halper desk do you prefer media attention from offline channels such as
attention from offline channels such as
attention from offline channels such as newspapers and magazines or from online
newspapers and magazines or from online
newspapers and magazines or from online such as blogs and relevant sites to your
such as blogs and relevant sites to your
such as blogs and relevant sites to your industry sure so my personal preference
industry sure so my personal preference
industry sure so my personal preference just from me doing public relations for
just from me doing public relations for
just from me doing public relations for the past 10 years or so is for the more
the past 10 years or so is for the more
the past 10 years or so is for the more traditional so those online newspapers
traditional so those online newspapers
traditional so those online newspapers and magazines and things like that but
and magazines and things like that but
and magazines and things like that but for me that’s just a personal preference
for me that’s just a personal preference
for me that’s just a personal preference because I’ve grown up in this and like
because I’ve grown up in this and like
because I’ve grown up in this and like back in the day for us to see something
back in the day for us to see something
back in the day for us to see something in print that was like a big deal like
in print that was like a big deal like
in print that was like a big deal like oh they actually thought it was that
oh they actually thought it was that
oh they actually thought it was that that good of a story that is actually
that good of a story that is actually
that good of a story that is actually printed they spent the money for it and
printed they spent the money for it and
printed they spent the money for it and things like that as things slowly or
things like that as things slowly or
things like that as things slowly or actually quickly progressed two or more
actually quickly progressed two or more
actually quickly progressed two or more media outlets moving online of course
media outlets moving online of course
media outlets moving online of course you still want to go after those as well
you still want to go after those as well
you still want to go after those as well my allegiance is still too kind of those
my allegiance is still too kind of those
my allegiance is still too kind of those traditional media outlets but what I’m
traditional media outlets but what I’m
traditional media outlets but what I’m getting at is that at the end of the day
getting at is that at the end of the day
getting at is that at the end of the day it really doesn’t matter though what
it really doesn’t matter though what
it really doesn’t matter though what your personal preferences it’s about
your personal preferences it’s about
your personal preferences it’s about where your audience is so here at Aweber
where your audience is so here at Aweber
where your audience is so here at Aweber whether you’re you know starting a new
whether you’re you know starting a new
whether you’re you know starting a new company or or an established company
company or or an established company
company or or an established company wherever your target audience is that’s
wherever your target audience is that’s
wherever your target audience is that’s where you’re going to go I don’t care if
where you’re going to go I don’t care if
where you’re going to go I don’t care if it’s a blog I don’t care if it’s podcast
it’s a blog I don’t care if it’s podcast
it’s a blog I don’t care if it’s podcast I don’t care if it’s the more
I don’t care if it’s the more
I don’t care if it’s the more traditional media you figure out where
traditional media you figure out where
traditional media you figure out where your target audience is what programs
your target audience is what programs
your target audience is what programs they listen to what things they watch
they listen to what things they watch
they listen to what things they watch and you go there that’s what you go
and you go there that’s what you go
and you go there that’s what you go after I love it I couldn’t agree more um
after I love it I couldn’t agree more um
after I love it I couldn’t agree more um I love it I think to add to it what I
I love it I think to add to it what I
I love it I think to add to it what I would say I you nailed it that was my
would say I you nailed it that was my
would say I you nailed it that was my answer do you think no first it’s always
answer do you think no first it’s always
answer do you think no first it’s always harder going second know a lot is great
harder going second know a lot is great
harder going second know a lot is great like absolutely you got to know where
like absolutely you got to know where
like absolutely you got to know where your audiences and target just like
your audiences and target just like
your audiences and target just like people figuring out hey what’s social
people figuring out hey what’s social
people figuring out hey what’s social media platform should I go on you know
media platform should I go on you know
media platform should I go on you know where is your audience that’s where you
where is your audience that’s where you
where is your audience that’s where you want to be the thing that i would add
want to be the thing that i would add
want to be the thing that i would add maybe to traditional versus
maybe to traditional versus
maybe to traditional versus non-traditional is i think it can also
non-traditional is i think it can also
non-traditional is i think it can also depend on what your goal is if your goal
depend on what your goal is if your goal
depend on what your goal is if your goal is just to get a recognition and to get
is just to get a recognition and to get
is just to get a recognition and to get credibility i think the old school stuff
credibility i think the old school stuff
credibility i think the old school stuff still has a little more weight to be
still has a little more weight to be
still has a little more weight to be able to say you’re in the New York Times
able to say you’re in the New York Times
able to say you’re in the New York Times The Wall Street Journal adds a lot more
The Wall Street Journal adds a lot more
The Wall Street Journal adds a lot more credibility for most people than to say
credibility for most people than to say
credibility for most people than to say you are featured on PewDiePie is youtube
you are featured on PewDiePie is youtube
you are featured on PewDiePie is youtube channel kind of thing okay um especially
channel kind of thing okay um especially
channel kind of thing okay um especially if you’re dealing with a business world
if you’re dealing with a business world
if you’re dealing with a business world that you’re selling to but if you want
that you’re selling to but if you want
that you’re selling to but if you want impact I would probably say it’s easier
impact I would probably say it’s easier
impact I would probably say it’s easier to get the reach by going online because
to get the reach by going online because
to get the reach by going online because it’s easier to get to a big youtuber
it’s easier to get to a big youtuber
it’s easier to get to a big youtuber than it is to get to the editor of a big
than it is to get to the editor of a big
than it is to get to the editor of a big traditional magazine or newspaper so I
traditional magazine or newspaper so I
traditional magazine or newspaper so I would also in addition to ang is point
would also in addition to ang is point
would also in addition to ang is point about understanding what your target
about understanding what your target
about understanding what your target audiences I would try to think about
audiences I would try to think about
audiences I would try to think about what’s the goal is the goal just to get
what’s the goal is the goal just to get
what’s the goal is the goal just to get kind of recognition credibility is it a
kind of recognition credibility is it a
kind of recognition credibility is it a credibility statement for you or are you
credibility statement for you or are you
credibility statement for you or are you trying to just drive more people to your
trying to just drive more people to your
trying to just drive more people to your website and get impact because I think
website and get impact because I think
website and get impact because I think that goal might impact which way you go
that goal might impact which way you go
that goal might impact which way you go yeah but do both hey you know I embrace
yeah but do both hey you know I embrace
yeah but do both hey you know I embrace it genius at the end don’t do one or the
it genius at the end don’t do one or the
it genius at the end don’t do one or the other you could do both yeah actually
other you could do both yeah actually
other you could do both yeah actually that was something that I was hoping
that was something that I was hoping
that was something that I was hoping would come out in the conversation as
would come out in the conversation as
would come out in the conversation as well like media relations and media
well like media relations and media
well like media relations and media coverage media outreach is just one
coverage media outreach is just one
coverage media outreach is just one piece of the puzzle all these things
piece of the puzzle all these things
piece of the puzzle all these things have to work together and you have to be
have to work together and you have to be
have to work together and you have to be strategic about it but it’s not going to
strategic about it but it’s not going to
strategic about it but it’s not going to be one single thing that blows you up or
be one single thing that blows you up or
be one single thing that blows you up or you know that it gets umass attention
you know that it gets umass attention
you know that it gets umass attention all these things have to work together
all these things have to work together
all these things have to work together well yeah
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