I’ve made billions of dollars of failures at amazon.com literally
failures at amazon.com literally
failures at amazon.com literally billions of dollars of failures it’s
billions of dollars of failures it’s
billions of dollars of failures it’s easy to have ideas it’s very hard to
easy to have ideas it’s very hard to
easy to have ideas it’s very hard to turn an idea into a successful product
turn an idea into a successful product
turn an idea into a successful product do something you’re very passionate
do something you’re very passionate
do something you’re very passionate about and don’t try to chase what is
about and don’t try to chase what is
about and don’t try to chase what is kind of the hot passion of the day he’s
kind of the hot passion of the day he’s
kind of the hot passion of the day he’s best known as the founder chairman and
best known as the founder chairman and
best known as the founder chairman and CEO of amazon.com he’s also the founder
CEO of amazon.com he’s also the founder
CEO of amazon.com he’s also the founder of Blue Origin a human spaceflight
of Blue Origin a human spaceflight
of Blue Origin a human spaceflight company he’s currently listed as a third
company he’s currently listed as a third
company he’s currently listed as a third wealthiest person in the world with a
wealthiest person in the world with a
wealthiest person in the world with a net worth of 70 2.8 billion dollars
net worth of 70 2.8 billion dollars
net worth of 70 2.8 billion dollars he’s Jeff Bezos and here’s my take on
he’s Jeff Bezos and here’s my take on
he’s Jeff Bezos and here’s my take on his top ten rules for success volume 2
his top ten rules for success volume 2
his top ten rules for success volume 2 also guys as you’re watching if you hear
also guys as you’re watching if you hear
also guys as you’re watching if you hear something that really resonates with you
something that really resonates with you
something that really resonates with you please leave it down the comments below
please leave it down the comments below
please leave it down the comments below and put quotes around it to other people
and put quotes around it to other people
and put quotes around it to other people can be inspired also when you write it
can be inspired also when you write it
can be inspired also when you write it down it’s much more likely to lock in
down it’s much more likely to lock in
down it’s much more likely to lock in for yourself as well
for yourself as well
for yourself as well enjoy
my job one of my jobs as the leader of
my job one of my jobs as the leader of Amazon is to encourage people to be bold
Amazon is to encourage people to be bold
Amazon is to encourage people to be bold and people love to focus on things that
and people love to focus on things that
and people love to focus on things that aren’t yet working and that’s good it’s
aren’t yet working and that’s good it’s
aren’t yet working and that’s good it’s human nature that kind of divine
human nature that kind of divine
human nature that kind of divine discontent can be very helpful but you
discontent can be very helpful but you
discontent can be very helpful but you really you know it’s incredibly hard to
really you know it’s incredibly hard to
really you know it’s incredibly hard to get people to take bold bets and you
get people to take bold bets and you
get people to take bold bets and you need to encourage that and if you’re
need to encourage that and if you’re
need to encourage that and if you’re going to take bold bets they’re going to
going to take bold bets they’re going to
going to take bold bets they’re going to be experiments and if they’re
be experiments and if they’re
be experiments and if they’re experiments you don’t know ahead of time
experiments you don’t know ahead of time
experiments you don’t know ahead of time though they’re going to work
though they’re going to work
though they’re going to work experiments are by their very nature
experiments are by their very nature
experiments are by their very nature prone to failure but big successes a few
prone to failure but big successes a few
prone to failure but big successes a few big successes compensate for dozens and
big successes compensate for dozens and
big successes compensate for dozens and dozens of things that didn’t work so you
dozens of things that didn’t work so you
dozens of things that didn’t work so you know bold bets AWS Kindle Amazon Prime
know bold bets AWS Kindle Amazon Prime
know bold bets AWS Kindle Amazon Prime our 3rd party seller business all of
our 3rd party seller business all of
our 3rd party seller business all of those things are examples of bold bets
those things are examples of bold bets
those things are examples of bold bets that that did work and they pay for a
that that did work and they pay for a
that that did work and they pay for a lot of experiments I’ve made billions of
lot of experiments I’ve made billions of
lot of experiments I’ve made billions of dollars of failures at Amazon calm
dollars of failures at Amazon calm
dollars of failures at Amazon calm literally billions of dollars of
literally billions of dollars of
literally billions of dollars of failures and you know you might remember
failures and you know you might remember
failures and you know you might remember pets calm or Cosmo or you know give
pets calm or Cosmo or you know give
pets calm or Cosmo or you know give myself a root canal with no anesthesia
myself a root canal with no anesthesia
myself a root canal with no anesthesia very easily none of those things are fun
very easily none of those things are fun
very easily none of those things are fun but but they also they don’t matter what
but but they also they don’t matter what
but but they also they don’t matter what really matters is companies that don’t
really matters is companies that don’t
really matters is companies that don’t continue to experiment companies that
continue to experiment companies that
continue to experiment companies that don’t embrace failure they eventually
don’t embrace failure they eventually
don’t embrace failure they eventually get in the desperate position where they
get in the desperate position where they
get in the desperate position where they only thing they can do is make a kind of
only thing they can do is make a kind of
only thing they can do is make a kind of Hail Mary bet at the very end of their
Hail Mary bet at the very end of their
Hail Mary bet at the very end of their corporate existence where as companies
corporate existence where as companies
corporate existence where as companies that are you know making bets all along
that are you know making bets all along
that are you know making bets all along even you know big bets but not bet the
even you know big bets but not bet the
even you know big bets but not bet the company bets I don’t believe in bet the
company bets I don’t believe in bet the
company bets I don’t believe in bet the company bets that’s when you’re
company bets that’s when you’re
company bets that’s when you’re desperate that’s that’s the last thing
desperate that’s that’s the last thing
desperate that’s that’s the last thing you can do we know from our past
you can do we know from our past
you can do we know from our past experiences that big things start small
experiences that big things start small
experiences that big things start small you know the biggest oak starts from an
you know the biggest oak starts from an
you know the biggest oak starts from an acorn and you’ve got to recognize you
acorn and you’ve got to recognize you
acorn and you’ve got to recognize you want to do anything new you’ve got to be
want to do anything new you’ve got to be
want to do anything new you’ve got to be willing to let that acorn grow into a
willing to let that acorn grow into a
willing to let that acorn grow into a little sapling
little sapling
little sapling and finally into a small tree and maybe
and finally into a small tree and maybe
and finally into a small tree and maybe one day it’ll be a big business on its
one day it’ll be a big business on its
one day it’ll be a big business on its own in fact that’s one of the models for
own in fact that’s one of the models for
own in fact that’s one of the models for one of your initiatives and forgive my
one of your initiatives and forgive my
one of your initiatives and forgive my pronunciation of the Latin but Greta
pronunciation of the Latin but Greta
pronunciation of the Latin but Greta team for Oct what does that mean to you
team for Oct what does that mean to you
team for Oct what does that mean to you well it means step by step ferociously
well it means step by step ferociously
well it means step by step ferociously and it’s the motto for Blue Origin and
and it’s the motto for Blue Origin and
and it’s the motto for Blue Origin and basically you can’t skip steps you have
basically you can’t skip steps you have
basically you can’t skip steps you have to put one foot in front of other things
to put one foot in front of other things
to put one foot in front of other things take time
take time
take time you there are no shortcuts and but but
you there are no shortcuts and but but
you there are no shortcuts and but but you want to do those steps with you know
you want to do those steps with you know
you want to do those steps with you know passion and ferocity
passion and ferocity
passion and ferocity I think Prai our most important piece of
I think Prai our most important piece of
I think Prai our most important piece of intellectual property is our brand name
intellectual property is our brand name
intellectual property is our brand name and I think people and I think this is
and I think people and I think this is
and I think people and I think this is very important for anybody who’s going
very important for anybody who’s going
very important for anybody who’s going to start a company or market an
to start a company or market an
to start a company or market an invention to understand is that brands
invention to understand is that brands
invention to understand is that brands for companies are like reputations for
for companies are like reputations for
for companies are like reputations for people and reputations are hard earned
people and reputations are hard earned
people and reputations are hard earned and easily lost so the most important
and easily lost so the most important
and easily lost so the most important intellectual property that a company can
intellectual property that a company can
intellectual property that a company can have is for us it’s that it’s it’s it’s
have is for us it’s that it’s it’s it’s
have is for us it’s that it’s it’s it’s Amazon it’s that name but what it stands
Amazon it’s that name but what it stands
Amazon it’s that name but what it stands for we’ve worked very hard to earn trust
for we’ve worked very hard to earn trust
for we’ve worked very hard to earn trust you can’t ask for trust you just have to
you can’t ask for trust you just have to
you can’t ask for trust you just have to do it the hard way one step at a time
do it the hard way one step at a time
do it the hard way one step at a time you make a promise and then fulfill the
you make a promise and then fulfill the
you make a promise and then fulfill the promise you say we’ll deliver this to
promise you say we’ll deliver this to
promise you say we’ll deliver this to you you know tomorrow and you actually
you you know tomorrow and you actually
you you know tomorrow and you actually deliver it tomorrow okay and if you do
deliver it tomorrow okay and if you do
deliver it tomorrow okay and if you do that over and over again then ultimately
that over and over again then ultimately
that over and over again then ultimately you can instill your company’s name with
you can instill your company’s name with
you can instill your company’s name with a reputation and that’s I think you know
a reputation and that’s I think you know
a reputation and that’s I think you know sometimes people talk about brands in
sometimes people talk about brands in
sometimes people talk about brands in this very amorphous way but for me I
this very amorphous way but for me I
this very amorphous way but for me I like to think of it as a person and what
like to think of it as a person and what
like to think of it as a person and what is the reputation that that person has
is the reputation that that person has
is the reputation that that person has and how have they earned that reputation
and how have they earned that reputation
and how have they earned that reputation I think stress you can be one of the
I think stress you can be one of the
I think stress you can be one of the things that’s very important to note
things that’s very important to note
things that’s very important to note about stress is the stress primarily
about stress is the stress primarily
about stress is the stress primarily comes from not taking action over
comes from not taking action over
comes from not taking action over something that you can have some control
something that you can have some control
something that you can have some control over so if I find that some particular
over so if I find that some particular
over so if I find that some particular thing is causing me to have stress
thing is causing me to have stress
thing is causing me to have stress that’s a warning flag for me what it
that’s a warning flag for me what it
that’s a warning flag for me what it means is
means is
means is there’s something that I haven’t
there’s something that I haven’t
there’s something that I haven’t completely identified perhaps in my
completely identified perhaps in my
completely identified perhaps in my conscious mind that is bothering me and
conscious mind that is bothering me and
conscious mind that is bothering me and I haven’t yet taken any action I find as
I haven’t yet taken any action I find as
I haven’t yet taken any action I find as soon as I identify it and make the first
soon as I identify it and make the first
soon as I identify it and make the first phone call or send off the first email
phone call or send off the first email
phone call or send off the first email message or whatever it is that we’re
message or whatever it is that we’re
message or whatever it is that we’re going to do to start to address that
going to do to start to address that
going to do to start to address that situation even if it’s not solved the
situation even if it’s not solved the
situation even if it’s not solved the mere fact that we’re addressing it
mere fact that we’re addressing it
mere fact that we’re addressing it dramatically reduces any stress that
dramatically reduces any stress that
dramatically reduces any stress that might come from it so stress comes from
might come from it so stress comes from
might come from it so stress comes from ignoring things that you shouldn’t be
ignoring things that you shouldn’t be
ignoring things that you shouldn’t be ignoring I think in large part so stress
ignoring I think in large part so stress
ignoring I think in large part so stress doesn’t come people get stress wrong all
doesn’t come people get stress wrong all
doesn’t come people get stress wrong all the time my opinion stress doesn’t come
the time my opinion stress doesn’t come
the time my opinion stress doesn’t come from hard work for example you know you
from hard work for example you know you
from hard work for example you know you can be working incredibly hard and
can be working incredibly hard and
can be working incredibly hard and loving it and likewise you can be out of
loving it and likewise you can be out of
loving it and likewise you can be out of work and incredibly stressed over that
work and incredibly stressed over that
work and incredibly stressed over that so and likewise if you kind of use the
so and likewise if you kind of use the
so and likewise if you kind of use the you know use that as an analogy for what
you know use that as an analogy for what
you know use that as an analogy for what I was just talking about if you’re out
I was just talking about if you’re out
I was just talking about if you’re out of work but you’re going through you
of work but you’re going through you
of work but you’re going through you know a disciplined approach of you know
know a disciplined approach of you know
know a disciplined approach of you know a series of job interviews and so on and
a series of job interviews and so on and
a series of job interviews and so on and working to remedy that situation you’re
working to remedy that situation you’re
working to remedy that situation you’re going to be a lot less stressed than if
going to be a lot less stressed than if
going to be a lot less stressed than if you’re just worrying about it and doing
you’re just worrying about it and doing
you’re just worrying about it and doing nothing if you’re giving great customer
nothing if you’re giving great customer
nothing if you’re giving great customer experience there’s the only way to do
experience there’s the only way to do
experience there’s the only way to do that is with happy people you can’t do
that is with happy people you can’t do
that is with happy people you can’t do it with a set of miserable people you
it with a set of miserable people you
it with a set of miserable people you know watching the clock all day so does
know watching the clock all day so does
know watching the clock all day so does that include work-life balance and all
that include work-life balance and all
that include work-life balance and all those things yes but I would I use I
those things yes but I would I use I
those things yes but I would I use I teach three leadership classes a year at
teach three leadership classes a year at
teach three leadership classes a year at Amazon I’m a part of it they’re bigger
Amazon I’m a part of it they’re bigger
Amazon I’m a part of it they’re bigger classes but I come in and teach a
classes but I come in and teach a
classes but I come in and teach a session and I always talk about
session and I always talk about
session and I always talk about work-life balance except I like to use
work-life balance except I like to use
work-life balance except I like to use the phrase work life harmony rather than
the phrase work life harmony rather than
the phrase work life harmony rather than balance because to me balance implies a
balance because to me balance implies a
balance because to me balance implies a strict trade whereas I find that when I
strict trade whereas I find that when I
strict trade whereas I find that when I am happy at work I come home more
am happy at work I come home more
am happy at work I come home more energized I’m a better husband better
energized I’m a better husband better
energized I’m a better husband better dad and when I’m happy home I come in
dad and when I’m happy home I come in
dad and when I’m happy home I come in and the better boss and
and the better boss and
and the better boss and better colleague and so that that it’s
better colleague and so that that it’s
better colleague and so that that it’s not you could be out of work and we have
not you could be out of work and we have
not you could be out of work and we have terrible work-life balance you know even
terrible work-life balance you know even
terrible work-life balance you know even though you’ve got all the time in the
though you’ve got all the time in the
though you’ve got all the time in the world right you could just feel like oh
world right you could just feel like oh
world right you could just feel like oh my god you know I’m miserable and you
my god you know I’m miserable and you
my god you know I’m miserable and you would be draining energy and so you have
would be draining energy and so you have
would be draining energy and so you have to find that harmony it’s a much better
to find that harmony it’s a much better
to find that harmony it’s a much better word and I think for most people it’s
word and I think for most people it’s
word and I think for most people it’s about meaning people want to know that
about meaning people want to know that
about meaning people want to know that they’re doing something interesting and
they’re doing something interesting and
they’re doing something interesting and useful and for us you know because of
useful and for us you know because of
useful and for us you know because of the challenges that we have chosen for
the challenges that we have chosen for
the challenges that we have chosen for ourselves we get to work in the future
ourselves we get to work in the future
ourselves we get to work in the future and it’s super fun to work in the future
and it’s super fun to work in the future
and it’s super fun to work in the future for the right kind of person it’s easy
for the right kind of person it’s easy
for the right kind of person it’s easy to have ideas it’s very hard to turn an
to have ideas it’s very hard to turn an
to have ideas it’s very hard to turn an idea into a successful product there are
idea into a successful product there are
idea into a successful product there are a lot of steps in between it takes
a lot of steps in between it takes
a lot of steps in between it takes persistence relentlessness so I always
persistence relentlessness so I always
persistence relentlessness so I always tell people who are you know who think
tell people who are you know who think
tell people who are you know who think they want to be entrepreneurs it’s you
they want to be entrepreneurs it’s you
they want to be entrepreneurs it’s you need a combination of stubborn
need a combination of stubborn
need a combination of stubborn relentlessness and flexibility and you
relentlessness and flexibility and you
relentlessness and flexibility and you have to know when to bewitch and
have to know when to bewitch and
have to know when to bewitch and basically you need to be stubborn on
basically you need to be stubborn on
basically you need to be stubborn on your vision because otherwise it’ll be
your vision because otherwise it’ll be
your vision because otherwise it’ll be too easy to give up but you need to be
too easy to give up but you need to be
too easy to give up but you need to be very flexible on the details because as
very flexible on the details because as
very flexible on the details because as you go along pursuing your vision you’ll
you go along pursuing your vision you’ll
you go along pursuing your vision you’ll find that some of your preconceptions
find that some of your preconceptions
find that some of your preconceptions were wrong and you’re going to need to
were wrong and you’re going to need to
were wrong and you’re going to need to be able to change those things so I
be able to change those things so I
be able to change those things so I think taking an idea successfully all
think taking an idea successfully all
think taking an idea successfully all the way to the market and turning it
the way to the market and turning it
the way to the market and turning it into a real product that people care
into a real product that people care
into a real product that people care about and it really improves people’s
about and it really improves people’s
about and it really improves people’s lives if a lot of hard work I had some
lives if a lot of hard work I had some
lives if a lot of hard work I had some family role models and I had some other
family role models and I had some other
family role models and I had some other people you know some sort of historical
people you know some sort of historical
people you know some sort of historical role models that I looked at too so
role models that I looked at too so
role models that I looked at too so certainly my my grandfather was a
certainly my my grandfather was a
certainly my my grandfather was a serious role model for me I just had so
serious role model for me I just had so
serious role model for me I just had so much time I you learn different things
much time I you learn different things
much time I you learn different things from grandparents and you learn from
from grandparents and you learn from
from grandparents and you learn from parents it’s a it’s a great I would
parents it’s a it’s a great I would
parents it’s a it’s a great I would encourage anybody to try to spend time
encourage anybody to try to spend time
encourage anybody to try to spend time not only with their parents but with
not only with their parents but with
not only with their parents but with their grandparents and that but I and I
their grandparents and that but I and I
their grandparents and that but I and I also had I to people I always would read
also had I to people I always would read
also had I to people I always would read about and
about and
about and or Thomas Edison and Walt Disney those
or Thomas Edison and Walt Disney those
or Thomas Edison and Walt Disney those were sort of my – you know biographical
were sort of my – you know biographical
were sort of my – you know biographical heroes I always been interested in in
heroes I always been interested in in
heroes I always been interested in in inventors and invention and Edison of
inventors and invention and Edison of
inventors and invention and Edison of course just you know for for a little
course just you know for for a little
course just you know for for a little kid is the and probably for adults too I
kid is the and probably for adults too I
kid is the and probably for adults too I still feel this way at least is that not
still feel this way at least is that not
still feel this way at least is that not only the symbol of that but the actual
only the symbol of that but the actual
only the symbol of that but the actual fact of that the just incredible
fact of that the just incredible
fact of that the just incredible inventor and I’ve always felt that
inventor and I’ve always felt that
inventor and I’ve always felt that there’s a certain kind of important
there’s a certain kind of important
there’s a certain kind of important pioneering that goes on from an inventor
pioneering that goes on from an inventor
pioneering that goes on from an inventor like Thomas Edison and then Disney was a
like Thomas Edison and then Disney was a
like Thomas Edison and then Disney was a different sort of thing he also you know
different sort of thing he also you know
different sort of thing he also you know real pioneer and an inventor and doing
real pioneer and an inventor and doing
real pioneer and an inventor and doing new things but it seemed to me that he
new things but it seemed to me that he
new things but it seemed to me that he had this incredible capability to create
had this incredible capability to create
had this incredible capability to create a vision that he could get a large
a vision that he could get a large
a vision that he could get a large number of people to share because the
number of people to share because the
number of people to share because the things that Disney invented like
things that Disney invented like
things that Disney invented like Disneyland you know the theme parks are
Disneyland you know the theme parks are
Disneyland you know the theme parks are so and they were such big visions that
so and they were such big visions that
so and they were such big visions that no single individual unlike a lot of the
no single individual unlike a lot of the
no single individual unlike a lot of the things that Edison worked on no single
things that Edison worked on no single
things that Edison worked on no single individual could never pull them off and
individual could never pull them off and
individual could never pull them off and and Walt Disney really was able to get a
and Walt Disney really was able to get a
and Walt Disney really was able to get a big team of people working in a
big team of people working in a
big team of people working in a concerted direction I don’t really
concerted direction I don’t really
concerted direction I don’t really remember the exact day or anything but
remember the exact day or anything but
remember the exact day or anything but when I was in college is when I started
when I was in college is when I started
when I was in college is when I started thinking about wanting to be an
thinking about wanting to be an
thinking about wanting to be an entrepreneur someday so it was I was not
entrepreneur someday so it was I was not
entrepreneur someday so it was I was not the kid with the lemonade stand you know
the kid with the lemonade stand you know
the kid with the lemonade stand you know I didn’t I wasn’t one of these kids who
I didn’t I wasn’t one of these kids who
I didn’t I wasn’t one of these kids who was always trying to race one I always
was always trying to race one I always
was always trying to race one I always wanted to be a scientist when I was
wanted to be a scientist when I was
wanted to be a scientist when I was little but I’d also always loved
little but I’d also always loved
little but I’d also always loved computers I liked I was lucky because at
computers I liked I was lucky because at
computers I liked I was lucky because at my age this is unusual to have access to
my age this is unusual to have access to
my age this is unusual to have access to a mainframe computer from my elementary
a mainframe computer from my elementary
a mainframe computer from my elementary school when I was in fourth grade and
school when I was in fourth grade and
school when I was in fourth grade and quickly learned that there was a
quickly learned that there was a
quickly learned that there was a pre-programmed star trek game on that
pre-programmed star trek game on that
pre-programmed star trek game on that computer and then I never did anything
computer and then I never did anything
computer and then I never did anything except play Star Trek with the computer
except play Star Trek with the computer
except play Star Trek with the computer so I know how formative that was
so I know how formative that was
so I know how formative that was certainly led
certainly led
certainly led it’s really helped my Star Trek
it’s really helped my Star Trek
it’s really helped my Star Trek knowledge considerably and and but I’ve
knowledge considerably and and but I’ve
knowledge considerably and and but I’ve always loved computers somewhere in
always loved computers somewhere in
always loved computers somewhere in college I started watching some of the
college I started watching some of the
college I started watching some of the people who are like setting up you know
people who are like setting up you know
people who are like setting up you know college pizza delivery services and you
college pizza delivery services and you
college pizza delivery services and you know the kind of the core entrepreneurs
know the kind of the core entrepreneurs
know the kind of the core entrepreneurs and thinking you know this looks like a
and thinking you know this looks like a
and thinking you know this looks like a really fun thing to do
really fun thing to do
really fun thing to do are you some very rare I
are you some very rare I
are you some very rare I that can be done by a single individual
that can be done by a single individual
that can be done by a single individual almost everything that is going to
almost everything that is going to
almost everything that is going to change the world solve a problem improve
change the world solve a problem improve
change the world solve a problem improve something these are usually big efforts
something these are usually big efforts
something these are usually big efforts and they require you know teams a team
and they require you know teams a team
and they require you know teams a team working together to really get something
working together to really get something
working together to really get something important done and that has been the
important done and that has been the
important done and that has been the story of amazon.com every step along the
story of amazon.com every step along the
story of amazon.com every step along the way we’ve had a team here that is is
way we’ve had a team here that is is
way we’ve had a team here that is is making this work I mean I don’t know
making this work I mean I don’t know
making this work I mean I don’t know even even at the smallest scale you have
even even at the smallest scale you have
even even at the smallest scale you have to figure out how to get help from your
to figure out how to get help from your
to figure out how to get help from your friends from your family members from
friends from your family members from
friends from your family members from people that you can hire in those early
people that you can hire in those early
people that you can hire in those early days I think without that we would never
days I think without that we would never
days I think without that we would never work
work
work do something you’re very passionate
do something you’re very passionate
do something you’re very passionate about and don’t try to chase what is
about and don’t try to chase what is
about and don’t try to chase what is kind of the hot passion of the day I
kind of the hot passion of the day I
kind of the hot passion of the day I think we actually saw this I think you
think we actually saw this I think you
think we actually saw this I think you see it all over the place in many
see it all over the place in many
see it all over the place in many different contexts so I think we saw it
different contexts so I think we saw it
different contexts so I think we saw it in the internet world quite a bit where
in the internet world quite a bit where
in the internet world quite a bit where you know it’s sort of peak of the sort
you know it’s sort of peak of the sort
you know it’s sort of peak of the sort of Internet of you know mania and say
of Internet of you know mania and say
of Internet of you know mania and say 1999 you found people who were you know
1999 you found people who were you know
1999 you found people who were you know very passionate I mean they kind of left
very passionate I mean they kind of left
very passionate I mean they kind of left that job and decided I’m going to you
that job and decided I’m going to you
that job and decided I’m going to you know do something in the internet
know do something in the internet
know do something in the internet because it’s you know it was almost like
because it’s you know it was almost like
because it’s you know it was almost like the you know the 18-49 Gold Rush in a
the you know the 18-49 Gold Rush in a
the you know the 18-49 Gold Rush in a way I mean you find that people you
way I mean you find that people you
way I mean you find that people you could go back and stay to the history of
could go back and stay to the history of
could go back and stay to the history of the 18-49 Gold Rush you find that you
the 18-49 Gold Rush you find that you
the 18-49 Gold Rush you find that you know at that time everybody who was in
know at that time everybody who was in
know at that time everybody who was in within shouting distance of California
within shouting distance of California
within shouting distance of California was you know they might have been a
was you know they might have been a
was you know they might have been a doctor but they quit being a doctor and
doctor but they quit being a doctor and
doctor but they quit being a doctor and they started panning for gold and that
they started panning for gold and that
they started panning for gold and that that almost never works and even if it
that almost never works and even if it
that almost never works and even if it does work you know according to some
does work you know according to some
does work you know according to some metric financial success or whatever
metric financial success or whatever
metric financial success or whatever might be I suspect it leaves you
might be I suspect it leaves you
might be I suspect it leaves you ultimately unsatisfied so you really
ultimately unsatisfied so you really
ultimately unsatisfied so you really need to be very clear with yourself and
need to be very clear with yourself and
need to be very clear with yourself and I think one of the best ways to do that
I think one of the best ways to do that
I think one of the best ways to do that is this notion of projecting yourself
is this notion of projecting yourself
is this notion of projecting yourself forward to age 80 looking back on your
forward to age 80 looking back on your
forward to age 80 looking back on your life and trying to make sure you
life and trying to make sure you
life and trying to make sure you minimize the number of regrets you have
minimize the number of regrets you have
minimize the number of regrets you have that works for that work for career
that works for that work for career
that works for that work for career decisions it works for family decisions
decisions it works for family decisions
decisions it works for family decisions you know do you want I have a 14 month
you know do you want I have a 14 month
you know do you want I have a 14 month old son and it’s very easy for me to if
old son and it’s very easy for me to if
old son and it’s very easy for me to if I think about myself when I’m 80 I know
I think about myself when I’m 80 I know
I think about myself when I’m 80 I know I want to watch that little guy grow up
I want to watch that little guy grow up
I want to watch that little guy grow up and so it’s I don’t want to be 80 and
and so it’s I don’t want to be 80 and
and so it’s I don’t want to be 80 and think shoot you know I missed that whole
think shoot you know I missed that whole
think shoot you know I missed that whole thing and I don’t have the kind of
thing and I don’t have the kind of
thing and I don’t have the kind of relationship with my son that I wished I
relationship with my son that I wished I
relationship with my son that I wished I had and so on and so on so if you think
had and so on and so on so if you think
had and so on and so on so if you think about that so I guess another thing that
about that so I guess another thing that
about that so I guess another thing that I would recommend to people is that they
I would recommend to people is that they
I would recommend to people is that they always take a long term point of view
always take a long term point of view
always take a long term point of view and I think this is something about
and I think this is something about
and I think this is something about which there’s a lot of controversy you
which there’s a lot of controversy you
which there’s a lot of controversy you know there’s a there’s a you know
know there’s a there’s a you know
know there’s a there’s a you know something a lot of people and I’m just
something a lot of people and I’m just
something a lot of people and I’m just not one of them believe that you should
not one of them believe that you should
not one of them believe that you should live for the now I think what you do is
live for the now I think what you do is
live for the now I think what you do is you think about the the great expanse of
you think about the the great expanse of
you think about the the great expanse of time ahead of you and try to make sure
time ahead of you and try to make sure
time ahead of you and try to make sure that you’re planning for that in a way
that you’re planning for that in a way
that you’re planning for that in a way that’s going to leave you ultimately
that’s going to leave you ultimately
that’s going to leave you ultimately satisfied so this is just my this is the
satisfied so this is just my this is the
satisfied so this is just my this is the way it works for me and I mean this is
way it works for me and I mean this is
way it works for me and I mean this is everybody needs to find that for
everybody needs to find that for
everybody needs to find that for themselves so I think there are a lot of
themselves so I think there are a lot of
themselves so I think there are a lot of paths to satisfaction and you need to
paths to satisfaction and you need to
paths to satisfaction and you need to find one that works works for you
thank you guys so much for watching I’d
thank you guys so much for watching I’d love to know what did you think of this
love to know what did you think of this
love to know what did you think of this video and in general what do you think
video and in general what do you think
video and in general what do you think of our volume 2 series leave it down in
of our volume 2 series leave it down in
of our volume 2 series leave it down in the comments below I’m super curious to
the comments below I’m super curious to
the comments below I’m super curious to find out what you have to say also I’d
find out what you have to say also I’d
find out what you have to say also I’d love to learn what did you take from
love to learn what did you take from
love to learn what did you take from this video what did you learn from Jeff
this video what did you learn from Jeff
this video what did you learn from Jeff today which clip residents and most with
today which clip residents and most with
today which clip residents and most with you and what are you going to
you and what are you going to
you and what are you going to immediately apply to your life or your
immediately apply to your life or your
immediately apply to your life or your business somehow please leave it down in
business somehow please leave it down in
business somehow please leave it down in the comments and I’m going to join in
the comments and I’m going to join in
the comments and I’m going to join in the discussion finally and with the
the discussion finally and with the
the discussion finally and with the quick chair that the Carolyn Owens thank
quick chair that the Carolyn Owens thank
quick chair that the Carolyn Owens thank you so much Carolyn for picking up a
you so much Carolyn for picking up a
you so much Carolyn for picking up a copy of my book year one word and
copy of my book year one word and
copy of my book year one word and posting a picture of it on Twitter I
posting a picture of it on Twitter I
posting a picture of it on Twitter I really really really appreciate the
really really really appreciate the
really really really appreciate the support and I hope you’re enjoying the
support and I hope you’re enjoying the
support and I hope you’re enjoying the read so thank you guys so much for
read so thank you guys so much for
read so thank you guys so much for watching I believe in you I hope you
watching I believe in you I hope you
watching I believe in you I hope you continue to believe in yourself and
continue to believe in yourself and
continue to believe in yourself and whatever your one word is much love I’ll
whatever your one word is much love I’ll
whatever your one word is much love I’ll see you soon
– – speech that you don’t like about
– – speech that you don’t like about yourself as a public figure is to
yourself as a public figure is to
yourself as a public figure is to develop a thick skin it’s really the
develop a thick skin it’s really the
develop a thick skin it’s really the only effective defense because you can’t
only effective defense because you can’t
only effective defense because you can’t stop it and you know your are going to
stop it and you know your are going to
stop it and you know your are going to be misunderstood if you’re doing
be misunderstood if you’re doing
be misunderstood if you’re doing anything interesting in the world you’re
anything interesting in the world you’re
anything interesting in the world you’re going to have critics the only way if
going to have critics the only way if
going to have critics the only way if you absolutely can’t tolerate critics so
you absolutely can’t tolerate critics so
you absolutely can’t tolerate critics so don’t do anything new or interesting and
don’t do anything new or interesting and
don’t do anything new or interesting and then you can insulate yourself then
then you can insulate yourself then
then you can insulate yourself then think how wonderful your life will get
think how wonderful your life will get
think how wonderful your life will get the Bezos yeah usually people when you
the Bezos yeah usually people when you
the Bezos yeah usually people when you if you see something I don’t know you’re
if you see something I don’t know you’re
if you see something I don’t know you’re kind of a public figure and you’ve
kind of a public figure and you’ve
kind of a public figure and you’ve probably things have probably been
probably things have probably been
probably things have probably been written about you that you didn’t think
written about you that you didn’t think
written about you that you didn’t think we’re nice that’s true and and in my
we’re nice that’s true and and in my
we’re nice that’s true and and in my advice if you came to me and said
advice if you came to me and said
advice if you came to me and said justice you know somebody wrote this and
justice you know somebody wrote this and
justice you know somebody wrote this and it really hurt my feelings what should I
it really hurt my feelings what should I
it really hurt my feelings what should I do
do
do I would say go stand on a street corner
I would say go stand on a street corner
I would say go stand on a street corner and watch in a crowded urban area and
and watch in a crowded urban area and
and watch in a crowded urban area and watch all the people walk by and think
watch all the people walk by and think
watch all the people walk by and think about what they’re thinking about I bet
about what they’re thinking about I bet
about what they’re thinking about I bet you none of those people are thinking
you none of those people are thinking
you none of those people are thinking about you if you’re stay on that street
about you if you’re stay on that street
about you if you’re stay on that street corner and really in your mind you can
corner and really in your mind you can
corner and really in your mind you can do this thought experiment like okay
do this thought experiment like okay
do this thought experiment like okay there’s a woman who just walked by
there’s a woman who just walked by
there’s a woman who just walked by what’s she actually thinking about
what’s she actually thinking about
what’s she actually thinking about probably what might may be what she’s
probably what might may be what she’s
probably what might may be what she’s going to cook for dinner that night or
going to cook for dinner that night or
going to cook for dinner that night or that the argument that she had with one
that the argument that she had with one
that the argument that she had with one of her employees or whatever it is like
of her employees or whatever it is like
of her employees or whatever it is like it’s not about us a lot of small book
it’s not about us a lot of small book
it’s not about us a lot of small book publishers and other smaller companies
publishers and other smaller companies
publishers and other smaller companies worried that the power of Amazon give
worried that the power of Amazon give
worried that the power of Amazon give them no chance you’ve got to earn your
them no chance you’ve got to earn your
them no chance you’ve got to earn your keep in this world when you invent
keep in this world when you invent
keep in this world when you invent something new if customers come to the
something new if customers come to the
something new if customers come to the party it’s disruptive to the old way
party it’s disruptive to the old way
party it’s disruptive to the old way yeah but I mean there are areas where
yeah but I mean there are areas where
yeah but I mean there are areas where your power is so great and your margin
your power is so great and your margin
your power is so great and your margin you’re prepared to make it so thin that
you’re prepared to make it so thin that
you’re prepared to make it so thin that you can drive people out of business and
you can drive people out of business and
you can drive people out of business and you have that kind of drink and people
you have that kind of drink and people
you have that kind of drink and people worried is Amazon ruthless in their
worried is Amazon ruthless in their
worried is Amazon ruthless in their pursuit of market share the Internet is
pursuit of market share the Internet is
pursuit of market share the Internet is disrupting every media industry charlie
disrupting every media industry charlie
disrupting every media industry charlie you know people can complain about that
you know people can complain about that
you know people can complain about that but complaining is not a strategy amazon
but complaining is not a strategy amazon
but complaining is not a strategy amazon is not happening to book selling the
is not happening to book selling the
is not happening to book selling the future is happening to book selling
”
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