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Marketing Strategies – Tell your story


tell your story if you only have one

tell your story if you only have one shot to make an impression on a new

shot to make an impression on a new

shot to make an impression on a new potential client the best thing you can

potential client the best thing you can

potential client the best thing you can do is not pitch them but tell your story

do is not pitch them but tell your story

do is not pitch them but tell your story because it’s authentic because they’ll

because it’s authentic because they’ll

because it’s authentic because they’ll listen to it because it’s real and

listen to it because it’s real and

listen to it because it’s real and because it’s something that nobody else

because it’s something that nobody else

because it’s something that nobody else is doing I got a question today from one

is doing I got a question today from one

is doing I got a question today from one of my readers Raji hope I pronounced

of my readers Raji hope I pronounced

of my readers Raji hope I pronounced that properly who is a life insurance

that properly who is a life insurance

that properly who is a life insurance agent and he has a great opportunity

agent and he has a great opportunity

agent and he has a great opportunity ahead of him a company came to him and

ahead of him a company came to him and

ahead of him a company came to him and basically he won a chance to do a 30

basically he won a chance to do a 30

basically he won a chance to do a 30 second video that they’re going to shoot

second video that they’re going to shoot

second video that they’re going to shoot and produce for him and he wrote in to

and produce for him and he wrote in to

and produce for him and he wrote in to say what should I talk about in this

say what should I talk about in this

say what should I talk about in this video my best advice for you for that

video my best advice for you for that

video my best advice for you for that 30-second clip your one chance make an

30-second clip your one chance make an

30-second clip your one chance make an impression and have a professional image

impression and have a professional image

impression and have a professional image out there is to tell your story don’t

out there is to tell your story don’t

out there is to tell your story don’t pitch some insurance product don’t go on

pitch some insurance product don’t go on

pitch some insurance product don’t go on about the benefits of using life

about the benefits of using life

about the benefits of using life insurance you have one chance to make a

insurance you have one chance to make a

insurance you have one chance to make a lasting impression and it’s going to

lasting impression and it’s going to

lasting impression and it’s going to come from telling your story when you

come from telling your story when you

come from telling your story when you tell your story people relate to you

tell your story people relate to you

tell your story people relate to you more they’d like you they know you they

more they’d like you they know you they

more they’d like you they know you they trust you they want to learn more about

trust you they want to learn more about

trust you they want to learn more about you they feel like this is somebody who

you they feel like this is somebody who

you they feel like this is somebody who I can relate to and when people can

I can relate to and when people can

I can relate to and when people can relate to you they’re more likely to buy

relate to you they’re more likely to buy

relate to you they’re more likely to buy whatever product or service it is that

whatever product or service it is that

whatever product or service it is that you’re selling don’t lead with the

you’re selling don’t lead with the

you’re selling don’t lead with the product lead with yourself especially

product lead with yourself especially

product lead with yourself especially when you’re in a hugely competitive

when you’re in a hugely competitive

when you’re in a hugely competitive industry listen and life insurance

industry listen and life insurance

industry listen and life insurance there’s nothing that you’re selling that

there’s nothing that you’re selling that

there’s nothing that you’re selling that I can’t get from somebody else that’s

I can’t get from somebody else that’s

I can’t get from somebody else that’s the nature of the beast you’re in a

the nature of the beast you’re in a

the nature of the beast you’re in a heavily commoditized business and the

heavily commoditized business and the

heavily commoditized business and the best way to stand out the only way

best way to stand out the only way

best way to stand out the only way you’re going to stand out is throw in

you’re going to stand out is throw in

you’re going to stand out is throw in more of yourself into your business why

more of yourself into your business why

more of yourself into your business why did you start this company what are you

did you start this company what are you

did you start this company what are you trying to accomplish why do you love

trying to accomplish why do you love

trying to accomplish why do you love this what excites you about this company

this what excites you about this company

this what excites you about this company let that shine through if you’re excited

let that shine through if you’re excited

let that shine through if you’re excited and you’re passionate and you’re honest

and you’re passionate and you’re honest

and you’re passionate and you’re honest and you’re real people will be drawn to

and you’re real people will be drawn to

and you’re real people will be drawn to you and they’ll want to work with you if

you and they’ll want to work with you if

you and they’ll want to work with you if I was going to do something if I had a

I was going to do something if I had a

I was going to do something if I had a quick pitch I might do something like

quick pitch I might do something like

quick pitch I might do something like this hi I’m Evan Carmichael

this hi I’m Evan Carmichael

this hi I’m Evan Carmichael I believe in entrepreneurs I had my

I believe in entrepreneurs I had my

I believe in entrepreneurs I had my first company when his 19 years old I

first company when his 19 years old I

first company when his 19 years old I was all excited to start this business

was all excited to start this business

was all excited to start this business up and soon discovered it was way harder

up and soon discovered it was way harder

up and soon discovered it was way harder than I thought it was going to be and I

than I thought it was going to be and I

than I thought it was going to be and I thought about shutting down almost every

thought about shutting down almost every

thought about shutting down almost every day i was making three hundred dollars a

day i was making three hundred dollars a

day i was making three hundred dollars a month and couldn’t survive and had to

month and couldn’t survive and had to

month and couldn’t survive and had to tell my friends that I couldn’t go out

tell my friends that I couldn’t go out

tell my friends that I couldn’t go out to dinner with them mostly because I

to dinner with them mostly because I

to dinner with them mostly because I couldn’t afford it I made it through I

couldn’t afford it I made it through I

couldn’t afford it I made it through I was one of the lucky ones eighty percent

was one of the lucky ones eighty percent

was one of the lucky ones eighty percent of businesses fail but I made it through

of businesses fail but I made it through

of businesses fail but I made it through and now I teach entrepreneurs how to do

and now I teach entrepreneurs how to do

and now I teach entrepreneurs how to do it I’d love to help you if you want to

it I’d love to help you if you want to

it I’d love to help you if you want to do something different in this world if

do something different in this world if

do something different in this world if you want to start a business not just

you want to start a business not just

you want to start a business not just because you’re trying to make a lot of

because you’re trying to make a lot of

because you’re trying to make a lot of money but because you see a different

money but because you see a different

money but because you see a different future and you want to have an impact

future and you want to have an impact

future and you want to have an impact than I want to help you and I look

than I want to help you and I look

than I want to help you and I look forward to hearing from you something

forward to hearing from you something

forward to hearing from you something like that ok that was just spur of the

like that ok that was just spur of the

like that ok that was just spur of the moment I don’t know if that was 30

moment I don’t know if that was 30

moment I don’t know if that was 30 seconds however long it was but with

seconds however long it was but with

seconds however long it was but with some practice you can make it amazing

some practice you can make it amazing

some practice you can make it amazing tap into your story why you started this

tap into your story why you started this

tap into your story why you started this what you hope to accomplish make it real

what you hope to accomplish make it real

what you hope to accomplish make it real make it authentic and people will be

make it authentic and people will be

make it authentic and people will be drawn to you now this is really hard for

drawn to you now this is really hard for

drawn to you now this is really hard for anybody who’s first doing video it’s

anybody who’s first doing video it’s

anybody who’s first doing video it’s super super hard I remember my first

super super hard I remember my first

super super hard I remember my first videos we’re terrible you go back to my

videos we’re terrible you go back to my

videos we’re terrible you go back to my youtube channel you’ll see how bad they

youtube channel you’ll see how bad they

youtube channel you’ll see how bad they were it’s really nerve-wracking and the

were it’s really nerve-wracking and the

were it’s really nerve-wracking and the best advice I can give you is really

best advice I can give you is really

best advice I can give you is really prepare in advance so don’t memorize a

prepare in advance so don’t memorize a

prepare in advance so don’t memorize a script because that never works you’ll

script because that never works you’ll

script because that never works you’ll be looking into the camera like this and

be looking into the camera like this and

be looking into the camera like this and then trying to look off to the side or

then trying to look off to the side or

then trying to look off to the side or trying to read something that’s just

trying to read something that’s just

trying to read something that’s just above the camera makes it look like

above the camera makes it look like

above the camera makes it look like you’re not actually reading you could

you’re not actually reading you could

you’re not actually reading you could tell practice your pitch have something

tell practice your pitch have something

tell practice your pitch have something written down practice it over and over

written down practice it over and over

written down practice it over and over and over and over again but when the

and over and over again but when the

and over and over again but when the time comes time to actually delivering

time comes time to actually delivering

time comes time to actually delivering it get rid of the actual script stop

it get rid of the actual script stop

it get rid of the actual script stop trying to memorize go with what feels

trying to memorize go with what feels

trying to memorize go with what feels right and try to ignore the people who

right and try to ignore the people who

right and try to ignore the people who are in the room filming you because it

are in the room filming you because it

are in the room filming you because it is nerve-wracking just talking into a

is nerve-wracking just talking into a

is nerve-wracking just talking into a camera and try to imagine your customer

camera and try to imagine your customer

camera and try to imagine your customer your potential customer in front of you

your potential customer in front of you

your potential customer in front of you and the message that you want to gather

and the message that you want to gather

and the message that you want to gather to them you want to touch them in this

to them you want to touch them in this

to them you want to touch them in this 30-second opportunity so practice

30-second opportunity so practice

30-second opportunity so practice practice practice

practice practice

practice practice hope you guys enjoyed this video if you

hope you guys enjoyed this video if you

hope you guys enjoyed this video if you do like it please give it a thumbs up

do like it please give it a thumbs up

do like it please give it a thumbs up below it always makes me want to do more

below it always makes me want to do more

below it always makes me want to do more for you and I want to hear what you have

for you and I want to hear what you have

for you and I want to hear what you have to think please leave a comment below if

to think please leave a comment below if

to think please leave a comment below if you agree with my opinion here or if you

you agree with my opinion here or if you

you agree with my opinion here or if you have a question for your company leave

have a question for your company leave

have a question for your company leave it below and I’ll make a video response

it below and I’ll make a video response

it below and I’ll make a video response thank you so much and a season

”

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