he’s the son of divorced immigrant parents when he was nine he sold
parents when he was nine he sold
parents when he was nine he sold newspapers and Christmas cards to
newspapers and Christmas cards to
newspapers and Christmas cards to support his family today he’s worth
support his family today he’s worth
support his family today he’s worth almost three billion dollars he’s John
almost three billion dollars he’s John
almost three billion dollars he’s John Paul DeJoria and here are his top ten
Paul DeJoria and here are his top ten
Paul DeJoria and here are his top ten rules for success well you get there
rules for success well you get there
rules for success well you get there through one believing in yourself as you
through one believing in yourself as you
through one believing in yourself as you know so well when we started we had $700
know so well when we started we had $700
know so well when we started we had $700 made a day to day barely but we believe
made a day to day barely but we believe
made a day to day barely but we believe what we did was the very very best and
what we did was the very very best and
what we did was the very very best and it goes on the premise if you realize
it goes on the premise if you realize
it goes on the premise if you realize that you’re going to run across a lot of
that you’re going to run across a lot of
that you’re going to run across a lot of rejection I say this time in and time
rejection I say this time in and time
rejection I say this time in and time out be prepared for the rejection no
out be prepared for the rejection no
out be prepared for the rejection no matter how bad it is don’t let it
matter how bad it is don’t let it
matter how bad it is don’t let it overcome you or influence you keep on
overcome you or influence you keep on
overcome you or influence you keep on going towards what you want to do no
going towards what you want to do no
going towards what you want to do no matter what no matter whether your bills
matter what no matter whether your bills
matter what no matter whether your bills are paid not paid someone says no a
are paid not paid someone says no a
are paid not paid someone says no a thousand times again go back to be as
thousand times again go back to be as
thousand times again go back to be as enthusiastic on door number 100 as you
enthusiastic on door number 100 as you
enthusiastic on door number 100 as you were on door number one but believe in
were on door number one but believe in
were on door number one but believe in yourself and it’s really all about
yourself and it’s really all about
yourself and it’s really all about knowing you have a great service or a
knowing you have a great service or a
knowing you have a great service or a great product that’ll put you in the
great product that’ll put you in the
great product that’ll put you in the reorder business so you’re never selling
reorder business so you’re never selling
reorder business so you’re never selling you’re trying to get it in someone’s
you’re trying to get it in someone’s
you’re trying to get it in someone’s hands whether it’s a service or a
hands whether it’s a service or a
hands whether it’s a service or a product knowing it’s so darn good that
product knowing it’s so darn good that
product knowing it’s so darn good that they’re going to want to order it again
they’re going to want to order it again
they’re going to want to order it again or tell a friend about it to order and
or tell a friend about it to order and
or tell a friend about it to order and that’s the real secret there I’ve been
that’s the real secret there I’ve been
that’s the real secret there I’ve been homeless twice in my life when you’re
homeless twice in my life when you’re
homeless twice in my life when you’re down and out it’s not an easy thing
down and out it’s not an easy thing
down and out it’s not an easy thing first time I was homeless I was 23 years
first time I was homeless I was 23 years
first time I was homeless I was 23 years old second time is when I started John
old second time is when I started John
old second time is when I started John Paul Mitchell Systems and I was in my
Paul Mitchell Systems and I was in my
Paul Mitchell Systems and I was in my 30s and started thinking how bad things
30s and started thinking how bad things
30s and started thinking how bad things aren’t oh my god things are bad how do I
aren’t oh my god things are bad how do I
aren’t oh my god things are bad how do I exist in this bad situation I looked at
exist in this bad situation I looked at
exist in this bad situation I looked at how do I get out of it one time I had no
how do I get out of it one time I had no
how do I get out of it one time I had no money had a car that a broken radiator
money had a car that a broken radiator
money had a car that a broken radiator had to keep on putting water in it but I
had to keep on putting water in it but I
had to keep on putting water in it but I would go around collecting old soda pop
would go around collecting old soda pop
would go around collecting old soda pop bottles take them in two cents for
bottles take them in two cents for
bottles take them in two cents for little one five cents for a big one get
little one five cents for a big one get
little one five cents for a big one get some money and look for part-time jobs
some money and look for part-time jobs
some money and look for part-time jobs no matter what they paid I wanted to get
no matter what they paid I wanted to get
no matter what they paid I wanted to get out of it I didn’t want to be okay I’m
out of it I didn’t want to be okay I’m
out of it I didn’t want to be okay I’m gonna have to stay this way for a while
gonna have to stay this way for a while
gonna have to stay this way for a while how do I survive I look at how I got out
how do I survive I look at how I got out
how do I survive I look at how I got out of it and by gosh you can get out of it
of it and by gosh you can get out of it
of it and by gosh you can get out of it America does work you just have to do
America does work you just have to do
America does work you just have to do something it’s a combination one the
something it’s a combination one the
something it’s a combination one the product but you could also have the best
product but you could also have the best
product but you could also have the best product in the world but unless you tell
product in the world but unless you tell
product in the world but unless you tell people about and get them to use it it’s
people about and get them to use it it’s
people about and get them to use it it’s just going to sit there so as a
just going to sit there so as a
just going to sit there so as a combination of
combination of
combination of a couple of things one that product was
a couple of things one that product was
a couple of things one that product was exceptional same with patron tequila’s
exceptional same with patron tequila’s
exceptional same with patron tequila’s Paul Mitchell or John Paul pet
Paul Mitchell or John Paul pet
Paul Mitchell or John Paul pet exceptional product but then one must do
exceptional product but then one must do
exceptional product but then one must do what those that maybe aren’t quite as
what those that maybe aren’t quite as
what those that maybe aren’t quite as successful don’t want to do whatever it
successful don’t want to do whatever it
successful don’t want to do whatever it takes work seven days a week from early
takes work seven days a week from early
takes work seven days a week from early morning to late at night a lot of
morning to late at night a lot of
morning to late at night a lot of rejection comes your way overcome that
rejection comes your way overcome that
rejection comes your way overcome that rejection and know that what you have is
rejection and know that what you have is
rejection and know that what you have is so good eventually you’ll get through it
so good eventually you’ll get through it
so good eventually you’ll get through it eventually getting reorder business
eventually getting reorder business
eventually getting reorder business successful people do the things
successful people do the things
successful people do the things unsuccessful people don’t want to do or
unsuccessful people don’t want to do or
unsuccessful people don’t want to do or have a very difficult time doing guys
have a very difficult time doing guys
have a very difficult time doing guys very difficult time and that is keeping
very difficult time and that is keeping
very difficult time and that is keeping yourself going when nothing’s working
yourself going when nothing’s working
yourself going when nothing’s working when everyone else is saying no no no no
when everyone else is saying no no no no
when everyone else is saying no no no no no first thing would be in your category
no first thing would be in your category
no first thing would be in your category make it the best you possibly can so
make it the best you possibly can so
make it the best you possibly can so when the end result is the consumer is
when the end result is the consumer is
when the end result is the consumer is tasting it is it something they want to
tasting it is it something they want to
tasting it is it something they want to get again that’s number one second thing
get again that’s number one second thing
get again that’s number one second thing is have a story or excitement behind it
is have a story or excitement behind it
is have a story or excitement behind it which is true we did that with patron
which is true we did that with patron
which is true we did that with patron for example we had a tequila tasting
for example we had a tequila tasting
for example we had a tequila tasting test back in 1989 at Spago’s restaurant
test back in 1989 at Spago’s restaurant
test back in 1989 at Spago’s restaurant and we just won hands down so there was
and we just won hands down so there was
and we just won hands down so there was some validity not just from taste but
some validity not just from taste but
some validity not just from taste but from what was going on but in any
from what was going on but in any
from what was going on but in any product let’s say you want to start an
product let’s say you want to start an
product let’s say you want to start an envelope company stay but they can’t
envelope company stay but they can’t
envelope company stay but they can’t come in anything you have to know
come in anything you have to know
come in anything you have to know yourself that it’s the best you can do
yourself that it’s the best you can do
yourself that it’s the best you can do and then you have to be willing to tell
and then you have to be willing to tell
and then you have to be willing to tell enough people until enough people say
enough people until enough people say
enough people until enough people say yes once they say yes you have to put
yes once they say yes you have to put
yes once they say yes you have to put your personality into it go by and thank
your personality into it go by and thank
your personality into it go by and thank them make sure it’s going well a lot of
them make sure it’s going well a lot of
them make sure it’s going well a lot of people just shoot something out to get
people just shoot something out to get
people just shoot something out to get can I get a thousand customers where
can I get a thousand customers where
can I get a thousand customers where they have the first fifty or hundred and
they have the first fifty or hundred and
they have the first fifty or hundred and don’t pay attention to them you must pay
don’t pay attention to them you must pay
don’t pay attention to them you must pay attention to your first customers unreal
attention to your first customers unreal
attention to your first customers unreal attention it’s easier to keep somebody
attention it’s easier to keep somebody
attention it’s easier to keep somebody than this is try and get somebody new
than this is try and get somebody new
than this is try and get somebody new let’s do the best we can with what we
let’s do the best we can with what we
let’s do the best we can with what we have
have
have see we want to live in the now and you
see we want to live in the now and you
see we want to live in the now and you see when you’re down and out or having
see when you’re down and out or having
see when you’re down and out or having difficulties your mind is working very
difficulties your mind is working very
difficulties your mind is working very fast not your being your mind is working
fast not your being your mind is working
fast not your being your mind is working very fast and it’s working off a lot of
very fast and it’s working off a lot of
very fast and it’s working off a lot of nails from the past so a lot of
nails from the past so a lot of
nails from the past so a lot of experiences from the past and worries of
experiences from the past and worries of
experiences from the past and worries of what may happen the future going through
what may happen the future going through
what may happen the future going through your mind well if you could eliminate
your mind well if you could eliminate
your mind well if you could eliminate that by saying okay there’s nothing to
that by saying okay there’s nothing to
that by saying okay there’s nothing to do about the past that
do about the past that
do about the past that Stud yesterday’s newspapers can’t change
Stud yesterday’s newspapers can’t change
Stud yesterday’s newspapers can’t change them and who knows for sure was could
them and who knows for sure was could
them and who knows for sure was could have in the future let’s be here right
have in the future let’s be here right
have in the future let’s be here right now take what resources we have right
now take what resources we have right
now take what resources we have right now act upon them and act towards a good
now act upon them and act towards a good
now act upon them and act towards a good future goal so you are actually going
future goal so you are actually going
future goal so you are actually going along the street trading in you know
along the street trading in you know
along the street trading in you know bottles to get a nickel apiece and in
bottles to get a nickel apiece and in
bottles to get a nickel apiece and in those days actually was a second time I
those days actually was a second time I
those days actually was a second time I was also it’s okay
was also it’s okay
was also it’s okay but in those days you got two cents for
but in those days you got two cents for
but in those days you got two cents for a little pop bottle five cents for a big
a little pop bottle five cents for a big
a little pop bottle five cents for a big one in every grocery store and every
one in every grocery store and every
one in every grocery store and every liquor store you would just bring them
liquor store you would just bring them
liquor store you would just bring them to and they give you the money and you
to and they give you the money and you
to and they give you the money and you know you do a chapter to exist of if
know you do a chapter to exist of if
know you do a chapter to exist of if times are lean but alesis nation affords
times are lean but alesis nation affords
times are lean but alesis nation affords that opportunity if you know where
that opportunity if you know where
that opportunity if you know where you’re at well how can I best make it a
you’re at well how can I best make it a
you’re at well how can I best make it a survive not oh poor me how do i entrench
survive not oh poor me how do i entrench
survive not oh poor me how do i entrench myself for long term survival it’s how
myself for long term survival it’s how
myself for long term survival it’s how do I survive right now get myself to the
do I survive right now get myself to the
do I survive right now get myself to the next step that’s the attitude you have
next step that’s the attitude you have
next step that’s the attitude you have now for starters we know we have a darn
now for starters we know we have a darn
now for starters we know we have a darn good product but if we take the time
good product but if we take the time
good product but if we take the time with ourselves and our staff to go in
with ourselves and our staff to go in
with ourselves and our staff to go in there and tell them all the ways to use
there and tell them all the ways to use
there and tell them all the ways to use it and reassure them not only a good
it and reassure them not only a good
it and reassure them not only a good product but here’s how you use it to
product but here’s how you use it to
product but here’s how you use it to create a good salon experience or the
create a good salon experience or the
create a good salon experience or the consumer when you take it home to keep
consumer when you take it home to keep
consumer when you take it home to keep your hair the same in between visit you
your hair the same in between visit you
your hair the same in between visit you fill a need in the marketplace
fill a need in the marketplace
fill a need in the marketplace one there’s the need of course to buy a
one there’s the need of course to buy a
one there’s the need of course to buy a product or another product but the next
product or another product but the next
product or another product but the next one is you must constantly remind them
one is you must constantly remind them
one is you must constantly remind them how to use it properly which makes you a
how to use it properly which makes you a
how to use it properly which makes you a little different now granted maybe
little different now granted maybe
little different now granted maybe there’s another one use the same way but
there’s another one use the same way but
there’s another one use the same way but nobody told them we’re amazing times
nobody told them we’re amazing times
nobody told them we’re amazing times when people are using some of our finest
when people are using some of our finest
when people are using some of our finest products and didn’t know there’s other
products and didn’t know there’s other
products and didn’t know there’s other ways to use it also it’s through
ways to use it also it’s through
ways to use it also it’s through education must constantly reinforce the
education must constantly reinforce the
education must constantly reinforce the education and why it’s so good I don’t
education and why it’s so good I don’t
education and why it’s so good I don’t care what you have in life no matter
care what you have in life no matter
care what you have in life no matter where you are in your life they’ll
where you are in your life they’ll
where you are in your life they’ll always be somebody that needs it more
always be somebody that needs it more
always be somebody that needs it more than you do so whenever you can give as
than you do so whenever you can give as
than you do so whenever you can give as little as it might be or with us of your
little as it might be or with us of your
little as it might be or with us of your own self I know my 20s in my early 20s
own self I know my 20s in my early 20s
own self I know my 20s in my early 20s I’d have a lot of money but at
I’d have a lot of money but at
I’d have a lot of money but at Thanksgiving and at Christmas I’ve been
Thanksgiving and at Christmas I’ve been
Thanksgiving and at Christmas I’ve been Griffith Park in the lines at the feedin
Griffith Park in the lines at the feedin
Griffith Park in the lines at the feedin I be feeding people they came on the
I be feeding people they came on the
I be feeding people they came on the line sir I was there at the feed in I
line sir I was there at the feed in I
line sir I was there at the feed in I could serve really good I could cut a
could serve really good I could cut a
could serve really good I could cut a turkey SELCO man I got really good at
turkey SELCO man I got really good at
turkey SELCO man I got really good at that I was a good server it made me feel
that I was a good server it made me feel
that I was a good server it made me feel good because I was part of giving back
good because I was part of giving back
good because I was part of giving back as you are part of giving back it opens
as you are part of giving back it opens
as you are part of giving back it opens you up it opens you the human being
you up it opens you the human being
you up it opens you the human being in a huge way you was it your soul the
in a huge way you was it your soul the
in a huge way you was it your soul the entity inside of you opens up it’s the
entity inside of you opens up it’s the
entity inside of you opens up it’s the most amazing thing it’s not about poor
most amazing thing it’s not about poor
most amazing thing it’s not about poor me me me me poor me nama get my look
me me me me poor me nama get my look
me me me me poor me nama get my look corner over here for me it’s about hey
corner over here for me it’s about hey
corner over here for me it’s about hey I’m going to give I mean I have any
I’m going to give I mean I have any
I’m going to give I mean I have any money but I’m gonna open that door for
money but I’m gonna open that door for
money but I’m gonna open that door for you you need a help at hand I’m going to
you you need a help at hand I’m going to
you you need a help at hand I’m going to be there for you I’m gonna lend a
be there for you I’m gonna lend a
be there for you I’m gonna lend a helping hand your home being opens up
helping hand your home being opens up
helping hand your home being opens up when things like this happen when we
when things like this happen when we
when things like this happen when we hire people at patron or John Paul
hire people at patron or John Paul
hire people at patron or John Paul Mitchell Systems
Mitchell Systems
Mitchell Systems the people we hire do more than one
the people we hire do more than one
the people we hire do more than one thing we purposely give someone the
thing we purposely give someone the
thing we purposely give someone the responsibility of several positions
responsibility of several positions
responsibility of several positions they’re paid extremely well we take more
they’re paid extremely well we take more
they’re paid extremely well we take more than good care of them but it gives them
than good care of them but it gives them
than good care of them but it gives them the opportunity to be in something that
the opportunity to be in something that
the opportunity to be in something that if times are ever tough you don’t have
if times are ever tough you don’t have
if times are ever tough you don’t have to eliminate anybody they can migrate
to eliminate anybody they can migrate
to eliminate anybody they can migrate into a variety of things because they’re
into a variety of things because they’re
into a variety of things because they’re already doing it now as business thinks
already doing it now as business thinks
already doing it now as business thinks about this and they start hiring people
about this and they start hiring people
about this and they start hiring people from beginning with fewer moving parts
from beginning with fewer moving parts
from beginning with fewer moving parts we probably have 1/4 the amount of staff
we probably have 1/4 the amount of staff
we probably have 1/4 the amount of staff that our competitors have you know per
that our competitors have you know per
that our competitors have you know per capita and per you know what we do in
capita and per you know what we do in
capita and per you know what we do in business but we hire where you do more
business but we hire where you do more
business but we hire where you do more than one thing in fact I think it’s one
than one thing in fact I think it’s one
than one thing in fact I think it’s one of the things that’s going to make
of the things that’s going to make
of the things that’s going to make America great it made America great in
America great it made America great in
America great it made America great in the past it hasn’t been quite as great
the past it hasn’t been quite as great
the past it hasn’t been quite as great as it could be but it will be in the
as it could be but it will be in the
as it could be but it will be in the future where people say of getting one
future where people say of getting one
future where people say of getting one job to do one thing all the time that
job to do one thing all the time that
job to do one thing all the time that they draw it out because it gets so
they draw it out because it gets so
they draw it out because it gets so boring they do two or three things all
boring they do two or three things all
boring they do two or three things all of a sudden they’re happy what they’re
of a sudden they’re happy what they’re
of a sudden they’re happy what they’re doing they’re excited about it and their
doing they’re excited about it and their
doing they’re excited about it and their days well long term entrepreneurship is
days well long term entrepreneurship is
days well long term entrepreneurship is liking what you do who you do it with
liking what you do who you do it with
liking what you do who you do it with and who you do it for if you’re not
and who you do it for if you’re not
and who you do it for if you’re not having fun then you’re only in business
having fun then you’re only in business
having fun then you’re only in business to make some money
to make some money
to make some money I still work I work every single day but
I still work I work every single day but
I still work I work every single day but I love what I do so I of fun so it
I love what I do so I of fun so it
I love what I do so I of fun so it became a lifestyle when you’re working
became a lifestyle when you’re working
became a lifestyle when you’re working it becomes work it’s not fun when you’re
it becomes work it’s not fun when you’re
it becomes work it’s not fun when you’re working becomes part of your lifestyle
working becomes part of your lifestyle
working becomes part of your lifestyle because you like it it’s fun I look
because you like it it’s fun I look
because you like it it’s fun I look forward to calling on salons I look
forward to calling on salons I look
forward to calling on salons I look forward to walking in some places say
forward to walking in some places say
forward to walking in some places say thank you for using Paul Mitchell I look
thank you for using Paul Mitchell I look
thank you for using Paul Mitchell I look forward to walking into a cocktail
forward to walking into a cocktail
forward to walking into a cocktail lounge Wow thank you for having patron
lounge Wow thank you for having patron
lounge Wow thank you for having patron on the menu two people in the hip-hop
on the menu two people in the hip-hop
on the menu two people in the hip-hop industry thank you for singing about
industry thank you for singing about
industry thank you for singing about patrolling the country-western Street
patrolling the country-western Street
patrolling the country-western Street thank you for doing this in other words
thank you for doing this in other words
thank you for doing this in other words I like it so much that I appreciate so
I like it so much that I appreciate so
I like it so much that I appreciate so much also the people that like it too
much also the people that like it too
much also the people that like it too it’s a lifestyle and it’s a good one so
it’s a lifestyle and it’s a good one so
it’s a lifestyle and it’s a good one so if an entrepreneur can make a lifestyle
if an entrepreneur can make a lifestyle
if an entrepreneur can make a lifestyle that they like with the people they want
that they like with the people they want
that they like with the people they want to deal with part of their business
to deal with part of their business
to deal with part of their business it’ll be long term and it will prosper
it’ll be long term and it will prosper
it’ll be long term and it will prosper because you are having fun everyone’s
because you are having fun everyone’s
because you are having fun everyone’s that fun thank you so much for watching
that fun thank you so much for watching
that fun thank you so much for watching I made this video because mole Modern
I made this video because mole Modern
I made this video because mole Modern asked me to so if there’s a famous
asked me to so if there’s a famous
asked me to so if there’s a famous entrepreneur that you want me to profile
entrepreneur that you want me to profile
entrepreneur that you want me to profile next leave it in the comments below and
next leave it in the comments below and
next leave it in the comments below and I’ll see what I can do
I’ll see what I can do
I’ll see what I can do I’d also love to know which of the 10
I’d also love to know which of the 10
I’d also love to know which of the 10 rules you feel most connected to which
rules you feel most connected to which
rules you feel most connected to which help you the most leave it in the
help you the most leave it in the
help you the most leave it in the comments below on the joining the
comments below on the joining the
comments below on the joining the discussion thanks again for watching
discussion thanks again for watching
discussion thanks again for watching continue to believe and I’ll see you
continue to believe and I’ll see you
continue to believe and I’ll see you soon
”
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