small businesses don’t need local search unless they want customers to find them
unless they want customers to find them
unless they want customers to find them many small companies simply do not have
many small companies simply do not have
many small companies simply do not have the bandwidth to manage a fully
the bandwidth to manage a fully
the bandwidth to manage a fully optimized website blog social media
optimized website blog social media
optimized website blog social media campaign PPC ad strategy and overall SEO
campaign PPC ad strategy and overall SEO
campaign PPC ad strategy and overall SEO effort while actually running the
effort while actually running the
effort while actually running the business with a long list of options to
business with a long list of options to
business with a long list of options to start with business owners must often
start with business owners must often
start with business owners must often make choices as to which online
make choices as to which online
make choices as to which online marketing activities they’ll engage in
marketing activities they’ll engage in
marketing activities they’ll engage in in order to make the right decisions
in order to make the right decisions
in order to make the right decisions it’s important to understand the
it’s important to understand the
it’s important to understand the benefits associated with each program or
benefits associated with each program or
benefits associated with each program or activity if it isn’t already local
activity if it isn’t already local
activity if it isn’t already local search marketing sometimes referred to
search marketing sometimes referred to
search marketing sometimes referred to as local SEO should be at the top of
as local SEO should be at the top of
as local SEO should be at the top of your list if you’re interested in being
your list if you’re interested in being
your list if you’re interested in being found by prospects that is what is local
found by prospects that is what is local
found by prospects that is what is local search marketing local search marketing
search marketing local search marketing
search marketing local search marketing is essentially the local version of SEO
is essentially the local version of SEO
is essentially the local version of SEO it’s the means by which your company can
it’s the means by which your company can
it’s the means by which your company can be found by someone looking for a
be found by someone looking for a
be found by someone looking for a specific business within a specific
specific business within a specific
specific business within a specific geographical area for example a person
geographical area for example a person
geographical area for example a person who performs a search for dry cleaners
who performs a search for dry cleaners
who performs a search for dry cleaners in Carlsbad does not want to see a list
in Carlsbad does not want to see a list
in Carlsbad does not want to see a list of dry cleaners in Philadelphia only
of dry cleaners in Philadelphia only
of dry cleaners in Philadelphia only those within a certain radius of
those within a certain radius of
those within a certain radius of carlsbad similarly if you’re a dry
carlsbad similarly if you’re a dry
carlsbad similarly if you’re a dry cleaner in Philadelphia you don’t want
cleaner in Philadelphia you don’t want
cleaner in Philadelphia you don’t want your ad or site to be returned in a
your ad or site to be returned in a
your ad or site to be returned in a search for dry cleaners in Carlsbad but
search for dry cleaners in Carlsbad but
search for dry cleaners in Carlsbad but if you’re a dry cleaner in Carlsbad you
if you’re a dry cleaner in Carlsbad you
if you’re a dry cleaner in Carlsbad you do want to be shown local search
do want to be shown local search
do want to be shown local search marketing creates these geographically
marketing creates these geographically
marketing creates these geographically appropriate search results this allows
appropriate search results this allows
appropriate search results this allows you to target your audience and maximize
you to target your audience and maximize
you to target your audience and maximize your marketing dollars and resources six
your marketing dollars and resources six
your marketing dollars and resources six key elements of a local SEO program a
key elements of a local SEO program a
key elements of a local SEO program a really good local SEO program includes
really good local SEO program includes
really good local SEO program includes multiple components some require more
multiple components some require more
multiple components some require more upfront work but then minimal upkeep
upfront work but then minimal upkeep
upfront work but then minimal upkeep while others will be more consistent in
while others will be more consistent in
while others will be more consistent in volume on an ongoing basis to really put
volume on an ongoing basis to really put
volume on an ongoing basis to really put local search marketing to work for you
local search marketing to work for you
local search marketing to work for you you should plan to get cited a citation
you should plan to get cited a citation
you should plan to get cited a citation in the world of SEO is any mention of
in the world of SEO is any mention of
in the world of SEO is any mention of your company’s name address and phone
your company’s name address and phone
your company’s name address and phone number na pee on the Internet this can
number na pee on the Internet this can
number na pee on the Internet this can be on a website a PPC ad a directory
be on a website a PPC ad a directory
be on a website a PPC ad a directory listing online yellow pages or more even
listing online yellow pages or more even
listing online yellow pages or more even if your company has no website you can
if your company has no website you can
if your company has no website you can still have na pees all over the internet
still have na pees all over the internet
still have na pees all over the internet because others have mentioned you
because others have mentioned you
because others have mentioned you somewhere every citation has the ability
somewhere every citation has the ability
somewhere every citation has the ability to improve your credibility as a viable
to improve your credibility as a viable
to improve your credibility as a viable business with Google if you’ve taken the
business with Google if you’ve taken the
business with Google if you’ve taken the time to ensure that all of your
time to ensure that all of your
time to ensure that all of your citations are consistent and career
citations are consistent and career
citations are consistent and career as you work through your citations focus
as you work through your citations focus
as you work through your citations focus first on the most reliable sources and
first on the most reliable sources and
first on the most reliable sources and go down the list from there it’s the
go down the list from there it’s the
go down the list from there it’s the quality of the citation that matters
quality of the citation that matters
quality of the citation that matters more than the quantity claimed your
more than the quantity claimed your
more than the quantity claimed your listings similar to citations mentions
listings similar to citations mentions
listings similar to citations mentions of your company are likely found on
of your company are likely found on
of your company are likely found on multiple directories or local places
multiple directories or local places
multiple directories or local places pages online and they can help or hurt
pages online and they can help or hurt
pages online and they can help or hurt you depending upon their completeness
you depending upon their completeness
you depending upon their completeness and accuracy unlike citations however
and accuracy unlike citations however
and accuracy unlike citations however which are simply your n AP many of these
which are simply your n AP many of these
which are simply your n AP many of these listings will allow you to post images
listings will allow you to post images
listings will allow you to post images business hours and basic service or
business hours and basic service or
business hours and basic service or product information do not skimp and
product information do not skimp and
product information do not skimp and leave any of this information blank
leave any of this information blank
leave any of this information blank filling out all the elements will
filling out all the elements will
filling out all the elements will immediately separate you from the
immediately separate you from the
immediately separate you from the competition in both the eyes of Google
competition in both the eyes of Google
competition in both the eyes of Google and your potential customers roll them
and your potential customers roll them
and your potential customers roll them videos allow you to establish yourself
videos allow you to establish yourself
videos allow you to establish yourself as a leader and a trusted resource
as a leader and a trusted resource
as a leader and a trusted resource especially if you offer good how to
especially if you offer good how to
especially if you offer good how to content it’s a great way to show what
content it’s a great way to show what
content it’s a great way to show what you know without just saying you know it
you know without just saying you know it
you know without just saying you know it YouTube’s four plus billion daily views
YouTube’s four plus billion daily views
YouTube’s four plus billion daily views automatically give you a broad audience
automatically give you a broad audience
automatically give you a broad audience but videos are also returnable in search
but videos are also returnable in search
but videos are also returnable in search results and when properly optimized for
results and when properly optimized for
results and when properly optimized for local search they can greatly enhance
local search they can greatly enhance
local search they can greatly enhance your SEO videos are also one of the most
your SEO videos are also one of the most
your SEO videos are also one of the most shared forms of content allowing your
shared forms of content allowing your
shared forms of content allowing your name to get seen more frequently by
name to get seen more frequently by
name to get seen more frequently by crawlers host your videos on YouTube
crawlers host your videos on YouTube
crawlers host your videos on YouTube with Geo rich descriptions for maximum
with Geo rich descriptions for maximum
with Geo rich descriptions for maximum benefit be the social butterfly videos
benefit be the social butterfly videos
benefit be the social butterfly videos are not the only content ripe for
are not the only content ripe for
are not the only content ripe for sharing every share of your social posts
sharing every share of your social posts
sharing every share of your social posts registers with search engine crawlers
registers with search engine crawlers
registers with search engine crawlers letting them know that folks are looking
letting them know that folks are looking
letting them know that folks are looking at you garnering these shares is another
at you garnering these shares is another
at you garnering these shares is another way to boost your relevance to them in
way to boost your relevance to them in
way to boost your relevance to them in part due to the improved domain
part due to the improved domain
part due to the improved domain authority that results from the
authority that results from the
authority that results from the engagement every share is also
engagement every share is also
engagement every share is also registered as a value blink creating the
registered as a value blink creating the
registered as a value blink creating the type of link network that Google is
type of link network that Google is
type of link network that Google is looking for indexing speeds for pages
looking for indexing speeds for pages
looking for indexing speeds for pages with high levels of social activity are
with high levels of social activity are
with high levels of social activity are also faster letting your site be shown
also faster letting your site be shown
also faster letting your site be shown before others generate reviews customer
before others generate reviews customer
before others generate reviews customer reviews can be extremely powerful in
reviews can be extremely powerful in
reviews can be extremely powerful in swaying people to engage or not with you
swaying people to engage or not with you
swaying people to engage or not with you people looking for local businesses are
people looking for local businesses are
people looking for local businesses are especially in tune to peer reviews your
especially in tune to peer reviews your
especially in tune to peer reviews your review program should include methods
review program should include methods
review program should include methods both for garnering reviews but also for
both for garnering reviews but also for
both for garnering reviews but also for responding to reviews yes the positive
responding to reviews yes the positive
responding to reviews yes the positive ones and the negative ones the number of
ones and the negative ones the number of
ones and the negative ones the number of reviews and the ratings factors heavily
reviews and the ratings factors heavily
reviews and the ratings factors heavily into Google search algorithms directly
into Google search algorithms directly
into Google search algorithms directly affect
affect
affect your search result placement optimize
your search result placement optimize
your search result placement optimize your website at a minimum your website
your website at a minimum your website
your website at a minimum your website should include a good amount of
should include a good amount of
should include a good amount of geographically rich content indicating
geographically rich content indicating
geographically rich content indicating the areas you serve if your range
the areas you serve if your range
the areas you serve if your range extends to multiple cities create a
extends to multiple cities create a
extends to multiple cities create a landing page for each one of them that
landing page for each one of them that
landing page for each one of them that focuses on that specific locale by
focuses on that specific locale by
focuses on that specific locale by building an online reputation as an
building an online reputation as an
building an online reputation as an authority creating a healthy link
authority creating a healthy link
authority creating a healthy link structure and engaging with your
structure and engaging with your
structure and engaging with your audience your company can improve
audience your company can improve
audience your company can improve visibility to your local prospect base
visibility to your local prospect base
visibility to your local prospect base the more you’re found by the people you
the more you’re found by the people you
the more you’re found by the people you want to be found by the better chance
want to be found by the better chance
want to be found by the better chance you have of turning those prospects into
you have of turning those prospects into
you have of turning those prospects into customers make it mobile in everything
customers make it mobile in everything
customers make it mobile in everything you do online ensuring that your actions
you do online ensuring that your actions
you do online ensuring that your actions and content can be seen and navigated on
and content can be seen and navigated on
and content can be seen and navigated on mobile devices is a must this is no
mobile devices is a must this is no
mobile devices is a must this is no longer an option especially for local
longer an option especially for local
longer an option especially for local businesses it’s estimated that
businesses it’s estimated that
businesses it’s estimated that three-fourths of consumers in the United
three-fourths of consumers in the United
three-fourths of consumers in the United States access location-based services on
States access location-based services on
States access location-based services on their mobile phones and nearly half of
their mobile phones and nearly half of
their mobile phones and nearly half of all smartphone users look for local
all smartphone users look for local
all smartphone users look for local businesses on their phones go local
businesses on their phones go local
businesses on their phones go local local businesses of all flavors can
local businesses of all flavors can
local businesses of all flavors can benefit from local SEO this includes
benefit from local SEO this includes
benefit from local SEO this includes brick-and-mortar businesses with
brick-and-mortar businesses with
brick-and-mortar businesses with websites devoted to lead generation it
websites devoted to lead generation it
websites devoted to lead generation it also includes companies that operate
also includes companies that operate
also includes companies that operate both ecommerce and physical storefront
both ecommerce and physical storefront
both ecommerce and physical storefront locations research shows the move back
locations research shows the move back
locations research shows the move back toward a preference for local businesses
toward a preference for local businesses
toward a preference for local businesses among many consumers armed with this
among many consumers armed with this
among many consumers armed with this knowledge there’s no reason to ignore
knowledge there’s no reason to ignore
knowledge there’s no reason to ignore the local aspect of your search engine
the local aspect of your search engine
the local aspect of your search engine marketing any longer
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