how to stand out I got a great question from one of my youtube video Watchers
from one of my youtube video Watchers
from one of my youtube video Watchers Prince who wrote in to say hey Ivan you
Prince who wrote in to say hey Ivan you
Prince who wrote in to say hey Ivan you are great I’m a business man and I have
are great I’m a business man and I have
are great I’m a business man and I have a lot of competition with others I
a lot of competition with others I
a lot of competition with others I always find it difficult to win them
always find it difficult to win them
always find it difficult to win them over hey man I need your help so how do
over hey man I need your help so how do
over hey man I need your help so how do you stand out okay this is such an
you stand out okay this is such an
you stand out okay this is such an important question because it’s it’s
important question because it’s it’s
important question because it’s it’s something that we face all the time as
something that we face all the time as
something that we face all the time as entrepreneurs how do we beat the
entrepreneurs how do we beat the
entrepreneurs how do we beat the competition how do we get notice and
competition how do we get notice and
competition how do we get notice and stand out and so many of you are in
stand out and so many of you are in
stand out and so many of you are in competitive fields and you’re doing
competitive fields and you’re doing
competitive fields and you’re doing nothing to stand out and separate
nothing to stand out and separate
nothing to stand out and separate yourself nothing important and if you
yourself nothing important and if you
yourself nothing important and if you don’t do that you’re gonna be mediocre
don’t do that you’re gonna be mediocre
don’t do that you’re gonna be mediocre you’re gonna be average at best the way
you’re gonna be average at best the way
you’re gonna be average at best the way to stand out is to make it personal and
to stand out is to make it personal and
to stand out is to make it personal and that’s not just throw a picture up right
that’s not just throw a picture up right
that’s not just throw a picture up right that’s a start but make it personal make
that’s a start but make it personal make
that’s a start but make it personal make make me feel something you look at
make me feel something you look at
make me feel something you look at industries that are super super
industries that are super super
industries that are super super competitive now I don’t know what
competitive now I don’t know what
competitive now I don’t know what industry prince is in but you look at
industry prince is in but you look at
industry prince is in but you look at you look at real estate agents you know
you look at real estate agents you know
you look at real estate agents you know you look at financial advisers you look
you look at financial advisers you look
you look at financial advisers you look at industries where you’re all selling
at industries where you’re all selling
at industries where you’re all selling the exact same stuff so you can’t stand
the exact same stuff so you can’t stand
the exact same stuff so you can’t stand out on the product a product is a great
out on the product a product is a great
out on the product a product is a great way to send out but if you are offering
way to send out but if you are offering
way to send out but if you are offering all the same product then you can’t
all the same product then you can’t
all the same product then you can’t stand out on that the way to stand out
stand out on that the way to stand out
stand out on that the way to stand out is to make it personal so real estate
is to make it personal so real estate
is to make it personal so real estate agents it’s not just putting your face
agents it’s not just putting your face
agents it’s not just putting your face on a sign that doesn’t make me feel
on a sign that doesn’t make me feel
on a sign that doesn’t make me feel personally connected to you tell me why
personally connected to you tell me why
personally connected to you tell me why you started this business make me feel
you started this business make me feel
you started this business make me feel something right one of my favorite
something right one of my favorite
something right one of my favorite stories is of a buddy of mine named
stories is of a buddy of mine named
stories is of a buddy of mine named Steve I’ve told it a few times the Steve
Steve I’ve told it a few times the Steve
Steve I’ve told it a few times the Steve is a financial advisor okay he helps
is a financial advisor okay he helps
is a financial advisor okay he helps people make investment decisions are you
people make investment decisions are you
people make investment decisions are you kidding me man you know how many
kidding me man you know how many
kidding me man you know how many financial advisers there are there are
financial advisers there are there are
financial advisers there are there are tons of financial advisers right
tons of financial advisers right
tons of financial advisers right everybody is a financial adviser
everybody is a financial adviser
everybody is a financial adviser everybody’s a part-time financial
everybody’s a part-time financial
everybody’s a part-time financial adviser so how do you stand out was
adviser so how do you stand out was
adviser so how do you stand out was talking to Steve let’s see we got to
talking to Steve let’s see we got to
talking to Steve let’s see we got to combine your passions you got it you got
combine your passions you got it you got
combine your passions you got it you got to find something else besides financial
to find something else besides financial
to find something else besides financial advising then you could tie in to make
advising then you could tie in to make
advising then you could tie in to make you different because everybody’s doing
you different because everybody’s doing
you different because everybody’s doing this thing man you got to stand out and
this thing man you got to stand out and
this thing man you got to stand out and so his thing was hockey and if this
so his thing was hockey and if this
so his thing was hockey and if this sounds like hockey like what does hockey
sounds like hockey like what does hockey
sounds like hockey like what does hockey you have to do with financial
you have to do with financial
you have to do with financial Isak right but Steve’s the kind of guy
Isak right but Steve’s the kind of guy
Isak right but Steve’s the kind of guy who can watch SportsCenter and watch
who can watch SportsCenter and watch
who can watch SportsCenter and watch hockey replays and watch the same goal
hockey replays and watch the same goal
hockey replays and watch the same goal 20 times and still love it and his wife
20 times and still love it and his wife
20 times and still love it and his wife looks at I was like Steve you’re crazy
looks at I was like Steve you’re crazy
looks at I was like Steve you’re crazy what are you doing
what are you doing
what are you doing but he loves it if you start talking
but he loves it if you start talking
but he loves it if you start talking hockey to Steve it’s over this is a
hockey to Steve it’s over this is a
hockey to Steve it’s over this is a fantastic fine and you may think of the
fantastic fine and you may think of the
fantastic fine and you may think of the start what the heck does hockey and
start what the heck does hockey and
start what the heck does hockey and financial advising advice have to do
financial advising advice have to do
financial advising advice have to do with each other
with each other
with each other but it’s the way for him to stand out
but it’s the way for him to stand out
but it’s the way for him to stand out because you know what he does now you
because you know what he does now you
because you know what he does now you look at financial advisors they try to
look at financial advisors they try to
look at financial advisors they try to target high net worth individuals right
target high net worth individuals right
target high net worth individuals right you want you want to portfolio people of
you want you want to portfolio people of
you want you want to portfolio people of millions of dollars not ten thousand
millions of dollars not ten thousand
millions of dollars not ten thousand dollars and so who who does they go
dollars and so who who does they go
dollars and so who who does they go after now
after now
after now hockey players he goes after
hockey players he goes after
hockey players he goes after professional NHL hockey players and they
professional NHL hockey players and they
professional NHL hockey players and they have millions of dollars and he hasn’t
have millions of dollars and he hasn’t
have millions of dollars and he hasn’t in because when he’s talking to them
in because when he’s talking to them
in because when he’s talking to them he’s a huge hockey nut and so are they
he’s a huge hockey nut and so are they
he’s a huge hockey nut and so are they and if he’s going up against other
and if he’s going up against other
and if he’s going up against other financial advisors who just see them
financial advisors who just see them
financial advisors who just see them with a big ticket but don’t really care
with a big ticket but don’t really care
with a big ticket but don’t really care about hockey that much they’re not gonna
about hockey that much they’re not gonna
about hockey that much they’re not gonna win Steve is gonna win every time and
win Steve is gonna win every time and
win Steve is gonna win every time and once he starts working with a few of
once he starts working with a few of
once he starts working with a few of them they pass his name on to yeah you
them they pass his name on to yeah you
them they pass his name on to yeah you got to work with this guy he really gets
got to work with this guy he really gets
got to work with this guy he really gets it that’s how he stands out and he’s
it that’s how he stands out and he’s
it that’s how he stands out and he’s able to win huge deals and I’ve
able to win huge deals and I’ve
able to win huge deals and I’ve massively competitive field because he
massively competitive field because he
massively competitive field because he is different because he brings himself
is different because he brings himself
is different because he brings himself to his business because he combines his
to his business because he combines his
to his business because he combines his passions how boring is your business
passions how boring is your business
passions how boring is your business right now if I go to your website can I
right now if I go to your website can I
right now if I go to your website can I click to learn more about you what does
click to learn more about you what does
click to learn more about you what does it tell me if you’re giving me a boring
it tell me if you’re giving me a boring
it tell me if you’re giving me a boring corporate bio with a boring corporate
corporate bio with a boring corporate
corporate bio with a boring corporate picture or no picture you’re not hitting
picture or no picture you’re not hitting
picture or no picture you’re not hitting me tell me why you started this business
me tell me why you started this business
me tell me why you started this business tell me why it means something to you if
tell me why it means something to you if
tell me why it means something to you if you can do that then if I’m looking at
you can do that then if I’m looking at
you can do that then if I’m looking at your service compared to everybody else
your service compared to everybody else
your service compared to everybody else I’m gonna pick you because I feel like
I’m gonna pick you because I feel like
I’m gonna pick you because I feel like you care because I feel like I can
you care because I feel like I can
you care because I feel like I can connect with you that’s what you need
connect with you that’s what you need
connect with you that’s what you need that’s how you stand out and it doesn’t
that’s how you stand out and it doesn’t
that’s how you stand out and it doesn’t matter how competitive the field is
matter how competitive the field is
matter how competitive the field is because there’s always room for quality
because there’s always room for quality
because there’s always room for quality at the top and when you combine your
at the top and when you combine your
at the top and when you combine your passions and you find that right fit
passions and you find that right fit
passions and you find that right fit it’s gonna be more fun for you to
it’s gonna be more fun for you to
it’s gonna be more fun for you to how much fun this Steve have working
how much fun this Steve have working
how much fun this Steve have working with NHL hockey players imagine if you
with NHL hockey players imagine if you
with NHL hockey players imagine if you were only working with ideal clients who
were only working with ideal clients who
were only working with ideal clients who had the same interests and passions as
had the same interests and passions as
had the same interests and passions as you you would love your job you would
you you would love your job you would
you you would love your job you would get referrals naturally your business
get referrals naturally your business
get referrals naturally your business would explode naturally so stop trying
would explode naturally so stop trying
would explode naturally so stop trying to be corporate stop trying to be like
to be corporate stop trying to be like
to be corporate stop trying to be like everybody else inject some personality
everybody else inject some personality
everybody else inject some personality some love some feeling into your company
some love some feeling into your company
some love some feeling into your company and you will stand out and start to grow
and you will stand out and start to grow
and you will stand out and start to grow believe so those are watching like the
believe so those are watching like the
believe so those are watching like the video give it a thumbs up below I’m a
video give it a thumbs up below I’m a
video give it a thumbs up below I’m a little riled up getting a little angry
little riled up getting a little angry
little riled up getting a little angry but it’s an important topic let me know
but it’s an important topic let me know
but it’s an important topic let me know what you think leave a comment ask a
what you think leave a comment ask a
what you think leave a comment ask a question underneath and click on my face
question underneath and click on my face
question underneath and click on my face to subscribe to the channel and see more
to subscribe to the channel and see more
to subscribe to the channel and see more videos like this thank you so much I’ll
videos like this thank you so much I’ll
videos like this thank you so much I’ll see you soon
”
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