hi I’m Evan Carmichael welcome to an edition of ask Evan
edition of ask Evan
edition of ask Evan in today’s episode I’m going to answer a
in today’s episode I’m going to answer a
in today’s episode I’m going to answer a question from one of my newsletter
question from one of my newsletter
question from one of my newsletter readers for jeath who is opening up a
readers for jeath who is opening up a
readers for jeath who is opening up a gym he’s he’s managing it and he wanted
gym he’s he’s managing it and he wanted
gym he’s he’s managing it and he wanted my advice on how to make it profitable
my advice on how to make it profitable
my advice on how to make it profitable it’s in its first year and he’s kind of
it’s in its first year and he’s kind of
it’s in its first year and he’s kind of struggling to get it going so thank you
struggling to get it going so thank you
struggling to get it going so thank you for the question
for the question
for the question from my experience with gyms at least
from my experience with gyms at least
from my experience with gyms at least here in Canada the first challenge is
here in Canada the first challenge is
here in Canada the first challenge is getting people to come into the door so
getting people to come into the door so
getting people to come into the door so what a lot of businesses here will do a
what a lot of businesses here will do a
what a lot of businesses here will do a lot of the gyms here is partner up with
lot of the gyms here is partner up with
lot of the gyms here is partner up with local retailers and give them a
local retailers and give them a
local retailers and give them a commission for when they refer people to
commission for when they refer people to
commission for when they refer people to come into the gym so they’ll have little
come into the gym so they’ll have little
come into the gym so they’ll have little boxes at the retail outlets and you know
boxes at the retail outlets and you know
boxes at the retail outlets and you know you can sign up there leave your contact
you can sign up there leave your contact
you can sign up there leave your contact information somebody will call you and
information somebody will call you and
information somebody will call you and they get a commission a lot of times
they get a commission a lot of times
they get a commission a lot of times that somebody does come up and sign up
that somebody does come up and sign up
that somebody does come up and sign up with the gym so that’s one way to do it
with the gym so that’s one way to do it
with the gym so that’s one way to do it direct mail another really common way to
direct mail another really common way to
direct mail another really common way to do it I try to look at how can you get
do it I try to look at how can you get
do it I try to look at how can you get involved in the community and how can
involved in the community and how can
involved in the community and how can you either sponsor or get involved with
you either sponsor or get involved with
you either sponsor or get involved with different events around your community
different events around your community
different events around your community that are that are related to fitness and
that are that are related to fitness and
that are that are related to fitness and activity people are going on a run or
activity people are going on a run or
activity people are going on a run or there’s a wireless campaign to try to
there’s a wireless campaign to try to
there’s a wireless campaign to try to get involved in those things and be seen
get involved in those things and be seen
get involved in those things and be seen in the community as a leader I think the
in the community as a leader I think the
in the community as a leader I think the bigger challenge is getting people to
bigger challenge is getting people to
bigger challenge is getting people to stay and like one of my favorite ways to
stay and like one of my favorite ways to
stay and like one of my favorite ways to get more business is to really wow your
get more business is to really wow your
get more business is to really wow your customers and get them to keep coming
customers and get them to keep coming
customers and get them to keep coming back and then also bring their friends
back and then also bring their friends
back and then also bring their friends right a referred customer is going to
right a referred customer is going to
right a referred customer is going to spend more with you be more loyal ask
spend more with you be more loyal ask
spend more with you be more loyal ask less questions and definitely a lot less
less questions and definitely a lot less
less questions and definitely a lot less headaches and dealing with brand-new
headaches and dealing with brand-new
headaches and dealing with brand-new customers who have no point of contact
customers who have no point of contact
customers who have no point of contact with you yet so I definitely focus on
with you yet so I definitely focus on
with you yet so I definitely focus on wowing your customers and I think it’s
wowing your customers and I think it’s
wowing your customers and I think it’s hard with gyms because a lot of times
hard with gyms because a lot of times
hard with gyms because a lot of times people might come in in January and sign
people might come in in January and sign
people might come in in January and sign up because you know New Year’s
up because you know New Year’s
up because you know New Year’s resolution and they want to you know
resolution and they want to you know
resolution and they want to you know lose the weight that they gained over
lose the weight that they gained over
lose the weight that they gained over the holidays and then you know within
the holidays and then you know within
the holidays and then you know within the next month everybody drops off so if
the next month everybody drops off so if
the next month everybody drops off so if people aren’t coming back then it’s
people aren’t coming back then it’s
people aren’t coming back then it’s harder to get them to sign up again and
harder to get them to sign up again and
harder to get them to sign up again and on
on
on basis and they’re not going to bring
basis and they’re not going to bring
basis and they’re not going to bring their friends along to to come and try
their friends along to to come and try
their friends along to to come and try out the generator so a couple of ideas
out the generator so a couple of ideas
out the generator so a couple of ideas that might help you first you don’t want
that might help you first you don’t want
that might help you first you don’t want to have a newsletter so get people on
to have a newsletter so get people on
to have a newsletter so get people on the immunes letter have either weekly or
the immunes letter have either weekly or
the immunes letter have either weekly or monthly newsletter goes out and has lots
monthly newsletter goes out and has lots
monthly newsletter goes out and has lots of valuable information and tips and
of valuable information and tips and
of valuable information and tips and ideas and resources to help them get you
ideas and resources to help them get you
ideas and resources to help them get you know the type of body that they want not
know the type of body that they want not
know the type of body that they want not too much emotional stuff but a lot of
too much emotional stuff but a lot of
too much emotional stuff but a lot of value add you can promote you know the
value add you can promote you know the
value add you can promote you know the new classes you have coming up things
new classes you have coming up things
new classes you have coming up things like that but make sure every newsletter
like that but make sure every newsletter
like that but make sure every newsletter has a lot of value on content that
has a lot of value on content that
has a lot of value on content that people look forward to receiving from
people look forward to receiving from
people look forward to receiving from from you on a regular basis the second
from you on a regular basis the second
from you on a regular basis the second thing is having classes and you want to
thing is having classes and you want to
thing is having classes and you want to have interesting things that people want
have interesting things that people want
have interesting things that people want to come back to as a added bonus to
to come back to as a added bonus to
to come back to as a added bonus to becoming part of the gym and maybe even
becoming part of the gym and maybe even
becoming part of the gym and maybe even make it that they can bring a friend to
make it that they can bring a friend to
make it that they can bring a friend to it or either a free price or really
it or either a free price or really
it or either a free price or really discounted price where you can bring
discounted price where you can bring
discounted price where you can bring your friend once for free because you
your friend once for free because you
your friend once for free because you want people to bring their friends feel
want people to bring their friends feel
want people to bring their friends feel like it’s a comfortable environment and
like it’s a comfortable environment and
like it’s a comfortable environment and hopefully the final set up so if you
hopefully the final set up so if you
hopefully the final set up so if you have a Zumba class or karate class at
have a Zumba class or karate class at
have a Zumba class or karate class at lasting eight weeks nine weeks maybe
lasting eight weeks nine weeks maybe
lasting eight weeks nine weeks maybe they can bring their friend for free to
they can bring their friend for free to
they can bring their friend for free to the first you know five classes and gets
the first you know five classes and gets
the first you know five classes and gets them hooked and then you know afterwards
them hooked and then you know afterwards
them hooked and then you know afterwards they’d have to set up a membership you
they’d have to set up a membership you
they’d have to set up a membership you want to make it easy for people to be
want to make it easy for people to be
want to make it easy for people to be able to bring their friends refer them
able to bring their friends refer them
able to bring their friends refer them and make it a fun experience now
and make it a fun experience now
and make it a fun experience now somebody’s coming with their friend
somebody’s coming with their friend
somebody’s coming with their friend they’re more likely to stick with it
they’re more likely to stick with it
they’re more likely to stick with it then if somebody’s coming by themselves
then if somebody’s coming by themselves
then if somebody’s coming by themselves it’s gonna is that challenge how do I
it’s gonna is that challenge how do I
it’s gonna is that challenge how do I get people to come back you know after
get people to come back you know after
get people to come back you know after that motivation in January is gone
that motivation in January is gone
that motivation in January is gone another thing you might want to do is
another thing you might want to do is
another thing you might want to do is try to create some videos just like this
try to create some videos just like this
try to create some videos just like this and you can answer questions from people
and you can answer questions from people
and you can answer questions from people maybe not you if you’re not kind of the
maybe not you if you’re not kind of the
maybe not you if you’re not kind of the expert on personal fitness but get some
expert on personal fitness but get some
expert on personal fitness but get some of your trainers or your class seekers
of your trainers or your class seekers
of your trainers or your class seekers to answer questions from your customers
to answer questions from your customers
to answer questions from your customers and think about the most common
and think about the most common
and think about the most common questions that are always asked and the
questions that are always asked and the
questions that are always asked and the goal here is to be seen as not only the
goal here is to be seen as not only the
goal here is to be seen as not only the experts but also really friendly people
experts but also really friendly people
experts but also really friendly people and people that you want to go and learn
and people that you want to go and learn
and people that you want to go and learn from so if I was watching a video of
from so if I was watching a video of
from so if I was watching a video of somebody who’s a karate expert and I
somebody who’s a karate expert and I
somebody who’s a karate expert and I really wanted to learn
really wanted to learn
really wanted to learn but maybe didn’t have the courage to do
but maybe didn’t have the courage to do
but maybe didn’t have the courage to do I didn’t know if it was from me or not
I didn’t know if it was from me or not
I didn’t know if it was from me or not but there were these videos that were
but there were these videos that were
but there were these videos that were really helpful and and valuable and the
really helpful and and valuable and the
really helpful and and valuable and the person seemed really knowledgeable and
person seemed really knowledgeable and
person seemed really knowledgeable and friendly and I know that he’s in my area
friendly and I know that he’s in my area
friendly and I know that he’s in my area I’m probably gonna go and sign up and
I’m probably gonna go and sign up and
I’m probably gonna go and sign up and check out a class and so that’s a great
check out a class and so that’s a great
check out a class and so that’s a great way to be able to connect with your
way to be able to connect with your
way to be able to connect with your community and showcase your staff and
community and showcase your staff and
community and showcase your staff and your your trainers and your your
your your trainers and your your
your your trainers and your your teachers as experts and friendly people
teachers as experts and friendly people
teachers as experts and friendly people and put your gym in a really positive
and put your gym in a really positive
and put your gym in a really positive light then you can promote that you know
light then you can promote that you know
light then you can promote that you know promote that on your signage motive and
promote that on your signage motive and
promote that on your signage motive and any sponsorship deals that you do get
any sponsorship deals that you do get
any sponsorship deals that you do get people coming and watch the videos and
people coming and watch the videos and
people coming and watch the videos and the more they watch it and the more they
the more they watch it and the more they
the more they watch it and the more they like what they see and the more time
like what they see and the more time
like what they see and the more time they spend watching the videos the more
they spend watching the videos the more
they spend watching the videos the more likely they’re going to want to come and
likely they’re going to want to come and
likely they’re going to want to come and sign up and keep coming back to the
sign up and keep coming back to the
sign up and keep coming back to the classes that you have so hopefully
classes that you have so hopefully
classes that you have so hopefully there’s a few ideas that can help you
there’s a few ideas that can help you
there’s a few ideas that can help you you know solve that challenge those of
you know solve that challenge those of
you know solve that challenge those of you watching if you like the video
you watching if you like the video
you watching if you like the video please give it a thumbs up I’d also love
please give it a thumbs up I’d also love
please give it a thumbs up I’d also love to hear what you have to think about it
to hear what you have to think about it
to hear what you have to think about it if you want to leave a comment under the
if you want to leave a comment under the
if you want to leave a comment under the video or if you have another question
video or if you have another question
video or if you have another question for your business feel free to leave it
for your business feel free to leave it
for your business feel free to leave it in a comment section below I always read
in a comment section below I always read
in a comment section below I always read those and try to respond to as many as I
those and try to respond to as many as I
those and try to respond to as many as I can so thank you and I’ll see you on the
can so thank you and I’ll see you on the
can so thank you and I’ll see you on the next episode
”
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