Marketing Strategies – Make it easy to do business with you

make it easy to do business with you

make it easy to do business with you when it’s hard to do business you know

when it’s hard to do business you know

when it’s hard to do business you know what’s happening nobody’s going to do

what’s happening nobody’s going to do

what’s happening nobody’s going to do business with you you want to reduce the

business with you you want to reduce the

business with you you want to reduce the barriers as much as possible and make it

barriers as much as possible and make it

barriers as much as possible and make it easy for customers to work with you it

easy for customers to work with you it

easy for customers to work with you it sounds simple but so many companies make

sounds simple but so many companies make

sounds simple but so many companies make huge mistakes in this field and it blows

huge mistakes in this field and it blows

huge mistakes in this field and it blows my mind and I wanted to share a quick

my mind and I wanted to share a quick

my mind and I wanted to share a quick example with you someone is doing it

example with you someone is doing it

example with you someone is doing it well and somebody’s not doing it well

well and somebody’s not doing it well

well and somebody’s not doing it well I’m going to go to your an app on my

I’m going to go to your an app on my

I’m going to go to your an app on my phone so the one that I love is

phone so the one that I love is

phone so the one that I love is Starbucks so I’m going to load this up

Starbucks so I’m going to load this up

Starbucks so I’m going to load this up here cv things can see my apps here this

here cv things can see my apps here this

here cv things can see my apps here this is my homepage this is the apps that I

is my homepage this is the apps that I

is my homepage this is the apps that I use on a regular basis so I’ve got

use on a regular basis so I’ve got

use on a regular basis so I’ve got dropbox navigation camera feedly

dropbox navigation camera feedly

dropbox navigation camera feedly starbucks placed our facebook calendar

starbucks placed our facebook calendar

starbucks placed our facebook calendar cineplex instapaper messaging evernote

cineplex instapaper messaging evernote

cineplex instapaper messaging evernote zeit music drop and plays settings and

zeit music drop and plays settings and

zeit music drop and plays settings and memorize these are my favorite apps so

memorize these are my favorite apps so

memorize these are my favorite apps so from a retail shopping experience one of

from a retail shopping experience one of

from a retail shopping experience one of the ones that I use constantly a

the ones that I use constantly a

the ones that I use constantly a starbucks so i have a starbucks on the

starbucks so i have a starbucks on the

starbucks so i have a starbucks on the ground floor of my building them always

ground floor of my building them always

ground floor of my building them always drinking starbucks i’ll click on

drinking starbucks i’ll click on

drinking starbucks i’ll click on starbucks and the thing loads and in a

starbucks and the thing loads and in a

starbucks and the thing loads and in a few seconds I can go find my card let’s

few seconds I can go find my card let’s

few seconds I can go find my card let’s see and this is my gold card I’ve got 37

see and this is my gold card I’ve got 37

see and this is my gold card I’ve got 37 bucks it automatically recharges for me

bucks it automatically recharges for me

bucks it automatically recharges for me so it’s super easy I can pay and it’ll

so it’s super easy I can pay and it’ll

so it’s super easy I can pay and it’ll scan my barcode and I can get out of the

scan my barcode and I can get out of the

scan my barcode and I can get out of the store quickly okay so that’s a great

store quickly okay so that’s a great

store quickly okay so that’s a great example that one of the main reasons why

example that one of the main reasons why

example that one of the main reasons why i like my cell phone I used to not be a

i like my cell phone I used to not be a

i like my cell phone I used to not be a cell phone guy and it’d be hard to go

cell phone guy and it’d be hard to go

cell phone guy and it’d be hard to go back to not having a cell phone anymore

back to not having a cell phone anymore

back to not having a cell phone anymore because of the stupid Starbucks app

because of the stupid Starbucks app

because of the stupid Starbucks app that’s how much I like this app because

that’s how much I like this app because

that’s how much I like this app because carrying around the card I lost the card

carrying around the card I lost the card

carrying around the card I lost the card one day and then was really hard to pay

one day and then was really hard to pay

one day and then was really hard to pay for my drinks and so the app saved me

for my drinks and so the app saved me

for my drinks and so the app saved me that day and I needed to have the app

that day and I needed to have the app

that day and I needed to have the app all the time with me that’s like this is

all the time with me that’s like this is

all the time with me that’s like this is a first world problem right but anyway I

a first world problem right but anyway I

a first world problem right but anyway I love using it it’s really it’s practical

love using it it’s really it’s practical

love using it it’s really it’s practical for me in my daily life so this is a

for me in my daily life so this is a

for me in my daily life so this is a great example here’s a bad example this

great example here’s a bad example this

great example here’s a bad example this is one that infuriates me on a regular

is one that infuriates me on a regular

is one that infuriates me on a regular basis it’s it’s the pc plus points

basis it’s it’s the pc plus points

basis it’s it’s the pc plus points program this is something that I think

program this is something that I think

program this is something that I think is only in Canada but anyway for those

is only in Canada but anyway for those

is only in Canada but anyway for those of you building apps or trying to

of you building apps or trying to

of you building apps or trying to improve your customer experience it’s an

improve your customer experience it’s an

improve your customer experience it’s an example of what not to do and hopefully

example of what not to do and hopefully

example of what not to do and hopefully you guys when PC plus are watching

you guys when PC plus are watching

you guys when PC plus are watching this so you can fix up your program you

this so you can fix up your program you

this so you can fix up your program you will notice PC plus is not on my home

will notice PC plus is not on my home

will notice PC plus is not on my home screen because I don’t like using them

screen because I don’t like using them

screen because I don’t like using them so if i go to my apps let me load up my

so if i go to my apps let me load up my

so if i go to my apps let me load up my apps here they are i went yesterday so

apps here they are i went yesterday so

apps here they are i went yesterday so first of all look how long this thing

first of all look how long this thing

first of all look how long this thing takes a load it’s ridiculous i’m sitting

takes a load it’s ridiculous i’m sitting

takes a load it’s ridiculous i’m sitting there trying to check out need to pull

there trying to check out need to pull

there trying to check out need to pull up my points card program and it takes

up my points card program and it takes

up my points card program and it takes forever to sign in and then sign in

forever to sign in and then sign in

forever to sign in and then sign in again meanwhile i’m causing a huge line

again meanwhile i’m causing a huge line

again meanwhile i’m causing a huge line up okay to actually get my card i can

up okay to actually get my card i can

up okay to actually get my card i can click on this so i have 4000 points

click on this so i have 4000 points

click on this so i have 4000 points there’s my card and the thing is you

there’s my card and the thing is you

there’s my card and the thing is you can’t scan that barcode so the person

can’t scan that barcode so the person

can’t scan that barcode so the person has to type this huge long number into

has to type this huge long number into

has to type this huge long number into their computer and they always make

their computer and they always make

their computer and they always make mistakes you’ve got to type it in four

mistakes you’ve got to type it in four

mistakes you’ve got to type it in four or five times before they actually get

or five times before they actually get

or five times before they actually get it and most are the products in the

it and most are the products in the

it and most are the products in the store don’t even allow you to collect

store don’t even allow you to collect

store don’t even allow you to collect points so I’m sitting there not sure if

points so I’m sitting there not sure if

points so I’m sitting there not sure if any of these products that I’ve just

any of these products that I’ve just

any of these products that I’ve just bought at you will give me points and

bought at you will give me points and

bought at you will give me points and I’m thinking do I want to waste time

I’m thinking do I want to waste time

I’m thinking do I want to waste time trying to load up my app try for that

trying to load up my app try for that

trying to load up my app try for that person to be able to punch in the number

person to be able to punch in the number

person to be able to punch in the number for me all to get zero points and cause

for me all to get zero points and cause

for me all to get zero points and cause a huge line up behind me up frustrated

a huge line up behind me up frustrated

a huge line up behind me up frustrated people this happened to me last night so

people this happened to me last night so

people this happened to me last night so I’m I’m frustrated pc fix your points

I’m I’m frustrated pc fix your points

I’m I’m frustrated pc fix your points program card it’s ridiculous this should

program card it’s ridiculous this should

program card it’s ridiculous this should scan on any scanner my barcode just like

scan on any scanner my barcode just like

scan on any scanner my barcode just like Starbucks should be able to scan in and

Starbucks should be able to scan in and

Starbucks should be able to scan in and track the points and you should get

track the points and you should get

track the points and you should get points for everything why do I have to

points for everything why do I have to

points for everything why do I have to only get points on certain products

only get points on certain products

only get points on certain products anyway the program is ridiculous and so

anyway the program is ridiculous and so

anyway the program is ridiculous and so I don’t use the car it’s buried on my

I don’t use the car it’s buried on my

I don’t use the car it’s buried on my apps it’s not on my home screen and I

apps it’s not on my home screen and I

apps it’s not on my home screen and I hate using it if customers hate working

hate using it if customers hate working

hate using it if customers hate working with your stuff guess what they’re not

with your stuff guess what they’re not

with your stuff guess what they’re not going to use it anymore so make it easy

going to use it anymore so make it easy

going to use it anymore so make it easy to do business I’d love to say hey i

to do business I’d love to say hey i

to do business I’d love to say hey i love my pc plus program card i’m using

love my pc plus program card i’m using

love my pc plus program card i’m using all the time like my starbucks one so my

all the time like my starbucks one so my

all the time like my starbucks one so my home screen i tell people about it i

home screen i tell people about it i

home screen i tell people about it i drive more people to their stores and

drive more people to their stores and

drive more people to their stores and instead I’m slamming them because their

instead I’m slamming them because their

instead I’m slamming them because their product sucks and it wouldn’t take a lot

product sucks and it wouldn’t take a lot

product sucks and it wouldn’t take a lot of work to make it great so look at your

of work to make it great so look at your

of work to make it great so look at your own company look at your own products

own company look at your own products

own company look at your own products and services and is it easy to do

and services and is it easy to do

and services and is it easy to do business with you or not try shadowing a

business with you or not try shadowing a

business with you or not try shadowing a custom

custom

custom for a day go through their experience

for a day go through their experience

for a day go through their experience hire somebody to look at your website or

hire somebody to look at your website or

hire somebody to look at your website or make a phone call into your company and

make a phone call into your company and

make a phone call into your company and see what their experiences like if you

see what their experiences like if you

see what their experiences like if you can improve their experience you’ll have

can improve their experience you’ll have

can improve their experience you’ll have a dramatic improvement in new business

a dramatic improvement in new business

a dramatic improvement in new business and referral business and repeat

and referral business and repeat

and referral business and repeat business for your company and can

business for your company and can

business for your company and can literally make all the difference in the

literally make all the difference in the

literally make all the difference in the world for you believe for those are you

world for you believe for those are you

world for you believe for those are you watching you liked the video please give

watching you liked the video please give

watching you liked the video please give it a thumbs up below I’d love to hear

it a thumbs up below I’d love to hear

it a thumbs up below I’d love to hear what you have to think if there’s a

what you have to think if there’s a

what you have to think if there’s a program an app that’s doing a really

program an app that’s doing a really

program an app that’s doing a really good job for you leave it below or one

good job for you leave it below or one

good job for you leave it below or one that sucks that you got to tell the guys

that sucks that you got to tell the guys

that sucks that you got to tell the guys hey you need to improve your app leave

hey you need to improve your app leave

hey you need to improve your app leave it below to I want to know about those

it below to I want to know about those

it below to I want to know about those guys and if you have a different

guys and if you have a different

guys and if you have a different question for your business put in the

question for your business put in the

question for your business put in the comments section I love seeing to come

comments section I love seeing to come

comments section I love seeing to come in thank you so much and I’ll see you

in thank you so much and I’ll see you

in thank you so much and I’ll see you soon