hi I’m Evan Carmichael welcome to an edition of ask Evan today I’m gonna
edition of ask Evan today I’m gonna
edition of ask Evan today I’m gonna answer a question from one of my
answer a question from one of my
answer a question from one of my newsletter readers magdelena who wrote
newsletter readers magdelena who wrote
newsletter readers magdelena who wrote in about trying to figure out how to
in about trying to figure out how to
in about trying to figure out how to market herself better online so she
market herself better online so she
market herself better online so she wrote insane
wrote insane
wrote insane hi Evan I’m so grateful for having the
hi Evan I’m so grateful for having the
hi Evan I’m so grateful for having the opportunity to get this powerful
opportunity to get this powerful
opportunity to get this powerful business connection I moved to Florida
business connection I moved to Florida
business connection I moved to Florida less than three years ago I’ve been in
less than three years ago I’ve been in
less than three years ago I’ve been in helping wellness for over 18 years and
helping wellness for over 18 years and
helping wellness for over 18 years and I’ve had my own business for 16 years I
I’ve had my own business for 16 years I
I’ve had my own business for 16 years I work as a massage therapist and a
work as a massage therapist and a
work as a massage therapist and a wellness practitioner and a wholeness
wellness practitioner and a wholeness
wellness practitioner and a wholeness holistic coach I want to take my
holistic coach I want to take my
holistic coach I want to take my business to a whole new level I’ve
business to a whole new level I’ve
business to a whole new level I’ve started a new blog my biggest challenge
started a new blog my biggest challenge
started a new blog my biggest challenge is marketing my business and myself and
is marketing my business and myself and
is marketing my business and myself and getting known on the platform just
getting known on the platform just
getting known on the platform just thinking about this idea and taking the
thinking about this idea and taking the
thinking about this idea and taking the next step can be overwhelming thank you
next step can be overwhelming thank you
next step can be overwhelming thank you for your willingness to help others in
for your willingness to help others in
for your willingness to help others in business best wishes magdalena so thanks
business best wishes magdalena so thanks
business best wishes magdalena so thanks to the question Congrats them haven’t
to the question Congrats them haven’t
to the question Congrats them haven’t encouraged to go out and start something
encouraged to go out and start something
encouraged to go out and start something new it is a big challenge especially if
new it is a big challenge especially if
new it is a big challenge especially if you’re not technically savvy I know it
you’re not technically savvy I know it
you’re not technically savvy I know it can be hard to set up online and get a
can be hard to set up online and get a
can be hard to set up online and get a blog going and it can feel very
blog going and it can feel very
blog going and it can feel very overwhelming so don’t freak out there
overwhelming so don’t freak out there
overwhelming so don’t freak out there are easy ways to kind of take small
are easy ways to kind of take small
are easy ways to kind of take small steps to get yourself going if you are
steps to get yourself going if you are
steps to get yourself going if you are using a platform like WordPress and be
using a platform like WordPress and be
using a platform like WordPress and be really easy to post and make updates and
really easy to post and make updates and
really easy to post and make updates and not feel like you’re always at the mercy
not feel like you’re always at the mercy
not feel like you’re always at the mercy of somebody who knows a lot more from
of somebody who knows a lot more from
of somebody who knows a lot more from the technology side a point of view but
the technology side a point of view but
the technology side a point of view but to answer your question on how to get
to answer your question on how to get
to answer your question on how to get more well-known a couple of ideas for
more well-known a couple of ideas for
more well-known a couple of ideas for you the first I would try to look at
you the first I would try to look at
you the first I would try to look at guest blogging so this is a really
guest blogging so this is a really
guest blogging so this is a really common way to get yourself more
common way to get yourself more
common way to get yourself more well-known you basically call up our
well-known you basically call up our
well-known you basically call up our email or get in touch with other people
email or get in touch with other people
email or get in touch with other people who have blogs who are in your industry
who have blogs who are in your industry
who have blogs who are in your industry so other people who are talking about
so other people who are talking about
so other people who are talking about health and wellness or holistic care and
health and wellness or holistic care and
health and wellness or holistic care and offer to write them a guest post and it
offer to write them a guest post and it
offer to write them a guest post and it helps to have a couple topics in mind or
helps to have a couple topics in mind or
helps to have a couple topics in mind or give them some samples or show them some
give them some samples or show them some
give them some samples or show them some of your really best a really good posts
of your really best a really good posts
of your really best a really good posts on your own site and then from there
on your own site and then from there
on your own site and then from there offer to write a great post for them and
offer to write a great post for them and
offer to write a great post for them and then link back to your site so the idea
then link back to your site so the idea
then link back to your site so the idea here is you’re making partnerships with
here is you’re making partnerships with
here is you’re making partnerships with people who already have an audience you
people who already have an audience you
people who already have an audience you can connect with and then have them help
can connect with and then have them help
can connect with and then have them help promote you as well and you can get new
promote you as well and you can get new
promote you as well and you can get new readers and then get them hopefully
readers and then get them hopefully
readers and then get them hopefully signed up to subscribe to your blog as
signed up to subscribe to your blog as
signed up to subscribe to your blog as well so that’s a great way to get
well so that’s a great way to get
well so that’s a great way to get started and usually blog owners are open
started and usually blog owners are open
started and usually blog owners are open to the idea of having guest posting just
to the idea of having guest posting just
to the idea of having guest posting just because
because
because especially as they’ve had a blog for a
especially as they’ve had a blog for a
especially as they’ve had a blog for a while it can be hard to keep content
while it can be hard to keep content
while it can be hard to keep content current right it’s hard to come up with
current right it’s hard to come up with
current right it’s hard to come up with ideas all the time so having people who
ideas all the time so having people who
ideas all the time so having people who are creating quality content not just
are creating quality content not just
are creating quality content not just promotional pieces but really good stuff
promotional pieces but really good stuff
promotional pieces but really good stuff can be a big boost to help them out as
can be a big boost to help them out as
can be a big boost to help them out as well so that could be a good short-term
well so that could be a good short-term
well so that could be a good short-term relationship but also long-term you can
relationship but also long-term you can
relationship but also long-term you can contribute on an ongoing basis as well
contribute on an ongoing basis as well
contribute on an ongoing basis as well to help drive traffic and awareness back
to help drive traffic and awareness back
to help drive traffic and awareness back to your site the second thing I would do
to your site the second thing I would do
to your site the second thing I would do is try to get some media so I use a
is try to get some media so I use a
is try to get some media so I use a service called PR leads there are other
service called PR leads there are other
service called PR leads there are other free services you can use as well or you
free services you can use as well or you
free services you can use as well or you can just try to find local reporters or
can just try to find local reporters or
can just try to find local reporters or online reporters who cover your space
online reporters who cover your space
online reporters who cover your space basically idea here is you’ve done this
basically idea here is you’ve done this
basically idea here is you’ve done this for 16 years or 18 years you know what
for 16 years or 18 years you know what
for 16 years or 18 years you know what you’re doing right it’s not like you’re
you’re doing right it’s not like you’re
you’re doing right it’s not like you’re just starting something out from scratch
just starting something out from scratch
just starting something out from scratch ideally as an entrepreneur you are an
ideally as an entrepreneur you are an
ideally as an entrepreneur you are an expert in your field right why are you
expert in your field right why are you
expert in your field right why are you gonna where are people gonna buy your
gonna where are people gonna buy your
gonna where are people gonna buy your product or services because you know
product or services because you know
product or services because you know what you’re talking about so a great way
what you’re talking about so a great way
what you’re talking about so a great way to get more exposure is to be seen as
to get more exposure is to be seen as
to get more exposure is to be seen as that expert for the media so you want to
that expert for the media so you want to
that expert for the media so you want to get on the radar of reporters who are
get on the radar of reporters who are
get on the radar of reporters who are covering your space now I said I use PR
covering your space now I said I use PR
covering your space now I said I use PR leads basically what that is the service
leads basically what that is the service
leads basically what that is the service it’s $99 a month I have no affiliation
it’s $99 a month I have no affiliation
it’s $99 a month I have no affiliation with them other than I’m a happy
with them other than I’m a happy
with them other than I’m a happy customer and you get leads from
customer and you get leads from
customer and you get leads from reporters who are looking for experts
reporters who are looking for experts
reporters who are looking for experts for stories it’s a great opportunity to
for stories it’s a great opportunity to
for stories it’s a great opportunity to get into media got me into the near
get into media got me into the near
get into media got me into the near times and Forbes and a whole bunch of
times and Forbes and a whole bunch of
times and Forbes and a whole bunch of other places but short of that you can
other places but short of that you can
other places but short of that you can also create your own list and you can
also create your own list and you can
also create your own list and you can try to find people who are covering
try to find people who are covering
try to find people who are covering these kinds of topics and email them on
these kinds of topics and email them on
these kinds of topics and email them on a regular basis with new story ideas or
a regular basis with new story ideas or
a regular basis with new story ideas or comment on stories you’ve already put up
comment on stories you’ve already put up
comment on stories you’ve already put up and the idea here is you want to
and the idea here is you want to
and the idea here is you want to showcase yourself as the expert so the
showcase yourself as the expert so the
showcase yourself as the expert so the next time they have a story they’re
next time they have a story they’re
next time they have a story they’re gonna come and talk to you with
gonna come and talk to you with
gonna come and talk to you with reporters with any story that they
reporters with any story that they
reporters with any story that they create they always want to have an
create they always want to have an
create they always want to have an expert opinion with it right so why
expert opinion with it right so why
expert opinion with it right so why can’t that expert be you if you are
can’t that expert be you if you are
can’t that expert be you if you are credible expert and you know what you’re
credible expert and you know what you’re
credible expert and you know what you’re talking about you’re actually making the
talking about you’re actually making the
talking about you’re actually making the reporters lives easier so you really
reporters lives easier so you really
reporters lives easier so you really want to make sure you’re targeting in on
want to make sure you’re targeting in on
want to make sure you’re targeting in on a set of reporters who really focus on
a set of reporters who really focus on
a set of reporters who really focus on your industry and get them to know you
your industry and get them to know you
your industry and get them to know you so that’s the second one so first is
so that’s the second one so first is
so that’s the second one so first is guest blog and the second is get media
guest blog and the second is get media
guest blog and the second is get media the third thing I would do is try to
the third thing I would do is try to
the third thing I would do is try to start answering people quest people’s
start answering people quest people’s
start answering people quest people’s questions so just like I make these
questions so just like I make these
questions so just like I make these youtube videos people ask me questions
youtube videos people ask me questions
youtube videos people ask me questions and I start answering them these are
and I start answering them these are
and I start answering them these are questions from my own community so you
questions from my own community so you
questions from my own community so you are on my newsletter list and asking the
are on my newsletter list and asking the
are on my newsletter list and asking the question so I responded if you don’t
question so I responded if you don’t
question so I responded if you don’t have a community yet the best question
have a community yet the best question
have a community yet the best question ants are the ones around the people who
ants are the ones around the people who
ants are the ones around the people who are attached to you but if you don’t
are attached to you but if you don’t
are attached to you but if you don’t have that community yet a great way to
have that community yet a great way to
have that community yet a great way to build it is to go out and start
build it is to go out and start
build it is to go out and start answering people’s questions who haven’t
answering people’s questions who haven’t
answering people’s questions who haven’t heard of you before so I do some
heard of you before so I do some
heard of you before so I do some research on Twitter for example I look
research on Twitter for example I look
research on Twitter for example I look at forums that are related to this I
at forums that are related to this I
at forums that are related to this I look at YouTube comments see what
look at YouTube comments see what
look at YouTube comments see what questions people are asking and then
questions people are asking and then
questions people are asking and then create a response for them and it could
create a response for them and it could
create a response for them and it could be in the form of a blog post on your
be in the form of a blog post on your
be in the form of a blog post on your site it could be in the form of a video
site it could be in the form of a video
site it could be in the form of a video posts like this if you’re comfortable in
posts like this if you’re comfortable in
posts like this if you’re comfortable in front of the camera you could do a
front of the camera you could do a
front of the camera you could do a podcast you can do a screencast whatever
podcast you can do a screencast whatever
podcast you can do a screencast whatever it is you’re basically answering
it is you’re basically answering
it is you’re basically answering somebody’s question if somebody has that
somebody’s question if somebody has that
somebody’s question if somebody has that same question if you have lots of other
same question if you have lots of other
same question if you have lots of other people who have the question as well and
people who have the question as well and
people who have the question as well and so it shows that you’re a responsive
so it shows that you’re a responsive
so it shows that you’re a responsive that you know what you’re talking about
that you know what you’re talking about
that you know what you’re talking about hopefully you you know have some good
hopefully you you know have some good
hopefully you you know have some good answers for them and then ideally as you
answers for them and then ideally as you
answers for them and then ideally as you start building this series up you’re
start building this series up you’re
start building this series up you’re gonna be able to get people asking
gonna be able to get people asking
gonna be able to get people asking questions directly to use instead of
questions directly to use instead of
questions directly to use instead of just answering a random question on
just answering a random question on
just answering a random question on Twitter or in a format and see people
Twitter or in a format and see people
Twitter or in a format and see people are gonna start asking you questions and
are gonna start asking you questions and
are gonna start asking you questions and you get seen as out authority figure and
you get seen as out authority figure and
you get seen as out authority figure and people are gonna keep going back and
people are gonna keep going back and
people are gonna keep going back and asking more and more questions so it’s a
asking more and more questions so it’s a
asking more and more questions so it’s a great way to build up if you’re writing
great way to build up if you’re writing
great way to build up if you’re writing the blog it could be you know every
the blog it could be you know every
the blog it could be you know every Friday it’s ask Magdalena and you’re
Friday it’s ask Magdalena and you’re
Friday it’s ask Magdalena and you’re answering somebody’s question and the
answering somebody’s question and the
answering somebody’s question and the start again is somebody else’s community
start again is somebody else’s community
start again is somebody else’s community but as hopefully you build up your
but as hopefully you build up your
but as hopefully you build up your presence online you’re able to talk to
presence online you’re able to talk to
presence online you’re able to talk to your own people or could also be from
your own people or could also be from
your own people or could also be from your your offline base so people who are
your your offline base so people who are
your your offline base so people who are your current customers you can say here
your current customers you can say here
your current customers you can say here are some frequently asked questions that
are some frequently asked questions that
are some frequently asked questions that I get asked and you can create a post
I get asked and you can create a post
I get asked and you can create a post around it or a video or a podcast
around it or a video or a podcast
around it or a video or a podcast whatever it is so hopefully that helps I
whatever it is so hopefully that helps I
whatever it is so hopefully that helps I know it can be a struggle and can seem
know it can be a struggle and can seem
know it can be a struggle and can seem very overwhelming at the start to get
very overwhelming at the start to get
very overwhelming at the start to get this thing launched remember to take
this thing launched remember to take
this thing launched remember to take baby steps do something every day to
baby steps do something every day to
baby steps do something every day to move it forward and then it suddenly
move it forward and then it suddenly
move it forward and then it suddenly becomes less scary when it’s this huge a
becomes less scary when it’s this huge a
becomes less scary when it’s this huge a big project it’s easy to get overwhelmed
big project it’s easy to get overwhelmed
big project it’s easy to get overwhelmed and have that fear but as you start
and have that fear but as you start
and have that fear but as you start getting into something even though it’s
getting into something even though it’s
getting into something even though it’s brand new it becomes easier and easier
brand new it becomes easier and easier
brand new it becomes easier and easier the more you do it so just get started
the more you do it so just get started
the more you do it so just get started again and look at trying to do guest
again and look at trying to do guest
again and look at trying to do guest blogging try to get in with the media
blogging try to get in with the media
blogging try to get in with the media and also try to answer people’s
and also try to answer people’s
and also try to answer people’s questions from different journeys online
questions from different journeys online
questions from different journeys online so thanks for watching guys if you liked
so thanks for watching guys if you liked
so thanks for watching guys if you liked the video please give it a thumbs up it
the video please give it a thumbs up it
the video please give it a thumbs up it makes you want to do more of these
makes you want to do more of these
makes you want to do more of these videos for
videos for
videos for you and if you have a question about how
you and if you have a question about how
you and if you have a question about how to get noticed online or different
to get noticed online or different
to get noticed online or different question about your business feel free
question about your business feel free
question about your business feel free to leave it in the comment section below
to leave it in the comment section below
to leave it in the comment section below I always try to read those and try to
I always try to read those and try to
I always try to read those and try to comment back as much as I can so thank
comment back as much as I can so thank
comment back as much as I can so thank you and I’ll see you on the next episode
”
Be First to Comment