and welcome everybody we are live again super excited to be on with with Stephen
super excited to be on with with Stephen
super excited to be on with with Stephen Kelly again for another YouTube hang out
Kelly again for another YouTube hang out
Kelly again for another YouTube hang out Stephen welcome back Greta be revered
Stephen welcome back Greta be revered
Stephen welcome back Greta be revered today we’re talking about a really
today we’re talking about a really
today we’re talking about a really important subject how you can use your
important subject how you can use your
important subject how you can use your story to inspire your customers and I
story to inspire your customers and I
story to inspire your customers and I know we’ve got a ton of questions they
know we’ve got a ton of questions they
know we’ve got a ton of questions they already came in Steve and I both have
already came in Steve and I both have
already came in Steve and I both have some thoughts and expertise to share
some thoughts and expertise to share
some thoughts and expertise to share Steven before diving into the questions
Steven before diving into the questions
Steven before diving into the questions just like high level what’s the
just like high level what’s the
just like high level what’s the importance of storytelling for an
importance of storytelling for an
importance of storytelling for an entrepreneur why does it mean so much
entrepreneur why does it mean so much
entrepreneur why does it mean so much yeah Evan I think it’s so important I
yeah Evan I think it’s so important I
yeah Evan I think it’s so important I think on this we’ve lost our way a bit
think on this we’ve lost our way a bit
think on this we’ve lost our way a bit when I think about sort of the
when I think about sort of the
when I think about sort of the pre-digital age if you go back to you
pre-digital age if you go back to you
pre-digital age if you go back to you know communities in Italy or Greece and
know communities in Italy or Greece and
know communities in Italy or Greece and I’ve told no receptionist in Estonian my
I’ve told no receptionist in Estonian my
I’ve told no receptionist in Estonian my wife students and studying of oral
wife students and studying of oral
wife students and studying of oral history of Ireland in all these great
history of Ireland in all these great
history of Ireland in all these great communities of the Irish and the grease
communities of the Irish and the grease
communities of the Irish and the grease just used to every evening because there
just used to every evening because there
just used to every evening because there was no entertainment there was no
was no entertainment there was no
was no entertainment there was no YouTube they used to tell stories I
YouTube they used to tell stories I
YouTube they used to tell stories I believe we’ve got an innate human need
believe we’ve got an innate human need
believe we’ve got an innate human need to listen to stories and that still
to listen to stories and that still
to listen to stories and that still carries on and I think the potential
carries on and I think the potential
carries on and I think the potential given that’s a massive human need to
given that’s a massive human need to
given that’s a massive human need to understand and relate to stories and the
understand and relate to stories and the
understand and relate to stories and the simplicity and the beauty and connect
simplicity and the beauty and connect
simplicity and the beauty and connect the heart and the head to a story now
the heart and the head to a story now
the heart and the head to a story now for entrepreneurs i think is a huge
for entrepreneurs i think is a huge
for entrepreneurs i think is a huge opportunity that with authenticity can
opportunity that with authenticity can
opportunity that with authenticity can be being exploited to grow your
be being exploited to grow your
be being exploited to grow your businesses and really tell your story
businesses and really tell your story
businesses and really tell your story through your products and services to
through your products and services to
through your products and services to make it real and make it land for the
make it real and make it land for the
make it real and make it land for the community your servant i love it and i
community your servant i love it and i
community your servant i love it and i think really your story is your
think really your story is your
think really your story is your competitive advantage as an entrepreneur
competitive advantage as an entrepreneur
competitive advantage as an entrepreneur a lot of entrepreneurs try to be too
a lot of entrepreneurs try to be too
a lot of entrepreneurs try to be too professional to corporate and lose the
professional to corporate and lose the
professional to corporate and lose the personal aspect where you know a
personal aspect where you know a
personal aspect where you know a customer is going to buy from you
customer is going to buy from you
customer is going to buy from you instead of the big guy because they like
instead of the big guy because they like
instead of the big guy because they like the passion and the story otherwise it
the passion and the story otherwise it
the passion and the story otherwise it just can compare it on price if I can
just can compare it on price if I can
just can compare it on price if I can tell the difference between you and some
tell the difference between you and some
tell the difference between you and some other company I’m just going to beat you
other company I’m just going to beat you
other company I’m just going to beat you down on price and that’s the last place
down on price and that’s the last place
down on price and that’s the last place you want to be as an entrepreneur so
you want to be as an entrepreneur so
you want to be as an entrepreneur so let’s get to some questions the first
let’s get to some questions the first
let’s get to some questions the first one came in from arturo who says what
one came in from arturo who says what
one came in from arturo who says what details would you say are most relevant
details would you say are most relevant
details would you say are most relevant in
in
in story I tend to talk too much come on
story I tend to talk too much come on
story I tend to talk too much come on Tara would you tell Arturo I think I
Tara would you tell Arturo I think I
Tara would you tell Arturo I think I Tara that’s a great question and with
Tara that’s a great question and with
Tara that’s a great question and with stories is it’s part of it is kind of
stories is it’s part of it is kind of
stories is it’s part of it is kind of listening and asking the right questions
listening and asking the right questions
listening and asking the right questions but first of all you’ve got to go where
but first of all you’ve got to go where
but first of all you’ve got to go where your audiences and then secondly you
your audiences and then secondly you
your audiences and then secondly you gotta look at what is your audience
gotta look at what is your audience
gotta look at what is your audience needs and relay that to your story I
needs and relay that to your story I
needs and relay that to your story I think they are the key things and then
think they are the key things and then
think they are the key things and then connect your story with the needs of
connect your story with the needs of
connect your story with the needs of your customers and if you do that I
your customers and if you do that I
your customers and if you do that I think particularly through kind of
think particularly through kind of
think particularly through kind of social media and make it authentic and
social media and make it authentic and
social media and make it authentic and super clear I’m really crisp then then
super clear I’m really crisp then then
super clear I’m really crisp then then it’s very very powerful and compelling
it’s very very powerful and compelling
it’s very very powerful and compelling and I think to Evans point as well you
and I think to Evans point as well you
and I think to Evans point as well you know if you look at these big companies
know if you look at these big companies
know if you look at these big companies you want to get away from that don’t
you want to get away from that don’t
you want to get away from that don’t follow the big guys be true to yourself
follow the big guys be true to yourself
follow the big guys be true to yourself follow your story because make it
follow your story because make it
follow your story because make it personal because that’s what people want
personal because that’s what people want
personal because that’s what people want to hear and anybody can get these big
to hear and anybody can get these big
to hear and anybody can get these big brand agencies coming and you know
brand agencies coming and you know
brand agencies coming and you know rewrite their website you look at any
rewrite their website you look at any
rewrite their website you look at any other big corporates in you know kind of
other big corporates in you know kind of
other big corporates in you know kind of NYC companies or big companies and they
NYC companies or big companies and they
NYC companies or big companies and they look the same but your story is unique
look the same but your story is unique
look the same but your story is unique to you and be proud of it and make it
to you and be proud of it and make it
to you and be proud of it and make it part of your DNA so everything you do
part of your DNA so everything you do
part of your DNA so everything you do around your product and your services
around your product and your services
around your product and your services connect it with your audience and really
connect it with your audience and really
connect it with your audience and really apply it to them and I think they’ll
apply it to them and I think they’ll
apply it to them and I think they’ll follow you I think the most important
follow you I think the most important
follow you I think the most important part of the story the first store you
part of the story the first store you
part of the story the first store you have to tell us your foundation story
have to tell us your foundation story
have to tell us your foundation story why did you start this thing why is it
why did you start this thing why is it
why did you start this thing why is it so important to you what makes you come
so important to you what makes you come
so important to you what makes you come alive about your business and you don’t
alive about your business and you don’t
alive about your business and you don’t have to be great on camera and you don’t
have to be great on camera and you don’t
have to be great on camera and you don’t have to be you know great at speaking
have to be you know great at speaking
have to be you know great at speaking you can just start by having on your
you can just start by having on your
you can just start by having on your website on the about page don’t just
website on the about page don’t just
website on the about page don’t just give me your resume give me some emotion
give me your resume give me some emotion
give me your resume give me some emotion like let me feel something when I read
like let me feel something when I read
like let me feel something when I read your bio or when I do hear you speak I
your bio or when I do hear you speak I
your bio or when I do hear you speak I want to I want to hear something I want
want to I want to hear something I want
want to I want to hear something I want to feel like man that guy really really
to feel like man that guy really really
to feel like man that guy really really cares about what he’s doing and so the
cares about what he’s doing and so the
cares about what he’s doing and so the foundation store is really important and
foundation store is really important and
foundation store is really important and just before we started Steve and I were
just before we started Steve and I were
just before we started Steve and I were talking about stage summit that’s coming
talking about stage summit that’s coming
talking about stage summit that’s coming up and Richard Branson and and seeing
up and Richard Branson and and seeing
up and Richard Branson and and seeing was telling about how Richard started
was telling about how Richard started
was telling about how Richard started Virgin Airlines maybe you want to recap
Virgin Airlines maybe you want to recap
Virgin Airlines maybe you want to recap that story quickly Steven yeah and this
that story quickly Steven yeah and this
that story quickly Steven yeah and this says something you know it’s so
says something you know it’s so
says something you know it’s so important if if you’re angry about a gap
important if if you’re angry about a gap
important if if you’re angry about a gap in the market then that means you’ve got
in the market then that means you’ve got
in the market then that means you’ve got a product you’ve got an opportunity to
a product you’ve got an opportunity to
a product you’ve got an opportunity to solve that
solve that
solve that manson was stuck down in the Caribbean
manson was stuck down in the Caribbean
manson was stuck down in the Caribbean and he got bumped off a couple of planes
and he got bumped off a couple of planes
and he got bumped off a couple of planes and he got stranded and because of that
and he got stranded and because of that
and he got stranded and because of that that gave him the incentive and the
that gave him the incentive and the
that gave him the incentive and the anger and the passion to say I’m gonna
anger and the passion to say I’m gonna
anger and the passion to say I’m gonna I’m gonna have a low-cost airline that
I’m gonna have a low-cost airline that
I’m gonna have a low-cost airline that is front and center focused around
is front and center focused around
is front and center focused around customers and you know the rest is
customers and you know the rest is
customers and you know the rest is history is built Virgin Atlantic
history is built Virgin Atlantic
history is built Virgin Atlantic probably one of the best brands highest
probably one of the best brands highest
probably one of the best brands highest customer service all these sort of
customer service all these sort of
customer service all these sort of things and he stayed true to to that
things and he stayed true to to that
things and he stayed true to to that that foundation story that drove his
that foundation story that drove his
that foundation story that drove his passion in the first place didn’t know
passion in the first place didn’t know
passion in the first place didn’t know they were awakening a sleeping giant
they were awakening a sleeping giant
they were awakening a sleeping giant there that the Menace he created and by
there that the Menace he created and by
there that the Menace he created and by providing him terrible service so true
providing him terrible service so true
providing him terrible service so true it’s so trend and a no se you know it’s
it’s so trend and a no se you know it’s
it’s so trend and a no se you know it’s great to have when you’re you know when
great to have when you’re you know when
great to have when you’re you know when you’re a young scrappy and hungry it’s
you’re a young scrappy and hungry it’s
you’re a young scrappy and hungry it’s great to have a gorilla to go after so
great to have a gorilla to go after so
great to have a gorilla to go after so in the early days he kind of went after
in the early days he kind of went after
in the early days he kind of went after british air and the kind of
british air and the kind of
british air and the kind of transatlantic airlines because they were
transatlantic airlines because they were
transatlantic airlines because they were kind of you know not doing a great job
kind of you know not doing a great job
kind of you know not doing a great job in terms of customer service they were
in terms of customer service they were
in terms of customer service they were expensive they were late they didn’t
expensive they were late they didn’t
expensive they were late they didn’t care about customers they worried more
care about customers they worried more
care about customers they worried more about the unions for their employees and
about the unions for their employees and
about the unions for their employees and they did about their customers to be
they did about their customers to be
they did about their customers to be honest with you so he saw a gap in the
honest with you so he saw a gap in the
honest with you so he saw a gap in the market he got angry he got surrounding
market he got angry he got surrounding
market he got angry he got surrounding the caribbean and he said actually i’m
the caribbean and he said actually i’m
the caribbean and he said actually i’m going to change that i’m going to give a
going to change that i’m going to give a
going to change that i’m going to give a service that customers really value and
service that customers really value and
service that customers really value and build an airline around customers and do
build an airline around customers and do
build an airline around customers and do it cheaply for them so they can travel
it cheaply for them so they can travel
it cheaply for them so they can travel around the world and do what they want
around the world and do what they want
around the world and do what they want to do and pursue their dreams yeah what
to do and pursue their dreams yeah what
to do and pursue their dreams yeah what i love about it is a lot of companies
i love about it is a lot of companies
i love about it is a lot of companies will say you know we value our customers
will say you know we value our customers
will say you know we value our customers and customer service is number one and
and customer service is number one and
and customer service is number one and this is what we stand for but when you
this is what we stand for but when you
this is what we stand for but when you hear the story of branson being you know
hear the story of branson being you know
hear the story of branson being you know upset at an airline and being kicked off
upset at an airline and being kicked off
upset at an airline and being kicked off the plane and you’ve been so frustrated
the plane and you’ve been so frustrated
the plane and you’ve been so frustrated with it that kind of brings it home a
with it that kind of brings it home a
with it that kind of brings it home a little bit more makes you feel like he
little bit more makes you feel like he
little bit more makes you feel like he actually does care about customer
actually does care about customer
actually does care about customer service and isn’t just paying lip
service and isn’t just paying lip
service and isn’t just paying lip service to it I think that’s important
service to it I think that’s important
service to it I think that’s important less at least that I take out of it for
less at least that I take out of it for
less at least that I take out of it for entrepreneurs is you can have your
entrepreneurs is you can have your
entrepreneurs is you can have your mission statement and you can have your
mission statement and you can have your
mission statement and you can have your values you can have what you’re all
values you can have what you’re all
values you can have what you’re all about it that’s fine but to make it
about it that’s fine but to make it
about it that’s fine but to make it believable you have to tell me the
believable you have to tell me the
believable you have to tell me the background story behind it so that I get
background story behind it so that I get
background story behind it so that I get emotionally attached to it cool so
emotionally attached to it cool so
emotionally attached to it cool so moving on next question comes in from
moving on next question comes in from
moving on next question comes in from Trudy I’ve been telling my story since
Trudy I’ve been telling my story since
Trudy I’ve been telling my story since 90 I’ve done a lot of training in the
90 I’ve done a lot of training in the
90 I’ve done a lot of training in the early 90s and in my surveys I found
early 90s and in my surveys I found
early 90s and in my surveys I found eighty percent like the fact i was using
eighty percent like the fact i was using
eighty percent like the fact i was using a story to reinforce something twenty
a story to reinforce something twenty
a story to reinforce something twenty percent did not do you have any advice
percent did not do you have any advice
percent did not do you have any advice so most people are liking this you worry
so most people are liking this you worry
so most people are liking this you worry about the other twenty percent he just
about the other twenty percent he just
about the other twenty percent he just keep going on the 80 or can the stories
keep going on the 80 or can the stories
keep going on the 80 or can the stories be better what would you tell Trudy I
be better what would you tell Trudy I
be better what would you tell Trudy I think Trudy I think if you do a few
think Trudy I think if you do a few
think Trudy I think if you do a few things and it probably was your story
things and it probably was your story
things and it probably was your story from the 90s around connect in your
from the 90s around connect in your
from the 90s around connect in your heart in your head connecting to the
heart in your head connecting to the
heart in your head connecting to the audience being authentic making years
audience being authentic making years
audience being authentic making years stories super clear you know making it
stories super clear you know making it
stories super clear you know making it hopefully visual as well you’ve got
hopefully visual as well you’ve got
hopefully visual as well you’ve got eighty percent love from your community
eighty percent love from your community
eighty percent love from your community I’ll kind of go after the other twenty
I’ll kind of go after the other twenty
I’ll kind of go after the other twenty percent I’m kind of what are they miss
percent I’m kind of what are they miss
percent I’m kind of what are they miss it because eighty percent connected
it because eighty percent connected
it because eighty percent connected totally with your story and that I’d say
totally with your story and that I’d say
totally with your story and that I’d say that’s good enough but you can always
that’s good enough but you can always
that’s good enough but you can always improve and you know actually one of the
improve and you know actually one of the
improve and you know actually one of the interesting thing one of our customer
interesting thing one of our customer
interesting thing one of our customer stories from a company up in Oregon two
stories from a company up in Oregon two
stories from a company up in Oregon two shoots craft brewery their kind of motto
shoots craft brewery their kind of motto
shoots craft brewery their kind of motto is do you best and next time do better
is do you best and next time do better
is do you best and next time do better now they build a they build a social
now they build a they build a social
now they build a they build a social enterprise affecting this business
enterprise affecting this business
enterprise affecting this business they’re never going to sell out to a
they’re never going to sell out to a
they’re never going to sell out to a conglomerate so they are grounded by
conglomerate so they are grounded by
conglomerate so they are grounded by producing awesome beer and every time
producing awesome beer and every time
producing awesome beer and every time they sell a crate of beer they basically
they sell a crate of beer they basically
they sell a crate of beer they basically give a dollar to a community charity so
give a dollar to a community charity so
give a dollar to a community charity so they’ve raised I think last year a
they’ve raised I think last year a
they’ve raised I think last year a hundred and fifty thousand dollars in
hundred and fifty thousand dollars in
hundred and fifty thousand dollars in the communities where they sold the beer
the communities where they sold the beer
the communities where they sold the beer but also they’ve given every one of
but also they’ve given every one of
but also they’ve given every one of their employees stock ownership in the
their employees stock ownership in the
their employees stock ownership in the company to make a really clear statement
company to make a really clear statement
company to make a really clear statement that we’re all in this together we’re
that we’re all in this together we’re
that we’re all in this together we’re following our dreams we’re producing
following our dreams we’re producing
following our dreams we’re producing awesome beer and we’re going to play a
awesome beer and we’re going to play a
awesome beer and we’re going to play a role giving back to the communities so
role giving back to the communities so
role giving back to the communities so with that the reason why I tell you that
with that the reason why I tell you that
with that the reason why I tell you that story is every time they do anything in
story is every time they do anything in
story is every time they do anything in their business they want to make it
their business they want to make it
their business they want to make it better so were those twenty percent that
better so were those twenty percent that
better so were those twenty percent that you left behind why didnt you know in
you left behind why didnt you know in
you left behind why didnt you know in the world of the social media now you
the world of the social media now you
the world of the social media now you could access every one of those
could access every one of those
could access every one of those individuals and find out what is it what
individuals and find out what is it what
individuals and find out what is it what is it they’re missing in terms of the
is it they’re missing in terms of the
is it they’re missing in terms of the connection with your story and and you
connection with your story and and you
connection with your story and and you could get up into the high 90s and
could get up into the high 90s and
could get up into the high 90s and touching a hundred percent I love it I
touching a hundred percent I love it I
touching a hundred percent I love it I love you I love to drive and ambition
love you I love to drive and ambition
love you I love to drive and ambition there yeah I think eighty percent is a
there yeah I think eighty percent is a
there yeah I think eighty percent is a good number if you’re starting on 80
good number if you’re starting on 80
good number if you’re starting on 80 that that’s quality if you’re if you’re
that that’s quality if you’re if you’re
that that’s quality if you’re if you’re speaking and you’re moving eighty
speaking and you’re moving eighty
speaking and you’re moving eighty percent of the room that’s definitely
percent of the room that’s definitely
percent of the room that’s definitely great start and
great start and
great start and yeah I would just echo stevens point
yeah I would just echo stevens point
yeah I would just echo stevens point there too like always try to get better
there too like always try to get better
there too like always try to get better it’s a good mark but let’s how do I get
it’s a good mark but let’s how do I get
it’s a good mark but let’s how do I get to 100 what do I have to do to get there
to 100 what do I have to do to get there
to 100 what do I have to do to get there right how can my storytelling be better
right how can my storytelling be better
right how can my storytelling be better whether it’s his advice of going out and
whether it’s his advice of going out and
whether it’s his advice of going out and trying to find them on social media
trying to find them on social media
trying to find them on social media whether it’s you know recording your
whether it’s you know recording your
whether it’s you know recording your speech back and watch it again and
speech back and watch it again and
speech back and watch it again and seeing where you might be able to
seeing where you might be able to
seeing where you might be able to improve you know doing surveys over the
improve you know doing surveys over the
improve you know doing surveys over the room trying to find people who like left
room trying to find people who like left
room trying to find people who like left the room and ask them what happened that
the room and ask them what happened that
the room and ask them what happened that can be a tough pill to swallow like hey
can be a tough pill to swallow like hey
can be a tough pill to swallow like hey why did you leave my session we go get
why did you leave my session we go get
why did you leave my session we go get some honest kind of truthful advice that
some honest kind of truthful advice that
some honest kind of truthful advice that will help you get better and you could
will help you get better and you could
will help you get better and you could do coaching with other professional
do coaching with other professional
do coaching with other professional speakers or speeching coaches to give
speakers or speeching coaches to give
speakers or speeching coaches to give you guidance on how your next speech can
you guidance on how your next speech can
you guidance on how your next speech can be better i think if you want to be good
be better i think if you want to be good
be better i think if you want to be good at something then you should want to be
at something then you should want to be
at something then you should want to be great at something and every time you do
great at something and every time you do
great at something and every time you do it you may you may suck at the start but
it you may you may suck at the start but
it you may you may suck at the start but the most important part is that you were
the most important part is that you were
the most important part is that you were better than yesterday and you keep
better than yesterday and you keep
better than yesterday and you keep working on and most people would start
working on and most people would start
working on and most people would start with their stories it’s uncomfortable at
with their stories it’s uncomfortable at
with their stories it’s uncomfortable at the start you feel like who wants to
the start you feel like who wants to
the start you feel like who wants to learn about me you know and you have to
learn about me you know and you have to
learn about me you know and you have to understand that you telling your story
understand that you telling your story
understand that you telling your story isn’t about you it’s not an ego trip for
isn’t about you it’s not an ego trip for
isn’t about you it’s not an ego trip for you it helps the customer connect to you
you it helps the customer connect to you
you it helps the customer connect to you better it’s for them and it’s for your
better it’s for them and it’s for your
better it’s for them and it’s for your business and so the start you will
business and so the start you will
business and so the start you will probably be terrible telling your story
probably be terrible telling your story
probably be terrible telling your story and then every time you do it you’ll get
and then every time you do it you’ll get
and then every time you do it you’ll get better and better and better and better
better and better and better and better
better and better and better and better you move the eighty percent move the
you move the eighty percent move the
you move the eighty percent move the nine percent hopefully move up to the
nine percent hopefully move up to the
nine percent hopefully move up to the hundred percent that’s a great question
hundred percent that’s a great question
hundred percent that’s a great question um next up M so easy hope I pronounced
um next up M so easy hope I pronounced
um next up M so easy hope I pronounced that okay he’s saying he designed smart
that okay he’s saying he designed smart
that okay he’s saying he designed smart homes he’s saying he agrees that when
homes he’s saying he agrees that when
homes he’s saying he agrees that when he’s working in b2c market all they want
he’s working in b2c market all they want
he’s working in b2c market all they want to hear about as a story and why he
to hear about as a story and why he
to hear about as a story and why he created his business when he’s selling
created his business when he’s selling
created his business when he’s selling to builders and his in b2b all they care
to builders and his in b2b all they care
to builders and his in b2b all they care about is price they don’t care about a
about is price they don’t care about a
about is price they don’t care about a story all they care about is offering
story all they care about is offering
story all they care about is offering something cheap how do I overcome this I
something cheap how do I overcome this I
something cheap how do I overcome this I want to make more money selling b2b yeah
want to make more money selling b2b yeah
want to make more money selling b2b yeah i think it’s the case a little bit in
i think it’s the case a little bit in
i think it’s the case a little bit in some even in houses i think there’s a
some even in houses i think there’s a
some even in houses i think there’s a kind of blurring between kind of b2b and
kind of blurring between kind of b2b and
kind of blurring between kind of b2b and b2c and yeah everybody wants to store in
b2c and yeah everybody wants to store in
b2c and yeah everybody wants to store in terms of you know you think about you’re
terms of you know you think about you’re
terms of you know you think about you’re gonna buy a house it’s your dream isn’t
gonna buy a house it’s your dream isn’t
gonna buy a house it’s your dream isn’t it especially if it’s your first house I
it especially if it’s your first house I
it especially if it’s your first house I can remember the day we walked in and
can remember the day we walked in and
can remember the day we walked in and took the keys on our first house and I
took the keys on our first house and I
took the keys on our first house and I still remember as if
still remember as if
still remember as if there today how it just kind of thought
there today how it just kind of thought
there today how it just kind of thought wow you know what a sense of
wow you know what a sense of
wow you know what a sense of responsibility did I really make this
responsibility did I really make this
responsibility did I really make this this is my own place you know and and
this is my own place you know and and
this is my own place you know and and the level of the clean rooms the the
the level of the clean rooms the the
the level of the clean rooms the the Hoover and all that sort of stuff went
Hoover and all that sort of stuff went
Hoover and all that sort of stuff went up through the sky now builders
up through the sky now builders
up through the sky now builders obviously they’ve got an economic model
obviously they’ve got an economic model
obviously they’ve got an economic model they’ve got to make money they’ve got to
they’ve got to make money they’ve got to
they’ve got to make money they’ve got to be profitable and in that business kind
be profitable and in that business kind
be profitable and in that business kind of builders can live hand to mouth
of builders can live hand to mouth
of builders can live hand to mouth they’ve got a lot of subcontractors
they’ve got a lot of subcontractors
they’ve got a lot of subcontractors they’ve got a lot of people that need
they’ve got a lot of people that need
they’ve got a lot of people that need pay like every week and a lot of their
pay like every week and a lot of their
pay like every week and a lot of their payments in that business are staged on
payments in that business are staged on
payments in that business are staged on kind of milestones of completion of
kind of milestones of completion of
kind of milestones of completion of building the house so I think you have
building the house so I think you have
building the house so I think you have to be sensitive to that but also I don’t
to be sensitive to that but also I don’t
to be sensitive to that but also I don’t know anybody in business and builders
know anybody in business and builders
know anybody in business and builders are the same they don’t want to do a
are the same they don’t want to do a
are the same they don’t want to do a great job they want to build great
great job they want to build great
great job they want to build great houses they want to they want to make
houses they want to they want to make
houses they want to they want to make people proud I’m s the story you could
people proud I’m s the story you could
people proud I’m s the story you could connect with because so that not only
connect with because so that not only
connect with because so that not only you know great house builders get talked
you know great house builders get talked
you know great house builders get talked about in communities that everybody
about in communities that everybody
about in communities that everybody wants one of their houses and it’s no
wants one of their houses and it’s no
wants one of their houses and it’s no good you know when they go to the golf
good you know when they go to the golf
good you know when they go to the golf club or a dinner party or kind of some
club or a dinner party or kind of some
club or a dinner party or kind of some sort of chat room and they’ll be there
sort of chat room and they’ll be there
sort of chat room and they’ll be there and someone will say something awesome
and someone will say something awesome
and someone will say something awesome about that house that was built by then
about that house that was built by then
about that house that was built by then they will be swelling up with pride so I
they will be swelling up with pride so I
they will be swelling up with pride so I would find the story that connects to
would find the story that connects to
would find the story that connects to them being very cognizant that they have
them being very cognizant that they have
them being very cognizant that they have to make money out of it and the
to make money out of it and the
to make money out of it and the sensitivity of you standing in their
sensitivity of you standing in their
sensitivity of you standing in their shoes and to what Evans point of going
shoes and to what Evans point of going
shoes and to what Evans point of going where the audiences with a build of and
where the audiences with a build of and
where the audiences with a build of and understand their business model and it’s
understand their business model and it’s
understand their business model and it’s very kind of cash constrained and they
very kind of cash constrained and they
very kind of cash constrained and they got a kind of make money and that comes
got a kind of make money and that comes
got a kind of make money and that comes down to cutting costs it but more than
down to cutting costs it but more than
down to cutting costs it but more than that everybody I know everybody who’s an
that everybody I know everybody who’s an
that everybody I know everybody who’s an entrepreneur and everybody’s dialed into
entrepreneur and everybody’s dialed into
entrepreneur and everybody’s dialed into this yeah you want to do things great
this yeah you want to do things great
this yeah you want to do things great few customers you want to do things in
few customers you want to do things in
few customers you want to do things in terms of treating the company’s money as
terms of treating the company’s money as
terms of treating the company’s money as if it’s your own and making sure every
if it’s your own and making sure every
if it’s your own and making sure every expense dollar gets her kind of return
expense dollar gets her kind of return
expense dollar gets her kind of return on investment but more than that you
on investment but more than that you
on investment but more than that you want to do it the right way you want to
want to do it the right way you want to
want to do it the right way you want to build awesome products you want to build
build awesome products you want to build
build awesome products you want to build awesome awesome alders I think that
awesome awesome alders I think that
awesome awesome alders I think that echoes Stevens Point from the very top
echoes Stevens Point from the very top
echoes Stevens Point from the very top of the show as long as you’re dealing
of the show as long as you’re dealing
of the show as long as you’re dealing with a human stories matter people care
with a human stories matter people care
with a human stories matter people care people are guided by their emotions they
people are guided by their emotions they
people are guided by their emotions they want to feel connected to you now not
want to feel connected to you now not
want to feel connected to you now not every customer will be able to afford
every customer will be able to afford
every customer will be able to afford what you’re doing right if you’re if
what you’re doing right if you’re if
what you’re doing right if you’re if you’re the
you’re the
you’re the ling with a high-end product and you’re
ling with a high-end product and you’re
ling with a high-end product and you’re dealing with very price sensitive
dealing with very price sensitive
dealing with very price sensitive customers they may love your story but
customers they may love your story but
customers they may love your story but it doesn’t mean they can afford it right
it doesn’t mean they can afford it right
it doesn’t mean they can afford it right the stuff that I do not everybody can
the stuff that I do not everybody can
the stuff that I do not everybody can afford it and that’s fine so I think I
afford it and that’s fine so I think I
afford it and that’s fine so I think I don’t think the story hurts you but it’s
don’t think the story hurts you but it’s
don’t think the story hurts you but it’s not everything right like the stories is
not everything right like the stories is
not everything right like the stories is not going to the story will win some
not going to the story will win some
not going to the story will win some clients over that if there’s an
clients over that if there’s an
clients over that if there’s an accredited situation you’ll get the
accredited situation you’ll get the
accredited situation you’ll get the business but you also have to give them
business but you also have to give them
business but you also have to give them a good business case right if you have a
a good business case right if you have a
a good business case right if you have a bad product or your you are to overprice
bad product or your you are to overprice
bad product or your you are to overprice the story is not going to be enough just
the story is not going to be enough just
the story is not going to be enough just to get you over that hurdle so I think
to get you over that hurdle so I think
to get you over that hurdle so I think it’s just understanding understanding
it’s just understanding understanding
it’s just understanding understanding your customer base I would I would
your customer base I would I would
your customer base I would I would disagree that all b2b people only care
disagree that all b2b people only care
disagree that all b2b people only care about price I think there’s a lot of
about price I think there’s a lot of
about price I think there’s a lot of emotion that goes into every business
emotion that goes into every business
emotion that goes into every business deal that happens just looking at my own
deal that happens just looking at my own
deal that happens just looking at my own business I get opportunity to work with
business I get opportunity to work with
business I get opportunity to work with a lot of different companies and brains
a lot of different companies and brains
a lot of different companies and brains and the ones that I say yes to are the
and the ones that I say yes to are the
and the ones that I say yes to are the ones that I connect with the leadership
ones that I connect with the leadership
ones that I connect with the leadership and their story and what that are all
and their story and what that are all
and their story and what that are all about and I think they connect with me
about and I think they connect with me
about and I think they connect with me because of my store when i’m all about
because of my store when i’m all about
because of my store when i’m all about and it’s not just hey can you do it for
and it’s not just hey can you do it for
and it’s not just hey can you do it for a thousand dollars cheaper and then
a thousand dollars cheaper and then
a thousand dollars cheaper and then that’s what you know makes the mixer
that’s what you know makes the mixer
that’s what you know makes the mixer shift as long as you’re doing with
shift as long as you’re doing with
shift as long as you’re doing with people stores are going to be important
people stores are going to be important
people stores are going to be important whether you’re selling to customers in
whether you’re selling to customers in
whether you’re selling to customers in the b2c space or b2b space hey Evan I
the b2c space or b2b space hey Evan I
the b2c space or b2b space hey Evan I think on that well the power what you
think on that well the power what you
think on that well the power what you said is when your story becomes the
said is when your story becomes the
said is when your story becomes the audience’s story and the connection
audience’s story and the connection
audience’s story and the connection between your story and this is where the
between your story and this is where the
between your story and this is where the heart kind of kicks in I don’t know and
heart kind of kicks in I don’t know and
heart kind of kicks in I don’t know and a story could be a question as well so
a story could be a question as well so
a story could be a question as well so if you asked a house builder how did you
if you asked a house builder how did you
if you asked a house builder how did you feel when you took the keys to your
feel when you took the keys to your
feel when you took the keys to your first apartment or your first house that
first apartment or your first house that
first apartment or your first house that individual will go back 20 30 years ten
individual will go back 20 30 years ten
individual will go back 20 30 years ten years and the emotions will flooding and
years and the emotions will flooding and
years and the emotions will flooding and secondly I think it’s really important I
secondly I think it’s really important I
secondly I think it’s really important I don’t know any house builder if you ask
don’t know any house builder if you ask
don’t know any house builder if you ask them the question what was the first
them the question what was the first
them the question what was the first house that you built how did that feel I
house that you built how did that feel I
house that you built how did that feel I guarantee they put the best taps on they
guarantee they put the best taps on they
guarantee they put the best taps on they would have been really proud of the
would have been really proud of the
would have been really proud of the house they would have wanted that house
house they would have wanted that house
house they would have wanted that house to be the best house the best home
to be the best house the best home
to be the best house the best home experience that was on the planet and
experience that was on the planet and
experience that was on the planet and they’ll remember that first house they
they’ll remember that first house they
they’ll remember that first house they built just
built just
built just I as an entrepreneur I remember the
I as an entrepreneur I remember the
I as an entrepreneur I remember the first sale i made i remember the first
first sale i made i remember the first
first sale i made i remember the first customer we had I remember the first
customer we had I remember the first
customer we had I remember the first employee we hired because those things
employee we hired because those things
employee we hired because those things connect your heart totally and your head
connect your heart totally and your head
connect your heart totally and your head in your memory and you get flooded with
in your memory and you get flooded with
in your memory and you get flooded with emotion and that’s the way you unlock
emotion and that’s the way you unlock
emotion and that’s the way you unlock the human I love it I love it ok next
the human I love it I love it ok next
the human I love it I love it ok next one is coming up from Julia I’m a
one is coming up from Julia I’m a
one is coming up from Julia I’m a weight-loss educator / coach I’ve only
weight-loss educator / coach I’ve only
weight-loss educator / coach I’ve only been about 20 pounds overweight so not a
been about 20 pounds overweight so not a
been about 20 pounds overweight so not a great story numbers wise but the victory
great story numbers wise but the victory
great story numbers wise but the victory in my life against an emotionally driven
in my life against an emotionally driven
in my life against an emotionally driven overeating is to me significantly huge
overeating is to me significantly huge
overeating is to me significantly huge is my story enough for Julie yeah hey
is my story enough for Julie yeah hey
is my story enough for Julie yeah hey Julia I think speaking for for me I
Julia I think speaking for for me I
Julia I think speaking for for me I think you got a great story just the way
think you got a great story just the way
think you got a great story just the way Evan said that you can aid to my heart
Evan said that you can aid to my heart
Evan said that you can aid to my heart straightaway you know I think I think
straightaway you know I think I think
straightaway you know I think I think we’re all bombarded honestly through the
we’re all bombarded honestly through the
we’re all bombarded honestly through the media and every celebrity is
media and every celebrity is
media and every celebrity is photoshopped and we are absolutely
photoshopped and we are absolutely
photoshopped and we are absolutely pounded with images of what we should
pounded with images of what we should
pounded with images of what we should look like and you have to remember
look like and you have to remember
look like and you have to remember you’re an individual everybody’s an
you’re an individual everybody’s an
you’re an individual everybody’s an individual and you’ve got to feel good
individual and you’ve got to feel good
individual and you’ve got to feel good about yourself when you wake up in the
about yourself when you wake up in the
about yourself when you wake up in the morning so your stories just compelling
morning so your stories just compelling
morning so your stories just compelling and it’s real and it’s authentic and it
and it’s real and it’s authentic and it
and it’s real and it’s authentic and it just connects to me straightaway so I
just connects to me straightaway so I
just connects to me straightaway so I think that’s a great story in and the
think that’s a great story in and the
think that’s a great story in and the more you tell your story honestly the
more you tell your story honestly the
more you tell your story honestly the more confidence you get and the more you
more confidence you get and the more you
more confidence you get and the more you build your self-esteem and the more you
build your self-esteem and the more you
build your self-esteem and the more you can go out there with your story and the
can go out there with your story and the
can go out there with your story and the more you feel confident the more you’ll
more you feel confident the more you’ll
more you feel confident the more you’ll go to the next stage of this story and
go to the next stage of this story and
go to the next stage of this story and write the second chapter and the third
write the second chapter and the third
write the second chapter and the third chapter and the fourth chapter i agree i
chapter and the fourth chapter i agree i
chapter and the fourth chapter i agree i would say i would want to learn a little
would say i would want to learn a little
would say i would want to learn a little bit more about the emotionally driven
bit more about the emotionally driven
bit more about the emotionally driven over eating so that the story isn’t that
over eating so that the story isn’t that
over eating so that the story isn’t that you were 20 pounds overweight and God
you were 20 pounds overweight and God
you were 20 pounds overweight and God under 20 as much to me as uh what caused
under 20 as much to me as uh what caused
under 20 as much to me as uh what caused you to motional e / eat like where did
you to motional e / eat like where did
you to motional e / eat like where did you have parents who picked on you or
you have parents who picked on you or
you have parents who picked on you or friends who didn’t believe in you or did
friends who didn’t believe in you or did
friends who didn’t believe in you or did you have a lot of stress at work or like
you have a lot of stress at work or like
you have a lot of stress at work or like what caused this thing for you to always
what caused this thing for you to always
what caused this thing for you to always emotionally overeat because that’s what
emotionally overeat because that’s what
emotionally overeat because that’s what people will be able to connect with
people will be able to connect with
people will be able to connect with right like oh yeah I have parents like
right like oh yeah I have parents like
right like oh yeah I have parents like that or I have friends like that or my
that or I have friends like that or my
that or I have friends like that or my work places like that too and that’s
work places like that too and that’s
work places like that too and that’s what I end up doing is overeating and
what I end up doing is overeating and
what I end up doing is overeating and how have you solved that and crack that
how have you solved that and crack that
how have you solved that and crack that for yourself we’re now
for yourself we’re now
for yourself we’re now you’re confident and happy and so the
you’re confident and happy and so the
you’re confident and happy and so the numbers don’t have to be the core part
numbers don’t have to be the core part
numbers don’t have to be the core part of the story it’s more the background
of the story it’s more the background
of the story it’s more the background and emotion that goes into it i gue
and emotion that goes into it i gue
and emotion that goes into it i gue Steve when I can feel the the love and
Steve when I can feel the the love and
Steve when I can feel the the love and energy and passion that comes out of it
energy and passion that comes out of it
energy and passion that comes out of it and just you need to believe that your
and just you need to believe that your
and just you need to believe that your story is enough right like you don’t
story is enough right like you don’t
story is enough right like you don’t need our permission to say it’s good
need our permission to say it’s good
need our permission to say it’s good enough like you need to believe this is
enough like you need to believe this is
enough like you need to believe this is enough when you’re on a powerful
enough when you’re on a powerful
enough when you’re on a powerful powerful mission to go up and help are
powerful mission to go up and help are
powerful mission to go up and help are the people who are emotionally
the people who are emotionally
the people who are emotionally overeating yeah i think this you’ve
overeating yeah i think this you’ve
overeating yeah i think this you’ve touched a raw nerve probably with Evan
touched a raw nerve probably with Evan
touched a raw nerve probably with Evan and me here as well Juliet so we’re not
and me here as well Juliet so we’re not
and me here as well Juliet so we’re not clinical psychologist or anything like
clinical psychologist or anything like
clinical psychologist or anything like that but we know that no person on this
that but we know that no person on this
that but we know that no person on this planet is perfect yet when you’re an
planet is perfect yet when you’re an
planet is perfect yet when you’re an entrepreneur you kind of think of these
entrepreneur you kind of think of these
entrepreneur you kind of think of these perfect people they don’t exist we’ve
perfect people they don’t exist we’ve
perfect people they don’t exist we’ve all got kind of stuff in our lives and
all got kind of stuff in our lives and
all got kind of stuff in our lives and we’ve all got burns we carry and this
we’ve all got burns we carry and this
we’ve all got burns we carry and this stuff around particularly with the
stuff around particularly with the
stuff around particularly with the exposure of social media whether you’re
exposure of social media whether you’re
exposure of social media whether you’re talking teenagers you’re talking any
talking teenagers you’re talking any
talking teenagers you’re talking any generation there’s this perfect kind of
generation there’s this perfect kind of
generation there’s this perfect kind of image that you’re presented with and
image that you’re presented with and
image that you’re presented with and it’s just not real so I think something
it’s just not real so I think something
it’s just not real so I think something to help us all is when you think about
to help us all is when you think about
to help us all is when you think about your customers the people you’re serving
your customers the people you’re serving
your customers the people you’re serving just say they’re like us they’ve got
just say they’re like us they’ve got
just say they’re like us they’ve got their vulnerabilities they’ve got their
their vulnerabilities they’ve got their
their vulnerabilities they’ve got their weaknesses they’ve got their anxieties
weaknesses they’ve got their anxieties
weaknesses they’ve got their anxieties they got their worries they got you know
they got their worries they got you know
they got their worries they got you know and if one of them could be body image
and if one of them could be body image
and if one of them could be body image so I think we have got so many kind of
so I think we have got so many kind of
so I think we have got so many kind of manufacturers elements out there and one
manufacturers elements out there and one
manufacturers elements out there and one of them is this kind of pursuit of
of them is this kind of pursuit of
of them is this kind of pursuit of perfection and it doesn’t exist
perfection and it doesn’t exist
perfection and it doesn’t exist especially relative to kind of wait so I
especially relative to kind of wait so I
especially relative to kind of wait so I you’ve walked this journey you’ve
you’ve walked this journey you’ve
you’ve walked this journey you’ve experienced it personally and you you’re
experienced it personally and you you’re
experienced it personally and you you’re able to tell your story today I think
able to tell your story today I think
able to tell your story today I think it’s a very compelling story love it
it’s a very compelling story love it
it’s a very compelling story love it Arthur is writing in hello Evan and
Arthur is writing in hello Evan and
Arthur is writing in hello Evan and Steven thanks a lot for your amazing
Steven thanks a lot for your amazing
Steven thanks a lot for your amazing work and inspiration as for my question
work and inspiration as for my question
work and inspiration as for my question what advice would you give for a young
what advice would you give for a young
what advice would you give for a young media startup that writes about business
media startup that writes about business
media startup that writes about business and career trends for Millennials are
and career trends for Millennials are
and career trends for Millennials are all I offer I think you have got you
all I offer I think you have got you
all I offer I think you have got you live in the drain so you’re very clearly
live in the drain so you’re very clearly
live in the drain so you’re very clearly connected to Millennials you want to
connected to Millennials you want to
connected to Millennials you want to connect to their life so kind of a few
connect to their life so kind of a few
connect to their life so kind of a few things obviously you’ve got that
things obviously you’ve got that
things obviously you’ve got that authenticity I’ll hang on to put
authenticity I’ll hang on to put
authenticity I’ll hang on to put yourself into their shoes what are their
yourself into their shoes what are their
yourself into their shoes what are their dreams one of their ass
dreams one of their ass
dreams one of their ass operations what can you bring that super
operations what can you bring that super
operations what can you bring that super clear and crystal clear in terms of vice
clear and crystal clear in terms of vice
clear and crystal clear in terms of vice and help for them and then tell them
and help for them and then tell them
and help for them and then tell them your story through that media and I
your story through that media and I
your story through that media and I think we’re that way you’ll connect to
think we’re that way you’ll connect to
think we’re that way you’ll connect to them and create that emotional
them and create that emotional
them and create that emotional conversation for your story they could
conversation for your story they could
conversation for your story they could be very powerful yeah I would also look
be very powerful yeah I would also look
be very powerful yeah I would also look at you know if you’re watching this
at you know if you’re watching this
at you know if you’re watching this video from me and Steven and you know
video from me and Steven and you know
video from me and Steven and you know you think it’s amazing where you think
you think it’s amazing where you think
you think it’s amazing where you think it’s inspirational I mean we’re both
it’s inspirational I mean we’re both
it’s inspirational I mean we’re both humbled by that and in love you know be
humbled by that and in love you know be
humbled by that and in love you know be no play a big role in your life you got
no play a big role in your life you got
no play a big role in your life you got to take action on it right you got to do
to take action on it right you got to do
to take action on it right you got to do something about it I would rather you
something about it I would rather you
something about it I would rather you watch you know only this video and no
watch you know only this video and no
watch you know only this video and no more YouTube videos for the rest of the
more YouTube videos for the rest of the
more YouTube videos for the rest of the week but then actually go work on your
week but then actually go work on your
week but then actually go work on your story right you may be sold on the
story right you may be sold on the
story right you may be sold on the importance of right in the store and how
importance of right in the store and how
importance of right in the store and how important it is by listening to this but
important it is by listening to this but
important it is by listening to this but doesn’t do you any good unless you go
doesn’t do you any good unless you go
doesn’t do you any good unless you go out and create your story so what I want
out and create your story so what I want
out and create your story so what I want to see is hey when I visit your website
to see is hey when I visit your website
to see is hey when I visit your website you didn’t tell us what it was but I’m
you didn’t tell us what it was but I’m
you didn’t tell us what it was but I’m curious I want to go to the about page
curious I want to go to the about page
curious I want to go to the about page and see all about Arthur why he started
and see all about Arthur why he started
and see all about Arthur why he started this why it’s important to him and you
this why it’s important to him and you
this why it’s important to him and you know that I think taking action on the
know that I think taking action on the
know that I think taking action on the advice of you here because too many
advice of you here because too many
advice of you here because too many people just get inspired and they get
people just get inspired and they get
people just get inspired and they get pumped up but they don’t do anything
pumped up but they don’t do anything
pumped up but they don’t do anything about it and nothing’s going to happen
about it and nothing’s going to happen
about it and nothing’s going to happen till you actually take some action on it
till you actually take some action on it
till you actually take some action on it yeah and I’ve been all these things take
yeah and I’ve been all these things take
yeah and I’ve been all these things take the first step you know Arthur just take
the first step you know Arthur just take
the first step you know Arthur just take your first step get on your website and
your first step get on your website and
your first step get on your website and then kind of test drive it don’t kind of
then kind of test drive it don’t kind of
then kind of test drive it don’t kind of try and boil the ocean don’t do anything
try and boil the ocean don’t do anything
try and boil the ocean don’t do anything gold-plated again just get some of your
gold-plated again just get some of your
gold-plated again just get some of your buddies in her Millennials and test
buddies in her Millennials and test
buddies in her Millennials and test drive it with them how does the story
drive it with them how does the story
drive it with them how does the story land with them what do they like about
land with them what do they like about
land with them what do they like about it what how would you improve it and
it what how would you improve it and
it what how would you improve it and make you kind of always stick to the
make you kind of always stick to the
make you kind of always stick to the authenticity so that kind of has your
authenticity so that kind of has your
authenticity so that kind of has your foundation and your personality but kind
foundation and your personality but kind
foundation and your personality but kind of to Evans point yeah it’s all about
of to Evans point yeah it’s all about
of to Evans point yeah it’s all about action take that first step test drive
action take that first step test drive
action take that first step test drive it iterate road test it and get get the
it iterate road test it and get get the
it iterate road test it and get get the community of Millennials who are your
community of Millennials who are your
community of Millennials who are your buddies your friends your community to
buddies your friends your community to
buddies your friends your community to start saying what’s it like how to
start saying what’s it like how to
start saying what’s it like how to improve it and how do we really serve
improve it and how do we really serve
improve it and how do we really serve them and connect them cool Valley wrote
them and connect them cool Valley wrote
them and connect them cool Valley wrote in a long post basically wondering she’s
in a long post basically wondering she’s
in a long post basically wondering she’s basically worried about that her store
basically worried about that her store
basically worried about that her store is going to be on there forever and then
is going to be on there forever and then
is going to be on there forever and then you’re going to
you’re going to
you’re going to up there we wouldn’t look at it you know
up there we wouldn’t look at it you know
up there we wouldn’t look at it you know no way to take it down how do you kind
no way to take it down how do you kind
no way to take it down how do you kind of get over that fear being so public
of get over that fear being so public
of get over that fear being so public and open that your story is there
and open that your story is there
and open that your story is there forever from Valerie well I think
forever from Valerie well I think
forever from Valerie well I think Valerie’s is it’s a valid element once
Valerie’s is it’s a valid element once
Valerie’s is it’s a valid element once you post something on on the internet it
you post something on on the internet it
you post something on on the internet it is there forever so just need to be I
is there forever so just need to be I
is there forever so just need to be I think thoughtful and careful about what
think thoughtful and careful about what
think thoughtful and careful about what you want to post and something you know
you want to post and something you know
you want to post and something you know it’s almost cast yourself and visualize
it’s almost cast yourself and visualize
it’s almost cast yourself and visualize yourself in the future and if you came
yourself in the future and if you came
yourself in the future and if you came back and read what you’ve written today
back and read what you’ve written today
back and read what you’ve written today would you feel proud of it I think it’s
would you feel proud of it I think it’s
would you feel proud of it I think it’s really important to be authentic the
really important to be authentic the
really important to be authentic the other thing I’d say is you know again in
other thing I’d say is you know again in
other thing I’d say is you know again in this water perfection that we all live
this water perfection that we all live
this water perfection that we all live in you know people the authentic people
in you know people the authentic people
in you know people the authentic people have vulnerabilities and they share
have vulnerabilities and they share
have vulnerabilities and they share their vulnerabilities and I think you
their vulnerabilities and I think you
their vulnerabilities and I think you know in terms of telling your stories
know in terms of telling your stories
know in terms of telling your stories riya gehen emotionally humans connect to
riya gehen emotionally humans connect to
riya gehen emotionally humans connect to people who show vulnerabilities people
people who show vulnerabilities people
people who show vulnerabilities people who you know like superman and
who you know like superman and
who you know like superman and superwoman who are perfect you know they
superwoman who are perfect you know they
superwoman who are perfect you know they kind of repel people people who show
kind of repel people people who show
kind of repel people people who show that vulnerability draw people towards
that vulnerability draw people towards
that vulnerability draw people towards them and especially if you’re connecting
them and especially if you’re connecting
them and especially if you’re connecting the heart and the head you know you
the heart and the head you know you
the heart and the head you know you connect the emotion you bring people
connect the emotion you bring people
connect the emotion you bring people with you so I’ll be advocate a massive
with you so I’ll be advocate a massive
with you so I’ll be advocate a massive advocate for sharing your story turn
advocate for sharing your story turn
advocate for sharing your story turn your vulnerability and be really clear
your vulnerability and be really clear
your vulnerability and be really clear about how you can help other people like
about how you can help other people like
about how you can help other people like you who’ve got a product or services
you who’ve got a product or services
you who’ve got a product or services neither you can provide I think one of
neither you can provide I think one of
neither you can provide I think one of the hardest parts of sharing your story
the hardest parts of sharing your story
the hardest parts of sharing your story is worrying about being judged and being
is worrying about being judged and being
is worrying about being judged and being ashamed of certain parts of your story
ashamed of certain parts of your story
ashamed of certain parts of your story right let back to one of the people’s
right let back to one of the people’s
right let back to one of the people’s questions about overeating now you have
questions about overeating now you have
questions about overeating now you have to you know admit that you’re an
to you know admit that you’re an
to you know admit that you’re an overeater and share all the deep things
overeater and share all the deep things
overeater and share all the deep things that you get stressed out over and
that you get stressed out over and
that you get stressed out over and that’s what causes overeating like
that’s what causes overeating like
that’s what causes overeating like that’s the juice that’s going to connect
that’s the juice that’s going to connect
that’s the juice that’s going to connect me to your story really deeply right
me to your story really deeply right
me to your story really deeply right like if your parents got divorced and
like if your parents got divorced and
like if your parents got divorced and you know mistreated you or whatever it
you know mistreated you or whatever it
you know mistreated you or whatever it was like if that’s what led you to that
was like if that’s what led you to that
was like if that’s what led you to that moment that’s what connects with me but
moment that’s what connects with me but
moment that’s what connects with me but it’s also the hardest like deepest
it’s also the hardest like deepest
it’s also the hardest like deepest moment that you have to share and expose
moment that you have to share and expose
moment that you have to share and expose and it’s having the courage to do that
and it’s having the courage to do that
and it’s having the courage to do that and yes some people will judge you you
and yes some people will judge you you
and yes some people will judge you you know if nobody is judging you there’s no
know if nobody is judging you there’s no
know if nobody is judging you there’s no uh if there’s no fear then it’s you’ve
uh if there’s no fear then it’s you’ve
uh if there’s no fear then it’s you’ve lived it so safe you’ve written
lived it so safe you’ve written
lived it so safe you’ve written something so safe that it’s not
something so safe that it’s not
something so safe that it’s not impacting anybody so some people will
impacting anybody so some people will
impacting anybody so some people will judge you that’s okay and you are the
judge you that’s okay and you are the
judge you that’s okay and you are the champion of truth for your people right
champion of truth for your people right
champion of truth for your people right like you started this business your
like you started this business your
like you started this business your visionary you’re an entrepreneur you’re
visionary you’re an entrepreneur you’re
visionary you’re an entrepreneur you’re leading the way in some paths and people
leading the way in some paths and people
leading the way in some paths and people who have lived that same story or going
who have lived that same story or going
who have lived that same story or going through the same problems that you went
through the same problems that you went
through the same problems that you went through before they want to rally around
through before they want to rally around
through before they want to rally around you and they’ll do that by understanding
you and they’ll do that by understanding
you and they’ll do that by understanding your story and so it’s a to see this
your story and so it’s a to see this
your story and so it’s a to see this point of a being vulnerable and being
point of a being vulnerable and being
point of a being vulnerable and being open that’s where that’s where the real
open that’s where that’s where the real
open that’s where that’s where the real juice is that’s that’s the heart of it
juice is that’s that’s the heart of it
juice is that’s that’s the heart of it if you gloss over it then the story
if you gloss over it then the story
if you gloss over it then the story won’t have the impact and so part of
won’t have the impact and so part of
won’t have the impact and so part of telling your story is being prepared for
telling your story is being prepared for
telling your story is being prepared for a little bit of a judgment but for the
a little bit of a judgment but for the
a little bit of a judgment but for the most part every time I put something up
most part every time I put something up
most part every time I put something up it’s it’s 95 99 percent positive um so
it’s it’s 95 99 percent positive um so
it’s it’s 95 99 percent positive um so just like as you get bigger you’re gonna
just like as you get bigger you’re gonna
just like as you get bigger you’re gonna get haters it means you’re doing
get haters it means you’re doing
get haters it means you’re doing something right means you’re doing
something right means you’re doing
something right means you’re doing something important yeah as you get most
something important yeah as you get most
something important yeah as you get most successful you’ll get more more critics
successful you’ll get more more critics
successful you’ll get more more critics the other thing I was we were a massage
the other thing I was we were a massage
the other thing I was we were a massage foundation event last week up in the
foundation event last week up in the
foundation event last week up in the north of England we had 75 kids from
north of England we had 75 kids from
north of England we had 75 kids from disadvantaged backgrounds between about
disadvantaged backgrounds between about
disadvantaged backgrounds between about 11 and 25 and the old ethos of them is
11 and 25 and the old ethos of them is
11 and 25 and the old ethos of them is they came in to sort of do pitches and
they came in to sort of do pitches and
they came in to sort of do pitches and and these kids just are ah they were so
and these kids just are ah they were so
and these kids just are ah they were so inspiring because they told their story
inspiring because they told their story
inspiring because they told their story that was so authentic there just to
that was so authentic there just to
that was so authentic there just to Evans point they told about their own
Evans point they told about their own
Evans point they told about their own personal story the tragedies that
personal story the tragedies that
personal story the tragedies that overcome all the difficulties they had
overcome all the difficulties they had
overcome all the difficulties they had and honestly you just could you could
and honestly you just could you could
and honestly you just could you could drop a pin in that room and like I was
drop a pin in that room and like I was
drop a pin in that room and like I was leaning forward I just wanted to know
leaning forward I just wanted to know
leaning forward I just wanted to know more about these kids and their story so
more about these kids and their story so
more about these kids and their story so I think you’ve got to be honest you’ve
I think you’ve got to be honest you’ve
I think you’ve got to be honest you’ve got to be open you’ve got to have that
got to be open you’ve got to have that
got to be open you’ve got to have that sense of vulnerability that’s relevant
sense of vulnerability that’s relevant
sense of vulnerability that’s relevant to your story because the reality is
to your story because the reality is
to your story because the reality is again people are people are humans and
again people are people are humans and
again people are people are humans and people are compassionate and people want
people are compassionate and people want
people are compassionate and people want to build and by awesome products from
to build and by awesome products from
to build and by awesome products from entrepreneurs like on this
entrepreneurs like on this
entrepreneurs like on this you know Google how now that are really
you know Google how now that are really
you know Google how now that are really good to meet the needs because you’ve
good to meet the needs because you’ve
good to meet the needs because you’ve been there you’ve lived their anger or
been there you’ve lived their anger or
been there you’ve lived their anger or the gap in the market you’ve identified
the gap in the market you’ve identified
the gap in the market you’ve identified that and you’ve connected your story to
that and you’ve connected your story to
that and you’ve connected your story to the community you’ve made that
the community you’ve made that
the community you’ve made that connection and I think very much part of
connection and I think very much part of
connection and I think very much part of that Valerie is is your personality and
that Valerie is is your personality and
that Valerie is is your personality and you you want to bring it out look how
you you want to bring it out look how
you you want to bring it out look how you remember everybody’s name too you
you remember everybody’s name too you
you remember everybody’s name too you could have a nice nice touch there
could have a nice nice touch there
could have a nice nice touch there adding it at the end I like it I like it
adding it at the end I like it I like it
adding it at the end I like it I like it Stephen Kelly the man who cares i love
Stephen Kelly the man who cares i love
Stephen Kelly the man who cares i love it um Evan Carmichael the man who
it um Evan Carmichael the man who
it um Evan Carmichael the man who believed I loved it Alex that we got we
believed I loved it Alex that we got we
believed I loved it Alex that we got we got married writing in uh where do you
got married writing in uh where do you
got married writing in uh where do you tell your story I deal with business to
tell your story I deal with business to
tell your story I deal with business to business and do not utilize social media
business and do not utilize social media
business and do not utilize social media at this time so where am I telling my
at this time so where am I telling my
at this time so where am I telling my story if i want to sell b2b i think you
story if i want to sell b2b i think you
story if i want to sell b2b i think you always have to go golden rule number one
always have to go golden rule number one
always have to go golden rule number one it go where the audiences so where’s
it go where the audiences so where’s
it go where the audiences so where’s your audience if it’s be to be you know
your audience if it’s be to be you know
your audience if it’s be to be you know again just our God the I said to these
again just our God the I said to these
again just our God the I said to these kids I’ve said never ever hold back or
kids I’ve said never ever hold back or
kids I’ve said never ever hold back or think that people like me live in an
think that people like me live in an
think that people like me live in an ivory tower if you you’ve got to be to
ivory tower if you you’ve got to be to
ivory tower if you you’ve got to be to be proposition you can guarantee to find
be proposition you can guarantee to find
be proposition you can guarantee to find people who will give up their time to
people who will give up their time to
people who will give up their time to help you on your product innovation
help you on your product innovation
help you on your product innovation adventure so if you’ve got an idea
adventure so if you’ve got an idea
adventure so if you’ve got an idea you’ve got a passion you got a story a
you’ve got a passion you got a story a
you’ve got a passion you got a story a guarantee there’ll be people in your
guarantee there’ll be people in your
guarantee there’ll be people in your community you can go to to basically
community you can go to to basically
community you can go to to basically test-drive it refine it and get it kind
test-drive it refine it and get it kind
test-drive it refine it and get it kind of fit for really kind of launch and
of fit for really kind of launch and
of fit for really kind of launch and then you can think about website social
then you can think about website social
then you can think about website social media and all those sort of things and
media and all those sort of things and
media and all those sort of things and so I think with all these things it
so I think with all these things it
so I think with all these things it comes back to web and just take that
comes back to web and just take that
comes back to web and just take that first step you know up that John
first step you know up that John
first step you know up that John staircase you’ve got to take that first
staircase you’ve got to take that first
staircase you’ve got to take that first step you’ve gotta go and test drive it
step you’ve gotta go and test drive it
step you’ve gotta go and test drive it you’ve got a road test it and and
you’ve got a road test it and and
you’ve got a road test it and and everybody out there don’t don’t have
everybody out there don’t don’t have
everybody out there don’t don’t have this image that people are too busy
this image that people are too busy
this image that people are too busy everybody will make time if you’ve got a
everybody will make time if you’ve got a
everybody will make time if you’ve got a compelling story and sit down with you
compelling story and sit down with you
compelling story and sit down with you and everybody wants to help honestly
and everybody wants to help honestly
and everybody wants to help honestly everyone wants to help someone in a
everyone wants to help someone in a
everyone wants to help someone in a younger generation or a young
younger generation or a young
younger generation or a young entrepreneur people you know Evan Evan
entrepreneur people you know Evan Evan
entrepreneur people you know Evan Evan gets people coming up to him in the
gets people coming up to him in the
gets people coming up to him in the street and say can I just have two
street and say can I just have two
street and say can I just have two minutes on the story or Evan gets
minutes on the story or Evan gets
minutes on the story or Evan gets thousands of inbound on social media and
thousands of inbound on social media and
thousands of inbound on social media and these people are Evan with
these people are Evan with
these people are Evan with blessed because they’re so generous with
blessed because they’re so generous with
blessed because they’re so generous with their time because they want to through
their time because they want to through
their time because they want to through this kind of media and create the next
this kind of media and create the next
this kind of media and create the next generation of entrepreneurs and you know
generation of entrepreneurs and you know
generation of entrepreneurs and you know we know that you guys create the
we know that you guys create the
we know that you guys create the prosperity the job creation all these
prosperity the job creation all these
prosperity the job creation all these sort of things you matter and you should
sort of things you matter and you should
sort of things you matter and you should feel that in your heart to build your
feel that in your heart to build your
feel that in your heart to build your self-confidence and self-esteem to go
self-confidence and self-esteem to go
self-confidence and self-esteem to go and ask the question and say you know
and ask the question and say you know
and ask the question and say you know can I have literally two minutes your
can I have literally two minutes your
can I have literally two minutes your time on a test I want you to hear my
time on a test I want you to hear my
time on a test I want you to hear my story a hundred percent agree you know
story a hundred percent agree you know
story a hundred percent agree you know marketing 101 is going your customers
marketing 101 is going your customers
marketing 101 is going your customers are you’re fortunate now if you’re
are you’re fortunate now if you’re
are you’re fortunate now if you’re selling b2b there’s so many platforms
selling b2b there’s so many platforms
selling b2b there’s so many platforms like businesses everywhere now uh the
like businesses everywhere now uh the
like businesses everywhere now uh the default ants would be to go on linkedin
default ants would be to go on linkedin
default ants would be to go on linkedin that’s the that’s the king of b2b right
that’s the that’s the king of b2b right
that’s the that’s the king of b2b right now but you know you got to be good at
now but you know you got to be good at
now but you know you got to be good at writing you want to be go to telling
writing you want to be go to telling
writing you want to be go to telling your store in the written format if you
your store in the written format if you
your store in the written format if you want to do well I’ll linkedin if you if
want to do well I’ll linkedin if you if
want to do well I’ll linkedin if you if you want to do more youtube stuff you’re
you want to do more youtube stuff you’re
you want to do more youtube stuff you’re more of a video person you can get a bit
more of a video person you can get a bit
more of a video person you can get a bit look most of my deals come through
look most of my deals come through
look most of my deals come through YouTube brandeal speaking gigs booked
YouTube brandeal speaking gigs booked
YouTube brandeal speaking gigs booked opportunities I sell b2b and most of it
opportunities I sell b2b and most of it
opportunities I sell b2b and most of it happens because of my youtube channel
happens because of my youtube channel
happens because of my youtube channel and so I would I would combine where the
and so I would I would combine where the
and so I would I would combine where the audience is with what are you good at
audience is with what are you good at
audience is with what are you good at are you a good writer okay this
are you a good writer okay this
are you a good writer okay this platforms are you good in front of the
platforms are you good in front of the
platforms are you good in front of the camera there’s platform did you rather
camera there’s platform did you rather
camera there’s platform did you rather just speak and you want a podcast those
just speak and you want a podcast those
just speak and you want a podcast those platforms so combining those two things
platforms so combining those two things
platforms so combining those two things I think you find some success and just
I think you find some success and just
I think you find some success and just start like start stop thinking you can
start like start stop thinking you can
start like start stop thinking you can tell your story anywhere just start and
tell your story anywhere just start and
tell your story anywhere just start and combine that not only just social media
combine that not only just social media
combine that not only just social media on your website right when I go to your
on your website right when I go to your
on your website right when I go to your about page does it tell me your story
about page does it tell me your story
about page does it tell me your story when you give me your business card do I
when you give me your business card do I
when you give me your business card do I have an emotional like most people’s
have an emotional like most people’s
have an emotional like most people’s business cards are so boring do I have
business cards are so boring do I have
business cards are so boring do I have an emotional connection to your business
an emotional connection to your business
an emotional connection to your business card is there a picture something on
card is there a picture something on
card is there a picture something on there that ties me to your story adds
there that ties me to your story adds
there that ties me to your story adds that you’re taking out online or offline
that you’re taking out online or offline
that you’re taking out online or offline media that’s written about you like
media that’s written about you like
media that’s written about you like everything becomes a boat store you can
everything becomes a boat store you can
everything becomes a boat store you can inject it everywhere on social but also
inject it everywhere on social but also
inject it everywhere on social but also off cool Randy’s writing in should your
off cool Randy’s writing in should your
off cool Randy’s writing in should your story be as long as it takes to tell it
story be as long as it takes to tell it
story be as long as it takes to tell it or should it be quick and to the point
or should it be quick and to the point
or should it be quick and to the point randy wilson hey
randy wilson hey
randy wilson hey Andy I think a really good story is
Andy I think a really good story is
Andy I think a really good story is something that’s compelling short pithy
something that’s compelling short pithy
something that’s compelling short pithy punchy and captures the emotion the
punchy and captures the emotion the
punchy and captures the emotion the imagination and connects the the
imagination and connects the the
imagination and connects the the receiver the audience and then what’s
receiver the audience and then what’s
receiver the audience and then what’s really cool if you’ve got kind of
really cool if you’ve got kind of
really cool if you’ve got kind of strands where you can unpick the story
strands where you can unpick the story
strands where you can unpick the story and bring it to life for the people
and bring it to life for the people
and bring it to life for the people you’re serving so so it’s kind of almost
you’re serving so so it’s kind of almost
you’re serving so so it’s kind of almost like you’ve got a it’s like a kind of 80
like you’ve got a it’s like a kind of 80
like you’ve got a it’s like a kind of 80 wedding cake so you go in you look at
wedding cake so you go in you look at
wedding cake so you go in you look at the top to you think wow I want some of
the top to you think wow I want some of
the top to you think wow I want some of that and then you can I get unpicking it
that and then you can I get unpicking it
that and then you can I get unpicking it the next tier the next tier the next
the next tier the next tier the next
the next tier the next tier the next tier and it’s all relevant and as you
tier and it’s all relevant and as you
tier and it’s all relevant and as you get to the bottom it really kind of hits
get to the bottom it really kind of hits
get to the bottom it really kind of hits the sweet spot in terms of the need that
the sweet spot in terms of the need that
the sweet spot in terms of the need that the customer has and the audience has
the customer has and the audience has
the customer has and the audience has and you’ve kind of absolutely smashed it
and you’ve kind of absolutely smashed it
and you’ve kind of absolutely smashed it so I kind of think you need to think
so I kind of think you need to think
so I kind of think you need to think about it quick six inked in motion ille
about it quick six inked in motion ille
about it quick six inked in motion ille compelling what is that couple of
compelling what is that couple of
compelling what is that couple of sentences that really captures your
sentences that really captures your
sentences that really captures your heart and imagination and then what is
heart and imagination and then what is
heart and imagination and then what is it um pic what’s the night because you
it um pic what’s the night because you
it um pic what’s the night because you want them really after you tell them the
want them really after you tell them the
want them really after you tell them the story to say that’s really interesting
story to say that’s really interesting
story to say that’s really interesting so tell me a bit more about it yeah and
so tell me a bit more about it yeah and
so tell me a bit more about it yeah and then you want to be prepared for how how
then you want to be prepared for how how
then you want to be prepared for how how does it meet their need what is it
does it meet their need what is it
does it meet their need what is it you’re solving that there is a problem
you’re solving that there is a problem
you’re solving that there is a problem in their life and that really kind of
in their life and that really kind of
in their life and that really kind of translates to b2b or b2c one hundred
translates to b2b or b2c one hundred
translates to b2b or b2c one hundred percent agree I was going to go with an
percent agree I was going to go with an
percent agree I was going to go with an onion analogy I love that there’s layers
onion analogy I love that there’s layers
onion analogy I love that there’s layers but I think a wedding cake is more
but I think a wedding cake is more
but I think a wedding cake is more appealing to want to eat than an onion
appealing to want to eat than an onion
appealing to want to eat than an onion so hook up with wedding cake um but yeah
so hook up with wedding cake um but yeah
so hook up with wedding cake um but yeah like when you’re meeting somebody for
like when you’re meeting somebody for
like when you’re meeting somebody for the first time they don’t have this was
the first time they don’t have this was
the first time they don’t have this was a big problem I had with my first
a big problem I had with my first
a big problem I had with my first business we felt like if somebody would
business we felt like if somebody would
business we felt like if somebody would just sit with us for half an hour we’d
just sit with us for half an hour we’d
just sit with us for half an hour we’d be able to explain what we’re all about
be able to explain what we’re all about
be able to explain what we’re all about and and they would feel like we have a
and and they would feel like we have a
and and they would feel like we have a good business but at the start people
good business but at the start people
good business but at the start people aren’t willing to sit with you / half an
aren’t willing to sit with you / half an
aren’t willing to sit with you / half an hour you need to say something quickly
hour you need to say something quickly
hour you need to say something quickly that piques your curiosity and get some
that piques your curiosity and get some
that piques your curiosity and get some interested and excited and so you need
interested and excited and so you need
interested and excited and so you need to have like a five second version of it
to have like a five second version of it
to have like a five second version of it or 15 second version of it but then also
or 15 second version of it but then also
or 15 second version of it but then also being willing to stretch it out if
being willing to stretch it out if
being willing to stretch it out if somebody has five minutes with you or 10
somebody has five minutes with you or 10
somebody has five minutes with you or 10 minutes or an hour or you know a weekend
minutes or an hour or you know a weekend
minutes or an hour or you know a weekend you can stretch out your story but I
you can stretch out your story but I
you can stretch out your story but I agree with Steve 100% you need you need
agree with Steve 100% you need you need
agree with Steve 100% you need you need the you need to bang you need the
the you need to bang you need the
the you need to bang you need the something something that makes
something something that makes
something something that makes ask oh that’s interesting and then opens
ask oh that’s interesting and then opens
ask oh that’s interesting and then opens the door to be able to do more and so it
the door to be able to do more and so it
the door to be able to do more and so it comes to practice at least at least it
comes to practice at least at least it
comes to practice at least at least it did for me and I get where you’re coming
did for me and I get where you’re coming
did for me and I get where you’re coming from like it feels like you take too
from like it feels like you take too
from like it feels like you take too long to tell the story practice practice
long to tell the story practice practice
long to tell the story practice practice practice more you do it the better
practice more you do it the better
practice more you do it the better you’ll get yeah and I think so important
you’ll get yeah and I think so important
you’ll get yeah and I think so important and I’m actually have an on-stage summer
and I’m actually have an on-stage summer
and I’m actually have an on-stage summer you mentioned it earlier we’ve got you
you mentioned it earlier we’ve got you
you mentioned it earlier we’ve got you know people like net Yancey Strickler
know people like net Yancey Strickler
know people like net Yancey Strickler there Ashley Kuchar gwyneth paltrow
there Ashley Kuchar gwyneth paltrow
there Ashley Kuchar gwyneth paltrow zooey deschanel Branson all these
zooey deschanel Branson all these
zooey deschanel Branson all these amazing speakers and they’ll be telling
amazing speakers and they’ll be telling
amazing speakers and they’ll be telling their story and you know kind of
their story and you know kind of
their story and you know kind of obviously brought worth going on the
obviously brought worth going on the
obviously brought worth going on the save sammy website i’m a look at the
save sammy website i’m a look at the
save sammy website i’m a look at the individuals and the kind of speakers and
individuals and the kind of speakers and
individuals and the kind of speakers and all that sort of stuff but it’s all
all that sort of stuff but it’s all
all that sort of stuff but it’s all about stories it’s all about the stories
about stories it’s all about the stories
about stories it’s all about the stories of the heroes economy the entrepreneurs
of the heroes economy the entrepreneurs
of the heroes economy the entrepreneurs the business owners the people who have
the business owners the people who have
the business owners the people who have spotted a gap in the market the people
spotted a gap in the market the people
spotted a gap in the market the people who have been frustrated by not being
who have been frustrated by not being
who have been frustrated by not being able to have products and services that
able to have products and services that
able to have products and services that meet their need that sake well I’ll go
meet their need that sake well I’ll go
meet their need that sake well I’ll go and create that you know it’s driving me
and create that you know it’s driving me
and create that you know it’s driving me crazy there I can’t do a lot like
crazy there I can’t do a lot like
crazy there I can’t do a lot like Branson’s example it’s crazy that these
Branson’s example it’s crazy that these
Branson’s example it’s crazy that these aircrafts bump me off and they don’t
aircrafts bump me off and they don’t
aircrafts bump me off and they don’t care about customers I’m going to solve
care about customers I’m going to solve
care about customers I’m going to solve that I’m gonna actually kind of change
that I’m gonna actually kind of change
that I’m gonna actually kind of change the world in my little way to fill that
the world in my little way to fill that
the world in my little way to fill that gap in the market place so it’s all
gap in the market place so it’s all
gap in the market place so it’s all about creating those stories and refine
about creating those stories and refine
about creating those stories and refine them now good thing is to Evan if you
them now good thing is to Evan if you
them now good thing is to Evan if you want this guy this ever come hike and
want this guy this ever come hike and
want this guy this ever come hike and kind of give him a shameless plug the
kind of give him a shameless plug the
kind of give him a shameless plug the what he does brilliantly is build you
what he does brilliantly is build you
what he does brilliantly is build you know Eve angelically almost like a
know Eve angelically almost like a
know Eve angelically almost like a religion around believe a renowned
religion around believe a renowned
religion around believe a renowned empowerment around you know step up and
empowerment around you know step up and
empowerment around you know step up and take that first step and everything you
take that first step and everything you
take that first step and everything you hear is authentic is it’s almost like
hear is authentic is it’s almost like
hear is authentic is it’s almost like that beautiful wedding cake or the onion
that beautiful wedding cake or the onion
that beautiful wedding cake or the onion where everything’s are kind of the
where everything’s are kind of the
where everything’s are kind of the pillar the foundation is believed and
pillar the foundation is believed and
pillar the foundation is believed and within that there’s so many rich
within that there’s so many rich
within that there’s so many rich materials that give you the tools to be
materials that give you the tools to be
materials that give you the tools to be successful so everything’s connected
successful so everything’s connected
successful so everything’s connected everything is integrated everything
everything is integrated everything
everything is integrated everything holistic everything’s aligned and where
holistic everything’s aligned and where
holistic everything’s aligned and where you have that beautiful lineman you have
you have that beautiful lineman you have
you have that beautiful lineman you have real power yeah and maybe they take that
real power yeah and maybe they take that
real power yeah and maybe they take that analogy little further I think
analogy little further I think
analogy little further I think entrepreneurs need to unpack their story
entrepreneurs need to unpack their story
entrepreneurs need to unpack their story and get used to telling it because if
and get used to telling it because if
and get used to telling it because if you want to make that beautiful wedding
you want to make that beautiful wedding
you want to make that beautiful wedding cake that people look at and and want to
cake that people look at and and want to
cake that people look at and and want to eat it and want to learn more and go
eat it and want to learn more and go
eat it and want to learn more and go with the wedding cake is
with the wedding cake is
with the wedding cake is a lot of entrepreneurs just have like
a lot of entrepreneurs just have like
a lot of entrepreneurs just have like eggs and flour and milk and they just
eggs and flour and milk and they just
eggs and flour and milk and they just mash it all together and like all the
mash it all together and like all the
mash it all together and like all the elements are there but it’s not
elements are there but it’s not
elements are there but it’s not appealing right and like you’ll get the
appealing right and like you’ll get the
appealing right and like you’ll get the same taste after a while like if you can
same taste after a while like if you can
same taste after a while like if you can get them to sit there and eat it but
get them to sit there and eat it but
get them to sit there and eat it but it’s not appealing and so you need to
it’s not appealing and so you need to
it’s not appealing and so you need to have a presentation the translation is
have a presentation the translation is
have a presentation the translation is hey you need to have like that five ten
hey you need to have like that five ten
hey you need to have like that five ten second intro that creates a curiosity
second intro that creates a curiosity
second intro that creates a curiosity that people then want to learn more I
that people then want to learn more I
that people then want to learn more I think a lot of entrepreneur have all the
think a lot of entrepreneur have all the
think a lot of entrepreneur have all the ingredients I just haven’t presented it
ingredients I just haven’t presented it
ingredients I just haven’t presented it and unpacked it in a way that causes
and unpacked it in a way that causes
and unpacked it in a way that causes curiosity and gets people to want to ask
curiosity and gets people to want to ask
curiosity and gets people to want to ask questions and learn more interested
questions and learn more interested
questions and learn more interested actually I don’t know what allows your
actually I don’t know what allows your
actually I don’t know what allows your work on the wedding cake but what you
work on the wedding cake but what you
work on the wedding cake but what you could do create that vision of the
could do create that vision of the
could do create that vision of the wedding cake and then you have kind of
wedding cake and then you have kind of
wedding cake and then you have kind of 12 rich beautiful fruit cake with
12 rich beautiful fruit cake with
12 rich beautiful fruit cake with incredible i sin then you have another
incredible i sin then you have another
incredible i sin then you have another tier gluten-free and then you have
tier gluten-free and then you have
tier gluten-free and then you have another tier you know without raisins
another tier you know without raisins
another tier you know without raisins then you have another tier chocolate
then you have another tier chocolate
then you have another tier chocolate cake then you have another tip but
cake then you have another tip but
cake then you have another tip but nothing so you can appeal to a wider
nothing so you can appeal to a wider
nothing so you can appeal to a wider wider audience and I’m not suggesting
wider audience and I’m not suggesting
wider audience and I’m not suggesting you do that from day one because you
you do that from day one because you
you do that from day one because you won’t have the bandwidth but with your
won’t have the bandwidth but with your
won’t have the bandwidth but with your business start really focused around the
business start really focused around the
business start really focused around the need but then you find you can expand it
need but then you find you can expand it
need but then you find you can expand it to reach further communities broader
to reach further communities broader
to reach further communities broader audiences and I think the around this a
audiences and I think the around this a
audiences and I think the around this a great customer of ours actually ever
great customer of ours actually ever
great customer of ours actually ever price from super food markets she just
price from super food markets she just
price from super food markets she just was passionate about awesome organic
was passionate about awesome organic
was passionate about awesome organic products awesome organic food and she’s
products awesome organic food and she’s
products awesome organic food and she’s built a multi dollar million business
built a multi dollar million business
built a multi dollar million business based on following a passion stand true
based on following a passion stand true
based on following a passion stand true to it and expanding the products to
to it and expanding the products to
to it and expanding the products to really me the involving kind of healthy
really me the involving kind of healthy
really me the involving kind of healthy food needs absolutely out there in terms
food needs absolutely out there in terms
food needs absolutely out there in terms of lifestyle improvement feel like this
of lifestyle improvement feel like this
of lifestyle improvement feel like this wedding cake deserves to be its own
wedding cake deserves to be its own
wedding cake deserves to be its own infographic with the different layers
infographic with the different layers
infographic with the different layers will share it out um cool I like it I
will share it out um cool I like it I
will share it out um cool I like it I like it Deepak is asking do you
like it Deepak is asking do you
like it Deepak is asking do you recommend the story sharing in a video
recommend the story sharing in a video
recommend the story sharing in a video format or some other way to hey deepa
format or some other way to hey deepa
format or some other way to hey deepa that’s a great question so if i get back
that’s a great question so if i get back
that’s a great question so if i get back and if i sat in a bar in ireland 50
and if i sat in a bar in ireland 50
and if i sat in a bar in ireland 50 years ago there’d be storytellers who
years ago there’d be storytellers who
years ago there’d be storytellers who were trained
were trained
were trained through the generations now what’s
through the generations now what’s
through the generations now what’s changed today is the digital revolution
changed today is the digital revolution
changed today is the digital revolution social media has given us the
social media has given us the
social media has given us the opportunity for awesome levels of
opportunity for awesome levels of
opportunity for awesome levels of visualization and having that story
visualization and having that story
visualization and having that story literally in six seconds ubiquitous
literally in six seconds ubiquitous
literally in six seconds ubiquitous around the world through the internet I
around the world through the internet I
around the world through the internet I would say if you’ve got a compelling
would say if you’ve got a compelling
would say if you’ve got a compelling story I personally says it’s a very much
story I personally says it’s a very much
story I personally says it’s a very much a personal preferences thing however for
a personal preferences thing however for
a personal preferences thing however for me I love to see video I love to see
me I love to see video I love to see
me I love to see video I love to see video and you know just rings brings
video and you know just rings brings
video and you know just rings brings your story to life otherwise pictures
your story to life otherwise pictures
your story to life otherwise pictures are really are very powerful in again
are really are very powerful in again
are really are very powerful in again another little customer story we got a
another little customer story we got a
another little customer story we got a great guy Steve piston from Atlanta and
great guy Steve piston from Atlanta and
great guy Steve piston from Atlanta and we’ll put all these links on the the the
we’ll put all these links on the the the
we’ll put all these links on the the the broadcast afterwards Evan but he
broadcast afterwards Evan but he
broadcast afterwards Evan but he basically was passionate about two
basically was passionate about two
basically was passionate about two things jewelry and motorbikes and he
things jewelry and motorbikes and he
things jewelry and motorbikes and he found a way he went on a community
found a way he went on a community
found a way he went on a community education program around a build of
education program around a build of
education program around a build of silver jewelry jewelry and if you look
silver jewelry jewelry and if you look
silver jewelry jewelry and if you look at his website all pictures if you look
at his website all pictures if you look
at his website all pictures if you look at his product basically he have sort of
at his product basically he have sort of
at his product basically he have sort of Indian Head Nichols arm and he’s made
Indian Head Nichols arm and he’s made
Indian Head Nichols arm and he’s made him into rings but he’s got amazing kind
him into rings but he’s got amazing kind
him into rings but he’s got amazing kind of products that are very connected to
of products that are very connected to
of products that are very connected to motorcycling and jewelry and and he’s
motorcycling and jewelry and and he’s
motorcycling and jewelry and and he’s used photography he also does another
used photography he also does another
used photography he also does another arm is business which is professional
arm is business which is professional
arm is business which is professional photography and he’s used pictures to
photography and he’s used pictures to
photography and he’s used pictures to tell his story so I kind of think back
tell his story so I kind of think back
tell his story so I kind of think back to your question is all about where the
to your question is all about where the
to your question is all about where the audiences secondly what’s the most
audiences secondly what’s the most
audiences secondly what’s the most effective means of communicating and
effective means of communicating and
effective means of communicating and bringing your story to life generally I
bringing your story to life generally I
bringing your story to life generally I think the power of pictures and
think the power of pictures and
think the power of pictures and visualization is absolutely compelling
visualization is absolutely compelling
visualization is absolutely compelling and that’s where I’d start in terms of
and that’s where I’d start in terms of
and that’s where I’d start in terms of kind of the first phase I love it
kind of the first phase I love it
kind of the first phase I love it standing the comments is saying she
standing the comments is saying she
standing the comments is saying she wants to make that wedding cake
wants to make that wedding cake
wants to make that wedding cake infographic so we want to see it make
infographic so we want to see it make
infographic so we want to see it make wonderful graphic of the wedding cake
wonderful graphic of the wedding cake
wonderful graphic of the wedding cake and we’ll share it we’ll both tweet it
and we’ll share it we’ll both tweet it
and we’ll share it we’ll both tweet it out so let’s see it happen sandy um in
out so let’s see it happen sandy um in
out so let’s see it happen sandy um in terms of the video yeah I think most
terms of the video yeah I think most
terms of the video yeah I think most people are visual learners I I much
people are visual learners I I much
people are visual learners I I much prefer to learn from watching something
prefer to learn from watching something
prefer to learn from watching something but it’s also like don’t feel you have
but it’s also like don’t feel you have
but it’s also like don’t feel you have to do it right if you can do it expect
to do it right if you can do it expect
to do it right if you can do it expect to suck at the start every time you do
to suck at the start every time you do
to suck at the start every time you do it’ll get better if every time you go on
it’ll get better if every time you go on
it’ll get better if every time you go on it just feels like you want to kill
it just feels like you want to kill
it just feels like you want to kill yourself then then don’t
yourself then then don’t
yourself then then don’t do it like right take pictures like
do it like right take pictures like
do it like right take pictures like Stephen said uh do a podcast right at
Stephen said uh do a podcast right at
Stephen said uh do a podcast right at make an audio version of you telling
make an audio version of you telling
make an audio version of you telling your story the key thing is that you
your story the key thing is that you
your story the key thing is that you start right a lot of people say oh I
start right a lot of people say oh I
start right a lot of people say oh I need to do a video okay great well to do
need to do a video okay great well to do
need to do a video okay great well to do a video I need to have the gear I need
a video I need to have the gear I need
a video I need to have the gear I need to have the lights I need to have the
to have the lights I need to have the
to have the lights I need to have the camera person I need to have the editor
camera person I need to have the editor
camera person I need to have the editor you make it this huge big complex task
you make it this huge big complex task
you make it this huge big complex task than you ever do anything where sage one
than you ever do anything where sage one
than you ever do anything where sage one is just write something down and put it
is just write something down and put it
is just write something down and put it on your website that’s the easiest start
on your website that’s the easiest start
on your website that’s the easiest start and then practice sending tweets out
and then practice sending tweets out
and then practice sending tweets out that mean something to you that also
that mean something to you that also
that mean something to you that also help share your story and the stories of
help share your story and the stories of
help share your story and the stories of others like Stevens shared I don’t even
others like Stevens shared I don’t even
others like Stevens shared I don’t even know how many stores are ready of other
know how many stores are ready of other
know how many stores are ready of other people to help bring homes from the
people to help bring homes from the
people to help bring homes from the points as and bring it up and it’s great
points as and bring it up and it’s great
points as and bring it up and it’s great and it works and you can move up to
and it works and you can move up to
and it works and you can move up to doing a video but don’t make it some big
doing a video but don’t make it some big
doing a video but don’t make it some big project that then is so huge that you
project that then is so huge that you
project that then is so huge that you never actually start on yeah and
never actually start on yeah and
never actually start on yeah and actually you’re surviving the great
actually you’re surviving the great
actually you’re surviving the great thing about things like video you know
thing about things like video you know
thing about things like video you know we go out video and when I’m in the
we go out video and when I’m in the
we go out video and when I’m in the states when I’m in New York and I’ll do
states when I’m in New York and I’ll do
states when I’m in New York and I’ll do a video for all our colleagues we
a video for all our colleagues we
a video for all our colleagues we haven’t got some fancy fat film crew
haven’t got some fancy fat film crew
haven’t got some fancy fat film crew I’ve got my kind of CFO next to me doing
I’ve got my kind of CFO next to me doing
I’ve got my kind of CFO next to me doing the filming on an iPad or an iPhone and
the filming on an iPad or an iPhone and
the filming on an iPad or an iPhone and we did post it and you know it’s pretty
we did post it and you know it’s pretty
we did post it and you know it’s pretty edgy it’s not high-tech but it’s very
edgy it’s not high-tech but it’s very
edgy it’s not high-tech but it’s very authentic is spoken from the heart ah
authentic is spoken from the heart ah
authentic is spoken from the heart ah and i think that’s it i think the other
and i think that’s it i think the other
and i think that’s it i think the other thing you want to be different you don’t
thing you want to be different you don’t
thing you want to be different you don’t want to be the same so when you tell
want to be the same so when you tell
want to be the same so when you tell your story really connects but it’s also
your story really connects but it’s also
your story really connects but it’s also a little bit out there saying this is me
a little bit out there saying this is me
a little bit out there saying this is me this is why I’m different and then as
this is why I’m different and then as
this is why I’m different and then as you get momentum I think it’s still very
you get momentum I think it’s still very
you get momentum I think it’s still very powerful that the case to get your
powerful that the case to get your
powerful that the case to get your customers to tell their story and and
customers to tell their story and and
customers to tell their story and and again if you can make it really sure
again if you can make it really sure
again if you can make it really sure very authentic about why you’ve changed
very authentic about why you’ve changed
very authentic about why you’ve changed their lives and what difference you’ve
their lives and what difference you’ve
their lives and what difference you’ve made for your product or service it’s so
made for your product or service it’s so
made for your product or service it’s so compelling to have someone else tell how
compelling to have someone else tell how
compelling to have someone else tell how amazing you are through their eyes and
amazing you are through their eyes and
amazing you are through their eyes and that’s a great way to tell their story
that’s a great way to tell their story
that’s a great way to tell their story and again people can just post these
and again people can just post these
and again people can just post these videos to you so you just pop up on your
videos to you so you just pop up on your
videos to you so you just pop up on your website it’s really low cost yeah it
website it’s really low cost yeah it
website it’s really low cost yeah it means real cost we’re doing this my
means real cost we’re doing this my
means real cost we’re doing this my google hangouts right we will have a
google hangouts right we will have a
google hangouts right we will have a webcam here we are child and making a
webcam here we are child and making a
webcam here we are child and making a video and I have a channel of 350,000
video and I have a channel of 350,000
video and I have a channel of 350,000 subscribers almost you know your four
subscribers almost you know your four
subscribers almost you know your four million views plus a month and I’m
million views plus a month and I’m
million views plus a month and I’m making videos off my web
making videos off my web
making videos off my web too right you know one of the first
too right you know one of the first
too right you know one of the first video Stephen I did together was on the
video Stephen I did together was on the
video Stephen I did together was on the floor of sage summit last year where I
floor of sage summit last year where I
floor of sage summit last year where I think he got Gemma with just like his
think he got Gemma with just like his
think he got Gemma with just like his marketing assistant to come and had her
marketing assistant to come and had her
marketing assistant to come and had her phone and we just recorded something
phone and we just recorded something
phone and we just recorded something quick and we posted it up that’s a video
quick and we posted it up that’s a video
quick and we posted it up that’s a video um you know just don’t let the gear hold
um you know just don’t let the gear hold
um you know just don’t let the gear hold you back just do it those good times we
you back just do it those good times we
you back just do it those good times we should do something like that again yeah
should do something like that again yeah
should do something like that again yeah it’s almost like your first home the
it’s almost like your first home the
it’s almost like your first home the first video we made together I can
first video we made together I can
first video we made together I can remember exactly where we stood Evan and
remember exactly where we stood Evan and
remember exactly where we stood Evan and you said she would try something crazy I
you said she would try something crazy I
you said she would try something crazy I said yeah let’s do that is to try it and
said yeah let’s do that is to try it and
said yeah let’s do that is to try it and Jenna I said you go your iPhone yeah
Jenna I said you go your iPhone yeah
Jenna I said you go your iPhone yeah let’s just make it happen and then we
let’s just make it happen and then we
let’s just make it happen and then we were right in that kind of middle hub
were right in that kind of middle hub
were right in that kind of middle hub bit and we just talked we just chat
bit and we just talked we just chat
bit and we just talked we just chat what’s on your mind we choose kind of
what’s on your mind we choose kind of
what’s on your mind we choose kind of stuff over this important to
stuff over this important to
stuff over this important to entrepreneurs and posted it and that’s
entrepreneurs and posted it and that’s
entrepreneurs and posted it and that’s the start of something special but I’ll
the start of something special but I’ll
the start of something special but I’ll never forget that that moment Evan when
never forget that that moment Evan when
never forget that that moment Evan when we just took the initiative for me to
we just took the initiative for me to
we just took the initiative for me to happen and big credit so you guys
happen and big credit so you guys
happen and big credit so you guys noticed even on that one because I’ve
noticed even on that one because I’ve
noticed even on that one because I’ve worked with a number of different CEOs
worked with a number of different CEOs
worked with a number of different CEOs of big companies that I won’t mention
of big companies that I won’t mention
of big companies that I won’t mention and anything slightly outside the box
and anything slightly outside the box
and anything slightly outside the box like no no what’s the script what are we
like no no what’s the script what are we
like no no what’s the script what are we doing we can’t do that that what if you
doing we can’t do that that what if you
doing we can’t do that that what if you say something wrong it’s just like panic
say something wrong it’s just like panic
say something wrong it’s just like panic mode immediately and Stephen was a total
mode immediately and Stephen was a total
mode immediately and Stephen was a total opposite it’s just yeah let’s do it
opposite it’s just yeah let’s do it
opposite it’s just yeah let’s do it we’ll do it live let’s go and we didn’t
we’ll do it live let’s go and we didn’t
we’ll do it live let’s go and we didn’t know we’re going to talk about yet we
know we’re going to talk about yet we
know we’re going to talk about yet we just went and did it so uh I love it I
just went and did it so uh I love it I
just went and did it so uh I love it I love it it was good it was a good start
love it it was good it was a good start
love it it was good it was a good start start of a beautiful relationship you
start of a beautiful relationship you
start of a beautiful relationship you know correlation and then I realized
know correlation and then I realized
know correlation and then I realized Evan was a Blue Jays fan and it made it
Evan was a Blue Jays fan and it made it
Evan was a Blue Jays fan and it made it perfect Georgie’s this is a good season
perfect Georgie’s this is a good season
perfect Georgie’s this is a good season 20 days we’re gonna do it I’m a good
20 days we’re gonna do it I’m a good
20 days we’re gonna do it I’m a good years move over Maple Leafs exactly oh
years move over Maple Leafs exactly oh
years move over Maple Leafs exactly oh cool Alicia’s writing in so I’m a young
cool Alicia’s writing in so I’m a young
cool Alicia’s writing in so I’m a young entrepreneur how do I build confidence
entrepreneur how do I build confidence
entrepreneur how do I build confidence in telling my story Alicia I think Evans
in telling my story Alicia I think Evans
in telling my story Alicia I think Evans said this beautifully actually take the
said this beautifully actually take the
said this beautifully actually take the first step you know it was it Martin
first step you know it was it Martin
first step you know it was it Martin Luther King he said how do you climb a
Luther King he said how do you climb a
Luther King he said how do you climb a John staircase you just take the first
John staircase you just take the first
John staircase you just take the first step and i think you know i can i can
step and i think you know i can i can
step and i think you know i can i can fill in some of these questions a very
fill in some of these questions a very
fill in some of these questions a very natural level the I you know I feel it
natural level the I you know I feel it
natural level the I you know I feel it sometimes I wake up in the morning
sometimes I wake up in the morning
sometimes I wake up in the morning I feel anxiety about you know is it
I feel anxiety about you know is it
I feel anxiety about you know is it going to be a good day is it going to be
going to be a good day is it going to be
going to be a good day is it going to be a great week and the way you kind of
a great week and the way you kind of
a great week and the way you kind of overcome that is just take the first
overcome that is just take the first
overcome that is just take the first step so with these things I think if
step so with these things I think if
step so with these things I think if you’ve got any level of anxiety or
you’ve got any level of anxiety or
you’ve got any level of anxiety or you’ve got these voices in your head
you’ve got these voices in your head
you’ve got these voices in your head that’s just undermining yourself
that’s just undermining yourself
that’s just undermining yourself confidence your self-esteem the best way
confidence your self-esteem the best way
confidence your self-esteem the best way to overcome that is to take the first
to overcome that is to take the first
to overcome that is to take the first step if you’re not confident in that
step if you’re not confident in that
step if you’re not confident in that you’ve probably got a network of mentors
you’ve probably got a network of mentors
you’ve probably got a network of mentors or fine folks around who can coach you
or fine folks around who can coach you
or fine folks around who can coach you support you maybe family friends or
support you maybe family friends or
support you maybe family friends or other people who have taken those steps
other people who have taken those steps
other people who have taken those steps and who you see as successful you you
and who you see as successful you you
and who you see as successful you you kind of hold up and put them on a
kind of hold up and put them on a
kind of hold up and put them on a pedestal but they’re just people like
pedestal but they’re just people like
pedestal but they’re just people like you that started once and they’ve
you that started once and they’ve
you that started once and they’ve obviously built great businesses but
obviously built great businesses but
obviously built great businesses but they they will feel the same
they they will feel the same
they they will feel the same sensitivities the vulnerabilities that
sensitivities the vulnerabilities that
sensitivities the vulnerabilities that you feel but it all starts is it is you
you feel but it all starts is it is you
you feel but it all starts is it is you create Rolling Thunder by taking the
create Rolling Thunder by taking the
create Rolling Thunder by taking the first step the next step the next step
first step the next step the next step
first step the next step the next step and then the drumbeat of confidence
and then the drumbeat of confidence
and then the drumbeat of confidence builds within you and then you know you
builds within you and then you know you
builds within you and then you know you you’ll start flying you know it’s just
you’ll start flying you know it’s just
you’ll start flying you know it’s just incredible fly with the Eagles I love it
incredible fly with the Eagles I love it
incredible fly with the Eagles I love it yeah I mean I would echo a lot of the
yeah I mean I would echo a lot of the
yeah I mean I would echo a lot of the things Stephen the same I think that it
things Stephen the same I think that it
things Stephen the same I think that it starts with your practice the more you
starts with your practice the more you
starts with your practice the more you do it the better you get it just like
do it the better you get it just like
do it the better you get it just like anything else riding the bike you fell
anything else riding the bike you fell
anything else riding the bike you fell down rollerblading you fell down you
down rollerblading you fell down you
down rollerblading you fell down you know you go to France and try to learn
know you go to France and try to learn
know you go to France and try to learn French you will suck at the start just
French you will suck at the start just
French you will suck at the start just expect to be bad and get better with
expect to be bad and get better with
expect to be bad and get better with practice the second part was I would say
practice the second part was I would say
practice the second part was I would say just feeling like your story is valuable
just feeling like your story is valuable
just feeling like your story is valuable and not being ashamed of it and not
and not being ashamed of it and not
and not being ashamed of it and not feeling like like Who am I right the
feeling like like Who am I right the
feeling like like Who am I right the stevens point of like all these people
stevens point of like all these people
stevens point of like all these people have done a lot more sure you may not
have done a lot more sure you may not
have done a lot more sure you may not have as much experience or much value to
have as much experience or much value to
have as much experience or much value to give as someone who’s done you know 30
give as someone who’s done you know 30
give as someone who’s done you know 30 years in your field but there’s a lot of
years in your field but there’s a lot of
years in your field but there’s a lot of people who are still below you there’s a
people who are still below you there’s a
people who are still below you there’s a lot of people who look up to you as a
lot of people who look up to you as a
lot of people who look up to you as a lot of people who would see what you’re
lot of people who would see what you’re
lot of people who would see what you’re doing and wish that they could do it
doing and wish that they could do it
doing and wish that they could do it even quitting a job to go start a
even quitting a job to go start a
even quitting a job to go start a business and taking that bet on yourself
business and taking that bet on yourself
business and taking that bet on yourself is something that a lot of people wish
is something that a lot of people wish
is something that a lot of people wish they had the courage to do and you share
they had the courage to do and you share
they had the courage to do and you share in your journey and why was important to
in your journey and why was important to
in your journey and why was important to you is valuable is is inspirational to
you is valuable is is inspirational to
you is valuable is is inspirational to people and so yes the practice and to
people and so yes the practice and to
people and so yes the practice and to the mindset of understanding that what
the mindset of understanding that what
the mindset of understanding that what I’m going through can be a value to
I’m going through can be a value to
I’m going through can be a value to other people I think that’s such an such
other people I think that’s such an such
other people I think that’s such an such a mind game for a lot of people where
a mind game for a lot of people where
a mind game for a lot of people where they do still have enough confidence at
they do still have enough confidence at
they do still have enough confidence at all they don’t believe enough the last
all they don’t believe enough the last
all they don’t believe enough the last thing hey I haven’t I think with that we
thing hey I haven’t I think with that we
thing hey I haven’t I think with that we acknowledge talk about vulnerabilities
acknowledge talk about vulnerabilities
acknowledge talk about vulnerabilities earlier but I think with with the
earlier but I think with with the
earlier but I think with with the confidence exactly as you say is take
confidence exactly as you say is take
confidence exactly as you say is take that first step and dumb and the more
that first step and dumb and the more
that first step and dumb and the more you try the more people will get drawn
you try the more people will get drawn
you try the more people will get drawn to you and you’re out there you’ll
to you and you’re out there you’ll
to you and you’re out there you’ll create a volunteer army of helpers for
create a volunteer army of helpers for
create a volunteer army of helpers for your business your idea and when I was
your business your idea and when I was
your business your idea and when I was up in Montreal a couple of weeks ago
up in Montreal a couple of weeks ago
up in Montreal a couple of weeks ago ever naturally we work with obviously
ever naturally we work with obviously
ever naturally we work with obviously french-speaking and I could have tried
french-speaking and I could have tried
french-speaking and I could have tried to speak shut up an American English or
to speak shut up an American English or
to speak shut up an American English or English and I guarantee the people
English and I guarantee the people
English and I guarantee the people talking to me they all speak English
talking to me they all speak English
talking to me they all speak English cool sick speak English but by trying to
cool sick speak English but by trying to
cool sick speak English but by trying to speak French they were drawn to me they
speak French they were drawn to me they
speak French they were drawn to me they were connected you know those
were connected you know those
were connected you know those relationships right away because I try
relationships right away because I try
relationships right away because I try to be on their terms i tried i was in
to be on their terms i tried i was in
to be on their terms i tried i was in their home turf i try to try to just go
their home turf i try to try to just go
their home turf i try to try to just go that extra mile and I think you’re
that extra mile and I think you’re
that extra mile and I think you’re absolutely right any any analogy riding
absolutely right any any analogy riding
absolutely right any any analogy riding a bike learn the language if you take
a bike learn the language if you take
a bike learn the language if you take that first step you see people around
that first step you see people around
that first step you see people around you who will come and help you you know
you who will come and help you you know
you who will come and help you you know like a wounded soldier fall off your
like a wounded soldier fall off your
like a wounded soldier fall off your bike there’ll be ten adults within four
bike there’ll be ten adults within four
bike there’ll be ten adults within four seconds there to help you pick you up
seconds there to help you pick you up
seconds there to help you pick you up and get you back on the bike and go for
and get you back on the bike and go for
and get you back on the bike and go for it so it’s exactly the same in a
it so it’s exactly the same in a
it so it’s exactly the same in a business there’s lots of people out
business there’s lots of people out
business there’s lots of people out there they’re all resources for you and
there they’re all resources for you and
there they’re all resources for you and if you’ve got a compelling story with
if you’ve got a compelling story with
if you’ve got a compelling story with kind of one or two liners that grabs our
kind of one or two liners that grabs our
kind of one or two liners that grabs our attention they’ll help you refine it and
attention they’ll help you refine it and
attention they’ll help you refine it and they’ll invest time with you to actually
they’ll invest time with you to actually
they’ll invest time with you to actually support your success and allow you to
support your success and allow you to
support your success and allow you to follow your dream I love it you’re
follow your dream I love it you’re
follow your dream I love it you’re getting a lot of love in the comments
getting a lot of love in the comments
getting a lot of love in the comments today Steven want to read out a couple
today Steven want to read out a couple
today Steven want to read out a couple give some acknowledgments gri the saying
give some acknowledgments gri the saying
give some acknowledgments gri the saying as Cal is different than most CEOs
as Cal is different than most CEOs
as Cal is different than most CEOs sandy’s right in to say that’s why i
sandy’s right in to say that’s why i
sandy’s right in to say that’s why i love sage so authentic the accessibility
love sage so authentic the accessibility
love sage so authentic the accessibility of Steven Kelley is so admirable CEO of
of Steven Kelley is so admirable CEO of
of Steven Kelley is so admirable CEO of the people wow you’re getting some love
the people wow you’re getting some love
the people wow you’re getting some love I like its CEO of the people that might
I like its CEO of the people that might
I like its CEO of the people that might stick we may have to get that trending
stick we may have to get that trending
stick we may have to get that trending Evan I’m a humble guy oh hey thanks guys
Evan I’m a humble guy oh hey thanks guys
Evan I’m a humble guy oh hey thanks guys out at high fives all around big hide
out at high fives all around big hide
out at high fives all around big hide fights I love it okay let’s move on this
fights I love it okay let’s move on this
fights I love it okay let’s move on this is the one Jake is asking so many
is the one Jake is asking so many
is the one Jake is asking so many questions as crazy
questions as crazy
questions as crazy what if you’re in an industry that you
what if you’re in an industry that you
what if you’re in an industry that you have no educational background in at all
have no educational background in at all
have no educational background in at all well I think you need to go well first
well I think you need to go well first
well I think you need to go well first thing is probably do some research on
thing is probably do some research on
thing is probably do some research on the internet there’s tons of stuff on
the internet there’s tons of stuff on
the internet there’s tons of stuff on everything god it’s just all out there
everything god it’s just all out there
everything god it’s just all out there it’s just like a library in space is
it’s just like a library in space is
it’s just like a library in space is available for you so you can refine and
available for you so you can refine and
available for you so you can refine and learn pretty quickly you can be an expo
learn pretty quickly you can be an expo
learn pretty quickly you can be an expo almost in anything for the internet now
almost in anything for the internet now
almost in anything for the internet now secondly then I think then you need to
secondly then I think then you need to
secondly then I think then you need to generally probably go and talk to
generally probably go and talk to
generally probably go and talk to experts about your big idea so first of
experts about your big idea so first of
experts about your big idea so first of all I’m assuming you’ve got an idea
all I’m assuming you’ve got an idea
all I’m assuming you’ve got an idea secondly you need to do the research and
secondly you need to do the research and
secondly you need to do the research and and again boo Evans point I wouldn’t
and again boo Evans point I wouldn’t
and again boo Evans point I wouldn’t worry about going to do a PhD and spend
worry about going to do a PhD and spend
worry about going to do a PhD and spend three years in college I’d think about
three years in college I’d think about
three years in college I’d think about spending you know maybe maximum of a day
spending you know maybe maximum of a day
spending you know maybe maximum of a day on the web surfing it educating yourself
on the web surfing it educating yourself
on the web surfing it educating yourself and then find people out there who are
and then find people out there who are
and then find people out there who are spokespeople if they got kind of a
spokespeople if they got kind of a
spokespeople if they got kind of a website or they’re on Twitter connect
website or they’re on Twitter connect
website or they’re on Twitter connect with a connect with them their resources
with a connect with them their resources
with a connect with them their resources they could be part of your volunteer
they could be part of your volunteer
they could be part of your volunteer army it’s amazing when you fire off a
army it’s amazing when you fire off a
army it’s amazing when you fire off a tweet to someone if they follow you back
tweet to someone if they follow you back
tweet to someone if they follow you back you send a direct message to them
you send a direct message to them
you send a direct message to them they’re up for a conversation and then
they’re up for a conversation and then
they’re up for a conversation and then you can start refining your proposition
you can start refining your proposition
you can start refining your proposition your idea to say what’s really going to
your idea to say what’s really going to
your idea to say what’s really going to land so i kind of think you need a sort
land so i kind of think you need a sort
land so i kind of think you need a sort of structured approach but again if you
of structured approach but again if you
of structured approach but again if you don’t know about an industry I think
don’t know about an industry I think
don’t know about an industry I think candidly is probably it’s probably a bit
candidly is probably it’s probably a bit
candidly is probably it’s probably a bit riskier than knowing about something you
riskier than knowing about something you
riskier than knowing about something you really passionate about I’d always kind
really passionate about I’d always kind
really passionate about I’d always kind of advise you to stick to what you know
of advise you to stick to what you know
of advise you to stick to what you know and what you love and what you’re
and what you love and what you’re
and what you love and what you’re passionate about and if that’s where
passionate about and if that’s where
passionate about and if that’s where you’re going to spend you know a tourist
you’re going to spend you know a tourist
you’re going to spend you know a tourist statistic I think it’s three quarters of
statistic I think it’s three quarters of
statistic I think it’s three quarters of our conscious life it’s been working
our conscious life it’s been working
our conscious life it’s been working because we will love it the blurring
because we will love it the blurring
because we will love it the blurring between our lives outside work and
between our lives outside work and
between our lives outside work and inside work is is kind of pretty pretty
inside work is is kind of pretty pretty
inside work is is kind of pretty pretty clear now it’s just very blurred
clear now it’s just very blurred
clear now it’s just very blurred particularly through social media so if
particularly through social media so if
particularly through social media so if you’re going to give so much passion
you’re going to give so much passion
you’re going to give so much passion about your energy the hours you really
about your energy the hours you really
about your energy the hours you really want to be sure that you’re on something
want to be sure that you’re on something
want to be sure that you’re on something you really care about and it’s an
you really care about and it’s an
you really care about and it’s an industry that you you want to change and
industry that you you want to change and
industry that you you want to change and you want to disrupt and you want to be a
you want to disrupt and you want to be a
you want to disrupt and you want to be a real innovator in yeah I mean to echo
real innovator in yeah I mean to echo
real innovator in yeah I mean to echo Stevens Point business all about value
Stevens Point business all about value
Stevens Point business all about value if you can provide value will be
if you can provide value will be
if you can provide value will be successful you’ll make money if you
successful you’ll make money if you
successful you’ll make money if you can’t provide value you don’t have the
can’t provide value you don’t have the
can’t provide value you don’t have the business and value comes from experience
business and value comes from experience
business and value comes from experience and a lot of the experience comes from
and a lot of the experience comes from
and a lot of the experience comes from your education whether that’s
your education whether that’s
your education whether that’s formal education or on the street
formal education or on the street
formal education or on the street hustling learning about your industry
hustling learning about your industry
hustling learning about your industry I’m hedging us a little bit because he
I’m hedging us a little bit because he
I’m hedging us a little bit because he asked educational background and I’m
asked educational background and I’m
asked educational background and I’m just wondering if that means if he’s
just wondering if that means if he’s
just wondering if that means if he’s trying to think like university training
trying to think like university training
trying to think like university training formal training like maybe he has the
formal training like maybe he has the
formal training like maybe he has the experience in industry but didn’t get
experience in industry but didn’t get
experience in industry but didn’t get formally trained for it and so that’s
formally trained for it and so that’s
formally trained for it and so that’s the case you you could like that’s that
the case you you could like that’s that
the case you you could like that’s that could be part of your mantra that could
could be part of your mantra that could
could be part of your mantra that could be part you know what the way they learn
be part you know what the way they learn
be part you know what the way they learn it in school that’s not the real deal
it in school that’s not the real deal
it in school that’s not the real deal you got to learn it on the streets and
you got to learn it on the streets and
you got to learn it on the streets and that’s part of your story um if you have
that’s part of your story um if you have
that’s part of your story um if you have to Stevens Point like no no back on it
to Stevens Point like no no back on it
to Stevens Point like no no back on it at all you’re just learning this thing
at all you’re just learning this thing
at all you’re just learning this thing for the first time your story could be I
for the first time your story could be I
for the first time your story could be I want to learn this like join me on my
want to learn this like join me on my
want to learn this like join me on my journey to learn how to be a great piano
journey to learn how to be a great piano
journey to learn how to be a great piano player or whatever it is you’re trying
player or whatever it is you’re trying
player or whatever it is you’re trying to do but yeah like you got to get to
to do but yeah like you got to get to
to do but yeah like you got to get to the point where you can provide value to
the point where you can provide value to
the point where you can provide value to your customers if you can’t do that then
your customers if you can’t do that then
your customers if you can’t do that then you don’t have a business yeah I think
you don’t have a business yeah I think
you don’t have a business yeah I think on that if you’ve been to the university
on that if you’ve been to the university
on that if you’ve been to the university life that’s that’s a great education and
life that’s that’s a great education and
life that’s that’s a great education and you learn on your way there’s there’s
you learn on your way there’s there’s
you learn on your way there’s there’s one thing related to this edgy Evan you
one thing related to this edgy Evan you
one thing related to this edgy Evan you you might by pursuing your dream come
you might by pursuing your dream come
you might by pursuing your dream come across another idea which is a bigger
across another idea which is a bigger
across another idea which is a bigger idea example again a customer of ours
idea example again a customer of ours
idea example again a customer of ours Johnny Ross basically the biggest
Johnny Ross basically the biggest
Johnny Ross basically the biggest e-retailer of sunglasses that’s what he
e-retailer of sunglasses that’s what he
e-retailer of sunglasses that’s what he really wanted to change and he got
really wanted to change and he got
really wanted to change and he got slammed because he got good or penalties
slammed because he got good or penalties
slammed because he got good or penalties and go from going from the top kind of
and go from going from the top kind of
and go from going from the top kind of Google search on the front page he went
Google search on the front page he went
Google search on the front page he went kind of cascading down and it took him
kind of cascading down and it took him
kind of cascading down and it took him three years and basically of kind of i’m
three years and basically of kind of i’m
three years and basically of kind of i’m picking all the algorithms and three
picking all the algorithms and three
picking all the algorithms and three different SEO sort of agencies that he
different SEO sort of agencies that he
different SEO sort of agencies that he brought in to try and work his way back
brought in to try and work his way back
brought in to try and work his way back now why am I telling that story his
now why am I telling that story his
now why am I telling that story his dream and he start as an entrepreneur
dream and he start as an entrepreneur
dream and he start as an entrepreneur with selling sunglasses what he realized
with selling sunglasses what he realized
with selling sunglasses what he realized was through adversity where he had a
was through adversity where he had a
was through adversity where he had a business on the top of the world that
business on the top of the world that
business on the top of the world that kind of collapsed because of google and
kind of collapsed because of google and
kind of collapsed because of google and the penalties he actually through
the penalties he actually through
the penalties he actually through adversity used that to his advantage and
adversity used that to his advantage and
adversity used that to his advantage and now he offers a consultancy for other
now he offers a consultancy for other
now he offers a consultancy for other businesses how do you get stat ranked in
businesses how do you get stat ranked in
businesses how do you get stat ranked in terms of social media how do you get
terms of social media how do you get
terms of social media how do you get really good online presence how do you
really good online presence how do you
really good online presence how do you optimize your Google profile all these
optimize your Google profile all these
optimize your Google profile all these sort of things
sort of things
sort of things and now he’s running a successful
and now he’s running a successful
and now he’s running a successful consulting business so i would say again
consulting business so i would say again
consulting business so i would say again take your first step you need to have
take your first step you need to have
take your first step you need to have the flexibility and agility to be able
the flexibility and agility to be able
the flexibility and agility to be able to evolve your business idea and you
to evolve your business idea and you
to evolve your business idea and you might find in 10 years time five years
might find in 10 years time five years
might find in 10 years time five years time three years time you might end up
time three years time you might end up
time three years time you might end up in a different business from where for
in a different business from where for
in a different business from where for you started and if you provided value
you started and if you provided value
you started and if you provided value real value for your customers your
real value for your customers your
real value for your customers your consumers the audience then that’s no
consumers the audience then that’s no
consumers the audience then that’s no bad thing you just pursue that value and
bad thing you just pursue that value and
bad thing you just pursue that value and pursue the audience yes thanks Ronald’s
pursue the audience yes thanks Ronald’s
pursue the audience yes thanks Ronald’s asking how do you share your personal
asking how do you share your personal
asking how do you share your personal story in a way that is exciting
story in a way that is exciting
story in a way that is exciting compelling and leaves the room for
compelling and leaves the room for
compelling and leaves the room for someone to inquire more and be
someone to inquire more and be
someone to inquire more and be interested in you um I think it’s a
interested in you um I think it’s a
interested in you um I think it’s a great question i just think it’s back to
great question i just think it’s back to
great question i just think it’s back to authenticity you know i’ve shared on on
authenticity you know i’ve shared on on
authenticity you know i’ve shared on on this channel before my personal story
this channel before my personal story
this channel before my personal story coming from a family of small businesses
coming from a family of small businesses
coming from a family of small businesses dealing with adversity tragedies my
dealing with adversity tragedies my
dealing with adversity tragedies my dad’s ill health have to go and get jobs
dad’s ill health have to go and get jobs
dad’s ill health have to go and get jobs get my first job understanding the you
get my first job understanding the you
get my first job understanding the you know the volatility of a small business
know the volatility of a small business
know the volatility of a small business when you have to sell your car you know
when you have to sell your car you know
when you have to sell your car you know you have to downsize your house all
you have to downsize your house all
you have to downsize your house all these sort of things i live there and
these sort of things i live there and
these sort of things i live there and that gave me a DNA so deep within my
that gave me a DNA so deep within my
that gave me a DNA so deep within my blood around the passion for small
blood around the passion for small
blood around the passion for small business that now I find myself servant
business that now I find myself servant
business that now I find myself servant small businesses through sage but but
small businesses through sage but but
small businesses through sage but but the the essence of my personal story
the the essence of my personal story
the the essence of my personal story allow me to have our lifelong dream and
allow me to have our lifelong dream and
allow me to have our lifelong dream and I think with with you and how you tell
I think with with you and how you tell
I think with with you and how you tell your story you just kind of connect
your story you just kind of connect
your story you just kind of connect yourself back to the essence of what is
yourself back to the essence of what is
yourself back to the essence of what is it your big idea is what is your passion
it your big idea is what is your passion
it your big idea is what is your passion and then also find a way not just
and then also find a way not just
and then also find a way not just rationally and logically to connect that
rationally and logically to connect that
rationally and logically to connect that but bring the emotion in what is it
but bring the emotion in what is it
but bring the emotion in what is it really gets you at a better you know
really gets you at a better you know
really gets you at a better you know whatever time five six seven o’clock in
whatever time five six seven o’clock in
whatever time five six seven o’clock in the morning just absolutely desperate to
the morning just absolutely desperate to
the morning just absolutely desperate to change the world and put the flag on top
change the world and put the flag on top
change the world and put the flag on top of the mountain and if you know that and
of the mountain and if you know that and
of the mountain and if you know that and you can tell it in a way that’s extinct
you can tell it in a way that’s extinct
you can tell it in a way that’s extinct and compelling I think you’ll get people
and compelling I think you’ll get people
and compelling I think you’ll get people you’ll get lots of people who become
you’ll get lots of people who become
you’ll get lots of people who become evangelists and part of your volunteer
evangelists and part of your volunteer
evangelists and part of your volunteer army to really be successful and create
army to really be successful and create
army to really be successful and create value for the minute in your business
value for the minute in your business
value for the minute in your business yeah I agree totally I think where your
yeah I agree totally I think where your
yeah I agree totally I think where your passion can
passion can
passion can from like when you’re excited when
from like when you’re excited when
from like when you’re excited when you’re feeling some kind of heightened
you’re feeling some kind of heightened
you’re feeling some kind of heightened emotion then it’s easier to get other
emotion then it’s easier to get other
emotion then it’s easier to get other people to feel emotion to if you’re very
people to feel emotion to if you’re very
people to feel emotion to if you’re very monotone and born in telling your story
monotone and born in telling your story
monotone and born in telling your story nobody’s going to write like you’re
nobody’s going to write like you’re
nobody’s going to write like you’re gonna start pretty good will sleep so
gonna start pretty good will sleep so
gonna start pretty good will sleep so like doesn’t mean you have to be overly
like doesn’t mean you have to be overly
like doesn’t mean you have to be overly excited but you want to try to put
excited but you want to try to put
excited but you want to try to put yourself back to that point of
yourself back to that point of
yourself back to that point of frustration or happiness or anger or
frustration or happiness or anger or
frustration or happiness or anger or whatever it was that led you to start
whatever it was that led you to start
whatever it was that led you to start your business that’s the key part of the
your business that’s the key part of the
your business that’s the key part of the stores if you can feel it like that like
stores if you can feel it like that like
stores if you can feel it like that like a singer who’s going on and just like me
a singer who’s going on and just like me
a singer who’s going on and just like me wrote a song out of crazy heartache and
wrote a song out of crazy heartache and
wrote a song out of crazy heartache and they’re on stage some people just mail
they’re on stage some people just mail
they’re on stage some people just mail it in and just singing the words and
it in and just singing the words and
it in and just singing the words and others like you listen to adele singing
others like you listen to adele singing
others like you listen to adele singing and like feel the angst and the pain
and like feel the angst and the pain
and like feel the angst and the pain right and it’s like it that’s what draws
right and it’s like it that’s what draws
right and it’s like it that’s what draws you in so you need to be able to tap
you in so you need to be able to tap
you in so you need to be able to tap into that every time you tell in your
into that every time you tell in your
into that every time you tell in your story and going back to our wedding cake
story and going back to our wedding cake
story and going back to our wedding cake and in Stevens like gluten free and like
and in Stevens like gluten free and like
and in Stevens like gluten free and like no raisins or whatever you can then
no raisins or whatever you can then
no raisins or whatever you can then customize your story based off of who
customize your story based off of who
customize your story based off of who you’re talking to like know your
you’re talking to like know your
you’re talking to like know your audience right if Stevens talking to
audience right if Stevens talking to
audience right if Stevens talking to entrepreneurs he’s going to focus at the
entrepreneurs he’s going to focus at the
entrepreneurs he’s going to focus at the store in message and entrepreneurs if
store in message and entrepreneurs if
store in message and entrepreneurs if he’s talking to government he’ll be
he’s talking to government he’ll be
he’s talking to government he’ll be focused slightly differently it’s still
focused slightly differently it’s still
focused slightly differently it’s still like maybe the same vision what he wants
like maybe the same vision what he wants
like maybe the same vision what he wants accomplished but everybody has their
accomplished but everybody has their
accomplished but everybody has their self-interest in their path and
self-interest in their path and
self-interest in their path and understanding who you’re talking to can
understanding who you’re talking to can
understanding who you’re talking to can help you customize your story to better
help you customize your story to better
help you customize your story to better reach them I love that I love I love
reach them I love that I love I love
reach them I love that I love I love your idea T I’m thinking that because
your idea T I’m thinking that because
your idea T I’m thinking that because then you got ingredients to your story
then you got ingredients to your story
then you got ingredients to your story what’s your story how’s it emotional
what’s your story how’s it emotional
what’s your story how’s it emotional what’s the top line what’s the top layer
what’s the top line what’s the top layer
what’s the top line what’s the top layer and then how do you I’m picky and you’re
and then how do you I’m picky and you’re
and then how do you I’m picky and you’re absolutely right you serve in a diabetic
absolutely right you serve in a diabetic
absolutely right you serve in a diabetic market gluten free market who you serve
market gluten free market who you serve
market gluten free market who you serve in but the essence of the story is the
in but the essence of the story is the
in but the essence of the story is the same and the foundation of it is a magic
same and the foundation of it is a magic
same and the foundation of it is a magic Evan credit to you what you’ve built
Evan credit to you what you’ve built
Evan credit to you what you’ve built through believe you know it is a
through believe you know it is a
through believe you know it is a movement now and I think credit to you
movement now and I think credit to you
movement now and I think credit to you you’ve stayed very authentic to that but
you’ve stayed very authentic to that but
you’ve stayed very authentic to that but you can unpick it and you can unpick the
you can unpick it and you can unpick the
you can unpick it and you can unpick the ingredients the emotional ingredients
ingredients the emotional ingredients
ingredients the emotional ingredients the Russian all ingredients and all the
the Russian all ingredients and all the
the Russian all ingredients and all the elements of how they get a plan and a
elements of how they get a plan and a
elements of how they get a plan and a dream actually landed in terms of a
dream actually landed in terms of a
dream actually landed in terms of a business idea
business idea
business idea scale we talk this kick analogy so much
scale we talk this kick analogy so much
scale we talk this kick analogy so much somebody has to make this infographic
somebody has to make this infographic
somebody has to make this infographic believe nation rise up let’s create an
believe nation rise up let’s create an
believe nation rise up let’s create an infographic around this cake strategy I
infographic around this cake strategy I
infographic around this cake strategy I want to see it we’re going to share it
want to see it we’re going to share it
want to see it we’re going to share it we’re bumping up against the clock all
we’re bumping up against the clock all
we’re bumping up against the clock all right it’s crazy how quickly time flies
right it’s crazy how quickly time flies
right it’s crazy how quickly time flies final thoughts words of advice wisdom
final thoughts words of advice wisdom
final thoughts words of advice wisdom for the audience I think I’m Evan on top
for the audience I think I’m Evan on top
for the audience I think I’m Evan on top layer of the cake I want to see a model
layer of the cake I want to see a model
layer of the cake I want to see a model of you and and the Canadian flag only
of you and and the Canadian flag only
of you and and the Canadian flag only only if you’re on there with me that’s
only if you’re on there with me that’s
only if you’re on there with me that’s it we’re there man we’re there will be
it we’re there man we’re there will be
it we’re there man we’re there will be that they’re together we’ll be up there
that they’re together we’ll be up there
that they’re together we’ll be up there together and no I think I think thanks
together and no I think I think thanks
together and no I think I think thanks to you guys the questions have been
to you guys the questions have been
to you guys the questions have been awesome I think it really has given us
awesome I think it really has given us
awesome I think it really has given us just a platform to share how we really
just a platform to share how we really
just a platform to share how we really bring your business and your dreams to
bring your business and your dreams to
bring your business and your dreams to life through a story that connects you
life through a story that connects you
life through a story that connects you know what your product or service does
know what your product or service does
know what your product or service does but actually connects the heart and the
but actually connects the heart and the
but actually connects the heart and the emotion of you bring your story to life
emotion of you bring your story to life
emotion of you bring your story to life so not only do you kind of get a one-off
so not only do you kind of get a one-off
so not only do you kind of get a one-off sell but you actually get Raven fanatics
sell but you actually get Raven fanatics
sell but you actually get Raven fanatics as customers who invest in your story
as customers who invest in your story
as customers who invest in your story and invest in you as an individual and
and invest in you as an individual and
and invest in you as an individual and an entrepreneur and will allow you to
an entrepreneur and will allow you to
an entrepreneur and will allow you to scale a business and you know they’ll
scale a business and you know they’ll
scale a business and you know they’ll tell their friends they’ll be your best
tell their friends they’ll be your best
tell their friends they’ll be your best fanatics to tell their friends how good
fanatics to tell their friends how good
fanatics to tell their friends how good you are and they’ll turn it you know
you are and they’ll turn it you know
you are and they’ll turn it you know you’ll find if you do this right your
you’ll find if you do this right your
you’ll find if you do this right your story will get replayed and you know
story will get replayed and you know
story will get replayed and you know you’ll you’ll be I don’t know your kids
you’ll you’ll be I don’t know your kids
you’ll you’ll be I don’t know your kids will be at Harvard or Stanford and
will be at Harvard or Stanford and
will be at Harvard or Stanford and they’ll be using you as a case study of
they’ll be using you as a case study of
they’ll be using you as a case study of how that story translated itself and I’m
how that story translated itself and I’m
how that story translated itself and I’m really build a hugely successful
really build a hugely successful
really build a hugely successful business so I think the essence is as we
business so I think the essence is as we
business so I think the essence is as we said so many times just start and take
said so many times just start and take
said so many times just start and take that first step and keep authentic to
that first step and keep authentic to
that first step and keep authentic to your story keep that foundation
your story keep that foundation
your story keep that foundation absolutely together make it sure it’s
absolutely together make it sure it’s
absolutely together make it sure it’s really authentic make sure its real make
really authentic make sure its real make
really authentic make sure its real make sure it’s super-clear with social media
sure it’s super-clear with social media
sure it’s super-clear with social media if you use that make sure its visual if
if you use that make sure its visual if
if you use that make sure its visual if you can do I’m compelling and then if
you can do I’m compelling and then if
you can do I’m compelling and then if you don’t know how to start just test
you don’t know how to start just test
you don’t know how to start just test drive your story get friends family
drive your story get friends family
drive your story get friends family communities but most of all make a start
communities but most of all make a start
communities but most of all make a start then don’t let your dreams get exploited
then don’t let your dreams get exploited
then don’t let your dreams get exploited by someone else who come
by someone else who come
by someone else who come the long and steals your story I love it
the long and steals your story I love it
the long and steals your story I love it I think it’s a great point end on we’ve
I think it’s a great point end on we’ve
I think it’s a great point end on we’ve been getting just an insane number of
been getting just an insane number of
been getting just an insane number of positive comments happening the chat
positive comments happening the chat
positive comments happening the chat which is awesome we mentioned the sage
which is awesome we mentioned the sage
which is awesome we mentioned the sage summit I’m going to link that up with in
summit I’m going to link that up with in
summit I’m going to link that up with in the description after this goes to
the description after this goes to
the description after this goes to youtube and then Stephen if you if you
youtube and then Stephen if you if you
youtube and then Stephen if you if you want to send me the links of the people
want to send me the links of the people
want to send me the links of the people that you’ve mentioned this will link
that you’ve mentioned this will link
that you’ve mentioned this will link that up to thank you guys so much for
that up to thank you guys so much for
that up to thank you guys so much for watching I really appreciate it Stephen
watching I really appreciate it Stephen
watching I really appreciate it Stephen again thank you for the time and i’ll
again thank you for the time and i’ll
again thank you for the time and i’ll see you on the next one grab whatever
see you on the next one grab whatever
see you on the next one grab whatever high five to you buddy thank you very
high five to you buddy thank you very
high five to you buddy thank you very much thanks everybody thank you
”
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