add more value if you want to be able to charge what you’re worth if you want to
charge what you’re worth if you want to
charge what you’re worth if you want to be able to build a successful company
be able to build a successful company
be able to build a successful company you need to add a ton of value the
you need to add a ton of value the
you need to add a ton of value the amount of money that you make will be
amount of money that you make will be
amount of money that you make will be directly related to how much value
directly related to how much value
directly related to how much value you’re providing for your customers how
you’re providing for your customers how
you’re providing for your customers how much you’re helping them out it’s a
much you’re helping them out it’s a
much you’re helping them out it’s a pretty simple equation executing it is
pretty simple equation executing it is
pretty simple equation executing it is difficult but the concept is simple to
difficult but the concept is simple to
difficult but the concept is simple to understand if you want to make more
understand if you want to make more
understand if you want to make more money add more value and stop competing
money add more value and stop competing
money add more value and stop competing on price when you compete on price alone
on price when you compete on price alone
on price when you compete on price alone it’s a loser’s game you’re not going to
it’s a loser’s game you’re not going to
it’s a loser’s game you’re not going to bring on ideal clients you’re constantly
bring on ideal clients you’re constantly
bring on ideal clients you’re constantly struggling to get by you’re not gonna be
struggling to get by you’re not gonna be
struggling to get by you’re not gonna be able to hire great people for your team
able to hire great people for your team
able to hire great people for your team you have to stop competing on price stop
you have to stop competing on price stop
you have to stop competing on price stop start adding more value and you can love
start adding more value and you can love
start adding more value and you can love your business more you’re gonna have
your business more you’re gonna have
your business more you’re gonna have more fun you’re gonna attract much
more fun you’re gonna attract much
more fun you’re gonna attract much better clients you want to work with
better clients you want to work with
better clients you want to work with people who understand the value provide
people who understand the value provide
people who understand the value provide and not just cater to the guys who have
and not just cater to the guys who have
and not just cater to the guys who have no budget who are barely paying you a
no budget who are barely paying you a
no budget who are barely paying you a tiny profit for what you’re doing I got
tiny profit for what you’re doing I got
tiny profit for what you’re doing I got a great question from a YouTube viewer
a great question from a YouTube viewer
a great question from a YouTube viewer Corona who has a new scarf so she’s got
Corona who has a new scarf so she’s got
Corona who has a new scarf so she’s got a scarf product line wants to know how
a scarf product line wants to know how
a scarf product line wants to know how do I not compete on price how can I
do I not compete on price how can I
do I not compete on price how can I stand out in the scarf market and one of
stand out in the scarf market and one of
stand out in the scarf market and one of the ideas that Corona had was to have a
the ideas that Corona had was to have a
the ideas that Corona had was to have a social cause and give a dollar for each
social cause and give a dollar for each
social cause and give a dollar for each scarf to support hepatitis B
scarf to support hepatitis B
scarf to support hepatitis B vaccinations of poor children this is a
vaccinations of poor children this is a
vaccinations of poor children this is a great concept to start with okay if you
great concept to start with okay if you
great concept to start with okay if you are doing anything social or anything
are doing anything social or anything
are doing anything social or anything green you can usually charge a little
green you can usually charge a little
green you can usually charge a little bit of a premium typically consumers
bit of a premium typically consumers
bit of a premium typically consumers will pay maybe 20 to 30 percent more if
will pay maybe 20 to 30 percent more if
will pay maybe 20 to 30 percent more if they know that there is a green
they know that there is a green
they know that there is a green component or social component to it
component or social component to it
component or social component to it okay so add that in use it in your
okay so add that in use it in your
okay so add that in use it in your market and if it’s something that you
market and if it’s something that you
market and if it’s something that you believe in put that in there okay you
believe in put that in there okay you
believe in put that in there okay you could charge a little bit more but
could charge a little bit more but
could charge a little bit more but you’re still in a super competitive
you’re still in a super competitive
you’re still in a super competitive market you look at scarves
market you look at scarves
market you look at scarves okay scarves are highly commoditized you
okay scarves are highly commoditized you
okay scarves are highly commoditized you can get scars for you know a couple
can get scars for you know a couple
can get scars for you know a couple cents all the way up to hundreds of
cents all the way up to hundreds of
cents all the way up to hundreds of dollars what’s the difference between
dollars what’s the difference between
dollars what’s the difference between the the cheap knockoff really fake you
the the cheap knockoff really fake you
the the cheap knockoff really fake you know crappy quality scars
know crappy quality scars
know crappy quality scars the super high-end ones and where do you
the super high-end ones and where do you
the super high-end ones and where do you want to play I don’t know anything about
want to play I don’t know anything about
want to play I don’t know anything about your scarf you have to stand out somehow
your scarf you have to stand out somehow
your scarf you have to stand out somehow with your scarf with the design with the
with your scarf with the design with the
with your scarf with the design with the colors with the feel with the material
colors with the feel with the material
colors with the feel with the material something you have to have something
something you have to have something
something you have to have something different if you are just a normal scarf
different if you are just a normal scarf
different if you are just a normal scarf like every other scarf on the market
like every other scarf on the market
like every other scarf on the market you’re not gonna make it you’re not
you’re not gonna make it you’re not
you’re not gonna make it you’re not gonna have a lot of success the the
gonna have a lot of success the the
gonna have a lot of success the the social component is great you might get
social component is great you might get
social component is great you might get a little bit of attention for it but
a little bit of attention for it but
a little bit of attention for it but it’s not gonna make the difference you
it’s not gonna make the difference you
it’s not gonna make the difference you have to have a truly remarkable product
have to have a truly remarkable product
have to have a truly remarkable product on top of having a cause that you
on top of having a cause that you
on top of having a cause that you believe in for your company so what is
believe in for your company so what is
believe in for your company so what is it with your scarf right and this should
it with your scarf right and this should
it with your scarf right and this should be and everything that you talk about
be and everything that you talk about
be and everything that you talk about when you tell me about your scarf I
when you tell me about your scarf I
when you tell me about your scarf I should be able to quickly understand
should be able to quickly understand
should be able to quickly understand what makes you different right I could
what makes you different right I could
what makes you different right I could be telling people about it on this
be telling people about it on this
be telling people about it on this youtube video here’s the scarf that does
youtube video here’s the scarf that does
youtube video here’s the scarf that does XYZ so that’s got to be important you
XYZ so that’s got to be important you
XYZ so that’s got to be important you have to play that up and it comes from
have to play that up and it comes from
have to play that up and it comes from what are the frustrations of your
what are the frustrations of your
what are the frustrations of your customers it could be something
customers it could be something
customers it could be something practical like I need to stay warm you
practical like I need to stay warm you
practical like I need to stay warm you know in current scarfs don’t do that
know in current scarfs don’t do that
know in current scarfs don’t do that well enough or it could be something
well enough or it could be something
well enough or it could be something more in a fashion statement you know I
more in a fashion statement you know I
more in a fashion statement you know I want to stand out I want to be a rebel I
want to stand out I want to be a rebel I
want to stand out I want to be a rebel I want to be different I want people to
want to be different I want people to
want to be different I want people to notice me and your scarf can help them
notice me and your scarf can help them
notice me and your scarf can help them do that this is the value that you’re
do that this is the value that you’re
do that this is the value that you’re adding you have to figure out what more
adding you have to figure out what more
adding you have to figure out what more you can add on top of a regular boring
you can add on top of a regular boring
you can add on top of a regular boring scarf that everybody else is selling so
scarf that everybody else is selling so
scarf that everybody else is selling so I love the social component and for
I love the social component and for
I love the social component and for everybody who’s watching who’s thinking
everybody who’s watching who’s thinking
everybody who’s watching who’s thinking about giving back it’s your duty as an
about giving back it’s your duty as an
about giving back it’s your duty as an entrepreneur to give back in some way
entrepreneur to give back in some way
entrepreneur to give back in some way doesn’t have to be a lot it doesn’t be a
doesn’t have to be a lot it doesn’t be a
doesn’t have to be a lot it doesn’t be a lot of money it could be your time but
lot of money it could be your time but
lot of money it could be your time but it’s your duty to give back you do it to
it’s your duty to give back you do it to
it’s your duty to give back you do it to do it not because it helps your sales
do it not because it helps your sales
do it not because it helps your sales you do it because it’s the right thing
you do it because it’s the right thing
you do it because it’s the right thing to do and it’s okay to use that in your
to do and it’s okay to use that in your
to do and it’s okay to use that in your marketing but on top of that you have to
marketing but on top of that you have to
marketing but on top of that you have to have something different creative unique
have something different creative unique
have something different creative unique that adds value to the lives of your
that adds value to the lives of your
that adds value to the lives of your customers in a way that your competition
customers in a way that your competition
customers in a way that your competition does not do when you figure that out you
does not do when you figure that out you
does not do when you figure that out you are on the fast track to success with
are on the fast track to success with
are on the fast track to success with your business
your business
your business belief if you guys like this video
belief if you guys like this video
belief if you guys like this video thumbs up below it always makes me want
thumbs up below it always makes me want
thumbs up below it always makes me want to do more for you and please leave a
to do more for you and please leave a
to do more for you and please leave a comment below even if you just want to
comment below even if you just want to
comment below even if you just want to say I’m watching thanks for making the
say I’m watching thanks for making the
say I’m watching thanks for making the video
video
video I love seeing those come in they really
I love seeing those come in they really
I love seeing those come in they really make my day all day when I see them come
make my day all day when I see them come
make my day all day when I see them come in so thank you so much and I’ll see you
in so thank you so much and I’ll see you
in so thank you so much and I’ll see you soon
”
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