welcome to another edition of famous Friday where we modeled success of
Friday where we modeled success of
Friday where we modeled success of famous entrepreneurs to help you
famous entrepreneurs to help you
famous entrepreneurs to help you accomplish your goals today’s lesson is
accomplish your goals today’s lesson is
accomplish your goals today’s lesson is leverage others and accounts from Joyce
leverage others and accounts from Joyce
leverage others and accounts from Joyce Clyde Hall who is the founder of
Clyde Hall who is the founder of
Clyde Hall who is the founder of hallmark cards now when hall was getting
hallmark cards now when hall was getting
hallmark cards now when hall was getting started with hallmark the greeting card
started with hallmark the greeting card
started with hallmark the greeting card in if she was really just getting
in if she was really just getting
in if she was really just getting started it wasn’t something that people
started it wasn’t something that people
started it wasn’t something that people gave to each other you didn’t have
gave to each other you didn’t have
gave to each other you didn’t have birthday cards and Christmas cards and
birthday cards and Christmas cards and
birthday cards and Christmas cards and Valentine’s Day cards and what helped
Valentine’s Day cards and what helped
Valentine’s Day cards and what helped really make his company take off and
really make his company take off and
really make his company take off and launch this entire industry was
launch this entire industry was
launch this entire industry was collaborations with celebrities of the
collaborations with celebrities of the
collaborations with celebrities of the day so he partnered up with artists and
day so he partnered up with artists and
day so he partnered up with artists and musicians and writers and people who
musicians and writers and people who
musicians and writers and people who were well-known known quantities and
were well-known known quantities and
were well-known known quantities and he’d leveraged their name to make his
he’d leveraged their name to make his
he’d leveraged their name to make his company grow so he parted up with Norman
company grow so he parted up with Norman
company grow so he parted up with Norman Rockwell and Winston Churchill and
Rockwell and Winston Churchill and
Rockwell and Winston Churchill and Jackie Kennedy and they all created
Jackie Kennedy and they all created
Jackie Kennedy and they all created their own cards and he leveraged their
their own cards and he leveraged their
their own cards and he leveraged their brand to create his own and pretty soon
brand to create his own and pretty soon
brand to create his own and pretty soon homework became known as a source of
homework became known as a source of
homework became known as a source of excellence as the standard company to go
excellence as the standard company to go
excellence as the standard company to go to and so you want to do the same thing
to and so you want to do the same thing
to and so you want to do the same thing with your business if you’re just
with your business if you’re just
with your business if you’re just getting started and you don’t know you
getting started and you don’t know you
getting started and you don’t know you know how to launch it you don’t know how
know how to launch it you don’t know how
know how to launch it you don’t know how to get any exposure you are trying to
to get any exposure you are trying to
to get any exposure you are trying to build a brand leverage the names of
build a brand leverage the names of
build a brand leverage the names of other people have their credibility help
other people have their credibility help
other people have their credibility help you grow here’s how I did it when I was
you grow here’s how I did it when I was
you grow here’s how I did it when I was first launched in my business I
first launched in my business I
first launched in my business I high-diving Carmical com it was a
high-diving Carmical com it was a
high-diving Carmical com it was a website and I shared my own thoughts and
website and I shared my own thoughts and
website and I shared my own thoughts and opinions and other people started
opinions and other people started
opinions and other people started contributing their thoughts and their
contributing their thoughts and their
contributing their thoughts and their stories and their wisdom but nobody
stories and their wisdom but nobody
stories and their wisdom but nobody really knew who some of these people
really knew who some of these people
really knew who some of these people were you know business coaches marketing
were you know business coaches marketing
were you know business coaches marketing consultants but no big names and I
consultants but no big names and I
consultants but no big names and I thought you know what I need to get some
thought you know what I need to get some
thought you know what I need to get some big names attached to this so that if
big names attached to this so that if
big names attached to this so that if people see their names on it so I got to
people see their names on it so I got to
people see their names on it so I got to join that I got to be a part of it
join that I got to be a part of it
join that I got to be a part of it because this person is a part of it and
because this person is a part of it and
because this person is a part of it and so I’ve started by reaching out to God
so I’ve started by reaching out to God
so I’ve started by reaching out to God Kawasaki and Seth Godin who are both
Kawasaki and Seth Godin who are both
Kawasaki and Seth Godin who are both well-known bloggers at the time and they
well-known bloggers at the time and they
well-known bloggers at the time and they agreed and then I used their names to
agreed and then I used their names to
agreed and then I used their names to leverage to get other people involved
leverage to get other people involved
leverage to get other people involved and we got Michael Gerber and Zig Ziglar
and we got Michael Gerber and Zig Ziglar
and we got Michael Gerber and Zig Ziglar and jack canfield and tons of other
and jack canfield and tons of other
and jack canfield and tons of other people who are well known in the
people who are well known in the
people who are well known in the entrepreneur circle and I made my way up
entrepreneur circle and I made my way up
entrepreneur circle and I made my way up to getting Donald Trump involved as well
to getting Donald Trump involved as well
to getting Donald Trump involved as well and when we
and when we
and when we the pitch to him he saw all these other
the pitch to him he saw all these other
the pitch to him he saw all these other people who are involved and he said yes
people who are involved and he said yes
people who are involved and he said yes you want to share his content and once I
you want to share his content and once I
you want to share his content and once I got him and all these other people I
got him and all these other people I
got him and all these other people I stopped having to promote it because the
stopped having to promote it because the
stopped having to promote it because the author’s look at it and say hey all
author’s look at it and say hey all
author’s look at it and say hey all these people are involved in it I want
these people are involved in it I want
these people are involved in it I want to jump on board that train as well and
to jump on board that train as well and
to jump on board that train as well and that’s kind of where we hit a tipping
that’s kind of where we hit a tipping
that’s kind of where we hit a tipping point so that’s how to practically apply
point so that’s how to practically apply
point so that’s how to practically apply it to your business you may not be able
it to your business you may not be able
it to your business you may not be able to start right now I’d base and go after
to start right now I’d base and go after
to start right now I’d base and go after somebody like Donald Trump hey you may
somebody like Donald Trump hey you may
somebody like Donald Trump hey you may be able to go for it if you think you
be able to go for it if you think you
be able to go for it if you think you can you know go take that shot but if
can you know go take that shot but if
can you know go take that shot but if it’s too big a shot then start smaller
it’s too big a shot then start smaller
it’s too big a shot then start smaller and work your way up you know get get
and work your way up you know get get
and work your way up you know get get somebody who’s a little bit ahead of you
somebody who’s a little bit ahead of you
somebody who’s a little bit ahead of you and use their name to get something a
and use their name to get something a
and use their name to get something a little bit ahead of them and continue to
little bit ahead of them and continue to
little bit ahead of them and continue to build up and by the time you get to that
build up and by the time you get to that
build up and by the time you get to that Donald Trump or whoever it is that
Donald Trump or whoever it is that
Donald Trump or whoever it is that you’re trying to reach you can show them
you’re trying to reach you can show them
you’re trying to reach you can show them all the people that are involved in this
all the people that are involved in this
all the people that are involved in this project and make it a lot more appealing
project and make it a lot more appealing
project and make it a lot more appealing to them so to build your brand a fast
to them so to build your brand a fast
to them so to build your brand a fast way to do it instead of just trying to
way to do it instead of just trying to
way to do it instead of just trying to do it all yourself is leverage other
do it all yourself is leverage other
do it all yourself is leverage other people’s name recognition get them
people’s name recognition get them
people’s name recognition get them involved through collaborations with you
involved through collaborations with you
involved through collaborations with you to help your company grow believe for
to help your company grow believe for
to help your company grow believe for those you watch this video you’ll like
those you watch this video you’ll like
those you watch this video you’ll like it you can support me by subscribing
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a comment let me know what you think your comments mean a lot to me and I
your comments mean a lot to me and I
your comments mean a lot to me and I appreciate them thank you so much belief
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