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Make MEANING – Guy Kawasaki (@GuyKawasaki) – #Entspresso


good morning believe nation today’s

good morning believe nation today’s message is make meaning over to you guy

message is make meaning over to you guy

message is make meaning over to you guy kawasaki the first thing i figured out

kawasaki the first thing i figured out

kawasaki the first thing i figured out and learns sometimes the hard way about

and learns sometimes the hard way about

and learns sometimes the hard way about entrepreneurship is that the core the

entrepreneurship is that the core the

entrepreneurship is that the core the essence of entrepreneurship is about

essence of entrepreneurship is about

essence of entrepreneurship is about making meaning many many people start

making meaning many many people start

making meaning many many people start companies to make money the quick flip

companies to make money the quick flip

companies to make money the quick flip the dot-com phenomena and I have noticed

the dot-com phenomena and I have noticed

the dot-com phenomena and I have noticed in both the companies that I’ve started

in both the companies that I’ve started

in both the companies that I’ve started and funded and been associated with that

and funded and been associated with that

and funded and been associated with that those companies that that are

those companies that that are

those companies that that are fundamentally founded to change the

fundamentally founded to change the

fundamentally founded to change the world to make the world a better place

world to make the world a better place

world to make the world a better place to make meaning are the companies that

to make meaning are the companies that

to make meaning are the companies that make a difference they are the companies

make a difference they are the companies

make a difference they are the companies to succeed my naive and romantic belief

to succeed my naive and romantic belief

to succeed my naive and romantic belief is that if you make meaning you’ll

is that if you make meaning you’ll

is that if you make meaning you’ll probably make money but if you set out

probably make money but if you set out

probably make money but if you set out to make money you will probably not make

to make money you will probably not make

to make money you will probably not make meaning and you won’t make money so my

meaning and you won’t make money so my

meaning and you won’t make money so my first thought is you need to make

first thought is you need to make

first thought is you need to make meaning that should be the core of why

meaning that should be the core of why

meaning that should be the core of why you start a company there are three ways

you start a company there are three ways

you start a company there are three ways to make meaning first is to increase the

to make meaning first is to increase the

to make meaning first is to increase the quality of life my background is a

quality of life my background is a

quality of life my background is a Macintosh division of Apple Computer and

Macintosh division of Apple Computer and

Macintosh division of Apple Computer and I can tell you with total certainty that

I can tell you with total certainty that

I can tell you with total certainty that we were not motivated by making money we

we were not motivated by making money we

we were not motivated by making money we were motivated by changing the world to

were motivated by changing the world to

were motivated by changing the world to make people more creative and more

make people more creative and more

make people more creative and more productive we were trying to increase

productive we were trying to increase

productive we were trying to increase the quality of life for the Macintosh

the quality of life for the Macintosh

the quality of life for the Macintosh user and that was a great motivation it

user and that was a great motivation it

user and that was a great motivation it kept us going through many many

kept us going through many many

kept us going through many many difficult periods we were waking up in

difficult periods we were waking up in

difficult periods we were waking up in the morning thinking how we could change

the morning thinking how we could change

the morning thinking how we could change people’s lives a second way to make

people’s lives a second way to make

people’s lives a second way to make meaning is to right or wrong you know

meaning is to right or wrong you know

meaning is to right or wrong you know that this fish is gonna die after

that this fish is gonna die after

that this fish is gonna die after jumping out but to write a raw or means

jumping out but to write a raw or means

jumping out but to write a raw or means that you find something that’s wrong in

that you find something that’s wrong in

that you find something that’s wrong in the world or you notice something that’s

the world or you notice something that’s

the world or you notice something that’s wrong around you want to fix that this

wrong around you want to fix that this

wrong around you want to fix that this might be particularly applicable to

might be particularly applicable to

might be particularly applicable to not-for-profits where you know there’s

not-for-profits where you know there’s

not-for-profits where you know there’s pollution or there’s crime or there’s

pollution or there’s crime or there’s

pollution or there’s crime or there’s abuse and they just their very core is

abuse and they just their very core is

abuse and they just their very core is to end that wrong and the third way to

to end that wrong and the third way to

to end that wrong and the third way to make meaning is to prevent the end of

make meaning is to prevent the end of

make meaning is to prevent the end of something good that you see something

something good that you see something

something good that you see something beautiful something wonderful and you

beautiful something wonderful and you

beautiful something wonderful and you just can’t stand the fact that it’s been

just can’t stand the fact that it’s been

just can’t stand the fact that it’s been eroded it’s being changed it’s being

eroded it’s being changed it’s being

eroded it’s being changed it’s being ruined so I ask you

ruined so I ask you

ruined so I ask you you start your company’s your

you start your company’s your

you start your company’s your not-for-profits your churches your

not-for-profits your churches your

not-for-profits your churches your schools whatever you’re starting please

schools whatever you’re starting please

schools whatever you’re starting please have one of those three motivations one

have one of those three motivations one

have one of those three motivations one or more of those motivations if you

or more of those motivations if you

or more of those motivations if you don’t have any of those motivations I

don’t have any of those motivations I

don’t have any of those motivations I suggest that you rethink what you’re

suggest that you rethink what you’re

suggest that you rethink what you’re doing so for those of you who’ve been on

doing so for those of you who’ve been on

doing so for those of you who’ve been on my channel for a while you know this is

my channel for a while you know this is

my channel for a while you know this is a message that’s core to me and I felt

a message that’s core to me and I felt

a message that’s core to me and I felt like I don’t want to tell the same story

like I don’t want to tell the same story

like I don’t want to tell the same story over and over and over and over again

over and over and over and over again

over and over and over and over again but I didn’t want to say one quick thing

but I didn’t want to say one quick thing

but I didn’t want to say one quick thing I was in the comments section today and

I was in the comments section today and

I was in the comments section today and a guy had left a comment on one of my

a guy had left a comment on one of my

a guy had left a comment on one of my videos talking about me mentioning how

videos talking about me mentioning how

videos talking about me mentioning how many subscribers I had in my channel and

many subscribers I had in my channel and

many subscribers I had in my channel and he said I should stop making videos just

he said I should stop making videos just

he said I should stop making videos just to get subscribers for the channel and

to get subscribers for the channel and

to get subscribers for the channel and if you know anything about my channel

if you know anything about my channel

if you know anything about my channel you know that I don’t do this just to

you know that I don’t do this just to

you know that I don’t do this just to get numbers there’s a lot of stuff that

get numbers there’s a lot of stuff that

get numbers there’s a lot of stuff that I could do a lot of cheap things I could

I could do a lot of cheap things I could

I could do a lot of cheap things I could do on my videos to just try to boost the

do on my videos to just try to boost the

do on my videos to just try to boost the subscriber count I want to feel proud

subscriber count I want to feel proud

subscriber count I want to feel proud about the work that I’m doing right

about the work that I’m doing right

about the work that I’m doing right everything that I make on this channel

everything that I make on this channel

everything that I make on this channel is a reflection of me what I’m

is a reflection of me what I’m

is a reflection of me what I’m interested in and if you guys with your

interested in and if you guys with your

interested in and if you guys with your requests and and I want to be able to

requests and and I want to be able to

requests and and I want to be able to look at the videos that I make and one

look at the videos that I make and one

look at the videos that I make and one be inspired myself and to give ideas and

be inspired myself and to give ideas and

be inspired myself and to give ideas and motivations and strategies to help other

motivations and strategies to help other

motivations and strategies to help other entrepreneurs make meaningful changes in

entrepreneurs make meaningful changes in

entrepreneurs make meaningful changes in their lives and I guess it bothered me

their lives and I guess it bothered me

their lives and I guess it bothered me because I think too many entrepreneurs

because I think too many entrepreneurs

because I think too many entrepreneurs are in it just for hitting numbers

are in it just for hitting numbers

are in it just for hitting numbers hitting revenue targets hitting

hitting revenue targets hitting

hitting revenue targets hitting subscriber numbers and do whatever it

subscriber numbers and do whatever it

subscriber numbers and do whatever it takes without building anything that’s

takes without building anything that’s

takes without building anything that’s meaningful and concrete it makes them

meaningful and concrete it makes them

meaningful and concrete it makes them feel good and it’s a hollow victory and

feel good and it’s a hollow victory and

feel good and it’s a hollow victory and you likely won’t even get there but I

you likely won’t even get there but I

you likely won’t even get there but I encourage you guys to do the things that

encourage you guys to do the things that

encourage you guys to do the things that make you come alive and the things that

make you come alive and the things that

make you come alive and the things that add meaning because it’s it’s so hard

add meaning because it’s it’s so hard

add meaning because it’s it’s so hard being an entrepreneur and for those of

being an entrepreneur and for those of

being an entrepreneur and for those of you who are already in it you know what

you who are already in it you know what

you who are already in it you know what I’m talking about it’s insanely

I’m talking about it’s insanely

I’m talking about it’s insanely difficult to be an entrepreneur and the

difficult to be an entrepreneur and the

difficult to be an entrepreneur and the only thing that gets you through to be

only thing that gets you through to be

only thing that gets you through to be put that disproportionate amount of time

put that disproportionate amount of time

put that disproportionate amount of time into what you’re creating to eventually

into what you’re creating to eventually

into what you’re creating to eventually see something do the thing that gets you

see something do the thing that gets you

see something do the thing that gets you through that is the love for what you’re

through that is the love for what you’re

through that is the love for what you’re doing is the meaning in the work right

doing is the meaning in the work right

doing is the meaning in the work right not just hopefully in the to hit this

not just hopefully in the to hit this

not just hopefully in the to hit this end goal because you’re going to quit

end goal because you’re going to quit

end goal because you’re going to quit because it’s too hard because you have

because it’s too hard because you have

because it’s too hard because you have to face so much crap to get to where you

to face so much crap to get to where you

to face so much crap to get to where you want to go the thing that gets you

want to go the thing that gets you

want to go the thing that gets you through is the meaning in the work and

through is the meaning in the work and

through is the meaning in the work and enjoying the process along so anybody

enjoying the process along so anybody

enjoying the process along so anybody who suggests that you’re in it just for

who suggests that you’re in it just for

who suggests that you’re in it just for the numbers at least for me

the numbers at least for me

the numbers at least for me you guys loyal audience no that’s not

you guys loyal audience no that’s not

you guys loyal audience no that’s not true and I really highly encourage you

true and I really highly encourage you

true and I really highly encourage you guys to find something meaningful in

guys to find something meaningful in

guys to find something meaningful in your work that makes you come alive so

your work that makes you come alive so

your work that makes you come alive so the question of the day today is what is

the question of the day today is what is

the question of the day today is what is the meaning in your work leaving the

the meaning in your work leaving the

the meaning in your work leaving the comments below I’m curious to find out

comments below I’m curious to find out

comments below I’m curious to find out I’m gonna join the discussion thank you

I’m gonna join the discussion thank you

I’m gonna join the discussion thank you so much for watching have an amazing day

so much for watching have an amazing day

so much for watching have an amazing day continue to believe and I’ll see you

continue to believe and I’ll see you

continue to believe and I’ll see you again tomorrow morning for another shot

again tomorrow morning for another shot

again tomorrow morning for another shot of interest

”

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