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Marketing Strategies – Don’t be average!


don’t be average most businesses fail

don’t be average most businesses fail eighty percent plus of new businesses

eighty percent plus of new businesses

eighty percent plus of new businesses will fail will shut down and it’s

will fail will shut down and it’s

will fail will shut down and it’s because they were average you want to

because they were average you want to

because they were average you want to have success you need to be different

have success you need to be different

have success you need to be different you need to stand out you need to have a

you need to stand out you need to have a

you need to stand out you need to have a secret sauce something different and a

secret sauce something different and a

secret sauce something different and a lot of times that’s you just pouring

lot of times that’s you just pouring

lot of times that’s you just pouring more of yourself and your passions into

more of yourself and your passions into

more of yourself and your passions into the business to make it special don’t be

the business to make it special don’t be

the business to make it special don’t be average I just finished a cruise with

average I just finished a cruise with

average I just finished a cruise with carnival and I went to nine different

carnival and I went to nine different

carnival and I went to nine different cities / 10 days and on the last day I’m

cities / 10 days and on the last day I’m

cities / 10 days and on the last day I’m sitting around we’re sitting at the

sitting around we’re sitting at the

sitting around we’re sitting at the table having our last dinner and we

table having our last dinner and we

table having our last dinner and we tried to think what was the best food

tried to think what was the best food

tried to think what was the best food that we had on the ship and none of us

that we had on the ship and none of us

that we had on the ship and none of us to come up with what was the best food

to come up with what was the best food

to come up with what was the best food nothing was terrible you know we didn’t

nothing was terrible you know we didn’t

nothing was terrible you know we didn’t get food poisoning nobody died but

get food poisoning nobody died but

get food poisoning nobody died but nothing was great nothing was memorable

nothing was great nothing was memorable

nothing was great nothing was memorable so we thought okay forget about the food

so we thought okay forget about the food

so we thought okay forget about the food what about the cruise ship was was

what about the cruise ship was was

what about the cruise ship was was exciting or memorable and again nothing

exciting or memorable and again nothing

exciting or memorable and again nothing came to mind it was just average nothing

came to mind it was just average nothing

came to mind it was just average nothing to complain about sometimes the high

to complain about sometimes the high

to complain about sometimes the high prices of things the rip off but in

prices of things the rip off but in

prices of things the rip off but in general is just an average cruise ship

general is just an average cruise ship

general is just an average cruise ship this is a problem this is a problem for

this is a problem this is a problem for

this is a problem this is a problem for Carnival this is a problem for all the

Carnival this is a problem for all the

Carnival this is a problem for all the cruise lines and it’s probably a problem

cruise lines and it’s probably a problem

cruise lines and it’s probably a problem for your business because I have no

for your business because I have no

for your business because I have no reason to tell anybody about the cruise

reason to tell anybody about the cruise

reason to tell anybody about the cruise ship that I was on there was nothing

ship that I was on there was nothing

ship that I was on there was nothing special about there’s nothing that’s

special about there’s nothing that’s

special about there’s nothing that’s going to get me to talk about carnival

going to get me to talk about carnival

going to get me to talk about carnival because it was just average it was okay

because it was just average it was okay

because it was just average it was okay does okay make me want to come back and

does okay make me want to come back and

does okay make me want to come back and buy more it’s okay make me want to tell

buy more it’s okay make me want to tell

buy more it’s okay make me want to tell my friends about it it’s okay make me

my friends about it it’s okay make me

my friends about it it’s okay make me want to tweet about it and take pictures

want to tweet about it and take pictures

want to tweet about it and take pictures and post on facebook and tell everybody

and post on facebook and tell everybody

and post on facebook and tell everybody I’ll the world no okay is average an

I’ll the world no okay is average an

I’ll the world no okay is average an average is not good enough average is

average is not good enough average is

average is not good enough average is not special average does not get you

not special average does not get you

not special average does not get you anywhere even thinking beyond we thought

anywhere even thinking beyond we thought

anywhere even thinking beyond we thought about all the stores that we visited all

about all the stores that we visited all

about all the stores that we visited all the entrepreneurs that we met with over

the entrepreneurs that we met with over

the entrepreneurs that we met with over the 10

the 10

the 10 days and nobody really stood out as

days and nobody really stood out as

days and nobody really stood out as having anything exceptional the best was

having anything exceptional the best was

having anything exceptional the best was a store in Florence it was a leather

a store in Florence it was a leather

a store in Florence it was a leather goods store he sold purses and jackets

goods store he sold purses and jackets

goods store he sold purses and jackets of great Florentine leather and he

of great Florentine leather and he

of great Florentine leather and he didn’t have anything that we liked the

didn’t have anything that we liked the

didn’t have anything that we liked the style wasn’t great it just wasn’t for us

style wasn’t great it just wasn’t for us

style wasn’t great it just wasn’t for us but he was a great person I came into

but he was a great person I came into

but he was a great person I came into the store he talked to me he told me

the store he talked to me he told me

the store he talked to me he told me what was going on in the city we had

what was going on in the city we had

what was going on in the city we had some great conversation as I left he

some great conversation as I left he

some great conversation as I left he blew air kisses with both of his hands

blew air kisses with both of his hands

blew air kisses with both of his hands and said kisses to you enjoy your

and said kisses to you enjoy your

and said kisses to you enjoy your vacation and I didn’t even buy anything

vacation and I didn’t even buy anything

vacation and I didn’t even buy anything from this guy he was the most memorable

from this guy he was the most memorable

from this guy he was the most memorable business that I met on my whole trip

business that I met on my whole trip

business that I met on my whole trip he’s the only one I’m going to think

he’s the only one I’m going to think

he’s the only one I’m going to think about this is a huge problem and a huge

about this is a huge problem and a huge

about this is a huge problem and a huge opportunity for you because most

opportunity for you because most

opportunity for you because most businesses are average that’s the

businesses are average that’s the

businesses are average that’s the definition of average most businesses

definition of average most businesses

definition of average most businesses are average and a polo means your

are average and a polo means your

are average and a polo means your business’s average but it also means

business’s average but it also means

business’s average but it also means your competitors are average and it

your competitors are average and it

your competitors are average and it means is a huge opportunity for you to

means is a huge opportunity for you to

means is a huge opportunity for you to stand up to stand out to be different to

stand up to stand out to be different to

stand up to stand out to be different to be special to get noticed because people

be special to get noticed because people

be special to get noticed because people want to talk about you give them a

want to talk about you give them a

want to talk about you give them a reason I was searching for something

reason I was searching for something

reason I was searching for something different to talk about for this video

different to talk about for this video

different to talk about for this video what I’m going to talk about for a radio

what I’m going to talk about for a radio

what I’m going to talk about for a radio show what am I going to talk about I was

show what am I going to talk about I was

show what am I going to talk about I was thinking and I couldn’t find anything

thinking and I couldn’t find anything

thinking and I couldn’t find anything except that one store in Florence or it

except that one store in Florence or it

except that one store in Florence or it didn’t even buy from stand out find

didn’t even buy from stand out find

didn’t even buy from stand out find something that is unique about you pour

something that is unique about you pour

something that is unique about you pour yourself into your business so that

yourself into your business so that

yourself into your business so that people will get excited about what you

people will get excited about what you

people will get excited about what you do here the steps that you need to take

do here the steps that you need to take

do here the steps that you need to take okay number one figure out what it is

okay number one figure out what it is

okay number one figure out what it is that you stand for don’t look at every

that you stand for don’t look at every

that you stand for don’t look at every other store every other company your

other store every other company your

other store every other company your industry what makes you you what do you

industry what makes you you what do you

industry what makes you you what do you personally believe in do you believe in

personally believe in do you believe in

personally believe in do you believe in family

family

family do you believe in service do you believe

do you believe in service do you believe

do you believe in service do you believe in an entrepreneurship what is it what

in an entrepreneurship what is it what

in an entrepreneurship what is it what do you believe in and make your whole

do you believe in and make your whole

do you believe in and make your whole business about that and it doesn’t even

business about that and it doesn’t even

business about that and it doesn’t even matter what you sell because now you’re

matter what you sell because now you’re

matter what you sell because now you’re talking about values and marketing is

talking about values and marketing is

talking about values and marketing is all about values a couple weeks ago I

all about values a couple weeks ago I

all about values a couple weeks ago I did a video about this florist who want

did a video about this florist who want

did a video about this florist who want to start a flower shop and flower shops

to start a flower shop and flower shops

to start a flower shop and flower shops are competitive right it’s hard to make

are competitive right it’s hard to make

are competitive right it’s hard to make money as a flower shop there’s tons of

money as a flower shop there’s tons of

money as a flower shop there’s tons of flower shops out there how are you going

flower shops out there how are you going

flower shops out there how are you going to stand out and he was all about calm

to stand out and he was all about calm

to stand out and he was all about calm flowers mint com to him when he sat with

flowers mint com to him when he sat with

flowers mint com to him when he sat with flowers they calmed him down hey people

flowers they calmed him down hey people

flowers they calmed him down hey people live a stressful life they need calm now

live a stressful life they need calm now

live a stressful life they need calm now everything in his store should be about

everything in his store should be about

everything in his store should be about calm the flower should become the

calm the flower should become the

calm the flower should become the environment should become the employees

environment should become the employees

environment should become the employees should be calm everything is trying to

should be calm everything is trying to

should be calm everything is trying to create this calm and tranquil

create this calm and tranquil

create this calm and tranquil environment now you’re not a flower

environment now you’re not a flower

environment now you’re not a flower store now you’re different than

store now you’re different than

store now you’re different than everybody else because you stand for

everybody else because you stand for

everybody else because you stand for something you have values you want

something you have values you want

something you have values you want people to come who will be calm who are

people to come who will be calm who are

people to come who will be calm who are searching for calm in their lives now

searching for calm in their lives now

searching for calm in their lives now you become a destination shop who people

you become a destination shop who people

you become a destination shop who people will come and they’ll spend more money

will come and they’ll spend more money

will come and they’ll spend more money with you and you’ll find ideal clients

with you and you’ll find ideal clients

with you and you’ll find ideal clients because the people coming believe the

because the people coming believe the

because the people coming believe the same thing as you they’re not just

same thing as you they’re not just

same thing as you they’re not just coming from flowers anymore they’re

coming from flowers anymore they’re

coming from flowers anymore they’re coming to seek out calmness whatever the

coming to seek out calmness whatever the

coming to seek out calmness whatever the word is for you whatever the belief that

word is for you whatever the belief that

word is for you whatever the belief that you have that’s your first step you have

you have that’s your first step you have

you have that’s your first step you have to figure that out and put into

to figure that out and put into

to figure that out and put into everything that you do with your

everything that you do with your

everything that you do with your business don’t be average when you pour

business don’t be average when you pour

business don’t be average when you pour yourself into your business you’ll make

yourself into your business you’ll make

yourself into your business you’ll make more money you’ll have more fun you have

more money you’ll have more fun you have

more money you’ll have more fun you have a lot more success and you’ll have a

a lot more success and you’ll have a

a lot more success and you’ll have a much greater impact on your family and

much greater impact on your family and

much greater impact on your family and on your community I hope you do

on your community I hope you do

on your community I hope you do something today to make your business

something today to make your business

something today to make your business different and stop being average

belief thank you everybody for watching

belief thank you everybody for watching if you like this video please give it a

if you like this video please give it a

if you like this video please give it a thumbs up below it makes you want to do

thumbs up below it makes you want to do

thumbs up below it makes you want to do more and i’d love to hear what you have

more and i’d love to hear what you have

more and i’d love to hear what you have to think if you’ll only comment

to think if you’ll only comment

to think if you’ll only comment underneath tell me what your business

underneath tell me what your business

underneath tell me what your business problems are I’ll do a beauty response I

problems are I’ll do a beauty response I

problems are I’ll do a beauty response I love seeing your comments come in thank

love seeing your comments come in thank

love seeing your comments come in thank you so much I’ll see you soon

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