hello everyone and welcome to another google plus hangouts I am Evan
google plus hangouts I am Evan
google plus hangouts I am Evan Carmichael I believe in entrepreneurs
Carmichael I believe in entrepreneurs
Carmichael I believe in entrepreneurs and I’m super excited to have a good
and I’m super excited to have a good
and I’m super excited to have a good friend of mine Ron Canadian with me I’ve
friend of mine Ron Canadian with me I’ve
friend of mine Ron Canadian with me I’ve known wrong for a number of years how
known wrong for a number of years how
known wrong for a number of years how did we first meet Ron oh oh that’s a
did we first meet Ron oh oh that’s a
did we first meet Ron oh oh that’s a good question i think you were doing uh
good question i think you were doing uh
good question i think you were doing uh your mastermind groups once upon a time
your mastermind groups once upon a time
your mastermind groups once upon a time that might have been probably five or
that might have been probably five or
that might have been probably five or six years ago and I had a someone who
six years ago and I had a someone who
six years ago and I had a someone who was attending those groups with you
was attending those groups with you
was attending those groups with you regular leave that I knew and he invited
regular leave that I knew and he invited
regular leave that I knew and he invited me to come out um so that’s probably the
me to come out um so that’s probably the
me to come out um so that’s probably the first time that we met um at least five
first time that we met um at least five
first time that we met um at least five or six years ago okay go and and so ron
or six years ago okay go and and so ron
or six years ago okay go and and so ron i met through his first company which
i met through his first company which
i met through his first company which was helping form partnerships between
was helping form partnerships between
was helping form partnerships between brands and he helped get me some big
brands and he helped get me some big
brands and he helped get me some big deals and get me on my path to closing
deals and get me on my path to closing
deals and get me on my path to closing some brand deals and now he’s doing a
some brand deals and now he’s doing a
some brand deals and now he’s doing a lot of work on linkedin and i know a lot
lot of work on linkedin and i know a lot
lot of work on linkedin and i know a lot of you are using social media and are
of you are using social media and are
of you are using social media and are trying to figure out how do i get
trying to figure out how do i get
trying to figure out how do i get results from social media and and where
results from social media and and where
results from social media and and where should i resend my time and is linkedin
should i resend my time and is linkedin
should i resend my time and is linkedin worth it for me and so i thought i got
worth it for me and so i thought i got
worth it for me and so i thought i got to bring on the expert and we got mr.
to bring on the expert and we got mr.
to bring on the expert and we got mr. Rankin iski here who is the man who
Rankin iski here who is the man who
Rankin iski here who is the man who started this business to help other
started this business to help other
started this business to help other entrepreneurs do that so wrong why don’t
entrepreneurs do that so wrong why don’t
entrepreneurs do that so wrong why don’t just give a quick background quick intro
just give a quick background quick intro
just give a quick background quick intro to what you’re doing with LinkedIn
to what you’re doing with LinkedIn
to what you’re doing with LinkedIn marketing and how entrepreneurs can
marketing and how entrepreneurs can
marketing and how entrepreneurs can benefit yeah so um thank you for that
benefit yeah so um thank you for that
benefit yeah so um thank you for that I’m going to jump right it up yeah
I’m going to jump right it up yeah
I’m going to jump right it up yeah linkedin marketing is something that we
linkedin marketing is something that we
linkedin marketing is something that we do at my new agency which is black
do at my new agency which is black
do at my new agency which is black marketing which is not just a few months
marketing which is not just a few months
marketing which is not just a few months old the black marketing has actually
old the black marketing has actually
old the black marketing has actually been around for over a year and a half
been around for over a year and a half
been around for over a year and a half in Singapore we’re a global CEO is and
in Singapore we’re a global CEO is and
in Singapore we’re a global CEO is and I’m managing the North American
I’m managing the North American
I’m managing the North American operation and sort of heading that up
operation and sort of heading that up
operation and sort of heading that up and overseeing that but what we really
and overseeing that but what we really
and overseeing that but what we really do is enable linkedin for appliances you
do is enable linkedin for appliances you
do is enable linkedin for appliances you are alluding to oven um you know we we
are alluding to oven um you know we we
are alluding to oven um you know we we do this in a way where we help them
do this in a way where we help them
do this in a way where we help them build business on linkedin linkedin is
build business on linkedin linkedin is
build business on linkedin linkedin is still a bit of a head-scratcher for a
still a bit of a head-scratcher for a
still a bit of a head-scratcher for a lot of people i think you know they go
lot of people i think you know they go
lot of people i think you know they go on they open an account they get a
on they open an account they get a
on they open an account they get a profile maybe they connect with some
profile maybe they connect with some
profile maybe they connect with some friends some
friends some
friends some former colleagues and customers that
former colleagues and customers that
former colleagues and customers that they might have had in the past whatever
they might have had in the past whatever
they might have had in the past whatever it may be you know write a little blurb
it may be you know write a little blurb
it may be you know write a little blurb about themselves where they went to
about themselves where they went to
about themselves where they went to school what you know what business
school what you know what business
school what you know what business they’re in or what job they’re doing and
they’re in or what job they’re doing and
they’re in or what job they’re doing and you know connect with others i mean
you know connect with others i mean
you know connect with others i mean there’s obviously there’s over 340
there’s obviously there’s over 340
there’s obviously there’s over 340 million people on LinkedIn across the
million people on LinkedIn across the
million people on LinkedIn across the world so great b2b sort of platform to
world so great b2b sort of platform to
world so great b2b sort of platform to connect with other like-minded business
connect with other like-minded business
connect with other like-minded business people but a lot of people you know
people but a lot of people you know
people but a lot of people you know don’t don’t spend the time to really
don’t don’t spend the time to really
don’t don’t spend the time to really optimize the opportunity for themselves
optimize the opportunity for themselves
optimize the opportunity for themselves and kind of do the most that they can do
and kind of do the most that they can do
and kind of do the most that they can do with LinkedIn so LinkedIn really
with LinkedIn so LinkedIn really
with LinkedIn so LinkedIn really essentially is a place where you can
essentially is a place where you can
essentially is a place where you can connect with potential business partners
connect with potential business partners
connect with potential business partners leads clients and build business and
leads clients and build business and
leads clients and build business and that’s where we saw the opportunity to
that’s where we saw the opportunity to
that’s where we saw the opportunity to help small midsize entrepreneurs with
help small midsize entrepreneurs with
help small midsize entrepreneurs with that task um you know this Evan and I’m
that task um you know this Evan and I’m
that task um you know this Evan and I’m sure a lot of your followers do um you
sure a lot of your followers do um you
sure a lot of your followers do um you know business people are very busy so um
know business people are very busy so um
know business people are very busy so um they’re running their businesses you
they’re running their businesses you
they’re running their businesses you know they’re usually small midsize
know they’re usually small midsize
know they’re usually small midsize business owners our companies of like
business owners our companies of like
business owners our companies of like sometimes less than five people
sometimes less than five people
sometimes less than five people sometimes you know the owner is the is
sometimes you know the owner is the is
sometimes you know the owner is the is doing every single task and the company
doing every single task and the company
doing every single task and the company just to keep the company running every
just to keep the company running every
just to keep the company running every day and they don’t have an hour to a day
day and they don’t have an hour to a day
day and they don’t have an hour to a day to spend on linkedin they don’t have the
to spend on linkedin they don’t have the
to spend on linkedin they don’t have the time to tweak their profile to write
time to tweak their profile to write
time to tweak their profile to write blogs to be come thought leaders in
blogs to be come thought leaders in
blogs to be come thought leaders in their space to connect with others to
their space to connect with others to
their space to connect with others to use it to generate leads and that takes
use it to generate leads and that takes
use it to generate leads and that takes time so we basically facilitate and
time so we basically facilitate and
time so we basically facilitate and enable that for them by working with
enable that for them by working with
enable that for them by working with them working with their chance getting
them working with their chance getting
them working with their chance getting them up to speed score carding of
them up to speed score carding of
them up to speed score carding of profiles looking at their company pages
profiles looking at their company pages
profiles looking at their company pages tweaking them to make them robust and
tweaking them to make them robust and
tweaking them to make them robust and then essentially going out there and
then essentially going out there and
then essentially going out there and establishing connections and using tools
establishing connections and using tools
establishing connections and using tools like sales navigator on linkedin to work
like sales navigator on linkedin to work
like sales navigator on linkedin to work with second and third level connections
with second and third level connections
with second and third level connections of a target profile that they might have
of a target profile that they might have
of a target profile that they might have to generate those leads and get them
to generate those leads and get them
to generate those leads and get them engaged with their business so is
engaged with their business so is
engaged with their business so is LinkedIn for everyone and if not who is
LinkedIn for everyone and if not who is
LinkedIn for everyone and if not who is it for who can get some good results as
it for who can get some good results as
it for who can get some good results as an entrepreneur um I know I don’t think
an entrepreneur um I know I don’t think
an entrepreneur um I know I don’t think it’s for everyone because linkedin is
it’s for everyone because linkedin is
it’s for everyone because linkedin is primarily a b2b platform um so if you’re
primarily a b2b platform um so if you’re
primarily a b2b platform um so if you’re selling you know to mask
selling you know to mask
selling you know to mask tumors uh you know you might find that
tumors uh you know you might find that
tumors uh you know you might find that something like Facebook or doing Google
something like Facebook or doing Google
something like Facebook or doing Google Adwords or other sort of digital
Adwords or other sort of digital
Adwords or other sort of digital marketing strategies and using other
marketing strategies and using other
marketing strategies and using other tactics might be more effective you know
tactics might be more effective you know
tactics might be more effective you know if it’s email mark mass email marketing
if it’s email mark mass email marketing
if it’s email mark mass email marketing things like that um but LinkedIn is
things like that um but LinkedIn is
things like that um but LinkedIn is great if your b2b so if you’re a small
great if your b2b so if you’re a small
great if your b2b so if you’re a small midsize business owner who sells a
midsize business owner who sells a
midsize business owner who sells a product or service to another business
product or service to another business
product or service to another business owner or another business essentially
owner or another business essentially
owner or another business essentially then chances are those people are on
then chances are those people are on
then chances are those people are on linkedin um you know the first thing you
linkedin um you know the first thing you
linkedin um you know the first thing you can do to figure that out is maybe just
can do to figure that out is maybe just
can do to figure that out is maybe just go on and LinkedIn and use the search to
go on and LinkedIn and use the search to
go on and LinkedIn and use the search to put in the names of some of your best
put in the names of some of your best
put in the names of some of your best clients and see if they’re there and see
clients and see if they’re there and see
clients and see if they’re there and see if you’re even connected to them that’s
if you’re even connected to them that’s
if you’re even connected to them that’s the advice I would give to anybody and
the advice I would give to anybody and
the advice I would give to anybody and and what surprises people is when they
and what surprises people is when they
and what surprises people is when they do that is they see that many of their
do that is they see that many of their
do that is they see that many of their clients and potential clients are there
clients and potential clients are there
clients and potential clients are there and that in some cases they’re not even
and that in some cases they’re not even
and that in some cases they’re not even connected to them but they’re there and
connected to them but they’re there and
connected to them but they’re there and because they’re be to be there on the
because they’re be to be there on the
because they’re be to be there on the site as well so for for companies that
site as well so for for companies that
site as well so for for companies that want to sell to other businesses a great
want to sell to other businesses a great
want to sell to other businesses a great place to do it so if I do the search i
place to do it so if I do the search i
place to do it so if I do the search i find hey you know all my customers are
find hey you know all my customers are
find hey you know all my customers are on there and i have my account you know
on there and i have my account you know
on there and i have my account you know i’ve set up my profile and have my bio
i’ve set up my profile and have my bio
i’ve set up my profile and have my bio when you know where i worked all that
when you know where i worked all that
when you know where i worked all that stuff how do I then use it how do I
stuff how do I then use it how do I
stuff how do I then use it how do I reach out to those customers how do I
reach out to those customers how do I
reach out to those customers how do I use LinkedIn as a lead generation tool
use LinkedIn as a lead generation tool
use LinkedIn as a lead generation tool for me establishing that that sort of
for me establishing that that sort of
for me establishing that that sort of first point of contact is always the
first point of contact is always the
first point of contact is always the hardest part right um is how do I engage
hardest part right um is how do I engage
hardest part right um is how do I engage with someone and especially how do I
with someone and especially how do I
with someone and especially how do I engage with someone in something like a
engage with someone in something like a
engage with someone in something like a like a digital media platform ah but you
like a digital media platform ah but you
like a digital media platform ah but you know the truth is that we know that
know the truth is that we know that
know the truth is that we know that they’re there we know that people are
they’re there we know that people are
they’re there we know that people are spending more time online than ever
spending more time online than ever
spending more time online than ever before cold calling is becoming more and
before cold calling is becoming more and
before cold calling is becoming more and more difficult in terms of establishing
more difficult in terms of establishing
more difficult in terms of establishing relationships and sort of using that as
relationships and sort of using that as
relationships and sort of using that as a process for generating new sales um so
a process for generating new sales um so
a process for generating new sales um so doing it on linkedin um is important and
doing it on linkedin um is important and
doing it on linkedin um is important and and the way that you would do that is
and the way that you would do that is
and the way that you would do that is really there are several different
really there are several different
really there are several different things that you can do um you can
things that you can do um you can
things that you can do um you can connect directly
connect directly
connect directly and and try to establish contact that
and and try to establish contact that
and and try to establish contact that way you can you know upgrade to a
way you can you know upgrade to a
way you can you know upgrade to a premium account which will allow you to
premium account which will allow you to
premium account which will allow you to have access to multiple emails or sales
have access to multiple emails or sales
have access to multiple emails or sales navigator account which allows you to
navigator account which allows you to
navigator account which allows you to have access to multiple emails to second
have access to multiple emails to second
have access to multiple emails to second third level connections that you can
third level connections that you can
third level connections that you can pitch and that you could sort of like
pitch and that you could sort of like
pitch and that you could sort of like you know send your message to the great
you know send your message to the great
you know send your message to the great thing about it when you upgrade is you
thing about it when you upgrade is you
thing about it when you upgrade is you could actually see on linkedin and do
could actually see on linkedin and do
could actually see on linkedin and do searches for certain profiles of people
searches for certain profiles of people
searches for certain profiles of people so if your target audience is you know
so if your target audience is you know
so if your target audience is you know small midsize retailers in the fashion
small midsize retailers in the fashion
small midsize retailers in the fashion space like that’s who you sell to well
space like that’s who you sell to well
space like that’s who you sell to well you can actually profile those people on
you can actually profile those people on
you can actually profile those people on LinkedIn because you can do a search in
LinkedIn because you can do a search in
LinkedIn because you can do a search in a given city and get a market with
a given city and get a market with
a given city and get a market with someone who owns a retail store works
someone who owns a retail store works
someone who owns a retail store works for a major retail chain and that will
for a major retail chain and that will
for a major retail chain and that will produce results for the names of who
produce results for the names of who
produce results for the names of who those are and then you could target
those are and then you could target
those are and then you could target those guys within nouns so you know how
those guys within nouns so you know how
those guys within nouns so you know how you connect is is obviously going to be
you connect is is obviously going to be
you connect is is obviously going to be dependent on your industry in terms of
dependent on your industry in terms of
dependent on your industry in terms of the message that you want to put forth
the message that you want to put forth
the message that you want to put forth in the product you’re selling but using
in the product you’re selling but using
in the product you’re selling but using direct connections and using sales
direct connections and using sales
direct connections and using sales navigator and a premium account is if
navigator and a premium account is if
navigator and a premium account is if there is the way to redo it on behalf of
there is the way to redo it on behalf of
there is the way to redo it on behalf of our clients and then sort of like how we
our clients and then sort of like how we
our clients and then sort of like how we how we work with them and and we find
how we work with them and and we find
how we work with them and and we find good success with that when the message
good success with that when the message
good success with that when the message is generic when the message actually
is generic when the message actually
is generic when the message actually means something to them so you know a
means something to them so you know a
means something to them so you know a lot of people will send out I like to
lot of people will send out I like to
lot of people will send out I like to add you to my network you know and then
add you to my network you know and then
add you to my network you know and then they say things like well you know a lot
they say things like well you know a lot
they say things like well you know a lot of people don’t accept my connections
of people don’t accept my connections
of people don’t accept my connections well that’s a very sort of generic
well that’s a very sort of generic
well that’s a very sort of generic message um why would I accept your
message um why would I accept your
message um why would I accept your connection I don’t really know what you
connection I don’t really know what you
connection I don’t really know what you do or you know why you’re why you’re
do or you know why you’re why you’re
do or you know why you’re why you’re connecting with me so you might want to
connecting with me so you might want to
connecting with me so you might want to put a little bit more in there that
put a little bit more in there that
put a little bit more in there that talks to your proposition uh you know
talks to your proposition uh you know
talks to your proposition uh you know try to get someone to speak to you for
try to get someone to speak to you for
try to get someone to speak to you for 10 or 15 minutes and see if they want to
10 or 15 minutes and see if they want to
10 or 15 minutes and see if they want to learn about what you’re offering but you
learn about what you’re offering but you
learn about what you’re offering but you know make it relevant try to show some
know make it relevant try to show some
know make it relevant try to show some value show it show what you’re selling
value show it show what you’re selling
value show it show what you’re selling when you when you send out that first
when you when you send out that first
when you when you send out that first that first sort of piece of
that first sort of piece of
that first sort of piece of communication whether it’s through
communication whether it’s through
communication whether it’s through establishing a direct connection or
establishing a direct connection or
establishing a direct connection or whether it’s you know through through in
whether it’s you know through through in
whether it’s you know through through in mailing them using sales navigator or
mailing them using sales navigator or
mailing them using sales navigator or LinkedIn premium so if I’m using in mail
LinkedIn premium so if I’m using in mail
LinkedIn premium so if I’m using in mail and let’s take your example I’m an
and let’s take your example I’m an
and let’s take your example I’m an entrepreneur I’m trying to reach these
entrepreneur I’m trying to reach these
entrepreneur I’m trying to reach these retailers who small the medium sized
retailers who small the medium sized
retailers who small the medium sized retailers and and i found the list
retailers and and i found the list
retailers and and i found the list and I’m signed up for sales navigator
and I’m signed up for sales navigator
and I’m signed up for sales navigator and I’m about to email them you know to
and I’m about to email them you know to
and I’m about to email them you know to your point you don’t want to just have a
your point you don’t want to just have a
your point you don’t want to just have a generic message what what do you work
generic message what what do you work
generic message what what do you work with with your clients to like what I
with with your clients to like what I
with with your clients to like what I put in that message I’m here I want to
put in that message I’m here I want to
put in that message I’m here I want to sell them something but I’m trying to
sell them something but I’m trying to
sell them something but I’m trying to establish this relationship what do you
establish this relationship what do you
establish this relationship what do you recommend putting in that first message
recommend putting in that first message
recommend putting in that first message to them to get their interest I think
to them to get their interest I think
to them to get their interest I think that I think the message that we try to
that I think the message that we try to
that I think the message that we try to put in you know usually breaks up in
put in you know usually breaks up in
put in you know usually breaks up in about three parts um so anyone you know
about three parts um so anyone you know
about three parts um so anyone you know who’s got any kind of business can can
who’s got any kind of business can can
who’s got any kind of business can can use that three-part system if you will
use that three-part system if you will
use that three-part system if you will um the first thing is try to be personal
um the first thing is try to be personal
um the first thing is try to be personal you know and establish a connection so
you know and establish a connection so
you know and establish a connection so again not with the high you know so if
again not with the high you know so if
again not with the high you know so if the guy’s name is Mark Smith you know hi
the guy’s name is Mark Smith you know hi
the guy’s name is Mark Smith you know hi mark or hi Mark Smith opening line you
mark or hi Mark Smith opening line you
mark or hi Mark Smith opening line you know make it make it look personal so
know make it make it look personal so
know make it make it look personal so you know something you might have read
you know something you might have read
you know something you might have read in the news about their company or
in the news about their company or
in the news about their company or something that might be happening with
something that might be happening with
something that might be happening with them say hey I checked out your site you
them say hey I checked out your site you
them say hey I checked out your site you know picked up this article online that
know picked up this article online that
know picked up this article online that you’ve got some new products that look
you’ve got some new products that look
you’ve got some new products that look really cool or something like that you
really cool or something like that you
really cool or something like that you know just kind of personalize it to make
know just kind of personalize it to make
know just kind of personalize it to make it look like you actually looked at what
it look like you actually looked at what
it look like you actually looked at what they were doing so that’s like the first
they were doing so that’s like the first
they were doing so that’s like the first part of that email to make it personal
part of that email to make it personal
part of that email to make it personal and kind of align to to something that
and kind of align to to something that
and kind of align to to something that might be relevant to their business and
might be relevant to their business and
might be relevant to their business and then in the second part of the middle
then in the second part of the middle
then in the second part of the middle body of the email is where you’re going
body of the email is where you’re going
body of the email is where you’re going to want to have some messaging around
to want to have some messaging around
to want to have some messaging around what you do and kind of you know bridge
what you do and kind of you know bridge
what you do and kind of you know bridge that back in and bring that together so
that back in and bring that together so
that back in and bring that together so I’m reaching out today because you know
I’m reaching out today because you know
I’m reaching out today because you know we do this you know we have these
we do this you know we have these
we do this you know we have these products and we see a good fit with what
products and we see a good fit with what
products and we see a good fit with what you’re doing and kind of explain what
you’re doing and kind of explain what
you’re doing and kind of explain what that is very briefly but show the value
that is very briefly but show the value
that is very briefly but show the value of how it ties it and then the third
of how it ties it and then the third
of how it ties it and then the third part it has to be some kind of call to
part it has to be some kind of call to
part it has to be some kind of call to action um you know usually trying to
action um you know usually trying to
action um you know usually trying to book some kind of call or face-to-face
book some kind of call or face-to-face
book some kind of call or face-to-face meeting if you’re in the same city I
meeting if you’re in the same city I
meeting if you’re in the same city I always prefer face-to-face if you’re in
always prefer face-to-face if you’re in
always prefer face-to-face if you’re in the same city because that’s more that’s
the same city because that’s more that’s
the same city because that’s more that’s generally more effective um but you know
generally more effective um but you know
generally more effective um but you know put that in there you know hey can I
put that in there you know hey can I
put that in there you know hey can I have 20 minutes of your time for a call
have 20 minutes of your time for a call
have 20 minutes of your time for a call next week you know we’d love to talk to
next week you know we’d love to talk to
next week you know we’d love to talk to you about what we’re doing and and you
you about what we’re doing and and you
you about what we’re doing and and you know go from there as I see a good fit
know go from there as I see a good fit
know go from there as I see a good fit or
or
or again love to meet up for coffee at your
again love to meet up for coffee at your
again love to meet up for coffee at your office one can be um so some messages
office one can be um so some messages
office one can be um so some messages that actually you know someone might
that actually you know someone might
that actually you know someone might look at and say hey you know this
look at and say hey you know this
look at and say hey you know this person’s given some thought to what I do
person’s given some thought to what I do
person’s given some thought to what I do they’ve identified a fit it’s it could
they’ve identified a fit it’s it could
they’ve identified a fit it’s it could be worth my time for 15 or 20 minutes to
be worth my time for 15 or 20 minutes to
be worth my time for 15 or 20 minutes to talk to them as opposed to hey I’d like
talk to them as opposed to hey I’d like
talk to them as opposed to hey I’d like to add you to my network and you know
to add you to my network and you know
to add you to my network and you know check out my site or something like that
check out my site or something like that
check out my site or something like that right you know that doesn’t really you
right you know that doesn’t really you
right you know that doesn’t really you know engage someone in a way where
know engage someone in a way where
know engage someone in a way where they’re actually gonna want to learn
they’re actually gonna want to learn
they’re actually gonna want to learn about what you’re doing and LinkedIn is
about what you’re doing and LinkedIn is
about what you’re doing and LinkedIn is it set up with a lot of those defaults
it set up with a lot of those defaults
it set up with a lot of those defaults messages which I’m sure you’ve seen Evan
messages which I’m sure you’ve seen Evan
messages which I’m sure you’ve seen Evan yeah within it and I think that that and
yeah within it and I think that that and
yeah within it and I think that that and that’s I’m not criticizing them for
that’s I’m not criticizing them for
that’s I’m not criticizing them for doing that that’s fine because it gives
doing that that’s fine because it gives
doing that that’s fine because it gives people you know at least a base point
people you know at least a base point
people you know at least a base point from which to work from when they’re
from which to work from when they’re
from which to work from when they’re looking to connect with someone or
looking to connect with someone or
looking to connect with someone or communicate within LinkedIn but they are
communicate within LinkedIn but they are
communicate within LinkedIn but they are generic and they are default for a
generic and they are default for a
generic and they are default for a reason so you know you can you can you
reason so you know you can you can you
reason so you know you can you can you know remove those default messages and
know remove those default messages and
know remove those default messages and certainly craft your own message in that
certainly craft your own message in that
certainly craft your own message in that way so we find that that three-part
way so we find that that three-part
way so we find that that three-part system works pretty well I like it ain’t
system works pretty well I like it ain’t
system works pretty well I like it ain’t and you know for a lot of people who are
and you know for a lot of people who are
and you know for a lot of people who are sending out those messages the standard
sending out those messages the standard
sending out those messages the standard called the action is just how that
called the action is just how that
called the action is just how that person add you as a contact when you’re
person add you as a contact when you’re
person add you as a contact when you’re trying to take it in next step and get a
trying to take it in next step and get a
trying to take it in next step and get a call or get a meeting with them it’s
call or get a meeting with them it’s
call or get a meeting with them it’s almost the the double call to action yes
almost the the double call to action yes
almost the the double call to action yes add me to your network but I love to
add me to your network but I love to
add me to your network but I love to also have a chance to talk to you but
also have a chance to talk to you but
also have a chance to talk to you but what you’re doing in your business it’s
what you’re doing in your business it’s
what you’re doing in your business it’s interesting it’s different well because
interesting it’s different well because
interesting it’s different well because that’s where the real value is in
that’s where the real value is in
that’s where the real value is in establishing a connection at the end of
establishing a connection at the end of
establishing a connection at the end of the day because you know you can go on
the day because you know you can go on
the day because you know you can go on to LinkedIn this week and connect with I
to LinkedIn this week and connect with I
to LinkedIn this week and connect with I don’t know 40 50 60 people you know
don’t know 40 50 60 people you know
don’t know 40 50 60 people you know large numbers of people even even more
large numbers of people even even more
large numbers of people even even more than that but if you’re not going to
than that but if you’re not going to
than that but if you’re not going to engage with them have a follow-up call
engage with them have a follow-up call
engage with them have a follow-up call get to know them and have them get to
get to know them and have them get to
get to know them and have them get to know you even though they might not in
know you even though they might not in
know you even though they might not in the end want your service maybe they
the end want your service maybe they
the end want your service maybe they could refer you to someone else then
could refer you to someone else then
could refer you to someone else then what is the point of establishing that
what is the point of establishing that
what is the point of establishing that connection at the end of the day you’ll
connection at the end of the day you’ll
connection at the end of the day you’ll see your connection numbers go up in
see your connection numbers go up in
see your connection numbers go up in your LinkedIn profile right you know so
your LinkedIn profile right you know so
your LinkedIn profile right you know so you’ll go from one to two to three to
you’ll go from one to two to three to
you’ll go from one to two to three to 400 to 500 plus whatever it may be
400 to 500 plus whatever it may be
400 to 500 plus whatever it may be but there’s no sense in having all of
but there’s no sense in having all of
but there’s no sense in having all of these connections and being linked to
these connections and being linked to
these connections and being linked to all these people if you’re not going to
all these people if you’re not going to
all these people if you’re not going to actually act on it and do something with
actually act on it and do something with
actually act on it and do something with it that is the whole point of you know
it that is the whole point of you know
it that is the whole point of you know business professional networking it’s
business professional networking it’s
business professional networking it’s really to get out there and talk about
really to get out there and talk about
really to get out there and talk about your business and to learn about other
your business and to learn about other
your business and to learn about other people’s businesses and see how you can
people’s businesses and see how you can
people’s businesses and see how you can help each other great so so we talked
help each other great so so we talked
help each other great so so we talked about you know how to know if Lincoln is
about you know how to know if Lincoln is
about you know how to know if Lincoln is for you and then how to find your
for you and then how to find your
for you and then how to find your customers on linkedin and even now how
customers on linkedin and even now how
customers on linkedin and even now how to reach out to them with a three-step
to reach out to them with a three-step
to reach out to them with a three-step process in the call to action so that’s
process in the call to action so that’s
process in the call to action so that’s awesome what else can i do on linkedin
awesome what else can i do on linkedin
awesome what else can i do on linkedin to to drive more leads that you
to to drive more leads that you
to to drive more leads that you mentioned writing articles how important
mentioned writing articles how important
mentioned writing articles how important is my pie or there should i join groups
is my pie or there should i join groups
is my pie or there should i join groups or make my own group what are some of
or make my own group what are some of
or make my own group what are some of the things that i really should be
the things that i really should be
the things that i really should be paying attention to on linkedin to drive
paying attention to on linkedin to drive
paying attention to on linkedin to drive my business forward yeah for sure and
my business forward yeah for sure and
my business forward yeah for sure and and you just touched on some of that
and you just touched on some of that
and you just touched on some of that stuff and all those strategies are great
stuff and all those strategies are great
stuff and all those strategies are great um you know you’re obviously in business
um you know you’re obviously in business
um you know you’re obviously in business for a reason like you’re you’re you
for a reason like you’re you’re you
for a reason like you’re you’re you become good at something you you have a
become good at something you you have a
become good at something you you have a craft do you know you’ve mastered
craft do you know you’ve mastered
craft do you know you’ve mastered something um so the goal at the end of
something um so the goal at the end of
something um so the goal at the end of the day is if you have a product or
the day is if you have a product or
the day is if you have a product or service would be to position yourself as
service would be to position yourself as
service would be to position yourself as a leader in your space as someone who is
a leader in your space as someone who is
a leader in your space as someone who is a thought leader who knows what they’re
a thought leader who knows what they’re
a thought leader who knows what they’re talking about so if you’re selling some
talking about so if you’re selling some
talking about so if you’re selling some kind of software to other companies or
kind of software to other companies or
kind of software to other companies or if you’re selling you know hard goods or
if you’re selling you know hard goods or
if you’re selling you know hard goods or products you know whether it be
products you know whether it be
products you know whether it be specialty grocery store grocery stores
specialty grocery store grocery stores
specialty grocery store grocery stores will just ignore that we’ve got the
will just ignore that we’ve got the
will just ignore that we’ve got the google hangouts going but the does bunny
google hangouts going but the does bunny
google hangouts going but the does bunny it’s one of your linkedin customers saw
it’s one of your linkedin customers saw
it’s one of your linkedin customers saw your profile wants to call yeah they
your profile wants to call yeah they
your profile wants to call yeah they want to chat actually they want to book
want to chat actually they want to book
want to chat actually they want to book one of those calls but but no matter
one of those calls but but no matter
one of those calls but but no matter what you’re selling its it’s getting
what you’re selling its it’s getting
what you’re selling its it’s getting back to a point it’s it’s you know
back to a point it’s it’s you know
back to a point it’s it’s you know showing that that you know what you’re
showing that that you know what you’re
showing that that you know what you’re talking about so a way to do that is to
talking about so a way to do that is to
talking about so a way to do that is to blog obviously and you can blog within
blog obviously and you can blog within
blog obviously and you can blog within LinkedIn linked it’s got it’s going
LinkedIn linked it’s got it’s going
LinkedIn linked it’s got it’s going blogging platform which you then go into
blogging platform which you then go into
blogging platform which you then go into and you can blog I have to have blogs
and you can blog I have to have blogs
and you can blog I have to have blogs that are thousands of words long you
that are thousands of words long you
that are thousands of words long you know maybe a blog twice a month once
know maybe a blog twice a month once
know maybe a blog twice a month once every two weeks three to five hundred
every two weeks three to five hundred
every two weeks three to five hundred words on a general business topic that
words on a general business topic that
words on a general business topic that you might know about and then you know
you might know about and then you know
you might know about and then you know flip it up with a blog about your
flip it up with a blog about your
flip it up with a blog about your business and about your
business and about your
business and about your products and services and and give
products and services and and give
products and services and and give people a little bit of insight on how
people a little bit of insight on how
people a little bit of insight on how how they work and show your expertise
how they work and show your expertise
how they work and show your expertise and that’s something that will sit
and that’s something that will sit
and that’s something that will sit within your profile that people can see
within your profile that people can see
within your profile that people can see joining groups is great you can join up
joining groups is great you can join up
joining groups is great you can join up to 50 groups on LinkedIn join groups
to 50 groups on LinkedIn join groups
to 50 groups on LinkedIn join groups that are relevant to your industry that
that are relevant to your industry that
that are relevant to your industry that might have people in there that can
might have people in there that can
might have people in there that can either become customers or refer
either become customers or refer
either become customers or refer customers because they’re they’re
customers because they’re they’re
customers because they’re they’re relevant and they’ll understand your
relevant and they’ll understand your
relevant and they’ll understand your industry and they’re well aligned to
industry and they’re well aligned to
industry and they’re well aligned to what you’re doing so join those groups
what you’re doing so join those groups
what you’re doing so join those groups and be active within those groups post
and be active within those groups post
and be active within those groups post articles share your blogs comment on
articles share your blogs comment on
articles share your blogs comment on other people’s blogs you know if they’re
other people’s blogs you know if they’re
other people’s blogs you know if they’re sharing them in the group like certain
sharing them in the group like certain
sharing them in the group like certain stories that you may see the more active
stories that you may see the more active
stories that you may see the more active you get you know the more people are
you get you know the more people are
you get you know the more people are going to see you the more chance you
going to see you the more chance you
going to see you the more chance you have to generate lead it’s a
have to generate lead it’s a
have to generate lead it’s a gamification platform at the end of the
gamification platform at the end of the
gamification platform at the end of the day um so you’re all about you know if
day um so you’re all about you know if
day um so you’re all about you know if you think about you know having a
you think about you know having a
you think about you know having a website and being you know ranked high
website and being you know ranked high
website and being you know ranked high in google you know if we look back to
in google you know if we look back to
in google you know if we look back to the outside internet world you know
the outside internet world you know
the outside internet world you know within the linkedin platform it’s it’s
within the linkedin platform it’s it’s
within the linkedin platform it’s it’s own microcosm for that you want your
own microcosm for that you want your
own microcosm for that you want your website which is essentially your
website which is essentially your
website which is essentially your company page or your personal profile on
company page or your personal profile on
company page or your personal profile on linkedin to get views and the way to do
linkedin to get views and the way to do
linkedin to get views and the way to do that is to be active so I’ve got this
that is to be active so I’ve got this
that is to be active so I’ve got this blog now I ran your teyn right twice a
blog now I ran your teyn right twice a
blog now I ran your teyn right twice a month 300 to 500 words and is that just
month 300 to 500 words and is that just
month 300 to 500 words and is that just something that when somebody comes and
something that when somebody comes and
something that when somebody comes and visits my profile they’ll see that it’s
visits my profile they’ll see that it’s
visits my profile they’ll see that it’s on there and it’s also gonna I guess get
on there and it’s also gonna I guess get
on there and it’s also gonna I guess get pushed out to the news feeds if
pushed out to the news feeds if
pushed out to the news feeds if everybody who’s in my current network is
everybody who’s in my current network is
everybody who’s in my current network is that is that what I’m hoping for yeah so
that is that what I’m hoping for yeah so
that is that what I’m hoping for yeah so you have different options it’ll
you have different options it’ll
you have different options it’ll automatically be pushed out to your feed
automatically be pushed out to your feed
automatically be pushed out to your feed so that anyone who is connected or
so that anyone who is connected or
so that anyone who is connected or following you will see that in their
following you will see that in their
following you will see that in their feed and then you can also intentionally
feed and then you can also intentionally
feed and then you can also intentionally push it out to the group’s your part so
push it out to the group’s your part so
push it out to the group’s your part so that they can see it as well and all the
that they can see it as well and all the
that they can see it as well and all the members of those groups you know can can
members of those groups you know can can
members of those groups you know can can also see your blog even if you’re not
also see your blog even if you’re not
also see your blog even if you’re not connected to all them that’s a great
connected to all them that’s a great
connected to all them that’s a great thing about groups some of these groups
thing about groups some of these groups
thing about groups some of these groups can have thirty forty fifty a hundred
can have thirty forty fifty a hundred
can have thirty forty fifty a hundred thousand members and you’re not
thousand members and you’re not
thousand members and you’re not connected directly to those people but
connected directly to those people but
connected directly to those people but they might read your post and I think
they might read your post and I think
they might read your post and I think it’s interesting and if they think that
it’s interesting and if they think that
it’s interesting and if they think that you’ve got some kind of service or
you’ve got some kind of service or
you’ve got some kind of service or product that they could use they may
product that they could use they may
product that they could use they may reach out and talk to you about it so
reach out and talk to you about it so
reach out and talk to you about it so it’s a great way to to expose your
it’s a great way to to expose your
it’s a great way to to expose your offering and it’s free it doesn’t cost
offering and it’s free it doesn’t cost
offering and it’s free it doesn’t cost any
any
any 22 those things so it just you know get
22 those things so it just you know get
22 those things so it just you know get getting down and blogging if you’re
getting down and blogging if you’re
getting down and blogging if you’re comfortable with writing if you’re not
comfortable with writing if you’re not
comfortable with writing if you’re not comfortable with writing then you can
comfortable with writing then you can
comfortable with writing then you can have someone else in your office do it
have someone else in your office do it
have someone else in your office do it or a friend or a family member or get
or a friend or a family member or get
or a friend or a family member or get some kind of you know freelance writer
some kind of you know freelance writer
some kind of you know freelance writer to help you out you know we have people
to help you out you know we have people
to help you out you know we have people that that work on that for our clients
that that work on that for our clients
that that work on that for our clients and get them their voice online it’s
and get them their voice online it’s
and get them their voice online it’s very important to have a voice online
very important to have a voice online
very important to have a voice online and it’s very important for people to
and it’s very important for people to
and it’s very important for people to see that you’re a thought leader in your
see that you’re a thought leader in your
see that you’re a thought leader in your space and I guess for some of the people
space and I guess for some of the people
space and I guess for some of the people you’ve connected with that you know they
you’ve connected with that you know they
you’ve connected with that you know they may not be ready to buy now you know you
may not be ready to buy now you know you
may not be ready to buy now you know you may have had a great initial call or
may have had a great initial call or
may have had a great initial call or maybe not even willing to talk to you
maybe not even willing to talk to you
maybe not even willing to talk to you after they accepted your your invitation
after they accepted your your invitation
after they accepted your your invitation and you don’t have any immediate
and you don’t have any immediate
and you don’t have any immediate business having that blog post that’s
business having that blog post that’s
business having that blog post that’s consistently going up and that will show
consistently going up and that will show
consistently going up and that will show up in their feet and it’s a way even to
up in their feet and it’s a way even to
up in their feet and it’s a way even to kind of stay in touch with people
kind of stay in touch with people
kind of stay in touch with people without having to harass them and bother
without having to harass them and bother
without having to harass them and bother them and say hey you’re ready to buy
them and say hey you’re ready to buy
them and say hey you’re ready to buy from me yet yeah it’s a great way like
from me yet yeah it’s a great way like
from me yet yeah it’s a great way like you’re saying of it to stay top of mine
you’re saying of it to stay top of mine
you’re saying of it to stay top of mine you know and I think that what happens
you know and I think that what happens
you know and I think that what happens is you know people may have had a great
is you know people may have had a great
is you know people may have had a great conversation with you and say you know
conversation with you and say you know
conversation with you and say you know what I could use a service like this
what I could use a service like this
what I could use a service like this book where it’s not the right timing
book where it’s not the right timing
book where it’s not the right timing maybe maybe in six months from now would
maybe maybe in six months from now would
maybe maybe in six months from now would be better but they may forget you know
be better but they may forget you know
be better but they may forget you know they’re people they got a lot of things
they’re people they got a lot of things
they’re people they got a lot of things going on their business owners
going on their business owners
going on their business owners themselves so if they’re following you
themselves so if they’re following you
themselves so if they’re following you and and they’re connected to you and you
and and they’re connected to you and you
and and they’re connected to you and you put out those blogs and you might even
put out those blogs and you might even
put out those blogs and you might even be part of the same groups um then they
be part of the same groups um then they
be part of the same groups um then they can see what you’re doing and you will
can see what you’re doing and you will
can see what you’re doing and you will remain top of mind when they see it and
remain top of mind when they see it and
remain top of mind when they see it and then when the time is right you know
then when the time is right you know
then when the time is right you know they say hey I’ll call follow them up
they say hey I’ll call follow them up
they say hey I’ll call follow them up and you know maybe we can use something
and you know maybe we can use something
and you know maybe we can use something like this now um and it’s also not a bad
like this now um and it’s also not a bad
like this now um and it’s also not a bad thing once every four to six weeks to
thing once every four to six weeks to
thing once every four to six weeks to check in with someone that you might
check in with someone that you might
check in with someone that you might have had a great chat with for 20
have had a great chat with for 20
have had a great chat with for 20 minutes um and you know cuz you’re
minutes um and you know cuz you’re
minutes um and you know cuz you’re connected and say you know hey you know
connected and say you know hey you know
connected and say you know hey you know hope you’re doing well you know and that
hope you’re doing well you know and that
hope you’re doing well you know and that your business is going well we had a
your business is going well we had a
your business is going well we had a great talk six weeks ago just just
great talk six weeks ago just just
great talk six weeks ago just just checking in and seeing how things are
checking in and seeing how things are
checking in and seeing how things are going and if I can be of help in any way
going and if I can be of help in any way
going and if I can be of help in any way on that is again the whole point of
on that is again the whole point of
on that is again the whole point of connecting um there is no use in having
connecting um there is no use in having
connecting um there is no use in having all of these connections you know if
all of these connections you know if
all of these connections you know if you’re not going to engage with any of
you’re not going to engage with any of
you’re not going to engage with any of them it’s just a vanity metric at that
them it’s just a vanity metric at that
them it’s just a vanity metric at that point and you know for people who are
point and you know for people who are
point and you know for people who are trying to build their business and and
trying to build their business and and
trying to build their business and and drive new customers and generate
drive new customers and generate
drive new customers and generate revenues you know which is the principal
revenues you know which is the principal
revenues you know which is the principal reason why anyone is running a business
reason why anyone is running a business
reason why anyone is running a business um you know that’s that’s that takes
um you know that’s that’s that takes
um you know that’s that’s that takes work so you got to go you got to get
work so you got to go you got to get
work so you got to go you got to get your connections but then you’ve got to
your connections but then you’ve got to
your connections but then you’ve got to actually go and engage with these
actually go and engage with these
actually go and engage with these connections right and I know now that
connections right and I know now that
connections right and I know now that you you do this on behalf of
you you do this on behalf of
you you do this on behalf of entrepreneurs and clients who are trying
entrepreneurs and clients who are trying
entrepreneurs and clients who are trying to build this out i’m wondering if you
to build this out i’m wondering if you
to build this out i’m wondering if you could maybe share an example of one of
could maybe share an example of one of
could maybe share an example of one of your clients you don’t mention the name
your clients you don’t mention the name
your clients you don’t mention the name just we know kind of the kind of
just we know kind of the kind of
just we know kind of the kind of industry and and the results that
industry and and the results that
industry and and the results that they’ve gotten in the actions that
they’ve gotten in the actions that
they’ve gotten in the actions that you’ve taken just to kind of bring it
you’ve taken just to kind of bring it
you’ve taken just to kind of bring it home a little more than just talking
home a little more than just talking
home a little more than just talking theory like here’s a client they
theory like here’s a client they
theory like here’s a client they actually help then the results that they
actually help then the results that they
actually help then the results that they got from it absolutely yeah and we have
got from it absolutely yeah and we have
got from it absolutely yeah and we have clients across all you know industries
clients across all you know industries
clients across all you know industries in all professions just just to let your
in all professions just just to let your
in all professions just just to let your your your followers know i mean it’s
your your followers know i mean it’s
your your followers know i mean it’s it’s ranges from like management
it’s ranges from like management
it’s ranges from like management consultants to people who sell our good
consultants to people who sell our good
consultants to people who sell our good products to retailers to people who are
products to retailers to people who are
products to retailers to people who are selling software you know it’s it’s b2b
selling software you know it’s it’s b2b
selling software you know it’s it’s b2b but it’s although you know travel
but it’s although you know travel
but it’s although you know travel services it can be anything so we have
services it can be anything so we have
services it can be anything so we have one client in particular with that we’ve
one client in particular with that we’ve
one client in particular with that we’ve been working with this is an interesting
been working with this is an interesting
been working with this is an interesting one because we’ve only been working with
one because we’ve only been working with
one because we’ve only been working with her for about a month any brand new yeah
her for about a month any brand new yeah
her for about a month any brand new yeah pretty new and had some really good
pretty new and had some really good
pretty new and had some really good success off the bat this is someone who
success off the bat this is someone who
success off the bat this is someone who has an interesting company she sells you
has an interesting company she sells you
has an interesting company she sells you know packaging products to you know
know packaging products to you know
know packaging products to you know various small businesses that would you
various small businesses that would you
various small businesses that would you know present packaged goods for resale
know present packaged goods for resale
know present packaged goods for resale to end customers so like a bakery or a
to end customers so like a bakery or a
to end customers so like a bakery or a gift shop or a nut shop or something
gift shop or a nut shop or something
gift shop or a nut shop or something like that and she’s she’s got a great
like that and she’s she’s got a great
like that and she’s she’s got a great business and a great website and the
business and a great website and the
business and a great website and the whole thing but you know in doing work
whole thing but you know in doing work
whole thing but you know in doing work that she’s been doing in other channels
that she’s been doing in other channels
that she’s been doing in other channels it’s been a bit costly for her you know
it’s been a bit costly for her you know
it’s been a bit costly for her you know spending on google ads other forms of
spending on google ads other forms of
spending on google ads other forms of advertising to acquire customers lo and
advertising to acquire customers lo and
advertising to acquire customers lo and behold you know when we started working
behold you know when we started working
behold you know when we started working with her we saw that a lot of her
with her we saw that a lot of her
with her we saw that a lot of her clients in a lot of her potential
clients in a lot of her potential
clients in a lot of her potential clients you know and just looking at
clients you know and just looking at
clients you know and just looking at those industries long lived in so in
those industries long lived in so in
those industries long lived in so in working with her we’ve been able to do
working with her we’ve been able to do
working with her we’ve been able to do some wonderful things i think in in a
some wonderful things i think in in a
some wonderful things i think in in a month we’ve generated something like 450
month we’ve generated something like 450
month we’ve generated something like 450 + new connections for her and these are
+ new connections for her and these are
+ new connections for her and these are not connections just with anybody or
not connections just with anybody or
not connections just with anybody or frame
frame
frame certain things like that these are
certain things like that these are
certain things like that these are connections with people who are four of
connections with people who are four of
connections with people who are four of her target audience we’ve also aligned
her target audience we’ve also aligned
her target audience we’ve also aligned her to some celebrity chefs and some
her to some celebrity chefs and some
her to some celebrity chefs and some people in the industry you know which
people in the industry you know which
people in the industry you know which add value to her profile who have
add value to her profile who have
add value to her profile who have accepted her connection and this is
accepted her connection and this is
accepted her connection and this is obviously after we worked her profile
obviously after we worked her profile
obviously after we worked her profile and made her look robust and the whole
and made her look robust and the whole
and made her look robust and the whole thing and within that we’ve generated
thing and within that we’ve generated
thing and within that we’ve generated leads not only have they connected with
leads not only have they connected with
leads not only have they connected with her but we’ve had several numbers about
her but we’ve had several numbers about
her but we’ve had several numbers about 40 of them have come back and asked for
40 of them have come back and asked for
40 of them have come back and asked for catalogs and gone to her website and
catalogs and gone to her website and
catalogs and gone to her website and shared more information and she has
shared more information and she has
shared more information and she has generated several clients from it
generated several clients from it
generated several clients from it already as well and close some deals and
already as well and close some deals and
already as well and close some deals and made some sales so and that’s just in
made some sales so and that’s just in
made some sales so and that’s just in one month you know taking someone who
one month you know taking someone who
one month you know taking someone who was not very active on Linkedin would go
was not very active on Linkedin would go
was not very active on Linkedin would go in for 15 or 20 minutes a week and spend
in for 15 or 20 minutes a week and spend
in for 15 or 20 minutes a week and spend time on linkedin maybe just accepting a
time on linkedin maybe just accepting a
time on linkedin maybe just accepting a few random connections and you know
few random connections and you know
few random connections and you know connecting maybe to one or two friends
connecting maybe to one or two friends
connecting maybe to one or two friends she met at a party and kind of leaving
she met at a party and kind of leaving
she met at a party and kind of leaving it at that to actually being active on a
it at that to actually being active on a
it at that to actually being active on a daily basis for her profile views have
daily basis for her profile views have
daily basis for her profile views have jumped up because we’ve added her to
jumped up because we’ve added her to
jumped up because we’ve added her to groups we’ve gotten all these
groups we’ve gotten all these
groups we’ve gotten all these connections so many people view her
connections so many people view her
connections so many people view her profile that now she’s better optimized
profile that now she’s better optimized
profile that now she’s better optimized for her category when people do a search
for her category when people do a search
for her category when people do a search that I rank lots of people you know have
that I rank lots of people you know have
that I rank lots of people you know have shown interest in her products you know
shown interest in her products you know
shown interest in her products you know people that she never would have known
people that she never would have known
people that she never would have known of before and because she sells on
of before and because she sells on
of before and because she sells on e-commerce she can sell anywhere in
e-commerce she can sell anywhere in
e-commerce she can sell anywhere in North America which is her current sort
North America which is her current sort
North America which is her current sort of target market right now in terms of
of target market right now in terms of
of target market right now in terms of geographic nauseous and he’s attracting
geographic nauseous and he’s attracting
geographic nauseous and he’s attracting listeners not only from her own region
listeners not only from her own region
listeners not only from her own region but from other parts of North America as
but from other parts of North America as
but from other parts of North America as well what’s interesting there is a lot
well what’s interesting there is a lot
well what’s interesting there is a lot of people say social media takes a lot
of people say social media takes a lot
of people say social media takes a lot of time before you get results right if
of time before you get results right if
of time before you get results right if you’re starting on Twitter or Facebook
you’re starting on Twitter or Facebook
you’re starting on Twitter or Facebook or YouTube it takes time to build an
or YouTube it takes time to build an
or YouTube it takes time to build an audience I think about my YouTube
audience I think about my YouTube
audience I think about my YouTube audience and how long it’s taken to
audience and how long it’s taken to
audience and how long it’s taken to build this YouTube audience up and here
build this YouTube audience up and here
build this YouTube audience up and here you know you have a client who was in a
you know you have a client who was in a
you know you have a client who was in a month is already getting new deals and
month is already getting new deals and
month is already getting new deals and is growing her business it’s awesome um
is growing her business it’s awesome um
is growing her business it’s awesome um well there’s a number of people watching
well there’s a number of people watching
well there’s a number of people watching is a question that came in that I want
is a question that came in that I want
is a question that came in that I want to ask you from somebody watch and he
to ask you from somebody watch and he
to ask you from somebody watch and he said I have a question I’m starting a
said I have a question I’m starting a
said I have a question I’m starting a new business related to fast food and is
new business related to fast food and is
new business related to fast food and is wondering what he can do
wondering what he can do
wondering what he can do you on LinkedIn in regards to marketing
you on LinkedIn in regards to marketing
you on LinkedIn in regards to marketing now our first question was hey you know
now our first question was hey you know
now our first question was hey you know you said it has to be b2b so is that is
you said it has to be b2b so is that is
you said it has to be b2b so is that is somebody trying to do a fast food
somebody trying to do a fast food
somebody trying to do a fast food business it does linkedin make sense for
business it does linkedin make sense for
business it does linkedin make sense for them and if so what would they do well
them and if so what would they do well
them and if so what would they do well there’s prospects of that fast food
there’s prospects of that fast food
there’s prospects of that fast food business that might make sense on
business that might make sense on
business that might make sense on linkedin so if they’ve got a fast-food
linkedin so if they’ve got a fast-food
linkedin so if they’ve got a fast-food business that for example they’re trying
business that for example they’re trying
business that for example they’re trying to franchise and they want to find new
to franchise and they want to find new
to franchise and they want to find new business owners to open up on other
business owners to open up on other
business owners to open up on other chains of this business then then those
chains of this business then then those
chains of this business then then those potential business owners you know would
potential business owners you know would
potential business owners you know would be on linkedin and they can market this
be on linkedin and they can market this
be on linkedin and they can market this as a new concept to them there if
as a new concept to them there if
as a new concept to them there if they’re looking for suppliers in
they’re looking for suppliers in
they’re looking for suppliers in business partners and people to support
business partners and people to support
business partners and people to support their business and opening this
their business and opening this
their business and opening this fast-food restaurant and those people
fast-food restaurant and those people
fast-food restaurant and those people can be there so for certain aspects of
can be there so for certain aspects of
can be there so for certain aspects of their business it can certainly help um
their business it can certainly help um
their business it can certainly help um driving end customer traffic you know
driving end customer traffic you know
driving end customer traffic you know into the fast food chain or whatever you
into the fast food chain or whatever you
into the fast food chain or whatever you know would probably be something that
know would probably be something that
know would probably be something that you know is more of a consumer place so
you know is more of a consumer place so
you know is more of a consumer place so that that might take another another
that that might take another another
that that might take another another avenue um but LinkedIn can certainly
avenue um but LinkedIn can certainly
avenue um but LinkedIn can certainly help with those other a / mentioned
help with those other a / mentioned
help with those other a / mentioned aspects for sure right so I guess it’s
aspects for sure right so I guess it’s
aspects for sure right so I guess it’s referred when you think my LinkedIn and
referred when you think my LinkedIn and
referred when you think my LinkedIn and sinking what kind of business can help
sinking what kind of business can help
sinking what kind of business can help my business grow absolutely and that
my business grow absolutely and that
my business grow absolutely and that business is probably on linkedin so for
business is probably on linkedin so for
business is probably on linkedin so for name would be finding out the different
name would be finding out the different
name would be finding out the different categories if its suppliers or partners
categories if its suppliers or partners
categories if its suppliers or partners or you know corporate sponsors or
or you know corporate sponsors or
or you know corporate sponsors or whatever making a really targeted list
whatever making a really targeted list
whatever making a really targeted list and then going out and trying to find
and then going out and trying to find
and then going out and trying to find them on LinkedIn to connect with yeah
them on LinkedIn to connect with yeah
them on LinkedIn to connect with yeah it’s a business business platform I mean
it’s a business business platform I mean
it’s a business business platform I mean that’s that’s what LinkedIn is it’s a
that’s that’s what LinkedIn is it’s a
that’s that’s what LinkedIn is it’s a professional network or for business
professional network or for business
professional network or for business professionals and business people you
professionals and business people you
professionals and business people you know who want to engage with each other
know who want to engage with each other
know who want to engage with each other and talk business of course right yeah I
and talk business of course right yeah I
and talk business of course right yeah I think a lot of people see the value in
think a lot of people see the value in
think a lot of people see the value in the job world and see linkedin just from
the job world and see linkedin just from
the job world and see linkedin just from the public perspective as this is a
the public perspective as this is a
the public perspective as this is a opportunity to get a job but maybe not
opportunity to get a job but maybe not
opportunity to get a job but maybe not it is a chance that I can grow my
it is a chance that I can grow my
it is a chance that I can grow my business linkedin has done an amazing
business linkedin has done an amazing
business linkedin has done an amazing thing with with job search you know it’s
thing with with job search you know it’s
thing with with job search you know it’s it’s you’re absolutely right it’s
it’s you’re absolutely right it’s
it’s you’re absolutely right it’s fantastic it’s a great place for
fantastic it’s a great place for
fantastic it’s a great place for headhunters
headhunters
headhunters recruitment agents to get out there and
recruitment agents to get out there and
recruitment agents to get out there and see you know where the talent is and
see you know where the talent is and
see you know where the talent is and where they’re working and you know give
where they’re working and you know give
where they’re working and you know give the ability for people to apply directly
the ability for people to apply directly
the ability for people to apply directly to jobs on linkedin and all of that so
to jobs on linkedin and all of that so
to jobs on linkedin and all of that so they’ve created a whole ecosystem or a
they’ve created a whole ecosystem or a
they’ve created a whole ecosystem or a mini ecosystem around that which has
mini ecosystem around that which has
mini ecosystem around that which has been nicely monetized syringe attention
been nicely monetized syringe attention
been nicely monetized syringe attention at the same time it’s a full point of
at the same time it’s a full point of
at the same time it’s a full point of service there’s some crazy feedback
service there’s some crazy feedback
service there’s some crazy feedback going on I don’t know that is about I
going on I don’t know that is about I
going on I don’t know that is about I got another question coming in and maybe
got another question coming in and maybe
got another question coming in and maybe it’s the same answer but inclusive your
it’s the same answer but inclusive your
it’s the same answer but inclusive your thoughts and cat charming right in to
thoughts and cat charming right in to
thoughts and cat charming right in to say hey Evan I appreciate what you’re
say hey Evan I appreciate what you’re
say hey Evan I appreciate what you’re doing I find your videos helpful I’m
doing I find your videos helpful I’m
doing I find your videos helpful I’m currently designing a product and I plan
currently designing a product and I plan
currently designing a product and I plan to create a crowd funding event this
to create a crowd funding event this
to create a crowd funding event this summer and Ken I guess can linkedin help
summer and Ken I guess can linkedin help
summer and Ken I guess can linkedin help with creating this crowdfunding event so
with creating this crowdfunding event so
with creating this crowdfunding event so what should what should his steps be
what should what should his steps be
what should what should his steps be unlinked in to help with this event
unlinked in to help with this event
unlinked in to help with this event event marketing is is something that
event marketing is is something that
event marketing is is something that that definitely gone on like that it
that definitely gone on like that it
that definitely gone on like that it depends on on what he’s trying to do so
depends on on what he’s trying to do so
depends on on what he’s trying to do so the first thing he should do is
the first thing he should do is
the first thing he should do is definitely create some kind of company
definitely create some kind of company
definitely create some kind of company page or sun page for this crowdfunding
page or sun page for this crowdfunding
page or sun page for this crowdfunding event that he’s hosting obviously put
event that he’s hosting obviously put
event that he’s hosting obviously put all the details about the event when it
all the details about the event when it
all the details about the event when it is and what he’s doing I start sharing
is and what he’s doing I start sharing
is and what he’s doing I start sharing that event page with his immediate
that event page with his immediate
that event page with his immediate connections start thinking about the
connections start thinking about the
connections start thinking about the people that you know he or she wants to
people that you know he or she wants to
people that you know he or she wants to come to the event so the target audience
come to the event so the target audience
come to the event so the target audience for that crowdfunding event and the
for that crowdfunding event and the
for that crowdfunding event and the types of people that would be interested
types of people that would be interested
types of people that would be interested in and connecting with them maybe
in and connecting with them maybe
in and connecting with them maybe getting on linkedin premium or sales
getting on linkedin premium or sales
getting on linkedin premium or sales navigator and getting out the second and
navigator and getting out the second and
navigator and getting out the second and third level in males to connections and
third level in males to connections and
third level in males to connections and really just messaging people about the
really just messaging people about the
really just messaging people about the event and again using that three-part
event and again using that three-part
event and again using that three-part sort of communication strategy which is
sort of communication strategy which is
sort of communication strategy which is a you look like you have an interesting
a you look like you have an interesting
a you look like you have an interesting profile up chapter now we’ve got this
profile up chapter now we’ve got this
profile up chapter now we’ve got this cool event you know check out our page
cool event you know check out our page
cool event you know check out our page if you have any questions happy to talk
if you have any questions happy to talk
if you have any questions happy to talk pretending it’s about our event and tell
pretending it’s about our event and tell
pretending it’s about our event and tell you about it and also if they’re looking
you about it and also if they’re looking
you about it and also if they’re looking for sponsors for the event or anything
for sponsors for the event or anything
for sponsors for the event or anything like that LinkedIn is a great place to
like that LinkedIn is a great place to
like that LinkedIn is a great place to do that events is probably an area
do that events is probably an area
do that events is probably an area that’s underutilized on you know on in
that’s underutilized on you know on in
that’s underutilized on you know on in terms of how station is underutilized
terms of how station is underutilized
terms of how station is underutilized the marketing event you know especially
the marketing event you know especially
the marketing event you know especially events that go to business professionals
events that go to business professionals
events that go to business professionals or business people on LinkedIn is a
or business people on LinkedIn is a
or business people on LinkedIn is a great place to do that and we’ve done
great place to do that and we’ve done
great place to do that and we’ve done that with fine sue we’ve helped the
that with fine sue we’ve helped the
that with fine sue we’ve helped the market their events on linkedin as well
market their events on linkedin as well
market their events on linkedin as well yeah and I guess I mean I don’t know if
yeah and I guess I mean I don’t know if
yeah and I guess I mean I don’t know if he’s been around for the whole child
he’s been around for the whole child
he’s been around for the whole child I’ve just joined in now but thinking
I’ve just joined in now but thinking
I’ve just joined in now but thinking that you know knowing that LinkedIn is a
that you know knowing that LinkedIn is a
that you know knowing that LinkedIn is a place for business and not necessarily
place for business and not necessarily
place for business and not necessarily for the consumer market and so this this
for the consumer market and so this this
for the consumer market and so this this kind of thing might go hand-in-hand with
kind of thing might go hand-in-hand with
kind of thing might go hand-in-hand with another social media campaign but what
another social media campaign but what
another social media campaign but what are the businesses that can help me get
are the businesses that can help me get
are the businesses that can help me get this event launched if it’s sponsors or
this event launched if it’s sponsors or
this event launched if it’s sponsors or if it’s media partners or if it’s
if it’s media partners or if it’s
if it’s media partners or if it’s corporations that might have an interest
corporations that might have an interest
corporations that might have an interest in it linkedin is the vehicle be able to
in it linkedin is the vehicle be able to
in it linkedin is the vehicle be able to reach those people much more effectively
reach those people much more effectively
reach those people much more effectively than a google adwords campaign but if
than a google adwords campaign but if
than a google adwords campaign but if you are trying to for the consumer deal
you are trying to for the consumer deal
you are trying to for the consumer deal mass market then you might have more
mass market then you might have more
mass market then you might have more success with the other network citizens
success with the other network citizens
success with the other network citizens it sounds like it’s a much more targeted
it sounds like it’s a much more targeted
it sounds like it’s a much more targeted specific approach then I’m just going to
specific approach then I’m just going to
specific approach then I’m just going to blast it out there I’m love trying to go
blast it out there I’m love trying to go
blast it out there I’m love trying to go after specific people I specific
after specific people I specific
after specific people I specific companies to help me promote this well
companies to help me promote this well
companies to help me promote this well the great thing about London is you can
the great thing about London is you can
the great thing about London is you can target because again when you’re using
target because again when you’re using
target because again when you’re using premiums and use nails navigate if you
premiums and use nails navigate if you
premiums and use nails navigate if you can do searches target the kinds of
can do searches target the kinds of
can do searches target the kinds of companies then target the kinds of
companies then target the kinds of
companies then target the kinds of people in the kinds of cities
people in the kinds of cities
people in the kinds of cities professions you want it can be having a
professions you want it can be having a
professions you want it can be having a marketing event you know you can have a
marketing event you know you can have a
marketing event you know you can have a seminar on whatever kind of marketing
seminar on whatever kind of marketing
seminar on whatever kind of marketing and who wants to go to marketing event
and who wants to go to marketing event
and who wants to go to marketing event marketing directors marketing people you
marketing directors marketing people you
marketing directors marketing people you know marketing agencies well you can
know marketing agencies well you can
know marketing agencies well you can find them all on linkedin and you can
find them all on linkedin and you can
find them all on linkedin and you can promote your event like that or an
promote your event like that or an
promote your event like that or an accounting event you know all all
accounting event you know all all
accounting event you know all all accountants and professional accountants
accountants and professional accountants
accountants and professional accountants and finance people are on linkedin and
and finance people are on linkedin and
and finance people are on linkedin and those are the kinds of people that would
those are the kinds of people that would
those are the kinds of people that would want to attend that event so why
want to attend that event so why
want to attend that event so why wouldn’t you promote that event unlike
wouldn’t you promote that event unlike
wouldn’t you promote that event unlike that that’s where you’re going to get
that that’s where you’re going to get
that that’s where you’re going to get those kinds of people because there’s
those kinds of people because there’s
those kinds of people because there’s hundreds of thousands if not millions of
hundreds of thousands if not millions of
hundreds of thousands if not millions of financial professionals in on sitting on
financial professionals in on sitting on
financial professionals in on sitting on linkedin today so it is it is more
linkedin today so it is it is more
linkedin today so it is it is more targeted because Evan the ability to
targeted because Evan the ability to
targeted because Evan the ability to target is there as opposed to doing you
target is there as opposed to doing you
target is there as opposed to doing you know mass campaigns that may not reach
know mass campaigns that may not reach
know mass campaigns that may not reach the right people and again a lot of
the right people and again a lot of
the right people and again a lot of these tactics that I’m talking about our
these tactics that I’m talking about our
these tactics that I’m talking about our free like it doesn’t cost anything to
free like it doesn’t cost anything to
free like it doesn’t cost anything to put up an event page it doesn’t cost
put up an event page it doesn’t cost
put up an event page it doesn’t cost anything to write a blog it doesn’t cost
anything to write a blog it doesn’t cost
anything to write a blog it doesn’t cost you know we do these things on behalf of
you know we do these things on behalf of
you know we do these things on behalf of our clients because they don’t
our clients because they don’t
our clients because they don’t the time or the expertise to do it but
the time or the expertise to do it but
the time or the expertise to do it but but working within the linkedin platform
but working within the linkedin platform
but working within the linkedin platform aside from you know small monthly
aside from you know small monthly
aside from you know small monthly subscription to your premium account
subscription to your premium account
subscription to your premium account doesn’t really cost anything so so it
doesn’t really cost anything so so it
doesn’t really cost anything so so it should be tried it should be something
should be tried it should be something
should be tried it should be something that people look at doing just just by
that people look at doing just just by
that people look at doing just just by the fact that it doesn’t cost anything
the fact that it doesn’t cost anything
the fact that it doesn’t cost anything to do yes I’m looking at the clock and
to do yes I’m looking at the clock and
to do yes I’m looking at the clock and it’s amazing how quickly a half an hour
it’s amazing how quickly a half an hour
it’s amazing how quickly a half an hour runs by we’re already a little bit over
runs by we’re already a little bit over
runs by we’re already a little bit over um there we are yeah broad for people
um there we are yeah broad for people
um there we are yeah broad for people who are watching and the people watching
who are watching and the people watching
who are watching and the people watching live and the people are going to be
live and the people are going to be
live and the people are going to be watching you know after this is record
watching you know after this is record
watching you know after this is record and put up on the channel where can
and put up on the channel where can
and put up on the channel where can people go to learn more about you if
people go to learn more about you if
people go to learn more about you if they have more questions or they’re
they have more questions or they’re
they have more questions or they’re interested in your service yeah
interested in your service yeah
interested in your service yeah absolutely so join me on LinkedIn no
absolutely so join me on LinkedIn no
absolutely so join me on LinkedIn no surprise there that’s a great place to
surprise there that’s a great place to
surprise there that’s a great place to find a little bit about myself and about
find a little bit about myself and about
find a little bit about myself and about black marketing again we’re global
black marketing again we’re global
black marketing again we’re global company with offices in Singapore our
company with offices in Singapore our
company with offices in Singapore our global CEO Chris weed is based and we
global CEO Chris weed is based and we
global CEO Chris weed is based and we have offices in the UK with Paul
have offices in the UK with Paul
have offices in the UK with Paul Greenwood who manages that and Martin
Greenwood who manages that and Martin
Greenwood who manages that and Martin Dowling out in Australia and I’m
Dowling out in Australia and I’m
Dowling out in Australia and I’m responsible for north america so you can
responsible for north america so you can
responsible for north america so you can you can you know check me out search
you can you know check me out search
you can you know check me out search ronca Netsky or black marketing on
ronca Netsky or black marketing on
ronca Netsky or black marketing on linkedin in the search now you can go to
linkedin in the search now you can go to
linkedin in the search now you can go to our black marketing com website as well
our black marketing com website as well
our black marketing com website as well for more information on us and what we
for more information on us and what we
for more information on us and what we do and how we do it and feel free to
do and how we do it and feel free to
do and how we do it and feel free to connect with me send me connection
connect with me send me connection
connect with me send me connection requests let me know that you that you
requests let me know that you that you
requests let me know that you that you saw our our live chat here or the
saw our our live chat here or the
saw our our live chat here or the recorded version and i’ll be happy to
recorded version and i’ll be happy to
recorded version and i’ll be happy to connect with you and learn about what
connect with you and learn about what
connect with you and learn about what you’re doing so those are those are the
you’re doing so those are those are the
you’re doing so those are those are the best ways you know you know use linkedin
best ways you know you know use linkedin
best ways you know you know use linkedin and you’ll find us there awesome thank
and you’ll find us there awesome thank
and you’ll find us there awesome thank you Ron and really appreciate the time
you Ron and really appreciate the time
you Ron and really appreciate the time and the advice yeah thank you I really
and the advice yeah thank you I really
and the advice yeah thank you I really appreciate you doing this and taking the
appreciate you doing this and taking the
appreciate you doing this and taking the time today to to talk with me so so
time today to to talk with me so so
time today to to talk with me so so that’s that’s much appreciated thank you
that’s that’s much appreciated thank you
that’s that’s much appreciated thank you evan cool and thank you everybody for
evan cool and thank you everybody for
evan cool and thank you everybody for watching that wraps up another hangout
watching that wraps up another hangout
watching that wraps up another hangout and we’ll talk you soon keep your
and we’ll talk you soon keep your
and we’ll talk you soon keep your printer take care everyone
”
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