
what’s the first 30 day goals and then you know crate velocity in the business
you know crate velocity in the business
you know crate velocity in the business and go for it I’m smiling because I
and go for it I’m smiling because I
and go for it I’m smiling because I don’t boil the ocean I’ve never heard
don’t boil the ocean I’ve never heard
don’t boil the ocean I’ve never heard that expression before I wanted
that expression before I wanted
that expression before I wanted violations you want to move is the
violations you want to move is the
violations you want to move is the velocity and quality our witness Limpy
velocity and quality our witness Limpy
velocity and quality our witness Limpy NSYNC I love that I love that yeah I
NSYNC I love that I love that yeah I
NSYNC I love that I love that yeah I mean I agree I storytelling super
mean I agree I storytelling super
mean I agree I storytelling super important such as an entrepreneur that’s
important such as an entrepreneur that’s
important such as an entrepreneur that’s how you win that’s how you stand out
how you win that’s how you stand out
how you win that’s how you stand out against the bigger competitors like why
against the bigger competitors like why
against the bigger competitors like why is someone gonna buy from you or work
is someone gonna buy from you or work
is someone gonna buy from you or work with you instead of a trusted brand name
with you instead of a trusted brand name
with you instead of a trusted brand name who’s been around forever it’s because
who’s been around forever it’s because
who’s been around forever it’s because they like to you they know you your
they like to you they know you your
they like to you they know you your story like they feel your commitment
story like they feel your commitment
story like they feel your commitment they you know your one word your mission
they you know your one word your mission
they you know your one word your mission your path you know the why that Stephen
your path you know the why that Stephen
your path you know the why that Stephen was talking about that’s how you stand
was talking about that’s how you stand
was talking about that’s how you stand out I think a lot of entrepreneurs try
out I think a lot of entrepreneurs try
out I think a lot of entrepreneurs try to look super professional and corporate
to look super professional and corporate
to look super professional and corporate because they’re trying to model what the
because they’re trying to model what the
because they’re trying to model what the big companies are doing and it doesn’t
big companies are doing and it doesn’t
big companies are doing and it doesn’t mean you have to be unprofessional but
mean you have to be unprofessional but
mean you have to be unprofessional but it’s understanding that you’re single
it’s understanding that you’re single
it’s understanding that you’re single bigs advantage is your commitment and
bigs advantage is your commitment and
bigs advantage is your commitment and your passion your wife your business and
your passion your wife your business and
your passion your wife your business and that has to come out if I look at your
that has to come out if I look at your
that has to come out if I look at your website and it looks like some big
website and it looks like some big
website and it looks like some big company that I know the big company I
company that I know the big company I
company that I know the big company I don’t know you I’m not gonna pick you
don’t know you I’m not gonna pick you
don’t know you I’m not gonna pick you and so having your story so practicing
and so having your story so practicing
and so having your story so practicing it over and over again like Stephen said
it over and over again like Stephen said
it over and over again like Stephen said it should be something that excites you
it should be something that excites you
it should be something that excites you every time you tell it because if you
every time you tell it because if you
every time you tell it because if you rehearse it and it comes out monotone
rehearse it and it comes out monotone
rehearse it and it comes out monotone and FLAC you’re never gonna win so it’s
and FLAC you’re never gonna win so it’s
and FLAC you’re never gonna win so it’s got to be exciting for you something
got to be exciting for you something
got to be exciting for you something that you want to you know tell your kids
that you want to you know tell your kids
that you want to you know tell your kids and your grandkids and I would also say
and your grandkids and I would also say
and your grandkids and I would also say put that up on your website so that when
put that up on your website so that when
put that up on your website so that when people are hitting your site they see
people are hitting your site they see
people are hitting your site they see the wide they understand what you’re
the wide they understand what you’re
the wide they understand what you’re doing and ideally make a video I get
doing and ideally make a video I get
doing and ideally make a video I get that a lot of people are afraid of video
that a lot of people are afraid of video
that a lot of people are afraid of video and it’s nerve-racking you don’t have to
and it’s nerve-racking you don’t have to
and it’s nerve-racking you don’t have to be the most charismatic person to just
be the most charismatic person to just
be the most charismatic person to just tap into your passion and explain why
tap into your passion and explain why
tap into your passion and explain why you’re doing this like if you have an
you’re doing this like if you have an
you’re doing this like if you have an auto detailing shop and you have this
auto detailing shop and you have this
auto detailing shop and you have this video just talking about how much you
video just talking about how much you
video just talking about how much you care about auto detailing and what it
care about auto detailing and what it
care about auto detailing and what it means to you and your your your mother
means to you and your your your mother
means to you and your your your mother got you into this business and you treat
got you into this business and you treat
got you into this business and you treat every car like your mom’s
every car like your mom’s
every car like your mom’s are like you don’t have to be a Steve
are like you don’t have to be a Steve
are like you don’t have to be a Steve Jobs so you’ll just say that really
Jobs so you’ll just say that really
Jobs so you’ll just say that really eloquently you don’t need to have the
eloquently you don’t need to have the
eloquently you don’t need to have the Stephen Kelly British accent to leave a
Stephen Kelly British accent to leave a
Stephen Kelly British accent to leave a nail it right like just show your
nail it right like just show your
nail it right like just show your passion tell us your why and that will
passion tell us your why and that will
passion tell us your why and that will it will just make people feel like they
it will just make people feel like they
it will just make people feel like they know you and they connect with you and
know you and they connect with you and
know you and they connect with you and they want to do business with you
they want to do business with you
they want to do business with you so think I think your store is a huge
so think I think your store is a huge
so think I think your store is a huge advantage as an entrepreneur yeah the
advantage as an entrepreneur yeah the
advantage as an entrepreneur yeah the other famine you know two things you
other famine you know two things you
other famine you know two things you said I think um it’s so easy as an
said I think um it’s so easy as an
said I think um it’s so easy as an entrepreneur just to get into like
entrepreneur just to get into like
entrepreneur just to get into like what’s the features features features
what’s the features features features
what’s the features features features don’t do that think about what what’s
don’t do that think about what what’s
don’t do that think about what what’s the bigger purpose how does this change
the bigger purpose how does this change
the bigger purpose how does this change people’s life you know what would be the
people’s life you know what would be the
people’s life you know what would be the benefits of this you know and if it
benefits of this you know and if it
benefits of this you know and if it doesn’t give them time back saving money
doesn’t give them time back saving money
doesn’t give them time back saving money or help them grow faster or give them
or help them grow faster or give them
or help them grow faster or give them boost in their ego they can feel better
boost in their ego they can feel better
boost in their ego they can feel better or reduce hassle you’re probably going
or reduce hassle you’re probably going
or reduce hassle you’re probably going to struggle to appeal to them so think
to struggle to appeal to them so think
to struggle to appeal to them so think about what is it in terms of that
about what is it in terms of that
about what is it in terms of that compelling value proposition and then
compelling value proposition and then
compelling value proposition and then simplify simplify simplify tell as a
simplify simplify simplify tell as a
simplify simplify simplify tell as a story and then test it on your buddies
story and then test it on your buddies
story and then test it on your buddies you know test it on your work colleagues
you know test it on your work colleagues
you know test it on your work colleagues test it on your friends who are who know
test it on your friends who are who know
test it on your friends who are who know the industry or go and network with
the industry or go and network with
the industry or go and network with other people who know that industry and
other people who know that industry and
other people who know that industry and then what Evan said Wow today I think
then what Evan said Wow today I think
then what Evan said Wow today I think this is in the case for 18 months and
this is in the case for 18 months and
this is in the case for 18 months and it’s gonna continue definitely from the
it’s gonna continue definitely from the
it’s gonna continue definitely from the next 18 months the power of this you
next 18 months the power of this you
next 18 months the power of this you don’t have to have fancy film girls all
don’t have to have fancy film girls all
don’t have to have fancy film girls all all of the stuff we go on social media
all of the stuff we go on social media
all of the stuff we go on social media it’s just done on my iPhone we film it
it’s just done on my iPhone we film it
it’s just done on my iPhone we film it post it done and the power of video is
post it done and the power of video is
post it done and the power of video is to tell stories is so compelling and if
to tell stories is so compelling and if
to tell stories is so compelling and if you’ve got your product what better way
you’ve got your product what better way
you’ve got your product what better way than show you your product in a video
than show you your product in a video
than show you your product in a video Wow even better if you get a customer to
Wow even better if you get a customer to
Wow even better if you get a customer to show it and say how it’s blown their
show it and say how it’s blown their
show it and say how it’s blown their minds and changed their worlds
minds and changed their worlds
minds and changed their worlds it’s just compelling everybody you know
it’s just compelling everybody you know
it’s just compelling everybody you know wants that excitement compelling and the
wants that excitement compelling and the
wants that excitement compelling and the way you can do it through video kind of
way you can do it through video kind of
way you can do it through video kind of leaves all the other traditional kind of
leaves all the other traditional kind of
leaves all the other traditional kind of needs behind nothing guy yeah get get
needs behind nothing guy yeah get get
needs behind nothing guy yeah get get into video it cost nothing everybody can
into video it cost nothing everybody can
into video it cost nothing everybody can do it and just if you’ve got the right
do it and just if you’ve got the right
do it and just if you’ve got the right idea and you’ve got the right product
idea and you’ve got the right product
idea and you’ve got the right product it’s a fantastic way to present the
it’s a fantastic way to present the
it’s a fantastic way to present the story I love it
story I love it
story I love it well we’re already at the top of the
well we’re already at the top of the
well we’re already at the top of the hour we’ve covered a lot of topics here
hour we’ve covered a lot of topics here
hour we’ve covered a lot of topics here Stephen how do you want to wrap
Stephen how do you want to wrap
Stephen how do you want to wrap all of this up the final message from
all of this up the final message from
all of this up the final message from mr. Stephen Kelly on marketing tips
mr. Stephen Kelly on marketing tips
mr. Stephen Kelly on marketing tips strategic alliances Acronis what do you
strategic alliances Acronis what do you
strategic alliances Acronis what do you got yeah you know up is some always with
got yeah you know up is some always with
got yeah you know up is some always with partnerships explore the V surprise the
partnerships explore the V surprise the
partnerships explore the V surprise the unexpected so who woulda guessed what
unexpected so who woulda guessed what
unexpected so who woulda guessed what three years ago everyone we didn’t know
three years ago everyone we didn’t know
three years ago everyone we didn’t know each other I’d say we got a great
each other I’d say we got a great
each other I’d say we got a great partnership we we have a common purpose
partnership we we have a common purpose
partnership we we have a common purpose we’ve got great chemistry we believe in
we’ve got great chemistry we believe in
we’ve got great chemistry we believe in the same things we believe in
the same things we believe in
the same things we believe in entrepreneurship and we we serve all you
entrepreneurship and we we serve all you
entrepreneurship and we we serve all you guys so my big message is obviously
guys so my big message is obviously
guys so my big message is obviously evidence taught you this from day one
evidence taught you this from day one
evidence taught you this from day one hashtag believe get your idea think
hashtag believe get your idea think
hashtag believe get your idea think about who could be out there to help
about who could be out there to help
about who could be out there to help your idea or product get to market
your idea or product get to market
your idea or product get to market quicker and scale and maybe even go
quicker and scale and maybe even go
quicker and scale and maybe even go global so you could you know be the next
global so you could you know be the next
global so you could you know be the next Google or one of those covers have big
Google or one of those covers have big
Google or one of those covers have big dreams and then dream big through
dreams and then dream big through
dreams and then dream big through partnerships because if you do that
partnerships because if you do that
partnerships because if you do that you’ll go faster you’ll go further and
you’ll go faster you’ll go further and
you’ll go faster you’ll go further and you’ll actually be way more successful
you’ll actually be way more successful
you’ll actually be way more successful and good luck with your adventure
and good luck with your adventure
and good luck with your adventure however we’re getting so many thinking
however we’re getting so many thinking
however we’re getting so many thinking messages thank stephen hashtag believe
messages thank stephen hashtag believe
messages thank stephen hashtag believe hashtag honor heroes so another
hashtag honor heroes so another
hashtag honor heroes so another resonance with you thank you for doing
resonance with you thank you for doing
resonance with you thank you for doing this super helpful informative steven
this super helpful informative steven
this super helpful informative steven thank you again for your time today
thank you again for your time today
thank you again for your time today thank you guys so much for watching I
thank you guys so much for watching I
thank you guys so much for watching I hope you enjoyed it t need to believe
hope you enjoyed it t need to believe
hope you enjoyed it t need to believe and whatever your one word is and we’ll
and whatever your one word is and we’ll
and whatever your one word is and we’ll see you soon
see you soon
see you soon great job Aaron
”
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