and we are live welcome everybody to another YouTube hangout super excited to
another YouTube hangout super excited to
another YouTube hangout super excited to be here with you this afternoon I’ve got
be here with you this afternoon I’ve got
be here with you this afternoon I’ve got a special guest
a special guest
a special guest Alex P Roos who is a LinkedIn marketing
Alex P Roos who is a LinkedIn marketing
Alex P Roos who is a LinkedIn marketing expert joining us from Australia so it’s
expert joining us from Australia so it’s
expert joining us from Australia so it’s just past 6:00 in the morning for him
just past 6:00 in the morning for him
just past 6:00 in the morning for him and we’re going to talk about strategies
and we’re going to talk about strategies
and we’re going to talk about strategies to help you grow your business through
to help you grow your business through
to help you grow your business through LinkedIn so Alex welcome aboard thanks
LinkedIn so Alex welcome aboard thanks
LinkedIn so Alex welcome aboard thanks for having me it’s a absolute pleasure
for having me it’s a absolute pleasure
for having me it’s a absolute pleasure and look any time we get the opportunity
and look any time we get the opportunity
and look any time we get the opportunity to really transform or share our message
to really transform or share our message
to really transform or share our message on how to leverage LinkedIn is an
on how to leverage LinkedIn is an
on how to leverage LinkedIn is an absolute privilege whether that’s in
absolute privilege whether that’s in
absolute privilege whether that’s in front of ten people one person a hundred
front of ten people one person a hundred
front of ten people one person a hundred people so thank you for having me
people so thank you for having me
people so thank you for having me for thousands thousands Alex Allison or
for thousands thousands Alex Allison or
for thousands thousands Alex Allison or thousands for people who don’t know
thousands for people who don’t know
thousands for people who don’t know about you maybe just a quick overview so
about you maybe just a quick overview so
about you maybe just a quick overview so that gives them some context yeah so
that gives them some context yeah so
that gives them some context yeah so essentially about four years ago I was
essentially about four years ago I was
essentially about four years ago I was at a point in my business journey where
at a point in my business journey where
at a point in my business journey where it failed in my first four businesses
it failed in my first four businesses
it failed in my first four businesses and managed to sell start grow and exit
and managed to sell start grow and exit
and managed to sell start grow and exit to businesses and I thought that’s a
to businesses and I thought that’s a
to businesses and I thought that’s a pretty good recipe to start as an
pretty good recipe to start as an
pretty good recipe to start as an advisory firm and when I did that I
advisory firm and when I did that I
advisory firm and when I did that I noticed that the whole landscape around
noticed that the whole landscape around
noticed that the whole landscape around sales and marketing and the importance
sales and marketing and the importance
sales and marketing and the importance of personal branding had really shifted
of personal branding had really shifted
of personal branding had really shifted and so all the traditional forms of
and so all the traditional forms of
and so all the traditional forms of advertising and marketing were somewhat
advertising and marketing were somewhat
advertising and marketing were somewhat outdated and so we looked into all the
outdated and so we looked into all the
outdated and so we looked into all the social media tools and I was in the
social media tools and I was in the
social media tools and I was in the process of actually hiring a PR company
process of actually hiring a PR company
process of actually hiring a PR company and I was driving home one night and I
and I was driving home one night and I
and I was driving home one night and I got an email from a friend of mine and
got an email from a friend of mine and
got an email from a friend of mine and the headline I probably shouldn’t have
the headline I probably shouldn’t have
the headline I probably shouldn’t have checked because I was going 80
checked because I was going 80
checked because I was going 80 kilometers an hour but I got it the
kilometers an hour but I got it the
kilometers an hour but I got it the headline said ninety four point two
headline said ninety four point two
headline said ninety four point two percent of journalists and editors are
percent of journalists and editors are
percent of journalists and editors are on LinkedIn and it was quite fitting
on LinkedIn and it was quite fitting
on LinkedIn and it was quite fitting because we’re in the process of actually
because we’re in the process of actually
because we’re in the process of actually hiring a PR company anyway started
hiring a PR company anyway started
hiring a PR company anyway started connecting with a few Germans here and
connecting with a few Germans here and
connecting with a few Germans here and then literally within the next few
then literally within the next few
then literally within the next few months we connected with over 330
months we connected with over 330
months we connected with over 330 journalists and we got featured in a lot
journalists and we got featured in a lot
journalists and we got featured in a lot of publications so that really started
of publications so that really started
of publications so that really started my journey on LinkedIn and from there we
my journey on LinkedIn and from there we
my journey on LinkedIn and from there we managed to get on board a lot of
managed to get on board a lot of
managed to get on board a lot of partnerships with the accountants we
partnerships with the accountants we
partnerships with the accountants we grew that into our business practice and
grew that into our business practice and
grew that into our business practice and throughout those accounting firms when
throughout those accounting firms when
throughout those accounting firms when we had those conversations we realized
we had those conversations we realized
we had those conversations we realized that a lot of businesses were coming to
that a lot of businesses were coming to
that a lot of businesses were coming to us and saying well if you know how to
us and saying well if you know how to
us and saying well if you know how to leverage it would love to learn that as
leverage it would love to learn that as
leverage it would love to learn that as well and
well and
well and then we set up link filter about three
then we set up link filter about three
then we set up link filter about three years ago and today we’ve now educated
years ago and today we’ve now educated
years ago and today we’ve now educated over fourteen thousand people in 55
over fourteen thousand people in 55
over fourteen thousand people in 55 industries in 30 countries in our unique
industries in 30 countries in our unique
industries in 30 countries in our unique three-step methodology so it’s been an
three-step methodology so it’s been an
three-step methodology so it’s been an interesting ride
interesting ride
interesting ride cool now lengthen is an interesting one
cool now lengthen is an interesting one
cool now lengthen is an interesting one for me I actually just got bought by
for me I actually just got bought by
for me I actually just got bought by Microsoft and see how that goes it’s
Microsoft and see how that goes it’s
Microsoft and see how that goes it’s super interesting uh when I first got
super interesting uh when I first got
super interesting uh when I first got into social LinkedIn was one of the ones
into social LinkedIn was one of the ones
into social LinkedIn was one of the ones that I was going hardcore on and then I
that I was going hardcore on and then I
that I was going hardcore on and then I just stopped because I wasn’t getting
just stopped because I wasn’t getting
just stopped because I wasn’t getting the value and I was getting it in other
the value and I was getting it in other
the value and I was getting it in other places and and that I was back in the
places and and that I was back in the
places and and that I was back in the day when LinkedIn you to tell you for
day when LinkedIn you to tell you for
day when LinkedIn you to tell you for your country
your country
your country how United and right like how many
how United and right like how many
how United and right like how many connections you had and I wanted to be
connections you had and I wanted to be
connections you had and I wanted to be like top and Canada knows working
like top and Canada knows working
like top and Canada knows working towards it and now just I and Chuck is
towards it and now just I and Chuck is
towards it and now just I and Chuck is like once you over is a 500 connections
like once you over is a 500 connections
like once you over is a 500 connections stop showing you how many can I get if
stop showing you how many can I get if
stop showing you how many can I get if you have um yeah so like you know as an
you have um yeah so like you know as an
you have um yeah so like you know as an entrepreneur where you spend your time
entrepreneur where you spend your time
entrepreneur where you spend your time super important you’re not repairing
super important you’re not repairing
super important you’re not repairing yourself obviously you’re getting value
yourself obviously you’re getting value
yourself obviously you’re getting value from it you’re doing something right
from it you’re doing something right
from it you’re doing something right that I was doing wrong so so maybe walk
that I was doing wrong so so maybe walk
that I was doing wrong so so maybe walk us through look what are the three steps
us through look what are the three steps
us through look what are the three steps that somebody has to go through to get
that somebody has to go through to get
that somebody has to go through to get success with LinkedIn yeah um so we
success with LinkedIn yeah um so we
success with LinkedIn yeah um so we break it down into planned connect
break it down into planned connect
break it down into planned connect profit so the first step in any
profit so the first step in any
profit so the first step in any marketing strategy in order for it to be
marketing strategy in order for it to be
marketing strategy in order for it to be fruitful has to be the foundational part
fruitful has to be the foundational part
fruitful has to be the foundational part so you got to build the right
so you got to build the right
so you got to build the right foundations and the way to do that is to
foundations and the way to do that is to
foundations and the way to do that is to sit down and and if you guys whether
sit down and and if you guys whether
sit down and and if you guys whether you’re watching this live or whether
you’re watching this live or whether
you’re watching this live or whether you’re watching recorded version I would
you’re watching recorded version I would
you’re watching recorded version I would definitely grab a pen and paper and
definitely grab a pen and paper and
definitely grab a pen and paper and write some of these questions out
write some of these questions out
write some of these questions out because I’d love for you to create a
because I’d love for you to create a
because I’d love for you to create a plan and start executing that on
plan and start executing that on
plan and start executing that on LinkedIn so first and foremost you need
LinkedIn so first and foremost you need
LinkedIn so first and foremost you need to understand your outcome for using
to understand your outcome for using
to understand your outcome for using LinkedIn what’s your outcome is it to
LinkedIn what’s your outcome is it to
LinkedIn what’s your outcome is it to generate thousand more leads is it to
generate thousand more leads is it to
generate thousand more leads is it to generate ten new clients is it to
generate ten new clients is it to
generate ten new clients is it to expanding to nationally whatever that
expanding to nationally whatever that
expanding to nationally whatever that might be then once you’ve got your
might be then once you’ve got your
might be then once you’ve got your outcome and it’s clear and measurable
outcome and it’s clear and measurable
outcome and it’s clear and measurable the next thing you want to do is ask
the next thing you want to do is ask
the next thing you want to do is ask yourself the question what are what are
yourself the question what are what are
yourself the question what are what are the six to 12-month marketing objectives
the six to 12-month marketing objectives
the six to 12-month marketing objectives that I have for my business overall not
that I have for my business overall not
that I have for my business overall not just LinkedIn but overall once you’ve
just LinkedIn but overall once you’ve
just LinkedIn but overall once you’ve got that then you need to ask yourself
got that then you need to ask yourself
got that then you need to ask yourself what are the who do I need to connect
what are the who do I need to connect
what are the who do I need to connect with in order to achieve those marketing
with in order to achieve those marketing
with in order to achieve those marketing objectives
objectives
objectives you know you’ve got to come up with your
you know you’ve got to come up with your
you know you’ve got to come up with your industry your your title you’ve got to
industry your your title you’ve got to
industry your your title you’ve got to think of also the location along with it
think of also the location along with it
think of also the location along with it you got to think how big is the company
you got to think how big is the company
you got to think how big is the company other companies that you want to connect
other companies that you want to connect
other companies that you want to connect with as well so that will essentially
with as well so that will essentially
with as well so that will essentially create your client avatar and the reason
create your client avatar and the reason
create your client avatar and the reason why that’s important is because in order
why that’s important is because in order
why that’s important is because in order to meet your marketing objectives you
to meet your marketing objectives you
to meet your marketing objectives you need to connect with the right people
need to connect with the right people
need to connect with the right people and I know a ton of people who have
and I know a ton of people who have
and I know a ton of people who have 15,000 people on their list but or in
15,000 people on their list but or in
15,000 people on their list but or in their connections and they’ve never done
their connections and they’ve never done
their connections and they’ve never done any business whatsoever which I think
any business whatsoever which I think
any business whatsoever which I think it’s quite ridiculous I’d rather have a
it’s quite ridiculous I’d rather have a
it’s quite ridiculous I’d rather have a network of 20 people and do more
network of 20 people and do more
network of 20 people and do more business so I think it’s that balancing
business so I think it’s that balancing
business so I think it’s that balancing the quality and quantity equation and
the quality and quantity equation and
the quality and quantity equation and then the last step in the plan stage is
then the last step in the plan stage is
then the last step in the plan stage is making sure you have a compelling
making sure you have a compelling
making sure you have a compelling LinkedIn profile and one of the biggest
LinkedIn profile and one of the biggest
LinkedIn profile and one of the biggest businesses I’ve learned is that you need
businesses I’ve learned is that you need
businesses I’ve learned is that you need to build your business based on the
to build your business based on the
to build your business based on the outside inside approach you go to your
outside inside approach you go to your
outside inside approach you go to your market you find out exactly what they’re
market you find out exactly what they’re
market you find out exactly what they’re looking for by building something to
looking for by building something to
looking for by building something to begin with and then evolving it over
begin with and then evolving it over
begin with and then evolving it over time so your LinkedIn profile is very
time so your LinkedIn profile is very
time so your LinkedIn profile is very similar so you need to ask yourself
similar so you need to ask yourself
similar so you need to ask yourself three very important questions what are
three very important questions what are
three very important questions what are the top three objections that I normally
the top three objections that I normally
the top three objections that I normally face every single time that I saw my
face every single time that I saw my
face every single time that I saw my product or service what are the three
product or service what are the three
product or service what are the three challenges I solve with my product or
challenges I solve with my product or
challenges I solve with my product or service and then how am i different in
service and then how am i different in
service and then how am i different in the marketplace and then once you’ve got
the marketplace and then once you’ve got
the marketplace and then once you’ve got the answers to that you go into all the
the answers to that you go into all the
the answers to that you go into all the various sections like your summary your
various sections like your summary your
various sections like your summary your like your skills and expertise like your
like your skills and expertise like your
like your skills and expertise like your work experiences your headline or
work experiences your headline or
work experiences your headline or recommendations on all those sections
recommendations on all those sections
recommendations on all those sections you re jig those particular sections
you re jig those particular sections
you re jig those particular sections with the answers because when someone
with the answers because when someone
with the answers because when someone can it goes on to your profile
can it goes on to your profile
can it goes on to your profile essentially they’re looking to solve
essentially they’re looking to solve
essentially they’re looking to solve those particular challenges they’re
those particular challenges they’re
those particular challenges they’re looking to solve those objections before
looking to solve those objections before
looking to solve those objections before they connect with you and that’s that’s
they connect with you and that’s that’s
they connect with you and that’s that’s the plan so it’s a first step so let’s
the plan so it’s a first step so let’s
the plan so it’s a first step so let’s get let’s get real like practitioner in
get let’s get real like practitioner in
get let’s get real like practitioner in light on this as an example so for me I
light on this as an example so for me I
light on this as an example so for me I have a book coming out in December I
have a book coming out in December I
have a book coming out in December I have time right now right I mean not in
have time right now right I mean not in
have time right now right I mean not in the same amount of time but I’ve time
the same amount of time but I’ve time
the same amount of time but I’ve time now to kind of lead up to that
now to kind of lead up to that
now to kind of lead up to that finding value I’m doing a lot of that on
finding value I’m doing a lot of that on
finding value I’m doing a lot of that on my youtube channel that strategy is
my youtube channel that strategy is
my youtube channel that strategy is pretty set you know I have a lot of
pretty set you know I have a lot of
pretty set you know I have a lot of people who are following me on LinkedIn
people who are following me on LinkedIn
people who are following me on LinkedIn I don’t really engage much I mean if
I don’t really engage much I mean if
I don’t really engage much I mean if people write me a message all right back
people write me a message all right back
people write me a message all right back kind of thing but I’m not involved in
kind of thing but I’m not involved in
kind of thing but I’m not involved in groups I’m not really doing things if I
groups I’m not really doing things if I
groups I’m not really doing things if I have a book coming out in December and
have a book coming out in December and
have a book coming out in December and it’s targeted towards entrepreneurs what
it’s targeted towards entrepreneurs what
it’s targeted towards entrepreneurs what do you recommend I do between now it’s
do you recommend I do between now it’s
do you recommend I do between now it’s like what this is June I guess it’s July
like what this is June I guess it’s July
like what this is June I guess it’s July for you or in different months are in
July we have until December what do you
July we have until December what do you recommend that I do for LinkedIn to be
recommend that I do for LinkedIn to be
recommend that I do for LinkedIn to be able to sell my book what’s a book about
able to sell my book what’s a book about
able to sell my book what’s a book about it’s helping entrepreneurs so it’s
it’s helping entrepreneurs so it’s
it’s helping entrepreneurs so it’s geared toward helping entrepreneurs okay
geared toward helping entrepreneurs okay
geared toward helping entrepreneurs okay so I’m happy to have a conversation with
so I’m happy to have a conversation with
so I’m happy to have a conversation with you and get you written up in some of
you and get you written up in some of
you and get you written up in some of the columns that I write for so that’s
the columns that I write for so that’s
the columns that I write for so that’s that’s the type of people you should be
that’s the type of people you should be
that’s the type of people you should be connecting with journalists columnist on
connecting with journalists columnist on
connecting with journalists columnist on so essentially what I did when I wanted
so essentially what I did when I wanted
so essentially what I did when I wanted to build and gain exposure for our link
to build and gain exposure for our link
to build and gain exposure for our link fluency I connected with people in Inc
fluency I connected with people in Inc
fluency I connected with people in Inc people in Forbes people an entrepreneur
people in Forbes people an entrepreneur
people in Forbes people an entrepreneur people in Wall Street Journal people in
people in Wall Street Journal people in
people in Wall Street Journal people in New York Times and all I did is
New York Times and all I did is
New York Times and all I did is implement this three-step methodology
implement this three-step methodology
implement this three-step methodology and started connecting with them and
and started connecting with them and
and started connecting with them and building relationships and adding value
building relationships and adding value
building relationships and adding value so that the first step I’ll be employing
so that the first step I’ll be employing
so that the first step I’ll be employing is essentially going out and connecting
is essentially going out and connecting
is essentially going out and connecting with journalists and editors and the
with journalists and editors and the
with journalists and editors and the biggest challenges that these
biggest challenges that these
biggest challenges that these journalists and editors face is that
journalists and editors face is that
journalists and editors face is that they don’t have access to key experts
they don’t have access to key experts
they don’t have access to key experts you you’re in a fortunate situation
you you’re in a fortunate situation
you you’re in a fortunate situation because you’ve spent a ton of time over
because you’ve spent a ton of time over
because you’ve spent a ton of time over the years building your influence of
the years building your influence of
the years building your influence of building your thority which is going to
building your thority which is going to
building your thority which is going to work in hand for you because they’re
work in hand for you because they’re
work in hand for you because they’re looking for experts and many people
looking for experts and many people
looking for experts and many people don’t have that expert status so and
don’t have that expert status so and
don’t have that expert status so and that’s why you would have an easier time
that’s why you would have an easier time
that’s why you would have an easier time to connect with journalists and editors
to connect with journalists and editors
to connect with journalists and editors but in saying that if you’re an
but in saying that if you’re an
but in saying that if you’re an entrepreneur listening to this and you
entrepreneur listening to this and you
entrepreneur listening to this and you don’t have the connections you don’t
don’t have the connections you don’t
don’t have the connections you don’t have the influence you’re probably where
have the influence you’re probably where
have the influence you’re probably where I were as five years ago and all I do is
I were as five years ago and all I do is
I were as five years ago and all I do is connect with the journalists became that
connect with the journalists became that
connect with the journalists became that thought leader became that person that
thought leader became that person that
thought leader became that person that always helped them out and I got to tell
always helped them out and I got to tell
always helped them out and I got to tell you there hasn’t been a time that I’ve
you there hasn’t been a time that I’ve
you there hasn’t been a time that I’ve got on the phone with a journalist
got on the phone with a journalist
got on the phone with a journalist within the next three to four months I
within the next three to four months I
within the next three to four months I haven’t been featured in a publication
haven’t been featured in a publication
haven’t been featured in a publication because you’re essentially just solving
because you’re essentially just solving
because you’re essentially just solving their challenges which is access to key
their challenges which is access to key
their challenges which is access to key experts and also the time pool and
experts and also the time pool and
experts and also the time pool and because they don’t have access to key
because they don’t have access to key
because they don’t have access to key experts they have to go looking around
experts they have to go looking around
experts they have to go looking around in their network if you can be that
in their network if you can be that
in their network if you can be that person then you’ll get a ton of media
person then you’ll get a ton of media
person then you’ll get a ton of media coverage that’s the first strategy
coverage that’s the first strategy
coverage that’s the first strategy second strategy is definitely going out
second strategy is definitely going out
second strategy is definitely going out and finding joint venture partnerships
and finding joint venture partnerships
and finding joint venture partnerships so with your book I would be connecting
so with your book I would be connecting
so with your book I would be connecting with other influences who have a big
with other influences who have a big
with other influences who have a big database of entrepreneurs and business
database of entrepreneurs and business
database of entrepreneurs and business owners and then asking them to promote
owners and then asking them to promote
owners and then asking them to promote you through that database whether that’s
you through that database whether that’s
you through that database whether that’s a joint webinar you do whether it’s an
a joint webinar you do whether it’s an
a joint webinar you do whether it’s an email out to the list and I’m sure
email out to the list and I’m sure
email out to the list and I’m sure you’ve done that in the past but um 49%
you’ve done that in the past but um 49%
you’ve done that in the past but um 49% of key decision-makers are on LinkedIn
of key decision-makers are on LinkedIn
of key decision-makers are on LinkedIn and they’ve now got over four hundred
and they’ve now got over four hundred
and they’ve now got over four hundred and thirty three million members I like
and thirty three million members I like
and thirty three million members I like every time I say that I’ll get excited
every time I say that I’ll get excited
every time I say that I’ll get excited because the sole purpose of what were in
because the sole purpose of what were in
because the sole purpose of what were in business is to get our message right get
business is to get our message right get
business is to get our message right get in front of key decision-makers and 49%
in front of key decision-makers and 49%
in front of key decision-makers and 49% of them run their so they’re the two
of them run their so they’re the two
of them run their so they’re the two strategies I will implement it’s
strategies I will implement it’s
strategies I will implement it’s interesting and what what is different
interesting and what what is different
interesting and what what is different than I had in mind going in was with the
than I had in mind going in was with the
than I had in mind going in was with the YouTube strategy it’s a one-to-many
YouTube strategy it’s a one-to-many
YouTube strategy it’s a one-to-many right like it thousands of people watch
right like it thousands of people watch
right like it thousands of people watch and so I could talk about the book and
and so I could talk about the book and
and so I could talk about the book and it’ll it’ll sell to the audience here
it’ll it’ll sell to the audience here
it’ll it’ll sell to the audience here where your protein is much more
where your protein is much more
where your protein is much more one-to-one identifying the influencers
one-to-one identifying the influencers
one-to-one identifying the influencers whether it’s an entrepreneur with a list
whether it’s an entrepreneur with a list
whether it’s an entrepreneur with a list or media or key partner find out one
or media or key partner find out one
or media or key partner find out one person making that one connection in
person making that one connection in
person making that one connection in then using that influence to make
then using that influence to make
then using that influence to make something happen
something happen
something happen for sure and look you know yourself your
for sure and look you know yourself your
for sure and look you know yourself your network is your net worth at then a day
network is your net worth at then a day
network is your net worth at then a day all these relationships that I’ve now
all these relationships that I’ve now
all these relationships that I’ve now built with journalists when I launched
built with journalists when I launched
built with journalists when I launched the next business because I’ve got all
the next business because I’ve got all
the next business because I’ve got all these relationships already built
these relationships already built
these relationships already built I can then utilize those relationships
I can then utilize those relationships
I can then utilize those relationships into my next business and that’s
into my next business and that’s
into my next business and that’s essentially what we did so we had all
essentially what we did so we had all
essentially what we did so we had all these journalists and editors that I had
these journalists and editors that I had
these journalists and editors that I had connected with and I had built these
connected with and I had built these
connected with and I had built these relationships with them but then when I
relationships with them but then when I
relationships with them but then when I launched length loans are literally
launched length loans are literally
launched length loans are literally within the first three weeks we got
within the first three weeks we got
within the first three weeks we got featuring in 17 media publication
featuring in 17 media publication
featuring in 17 media publication we never sent out a press release and
we never sent out a press release and
we never sent out a press release and this is coming from a guy who failed in
this is coming from a guy who failed in
this is coming from a guy who failed in high school my high score was 48 percent
high school my high score was 48 percent
high school my high score was 48 percent in English I ran home told my mum
in English I ran home told my mum
in English I ran home told my mum absolutely stoked she was not stoked she
absolutely stoked she was not stoked she
absolutely stoked she was not stoked she was a she she wasn’t impressed so if a
was a she she wasn’t impressed so if a
was a she she wasn’t impressed so if a high school dropout who failed in
high school dropout who failed in
high school dropout who failed in English can actually achieve this this
English can actually achieve this this
English can actually achieve this this type of media coverage and also the
type of media coverage and also the
type of media coverage and also the exposure that we’ve managed to generate
exposure that we’ve managed to generate
exposure that we’ve managed to generate in the leads through LinkedIn like
in the leads through LinkedIn like
in the leads through LinkedIn like anyone can really do it you just got to
anyone can really do it you just got to
anyone can really do it you just got to have a harder goal then want to add
have a harder goal then want to add
have a harder goal then want to add value to people’s lives love it so so
value to people’s lives love it so so
value to people’s lives love it so so okay so let’s take that the next step so
okay so let’s take that the next step so
okay so let’s take that the next step so I’m making a list I find an editor of
I’m making a list I find an editor of
I’m making a list I find an editor of ink magazine perfect this is a perfect
ink magazine perfect this is a perfect
ink magazine perfect this is a perfect contact that I want to get to know you
contact that I want to get to know you
contact that I want to get to know you know if I have a connection maybe I ask
know if I have a connection maybe I ask
know if I have a connection maybe I ask that person to introduce me if I don’t
that person to introduce me if I don’t
that person to introduce me if I don’t have a connection in what do you
have a connection in what do you
have a connection in what do you recommend am I using email how to
recommend am I using email how to
recommend am I using email how to introduce myself will you how do you get
introduce myself will you how do you get
introduce myself will you how do you get on somebody’s radar once you’ve found
on somebody’s radar once you’ve found
on somebody’s radar once you’ve found out who that person is yeah so this
out who that person is yeah so this
out who that person is yeah so this really takes us to the connect stage so
really takes us to the connect stage so
really takes us to the connect stage so now that you’ve kind of built the right
now that you’ve kind of built the right
now that you’ve kind of built the right foundations in the plans Asia connect
foundations in the plans Asia connect
foundations in the plans Asia connect stage is all about building a target at
stage is all about building a target at
stage is all about building a target at least to then build those relationships
least to then build those relationships
least to then build those relationships in a prophecy age which is the third
in a prophecy age which is the third
in a prophecy age which is the third step so if you like I’ll take you
step so if you like I’ll take you
step so if you like I’ll take you through the connect stage and I’ll share
through the connect stage and I’ll share
through the connect stage and I’ll share with you a very unique strategy that
with you a very unique strategy that
with you a very unique strategy that I’ve used in connecting with journalists
I’ve used in connecting with journalists
I’ve used in connecting with journalists because I think it will put all the
because I think it will put all the
because I think it will put all the pieces together so essentially the
pieces together so essentially the
pieces together so essentially the connect stage is where you you sit down
connect stage is where you you sit down
connect stage is where you you sit down you go through all your existing
you go through all your existing
you go through all your existing contacts and you LinkedIn has this very
contacts and you LinkedIn has this very
contacts and you LinkedIn has this very powerful CRM system where you can create
powerful CRM system where you can create
powerful CRM system where you can create tags and tag people into those folders
tags and tag people into those folders
tags and tag people into those folders so I would be the first step is going
so I would be the first step is going
so I would be the first step is going through all your existing contacts and
through all your existing contacts and
through all your existing contacts and tagging them into those folders you
tagging them into those folders you
tagging them into those folders you don’t want to send irrelevant and
don’t want to send irrelevant and
don’t want to send irrelevant and untargeted messages to people so and
untargeted messages to people so and
untargeted messages to people so and that’s the key to marketing obviously
that’s the key to marketing obviously
that’s the key to marketing obviously making sure that you get your message
making sure that you get your message
making sure that you get your message right and in front of right people now
right and in front of right people now
right and in front of right people now once you’ve created those tags you want
once you’ve created those tags you want
once you’ve created those tags you want to then create new lead folders so if
to then create new lead folders so if
to then create new lead folders so if you’re targeting journalists I would
you’re targeting journalists I would
you’re targeting journalists I would create a tag called
create a tag called
create a tag called under journalist Inc journalist Forbes
under journalist Inc journalist Forbes
under journalist Inc journalist Forbes journalist New York Times
journalist New York Times
journalist New York Times once you’ve done that I would then jump
once you’ve done that I would then jump
once you’ve done that I would then jump on to those particular publications look
on to those particular publications look
on to those particular publications look for journalists who have written around
for journalists who have written around
for journalists who have written around your particular expertise and then once
your particular expertise and then once
your particular expertise and then once you find a particular journalist let’s
you find a particular journalist let’s
you find a particular journalist let’s say it’s Alex bruised or John Smith
say it’s Alex bruised or John Smith
say it’s Alex bruised or John Smith whoever might be go search for them on
whoever might be go search for them on
whoever might be go search for them on LinkedIn and send them a personal
LinkedIn and send them a personal
LinkedIn and send them a personal invitation to connect with you and you
invitation to connect with you and you
invitation to connect with you and you could just say that something as simple
could just say that something as simple
could just say that something as simple as you know I saw your article five
as you know I saw your article five
as you know I saw your article five mistakes all young entrepreneurs make I
mistakes all young entrepreneurs make I
mistakes all young entrepreneurs make I thought it was thought-provoking would
thought it was thought-provoking would
thought it was thought-provoking would be great to connect now if you’ve got a
be great to connect now if you’ve got a
be great to connect now if you’ve got a very good compelling profile that’s why
very good compelling profile that’s why
very good compelling profile that’s why we say their actual connect stage is so
we say their actual connect stage is so
we say their actual connect stage is so important
important
important you would then have more than 50% of
you would then have more than 50% of
you would then have more than 50% of those journalists connecting with you
those journalists connecting with you
those journalists connecting with you when I first started it was less than 30
when I first started it was less than 30
when I first started it was less than 30 because I didn’t have a sort of profile
because I didn’t have a sort of profile
because I didn’t have a sort of profile that I have but still 30% is it’s pretty
that I have but still 30% is it’s pretty
that I have but still 30% is it’s pretty good and then as soon as they connect
good and then as soon as they connect
good and then as soon as they connect with you you put them into that folder
with you you put them into that folder
with you you put them into that folder that you created earlier
that you created earlier
that you created earlier then you create a list of at least a
then you create a list of at least a
then you create a list of at least a hundred so in in the journalist or the
hundred so in in the journalist or the
hundred so in in the journalist or the media space we recommend having a list
media space we recommend having a list
media space we recommend having a list of a hundred of them and then in the
of a hundred of them and then in the
of a hundred of them and then in the profit stage which we can kind of talk
profit stage which we can kind of talk
profit stage which we can kind of talk about next that’s where you start
about next that’s where you start
about next that’s where you start building a relationship with them
building a relationship with them
building a relationship with them through a series of four emails so
through a series of four emails so
through a series of four emails so that’s that’s the strategy that will
that’s that’s the strategy that will
that’s that’s the strategy that will implement cool so we got some questions
implement cool so we got some questions
implement cool so we got some questions coming in for those you guys watching
coming in for those you guys watching
coming in for those you guys watching live on the right side you can write in
live on the right side you can write in
live on the right side you can write in a question for me or Alex really alex is
a question for me or Alex really alex is
a question for me or Alex really alex is among grants for the link I’ll just ask
among grants for the link I’ll just ask
among grants for the link I’ll just ask the question the first one comes from
the question the first one comes from
the question the first one comes from des who’s writing in are linked in
des who’s writing in are linked in
des who’s writing in are linked in groups valuable flatout know in my
groups valuable flatout know in my
groups valuable flatout know in my opinion I’ve never
opinion I’ve never
opinion I’ve never ah yeah I’m a part of groups I don’t I
ah yeah I’m a part of groups I don’t I
ah yeah I’m a part of groups I don’t I don’t spend a lot of time in groups
don’t spend a lot of time in groups
don’t spend a lot of time in groups because I think groups have become a
because I think groups have become a
because I think groups have become a little bit spammy and people are just
little bit spammy and people are just
little bit spammy and people are just posting up articles and and stuff and
posting up articles and and stuff and
posting up articles and and stuff and it’s very time-consuming
it’s very time-consuming
it’s very time-consuming now the reason so what my whole strategy
now the reason so what my whole strategy
now the reason so what my whole strategy with groups is instead of joining their
with groups is instead of joining their
with groups is instead of joining their groups go find a group owner they’ve
groups go find a group owner they’ve
groups go find a group owner they’ve already got a list of all the MP
already got a list of all the MP
already got a list of all the MP people who are targeted within that
people who are targeted within that
people who are targeted within that group build a relationship with him and
group build a relationship with him and
group build a relationship with him and then get him to promote you and that you
then get him to promote you and that you
then get him to promote you and that you could do that through broadcast so I’ve
could do that through broadcast so I’ve
could do that through broadcast so I’ve held I did one webinar where we had over
held I did one webinar where we had over
held I did one webinar where we had over 3000 people register and that was that
3000 people register and that was that
3000 people register and that was that all came through a relationship that I
all came through a relationship that I
all came through a relationship that I built with the group owner and they sent
built with the group owner and they sent
built with the group owner and they sent out three emails to the to the members
out three emails to the to the members
out three emails to the to the members within their group and we got a lot of
within their group and we got a lot of
within their group and we got a lot of registrations come through that now the
registrations come through that now the
registrations come through that now the only time I would utilize groups is
only time I would utilize groups is
only time I would utilize groups is within your profile so I would list at
within your profile so I would list at
within your profile so I would list at least six to eight groups within your
least six to eight groups within your
least six to eight groups within your profile because what that does is shows
profile because what that does is shows
profile because what that does is shows that you’re you know staying up to date
that you’re you know staying up to date
that you’re you know staying up to date and you’re current with all the latest
and you’re current with all the latest
and you’re current with all the latest tips and strategies and insights within
tips and strategies and insights within
tips and strategies and insights within your industry so that’s the only time
your industry so that’s the only time
your industry so that’s the only time that I would recommend using groups
that I would recommend using groups
that I would recommend using groups that’s interesting there’s a lot of
that’s interesting there’s a lot of
that’s interesting there’s a lot of people see use groups and there’s a
people see use groups and there’s a
people see use groups and there’s a different approach you’re really like
different approach you’re really like
different approach you’re really like you’re a sniper you want like this
you’re a sniper you want like this
you’re a sniper you want like this particular person and that’s it if I get
particular person and that’s it if I get
particular person and that’s it if I get that person I’m good like this these are
that person I’m good like this these are
that person I’m good like this these are hundred people or whatever it is and not
hundred people or whatever it is and not
hundred people or whatever it is and not like they’ll take me to the masses I’m
like they’ll take me to the masses I’m
like they’ll take me to the masses I’m not trying to get the masses I want the
not trying to get the masses I want the
not trying to get the masses I want the people who are taking me there yeah yeah
people who are taking me there yeah yeah
people who are taking me there yeah yeah and I think the people the power that is
and I think the people the power that is
and I think the people the power that is you I’ve now built a relation now in
you I’ve now built a relation now in
you I’ve now built a relation now in that group he’s now got over a hundred
that group he’s now got over a hundred
that group he’s now got over a hundred and ten thousand people when we first
and ten thousand people when we first
and ten thousand people when we first started that relationship bill sixty
started that relationship bill sixty
started that relationship bill sixty thousand so you can go after one person
thousand so you can go after one person
thousand so you can go after one person and all the masses but you can go and
and all the masses but you can go and
and all the masses but you can go and find one person who has a list of the
find one person who has a list of the
find one person who has a list of the masses I I’d prefer to build long-term
masses I I’d prefer to build long-term
masses I I’d prefer to build long-term relationships with people and you can’t
relationships with people and you can’t
relationships with people and you can’t do that on a mass level one-on-one so
do that on a mass level one-on-one so
do that on a mass level one-on-one so best part best I guess
best part best I guess
best part best I guess strategy is to find joint venture
strategy is to find joint venture
strategy is to find joint venture partners and get them to promote to
partners and get them to promote to
partners and get them to promote to their lease cool next one coming in how
their lease cool next one coming in how
their lease cool next one coming in how can I get people to take me seriously as
can I get people to take me seriously as
can I get people to take me seriously as a young entrepreneur so is that just
a young entrepreneur so is that just
a young entrepreneur so is that just down to the profile or how do you come a
down to the profile or how do you come a
down to the profile or how do you come a young entrepreneur I don’t have a lot of
young entrepreneur I don’t have a lot of
young entrepreneur I don’t have a lot of credibility or experience yet how do I
credibility or experience yet how do I
credibility or experience yet how do I get people to take me seriously well I
get people to take me seriously well I
get people to take me seriously well I think if the first first sort of advice
think if the first first sort of advice
think if the first first sort of advice I would give you and this former one
I would give you and this former one
I would give you and this former one entrepreneur to another I think it’s
entrepreneur to another I think it’s
entrepreneur to another I think it’s it’s a change of mindset there first and
it’s a change of mindset there first and
it’s a change of mindset there first and foremost so I think for you to think
foremost so I think for you to think
foremost so I think for you to think that at some
that at some
that at some level you may not take yourself
level you may not take yourself
level you may not take yourself seriously or know your worth in in the
seriously or know your worth in in the
seriously or know your worth in in the world and looked I was there I like I
world and looked I was there I like I
world and looked I was there I like I said I was a high school dropout first
said I was a high school dropout first
said I was a high school dropout first of all businesses completely failed
of all businesses completely failed
of all businesses completely failed before I turn everything around and I
before I turn everything around and I
before I turn everything around and I think part of that process I realized my
think part of that process I realized my
think part of that process I realized my worth in this world and what I can
worth in this world and what I can
worth in this world and what I can provide to people and the products and
provide to people and the products and
provide to people and the products and services I built how much impact they
services I built how much impact they
services I built how much impact they can have in people’s lives and I think
can have in people’s lives and I think
can have in people’s lives and I think what I’ve realized is people don’t care
what I’ve realized is people don’t care
what I’ve realized is people don’t care about your age people don’t care about
about your age people don’t care about
about your age people don’t care about where you’re from all people care about
where you’re from all people care about
where you’re from all people care about is you getting them a result so if you
is you getting them a result so if you
is you getting them a result so if you can get them a result then that’s all
can get them a result then that’s all
can get them a result then that’s all that matters now you may not have the
that matters now you may not have the
that matters now you may not have the profile that you know some some some of
profile that you know some some some of
profile that you know some some some of the entrepreneurs who you know but at
the entrepreneurs who you know but at
the entrepreneurs who you know but at the end of the day you’ve got to start
the end of the day you’ve got to start
the end of the day you’ve got to start somewhere
somewhere
somewhere all entrepreneurs have started at a and
all entrepreneurs have started at a and
all entrepreneurs have started at a and they’ve now gone to 2d or air for within
they’ve now gone to 2d or air for within
they’ve now gone to 2d or air for within their journey of getting to that elusive
their journey of getting to that elusive
their journey of getting to that elusive Z which I don’t think we’ll ever get to
Z which I don’t think we’ll ever get to
Z which I don’t think we’ll ever get to because we’re always looking to expand
because we’re always looking to expand
because we’re always looking to expand our comfort zone so I think you know
our comfort zone so I think you know
our comfort zone so I think you know first of all it’s a change of mindset
first of all it’s a change of mindset
first of all it’s a change of mindset but second of all it’s going out there
but second of all it’s going out there
but second of all it’s going out there and maybe if you don’t have the
and maybe if you don’t have the
and maybe if you don’t have the credibility start connecting with
credibility start connecting with
credibility start connecting with influences build those relationships and
influences build those relationships and
influences build those relationships and like you just never know some of them
like you just never know some of them
like you just never know some of them will start our profiling you in some of
will start our profiling you in some of
will start our profiling you in some of their articles just because you built a
their articles just because you built a
their articles just because you built a relationship with them and if you know
relationship with them and if you know
relationship with them and if you know your industry well if you if you have
your industry well if you if you have
your industry well if you if you have been in your industry long enough you
been in your industry long enough you
been in your industry long enough you start getting featured in publications
start getting featured in publications
start getting featured in publications purely because of your advice not
purely because of your advice not
purely because of your advice not because of your profile as you start
because of your profile as you start
because of your profile as you start building a profile then you can target
building a profile then you can target
building a profile then you can target bigger publications so that’d be my
bigger publications so that’d be my
bigger publications so that’d be my advice then yeah I mean just an echo
advice then yeah I mean just an echo
advice then yeah I mean just an echo Alex’s point when I was 19 I had my
Alex’s point when I was 19 I had my
Alex’s point when I was 19 I had my first software company and I was afraid
first software company and I was afraid
first software company and I was afraid to sell because there were guys three
to sell because there were guys three
to sell because there were guys three times my age you had degrees that I
times my age you had degrees that I
times my age you had degrees that I didn’t have and I didn’t want to meet
didn’t have and I didn’t want to meet
didn’t have and I didn’t want to meet anybody it was all by email and then it
anybody it was all by email and then it
anybody it was all by email and then it only was when I realized hey they don’t
only was when I realized hey they don’t
only was when I realized hey they don’t care how old I am they just cared that I
care how old I am they just cared that I
care how old I am they just cared that I can give them value I can solve a
can give them value I can solve a
can give them value I can solve a problem for them it was just it was all
problem for them it was just it was all
problem for them it was just it was all up in here was just myself telling me
up in here was just myself telling me
up in here was just myself telling me that that I couldn’t do it when when I
that that I couldn’t do it when when I
that that I couldn’t do it when when I got over that I served to see major
got over that I served to see major
got over that I served to see major results exactly and can I just make
results exactly and can I just make
results exactly and can I just make another note on that you know
another note on that you know
another note on that you know and when when I launched a business
and when when I launched a business
and when when I launched a business advisory firm I had a daughter a sales
advisory firm I had a daughter a sales
advisory firm I had a daughter a sales company saw that launch advisory firm we
company saw that launch advisory firm we
company saw that launch advisory firm we and essentially we realize that when
and essentially we realize that when
and essentially we realize that when connecting with joint venture partners
connecting with joint venture partners
connecting with joint venture partners our accountants are probably a good fit
our accountants are probably a good fit
our accountants are probably a good fit for us because they’ve got so many small
for us because they’ve got so many small
for us because they’ve got so many small business owners on their list now I’m 26
business owners on their list now I’m 26
business owners on their list now I’m 26 at that time I look about 20 so I’m now
at that time I look about 20 so I’m now
at that time I look about 20 so I’m now going into accounting firms where the
going into accounting firms where the
going into accounting firms where the partners are like 45 plus so they look
partners are like 45 plus so they look
partners are like 45 plus so they look at me and they asking themselves which I
at me and they asking themselves which I
at me and they asking themselves which I know questions like what can this young
know questions like what can this young
know questions like what can this young kid teach us about business and that’s
kid teach us about business and that’s
kid teach us about business and that’s when I came to the realization that even
when I came to the realization that even
when I came to the realization that even though I’m 26
though I’m 26
though I’m 26 I’ve managed to sell to businesses when
I’ve managed to sell to businesses when
I’ve managed to sell to businesses when these accountants who are 45 plus habits
these accountants who are 45 plus habits
these accountants who are 45 plus habits and I’ve got rare knowledge that they
and I’ve got rare knowledge that they
and I’ve got rare knowledge that they need and I started focusing on that and
need and I started focusing on that and
need and I started focusing on that and as you buy it as a result of focusing on
as you buy it as a result of focusing on
as you buy it as a result of focusing on that I was able to get cut through and I
that I was able to get cut through and I
that I was able to get cut through and I just basically said to the accountants I
just basically said to the accountants I
just basically said to the accountants I said what’s your number one challenger
said what’s your number one challenger
said what’s your number one challenger said sounds of marketing getting more
said sounds of marketing getting more
said sounds of marketing getting more clients I said fantastic I’ll come and
clients I said fantastic I’ll come and
clients I said fantastic I’ll come and do a one-hour session absolutely free
do a one-hour session absolutely free
do a one-hour session absolutely free for you if you love it
for you if you love it
for you if you love it we’ll partner if you don’t I’ll walk
we’ll partner if you don’t I’ll walk
we’ll partner if you don’t I’ll walk away we won’t charge you absolutely
away we won’t charge you absolutely
away we won’t charge you absolutely complimentary we didn’t the onus was on
complimentary we didn’t the onus was on
complimentary we didn’t the onus was on me to deliver and we did then that’s how
me to deliver and we did then that’s how
me to deliver and we did then that’s how we grew the advisory firm so yeah yeah I
we grew the advisory firm so yeah yeah I
we grew the advisory firm so yeah yeah I think more and more people in their 40s
think more and more people in their 40s
think more and more people in their 40s 50s 60s realize that they don’t have the
50s 60s realize that they don’t have the
50s 60s realize that they don’t have the knowledge they don’t have a lot of the
knowledge they don’t have a lot of the
knowledge they don’t have a lot of the knowledge they have some of the
knowledge they have some of the
knowledge they have some of the experience of how in in Edwards but
experience of how in in Edwards but
experience of how in in Edwards but marketing has changed right websites
marketing has changed right websites
marketing has changed right websites YouTube snapchat they realize is
YouTube snapchat they realize is
YouTube snapchat they realize is important and and they’re looking to
important and and they’re looking to
important and and they’re looking to young people now for advice more than
young people now for advice more than
young people now for advice more than ever than in the past so yeah I love it
ever than in the past so yeah I love it
ever than in the past so yeah I love it next question do you need to produce
next question do you need to produce
next question do you need to produce regular posts yeah it’s good question I
regular posts yeah it’s good question I
regular posts yeah it’s good question I put up a post a week I don’t I don’t
put up a post a week I don’t I don’t
put up a post a week I don’t I don’t spend a lot of time putting up posts I
spend a lot of time putting up posts I
spend a lot of time putting up posts I think it’s good in terms of because when
think it’s good in terms of because when
think it’s good in terms of because when you write a post what happens is all the
you write a post what happens is all the
you write a post what happens is all the people who are in your network get a
people who are in your network get a
people who are in your network get a notification which at the top right hand
notification which at the top right hand
notification which at the top right hand side of their account to say that you’ve
side of their account to say that you’ve
side of their account to say that you’ve written a post and OH
written a post and OH
written a post and OH your headline is visible so I think in
your headline is visible so I think in
your headline is visible so I think in terms of you know keeping top of mine I
terms of you know keeping top of mine I
terms of you know keeping top of mine I would write post but I would do it once
would write post but I would do it once
would write post but I would do it once a week I think a lot of young
a week I think a lot of young
a week I think a lot of young entrepreneurs and I see a lot of more
entrepreneurs and I see a lot of more
entrepreneurs and I see a lot of more mature entrepreneurs now just hiding
mature entrepreneurs now just hiding
mature entrepreneurs now just hiding behind content I think just get your
behind content I think just get your
behind content I think just get your goal is to get out there and sell now
goal is to get out there and sell now
goal is to get out there and sell now whenever you launch any business I think
whenever you launch any business I think
whenever you launch any business I think 80% of it is purely sales and marketing
80% of it is purely sales and marketing
80% of it is purely sales and marketing 20% content so depending on your stage
20% content so depending on your stage
20% content so depending on your stage in your business and your role within
in your business and your role within
in your business and your role within that business that really
tells you what what sort of percentage
tells you what what sort of percentage you should be spending but as a rule of
you should be spending but as a rule of
you should be spending but as a rule of thumb I do one post a week on LinkedIn
thumb I do one post a week on LinkedIn
thumb I do one post a week on LinkedIn cool and I guess that looks fun is it I
cool and I guess that looks fun is it I
cool and I guess that looks fun is it I mean I’m not the expert so when somebody
mean I’m not the expert so when somebody
mean I’m not the expert so when somebody looks on your profile you talked about
looks on your profile you talked about
looks on your profile you talked about having an important profile – that has
having an important profile – that has
having an important profile – that has credibility your post show up on your
credibility your post show up on your
credibility your post show up on your profile as well correct yeah so just
profile as well correct yeah so just
profile as well correct yeah so just underneath your contact details all your
underneath your contact details all your
underneath your contact details all your various blogs that you’ve written will
various blogs that you’ve written will
various blogs that you’ve written will actually show up right before your
actually show up right before your
actually show up right before your summary so and that’s really important
summary so and that’s really important
summary so and that’s really important to ensure that the posts that you put up
to ensure that the posts that you put up
to ensure that the posts that you put up are relevant to your profile because
are relevant to your profile because
are relevant to your profile because I’ve seen a lot of profiles whether the
I’ve seen a lot of profiles whether the
I’ve seen a lot of profiles whether the right there in the marketing space where
right there in the marketing space where
right there in the marketing space where they’re writing about branding and then
they’re writing about branding and then
they’re writing about branding and then the writing about recruitment and then
the writing about recruitment and then
the writing about recruitment and then you get to their page and you think okay
you get to their page and you think okay
you get to their page and you think okay well is this guy an expert in
well is this guy an expert in
well is this guy an expert in recruitment or is he an expert in
recruitment or is he an expert in
recruitment or is he an expert in marketing so make sure that whatever
marketing so make sure that whatever
marketing so make sure that whatever posts you write are based around your
posts you write are based around your
posts you write are based around your particular message cool if I was trying
particular message cool if I was trying
particular message cool if I was trying to target a a specific segment specific
to target a a specific segment specific
to target a a specific segment specific you know I’m taking my Alex sniper rifle
you know I’m taking my Alex sniper rifle
you know I’m taking my Alex sniper rifle out uh you know maybe so maybe like as
out uh you know maybe so maybe like as
out uh you know maybe so maybe like as an entrepreneur for me I might put the
an entrepreneur for me I might put the
an entrepreneur for me I might put the cover different areas but maybe now I’m
cover different areas but maybe now I’m
cover different areas but maybe now I’m talking about business growth and I’m
talking about business growth and I’m
talking about business growth and I’m targeting you know business growth kind
targeting you know business growth kind
targeting you know business growth kind of reporters as part of my strategy to
of reporters as part of my strategy to
of reporters as part of my strategy to now create some content before I go and
now create some content before I go and
now create some content before I go and reach them so that when they come hit my
reach them so that when they come hit my
reach them so that when they come hit my profile they’re going to see that
profile they’re going to see that
profile they’re going to see that content yeah so what I would do next
content yeah so what I would do next
content yeah so what I would do next scenario and this is also the case if
scenario and this is also the case if
scenario and this is also the case if you own multiple businesses it’s it
you own multiple businesses it’s it
you own multiple businesses it’s it becomes a little bit more tricky in
becomes a little bit more tricky in
becomes a little bit more tricky in terms of how you write your profile so
terms of how you write your profile so
terms of how you write your profile so in your summary I would
in your summary I would
in your summary I would right if you own multiple businesses or
right if you own multiple businesses or
right if you own multiple businesses or going after multiple different target
going after multiple different target
going after multiple different target markets I’ll rewrite your summary in a
markets I’ll rewrite your summary in a
markets I’ll rewrite your summary in a way where it basically emphasizes on
way where it basically emphasizes on
way where it basically emphasizes on that so I would if you’re a serial
that so I would if you’re a serial
that so I would if you’re a serial entrepreneur your own model businesses I
entrepreneur your own model businesses I
entrepreneur your own model businesses I would write something like you know Alex
would write something like you know Alex
would write something like you know Alex Bruce is the founder of Lincoln sir and
Bruce is the founder of Lincoln sir and
Bruce is the founder of Lincoln sir and he also is passionate about x and y and
he also is passionate about x and y and
he also is passionate about x and y and those that x and y is those two
those that x and y is those two
those that x and y is those two additional businesses that you operate
additional businesses that you operate
additional businesses that you operate so when people get to your profile they
so when people get to your profile they
so when people get to your profile they go okay Evan owns three businesses and
go okay Evan owns three businesses and
go okay Evan owns three businesses and this is why he’s passionate about those
this is why he’s passionate about those
this is why he’s passionate about those three businesses if you don’t explain it
three businesses if you don’t explain it
three businesses if you don’t explain it all of a sudden when they get to your
all of a sudden when they get to your
all of a sudden when they get to your profile you may look a bit scattered
profile you may look a bit scattered
profile you may look a bit scattered like is everyone focusing on recruitment
like is everyone focusing on recruitment
like is everyone focusing on recruitment is he you know is your Tugg is he all
is he you know is your Tugg is he all
is he you know is your Tugg is he all about his book at the moment or maybe
about his book at the moment or maybe
about his book at the moment or maybe he’s all about his youtube channel like
he’s all about his youtube channel like
he’s all about his youtube channel like unless you properly explain it in your
unless you properly explain it in your
unless you properly explain it in your summary in a story format people just
summary in a story format people just
summary in a story format people just won’t resonate with it and then they’ll
won’t resonate with it and then they’ll
won’t resonate with it and then they’ll think you’re you’re scattered and the
think you’re you’re scattered and the
think you’re you’re scattered and the likelihood of them connecting with use a
likelihood of them connecting with use a
likelihood of them connecting with use a lot less hopefully that explained it
lot less hopefully that explained it
lot less hopefully that explained it yeah no it’s good yeah wheels are
yeah no it’s good yeah wheels are
yeah no it’s good yeah wheels are already bumping up against the clock
already bumping up against the clock
already bumping up against the clock it’s crazy how quick time goes the last
it’s crazy how quick time goes the last
it’s crazy how quick time goes the last question let’s shop writing in should I
question let’s shop writing in should I
question let’s shop writing in should I stay connected to big entrepreneurs that
stay connected to big entrepreneurs that
stay connected to big entrepreneurs that are not in my industry I think it I you
are not in my industry I think it I you
are not in my industry I think it I you never want to remove a connection unless
never want to remove a connection unless
never want to remove a connection unless they can continuously spam you or do
they can continuously spam you or do
they can continuously spam you or do something that you don’t want to be
something that you don’t want to be
something that you don’t want to be connected with them ever again
connected with them ever again
connected with them ever again the reason why I say you should stay
the reason why I say you should stay
the reason why I say you should stay connected with them because those big
connected with them because those big
connected with them because those big influences probably have a mass reach
influences probably have a mass reach
influences probably have a mass reach and a lot of connections in their
and a lot of connections in their
and a lot of connections in their particular network now the more
particular network now the more
particular network now the more connections you have the more you’re
connections you have the more you’re
connections you have the more you’re able to search for entrepreneurs so
able to search for entrepreneurs so
able to search for entrepreneurs so right now I’ve got last time I checked I
right now I’ve got last time I checked I
right now I’ve got last time I checked I think was like thirteen thousand four
think was like thirteen thousand four
think was like thirteen thousand four hundred connections that gives me a
hundred connections that gives me a
hundred connections that gives me a reach of twenty three million people so
reach of twenty three million people so
reach of twenty three million people so the more and more connections I have the
the more and more connections I have the
the more and more connections I have the more reach I have in terms of finding
more reach I have in terms of finding
more reach I have in terms of finding and connecting with people in my second
and connecting with people in my second
and connecting with people in my second degree connections now the less and less
degree connections now the less and less
degree connections now the less and less connections you have obviously more and
connections you have obviously more and
connections you have obviously more and more people will be in the third degree
more people will be in the third degree
more people will be in the third degree a connection level and therefore
a connection level and therefore
a connection level and therefore you’ll need to email them so I recommend
you’ll need to email them so I recommend
you’ll need to email them so I recommend having more and more connections now I
having more and more connections now I
having more and more connections now I wouldn’t recommend going out there just
wouldn’t recommend going out there just
wouldn’t recommend going out there just connecting with everyone for the sake of
connecting with everyone for the sake of
connecting with everyone for the sake of boosting that up you want to make sure
boosting that up you want to make sure
boosting that up you want to make sure it’s targeted by the people that you’ve
it’s targeted by the people that you’ve
it’s targeted by the people that you’ve really connected with I do recommend
really connected with I do recommend
really connected with I do recommend staying connected with them but maybe
staying connected with them but maybe
staying connected with them but maybe create a different folder and that
create a different folder and that
create a different folder and that father could be you know do not contact
father could be you know do not contact
father could be you know do not contact or influencers so that way you don’t
or influencers so that way you don’t
or influencers so that way you don’t send them emails that are that are not
send them emails that are that are not
send them emails that are that are not relevant do you say yes to anybody who
relevant do you say yes to anybody who
relevant do you say yes to anybody who wants to be your connection I do I do
wants to be your connection I do I do
wants to be your connection I do I do I’ve I’ve started to filter a little bit
I’ve I’ve started to filter a little bit
I’ve I’ve started to filter a little bit because I’m getting and this is no
because I’m getting and this is no
because I’m getting and this is no disrespect to Saudi Arabia because I’ve
disrespect to Saudi Arabia because I’ve
disrespect to Saudi Arabia because I’ve got a lot of friends there but I get a
got a lot of friends there but I get a
got a lot of friends there but I get a lot of people who I like from thanks the
lot of people who I like from thanks the
lot of people who I like from thanks the head of banking Saudi Arabia you got to
head of banking Saudi Arabia you got to
head of banking Saudi Arabia you got to kind of really ask yourself with the
kind of really ask yourself with the
kind of really ask yourself with the head of the Saudi Arabian bank connect
head of the Saudi Arabian bank connect
head of the Saudi Arabian bank connect with you and the likelihood is no and
with you and the likelihood is no and
with you and the likelihood is no and the ones that I had connected with
the ones that I had connected with
the ones that I had connected with around those type of messaging um
around those type of messaging um
around those type of messaging um they’ve sent me spam like emails such as
they’ve sent me spam like emails such as
they’ve sent me spam like emails such as you know we’ve got a account with four
you know we’ve got a account with four
you know we’ve got a account with four hundred eighty million dollars and would
hundred eighty million dollars and would
hundred eighty million dollars and would love for you to um give us your bank
love for you to um give us your bank
love for you to um give us your bank detail so we can transfer it so you get
detail so we can transfer it so you get
detail so we can transfer it so you get those every now and then but I would
those every now and then but I would
those every now and then but I would connect with anyone who sends me a
connect with anyone who sends me a
connect with anyone who sends me a connection invite and you can remove a
connection invite and you can remove a
connection invite and you can remove a connection so if you start it to get one
connection so if you start it to get one
connection so if you start it to get one or two of those people sending you
or two of those people sending you
or two of those people sending you something like that you can just remove
something like that you can just remove
something like that you can just remove them as a connection but connect with
them as a connection but connect with
them as a connection but connect with everyone and put them into like a do not
everyone and put them into like a do not
everyone and put them into like a do not contact list so that way you don’t send
contact list so that way you don’t send
contact list so that way you don’t send them irrelevant messages all right
them irrelevant messages all right
them irrelevant messages all right awesome Alex appreciate the time for
awesome Alex appreciate the time for
awesome Alex appreciate the time for people watching they want to learn more
people watching they want to learn more
people watching they want to learn more about you where are they going I just go
about you where are they going I just go
about you where are they going I just go to wwl influencer comm and that’s Li NK
to wwl influencer comm and that’s Li NK
to wwl influencer comm and that’s Li NK cell ue NCE are calm and guys look at
cell ue NCE are calm and guys look at
cell ue NCE are calm and guys look at anytime we share our message that the
anytime we share our message that the
anytime we share our message that the number one thing we want you to take
number one thing we want you to take
number one thing we want you to take away is that just implement and execute
away is that just implement and execute
away is that just implement and execute 99% of entrepreneurs that I come across
99% of entrepreneurs that I come across
99% of entrepreneurs that I come across now all about you know feeling good
now all about you know feeling good
now all about you know feeling good about being an entrepreneur I think you
about being an entrepreneur I think you
about being an entrepreneur I think you want to be in an exit
want to be in an exit
want to be in an exit and I love for you to execute the
and I love for you to execute the
and I love for you to execute the content you’ve learned today make sure
content you’ve learned today make sure
content you’ve learned today make sure it doesn’t get washed away on paper and
it doesn’t get washed away on paper and
it doesn’t get washed away on paper and keep me posted with your results I love
keep me posted with your results I love
keep me posted with your results I love it Alex Hanks at the time thank you guys
it Alex Hanks at the time thank you guys
it Alex Hanks at the time thank you guys so much for watching
so much for watching
so much for watching continue to believe and we’ll see you
continue to believe and we’ll see you
continue to believe and we’ll see you soon
soon
soon also thanks Evan
”
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